Founder of Cerise Noire, gifting consultancy firm, Oluwaseun Akpede, has urged corporate bodies to embrace gifting as a strategy to fortify their relationships with clients, partners, and stakeholders.
The expert noted strategic gifting was essential to nurturing connections and relationships.
With experience and a track record in gifting and business relationship management, Akpede has been an advocate for impact gifting in building loyalty and trust.
Akpede stressed the need for corporate gifting beyond mere gestures. She said it should be approached with sincerity and personalisation.
“By tailoring gifts to unique preferences and interests of clients and partners, companies can demonstrate their appreciation and commitment to nurturing long-term relationships,” she said.
She noted businesses in today’s competitive environment are looking for ways to engage with customers and make lasting impression.
“Gifting goes beyond giving; it is a tool that enables businesses and individuals seeking personalised gifts to reinforce their brand values, establish strong relationships, and differentiate themselves from competitors.