Chivas Regal has unveiled four brand ambassadors to kick-off its “Be Real, Be Regal” campaign.
The four ‘New Regals’ are Folarin Falana, (Falz); Daniel Benson (Bnxn); Owoh Chimaobi Chrismathner (Zoro); and Tomi Garber (DJ TGarbs).
Brand Manager, Elizabeth ‘Betty’ Anthony, who spoke at Chivas Mansion partyin Lagos, said the campaign was borne out of the commitment to continue to inspire ‘The Hustle Generation,’ older Gen-Z’s, and younger millennials to embody the hustle mentality of redefining culture and creating new paths to success.
Speaking for the New Regals, Falz said: “For us it is about rewriting rules, living our truth, and inspiring a new generation of achievers to succeed against all odds. We do not walk the path of success; we create our own. We are redefining culture, and we are proud to be regals,” he said.
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Anthony noted that “The Hustle Gen are Nigerians pushing boundaries of a traditionally conservative society and adding cultural players to the global league heading upwards.
‘’They are unapologetically successful. They are the street heroes, redefining luxury as an act of individuality and expressing global trends in their own way.”
On the New Regals, she said: “They are market specific influencers authentically living the “Be Real, Be Regal” ethos. They are our voice in culture, and they prove our commitment to cultural participation…’’