In order to reform and regulate the voice-over industry, the Association of Voice-Over Artistes of Nigeria (AVOA) has stated that the organisation will no longer take it likely with non AVOA member who engages in voice over practice.
The president of the association, Mr Ehi Omokhuale, made this known recently in a press statement in Lagos. Omokhuale said any organisation that employs the services of unregistered AVOA members will be sanctioned. The aim of the reforms, according to him, is to improve the standard of voice-over practice in the country.
Omokhhuale used the medium to plead with individuals and corporate bodies who engage voice-over artistes to support “the efforts of AVOA in rebuilding a formidable professional national body capable of delivering quality services. With the understanding of and cooperate of our clients, this ugly trend will stop.”
He intimated that the Advertising Practitioners Council of Nigeria (APCON) “inaugurated a committee on the reforms on Wednesday, December 22, 2010,” and AVOA was formally registered as a member of APCON on November 28, 2014, “to streamline, sanitise and effectively coordinate the activities of the professionals engaged in voice over practice.”
Names of registered members will be sent to APCON, Omokhuale said, adding that ‘the doors of AVOA are open to persons who intend to make a living “as a voice-over artiste. He urged that unregistered voice-over artistes to go to any AVOA office nationwide and register. “AVOA is a body of professionals registered under the Incorporated Trustees of the Federal Republic of Nigeria. Our members provide voice work on broadcast advert materials, Interactive Voice Response, Ring Back Tones, Computer Software, Documentaries, Cartoons, Radio Drama and other voice-related works in the advertising and allied industries.”
However, Mr Isaac Moses, a member of AVOA who was present during the press session, said anyone who goes against the law of the AVOA will be warned by their lawyer the first time, “the second time you will be fine and third you will be prosecuted. These are the three punitive majors we will be taking.”