APCON, OAAN collaborate on SOP for OOH advertising

By Afolabi Idowu

The Advertising Practitioners Council of Nigeria (APCON) has entered into a joint collaborative arrangement with the Outdoor Advertising Association of Nigeria (OAAN) towards developing a new Standard Operating Procedure (SOP) to guide business engagements involving Out-of-Home advertising practice in Nigeria.

The basic objective behind the operating procedure, according to authorities of OAAN, its originators, is targeted at developing and maintaining a suitable standard for outdoor advertising practice in Nigeria and also to establish a definite protocol for controlling the practice of outdoor advertising with a view to achieving a desired standard of practice.

The formal presentation of the draft document on the new SOP was held at the prestigious Lagos Sheraton Hotel and Towers and brought in attendance a convergence of various industry stakeholders cutting across the Integrated Marketing Communications sphere, including representatives of the various sectoral organisations making up the industry.

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The sectoral group representations at the event included member companies of the Advertisers Association of Nigeria (ADVAN), member agencies of the Media Independent Practitioners Association of Nigeria (MIPAN), the Association of Advertising Agencies of Nigeria (AAAN) and media companies, among others.

Speaking during the formal presentation of the draft document, the Acting Registrar of APCON, Mrs. Ijedi Iyoha, commended the initiative of the OAAN body for putting together the draft document, which she said would go a long way to redefine the terms of business engagement between operators in the Out-of-Home sector and other business stakeholders of the industry, especially the advertisers.

Iyoha, represented at the occasion by the Head of Monitoring Department at APCON, Joe-Eugene Onuorah, observed that the long evolution of Out-of-Home advertising in Nigeria had witnessed tremendous improvement in the structure of the platform as well as in the dynamics and processes of its value delivery.