Culture can grow Africa’s Gross Domestic Product (GDP) if properly harnessed.
African Union Economic, Social and Cultural Council (ECOSOCC) ambassador and priestess of Olokun Princess Lara Fashola spoke at a briefing on this year’s Olokun festival holding in Lekki, Lagos State, on Friday and Saturday.
The 2022 edition is geared towards promoting African culture and economic empowerment.
Fashola, who is the convener, through her Olokun Foundation, said: “It is a cultural festival celebrated throughout Yoruba land and the Diaspora.
“The main purpose is to unite our people and showcase our cultural value and heritage.
“The festival, which has been held since the 1990s, is organised by Olokun Festival Foundation.
“It has promoted tourism and cultural value chain to the world and makes African cultural rank with potential promises.
“The theme for this year is: ‘The role of African culture in promotion and development of young Africans.’
“It is timely in light of the present situation in the country. My position is that if culture is properly harnessed, it will increase the GDP of Nigeria and Africa.
“… our culture has been pushed aside for foreign cultures in terms of food, languages, entertainment and fashion.”
‘’As a cultural ambassador, my job is to support the work of the regional body to promote creative unity and solidarity among African countries and the people, and defend African position on issues of common interest.’’