Category: Arts & Life

  • Echoes of the drum resonates in Lagos

    Echoes of the drum resonates in Lagos

    The drama is titled Uda Nkwa: Echoes of the drum, a play on the late Eze Kalu Orji of Arochukwu in Abia State who ruled for 73 years. Now it is being staged to show the qualities of a traditional ruler who lived for his people. Written by Dr. Ikechukwu Erojikwe, the play mounts the stage at Terra Kulture, Lagos, on February 2nd. Edozie Udeze who watched the rehearsals and then spoke to the playwright writes on the cultural richness of the play.

    Uda Nkwa: Echoes of the drum, is surely the sort of sounds and stampeding melodies that one usually hears within the ambiance of a palace. This time around, the echoes are meant to stimulate and resonate with time, reverberating far afield into the distant past even as the echoes also remind the people about the events of the times. This is the whole essence of this epic stage play titled Uda Nkwa: Echoes of the drum. Uda is sound in Igbo language. Nkwa is the staccato sounds of the instruments, mainly the drums, the ekwe, the ogene, the oja and other local musical instruments traditionally associated with the Igbo.

    The play originated from Arochukwu. Arochukwu is a town in Abia State. It is however a town with long history of trade, tradition and religion. The man who ruled the town for 73 years is called Eze Kalu Orji. The play is looking at the legacies of this man who took off as the Eze Aro in 1921 and ruled for such a long time that his name suddenly became synonymous with Arochukwu. In doing this, Dr. Ikechukwu Erojikwe of the department of Theatre Arts, University of Nigeria, Nsukka, (UNN) tried to situate the man’s many strides and achievements within the context of this play. He ruled for such a long time that his wisdom also kept Aro as one. He attracted modernity and civilization to his people.

    He also relied a bit on the traditions of the people based on native wisdom and intelligence to resolve a number of disputes in his domain. Today most good things that make Arochukwu an enviable town are attributed to his long and purposeful reign. So the play is saying that in Aro, Nkwa is not just that sound you hear always, it is a way of life and people live daily within that tradition by playing and loving and dancing to the heavy, percussive sounds produced from local instruments.

    In writing the play, Erojikwe relied heavily on those traditional elements that celebrate and enhance the beauty of a people. Eze Orji himself was a lover of tradition who danced to ikolo and the drums and ekwe as often as tradition demanded of him. Erojikwe said, “He ruled Aro for 73 years. After the British war during which the long juju oracle was destroyed in the early 1900s, he mounted the throne of his ancestors. He started out in 1921 till 1987. His legacies still live on. His grandson Eze Eberechukwu Orji thought it wise to do a play on his grandfather, hence this stage play that is produced in his honour. It is full of all the elements of history characterized by a strong and intelligent leader of his people”. For Erojikwe, people like Eze Orji are meant to be kept alive in the memories of people. For he lived to serve to the best of his ability. After Britain ransacked and pillaged Aro, he stepped in boldly to rebuild the people emotionally, psychologically and otherwise. Aro people are known to be resilient and indefatigable, resourceful and courageous in all situations. So Eze Orji took off on that note, trying to let his people forget the trauma done to them and their traditions by the colonial overlords.

    Read Also: Kayode Adewale puts Nigeria on global map teaching Mathematics in local language

    The playwright continued, “He stood tall throughout. His achievements are yet to be equaled. Now we are using songs and dances and drums as a metaphor to tell his story. That is why it is the echoes of the drum. The sounds of the drums wake you up. It makes you agile. The ikolo that is the giant drum is used mostly in the domain of big men. It is the drum meant for kings and princes and all these signify the importance of Eze Orji, a man of class and wisdom.

    “We therefore embellished the story with all these. This is so because Aro people are very rich in tradition and otherwise. They do not play with their culture. Cultural displays and masquerading are some of the things that make them to always stand out.  The play opens with dances, masquerades and so on. The infusion of all these is strategic. It is to mark the very elemental and first point of contact with the people. The play also celebrates planting season. The harvest period in the lives of the people is equally highlighted. Yam and other crops make the Igbo stand out. And in Aro, farming seasons are very important moments in the socio-cultural and religious life pattern of the people”.

    For a very long time, the Ibini Ukpabi, the long juju oracle of the Aros held sway in Igbo land. It was an instrument of justice and punishment and served the religious purposes of the people. Aro was a place where Igbo people went to seek for justice over disputes, over stolen items and other wrongs done by one to the other. So this powerful but innocuous means of justice made Arochukwu strong and bold throughout Igbo-land and parts of Cross River and Akwa Ibom States. Now, the play has chronicled in part a history that is rich in all fronts. The Eze Orji tenure serves as an embodiment to revisit some of those moments in time when a leader was expected to douse the ugly history of the past, so to say, in order to embrace changes and carry the people along.

    A peep into the rehearsals of the play at the National Theatre, Lagos, showed that the dancers dwelt more on Aro, Abiriba and Ohawfia dances. The dances are provocative and do not depart from the seriousness of the Aro when faced with the ordeals of life. The movements were electrifying, properly choreographed to show determination. All these are tied to the purposeful reign of Eze Orji, a man that ruled with modern ideas but also reminded his people about Ibini Ukpabi, the supreme one who will judge all and sundry. No one can escape his judgment. The rich assemblage of local musical instruments showed how embellished the play will be when mounted on stage. The artistes themselves were eager to hit the stage. The sound of the ikolo alone when it was beaten tore deep into the air. It could be heard miles away from the National Theatre.

    The playwright said once again, “Yes, it is a historic play on an individual. We didn’t look at the politics of the long juju or ibini ukpabi. What we did is for us to look at it from the perspective of the people. How do they see the ibini ukpabi? What relationship do they have with it? Or is it still in existence up till date? These are some of the values of the long juju we added to the play. The man in question also came from the same tradition”. However, what made him so unique was that he said, “No one can rule Aro; you only follow Aro. That in itself means that no one can force himself on Aro, you can only guide them to attain truth and fulfillment.

    What made him different was that he was a king like no other. His wisdom was unparalleled. He relied more on the provisions of the traditions of the Aro, “And beyond that he was also a great healer of people. He was known all over the place for his ability to heal stroke patients. So even as a king, he was also a grassroots person, touching people, healing them and identifying with them and their problems. He was simply a great man of honour and prestige. He was also a herbalist. He understood the workings and the potency of every herb and he used them judiciously to cure and heal and rescue his people. Such a marvelous man needs to be celebrated”, the playwright said.

    Most of the songs are chanted within the palace. They dwell on his exploits. They dwell also on his wisdom. The songs say in part, “Let us go to the farm, folks. It is time to plant. It is time to harvest. Time to be serious”. Some of the dancers have baskets with them, while other have hoes in their hands. Both men and women are involved in the rigorous dance. Although Erojikwe says it is not a dance drama per se, the heavy infusions of dances seem to make the play fall fully within the ambit of epic historic play. Eze Orji was known to have had a good relationship with White Missionaries. Mary Slessor was the Scottish Missionary that saved lots of twins meant to be slaughtered in Igbo land and other places around in those days. She worked around those areas of Nigeria and Eze Orji came in contact with her before she died in 1913.

    Eze Orji also encouraged White people to build and settle in the land. He gave them land and this helped to develop Arochukwu. The play was staged in Arochukwu in December 2024. The crowd that turned out to watch it was mammoth. This time around, it will be staged at Terra Kulture, Victoria Island, Lagos, on February 2nd. It will be time for more lovers of theatre to go see what epic stage play is made of. The play lasts for one and half hours on stage and it has over thirty casts and crew. So the story is about leadership, what our leaders must do to be close to their people. Eze Orji was fond of leaving his palace to visit his subjects at home. People brought cases and disputes from far places for him to settle. He was a peace maker and ensured that people in the Eastern region lived in peace while he was on the throne. In the end, he received two awards from the British and even from the Nigerian government after independence.

    Also Chukwuemeka Uba of the UNN, who co-directed the play with him affirmed the story and decided that Mazi Kalu Orji was indeed an uncommon and enigmatic traditional ruler, someone that should be emulated, celebrated and honoured.

  • ‘I would have been dead’

    ‘I would have been dead’

    Last December, the annual music concert, Alex Osho 6.l, that combines exhilarating comedy performances, dynamic dance, and captivating drama celebrated a decade of entertainment. Venue was Freedom Park, Lagos. Initiator of the concert, Mr Alex Osho, a King’s College and University of Lagos trained creative entrepreneur and curator National Museum Lagos, spoke with Assistant Editor (Arts) OZOLUA UHAKHEME, on his journey with Alex Osho 6.l in the last 10 years.

    How did it all start?

    “In 2014, I saw the need to create a platform not just for myself but for other artistes who are striving hard to have their voices heard in the industry. So I kicked off something called Magic Moment with Alex Osho  which happened every last Thursday of the month and we  continued for like a year. It was well attended, few people but quality people, people in the arts, art enthusiasts and we had a couple of press men also.  It was at Adeola Odeku Street in Victoria Island, Lagos. It wasn’t a big space and then in the course of the  journey, Mr. Theo Lawson of Freedom Park saw us and walked up to me and said this is a good one you’re doing, I think you need a bigger space and so he brought me to Freedom Park, Broad Street Lagos, a partnership kind of thing.

    So since 2014, we have been pushing the show and it has grown to what it is now that we are recording 2000, 8000 people in attendance.

    It has witnessed a lot of big names, such as Yemi Alade, Yinka Davis, Ayoola among others. I’m glad that the power of consistency and being persistent has kept us going up until now. We celebrated 10 years on December 8 and it can only be God, because there were many times when I felt like giving up because how can you be doing a show for 10 years and you haven’t gotten a brand that says let me put my funds, our funds into this but they hear about it and people keep telling me, you know Alex, don’t just give up and they supported the show by buying our tables so that we can at least fund the show and give it the quality we see today. So I mean all thanks to God and the relationship we have built over the years that has kept this show going.

    What stands the show out of the lots in the entertainment circuit?

    The unique thing about this show is that it is not targeted at one genre of entertainment. I am an embodiment of theatre, music and comedy. Now, that’s exactly what you see on stage, we have comedians coming to perform, we have live band, live musicians, live band musicians coming to perform and of course a bit of stage play.

    I don’t do anything too long because of people’s  attention span but the few minutes we come on stage, we pass across a good message and so you have variety of what to see. Of course there’s dance also and it’s a total package, a total theatre package is what we present on stage.

    Again, one of the things I would say is unique to us because I keep saying us because I’m not the only one. My wife, my friends, my colleagues and everybody who believes in me. I mean they work tirelessly to ensure that this project doesn’t die.

    Left to me, I’ll have given up a long time if I didn’t have people  saying we can do it. So the unique thing about the 10th anniversary is that since we started, we’ve not gotten the kind of support we got last year. It’s been phenomenal. I can’t even express how grateful I am to God because everyone is just calling Alex, please send your details, I’m getting a table, I’m coming with this. I mean quality people in attendance and that’s what every man desires, to have quality people come see your craft and  appreciate your craft.

    It’s not just Ero, like Yoruba would say, it’s Eyan, quality  people. So I’m glad we’re having quality people.

     What is the underlying message of your show?

    Two things. Promote Nigeria, that’s number one for me. Anyone that knows me knows that, they don’t even understand why I believe so much in Nigeria.

     I  have friends who don’t speak to me again because they felt like if I had stayed back in the U.S, my energy will make them make more money. But unfortunately, I feel like if everybody leaves Nigeria, what becomes of this great nation? We might be going through challenges of leadership, but I tell you for a fact that the countries we are running to, also face the same problem. So if they all run to another country, maybe everybody in the U.S.is running to UK, what will happen to the United States? So, I feel not everybody will go.

    Some will stay back to fix this country. Even if it doesn’t happen in our lifetime, it will be recorded that at least we tried and God has a way of blessing everyone who tries. You won’t stay hungry. That’s justice, that’s number one.

    Then number two. I suffered a lot growing in the industry. Like I’m not one of those who will say I come from a poor background, I’m not one of those. I mean I went to King’s College, Lagos and University of Lagos, I went to the University of Ghana. So, I have a strong background. But because I felt the need for me to see life beyond those provisions,  I left the house.

    And more so, my family didn’t want, my mom precisely, didn’t want me to do entertainment. So she was the one that took me away from Nigeria because she saw me mingling with entertainers. And she saw that entertainers were not thriving at that time. But for me, I knew from day one my calling. So, I now began to do menial jobs.

    You won’t even believe these things. I went as low as going to clean gutters in Apapa for N1,500 per day because I didn’t want to ask anybody for money and I wanted to do music.

    It was so crazy that my mom was not  looking at me like. She was even wondering if her child was a bastard or what?  But invariably, she saw the light that okay, this must be his calling truly. And the time she now turned around to support me, she saw the movement in my career. It just moved.

    How have you been managing official duties with demands of your show?

    I’m a very restless person. I’m a very restless person. When I got my job as a curator at the National Museum, Lagos I was already into entertainment. I started entertainment in 2001. I got my official job in 2012, 12 years after. I’d already gotten a name in the industry. Asking me to kill all of that because I got that job is not going to work. I think one of the things that my superiors saw in the office is that there’s no way they can kill this guy’s dream because he’s been there. So they let me be, but they give me assignments and expect me to fulfill the obligations. And I try to the best of my knowledge to make sure that I get the jobs done at the time they want. So I’m free to still run my entertainment. The issue is don’t take a person out of the space that gives him joy and fulfillment. No, it’s not about money now. So it’s for me now. If you take entertainment away from me, you’re killing me. You’re killing me. Ah, no, no, no you’re killing me.

    I have people in the family, who didn’t even believe in this. But at some point, he saw it and he said this boy is good at what he does. He now pushes it out. And I think to a larger extent, I have been scandal-free. All thanks to God, I try to keep it clean.

    What is your projection for this programme?

    I want it to be strictly cultural. I’ve had meetings with a lot of people and I found out that I will get a lot of support from the outside world than Nigeria if I move towards culture.

    They all want to go into anything that is cross-culture.  And if I’m finding it difficult to get brands to support me in Nigeria, why don’t I go another round? Which is also good, still promoting Nigeria. A lot of my friends have said to me, Alex, what you are dishing out is quality content. So don’t limit it to Nigeria. So that’s my plan for the next edition. We are in talks right now to see how the next edition will be strictly cultural, doing comedy and doing it in your language.

    And then the dress code for the show now will change completely. We are not doing English anymore. It will be come in an attire that represents your tribe and all that.

     If you are given an option, what would you do right?

    Sincerely, I don’t always want say I regret one thing or the other because everything seems to me like it had to be like that for me to grow. So for you to wear trousers, you need to put your leg in one before the other. If you try both, you fall. So I think in this situation, I found myself at that point where everything that’s happened to me in life in terms of success took time. I’ve checked the trajectory of my life. Everything that happened to me in life had been one step after the other.  I struggled.

    Read Also: Police officer found dead in Abuja hotel

    God makes me go through that struggle for a reason so that I can learn and appreciate what he has given me so far. And I think that’s just it. I have nothing to regret.

    Maybe the only thing I would want to change is my approach to life generally. Because then I trusted people a lot to support me, to help me out, and all that. But a lot of them failed.

    Then secondly, I was thinking of what would people say.

    Yes, I was thinking of what would people say. I want to do something. I would like would that be accepted? Is this thing good enough? Can it, if it comes out, it won’t be a disgrace to my family? But really in life, do what you have to do. If you fail, you fail. And later on I learned that. So right now, if I fail a hundred times, I’m coming up a hundred times.

    I don’t let failure hold me back. In fact, I love failure because you are failing forward. That’s just it.  So you won’t make the same mistake again. Learn from the fool why he is a fool. Learn from the wise so that you become wise. So both parties are very important.

    The foolish person will tell you what the mistake he made that made him a foolish person in life. The wise person will tell you this is what made me successful. So I learned from everybody.

    And because I was born outside wedlock, I grew up without a father figure. I had to become a man at maybe 10. I was taking decisions on my own and making a lot of mistakes.

    I thank God for where I am today because sincerely if you ask me, I never thought I would get to where I am today.

    In fact, there was a time I said to God, if you have no use for my life, why don’t you just take me? It was that bad. I couldn’t feed, I couldn’t do nothing. I ended up paying my way through University of Lagos. I ended up paying my way when I was doing my computer software and hardware engineering course in Ghana. It was a crazy one for me. But I think God allowed that happen for me to become the man I am today. That’s just the way I see it.

    Who are your role models or supporters who helped you grow?

    My case is funny.

    They say every young person needs a mentor. But sadly, because my career didn’t start in Nigeria, the big names in Nigeria didn’t know me. I just came back to Nigeria and they heard one guy is in town.  So it was like, who be that one?

    And I tried to get close to a lot of them. But I realized that everybody is just giving me cold shoulder. The only person that gave me a platform in 2005 was South Sultan, may he soul rest in peace.

    Sound Sultan was doing Happy Hours every month at Alliance France, then at Ikoyi. 

    And he said, you know what, headline for me every last day, was it Wednesday or Saturday. And that’s how I started.

    Sound Sultan was there for me for so long. I will never forget him. Another person that took over the baton when I also kicked off this show was Kofi.   When I call Kofi anytime, he’s there for me. He has never for once asked me to pay him for his services. Another great pillar is Sunny Nneji. He once performed at my show free of charge.

    But from  afar I admired Julius Agu as he inspired me to go into music and comedy  together, like music and emceeing rather together.

    Can you respond to the question of multitasking?

    Anyway, so to your question, one thing I love is multitasking.

    The energy for me is just there when I’m doing entertainment. Ask me to do any other thing. In 10 minutes, I’m tired.

    But when I get into that my space, I can be on stage from morning till night. So I think it comes to me naturally.  One other thing again is when it comes to entertainment, learning anything for me comes naturally.

    I love the sax. I think what made me love the sax is because at a very tender age, my uncles didn’t give me any childhood. They only took me to Fela Shrine.  I’ve been seeing Fela’s live performance since I was 12.  I’ve admired live music from that moment I saw Fela.  So I think that made me appreciate live music, music arrangement, and all of that.

  • Mrs. Kuti: A Memoir – A glimpse into Kuti legacy

    Mrs. Kuti: A Memoir – A glimpse into Kuti legacy

    The rich history of the Kuti dynasty was brought to life as family and friends, gathered last week at Ouida in Ikeja, Lagos, for the official launch of Mrs. Kuti: A Memoir.

    Written by Remilekun Anikulapo-Kuti before her passing, the book offers an intimate glimpse into her life and her profound, yet turbulent, relationship with her husband, the legendary Afrobeat pioneer, Fela Anikulapo-Kuti and provides rare insights into their extraordinary relationship. The culturally rich and emotionally charged event featured thought-provoking discussions, soul-stirring performances and heartfelt tributes.

    Highlights included excerpts from the memoir, read eloquently by actress Carol King, a touching family chat led by Yeni and Femi Kuti, moderated by Olaokun Soyinka, and moving tributes from the grandchildren of the Kuti family.

    At its core, Mrs. Kuti: A Memoir is a love story intricately woven with real-life struggles and triumphs. Through her words, Remilekun reveals untold stories of her life as a wife, mother, and partner to a man whose brilliance was matched only by his complexity. The book captures Fela not just as a musical and political icon, but as a husband, father, and human being—flawed but deeply loved.

    Born on July 12, 1941, in London, Remilekun’s journey began in Lagos before she moved back to England.

    She attended Princess Alice School and Home in Sutton Coldfield, where she confronted the challenges of growing up as a girl child. She met Fela in London in 1959, describing his arrival in her life as “like a comet.” Their marriage in 1961 marked the beginning of a life filled with passion, chaos, activism, and an enduring love.

    The memoir takes readers through Remilekun’s reflections on her life with Fela, from the joys of their union to the trials they endured, including cultural conflicts, societal judgments, and Fela’s controversial decisions—most notably, his choice to marry 27 women in one day.

    Despite these challenges, her unwavering love and acceptance of Fela shine through.

    “He had none of the other vices common in men, such as gambling or beating their wives, but he was a womaniser—something I accepted because I could not change it,” she candidly writes. Yeni Kuti, their eldest daughter, penned a heartfelt foreword for the book, describing it as a long-awaited treasure.

    She shared how the project was pieced together with the help of family members, including her cousin, Dr. Olaokun Soyinka, and his wife, Lola Shoneyin.

    Yeni recounted how her mother often encouraged her to read the memoir during her lifetime, a request she initially dismissed but later regretted deeply. “Mummy had a tough childhood but grew into a shy, beautiful young woman. She met Fela in London, fell in love, and dreamed of a quiet life with him. But life with Fela was anything but quiet,” Yeni reflected.

    Femi Kuti, the couple’s first son, added that the book sheds light on Fela’s relentless pursuit of justice and his revolutionary music.

    Read Also: Seun Kuti condemns child battery, says it’s not part of African culture

     “She didn’t dwell on her pains, even during the difficult periods when Fela was imprisoned,” he said.

    The 264-page memoir captivates readers with its vivid storytelling and insights into an extraordinary life.

    It explores Remilekun’s perspective on marriage, motherhood, and fame, as well as her enduring resilience in the face of public scrutiny.

    Notable chapters include She Is Too Naive, which addresses the societal judgment she faced, and another chapter detailing Fela’s activism, revealing the purpose behind his provocative songs like Monkey Banana, Yellow Fever, and Gentleman.

    The book launch was more than a literary event; it was a celebration of love, resilience, and an enduring legacy. As Remilekun poignantly wrote in her memoir, “I think of him and will, as long as I live—my love is the forever kind.”

    Although Remilekun Anikulapo-Kuti passed away on January 12, 2002, her words now live on in this compelling memoir.

    Mrs. Kuti: A Memoir stands as a testament to a woman’s strength, her unwavering love for an enigmatic man, and her commitment to preserving his legacy for generations to come.

  • Jameson’s Christmas tree inspires sustainable creativity

    Jameson’s Christmas tree inspires sustainable creativity

    Jameson’s 12 Days of Christmas in Ikeja City Mall, Lagos celebrated the holiday season in ways that spanned community, creativity and fun. From the minute the tree, made of almost 3,000 recycled Jameson bottles, was unveiled guests were transported into an immersive holiday fantasy that combined tradition with new and imaginative experiences. Each day featured a new theme and unique activities that exemplified the warmth and openness of Jameson’s spirit, beginning with a colourful opening ceremony and finishing with memorable moments shared by friends, relatives, and curious onlookers.

    Day after day, the tree remained the star attraction: a towering tribute to sustainability that also served as the perfect holiday backdrop for photos, hangouts, and spontaneous laughter.

    On one evening, dubbed Puzzles and Connects, players connected in friendly competition, racing against the clock to arrange Jameson-themed puzzle pieces into mini festive trees. The lively atmosphere of camaraderie continued into the night, with winners cheering and high fiving receiving their mystery gift boxes adding to the thrill. Shortly after, another attraction emerged: a Candle Making and Gift Corner, where guests were encouraged to express their artistic side through the art of Candle-making.  While DJ SKB played lively music in the background, the guests combined scents, measured wax, poured it into Jameson-branded molds and excitedly waited for the candles to cool.  A cozy gift area, an ode to the Christmas spirit of gift-giving, ensured that everyone went home with a token giving the day a glow of personal creativity and self-expression.

    The vivid “Owambe Day” a joyful tribute to Nigerian culture, held midway through the festivities, inviting guests to arrive in bold traditional attire. Thorpeedoh Band, which included a saxophonist, elevated the energy levels of the audience, while a DJ kept a steady flow of songs to keep the celebration current and exciting. The aroma of gourmet junk food filled the air, creating an authentic Owambe atmosphere that connected generations and unified strangers in dance. In between sips of signature Jameson cocktails, guests swapped stories and enjoyed the sense of community that only the festive season can provide.

    Read Also: Jameson unboxing: Another step towards sustainability

    A variety of other themes and activities kept the spirits up through the season. Every facet of the Jameson Christmas Tree Experience was designed to foster meaningful connections, from exciting game evenings and raucous open mic sessions to smaller, more private events where people could appreciate the tree’s glowing splendour. The flow of each evening was carefully balanced between relaxation and adrenaline, allowing guests to mingle, celebrate, and explore at their own pace.

    As the celebrations came to an end, it became evident that Jameson’s 12 Days of Christmas was more than just a series of activities; it was a collective expression of joy, inventiveness, and belonging. Every jigsaw piece, handmade candle, and cultural ensemble helped to create a tapestry of moments that genuinely captured the festive spirit. And at the centre of it all was the dazzling Jameson Christmas Tree, a beacon of joy, generosity, and sustainable creativity that reminded everyone why this season is so special year after year.

  • ‘Integrate substance use prevention into primary healthcare’

    ‘Integrate substance use prevention into primary healthcare’

    A medical doctor, Dr Honest Anaba, has called for the integration of substance use prevention and treatment services in primary healthcare system. Dr. Anaba who is a certified Addiction Medicine Physician, a fellow of the American Society of Addiction Medicine and Clinical Director of the Resurgence Recovery Centre, stated this in Lagos, at the recent opening of a two-day training programme on Screening, Brief Intervention and Referral to Treatment (SBIRT).

    He stated that integrating substance use prevention and treatment services into primary healthcare has been a key goal of the National Drug Control Master Plan.

    “Although the need for this integration has been emphasised, no significant action has been taken,” he added.

    “So my colleagues and I who are currently enrolled on the Public Health Master’s Program at Johns Hopkins decided to address this gap by collaborating with the Lagos State Primary Health Care (PHC) Board to develop a curriculum.

    “Hopefully this template could be replicated in PHCs in other states and potentially, sub-Saharan Africa being the very first,” he said.

    And we hope also that it could be scaled down to other primary care physicians in different local governments within Lagos State, So, that’s the next phase of the implementation.

    The SBIRT training programme held at the LCCI Conference and Exhibition Centre, Dr Nurudeen Olowopopo Way, Ikeja, Lagos, and ended on Wednesday, has participants drawn from various primary healthcare centres in Lagos. Representatives from the National Agency for Food and Drug Administration and Control (NAFDAC), National Drug Law Enforcement Agency (NDLEA), Lagos State Inter-ministerial Drug Abuse Control Committee, Nigeria Medical Association, Lagos State, International Society of Substance Use Professionals (ISSUP), Nigeria, and SMART Recovery Nigeria, were also in attendance.

    Dr Anaba, who is the project lead for the SBIRT training for Lagos Primary Care Physicians, said: “I think sometimes working in silos doesn’t also help the problem, rather it definitely extends the gaps in the landscape of substance use prevention and treatment.

    He stated that this collaboration aims to ensure proper integration and effective communication among all stakeholders involved in substance use prevention and treatment. It seeks to clearly define roles, establish communication pathways, and create a coordinated approach to addressing substance use challenges.

    “We felt it was meaningful to bring together key stakeholders involved in substance use treatment and prevention—at every level, from government and ministry officials to community leaders and healthcare providers. The goal is to create a unified effort where everyone plays their part,” Dr. Anaba said.

    He explained that the primary objective of the SBIRT initiative is to integrate substance use screening into primary healthcare (PHC), making it a routine part of care.

    “The idea is to identify individuals who use drugs or engage in risky substance use patterns early before the problem escalates into full-blown addiction. Too often, interventions only happen when someone is already struggling with a severe addiction. With SBIRT, we aim to screen for substance use during routine patient interactions in primary healthcare settings. This allows us to intervene early with brief interventions, potentially preventing these issues from becoming burdensome to families, communities, and the nation,” Dr. Anaba explained.

    He emphasised that SBIRT is particularly suited for primary healthcare because PHC facilities are embedded in communities.

    “Primary healthcare centres are the first point of contact for many patients in their communities, often addressing common illnesses like malaria and typhoid. These facilities provide an ideal opportunity to screen for substance use during routine visits and intervene where necessary, ensuring timely referrals to specialised care if needed,” he added.

    The Deputy Commander, Drug Demand Reduction, NDLEA Lagos Strategic Command, DCN Chinyerem O Eziaghighala, in her keynote address, titled “Integrating SBIRT into Primary Healthcare: A Key Strategy in Nigeria’s Response to Substance Use Disorders”, commended the organizer and Convener of the training, Dr.Honest Anaba, and his partners, noting that drug abuse and dependence is a global pandemic that requires all hands to be on deck to tackle and drastically reduce the menace to a minimal level, especially in Nigeria.

    “No one entity can handle the situation to get the desired result.

    NDLEA cannot do it alone, and neither can any single group. The data released in the 2018 drug use survey report was quite alarming and it is possible that the updated record may surpass the former, with what we can observe in the society around us and the world at large,” she said.

    “So, it is a great privilege and honour to be with you today to discuss a critical component of our national response to drug abuse: Screening, Brief Intervention, and Referral Treatment (SBIRT).

    This is one of the six standard treatment interventions recommended by the NDCMP under the Drug Demand Reduction Strategic Pillar, as part of the evidence-based approach developed to serve as a unified treatment strategy for the entire country.”

    According to DCN  Eziaghighala, who represented the State Commander, NDLEA Lagos Strategic Command,  CN Abubakar Liman Wali, at the event, the National Drug Control Master Plan (NDCMP) 2021-2025 is a comprehensive strategy developed by the Nigerian government to tackle the country’s drug-related challenges. The plan was launched in coordination with the European Union-funded and UNODC-implemented project “Response to Drugs and Related Organized Crime in Nigeria”.

    She added that the NDCMP 2021-2025 focuses on four strategic pillars: Supply Reduction; Drug Demand Reduction; Access to Controlled Medicines for Medical and Scientific Purposes; and Governance and Coordination.

    “The plan aims to contribute to improved health and security for all Nigerians, acknowledging that drug-related issues have far-reaching consequences for individuals, families, communities, and the nation at large.

    “As you may be aware, the  (NDCMP) 2021-2025 emphasizes the importance of evidence-based interventions like SBIRT in addressing drug use disorders.

    “As primary healthcare providers, you are at the forefront of our efforts to identify and support individuals struggling with substance use. SBIRT is a proven approach that enables healthcare professionals to: screen patients for substance use disorders; provide brief interventions to motivate positive change; and refer patients to specialised treatment when needed.

    Read Also: Kaduna has surpassed 90% primary healthcare target – Dep Gov

    “This training is designed to equip you with the knowledge and skills necessary to integrate SBIRT into your daily practice.

    “Dr. Anaba and team are highly appreciated for this initiative.” 

    One of the participants, Dr Osiyemi Oluwayomi, who is a senior medical officer in Ete-Osa, commended the organisers, noting that, “if we look at our study that NAFDAC released, I think 2018-2019, about 14.3 million Nigerians are currently into drug abuse. And where are these people that are abusing these drugs? Are you going to see them? Are they going to come out to tell you that they are abusing these drugs? They are not going to tell you that they are sick. It is only when it has gotten so bad, that is when they now come into the hospital. At that point, it’s already very late.

    “So this is the reason why they need to come in now so we can start, not when they’ve abused these medications and don’t know that these drugs can harm them in the future. 

    “This is why this training needs to come in at this time and with the knowledge I’ve been able to get so far, I’m sure my community will definitely benefit from this.”

  • A poet’s reminisces with Coronavirus

    A poet’s reminisces with Coronavirus

    Title: Love–Songs in a Pandemic
    Author: Denja Abdullahi
    Year of publication: 2024
    Reviewer: Edozie Udeze

    No one has been able to cage a writer. Each time an inspiration hits a writer, he behaves like someone possessed by unknown spirits. Until those ideas are written down exhaustively, his soul, his person, all that make him a human being remain restless. Denja Abdullahi is such a restless soul, a poet, playwright and culture technocrat whose active soul is usually and continually on the prowl infused with all manner of inspiration and mischief through his pen.

    But the climax seems to have manifested more brazenly in this chapbook that came out of his brain on Coronavirus Pandemic and all the love affairs that took place whether secretly or otherwise during the lockdown. You see, if you cage a writer you are in trouble because he will write about it. If you dare give him conditions or lockdown or order him to be in seclusion, you have automatically given him the wildest and freest freedom to tear the society to pieces with his writings. Denja Abdullahi, while others, multitude of people all over the world, were bemoaning the life of seclusion and lockdown and isolation during the Covid-19 saga, was busy collecting ideas on how to write about the secret love details of Covid-19 and its aftereffects on families. The result is this amazing collection entitled Love-Songs in a Pandemic. It is a chronicler of deep hue; it is factual and expository.

    The poems truly align with the inner sentiments of a society locked in by circumstances, as some rediscovered themselves, their lost family values, while some others used the moment to hop from one romantic escapades to another. Denja, a former president of the Association of Nigerian Authors (ANA), multiple award winning author and technocrat is very painstaking in his rendition. He pours out his mind in these moving lines. He shows his own personal mischief about romantic feelings, exploits, his inner concerns for the love of families to always blossom no matter the circumstances.

    Read Also: Nze-Jumbo rates Keshi Nigeria’s greatest footballer ever

    “Before I begin my song/I borrow the uncouth mouth of the itinerant madman/whose words should not be taken too seriously/I borrow the tongues of our mothers in the market place/who laugh the prudes and the hypocrites to scorn/I borrow the license of the turgid one who flogs the recalcitrant wife to order…” There are many more borrowing which in all gave the poet the authorization to open up and tore apart the theme with aplomb, feasting heavily on Covid-19.

    It is a long and meandering tale which he renders in parts in order to appeal to the public. And that is why the poet is rather pointedly audacious and provocative. He says, “Sex and things related to it have sent the world into a frenzy/ itinerant sellers of local sexual stimulants/have given way to sexual toys shops and imported tablets…/it is time to ramp up the sweetness in the beginning of this unending journey”. This is what lockdown bestowed on people forcing some men to behave or misbehave depending on the type of women in their custody. As a poet, Denja explains that it was time of /flashing rekindled tambourines and conga drums/oga glides around the house like a monk of the Harekrishna order/taking peevish looks and wondering what more fire can be kindled…”

    Meanwhile, madam gloats over the lockdown, with plenty headache on her head in order to hide her inner feelings making the man wonder if only women that are given to incessant headache in and out of season. A poet can be funny or mischievous just to get his lines across with deeper effects. As he reels out the lockdown tales he also gives women this amorous but apt nickname Baby La Fire. Baby Oku is what they are called in some local parlance. Denja says: “Baby La Fire, queen of the night and day/dispenser of ecstasies and fantasies/the tiny virus dreaded by both rich and poor/is not enough to quarantine men’s desires/for your thunder thighs, tremulous hip and bouncy boobs…/or we will invite the mobile court/to try you for violating this lockdown”.

    Not many people were aware that as Covid-19 raged on, prostitutes were on rampage in most corners of the cities, spreading their own inner thighs and tentacles for men who were on duty and some others. But as a poet, Denja sniffed around. He had his eyes and ears to the ground observing such uncouth situations and what they portended. These are formed the basis of this intriguing rendition where love is totally exposed and explored and even exploited. Even then many roads lead to that river between. It is the river that either kills, plunders or captures. But again in the midst of all these, Covid-19 era also threw up what the poet describes in the VII stanza as Covid preneurs. But who wants to dispute this? “Manufacturers and hawkers of face masks/real and quack chemists, makers of hand sanitizers/ 419ners hushpuppying and ambushing donor funds/palliatives announced grandly at press conferences/disappear after leaving warehouses/while the poor wait endlessly for the Godot that will never come…/the lock-down sugar daddies wiring small sums to their array of side chicks/ that is the traffic of the Coronavirus economy”.

    Come to think of it, the poet is a gossip. How come he knows about all these? Did he shadow people all over? Whatever, he has shown that no one can hide from his sharp investigative eyes or the pen that is ever poised to write. Through this book, the society will see the best sides of Covid-19 and all the intriguing razzmatazz that played out. Funny, and dubious government officials are exposed. Randy husbands and crunchy headache-infested wives played cat and dog games in different moods and styles. More women became pregnant, whether wanted or unwanted as more side chicks became either enraged or enlarged depending on whose side they were.

    An entertaining chapbook that needs to be read, Love-Songs in a Pandemic is comic; it is hilarious. It is also surprisingly serious as well as provocative. It conforms with the tales of a journeyman who meets a madman also on a long journey with series of acrobatic dances to smoothen the journey. Denja is a poetic journeyman through and through and this collection is a justification that cannot be taken for granted or easily ignored. Now, “Let us go virtual/ bad network, high cost of data or half-awake children/will not stop me for flattening this curve/or ramping up my hunger for your ample bosom and hip”. And the poet signs out with an impeccable aura that can even excite a eunuch. If you doubt, a read will also excite you and put you on.

  • A literary evening with Prof. Udenta

    A literary evening with Prof. Udenta

    Professor Udenta O. Udenta is a literary scholar, author and human rights activist. He is known to have one of the richest and best stocked private libraries in Nigeria. A visit to his house in Abuja reveals this as reported by Paul Liam

    Today, the 12 January 2025, a group of young literary critics had a robust discussion with the erudite scholar and renowned democracy and good governance activist Professor Udenta O. Udenta at his Guzape residence in Abuja. The conversation focused on strengthening critical culture, organising the voices of the emerging critics, and the formation of a collective of young critical thinkers who will engage and represent the collective vision of their generation’s literary outputs. He offered to serve as a motherboard to facilitate the realisation of the vision.

     He also shared with the young critics his inspiring journey as a scholar and public intellectual who, at an early age, fell in love with letters and scholarship. At 21 or 22, he said he had already registered his presence as an emerging literary scholar. He knew even at that young age that scholarship and literary theorisation was his stronghold. He said that there is no age that is too young to assert itself. He encouraged the critics to be bold in expressing their ideas and confronting the status quo or ideas of the older generation. He frowned at some young critics’ desire to be validated by the older generation, stating that the only validation they need is that of their own generation.

    Read Also: Lokpobiri directs NMDPRA to investigate petrol tanker explosion in Niger

    He also expressed a strong need to encourage young female critics and expressed disappointment at the fact that only male critics were present. He said it is imperative to support young women in literary criticism. Of course, the critics had a filled day discussing various literary ideas, theories, and trends in contemporary Nigerian literature. Umar Abubakar Sidi’s novel, The Incredible Dreams of Garba Dakaskus, received scathing critique from most of the critics for failing to impress with its language and falling short of the critics’ expectations of a novel. This critic opined that majority of readers of the novel have misread it and disagreed with the positions of the other critics and attempted to establish the strength of the novel and why it should not be read solely from a socialist literary perspectives. The others were vehement in upholding their positions about the novel. This critic informed them that he is doing an analysis of the novel to debunk the misreadings and subjective responses it has received.

    It was a heated engagement. The group discussed several other things, such as the dominance of grief motifs in contemporary poetry. A charge ascribed to Carl Terver. They also talked about Deborah, the young girl that was killed in Sokoto for alleged blasphemy by some Islamic fanatics and how her death inspired poets to write poems in her honour. Michael Isangedighi Imossan’s poem titled “Deborah” in her honour was also a subject of the conversation. Some of the critics expressed sadness over her murder as well as disappointment with how she failed to recognise peculiarities of her environment, thereby subjecting herself to untimely death. The death of Harira was also a subject of reflection by Carl and Imossan. Several other things were also discussed by the group, some this writer couldn’t remember.

    There was also a lot of eating and drinking. Prof. gave copies of his critical works and a collection of poems to the critics. It was truly a hearty conversation that enriched everyone present. Prof’s humility stood out as the critics kept noticing and remarking about it to themselves. The group agreed to meet again soon and to develop a strategy that will lead to the establishment of a solid literary movement for the new generation. The collective is, by the way, for only critics.

  • In America, art is expensive –Uduh

    In America, art is expensive –Uduh

    Francis Maduka Uduh is a master sculptor. He is one of the foundation members of the Universal Studios of Arts (USA), Iganmu, Lagos. Suddenly, Uduh left the shores of Nigeria for America. But late last year, he reappeared to gather some of his art works in his studio for an onward transition to the US. He is enthusiastic about his zeal to retouch the works to suit his modern and contemporary needs and purposes. Edozie Udeze caught up with him while at it in his studio in Iganmu, Lagos

    Francis Maduka Uduh is one of Nigeria’s most notable sculptors. He is also one of the oldest and foundation members of the popular Universal Studios of Arts (USA) located within the precincts of the National Theatre, Iganmu, Lagos. A few years ago, he travelled out of Nigeria. Now in the United States of America, where he still plies his trade, Uduh has remained conscious of the fact that Nigerian art must always be produced for world attention. Late last year, he returned to Nigeria where he attended a few exhibitions by his friends and colleagues in the visual art sector.

    It was good to see him once again after a few years in the diaspora. From the exhibition scenes, Uduh was seen in his studio at Iganmu, Lagos, where he equally kept himself busy, trying to gather some of his old and new works together. But what was the idea of reassembling some of his works in his studio? A meticulous Uduh said simply “I am taking them to the USA”. It is obvious Uduh’s works, as unique and as peculiar as they are, are urgently needed in the US. From the look of things as he continued to reassess the works, some of them needed to be retouched or refurbished to meet up with the demands of the market forces abroad.

    “Yes, I need to retouch some of them to be able to meet the market demands abroad. Thereafter, they will be exhibited alongside other works already in my studio in America”. Uduh is a very busy and committed sculptor and he believes there is no piece of work that should be discarded. There is beauty in every art piece. All you need do is reapply and rework the surface to bring it back to life. As some of his works littered the frontage of his studio, Uduh looked from one to another, touching each tenderly, reappraising their worth and noticing what to be done to prepare them for the journey to America.

    “I didn’t disappear from the art scene in Nigeria”, he quickly responded to a question to that effect. Then his forehead creased somewhat as he reflected on the exigencies of his journey so far as an artist. “As an artist, I am active here in Nigeria as well as in the United States of America. An artist can operate from both ends. My art is alive in the US. It is one thing I have since chosen as a career. Wherever I am, my art is alive. I keep the studios alive as well. I am not missing on both ends. All I can say however is that now I am an international artist. Yes, I am, because I also practice in the US. My studio is there and I work producing pieces of art works every now and then”.

    His works mostly are human figures and images. The images are of timeless values. At times, he applies plasters and or fibreglass to produce amazing works. Uduh also loves woodworks and he does some from time to time. However, his fibreglass works are usually classical showing a man who is at home with what he loves most. Some are cast and some are woods, blended and trimmed to fall in place with the demands of market forces. “Now I live in Maryland, USA and I also exhibit my works over there. So far I have done solo exhibitions. I have also done joint exhibitions. So the work goes on. There is no break in transmission. Art does not go on break, so also artists themselves”, he said happily.

    Read Also: Shettima reaffirms administration’s commitment to reviving Nigeria’s economy

    Here also in Nigeria since he left, some of his works have been represented in some certain group exhibitions. His works are well known because of the medium they represent. So even while in diaspora, his works speak for him at home. They remind patrons and buyers that Uduh is not far from them. He said, “My works will also be exhibited in the Universal Studios of Arts. It is a yearly exercise we do here and my works have to be there also. So even in my absence, my works speak for me all over the place. More than anything else, Uduh frequents his studios both in Nigeria and in the US.

    However, he does other jobs to make ends meet. “Due to high rate of bills I do other jobs when and where necessary to meet up. When it is time to be in the studio, I also do that. So it means I can now combine other jobs as the situation demands. For now therefore I will say I am 80% studio artist and 20% doing other jobs in order to meet up. I am an independent contractor so to say. Sometimes I work with other artists that have big projects. At other times I do other jobs like 8 hours a day or so. So it is, and you got to pay your bills”. Suddenly the smile on his face returned, making his forehead burrow a bit. As he shifted slightly on his chair, he perhaps remembered one or two scenes that could be compared to the local art scene in Nigeria.

    But how is the art scene in the USA?, he was asked so that a bit of comparison could help other artists who would want to now japa with ease or otherwise. “Well, I think Americans appreciate arts. They highly appreciate visual arts. But for me because I am new over there, I am yet to learn more about cultural changes. What I have known here, sourcing materials and all that is different from their own orientation. There are lots to be learnt about the way art works in their clime. And you got to do that to be able to fit in. So when I got there I started learning how to operate. For me it is not always good to be found in that kind of situation. But that is the way it is.  It is the way of life. Their own environment determines what you do, how you do it and the results you get. But generally, your life is tied to what you do. For me also, art is central to all – there maybe cultural differences, yet art is art.

    So Uduh began in earnest to learn the culture. Of course, each society has a culture that is good for them; that works for them. “USA is a country of laws and each law has to be complied with and obeyed to the full. You must obey the law. It is not like here where someone can escape from the law or refuse to obey it. So because it is a well regulated society, things work, people work within the confines of the law. So you cannot circumvent anything. And the visual art has to operate within the same laws regulating the society, within the culture of the country”. In USA you cannot just get into a car and begin to drive. “You got to attend proper driving lessons for a certain period of time before you are certified to handle the wheels.

    Uduh put it more succinctly. “You got to study the traffic rules of America. You got to attend an examination.  If you pass it, you will then be authorized to drive. It is not easy. All these are the things I did not know about while I was here. In the USA art is appreciated more based on what you do. Abstract art is known and better appreciated over there. In fact abstract art takes an upper hand. They have their own arts. They also have what you can conveniently describe as adventurous art. They love installations. Generally they also love something new, some kind of innovative art. Therefore I can say that America art is modern. That is one of the best ways to describe the way they value their art. Their art changes with time because art itself is dynamic”.

    As it is, arts over there is determined and controlled by the environment. And you got to follow it bit by bit to win attention and clientele. The art I know here is local”. It is what you know that influences your art particularly in terms of culture. But then for American artists themselves it is difficult also to live solely on studio practice. “It is not that easy. Anyway, if I was there from the time I graduated maybe by now I would have been a full time studio artist. But a lot goes into it in America. You have to be groomed for a long time before you are recognized. And once you are recognized the sky is your limit. Not matter the obstacles on the way as long as you are able to establish yourself as a studio artist you will overcome the world. Those ones do not have plan B”.

    “There are fests everywhere in summer. For you to participate, you have to first of all register your works and let the organizers know. When you sell your work you keep your money. It is only in Florida that you have warm weather almost all year round and it is where you have festivals of arts year in year out. People visit the place from all over Europe and parts of America. Artists, tourists, holiday makers come to rollick in Florida. From November onwards the place bubbles with life and activities. Then outdoor works and sales and social life generally become active .

  • Oldest Bridesmaids rises to No.1 on prime video in record time

    Oldest Bridesmaids rises to No.1 on prime video in record time

    The much-anticipated film Oldest Bridesmaid has soared to the top spot on Prime Video less than a week after its release. 

    This milestone cements the movie’s position as a fan favourite and a must-watch for audiences around the world.  

    Produced by Daniel Cole Chiori for Mathew Afolayan Productions in collaboration with Achievas Entertainment Limited, Oldest Bridesmaid has captivated viewers with its heartfelt story, engaging characters, and themes that resonate deeply with modern audiences.  

    The film, directed by Stanley Obi, takes viewers on a humorous and emotional journey as three accomplished sisters navigate love, career, and family commitments, all while grappling with their youngest sister’s wedding. 

    Starring a stellar cast, including Jimmy Odukoya, Munachi Abii, Efe Irele, Rosaline Meurer, and Uche Nwaefuna, Oldest Bridesmaids is a delightful blend of drama, romance, and comedy.  

    Read Also: Femi Adebayo celebrates mother’s birthday with heartfelt tribute

    Speaking on this milestone, producer Daniel Cole expressed his gratitude:  

    “It’s an honor to see Oldest Bridesmaid connect with audiences in such a profound way. 

    The love and support have been overwhelming, and we’re thrilled to have reached No. 1 on Prime Video. This is a testament to the hard work of the entire cast and crew.”

    The film’s success on Prime Video underscores the growing global appeal of Nigerian cinema and storytelling. 

    Oldest Bridesmaid is not just entertainment—it’s a reflection of the complexities and beauty of modern relationships, delivered with humor and heart.  

    Fans and new viewers are encouraged to join the celebration by streaming Oldest Bridesmaid exclusively on Prime Video. 

    The film promises a captivating experience that has earned its place as a must-watch for 2025.

  • An Exploration of the Creative Industry and Technology 

    An Exploration of the Creative Industry and Technology 

    By Olumide Falegan

    Introduction 

    The creative industry, a dynamic and multifaceted sector, encompasses a diverse array of activities ranging from visual and performing arts to film, design, and technology. This article delves into the defining characteristics of the creative industry, examines the interplay between commercial and expressive value, explores the role of intellectual property, and analyzes the impact of technology on various creative domains. 

    Defining the Creative Industry 

    Unlike traditional industries with clearly defined boundaries, the creative industry is characterized by its fluidity and constant evolution. It involves the generation and commercialization of creativity, ideas, knowledge, and information. However, to be considered a true component of the creative industry, an idea or product must possess two essential qualities: 

    Commercial Value: The ability to generate revenue or profit through sales or services. Expressive Value: The capacity to convey cultural significance, communicate meaning, and reflect societal values or identity. 

    Both commercial and expressive values are vital for a thriving creative industry. Commercial value ensures the sustainability and economic viability of creative endeavors, while expressive value provides a deeper sense of purpose and contributes to cultural enrichment. 

    Intellectual Property: Safeguarding Creative Works 

    Creative outputs, such as music, art, and film, are often subjective and driven by originality, making it challenging to define and protect their economic value. Intellectual property (IP) rights play a crucial role in safeguarding these works, granting creators exclusive control over their use, distribution, and monetization. 

    IP protection is essential for the creative industry because it: 

    • ●  Incentivizes innovation: By granting exclusive rights to creators, IP encourages continued investment in new ideas and creative expression. 

    • ●  Enables fair compensation: IP allows creators to earn a living from their work through licensing, royalties, and other revenue-generating mechanisms. 

    • ●  Protects creative integrity: IP rights help prevent unauthorized use and ensure that creators maintain control over how their work is used and disseminated. 

    • ●  Fosters investment: Strong IP protection attracts investment in creative industries, promoting growth and development. 

    In essence, intellectual property rights are the foundation of a sustainable and thriving creative industry, ensuring that creators are recognized and rewarded for their ingenuity and artistic contributions 

    The Creative Economy: A Broader Perspective 

    The creative economy extends beyond the traditional confines of the creative industry. While the creative industry encompasses sectors with creativity at their core (e.g., film, music, design), the creative economy encompasses the entire creative workforce, regardless of their industry. This includes individuals employed in sectors not typically considered “creative” who nonetheless engage in creative work and generate creative outputs. 

    According to the British Council’s A creative and cultural economy series, the creative economy, an introductory guide, referencing a 2008 report by the National Endowment for Science, Technology and the Arts (NESTA) titled Beyond the creative industries: Mapping the creative economy in the UK, concluded that more creative people work outside the creative industries than inside them. This phenomenon, termed “embedded creative employment,” underscores the widespread integration of creativity across the modern economy. For instance, a graphic designer employed by a manufacturing company or an architect working for a real estate firm contributes to the creative economy through their creative outputs, even though they operate outside the traditional creative industry. 

    To illustrate further: 

    • ●  A filmmaker producing a movie within the entertainment industry belongs to the creative industry. 

    • ●  A software designer creating user interfaces for a bank, while contributing to the creative economy through their creative output, is not part of the creative industry. 

    This distinction highlights the expansive role and the broader impact of creativity on economic activity. The creative economy recognizes that creativity is not confined to specific sectors but is an essential driver of innovation and value creation across various industries. 

    Technology’s Impact on Creativity 

    Imagine a world without the printing press, the camera, or the internet. Could creativity flourish? Technology has always been the engine of creative evolution, constantly reshaping how we create, share, and experience art. 

    The Evolution of Music Creation 

    Music provides a striking example of this evolution. Early instruments like bone flutes gradually gave way to more complex forms, such as the piano with its intricate mechanics and wide tonal range, or the synthesizer, capable of generating entirely new sounds. Today, digital audio workstations and AI-powered tools like melody generators and harmonic analyzers give musicians unprecedented control over sound creation and manipulation. 

    Technology and Film 

    The film industry has also been dramatically transformed by technological advancements. From the silent era to the introduction of synchronized sound, vibrant color, and groundbreaking special effects like motion capture and 3D animation, technology has continuously pushed the boundaries of cinematic storytelling. Today, filmmakers can create 

    entire worlds within a computer, blurring the lines between reality and fantasy with techniques like virtual production. 

    Benefits and Challenges of Technology 

    Technology has democratized creativity, empowering anyone to create and share their work with the world. Platforms like YouTube, Instagram, and TikTok allow artists to bypass traditional gatekeepers and reach global audiences. This has opened up new revenue streams for creative entrepreneurs, enabling them to connect directly with fans through crowdfunding, online marketplaces, and independent music distribution. 

    However, this technological revolution also presents challenges. Copyright infringement remains a major concern in the digital age. The rise of AI-generated art raises questions about authorship, ownership, and the very nature of creativity. Social media algorithms can shape artistic trends and potentially stifle originality. And the rapid pace of technological change makes digital preservation a constant challenge. 

    Technology is not just a tool for creativity; it’s an essential force driving its evolution. As technology continues to advance, we must critically examine its impact on the creative landscape and ensure that it empowers both artists and audiences. How will AI shape the future of art? Will virtual reality revolutionize storytelling? And how can we ensure that technology fosters a diverse and inclusive creative ecosystem? These are the questions we must grapple with as we navigate the ever-evolving relationship between technology and creativity. 

    References 

    1. United Nations Conference on Trade and Development (UNCTAD), The Creative Economy: An Introductory Guide

    2. A creative and cultural economy series. The Creative Economy: An introductory guide 

    3. National Endowment for Science, Technology and the Arts (NESTA), Beyond the creative industries: Mapping the creative economy in the UK. 

    Author 

    Olumide Falegan, Creative Technology Professional