Author: The Nation

  • Manufacturers mull policy for made-in-Nigeria paints

    Manufacturers mull policy for made-in-Nigeria paints

    • Seeks legal framework against imported products

    Worried by the influx of foreign paints in the market, the Paint Manufacturers Association of (PMA) has expressed the need for urgent enactment of policy to support made-in-Nigeria paints.

    According to PMA, the Paint Policy Project is expected to protect investments of paint manufacturers in the industry

    The Chairman, PMA, who doubles as the MD, Blendtech Ltd, Mr A.S. Babatunde, made this call at the 32nd Annual General Meeting of the association with the theme, “Post fuel subsidy removal: strategies for paints manufacturers,’ where he implored government to make it a policy that contractors and individuals use made-in-Nigeria paints to execute contracts.

    Among other demands, Babatunde wants lead content in paint elimination projects to be made pan Nigeria.

    He complained that the menace of adulteration, faking of premium brands and sale of low quality paints products are still issues in the industry.

    The PMA boss expressed hope that with improved regulatory framework, monitoring and enforcement of standards, the menace will be eliminated. “We believe that churning out the national paint policy for the country, among other things will help address the adulteration and quackery in the industry.

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    He disclosed that the need for members to explore ways and means on how to survive in the present economic challenges posed by the sudden and unprepared removal of subsidy on petroleum by the federal government, which has further disrupted social and economic activities in the country, prompted the theme for the AGM.

    “The need for paint manufacturers in the country to look inward and come up with strategies to sustain their businesses so as to remain afloat also influenced the choice of the theme.”

    On his part, Principal Partner, Tomflims Association International, Ltd, Lekki, Ogundimu Leke, who was the guest speaker, noted that the elimination of the subsidy brings opportunities and challenges, noting that a lot of businesses are still struggling given the effect of COVID-19.

    He said if the country had embraced subsidies earlier, it would have been balanced now as a country.

    On the possible ways forward, Leke gave survival strategies to the paint manufacturers to include considering hedging strategies to mitigate these risks, such as forward contracts to lock in exchange rates for future transactions.

  • Fed Govt seeks more lands for irrigation farming in states

    Fed Govt seeks more lands for irrigation farming in states

    The Minister of Water Resources and Sanitation, Engineer Joseph Utsev has called on state governments to make available lands for irrigation farming to boost food production.

    Speaking in Minna during a tour to the Upper Niger River Basin Development Authority, Utsev also stressed the. 3ed for state governments to venture into the creation of irrigation facilities to improve agricultural activities and water supply.

    According to the Minister, boosting food production is crucial for reviving Nigeria’s economy and creating employment opportunities for its growing population.

     “I am calling on state governments to avail irrigable lands to our 12 river basins for irrigation purposes and I am also calling on state governments to also venture into creation of irrigation facilities and invest in irrigation farming.

    “This is the only way food production will be boosted in Nigeria and it will revive the economy of Nigeria as it would create jobs for the teeming population of Nigerians.

    “We are not relenting, all hands must be on deck to see that the emergency that has been placed on food production must be achieved and it is doable. We are leaving no stone unturned to make sure that that is being achieved,” he said.

    The Minister who visited the Niger state Governor, Mohammed Umar Bago pointed to the availability of the dams and the potential for partnerships with investors adding that once fully completed, the dam will serve various components, including recreational facilities and agricultural purposes.

    The Minister then applauded the collaboration between the Upper Niger River Basin Development Authority and the Niger State government in irrigation activities and water supply.

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    The Niger state governor who was represented by his Deputy Governor, Comrade Yakubu Garba highlighted the state government’s focus on dams and irrigation in the state adding that the existing dams in the state are being underutilised.

    arba called on the federal government to collaborate with the state and acknowledged that the state had underutilised its existing dams calling for more federal government intervention in waterworks and irrigation projects across the state.

    The Deputy Governor emphasised the potential of utilising the state’s water bodies to revive the economy urging the Minister to support the state government in achieving this goal.

    “Taking cognizance of our water bodies in Niger state, we have four dams but if you look at the utility of these dams apart from the generation of power, you will notice that we do not make up to 30 percent of the prospects we ought to have tapped from these dams,” he said.

    The Minister commissioned some projects completed by the Upper Niger River Basin Development Authority during his visit.

  • Why investors ditched real estate for bonds

    Why investors ditched real estate for bonds

    Real estate investment is experiencing its downtime thus leading to investor apathy in the sector with many old and prospective financiers shifting attention to fixed income securities.

    Yields on Treasury Bills, for instance, drastically jumped from average of 6.7 percent on October 27 to 10.3 percent on October 30, 2023 as Central Bank of Nigeria (CBN) sought to attract foreign portfolio investors (FPI) via issuance of open market operations (OMO) bills at 17.5 percent yield.

    Group Managing Director, Meristem Securities Limited Oluwole Abegunde, , who gave these hints, was guest speaker at a Business Forum organised by Ubosi Eleh + Co with the theme, Current Economic Realities and its Impact on the Nigerian Real Estate Market.’

    According to Abegunde, the hyper inflationary environment, high exchange rate, and volatile exchange rate, which has seen the naira trading for N1,300 to one US dollar, have combined to increase caution on discretionary spending such as real estate.

    He said that tighter financing conditions have worsened financing for new real estate projects and also depressed returns on highly-levered on-going projects, noting that, on average, rent review is not adequately compensating for spiraling inflation.

    “Building materials inflation is on the upsurge and it is positive for merchants, but negative for real estate project return on investment (ROI). Naira depreciation is leading to higher construction costs via more expensive imported components,” he said.

    He pointed out, however, that trade GDP and e-commerce growth should trigger increased demand for warehouses, adding that there has been moderate growth in retail (malls, fitness centres, entertainment centres), health awareness and hedonistic lifestyle which are offset by lower income.

    Abegunde also stated that real estate has been impacted by the rising cost of operation which has triggered hybrid work culture, making the vacancy rate in commercial real estate to persist. He added that mixed impacts of migration, weak consumer spending power, favorable mortgage policies/regulation have left residential real estate performance on the sidelines just as the hospitality sector remains depressed due to rising construction cost and increased operating expenses.

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    “In the midst of all these, however, pockets of opportunities still exist in real estate in the areas of land banking, trade-related real estate projects, real estate investment trusts (REITS), house flipping among others,” Abegunde said, assuring that residential real estate in locations that afford greater flexibility in rent review can also prove attractive.

    Also, Emeka Eleh, a Principal Partner at Ubosi Eleh + Co, has highlighted the purpose of the forum which, according to him, is to inform, educate, provide a platform for sharing ideas, get feedback, interact with shareholders, and also as part of their corporate social responsibility (CSR).

    He said that the Forum holds two to three times yearly. The previous one was held in Victoria Island because they moved the location round for the convenience of their clients and shareholders.

    The forum, he said, was part of their efforts as a firm of estate surveyors and valuers to champion engagements to deepen the real estate space.

    “We also have regular speaking engagement by our partners; we do mentorship, we have a monthly newsletter publication and also a publication of our flagship annual Real Estate Report which analyses macroeconomics and gives real estate market updates and forecasts,” Eleh said.

    The Realtor explained that their strategy is to render real estate advisory services and also to make real estate information readily available for decision making.

  • Firm attracts investors to uptown residential estate

    Firm attracts investors to uptown residential estate

    The Magnificent Multiservices Limited, a fast-growing real estate company in Lagos  has held Mega Site Tour and Inspection of its latest projects in Imole Lagos and June 15 Residence, strategically located in the heart of Eleko, Ibeju-Lekki, Lagos.

    The Mega Site Tour by the company, a subsidiary of Raedial Holdings Limited, created a wave of excitement and emotions and attracted realtors, investors, industry professionals, and well-wishers.

    The company kicked off the tour with a visit to Imole Lagos, its latest project in the Epe Local Government Area. The 100 hectares culturally inspired estate located at Ilara, Epe LGA of Lagos State. The estate is a one-of-a-kind project that captures the essence of Nigerian culture while offering the comfort of modern living.

    The Deputy Managing Director of Raedial Holdings Limited, Mrs Claris Agenmonmen, expressed contentment with the site tour, stating, “The first phase of Imole Lagos is 18 hectares of residential and commercial plots located in Ilara, Epe LGA of Lagos State. The land is a prime and dry location with great topography. The goal of Imole Lagos is to create a community that celebrates Nigeria’s rich traditions and to foster a sense of belonging and cultural unity. The plan for Imole Lagos is to blend traditional aesthetics with modern architectural brilliance.”

    Speaking at the event, the Group Brands & Communications Manager of Raedial Holdings Limited, Mrs. Adedoyin Rasaq, said “Due to its proximity to prestigious educational institutions such as Atlantic Hall Secondary School, Augustine University, Yaba Tech, Epe Campus and Lasued, Imole Lagos aims to become a thriving community that sets new standards in modern living and real estate investment. Imole Lagos promises a huge return on investment.

    After the site tour at Epe, the management team, investors, realtors, industry professionals and well-wishers moved to the company’s most popular estate, June 15 Residence.

    Projects Manager of the Magnificent Multiservices Limited, Hamid Ola-Alabanla updated the crowd that since the June 15 launch in May 2023, all individual plots of land in the estate were sold out.

    He further added that the Magnificent, being a company that listens to its subscribers and intends to be part of the housing deficit solution, would officially commence the construction of 130 units of two and three bedroom ensuite bungalows with penthouse. It is projected to be an 18-month project that will be completed in phases and built on two hectares of land.

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    The Chief Finance & Operations Officer of Raedial Holdings Limited, Azeez Osanyin, further let out the biggest announcement at the event, stating: “The first 20 outright paying subscribers of the two-bedroom ensuite bungalows would be given a 29 per cent discount; this is because June 15 Residence is a well-planned estate with a blend of affordability and luxury.”

    President ABN Realtors Group, Emmanuel Achilihu, present at both locations, expressed excitement. He emphasised on the tendency for the properties to appreciate rapidly due to factors that define property pricing in the Lagos market.

     He said, “Both Imole Lagos and June 15 are strategically positioned, easily accessible and have a high potential of yielding maximum returns on investment. As a realtor, this is the kind of property I like to offer to my clients. I am excited about the projects the Magnificent Multiservices Limited keeps offering, and I look forward to working on more projects with the company.”

    The Magnificent Multiservices Limited is a future-forward real estate company committed to building long-lasting homes that are efficient, aesthetically pleasing, and practical in the world today. These homes come with different advanced technological features designed to exceed clients’ expectations. The company also offers services ranging from property acquisition, development and management to construction and joint venture partnerships.

  • How to grow businesses, by tech expert

    How to grow businesses, by tech expert

    Technology expert, Akinade Akinadeniyi has given insights into how small and medium scale enterprises can grow their businesses.

    Adeniyi, a senior product designer, urged businesses to develop user-centered solutions that drive success.

    He spoke in a statement on Thursday in Abuja.

    The tech expert advocated for the use of design thinking in product development.

    According to him, design thinking is a problem-solving approach that puts the user at the center of the innovation process, adding that its gaining momentum as companies recognise the importance of delivering customer-centric solutions.

    He said: “In today’s fast-paced and highly competitive business landscape, creating digital products that not only meet user needs but also generate revenue and value for businesses is a daunting task.

    “Having designed for Fintech, education and emerging tech industries, I learnt that user behaviours are different across the board. At the core of Design, your thinking must be about anticipating these users and how they would approach your app.

    “This means that every decision made during the product development process is based on the needs, behaviours, and feedback of the end-users.

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    “I have designed for startups to global giants and for various industries like finance, payments, e-commerce, and logistics and each sector has its unique challenges and user expectations. To thrive in this space, one must be versatile, and willing to embrace new and fresh ideas.

    “This is why working in an open and collaborative environment which involves teams and even end-users works best. There is no boss saying ‘this is how I want it’ rather it is a group of people deciding what would work for them creating it. In a book I read, I remember the writer saying ‘To be above the fray… a writer is King. He should look with love upon his subject, even when the subject is himself. A good designer would strive to see as a user would see, and then trace those steps in his designs. This is why user stories must be carefully crafted.’

    “The process of learning about the users, defining their problems, ideating solutions, prototyping, and testing ensures one crafts a product that makes them feel at home. By doing so, you create digital products users would readily come back to, just because there is a very good experience they have or satisfaction while using it.

    “In the real world, as a Senior Product Designer, your role involves more than just creating visually appealing interfaces. It’s about understanding the motivations, pain points, and goals of the people who will use the product. This understanding serves as the foundation for all design decisions.”

  • Why we introduced Big Bull N200 pack

    Why we introduced Big Bull N200 pack

    In its quest to support purchasing power of consumers experiencing serious strain in their budget, Big Bull Rice, a premium milled parboiled rice recently introduced its Big Bull Gold Rice in a N200 pocket-friendly pack.

    Deepanjan Roy, Executive Director, TGI Group, stated that the company has always prioritised quality and customer satisfaction.

    “With the introduction of Big Bull Gold in N200 pack, we are taking it a step further by offering premium quality parboiled rice in packaging that is both visually appealing and consumer friendly. It is our way of enhancing the overall rice consumption experience for our valued consumers,” he said.

    In an economy where every naira counts, the Big Bull Gold Rice N200 Pack makes quality rice accessible to a wide range of consumers. It eases the financial burden on households while ensuring that consumers can still enjoy staple food. This pocket-friendly and high-quality consumer rice pack offers several key benefits that make it a source of hope for many Nigerians.

    Probal Bhattacharya, Chief Marketing Officer, TGI Group, stated that the introduction of Big Bull Gold in pocket-friendly packaging reflects how the company always strives to stay ahead of the curve and anticipate the changing needs of its valued consumers.

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    “We are delighted to introduce Big Bull Gold in new pocket-friendly pack size. This reflects our commitment to offering the best to our customers. With premium quality at the forefront, our goal is not only to deliver top-quality rice but also an exceptional consumer experience,” he noted.

    Big Bull Rice is produced in the state-of-the-art, automated rice milling factory of WACOT Rice Limited, which ensures that manual handling is eliminated to the barest minimum. And, as a result of this, consumers only get rice produced in the best hygienic conditions.

    The new Big Bull Gold N200 consumer pack is more than a budget friendly quality rice; it is tasty, highly nutritious, rich in B Vitamins, Iron, Dietary Fibers and Protein; with a low Glycemic Index and contains Omega 3,6 & 9 for healthy consumption.

    For many, the new Big Bull Gold Rice consumer pack represents the resilience of the Nigerian people. It is a symbol of determination and hope, showing that even in challenging times, there are solutions that can brighten everyday life.

    Big Bull Rice is the ideal choice for a great- tasting rice dish, be it jollof rice, fried rice, white rice, coconut rice and many more.

  • Soaring prices of ingredients force bakers out of business

    Soaring prices of ingredients force bakers out of business

    Everyone knows that these are not the best of times in business. Prices of virtually all goods have gone astronomically high but one of the worst hit are the small-time Confectioners and bakers who cannot afford bulk buying of ingredients.

    These are confectioners and bakers that retailers measure out flour, butter, sugar, oil, baking soda etcetera in paint/custard buckets, bowls, cups to buy and they sell with minimal profits but as prices continue to go up, majority of them are closing shop.

    Just last Wednesday the National Bureau of Statistics (NBS) released a report that Nigeria’s headline inflation rate rose to 27.33 per cent in October from 26.72 per cent in September.

    The bureau said the October 2023 headline inflation rate showed an increase of 0.61 percentage points in the October 2023 headline inflation rate compared to September 2023.

    On a year-on-year basis, the headline inflation rate in October 2023 was 6.24 percentage points higher than the rate recorded in October 2022, which stood at 21.09%.

    This indicates an increase in the year-on-year headline inflation rate in October 2023 compared to the same month in the previous year, October 2022.

    According to the report, the food inflation rate in October 2023 accelerated to 31.52% on a year-on-year basis, which was 7.80% points higher compared to the rate recorded in October 2022 (23.72%).

    The increase in food inflation on a year-on-year basis was attributed to higher prices of bread and cereals, oil and fat, potatoes, yam and other tubers, fish, fruit, meat, vegetables, milk, cheese, and eggs.

    On a month-on-month basis, the food inflation rate in October 2023 was 1.91%, which was 0.54% lower compared to the rate recorded in September 2023 (2.45%).

    Per the report, “The decline in Food inflation on a month-over-month basis was caused by the decline in the rate of increase in the average prices of Fruits, Oil and fat, Coffee, Tea and Cocoa, Bread and Cereals.”

    Food prices have been steadily increasing in Nigeria in recent years, and the situation worsened due to the impact of government policies, including the removal of subsidies on petrol, among other factors.

    There are projections Nigeria’s inflation will keep increasing till the year ends, possibly reaching a record level of 30%, the highest seen since the country’s modern democratic era.

    In an interview with Mama Esther who has been selling confectionery at Ipodo market Ikeja, she said she can no longer remain in the business as she is selling at a loss. “Sometimes at the end of the day I find out that I made little or no profit. I have reduced the size of my products to the anger of my customers but am still selling at a loss most times.”

    Lamenting about the price of sugar and other ingredients, she said she was changing her line of business adding that her family will go hungry and bankrupt if she remains in this business.

    Mrs. Anthony Onwu, a retired teacher who delved into the business to augment her pension said she closed her shop early this year as the ingredients became unaffordable. “I now go to people’s houses to do lessons and make do with whatever I am paid.”

    No matter what you are buying, these days you are going to pay more for it. “Small businesses across the country are paying more for ingredients. One week it is cocoa powder, the next week, it is butter,” said Mrs. Onwu. “The week after that, it is going to be eggs, any diary, just across the board, everything has been on the increase.”

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    Investigations revealed that a bag of 50kg  Dangote sugar that used to sell N43,600 just two months ago, as at Thursday last week, sells for N55,000. A 50kg bag of Mama gold flour which was less than N30,000 just some months back, currently sells for N45,500. A crate of average sized eggs which cost N1,200 is now N2,600. Small size baking powder of N800 now sells for N1,500. There has been a horrendous increase in all prices of goods.

    Bread, a favourite Nigerian fathers welcome home gifts for their children, is disappearing in homes. Most households have now jettisoned the pastry from their diet lists, as the prices of flour and other ingredients for making bread have continued to increase, leaving bread prices on a high side.

    To worsen the situation, many bakery owners are shutting down, due to their inability to meet up with increasing cost of ingredients.

    Several increases have been done in the prices of bread since the Russian-Ukraine war, which has resulted in unavailability of enough flour all around the world.

     Mr. Abayomi Olorunfemi, a baker noted that apart from shutting down business, some bakery owners are reducing the sizes and increasing the prices of bread to make ends meet.

    “This country’s economy is really dealing with businesses. It has turned smart business men into people who aren’t smart anymore. Many of my colleagues in the business are shutting down. Those who have three to four bakeries now have two.

    “Some are now reducing the size of their bread and increasing the prices. This year, bakers have increased the prices of bread over three times. It is very traumatic because customers no longer patronize bread due to the increased prices and small quantity and lessened quality.”

    Mrs. Are Toluwalase, a business woman, said she had to stop buying bread when the price of a family size bread was increased to N1,200 from N1,100.

    “I stopped buying bread when the price of a family size bread was increased to N1,200 from N1,100 two months ago. The quantity is nothing to write home about. With two cuttings, a family size bread is finished. Before you get such bread for N500. I have a family of six.”

    Mr. Aderotimi Samuel, a bakery owner, said he has two bakeries in Ikorodu but recently shut down one to be able to meet the cost of maintenance.

  • Brandlife consolidates 15 years market leadership with awards

    Brandlife consolidates 15 years market leadership with awards

    One of the first-generation activation agencies in Nigeria, Brandlife Limited has won the Experiential Marketing Agency of the Year award at the 2023 Nigerian Marketing Awards. The agency clinched the award barely two years after winning various awards at the Experiential Marketing Association of Nigeria (EXMAN) award. The awards, which many industry analysts have described as a timely honour coincides with the agency’s 15 years anniversary.

    The Nigerian Marketing Awards, recognises and rewards outstanding brands and organisations in Nigeria.

    According to the jurors at the award, Brandlife won the award because of its empirical experiential solutions, which have over the years impacted significantly on local and international brands.

    “Brandlife emerged winner in the Experiential of the Year category for its outstanding contributions to the experiential marketing sub-sector of the marketing industry. In the year under review, Brandlife painstakingly and innovatively set standards and churned out outstanding campaigns that positively impacted the growth of Nigerian brands and contributed meaningfully to the growth of the economy,” the jurors said.

    Commenting on the awards, the founder and Chief Strategic Officer of Brandlife, Julius Agenmonmen, expressed his gratitude to NMA for the recognition and reaffirmed the company’s commitment to championing innovative and sustainable practices in the sector.

    He said: “We are truly honoured to receive this prestigious award in recognition of our dedication to sustainable marketing solutions, innovation, and economic growth. These accolades reflect our commitment to making a positive impact in the marketing industry and our dedication to maintaining the highest standards in marketing. “As a prominent player in the Marketing Communication industry, we remain steadfast in our mission to provide our clients with excellence in delivery, while also prioritising sustainability and impactful activation as core pillars of our corporate philosophy. This recognition encourages us, even more, to continue on the path to making significant contributions to society and contribute immensely to the growth of the Nigerian economy.”

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    Agenmomen, who reflected on the journey of the agency in the last 15 years, said Branlife has made significant contributions to nation-building through various strategic marketing approaches.

    “In the vibrant landscape of experiential marketing, our journey at the EXMAN and NMA Awards has been nothing short of extraordinary, a testament to our unwavering commitment to innovation and excellence,” he stated.

    Brandlife Limited was incorporated and started in 2008 with a commitment to service delivered on time and on target, backed by creativity, integrity and excellence. The company was signed on by HP and Nigerian Breweries in January, 2009 and have remained good clients till date. Brandlife currently works for major clients in Technology and FMCG.

    Brandlife commenced business in Ghana in 2012 and East Africa in 2016 with an office in Nairobi covering the whole of East Africa. In 2019, the company had the opportunity to commence work in Angola. Brandlife can truly be said to be an African company. Prior to Covid in early 2019, a sister company, Brandlife Digital was launched to handle all our digital business for current and new clients.

  • How GTCO legacy project lifts creativity, style, fashion industry

    How GTCO legacy project lifts creativity, style, fashion industry

    I have sold so many perfumes and clothing. It is only 1pm in the day but I have recorded sales that usually take me one week to do in Uyo.”

    These were the words of Inyang Ubong Uwah, one of the participants at the GTCO fashion weekend exhibition.

    Inyang Obong, the Chief Executive Officer [CEO] of the upcoming Alexandra clothing came all the way from Akwa Ibong to participate in the sixth edition of GTCO Fashion Weekend event which was held on at the GTCO Centre, Oniru, V.I Lagos, recently.

    She is just one of the over 240 participants who had the opportunity to showcase their businesses and sell to the teeming crowd that visited the venue of the event which is fast turning to an annual Nigerian fashion trade fair.

    In the words of Bola Osibelewo of ‘Ire Dire’, who came all the way from Abuja, “GT helps businesses to grow. I was here last year and I can tell you that because of the exposure I gained here last year my business has expanded. I have gained more clients and more experience.”

    Youthful looking Blessing Oriaku, a graduate of Microbiology from UNIZIK could not withhold her gratitude to GTCO for putting together such an exhibition. The founder and CEO of ZOOCHI fragrance said the exhibition has afforded her the opportunity to showcase her brand to a massive audience and recorded high sales within just two days.

     One thing that would be glaringly obvious would be the untethered creativity in the styles that walked the red carpets at the event, coupled with the teachings at the different masterclasses the two-day event witnessed.

    It would also remain a weekend to remember as Nigerians, most especially Lagosians, young and old, converged to do their Christmas shopping and work on the exhibition grounds.

    The event is part of the Bank’s initiative to strengthen small businesses in key economic sectors through non-profit consumer focused fairs and capacity building initiatives that serve to boost their expertise, exposure and business growth.

    The event brought together the most promising, talented and recognised fashion designers, brands and retail enterprises from across Nigeria and abroad to showcase latest fashion trends and products to a large and diverse audience of consumers, fashion aficionados and industry professionals.

    Created in 2016, the event pooled a crop of fashion SMEs shortlisted from over thousands of entries.  For this 2023 edition fashion exhibitors from Nigeria and the diaspora understood the assignment by breaking the boundaries and creating mind-boggling streetwear for daring fashionistas.

    Top fashion and accessories brands also showed up for the two-day event with more pieces on sale for shoppers who filled up the exhibition stands.

    This is without forgetting the enlightening masterclasses, free retail stalls, presentations and streetwear where visitors from all walks of life had access to.

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    Each day ended up with a thrilling runway show by both Nigerian and international designers namely Theophilio, Bank Kuku, Ejiro Amos Tafiri, Bruce Glen, Mazelle Studio, and Huishan Zhang. Others were Sukeina, Loza Maleombho, Torlowei, Duaba Serwa, Sergio Hudson, and Laquan Smith.

    With each of them speaking for one hour at a time, among the masterclass lecturers were Julie Wilson, she spoke about ‘Black is (Beyond) Beautiful; Sergio Hudson, dealt with the topic ‘Unveiling the Path to Fulfilling Dreams, whilst Jawara will do his own thing on ‘Hair Sculpting’

    Others included Jourdan Dunn who thrilled the audience with her expertise on Mental Health and how she became the most sought-after model right from age 15 against all odds. Apart from Jourdan, Sir John, Beyonce’s makeup artist also dazzled the audience with his oratory skills in ‘The importance of skincare when using makeup products while building coverage that’s undetectable’, he also informed the audience never to give up their dreams but to show resilience and tenacity of purpose.

    At the master classes, attendees however learned the art of breaking fashion barriers and boundaries tastefully and colourfully, factors that are essential for the growth of any fashion industry.

    It also provided fashion entrepreneurs the unique opportunity to learn from global industry leaders and experienced brands on the business and beauty aspects of fashion.

    Expressing their excitement about the show, many visitors and exhibitors said they could not wait to witness another edition of the colourful and entertaining event.

    It was a fashion weekend to remember as it finished off nicely on the second day, November 12, 2023. In terms of prices, it was quite reasonable and generally affordable. For example some of the stalls displayed elegant dresses for prices as low as N25,000. Stoned and beaded Ankara tops were selling for about N15,000-N25,000, the same price it sells for at major Lagos markets.

    Needless to say that while the event was one big step in the right direction for Nigerian SMEs as a whole, it was a giant leap for fashion investors and stakeholders in the country with a proof that GTCO got its corporate social responsibility right while also getting value for their set objectives and vision.

    The GTCO fashion weekend, now in its sixth edition, has consistently redefined the fashion landscape, bringing together designers, fashion enthusiasts, industry professionals, and trendsetters both locally and internationally.

  • Chief Marketing Officer represents brand Nigeria to Saudis

    It was another week spent in active public service to all Nigerians, home and abroad, by President Bola Tinubu, though most of that week was spent abroad. You will recall I announced his plans to attend the Saudi-Africa Summit in Riyadh, Saudi Arabia. Well, he was in Saudi Arabia most part of the week, exactly one week in the country that hosts the Holy City of Makkah, and transacted business on behalf of Nigeria and Nigerians, with God and men.

    While in Saudi, the wheel of the state did not ground to a halt, I think to make this point, because he ensured to put people of intellect and intuition in charge, led by his trusted friend and lieutenant, Vice President Kashim Shettima, who was leading the charge back home, so the Jagaban was focused on the task that took him far away from home.

    Almost immediately he was done with the general reason for the trip, being the Saudi-African Summit, the President jumped on the next train to the venues of other primary security and economic issues affecting Nigeria. The first was the Nigeria-Saudi Investment Roundtable, still in Riyadh.

    At this roundtable, which was well attended by both Nigerian and Saudi public and private representatives, the President gave a passionate reassurance to the Saudis. Above everything, he told them of how his administration is removing impediments to smooth and profitable business climate in the country, through policy changes and realignments, and categorically told them “Nigeria is open for business”.

    At this forum, besides an array of relevant government functionaries, there were dozens of chief executive officers from several Saudi conglomerates, specializing in construction, finance, new and traditional energy, healthcare, agriculture, electric power, mining, aviation, telecommunications, creative arts, and hospitality were present and made their exploratory pitches to President Tinubu on areas of tangible collaboration.

    Then on Sunday, November 12, the Jagaban headed for the Holy City of Makkah, where he, along with his entourage, performed the lesser Hajj (Umrah). He expressed his excitement about seeking God’s face on Nigeria’s behalf, as President, while speaking to the Nigerian Television Authority’s (NTA) Musbau Dan-Wahab, saying he was in Makkah for the first time after his election as President, to thank God for answering his prayers and those of Nigerians, at the elections. He went on to pray for the country on the new path it is following.

    “For Nigeria, may our prosperity grow, and may humanity be kind to each of us. The prospect of the country is yet to blossom to the level that we require. It needs hard work and consistent prayers and we’re giving it our mind and our spirit in every way possible. Our strength is in our diversity and we’ll continue to build on that for the prospect and the sake of the country”, he said.

    Then on Tuesday, November 14, after he had rested from the work of faith at the Great Mosque, also known as Masjid al-Haram, President Tinubu went on, in Makkah, to meet the authorities at the Islamic Development Bank (IsDB), to advance negotiations on a multi-billion dollar infrastructure finance facility from the bank. This finance facility, according to a statement issued by the President’s spokesman, Ajuri Ngelale, will service the funding of a multi-sectoral portfolio of infrastructural projects at both the national and sub-national levels of the country.

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    It was at this meeting that the leadership of the IsDB, led by the bank’s Vice President in charge of Country Programmes, Dr Mansur Muhtar, revealed that the banking world has been watching recent positive developments in Nigeria and has come to the conclusion that our country has come of age and is ready for business, a reason the bank believes Nigeria, as the largest market and economy on the African continent, will take a lion’s share of a new investment vote worth $50 billion by the Arab Coordination Group (ACG) for African countries.

    “Mr. President, we know you inherited a very tough set of circumstances. It is to your credit that you have taken very bold steps without delay. We are ready to work with you. We are ready to support big investments in Nigeria. We agree that if Nigeria succeeds, Africa succeeds. And the world needs Africa to succeed.

    “The Islamic Development Bank President announced the provision of $50 billion U.S. Dollars of new investment for the African continent from the Arab Coordination Group (ACG). This was announced at the Saudi-Arab-African Economic Summit. As the largest market and the largest economy in Africa, Nigeria will certainly receive a significant share. We look forward to supporting Nigeria’s economic transformation”, Muhtar said.

    The Saudi outing has generally received acceptance and praises from various shades of opinions and interests globally, described as a major achievement of the Bola Tinubu administration that must be celebrated. At home, people from various backgrounds, especially those in the business, trade and investment world, who really understand what the President is doing very well, have been giving positive reviews of the events that transpired in Saudi.

    A strong voice among Nigerian youths, who has vehemently followed and highlighted President Tinubu’s achievements on his X handle, Wale Adedayo, who also identifies himself as Pro-Nigerian, while commenting on Jagaban’s speech at the Nigeria-Saudi Investment Roundtable, described him as Nigeria’s Chief Marketer and added “if this man keeps selling Nigeria like this, he will do third term”.

    Also reviewing the various engagements the President had in Saudi, Eguando Tone Jeff, a Public Affair Commentator, particularly highlighted how he was able to earn the trust of the Saudi and other Arabia businessmen in just one trip. 

    “Personally, I think his outing was successful, if you ask me. I was proudly watching him telling them and the world we are open for business, removing bottlenecks and restating the role he played as a Deloitte member of staff in building the Saudi State Oil giant, Aramco. That again gives confidence to the Saudis and most willing investors in the Arab world that this President is one who is business minded and can be trusted with their funds and investments. You noticed the ease the Saudis pledged to make investments in some critical areas of our economy? It’s because Jagaban is trusted”, Eguando said.

    Builder Bolaji Olaye, an Abuja-based businessman and housing expert, while undertaking an evaluation of the President’s outing in Saudi Arabia, located how the President’s marketing to Saudi Arabia government and business world will positively tell on the Nigerian economy and his particular sector, directly. He expressed some eagerness to see the investment hunting bear fruits for him directly.

    “Aside the announcement by the Saudi’s Crown Prince, HRH Mohammad bin Salman, that the Arab nation has pledged to invest in the revamp of Nigeria’s refineries, as well as provide financial support to sustain the government’s foreign exchange reforms, one part that excites me the most is the affirmation and assurances by Saudi Arabia’s Trade and Investment Minister, Kahlid El-Falih, that his nation is poised and their investment community willing and ready to invest across several sectors of the Nigerian economy. To further show their readiness, he hinted that he will be visiting Nigeria later this year in company of Saudi’s Minister of Commerce with a very large delegation of Saudi CEOs from all key sectors.

    “In the industry of mass housing development and as a private developer myself, access to finance is a critical factor in the provision of affordable housing for masses of Nigerians and that at an affordable interest rate, would be immensely beneficial for both the developers and the would-be beneficiaries of such houses.

    “With the announcement of a multi-billion dollar of new investments coming into Nigeria from the Islamic Development Bank for funding multi-sectoral portfolio of infrastructure projects across Nigeria, of which mass housing would be a major sector for investment, President Tinubu’s visit to Riyadh is indeed a positive development for the nation and I am seriously looking forward to this substantial new investments yielding positive fruits across several sectors of our nation’s economy”, he said.

    Then on Thursday, Jagaban, who is also the Chairman of the ECOWAS Authority of Heads of State and Government, landed in Guinea-Bissau to honour President Umaro Sissoco Embalo’s invitation to the country’s 50th Independence Day Anniversary. His presence at the event was particularly significant for democracy, especially in Africa, considering the trend recently witnessed in West Africa. His message on his verified X handle aptly depicted his reason for attending: “Today, I joined President Umaro Sissoco Embaló of Guinea Bissau and other world leaders to commemorate the country’s 50th Independence in Bissau. Nigeria remains committed to supporting peace and democracy, not only in Guinea Bissau, but the rest of West Africa, and the world”.

    He is starting this week in Germany, where he arrived yesterday to participate in the G20 Compact with Africa (CwA) Conference in Berlin. In Germany, he is expected to come back with more goods, for the benefit of all Nigerians.

    A Note on Ribadu

    You must definitely have also noted how strongly the National Security Adviser (NSA), Mallam Nuhu Ribadu, has been serving the nation, with merits, since he assumed office, the most recent of which was the way he brought the organized Labour’s nationwide strike to an end within hours. Many people might not have known that in the last few Government-Labour interactions on sorting out issues trailing fuel subsidy removal, NSA Ribadu has constantly been a stabilizing factor, who has managed to get Labour’s understanding. He did it during the week when Labour started a nationwide strike on Tuesday and Ribadu got them to end it Wednesday evening. This happened while the ‘Landlord’ was away in Saudi Arabia

    He has been proving himself relevant and as a strategic asset to the nation. Ribadu has again proven the whispers about the President’s talent hunting skills. Baba always knows what people are good for and never misses on getting the best hands to work with. Let’s give it up for Ribadu, another skillful negotiator.