Author: The Nation

  • How to grow economy, by Okonjo-Iweala, Elumelu

    How to grow economy, by Okonjo-Iweala, Elumelu

    World Trade Organisation (WTO) Director-General, Dr. Ngozi Okonjo-Iweala and businessman Tony Elumelu, yesterday offered tips on how Nigeria can reverse its precarious economic fortunes and grow its economy.

    They advised the incoming federal and state executives to create a conducive environment capable of attracting much-needed investments by addressing existing infrastructure and social challenges.

    The duo spoke in Abuja at the induction ceremony for re-elected and newly elected governors, organised by the Nigeria Governors’ Forum (NGF), with support from Premium Trust Bank.

    President Muhammadu Buhari was represented at the event by his Chief of Staff, Prof. Ibrahim Gambari.

    The President urged those aggrieved over the outcome of the last general elections to explore lawful means to seek redress.

    In his view, the outcome of the just concluded election showed that the nation’s democracy had improved and had elevated the electorate to the driving seat.

    The President, who called for patience, noted that democracy was a process that takes time to mature.

    “We must therefore be patient, tolerant and use the appropriate channels to seek redress if we believe there have been unfair practices along the way.

    “As you can tell, I am speaking as a veteran of the process, with the scars to show for it.

    “One interesting development that we all saw from the last election is that the electorate is maturing, and people are increasingly finding their voices.

    “Any public officer who fails to either meet up with the expectations of the people or deliver on his campaign promises would be voted out in the next election,” President Buhari said.

    The President urged the newly elected governors not to take public trust for granted.

    Okonjo-Iweala and Elumelu expressed concern about the economy, particularly its rising debt profile, and dwindling production capacity. They suggested ways these can be remedied.

    The WTO DG charged state governments to be creative, evolve ways of growing their resource base and depend less on federal allocation.

    Okonjo-Iweala noted the country’s challenges on the fiscal, debt, and monetary policy fronts.

    She said: “Nigeria’s gross debt level has climbed from N19.3 trillion in 2015 to N91.6 trillion in 2023. The debt-to-GDP ratio has almost doubled from 20 per cent to 39 per cent over that period.

    “While the debt-to-GDP ratio may not look so alarming, as revenues decline, the burden of debt servicing has increased dramatically.

    “The debt service to revenue ratio is certainly alarming, at 83.2 per cent in 2021 and 96.3 per cent in 2022, according to the World Bank. This means that at the federal level, after servicing our debt there is little room to pay for recurrent expenditures, let alone investment.

    “The fiscal deficit of 5.3 per cent of GDP is higher than our agreed fiscal rule of 3 per cent of GDP. This has to be carefully monitored and brought down. Dealing with the fiscal deficit will, of course, be infinitely more difficult with an oil subsidy bill of N3.36 trillion for the first half of 2023 (or N6.72 trillion if it is not removed). The deficit is made worse by revenue losses from oil theft.

    “The difficulties around this issue underscore the importance of political consensus – whether you are in government or the opposition – on policies critical for nation-building.”

    “On the revenue side, states have a substantial responsibility. Too few states are raising internally generated revenue of any significance.”

    She urged the newly elected officers to work to build trust among Nigerians and work on ways to address the divisions created by the last elections.

    The former Finance Minister urged the government to address the increasing rate of emigration among the young population.

    She said: “The most popular phrase in Nigeria now is ‘I am going to japa.’ I am not telling people not to go, but what I am saying is how many of these japas can we afford? If you japa we want you to ‘kakpa’ (return).”

    “Excellencies, (referring to the governors) you must make your states and all of Nigeria a hospitable, encouraging place where young people want to stay and thrive, not leave.

    “Much as we appreciate remittances sent home by these migrants, Nigeria will not develop and prosper if its youthful, tech-savvy population leaves. Without them, our demographic dividend disappears,” she said.

    Elumelu urged the governors to evolve policies targeted at the youth to ensure the country benefits from their potential and capabilities.

    He said: “I have seen how, in the power sector, when government, private sector and community align, the results are transformational.

    “To our political leaders, united today, in this essential forum, I say create more private sector-friendly policies to increase wealth creation and encourage entrepreneurship.

    “As leaders, policymakers, and stakeholders in our society, we must recognize the potential of entrepreneurship to promote youth engagement and wealth creation in Nigeria.

    “We must invest in programs that support and encourage young people to pursue their dreams and develop the skills they need to succeed as entrepreneurs.”

  • Life outside power is challenging, Igbinedion, Saraki tell outgoing governors

    Life outside power is challenging, Igbinedion, Saraki tell outgoing governors

    Incoming and outgoing governors were reminded yesterday that power is transient.

    They were asked to stay humble while getting ready for life after office, which has its challenges.

    Former Senate President and Kwara Governor, Bukola Saraki, and former Edo State Governor, Lucky Igbinedion, shared their experiences about life after public office.

    Their Niger and Gombe counterparts, Muazu Babangida Aliyu and Ibrahim Dankwambo, said with adequate planning, those out of the office can always get by.

    They urged people in public office to always plan their exit from the outset in order not to be caught unprepared when their tenure ends.

    The former governors spoke on Sunday night at a farewell dinner held in Abuja by the Nigeria Governors’ Forum (NGF) for outgoing governors.

    Saraki, who was a two-term governor and ex-Chairman of the NGF, reminded the outgoing governors that things will not remain as they were and cautioned them against interfering in the affairs of the successor uninvited.

    Read Also : Senate President Abubakar Bukola Saraki since 2015

    He said: “Governors, please, note that from June, you are no longer governors. Please, leave your successors to do the work that they have to do. They will come to ask you for advice, please give them the device.

    “As you exit as governors, you should brace up for the challenges ahead. It is a challenge when you actually exit the office.

    “Spend more time with your family. Prepare yourself. Give more time to catch your flight, because no one is going to wait for you if you are late. The plane will go. 

    “Save more money for more hampers because the number will come down. Save money for ram because you will now have to buy for yourself, unlike before,” he said.

    Saraki advised the incoming governors to avoid confrontation with their predecessors.

    Igbinedion, who was the NGF Chairman between 2006 and 2007, advised governors to always “be prepared mentally for your exit from the very first day you are sworn in because the job necessarily takes all of your time”.

    He added: “You hardly can find time to focus on the planning for life after office. From the moment you are sworn in, the countdown begins.

    “When you bow out, do not look back. I know it is not easy to transition from being the number one citizen in the state to becoming just another citizen.

    “There is always the temptation to always want to remain in control of things that you have left behind or left in the office.

    “Please, and I repeat, do not let the bug bite you. It leads to an unavoidable conflict with your successor and creates needless tension in the system.

    “Let your successor seek your counsel. If he seeks your counsel, you should be gracious enough to offer advice. If he does not, then let him be. That way, you keep your self-respect and you are free to focus on the next stage of life’s journey.

    “In or out of office, the core essence of one’s personality never really changes. I am an ardent believer that power does not change people it only reveals who they truly are.

    “From personal experience, I can assure you that friends of the office are always birds of passage. The day you leave office is the terminal date of their fellowship with you. 

    “Those who used to call you five times a day will not even bother to take your call not to mention calling you back. Believe me, it happens.”

    Aliyu advised the incoming governors on the need to be focused on delivering good governance by making good appointments and effectively utilising the civil service.

    The ex-Niger governor said: “As a human being, always bear in mind that whatever mode and style of leadership you adopt, you shall not be loved, praised and respected by all, you shall always have detractors and some who may never see any good in what you do. 

    “So bear in mind, the opposition, those power mongers, influence peddlers, corruption influencers and those who use one item (like religion, tribalism, ethnicity) to gain favour these would enjoy the benefit of your office but later turn to crucify you too many betrayals around the corner. 

    “I am sure many of you have seen the trend where the people who pretended they could not live without you, avoiding and shying away from you as the days of your departure draw near and they gravitate towards the person taking over from you.

    “As a result of such people, I advise that you do not try to outshine the new person coming and to attempt to run the state by proxy. 

    “Indeed, even if your son succeeds you, be careful how you handle your relationship with him as a governor because if you are sure of yourself, you may not be too sure of (his mother, your wife and his siblings). 

    “So far, the majority of governors who tried to impose their successors have tended to disagree with them within a short time. 

    “Nevertheless, whether you prove to be good or bad, you must know like death, you must leave that office. Please prepare to leave without too much baggage, no regret only nostalgia for the good things you have done,” Aliyu said.

    Dankwambo urged both the incoming and outgoing governors to “ensure meticulous record keeping of major decisions and policies especially proceedings of the Executive Council. 

    “Be prepared to face any challenges from national institutions such as the Economic and Financial Crimes Commission (EFCC)), the Independent Corrupt Practices and other related offences Commission (ICPC), the Nigerian Financial Intelligence Unit (NFIU), etc who may have questions that require answers.

    “Be realistic. The endless gifts (rams, cows etc.) were being given with ulterior motives and will dry up… As much as possible, avoid meddling in the affairs of the new government. 

    “Know that if you entrust large sums of money to your friends or business partners for safekeeping, retrieving it when you are out of office could be tricky as they are likely to betray you. So look before you leap. 

    “Be prepared and expect backbiting and criticism from virtually all segments of society by persons whose expectations and desires have not been met during your tenure. Avoid a sense of ‘entitlement’ in your relationship with people generally,” Dankwambo said.

  • PDP voids Makarfi’s suspension

    PDP voids Makarfi’s suspension

    The national leadership of the Peoples Democratic Party (PDP) has voided the suspension of a former Governor of Kaduna State, Ahmed Makarfi.

    Makarfi, a one-time Acting National Chairman, was suspended by the Executive Committee of his Tudun Wada Ward in Makarfi local government area of the state.

    PDP National Publicity Secretary, Debo Ologunagba, said in a statement that the purported suspension was inconsistent with provisions of the PDP constitution.

    The Nation had earlier reported that a former Vice President, Namadi Sambo, had on Thursday called for the intervention of PDP leaders in what he described as arbitrary suspension of party members by the Kaduna PDP chapter.

    Ologunagba’s statement, which was issued on behalf of the National Working Committee (NWC), stressed that being a member of the National Executive Committee (NEC), Makarfi cannot be suspended by the executive committee of his ward.

  • Senate directs SEC DG to refund N593m vehicle allowances

    Senate directs SEC DG to refund N593m vehicle allowances

    The Senate has directed the Director General of the Securities and Exchange Commission (SEC) to return N594 million illegal vehicle allowances to the Consolidated Revenue Fund of the Federal Government.

    The resolution followed the Senate’s adoption of the recommendation of the Public Accounts Committee on the 2018 report of the Office of the Auditor-General of the Federation (AuGF) which indicted the agency.

    The Committee said it sustained the indictment against the agency following its failure to appear before it to defend the AuGF query against it.

    Although the Commission made a written submission, it failed to appear before the Committee chaired by Senator Matthew Urhoghide (PDP – Edo South).

    The AuGF query reads: “In 2013, the Director-General, while serving as Executive Commissioner, was paid the sum of N39 million as monetised car allowances to run for four years, but two years after he was appointed Director General, he was again paid the sum of N84 million as monetised car allowances.

    “In 2015, the Commission procured four project vehicles to meet its need at the sum of N144 million, but instead of making use of the vehicles for purposes they were acquired, the Director General and Commissioners turned them to their sole uses, which contravened Chapter 9 (1)&(11) of the Commission’s Condition of Service.

    “Also, the sum of N469 million was further expended on the payment of the monetised motor vehicle insurance in 2015 and 2016.”

    “In the view of the foregoing, payment of N39 million in 2013 and N84 million in 2015, totalling N124 million to the Director-General was not proper and cannot be considered as proper charges against Public funds.”

    The Senate, therefore, adopted the position of the Auditor General for the Director-General to refund N124 million paid to him and recover and remit N469 million expended on the payment of monetised motor vehicle allowances and motor insurance allowances from the beneficiaries to the Consolidated Revenue Fund and forward the payment details to the Office of Auditor General.

  • Fed Govt approves 37 new private universities

    Fed Govt approves 37 new private universities

    The Federal Government yesterday approved 37 new private universities.

    The approval was announced at an extraordinary Federal Executive Council (FEC) meeting, presided over by Vice President Yemi Osinbajo at the Presidential Villa.

    FEC entertained about 40 memoranda from various ministries, departments and agencies, including the approval for the establishment of 37 private universities.

    According to the Minister of Education, Mallam Adamu Adamu, one of the institutions approved is an online university.

    He said the newly approved universities have surged the number of private universities in the country to 72. 

    Although he did not disclose the names of the universities, he revealed that online university would be the first of its kind in the country, and owned by a woman from Bauchi State.

    The expectation is that it will cater for the likes of northern Muslim women who feel reluctant or are restrained from attending physical campus education.

    Asked by journalists if the additional universities are really expedient given the funding challenges of existing ones, Adamu explained that these ones are all private, with enough funds to run them and they should not be denied the opportunity to exist.

    Besides, he said Nigeria actually needs more universities as the available ones are not adequate to take up all those aspiring for higher education.

    Minister of Aviation, Hadi Sirika, reaffirmed the seriousness of the President Muhammadu Buhari-led administration to ensure that the proposed national airliner, Nigeria Air, works before the 29th of this month when it will be leaving office.

    “Yes, we are on course, we’re on course, and by the grace of God before President Buhari leaves office, it will fly. We are on course, we are on course and before May 29, it will fly”, Sirika said.

  • IG warns subversive elements against plot to derail May 29

    IG warns subversive elements against plot to derail May 29

    • ‘Political actors conspiring to stop inauguration of President-elect Tinubu, governors’

    There is an ongoing plot to derail the May 29 transfer of power, Inspector-General of Police Usman Alkali Baba alerted the nation yesterday.

    Those behind the plot are “political actors” and “subversive elements and their foot soldiers”, the police chief said at a news conference in Abuja.

    He vowed that by working in collaboration with other security and intelligence agencies, such plots will be crushed.

    The warning is coming on the heels of a previous one by the Defence Headquarters (DHQ) and the Department of State Services (DSS).

    President-elect Bola Ahmed Tinubu, who won the February 25 poll, is billed to take office on May 29 as Nigeria’s fifth president of the Fourth Republic.

    Three candidates are in court challenging his victory. Apart from the court action, many of those who felt aggrieved as a result of the loss of the preferred candidate have been making incendiary remarks on the outcome of the poll widely seen as the freest and fairest in Nigeria’s electoral history.

    The IG said the police and the intelligence community cannot fold their hands and allow the subversive agenda, political radicalism and extremism to unleash tension and derail the orderly transfer of power.

    The DSS had warned against a plot to set aside the constitution and install an interim government after May 29 by misguided elements.

    Read Also : APC releases Tinubu, Shetima pre-inauguration photographs

    Although he refrained from naming the plotters, DSS Spokesman Dr. Peter Afunanya, in a statement, warned those behind the conspiracy to thwart democracy to retrace their steps.

    Alkali, who maintained that May 29 is sacrosanct, said those who are not satisfied with the outcome of the January 25 poll should stop heating up the polity.

    He said: “Following the successful conclusion of the 2023 general elections, it has been observed that some major political actors that the outcome did not favour, have been issuing public threats that are directed at instigating actions to frustrate the presidential inauguration on May 29. 

    “The Nigeria Police and the national intelligence community have been closely monitoring the activities of these political elites as well as other elements who have formed themselves into unpatriotic brands whose only fantasy, in recent times, is to subvert our national security interests.

    “In so doing, they seem to be bent on deploying extra-judicial and undemocratic means to truncate our democratic heritage in the advancement of their narrow personal political considerations. 

    “The 29th May 2023 date for the swearing-in ceremony of the President-elect of the Federal Republic of Nigeria and indeed, other inauguration ceremonies at national and state levels, are sacrosanct.”

    Alkali said at this stage of democratic transition, the peace and security of Nigeria should be sustained.

    He said while the police, in synergy with other security agencies and the intelligence community, continues to closely monitor the activities of these political elements, it has become expedient to issue the stern warning.

    The IGP said: “Firstly, the Nigeria Police hereby sternly warns all political actors with subversive agenda and their collaborators, particularly, their foot soldiers who they are exposing to political radicalisation and extremism should, henceforth, jettison their ongoing premeditated attempts to create tension within the national space with intention of derailing the 29th May 2023 presidential inauguration ceremony.

    “Secondly, any such persons, regardless of their political affiliations, who continuously engage in acts that are inimical to our nation’s democratic and security interests, should not be in doubt on the firm determination of the Nigeria Police under my watch to closely collaborate with the law enforcement family and the intelligence community to defend our democracy, keep the internal security order stable and optimally deploy our common unique assets towards guaranteeing the successful conduct of the Presidential Inauguration Ceremony.

    “Thirdly, we note that the inauguration ceremonies at all the national and state levels of government are a critical constitutional requirement for the sustenance of our political order as a nation and the Nigeria Police is duty and legally bound to defend our democratic heritage and closely police the constitutional processes. 

    “Consequently, I assure the citizens that our loyalty to our democratic and political order remains firm and unwavering. We will defend our democracy at all costs.”

    Alkali said the police have the mandate to secure governance and ensure the successful inauguration of elected public officers at all levels.

    Stressing that the police will undertake the tasks optimally and manifestly, he said: “Anybody that stands in the way will be identified, promptly isolated, and brought to deserved justice in the overriding interest of our national security and stable political order.”

    Alkali urged Nigerians to be mindful of the antics of political elements who may want to manipulate their political passion to advance parochial, undemocratic, and unconstitutional objectives.

    He added: “They should resist such, go about their lawful businesses and prepare to be part of the advancement of our democratic journey as patriotic citizens by freely participating in the inauguration ceremonies, assured that the Nigeria Police have acquired adequate assets to guarantee their protection. 

    “They are also encouraged to promptly report any attempts by the misguided political elements to infiltrate their ranks and engender political tension in the country for appropriate law enforcement response”.

    The IGP also urged the international community not to be swayed by the ill-informed actions of unpatriotic political actors who may be creating false red flags through social media.

    He said Nigeria’s democracy was on course and that the country’s security order remains stable: “and the presidential inauguration will be held as scheduled under a very peaceful atmosphere”.

    IGP appealed to the media practitioners to also be wary of the intentions of these political gladiators and resist the urge to deploy their credible outlets to advance their destabilisation plots.

    He said: “Nigeria remains our national heritage and working together, we should continue to advance and place her interests over and above parochial personal or group interests.”

    Inauguration constitutional, says Agbakoba

    Also yesterday, a former Nigerian Bar Association (NBA) president, Dr Olisa Agbakoba (SAN), said it would be unconstitutional for the inauguration not to hold on May 29.

    He said in a statement: “It is important to state that the inauguration of Mr Bola Tinubu on 29 May 2023 is bound to happen under our constitutional process.

    “While the election tribunal deals with the petitions, there is no constitutional process to delay the inauguration on 29 May. We need to obey the rule of constitutionalism.”  

  • N13trillion spent on subsidy in 16 years, says Fed Govt

    N13trillion spent on subsidy in 16 years, says Fed Govt

    • Tinubu to get guide from Transition Council

    Nigeria spent over N13 trillion on petrol subsidies in 16 years, the Federal Government said yesterday.

    Secretary to the Government of the Federation, Boss Mustapha, said the money was spent between 2005 and 2021.

    Mustapha spoke in Abuja at the launch of the Nigerian Extractive Industries Transparency Initiative (NEITI) 2022 – 2026 Strategic Plan.

    He said the Presidential Transition Council (PTC) would release the guide that emanated from the discussions on the Premium Motor Spirit (PMS) petrol subsidy to the incoming administration of President-elect Bola Tinubu.

    “From that Policy Advisory, over N13 trillion (N74billion) is documented to have been expended on the payment of subsidy between 2005-2021,” he said.

    He assured Nigerians that the Federal Government had been keenly following subsidy conversations having borne the burden of fuel subsidy over the years.

    “While we remain open to the ongoing debate, a comprehensive position to guide the incoming administration on when and how to make this decision is being developed by the Presidential Transition Council which I currently head,” Mustapha added.

    According to him, the N13 trillion figure in relative terms is equivalent to the country’s entire budget for health, education, agriculture, and defence in the last five years.

    It was also, he added, almost the capital expenditure for 10 years between 2011 and 2020 if the government computed in financial terms other economic and opportunity costs to the nation.

    The opportunity cost of petrol subsidy, he explained, included the slashing of allocations for the health, education, and technology infrastructure sectors and the deterioration of the downstream sector with the declining performance of Nigeria’s refineries.

    Others were a disincentivized private sector investment in the down and mid-stream petroleum sector; low employment generation since the refining process is done outside the country’s shores and inefficient supply arrangements which often lead to scarcity and its attendant queues.

    The SGF said the government had also noted other debates around subsidy removal, including the need to fix national refineries and the creation of visible safety net programmes to reduce the impact on the poor and vulnerable, especially workers.

    He referenced the “strong argument” on adequate mechanisms to be put in place to ensure that the revenues that will accrue from subsidy removal are prudently managed and channelled to the development of key infrastructure and other areas of national development

    There is “no doubt that the incoming administration will consider our position on the issue and make an informed decision in the overriding public interest,” Mustapha added.

    Meanwhile, NEITI Executive Secretary, Orji Ogbonnaya Orji revealed that the Federal Government earned $ 394 billion from oil and gas in 10 years.

    He regretted that the solid minerals sector could only generate N624.1 billion in 13 years.

    Orji said: “From the NEITI reports, a total of N624.1billion was recorded as revenue that has accrued to the government from the sector over a 13-year period which, in today’s exchange rate, amounts to about $1.4billion compared to the enormous $394b earned in the oil and gas sector in just 10 years.”

    Expressing concern over the low performance of the sector, Orji said it shows negligence to the enormous potential in the solid minerals sector.

    He said: “Then the second area that we will also talk about is that we are very displeased that the solid minerals sector currently contributes a little over 1.8 per cent to Nigeria’s GDP.

    “This is an enormous sector that can grow the economy more than oil. Our projection is that if the solid mineral sector is thrown open for investment, it has the potential to contribute over 60 per cent to the nation’s GDP. At 60 per cent to Nigeria’s GDP would mean outperforming oil.”

    He, however, revealed that NEITI has done an extensive scoping study and identified six strategic minerals for focus, adding that NEITI’s next major focus would be on the development of these strategic minerals.

    The Executive Secretary said so far, NEITI has conducted and published 11 cycles of audits in the solid minerals sector, spanning the years 2007 – 2020.

  • ‘Financial literacy to boost growth’

    ‘Financial literacy to boost growth’

    E-commerce -based direct selling company, QNET, has said financial literacy plays an important role economic stability and growth, especially among youths in developing economies such as Nigeria.

    Regional General Manager at QNET Sub-Saharan Africa, Mr Biram Fall, the firm is, therefore, committed to working to increase financial inclusion in youth communities through its signature educational programme called FinGreen.

    Fall said FinGreen was designed to boost financial inclusion in underserved communities by empowering individuals with the skills required to be financially confident, aware, and savvy through its three pillars: assessing target communities, training them, and transforming participants into financial literacy advocates. After completing the programme, these individuals become financial literacy ambassadors who can champion and share their knowledge with their families, friends, and communities.

    “We are honoured to support Anu Ayoola and the University of Abuja’s Financial Literacy Workshop. With the constantly shifting financial landscape and the digitisation of financial services, young people need to be equipped with the necessary knowledge and skills to make informed decisions about their money.

    Not just that, we want to continue helping young people, like Anu Ayoola, develop critical thinking and problem-solving skills and foster a sense of responsibility and leadership through FinGreen,” Fall said.

    One of the programme’s first ambassadors, Anuoluwapo Ayoola, shared her newly gained financial skills and knowledge with 70 university students at a workshop she organised in Abuja

    Ayoola is one of the many FinGreen ambassadors passionate about educating other young people about the importance of financial literacy as an essential life skill. “I am thrilled to have organised a financial literacy workshop at the University of Abuja, with the generous support of QNET Financial literacy is not just about managing money; it’s about creating a better future for ourselves and future generations. As an ambassador of FinGreen, I’m excited for more opportunities to educate my peers on why financial education and literacy are so important!”

    Ayoola based her financial literacy workshop on campus at the University of Abuja on the insights and understanding she gained as part of the pilot cohort to complete the first phase of FinGreen trainings, which kicked off in Nigeria in June of 2022. She designed the first module of her workshop to challenge the assumptions on financial literacy, educating the 70 participants on how they can adjust their mindset to utilise financial knowledge for their benefit. The second module drew on Ayoola’s experience as a student, where she shared practical strategies and tips on how participants can manage their finances as students and as working adults. This will be crucial to help participants manage their financial sustainability and investment, seeing as many Nigerian students bear significant debt due to the increasing cost of tertiary education.

  • Skin beauty firm, Wasila Coded, seal deal

    Skin beauty firm, Wasila Coded, seal deal

    Actress and Filmmaker Adebimpe Akintunde, has been signed on as Brand Ambassador for SherrylGold Skin Beauty Nigeria Limited, a skincare and beauty brand.

    The collaboration between SherrylGold Skin Beauty Nigeria Limited and Adebimpe marked a significant milestone for both entities, combining the brand’s expertise in skincare products with the talent and influence of Wasila Coded.

    In a statement, SherrylGold Skin Beauty Nigeria Limited Chief Executive Officer, Hajia Sherifat Olaide Adeoye Dawodu, said with Adebimpe’s contributions to the film industry and a large fan base, she was an ideal choice as a brand ambassador for SherrylGold.

    Dawodu said Adebimpe, known for her talent and performances, has established herself as one of the most influential actresses in Nigeria, and that her passion for storytelling and her dedication to her craft have garnered her a dedicated following.

    “We are thrilled to welcome Adebimpe, aka Wasila Coded, as our brand ambassador,” Dawodu said, adding: “Her talent, influence, and passion for promoting self-expression align perfectly with our brand values.

    “Through this partnership, we aim to empower individuals to embrace their unique beauty and inspire them to achieve healthy, glowing skin.”

    The CEO stated that as part of the brand ambassadorship, Adebimpe will collaborate with SherrylGold Skin Beauty Nigeria Limited on various marketing campaigns, product endorsements, and social media activations. She will play a pivotal role in showcasing the brand’s skincare range, sharing skincare tips, and engaging with the SherrylGold community.

    She said on its part, SherrylGold has earned a stellar reputation for its wide range of high-quality skincare products tailored to the unique needs of individuals in Nigeria. The brand’s commitment to using natural ingredients and cutting-edge formulations, Dawodu said, has made it a trusted name in the beauty industry.

    According to her, through this partnership with Wasila Coded, SherrylGold Skin Beauty Nigeria Limited aims to further its mission of helping individuals embrace their natural beauty and achieve healthy,

    radiant skin.

    Reacting to the deal, Wasila Coded said: “I am excited to partner with SherrylGold Skin Beauty Nigeria Limited as their brand ambassador.

    Their commitment to enhancing natural beauty and promoting healthy skincare aligns with my personal values. I am eager to represent a brand that celebrates diversity, promotes self-care, and empowers

    individuals to embrace their unique beauty. Together, we will inspire and uplift beauty enthusiasts across Nigeria.”

    The statement noted that the collaboration between SherrylGold Skin Beauty Nigeria Limited and Wasila Coded is set to make a significant impact in the skincare and entertainment industries in Nigeria, as

    both entities are dedicated to promoting confidence, celebrating individuality, and redefining beauty standards, making this partnership a perfect synergy.

  • MarkHack 2.0 offers $10,000 prize

    MarkHack 2.0 offers $10,000 prize

    Eko Innovation Centre has announced the return of MarkHack, at a launch at the Eko Innovation Centre, Ikoyi, Lagos, over the weekend.

    Winners will share $10,00o, according to the founder, Eko Innovation Centre and convener, MarkHack 2.0, Victor Afolabi, emphasised the importance of innovation in the industry.

    He stated: “The rise of digital media, social platforms, and technology usage has made the creative industries one of the most dynamic sectors globally.

    “MarkHack 2.0 provides a platform for collaboration, creativity, and critical thinking to disrupt the creative market and to provide a platform for them to showcase their ideas to Potential Investors.”

    The call for participation garnered an overwhelming response, with 1,365 participants from 92 locations across Europe, Asia, and Africa submitting their entries. From the registered participants, 230 teams were formed to brainstorm innovative ideas, concepts, and prototypes in three focus areas: Immersive Experience (XR) -57 teams, Content Creation- 119 Teams, and Robo Marketing- 54 Teams.

    The MarkHack 2.0 pitch event will be judged by 22 industry experts, who will select the top ten teams to advance to the finals.

    The final winners, chosen by a panel of seven jurors, will share a prize pool of $10,000 and gain the opportunity to join the Eko Innovation Centre accelerator programme with up to $50,000 equity investment.

    The launch event featured a keynote address by Hannah Oyebanjo, Managing Director of Redwood Consulting, titled “Marketing and Media in the Creative Economy: Trends and Innovative Solutions for a Future Ready Industry.”

    Oyebanjo highlighted the digital evolution of marketing and the potential of technologies such as AI, AR, VR, and gamification in creating new opportunities for engaging consumers.

    “The age-old dichotomy between traditional and new marketing are telltale signs of the fluid nature of Marketing. Marketing evolved from the 5ps to 8Ps (with Service based offerings). But the future is a revolution when even what we call ‘New Marketing’ today, will become ‘Old Skool’.”

    She added that from the 5Ps of traditional marketing to the Fusion, Hybrids, Ad-ons, Content, Experiential of new Marketing, the industry is headed for a more disruptive world of Web 3.0, AI, AR, VR, Gamification, etc.

    The MarkHack 2.0 launch event had in attendance distinguished members of the marketing and media industry, leading industry professionals, innovators, entrepreneurs, tech enthusiasts and thought leaders on marketing and tech.

    The Special Adviser to the Governor of Lagos State on Innovation and Technology, Tubosun Alake graced the launch event along with Mrs Iquo Uko, Managing Director, Entod Marketing/ IQ Food Platter; Segun Ogunleye, General Manager Marketing, Seven Up Bottling Company; Temitope Ekundayo, Chief Executive Officer, Printivo Limited and Tola Bamigbaiye-Elatuyi, Marketing Director, Pladis Global and 

    Others include Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group and Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria who both thrilled attendees in an enlightening fireside chat at the official launch of MarkHack 2.0, Bolaji Junaid, Founder/ CEO, Whyfinite, among others.