Category: Arts & Life

  • Future Face celebrates 15 years, to unveil next gen of top models

    Future Face celebrates 15 years, to unveil next gen of top models

    Beth Model Management has said after 15 years of discovering Africa’s next top models and nurturing them for global stardom, they are set to go above and beyond this year.

    The management has announced that they will be marking the anniversary with a modeling competition.

    The highly anticipated event will take place on December 1st, 2024, at the Royal Box, Victoria Island, Lagos, following successful castings across 20 African countries.

    The castings have brought together remarkable talent from across the continent, who will now compete for the title and the opportunity to enter the international fashion scene.

    Future Face Global is a modeling competition organized by Beth Model Management, one of Africa’s leading agencies known for discovering successful models such as Fattou Kebbeh, Davidson Obennebo, Rayan El-Mahmoud, Olaniyan Olamijuwon and Mayowa Nicholas.

    The show’s mission is to find the next African supermodel, nurturing them through training,
    partnerships, and global exposure. It is a platform that merges African culture, fashion, and creativity while pushing boundaries in the global fashion industry.

    Future Face Global, formerly known as Elite Model Look Nigeria, has expanded its reach
    and celebrates this milestone year by spotlighting Africa’s diversity and cultural influence in global fashion.

    Key Features of this year’s Grand Finale celebration include marking a decade and a half of discovering Africa’s next top models and giving the talents a shot at the global stage.

    The 20 finalists will take part in a seven day bootcamp leading up to the finale, where they will undergo rigorous training, including catwalk practice, photo shoots, acting classes, health and wellness workshops and professional styling sessions.

    The grand finale will not only crown the winners but also feature African designers and streetwear brands, celebrating the continent’s fashion heritage. The event is expected to attract top fashion industry leaders, modeling agencies and media houses.

    The winners of Future Face Global will receive exclusive contracts with leading international
    modeling agencies, offering them the opportunity to launch an international career in fashion.

    Founder, Future Face Global, Elizabeth Isiorho, says she remains committed to their mission of nurturing African talent, collaborating with international partners and local fashion houses as well as opening doors for young models to make their mark on the global fashion scene.

  • Culturati festival 2024: Celebrating African diversity, empowerment of Lagos

    Culturati festival 2024: Celebrating African diversity, empowerment of Lagos

    The 2024 edition of the yearly Culturati Festival is determined to celebrate African culture, heritage, and the rich mosaic of diversity in Lagos, a city that serves as both a melting pot of traditions and a global stage for Africa’s excellence.

    In collaboration with the Lagos State Ministry of Tourism, Arts, and Culture, Culturati Africa presents the 18th edition of the festival, featuring impactful initiatives, such as the Culturati Community Library, an advocacy platform for literacy and cultural education.

    This year’s festival, themed: “Celebrate Diversity and Unity”, will be held from December 5 to 7, 2024 at Freedom Park, Lagos.

    Speaking at a press briefing, the Chief Executive Officer of Culturati Africa, Adetola Bakinson, emphasised the festival’s significance, describing it as more than just an event. She noted that it is an ongoing movement dedicated to promoting cultural diversity, fostering empowerment, and creating opportunities for economic and creative growth across the continent.

    “This platform celebrates traditional art, craft, music, storytelling, entertainment, and fashion, ensuring these elements are not only preserved but passed on in engaging and innovative ways. Supporting this event fosters pride in our African identity and sustains traditions for this generation and beyond,” she said.

    Highlighting the festival’s economic benefits, Bakinson revealed that nearly 100 small and medium enterprises (SMEs) will participate in an exclusive trade fair organised in partnership with Naijabrandchick.

    The trade fair will provide businesses with visibility, networking opportunities, and access to new customers. She also noted that the festival will host high-profile dignitaries and international attendees, further elevating its global appeal.

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    Bakinson underscored the festival’s dedication to youth empowerment, stating, “Through the Culturati Academy, we have empowered over 10,000 youths with training in digital marketing, video production, and content creation. This year, we will continue to equip more young people with the skills they need to thrive in the creative and cultural industries.”

    In addition to its cultural and economic objectives, the event is also set to transform its venue, Freedom Park, into an even greater cultural landmark. Originally a colonial-era prison turned into a thriving hub for arts and culture, the park holds deep historical significance as a symbol of freedom and resilience.

    This year, the venue will be refurbished to enhance its appeal and attract more tourists, ensuring its place as one of Lagos’ finest cultural and tourist destinations.

    “The aim is to boost Lagos’ economy through tourism while integrating cultural diversity into the state’s development agenda. By promoting the cultural sector and revitalizing Freedom Park, we’re not just hosting a festival; we’re driving a movement for culture, empowerment, and growth,” Bakinson concluded.

  • Chronicle of Freedom: A Review of Ayo Deforge’s ‘Tearless’

    Chronicle of Freedom: A Review of Ayo Deforge’s ‘Tearless’

    By Kehinde Folorunsho 

    Ayo Deforge’s ‘Tearless’ is a gripping narrative of a rehabilitated, broken family bridge. In the novel, the reader encounters Lami (Olamide) Davies, who becomes crippled by the anxiety of finding her ‘lost’ siblings following the recollection of a lingering trauma from twelve years ago. This trauma continues to haunt her in the present and she realises the only way to end it is to address it. 

    The protagonist sets out to fulfill the promise she makes at her mother’s tombstone: to find and reunite with her siblings – Lara, Fola, Wale and Tutu – before she visits again and travels to France to pursue a Masters’ degree in French. In this endeavour, she makes a relentless effort at locating Mama Ola, her paternal aunt, who might know her father’s whereabouts and in the same breath provide useful information about her sibling. But her hope nosedives into despair. 

    ‘Tearless’ is set in contemporary Nigerian society where nuclear family relationships are embroiled in disputes between both parents, culminating in distressed upbringing for their poor children. The narrative opens with the anniversary of Papa’s birthday and Mama’s death. Both events are worth remembering. But while the former fills Lami with nostalgia, the latter engulfs her with an overwhelming trauma. Mama, the matriarch of the Davies, had died twelve years before. Papa, the patriarch, had been unbearably savage, vindictive and inhospitable before and since Mama died. 

    Told from the perspective of Lami as a child and as an adult, the story alternates between the past and present times. With the use of flashbacks, Lami delves into her childhood and teenage years deluged with fatherly hostility. She recounts her mother’s experience in the hands of her brutal father. Their several fights and reconciliations create for the children a climate of fear. But not to be discouraged, Mama always returns or endures the situation for the sake of her children. She abhors the imagination of her daughters’ suitors repelled by the fact of their mother’s separation from the family. This establishes the myth and delusion for which many Nigerian women in Mama’s shoes suffer untold hardship even to the point of death. Socio-religious inhibitions. 

    Ayo Deforge indirectly condemns this paradigm as awfully unbearable since the women, in most cases, eventually lose their children to a world of isolation almost nearly predatory. There is a mixed reaction from the family members Lami and her siblings were apportioned to. While Uncle Kay is accommodative, Mama Ola is simply inhospitable to Lami. Fola is sent to a boarding school where her father’s friend becomes his guardian . But he soon tires of the burdensome responsibility, plunging the poor boy into a harsh survival tact. Tutu’s relocation to the UK with Mama Jide is quite promising. But in all, their dispersal marks the depth of Lami’s contempt for the social milieu. This foregrounds the fact that no extent of attention from members of the extended family equals a mother’s love and presence. She finds herself in a present fascinated with the sweet memory of love and friendship with her mother and siblings, even though Ada and Nico’s emotional support boasts a new family environment. 

    What arguably strikes the reader as most remarkable in this book is the technique and style. Told in the first person point of view, there could not have been a better way to internalise the sense of trauma that runs throughout Lami and her siblings’ childhood years. As an active participant in the unfortunate event, she is very much central to the impressionable course of transition in the story. Of course, the telling of her story slides seamlessly on a bildungsroman spectacle. We see how she is only able to develop through those antipathetic years by holding on to her mother’s dream of having unbroken blood ties. This very fact highlights a pricking reality about women like Mama who would rather remain in an abusive marriage for their children’s sake than quit. What judgement then could we draw about Mama’s suicidal audacity? It is tenable to factor in the children’s future; but to what end is such a future without the mother’s presence – the same burden bearer of patriarchal turpitude. 

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    This and related questions are subconsciously raised when we explore the unspoken facts about Mama’s kind of ‘courage’ under such African circumstances. Hinged on this note is Lara’s counter decision. Her defiance and outright flouting of Papa’s order whereupon she is evicted from the house screams the ideal of the modern woman. In other words, Lara’s towering consciousness of Papa’s unjustified wickedness goads her into humanising Mama’s alter ego. Had Mama been right in enduring the sizzling marital conditioning? 

    Lami’s story also serves as a satire that urgently addresses a trenchant social problem – how patriarchy is a two-ended misfortune. The social structure that arrogates ‘power’ to the male hands them a venom that defies antidote. It is not speculation too far to subvert for our argument Achebe’s submission in his Arrow of God: “we cannot trample on the humanity of others without devaluing our own.” Many a narrative with such horrible detail of the father’s extremity usually terminates on a crippling self exile whereupon the head figure is hardly able to reconcile himself with the family. Factually, Mama’s death is second to Papa’s pernicious dying from the twin force of destructive ego, and separation from their family. Papa’s disappearance is a vivid portrait of masculine incapacitation to create a healthy growth environment for their children upon separation from their wives – divorce and death being two iconic instances.

    Another propellant of Lami’s story is the rich deployment of certain devices of psychoanalysis. These begin to assume an indubitable prominence with Nico’s coming to her life. We know Nico has come to stay. This is a symbolic depiction of the immersive nature of their chemistry. In the same vein, the inviting sight of the beautiful bridge at Paris symbolises the reunion to come. Similarly, in one of her childhood events, Lami and her siblings enjoy the sight of the baboon frolicking in its cage. But towards the end of the story, after thirteen full years, upon visiting the same site with Nico, Lami finds the cage still present but uninhabited. This is a vivid portrait of her condition: she has now been liberated from the trauma of thirteen years ago by the love Nico rains on her.

    But most importantly is the motif of dreams throughout the story. Deforge profoundly marries the conscious, unconscious and the subconscious in portraying Lami as a character enmeshed in inner conflict. She is engulfed by anxieties, distrust, doubts, and a distorted view of reality. All these results from her searing purgatory experience as a tearless girl beclouded by nyctophobia and the haunting shadow of an abortive dream.

    On the whole, Deforge rivets the reader to the story. Themed majorly on hope, love and ambition, the techniques and formal elements deployed advance the narrative as a must read text for any scholar seeking a delectable story on the subject of family relationship in a world of patriarchy.

  • Participants, stakeholders hail Lagos Creates 2024

    Participants, stakeholders hail Lagos Creates 2024

    The inaugural Lagos Creates Content Creation Training Program concluded on November 26 to great acclaim with the creative community touting its far-reaching impact.

    The three-day event culminated at the Federal Palace Hotel, Victoria Island, Lagos, in a celebration that brought together hundreds of creatives, innovators, and thought leaders for networking and inspiration in an atmosphere of festivity.

    The event featured keynote addresses from prominent figures, among them Lagos State Governor, Babajide Sanwo-Olu, who underscored the importance of empowering young creatives in Lagos.

    Panel sessions were led by Lagos Commissioner for Information and Strategy, Mr. Gbenga Omotoso; Senior Special Assistant to the Governor of Lagos State on New Media, Mr. Jubril Gawat; and industry experts such as Olufunke Phillips, Serah Donald, A.A. Presley, Elozanam, and Martha Ehinome.
    The sessions dwelt and dissected the intricacies of the creative industry and the diverse opportunities available in Lagos.

    Governor Babajide Sanwo-Olu, represented by the Permanent Secretary of the Ministry of Tourism, Arts, and Culture, Mrs. Oloruntoyin Atekoja, reaffirmed the Lagos State Government’s dedication to supporting the creative industries as key drivers of economic growth and cultural promotion.

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    He said: “Lagos Creates was born out of a vision to empower young creatives in our vibrant city, providing them with the skills and resources they need to thrive in the digital economy. The program has been a fantastic platform for learning, collaboration, and growth, and it has truly transformed lives.”

    Participants of the three-day program commended the organisers for creating insightful content and for entrenching a sense of community for everyone connected to the program.
    “Lagos Creates Live Event was a game-changer for me,” said a doctor-turned-content creator couple. “This is our first chance to learn the nitty-gritty of content monetisation and connect to a vibrant community of creatives.”

    The organisers expressed their gratitude to attendees, speakers, and partners for making the event a resounding success.
    “We’re thrilled with the turnout and feedback,” said Ms. Serah Donald, Lagos Creates co-founder.
    “This is only the beginning. Our goal was to create a platform that celebrates creativity and empowers people to live their best lives in Lagos, Nigeria, and we’re proud to have achieved that.”

  • Breaking free from tradition, Abuja open house leaps forward

    Breaking free from tradition, Abuja open house leaps forward

    Abuja Open House, abbreviated as AOH, has just pulled off a masterstroke this year. Breaking free from tradition, the organisers have rescheduled the event from October to November 28 to December 1. This bold move is poised to yield a more auspicious outcome, cementing Abuja Open House as the most anticipated art event of the season.

    By sidestepping clashes with prominent art festivals in Enugu and Lagos, Abuja Open House is now perfectly positioned to reap significant benefits. This strategic shift in dates enables the event to command greater attention from the art community, showcasing the organisers’ adaptability and savvy.

    The fourth edition of Abuja Open House, themed “Semiotic Connections,” promises to consolidate on past gains by exploring signs and meanings. This theme weaves a rich mosaic, intertwining the threads of Abuja’s cultural DNA. As the past, present, and future converge, growth trajectories are illuminated, and novel opportunities for artistic expression emerge.

    Every previous edition of AOH tells the tale of a milestone of artistic evolution, woven from the threads of discovery, collaboration, and creative enrichment. This transformative journey forms a triumvirate of innovation, where artistic expression, community engagement, and cultural exploration converge.

    As AOH grows, its framework expands, synchronising the rhythms of artistic expression, forging connections between creatives, and fuelling a passion for art appreciation. With each iteration, AOH elevates the city’s cultural narrative, inspiring a new wave of creative excellence.

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    Meanwhile, behind the scenes, the International Institute for Creative Development (IICD Center) plays a pivotal role in nurturing Nigeria’s cultural landscape. In collaboration with the U.S. Embassy, the IICD Center has been instrumental in empowering future cultural leaders since its inception in 2010. Born out of the Ford Foundation’s mentorship programme, this visionary institution has been quietly shaping Abuja’s art scene into a vibrant cultural identity.

    The IICD Center is a creative catalyst, not only redefining Abuja’s art scene but also bridging cultural divides through its international artists’ residency programme. This innovative hub sparks imaginative collaborations, fostering a vibrant community of visionaries.

    Abuja Open House (AOH), the centre’s flagship initiative, presents a rich mosaic of artistic expression, inspiring collective discovery and a deeper appreciation of art. Through curated conversations with trailblazing thought leaders and thematic exhibitions showcasing talented contemporary artists, AOH empowers the community to engage with art on a profound level.

    AOH’s ability to impact lives is demonstrated by the confidence it has given to artists, which has fuelled Abuja’s flourishing art scene. Through promoting creative endeavours and fostering artistic development, AOH has emerged as a lighthouse of artistic brilliance, shedding light on the city’s cultural scene.

    The 2024 edition of Abuja Open House unfolds with a private opening and art exhibition, Synchronicity, on Thursday, November 28, at the Nordic Villa, Abuja. The following day, Friday, November 29, features an opening conference at the Transcorp Hilton Hotel, followed by a digital art exhibition, Tech and Hospitality, and an evening art exhibition at the Atrium Gallery.

    Saturday, November 30, brings an artists’ talk, “The Artist, the Curator, the Gallery, and the Collector,” in collaboration with Treasures4Life AGH, followed by another art exhibition at Moeshen Gallery. The event concludes on Sunday, December 1, with a closing ceremony, the Abuja Open House Prize announcement, and an art exhibition, Ways of Seeing, at Fraser Suites.

    This year’s lineup features an impressive array of talented artists, including Behnaz Chahkandi, Yetonyon Nunayon Taiwo, Philip Adaramola, Michael Osa-Afiana, and many more. Chinedu Chidebe’s solo exhibition at the Nordic Villa promises an intimate and thought-provoking experience where art and emotion entwine.

    Before all these, the US Embassy hosts an exclusive, by-invitation-only curtain-raiser on Wednesday, November 26 (today), featuring talks on Art as a Tool for Diplomacy and The Role of Cultural Diplomacy in Shaping Global Society.

    Abuja Open House, the federal capital’s premier visual arts event, consistently lights up the local art scene over four days, solidifying its place among the country’s top cultural events. Its commitment to expanding its activities to underserved communities strengthens its reputation.

  • Honouring Edo’s artistic legacy

    Honouring Edo’s artistic legacy

     Driven by the desire to redefine the negative narratives about Edo, its heritage and people, an art festival designed to promote the culture, artists and other creatives of Edo State, The Benin Art Fair (TBAF), will berth in Benin City this month.

    The ten-day event aims to reclaim Edo State’s prominence in the contemporary art discourse within Nigeria and across Africa. It is also to honour Edo State’s rich artistic heritage while providing a platform for traditional and contemporary artists from the region.

     TBAF seeks to bring the world’s attention to Edo State’s exceptional creative culture, redefining the narrative of its unique artistic legacy.

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    Director, Benin Art Fair, Olorogun Jeff Ajueshi has said that the fair is to revitalize Edo State’s creative culture, establishing it as a premier global arts and culture destination. He stated that the current situation must be reformed along with the morbid stigmatisation of violence, cultism, terrorism, prostitution, human trafficking, drug trade and other nefarious social vices that have overshadowed the sustained artistic and cultural legacy of the state. These narratives have led to the conception of The Benin Art Fair (TBAF) that will project the profound artistic heritage and contemporary creativity of the Benin people to the global art market.

    The fair, which will hold at Abstract Backyard on 33 Aiguobasimwin Crescent, GRA, Benin City, between November 29 and December 8, is an influential cultural art event designed to spotlight and support traditional, contemporary, and modern and avant-garde art and artists from Edo State.

    The festival tagged “Homage to the Red City” promises to serve as a platform that celebrates the unique artistic history, traditional art practices and innovations of this culturally rich ancient city.

  • A Hot Lagos Afternoon

    A Hot Lagos Afternoon

    By Samiat Oyedeji

    Title: A Hot Lagos Afternoon

    Author: Promise Onyekachukwu

    Reviewer: Samiat Oyedeji

    Pagination: 132

    Publisher: Gemspread Publishing

    PROMISE Onyekachukwu’s book, “A Hot Lagos Afternoon”, makes for an exciting experience about Lagos. The collection of short stories focuses, not just on the city, but on the experiences of those who live in it. It talks about how Lagos touches different parts of human experience from love to marriage, and life in Lagos in general.

    The stories portray Lagos as a city where you ought to fight for your survival: whether you win or lose, it’s nobody’s concern, not even the government. Lagos is called “Ilu ogbon”; one in which some folks say “it’s a place where you have to learn, unlearn and relearn” to survive.

    The stories and characters in the work are very relatable – so much so that anyone who lives in Lagos or has ever been there would relate to them.

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    The first story is that of Adaobi, who was travelling from Lagos to Anambra State to have her own wedding. Her insecurities helped set the tone in the story and impacted her marriage life. The story is filled with diverse twists and turns. Moved by the emotional problems his wife was going through, her hubby, Chibuzor advised her to see a therapist. This eventually leads into being able to face her demons, and embolden her to make the earth-shattering confession to her husband, “I was raped Chibuzor and Ben might not be your child…” she said on Page 28.

    Another interesting story in the collection is that of “Tola”. In it, the author takes the reader on a journey into the life of an ambitious teenager, Tola. Tola is a village young girl, who’s looking forward to her 19th birthday in six months’ time. As one of her birthday plans, she plans to go to Lagos to find herself a rich husband to marry. She is one village girl that doesn’t like the life in the village. In her view, there are not many options for young girls growing up in remote communities. For one, she feels they often end up with poor men as husbands and her sister, Abi, is her greatest example.

    The ambitious teenager is always: quick to voice her distaste, she says “I patiently await the day I will marry a rich man and throw money in her face that’ll be the real mockery (Page 31). Interestingly, Tola eventually gets her dreams but in a dubious act.

    “When a woman is a man” is the third story in the collection. It is a story that revolves around the African home; while highlighting the plight of a typical African woman who is experiencing delay in conceiving. It is a story about love and tribalism. We see that her mother in-law doesn’t like her because she is yet to “produce offspring for the family”. And her mother-in-law feels taking in another wife would solve the problem of the family. But the remedy turns out to reveal the problem of their childlessness for five years.

    The collection is not just about women characters. ”Lagos living” is a story about a young man named John. It highlights the ‘Lagos life’ of most young people living in it. John was brought up by his grandmother who was able to give him a promising education before her death. It plays up how a dysfunctional family affects a child even in adulthood. He ends up in the world of crime after being encouraged by his biological mother, who was abandoned for years. She returns after the death of his grandmother, only to advise him to move in with her in Lagos to which he did. And that was his undoing. She leads him into crime that eventually lands him in the famous Kirikiri prison where he would be celebrating his 27th year birthday.

    “Stories that touch” is a story about two love birds, Bimpe and Luke in the university. Everyone admired them but fate couldn’t bring them together .The separation of the young couple in their days caused Bimpe to regret her life.

    The author Onyekachukwu was a student of Afe Babalola University, studied Law. This is her first book. She was born and bred in Lagos State. The story is a fiction story that portrays Lagos in every aspect of human lives. The collection enlightens the reader about Lagos, to which I would encourage young readers like me to grab a copy. Like the name implies it is not only a collection with “hot” and exciting stories, it is educative and informative.

  • US, Nike Arts Foundation train 30 women

    US, Nike Arts Foundation train 30 women

    Zof Nike Arts Foundation, Chief Nike Okundaye, in partnership with the United States Embassy in Nigeria held a training and empowerment workshop for 30 women at the Osun State capital, Osogbo.

    The focus of the workshop, which was held at Nike Art Gallery, Oshogbo between October 22 and November 12, was aimed at empowering women to contribute immensely to the economic growth of the nation.  The workshop attracted five facilitators drawn from the state.

    The participants, who are between ages 18 and 25, were trained in tie and dye using different methods, bead making and crafting with beads as well as Aso-oke weaving.

    According to Okundaye, the workshop is to help develop the younger generation, empower through skill acquisition. “We trained the participants in Adireleko, which is hand-painted with chicken’s feather and cassava paste. Also we trained them on Adire alabela, which is hand-painted with wax, pillows wax process. We also trained them in beads making. So, the last one is hand-woven involving women’s loom, which is one of the dying arts. We have four training workshops in Nigeria, which American Embassy has always been one of our big supporters.

    “So, we are going to hold another one in Lagos by February or January next year. Beyond training in these crafts we also train them on how to sell their works. Each one will have a mentor, she said.

    One of the five facilitators and workshop manager, Mr. Lawal Saheed said the workshop is a timely intervention for many women especially this trying time of the nation economy.

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    He disclosed that the workshop also serves as one of the places students in the state can undergo their internship before returning to school. “The participants were really happy learning new skills that can use to make money; and the training were free. And all the materials that they are using are free too.”

    One of the participants, Akande Priscilla Boluwatife said of her experiences at the workshop. “I’m one of the participants of the workshop. So far, I’ve been able to learn how to make tie and dye, different styles, and batik using different techniques and stuff like that. We were able to learn bead making, earrings, using Ankara for wood cover and to make slippers, and that has really, really been impactful. I will like this organisation to still come up with something like this in the future so as to help other people to have at least certain skills to make money, especially as a lady. And thanks to Nike Art Gallery and US Embassy for bringing this opportunity.  It has been a really fulfilling experience.”

  • Young artists lead climate advocacy at ch-ART COM

    Young artists lead climate advocacy at ch-ART COM

    By Oluwaseun Fakankun and Ifayinka Ajayi

    Seventeen secondary schools in Lagos have proven that creativity can be a powerful tool for environmental advocacy, as students showcased their artistic talents in the “Child Art Competition”, dubbed ch-ART COM. The event, held at Lekki Peculiar School, brought together aspiring artists to create visual masterpieces under the theme “Save the Planet.”

    The students’ works ranged from striking depictions of the dangers of deforestation to imaginative portrayals of renewable energy solutions, signaling a passionate commitment to combating climate change through art.

    The prize winner was 17-year-old SSS 3 student of Dowen College, Success Odini, who was guided by her art teacher, Mr. Clement Babalola, The second prize winner was Seyifunmi Olowomuke, 17, in SSS 3 at Alimosho Senior Grammar School, under the mentorship of Mrs. Adegbayemi Olusola Sarah. With guidance from her teacher, Mr. Jeje Oluwole. Amanda Munachisom Lucas, 16, of Debiruss College came third place.

    According the initiative founder of BrotherArt Productions, Otunba Nkang Ini Dan, the event is aimed at addressing the issues around climate change and raising young voices in the fight for a healthier environment. “ch-ART COM is Artru’s advocacy for climate change—a platform to not only inspire creativity but also cultivate environmental consciousness in our youths. The visual arts have a unique way of communicating powerful messages. We at Artru are poised to raising emerging talents with a mind of inspiring intellectual growth. By focusing on children, we’re amplifying their voices in advocating for a healthier environment,” Dan said.

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    His sentiments were reechoed by Chairman of the Society of Nigerian Artists (SNA), Lagos Chapter, Kolawole Olojo-Kosoko.. He said: “This competition is an avenue to discover new talents and test their intellectual capabilities in interpreting global issues like climate change. In addition to inspiring the next generation of environmental advocates, competitions like ch-ART COM provides a platform for art and societal transformation. Art plays important role in addressing global challenges,”

    In the same vein, Zubi Enebili from the Performing Musicians Employers Association of Nigeria (PMAN) stressed the potential of both visual and performing arts to ignite social transformation, while stating that “Art has the power to give direction, whether through a visual piece or a song.”

    Speaking on why they chose to allow the event to be hosted in the premises, Head of Lekki Peculiar School, Adeyemi Folahan said: “Competitions like this align with our mission to nurture talents and inspire our students to become changemakers, The competition’s success was also attributed to the strong support from educators and parents who recognised the importance of nurturing creative expression in their children.”

    Hannah Jonathan, a parent, who got to know of the event after the registration had closed, emphasised the need for parents to encourage their children to explore their passions, regardless of their initial hesitations. “The only inheritance I’m giving my children is their training in every field possible. And that is why I will be registering them in the next edition. We are not happy we missed this one.”

    The event concluded with the organisers celebrating of all participants for their contributions, while reminding everyone that every effort counts in the fight against climate change.

    By blending creativity and environmental awareness, ch-ART COM has demonstrated the immense potential of young artists to envision and communicate a more sustainable future, marking the beginning of a long-lasting impact on climate advocacy through the arts.

    The fourth, fifth and sixth place winners included Chidimma Malije, a 17-year-old SSS 3 student from Vivian Fowler Memorial College for Girls (mentored by Mr. Victor Aniekan); Precious Izuchukwu, 12, from Holy Hands Schools, and Maryam Abba, 15, from Dowen College.

  • FrieslandCampina WAMCO’s Maureen Ifada honored for outstanding contributions to Nigeria’s marketing industry

    FrieslandCampina WAMCO’s Maureen Ifada honored for outstanding contributions to Nigeria’s marketing industry

    Maureen Ifada, Marketing Director at FrieslandCampina WAMCO, has been honored as one of WIMCA’s Top 50 Most Influential Women in Marketing and Communications in Nigeria. The prestigious recognition, organized by Brand Communication Magazine, celebrates female professionals who have significantly shaped the marketing and communications industry in Nigeria through innovation, leadership, and excellence.

    With a career spanning over two decades, Maureen has risen through the ranks to become a beacon of success and inspiration in Nigeria’s corporate world. Starting as a Management Trainee in FrieslandCampina WAMCO’s Consumer Marketing Department in 2003, she ascended to the Management Team in February 2024. Her career trajectory exemplifies resilience, adaptability, and an unrelenting commitment to excellence.

    Maureen has consistently delivered impactful strategies that have reshaped the competitive landscape of the dairy industry in Nigeria. Notable among her achievements is her role in leading the repositioning of Three Crowns Milk with the “Healthy Mums, Happy Families” proposition. This transformative campaign redefined the brand’s narrative, emphasizing care for caregivers—mothers—and solidifying Three Crowns as a household name in Nigeria.

    Maureen’s stewardship of the Peak brand, Nigeria’s #1 dairy brand for over 70 years, further highlights her marketing acumen. As Marketing Manager for Peak, she developed and executed winning strategies that not only sustained the brand’s dominance but also propelled it to greater heights in a competitive market.

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    Her extensive experience also includes pivotal roles as the Head of Channel & Category Development and Head of Shopper Marketing, where she drove retail and shopper conversion through innovative strategies, digital transformations, and effective marketing campaigns. Her ability to translate strategic brand plans into impactful channel initiatives has had a ripple effect across Sub-Saharan Africa.

    Beyond her professional accomplishments, Maureen is a highly credentialed individual. She holds a B.Sc. in Business Administration from Ambrose Alli University, a Master’s in Business Administration from Edinburgh Business School, Heriot-Watt University, and a Professional Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom. She is also a Fellow of the National Institute of Marketing of Nigeria (FNiMN) and a member of the Chartered Institute of Marketing, United Kingdom.

    Maureen’s recognition by WIMCA underscores her unwavering commitment to excellence, her innovative contributions to the marketing and communications sector, and her dedication to mentoring the next generation of leaders. She continues to inspire with her vision of achieving societal impact through strategic leadership and transformative marketing practices.

    This accolade reaffirms Maureen Ifada’s position as a trailblazer and a role model for women in the marketing and communications industry.