Film star, Idowu Philips aka Iya Rainbow, has opined that the creations of Majeurs Holdings, a premier luxury furniture manufacturer, are symbols of African heritage.
She made the statement during a landmark moment that bridges African tradition with modern craftsmanship as Majeurs Holdings announced Iya Rainbow as its new brand ambassador.
The official unveiling took place during a contract signing ceremony in Lagos, marking the beginning of a one-year partnership that positions Iya Rainbow as the face of Majeurs Furniture—a subsidiary of Majeurs Holdings. The collaboration underscores the company’s commitment to celebrating African culture through its finely crafted products.
READ ALSO: FULL LIST: Six states where candidates affected by JAMB error will retake UTME exams
Speaking at the event, Iya Rainbow expressed her pride in representing a brand that honors African culture and empowers local artisans. “Majeurs are rooted in heritage. Each piece they create bears names like Arike, Okiki, and Dukiya symbols of our history. Their work inspires and creates opportunities for Nigerian youth. I am proud to be part of this journey.”
Demi Samande, Founder and CEO of Majeurs Holdings, described the partnership as a natural alignment between the brand’s storytelling philosophy and Iya Rainbow’s enduring legacy.
“At Majeurs, we tell stories through every detail of our furniture. Iya Rainbow mirrors our values, heritage, integrity, and timelessness. She is not just our ambassador; she is the narrator of our origin story,” Samande said.