Singer, rapper, and talent hunt coach, Asha Gangali has said that the fame that Afrobeats currently enjoys globally is at the expense of other genres like dancehall.
Appraising the evolution of Afrobeats, Asha noted that more efforts would be needed to sustain the moment.
“Everybody is shouting that Afrobeats is getting Grammy recognitions but if you don’t manage it from home; if you don’t get a platform to continue to project the right vibes to the global audience, it’s going to wade off as dance hall genre did,” Asha said.
Continuing, he said, “We got there on the billboard at the expense of dance hall reggae. Do you think the reggae dance hall people are happy? We’ve dominated all their airwaves. Afrobeats has dominated but if you don’t manage it, we may lose the fame in the long run. That’s while we have to keep discovering new talents like we are seeing in this Naija Star Search.”
Asha Gangali joins Kenny Keke Ogungbe, and ID Cabasa as host of the reality cum talent hunt show, The Naija Star Search, which is scheduled to start airing on StarTimes in September.
Hosted by VJ Adams, the joint venture between StarTimes, and Kennis Music will reward winners with N10 million and other consolation prizes.