Category: Brand week

  • Linkage Assurance Plc unveils new logo

    Linkage Assurance Plc unveils new logo

    Our Reporter

     

    Linkage Assurance Plc, one of Nigeria’s leading insurance companies, has unveiled its new brand identity.

    Since its inception in 1991, the company has constantly evolved to meet the ever-changing demand of the industry.

    The change in the company’s logo embodies a new blue, red, and orange.

    The inspiration behind the transformation is to reflect the new core values of the company and to restate the qualities of trust, innovation, excellence, sincerity, and reliability that the company is recognised for.

    Commenting on the new brand identity, CEO of Linkage Assurance Plc, Daniel Braie, stated the new logo and recapitalisation efforts of the company present aspiration as “Bigger, Bolder and Better” to offer exceptional insurance protection to individuals and businesses in Nigeria.

    He said: “Even though our logo is changing, what is not changing is our purpose and dedication to delivering on our promises to our stakeholders.

    “To us here at Linkage Assurance Plc, this goes beyond a logo change. Our new identity is one of many parts of our transformation process and it helps to strengthen our purpose.

    “It is a reflection of where we are heading, through our commitment to protect our policyholders, reinforce our legacy of trust while also capturing the spirit of the dynamic future we see ahead of us.”

    Braiea added the new logo with its crisp, clean feel, captures Linkage’s dynamism and excellence whilst bringing a sense of rejuvenation and growth in the company.

  • FrieslandCampina WAMCO, URUS, others partner on dairy devt

    FrieslandCampina WAMCO, URUS, others partner on dairy devt

    By Chikodi Okereocha

    A consortium of four leading international organisations with proven track records, namely FrieslandCampina WAMCO, URUS, Barenbrug and Agrifirm, on Monday announced their co-operation as strategic partners to accelerate the Nigerian dairy sector.

    The formation of this unique consortium, specialized in milk collection and processing (FrieslandCampina WAMCO), breeding (URUS), roughage production (Barenbrug) and animal feed (Agrifirm), will help to bolster a sustainable and integrated dairy sector model.

    The model will formulate homegrown methods and solutions to challenges, which previously needed external intervention. It will plan and act on the long-term requirements for a self-sufficient dairy
    chain in the country.

    The partners are expected to endorse this ambitious plan by signing the cooperation agreement at a webinar scheduled to hold on Tuesday, April 20, 2021, where key representatives of each partner will also share their vision on how to accelerate dairy development in Nigeria.

    READ ALSO: FrieslandCampina WAMCO acquires Nutricima

    A statement signed by Executive Director, Corporate Affairs, FrieslandCampina WAMCO, Ore Famurewa, quoted the company’s Managing Director, Ben Langat, as saying: “In FrieslandCampina WAMCO, our ambition is to jointly invest in local business models to enable the dairy sector to become self-sufficient and profitable throughout the entire chain.

    “This will include building joint infrastructure, collaborative training of farmers, investing in local production and leveraging each other’s knowledge and competencies.”

    Global Director, Dairy Development and Milkstreams, FrieslandCampina, Jeroen Elfers, also affirmed that “Only a sector with a return on investment in every part of the chain can be self-sufficient and will survive in the long term”.

    Elfers said: “We are proud to state that these three professional and world-leading companies with proven track records share this ambition and believe in developing the cornerstones of the Nigerian dairy sector with FrieslandCampina WAMCO.”

  • Will 2021 be a big year for Bitcoin?

    Will 2021 be a big year for Bitcoin?

    The growth of bitcoin in 2020 was remarkable, as the BTC price started the year with $7,200 and grew to $19,131. The number of wallet users rose from 45 million in 2019 to a total of 63 million in 2020, which shows that there’s an increase in demand for bitcoin now more than ever before. The market cap also reached an all-time high and has grown over 400 billion U.S. dollars. With these statistics and the significant growth of bitcoin recently, what is there to expect in
    2021?

    Continued Volatility

    Bitcoin has always been a highly volatile asset and that would continue even in 2021. It’s a decentralized currency that is not tied to any monetary policy or the economy, which means it can appreciate or depreciate over time without any valid explanation.

    While the events in the past few months might have suggested bitcoin to be a trusted cryptocurrency that guarantees returns, no one should get carried away. Bitcoin is still a volatile asset and will continue to be even this year. Factors that determine the bitcoin price include Supply and Demand, Mining Cost. Competing Cryptocurrencies, The Press, Regulations that govern the sale, and more.

    More Mainstream Acceptance

    When Bitcoin was first launched, many people had doubts about it. Today, the case is different as bitcoin is constantly being adopted into several platforms and mediums. Tech giants are beginning to invest in bitcoin, as they see a future in it. Just recently PayPal announced that users can now buy, sell and hold select Cryptocurrencies directly through their PayPal accounts. Square also invested up to $50M in bitcoin.

    As more prominent companies and individuals in the tech and finance sectors continue to talk about bitcoin, the demand will increase and it will be accepted even more amongst many.

    Competition with Central Banks

    As bitcoin continues to grow, the governments of many nations are watching and there is never a better time than now for them to compete. Bitcoin is gradually taking over the payment sector and central banks won’t sit and watch it happen.

    China is a perfect example of a country taking active steps. Towards the end of 2020, they announced their digital Yuan currency and in 2021, they are likely to move closer to launching this currency that also uses blockchain technology. This might affect the demand for bitcoin in the long run and other countries might begin to take a cue from China’s success.

    Will 2021 Be Another Massive Year for Bitcoin?

    Whether or not 2021 will be a massive year for bitcoin depends on a lot of factors. For the most part, bitcoin is unpredictable and no one can tell exactly which way it would go but can only make predictions.

    However, with the recent technological advancement we’ve had, there’s more to expect. There are now high-tech bitcoin exchanges and wallets such as the Bitcoin Future app, which makes trading and investing bitcoin easier for everyone.

    With this, more people are inclined to owning some bitcoin, no matter how little. In the long run, we’d see what 2021 holds.

  • Banking: Resilience amid headwinds

    Banking: Resilience amid headwinds

    This year was not an easy ride for banks and other financial institutions but it opened opportunity for improved digital services for lenders with hindsight. More bank customers used the COVID-19 triggered fears to embrace digital services, activated their mobile Apps and demanded for low-cost banking services that have now come to define sectoral competition, writes COLLINS NWEZE.

    The year has several unique features  that defined banks and other financial institutions operations. The year saw banks facing stiff regulations by the Central Bank of Nigeria (CBN) bent on getting them to lend to the domestic economy.

    Over N4 trillion Cash Reserve Requirement (CRR) was debited in banks’ accounts for not meeting different level of CRR. At the last week of 2020, debited the accounts of 23 deposit money banks with N349.72 billion over CRR breaches.

    The debits are the latest in the regulator’s CRR debits meant to get the banks to lend to real sector operators. The debits are also part of the apex bank’s move to mop up liquidity as inflation uptick persists. The CRR debit for November stood at N226 billion. The CRR is an important monetary policy tool used by the CBN to regulate the economy.

    Besides CRR debits, the apex bank also promoted low cost banking services campaign. The regulator used the year to encourage banks  and other financial institutions  to reduce the cost of providing banking services to their customers, especially the underbanked and unbanked within the society.

    CBN Director, Payment System Management Department, Musa Jimoh gave the advice at the Hope Payment Service Bank opening in Lagos.

    He described the cost of providing banking services to customers as ‘too high’.

    Jimoh said  the apex bank will be monitoring the new entrants into the banking sector- Payment Service Banks- and assess the rate at which they offer their services to customers after six months of operation. For the regulator, low-cost banking services will make its vision of getting over 80 per cent of the population into the financial services net possible.

     

    Financial inclusion

     

    Financial inclusion is one area that many banks need to pay much attention to. But successfully enrolling new customers from all cadres of the society will require huge investments in technology and quality customer services. Aside being known for their customer-centric approach to service delivery, banks took steps to  promote digital services , which allowed customers transact businesses from their point of comfort and in the convenience of their homes and offices.

    For the non tech-savvy customers, the Unstructured Supplementary Service Data (USSD) remains a most convenient and available platform for use.

    Technology has also supported its quest for enhanced re-skilling of its greatest asset – employees – for the emerging demands and habits of its over 11million (Mobile App) customers during the COVID era and beyond.

    All these have reflected positively on bank’s unaudited results for the nine months ended September 30, 2020.

    The CBN also within the year  defended its intervention policies on the economy, saying they were necessary to keep the economy going in the face of COVID-19 pandemic.

    The bank stated this in the light of Nigerian Economic Summit Group (NESG) position, which calls into question some of the measures taken by the CBN to support the stability of our financial system and enable faster recovery of our economy, following the negative impact of the COVID-19 pandemic on Nigeria.

    The CBN explained that from the one year extension of moratorium on principal repayments for CBN’s intervention facilities, strengthening of the Loan-to-Deposit ratio policy, which has resulted in a significant rise in loans provided by financial institutions to banking customers to creation of N50 billion target credit facility for affected households and small and medium enterprises through the NIRSAL Microfinance Bank and N100 billion intervention fund in loans to pharmaceutical firms, it had taken steps to lift the economy and businesses during the COVID-19 pandemic.

     

    Devaluation

    The devaluation of the naira against global currencies was also one factor that impacted negatively on foreign currency loans and weakened capital base for the lenders.

    The Afrinvest Banking Sector Report for 2020 said the capital base of the Nigerian banking sector has also come under pressure due to the adoption of International Financial Reporting Standards (IFRS 9). The harsh operating environment resulting in higher non-performing loans and significant write-offs also did not help the lenders.

    Also, due to the naira devaluation and weaker asset quality, industry Capital Adequacy Ratio is being pressured in the short term.

    The report said the devaluation of the naira would inflate industry foreign currency loans, which is dominated by the oil and gas, manufacturing, general commerce and other import-dependent sectors.

    The analysts advised that the industry would now require a recapitalisation exercise in the short to medium term as hinted by the Central Bank of Nigeria.

    The year was also one where CBN and banks united forces against e-fraudsters.  For the CBN,  the implementation of the cashless policy had increased the risks associated with e-payments. CBN Director, Banking Supervision Department, Hassan Bello, said there was the need to enlighten the public on essential ways to protect their information against un-authorised access, disruptions, monitoring and alteration.

    Bello said the cashless policy issued to drive the development and modernisation of the payment system, reduce the cost of banking services and promote financial inclusion amongst others had increased the risks associated with electronic banking.

    He urged customers to monitor their accounts regularly and report unusual activities and balance to their banks.

    Bello called for an enhanced security measures on all electronic delivery channels to minimise the loss of customers’ funds.

    Bello described cybersecurity as the practice of protecting systems, networks, and programmes from digital attacks.

    He said that cyberattacks were usually aimed at accessing, changing or destroying sensitive information; extorting money from users or interrupting normal business processes.

     

    Changing forex

    Very importantly, the year witnessed several rules on foreign exchange management including inflows and outflows. The CBN had permitted customers to deposit dollar into their domiciliary accounts but stopped them from transferring the funds to another party.

    It only permitted electronic fund transfers into domiciliary accounts while cash deposits into such accounts can only be withdrawn in cash also.

    But all that changed when the regulator faced forex scarcity and continued depreciation of the naira against greenback.

    Analysing the state of the economy and foreign exchange market, a member of the CBN-led Monetary Policy Committee,  Prof. Adeola Adenikinju, had expressed fears over  inflation persistence, the continuous decline in foreign reserves, the liquidity surfeit in the economy, the negative current account balance, the poor state of the fiscal sector, fall in prices of financial assets, and the bearish outlook for the oil sector.

    For him, the Monetary Policy Committee should by no means, ignore the inflation threat adding that the primary responsibility of the CBN remains price stability.

    “The fall in interest rates across financial market instruments is suggestive of liquidity surfeit in the system. The CBN policy to increase lending to the real sector is a good policy to boost the supply side of the economy and relax constraints to domestic food and agricultural supply. This policy is in order and CBN should maintain it. Several analyses have shown that among the policies available to control liquidity in the Nigerian economy, the Cash Reserve Requirement is the most potent,” he said.

    The IMF also within the year, sustained its push for unified exchange rate regime. After much devaluation, the IMF said, the Federal Government had recognised the vulnerabilities facing the economy and taken the steps to boost revenue and improve budget implementation by signing the 2020 Budget before the end of last year.

    It advised the CBN to stop defending the naira through dollar interventions and adopt a unified exchange rate regime.

    The preliminary findings on the economy, according to the Fund, showed that growth is still recovering, inflation is increasing, and external vulnerabilities rising.

    The fund said fiscal reform momentum and recent tightening of monetary policy are welcome, adding that major policy adjustments remain necessary to contain short-term vulnerabilities and unlock Nigeria’s growth potential.

    Also, CBN Deputy Governor, Financial System Stability, Mrs. Aishah Ahmad, said despite the renewed confidence   in the economy, crude oil price volatility remains a key headwind for Nigeria, given its disproportionate impact on fiscal revenues, reserves accretion, price and monetary stability.

     

     

  • Winners emerge in Three Crowns’ Family Dance Off

    Winners emerge in Three Crowns’ Family Dance Off

    Agency Reporter

    Three Crowns milk, the heart-friendly, low cholesterol dairy brand from the stable of FrieslandCampina WAMCO, has announced the winners of its #TCFamilyDanceOff and #TCCookAlong online contests. The former was an exciting and colourful family challenge while the latter was an Instagram-live cooking challenge built into its ongoing ‘Jara’ campaign.

    Winners of the family challenge identified by their social media handles are @biddy_pre, @pamstar0413, and @dami.specialy12. According to @biddy_pre, “We enjoyed great family bonding, which also brought out the creativity in all of us. We are indeed delighted and grateful to Three Crowns milk and FrieslandCampina WAMCO. We are excited as winners and our loyalty to the brand is guaranteed.”

    The family challenge was held all through September 2020 and was staged digitally in line with the protocol restrictions of COVID-19. A dance choreography in traditional attire was showcased on the brand’s social media handles as a guide.

    Consumers were then invited to recreate online their own videos showing their mums and family members performing dance steps in their preferred attire. Properly tagged and posted videos were then collated and judged. The top five entries were picked and posted on the brand’s page for followers to vote for their top three winning families.

    The Instagram live cooking session gave an opportunity for mums and their families to prepare healthy breakfasts with expert chefs – #Geenafoodiesandspice and #TheKitchenMuse. Entries were judged based on creativity and meal presentation and winners were rewarded with shopping vouchers and other exciting gifts.

    The winners of the cooking challenge also identified by their social media handles are @unque.mum.b, @gina.rine, @chuga_pearl, and @Djabites. In her post @unque.mum.b, stated “I have always been fascinated by the uniqueness of Three Crowns milk, especially its love for and celebration of mums across Nigeria. I have always benefitted from its various initiatives. Winning this time further cements my relationship with the brand and Three Crowns already has an ambassador in me.”

    More than 900,000 Instagram users who viewed and responded to the #TCCookAlong challenge preferred Team #Geenafoodiesandspice while 750,000 favoured Team #TheKitchenMuse.

    While congratulating all the winners on its handles, Three Crowns said to everyone who joined the #TCJara challenge, “We appreciate our heart heroes’ commitment to eating healthy with Three Crowns milk. Stay fit and stress less to keep your hearts healthy every day.”

    According to the Marketing Manager, Three Crowns, Omolara Banjoko, “The Family Dance-Off Challenge was a unique and very significant part of the “Jara to the Heart of the Home” campaign, which Three Crowns recently executed and through which it has been showcasing its unique care for all mothers across trade channels including the open retail market and neighborhood stores in Lagos, Abuja, Ibadan, Ilorin, Aba, Benin, and Enugu.”

    She added that the Family Dance-off Challenge highlighted how Three Crowns milk cares for the heart and, in particular, mums’ hearts through dancing while strengthening family bonds.

    On her part, Chioma Otisi-Igwe, Brand Manager, Three Crowns, emphasized that the Family Dance Off was, among other things, “an expression of the brand’s desire to keep mums’ hearts healthy through active lifestyles and healthy nutrition.”

    READ ALSO: Christmas: Three Crowns excites mums with “Give Your Heart Out” campaign

    Three Crowns ‘Jara’ campaign ran from July through October 2020 across all trade channels including the open retail market and neighborhood stores in Lagos, Abuja, Ibadan, Ilorin, Aba, Benin, and Enugu.

    Over 40,000 shoppers participated in the “Jara” offered across the selected locations and stores, and this attracted almost two million participants to the #TCFamilyDanceOff and #TCCookAlong challenges.

    Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.

    Three Crowns is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary caregivers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

  • Be manufacturing led, be export focused, expert tell MAN, FG

    Be manufacturing led, be export focused, expert tell MAN, FG

    By Charles Okonji

    An economic expert, Mazi Sam Ohuabunwa, past Chairman, MAN, Ikeja, who is also past Chairman, NESG, has advised the Federal Government to formulate policies that is capable of promoting manufacturing.

    Ohuabunwa also tasked the members of the Manufacturers Association of Nigeria (MAN) to be export-focused for the country to be able to recover quickly from the prevailing recession and to record economic growth.

    Ohuabunwa gave this advice during the virtual Annual General Meeting of Apap branch of MAN, held recently in Lagos, with the title, ‘How Can Nigerian Manufacturers Weather Post Covid-19 Storm.’

    He said, “Many companies have shut their doors and many others are gasping for breath! Many people have lost their jobs, and many have been pushed into poverty. The Nigerian manufacturing sector has long been in dire straits even before the advent of COVID-19 and naturally became a major victim because of previous “co morbidities”. I do not need to rehearse the many woes that the Nigerian real sector has faced over the years because that would be boring to this audience.

    Inflation has climbed to 14.23 per cent at end of October, unemployment at 27.1 per cent as at 2020 Q2 and misery index at 39.66 per cent. Youth unemployment is frightening at 34.9 per cent and poverty has shot up to 40.1 per cent, thus, drastically eroding consumer purchasing power. The rapid depreciation of the naira against the dollar and other international currencies is helping to fuel inflation. Nigeria is actually facing a revenue and productivity crisis. Revenue is running far short of expense forcing the government to resort to what many call excessive borrowing.”

    READ ALSO: Seventy pens for Samuel Ohuabunwa @ 70

    In his welcome remarks, the MAN Chairman, Engr. Frank Onyebu, stated that the world has adjusted to the new normal, stressing that MAN is not lagging behind.

    The Chairman said, “Virtual meeting has come to stay, so we all have to get used to it. The manufacturing sector, particularly, will need to think out of the box in order to survive the expected competition from the imminent ratification of the African Continental Free Trade Area agreement (AfCFTA).

    Onyebu noted that the Association will continue its advocacy with the government with a view to addressing some of the challenges of the manufacturing sector.

    “Nigerian manufacturers are not afraid of competition if these challenges are taken care of. We can compete favourably in a level playing field. We are hopeful that, in spite of its own numerous challenges, the government will address the needs of manufacturers, especially in the area of power supply, road construction, and infrastructural improvements. The government can also assist manufacturers by way of tax incentives (including tax holiday), provision of low-interest loans, grants, etc.,” he stressed.

  • Suntory unveils Lucozade Cola

    Suntory unveils Lucozade Cola

    By Lucas Muyiwa

    Suntory, a global leader in the beverage and food industry, has unveiled its new Lucozade variant, Lucozade Cola.

    At a media parley held in Lagos to launch the product, the Head of Marketing & Trade Marketing at Suntory Beverage & Food Nigeria Limited (SBFN), Boma Harrison, said the product is a result of evolving consumers’ needs and intended to delight consumers and ensure refreshment needs are met.

    Lucozade Cola, a glucose-based energy drink, with a cola flavour, is an extension of the Lucozade energy drink.

    She explained that the new drink gives pure, beneficial energy that stimulates the mental and physical positivity of its consumers, which she noted to be largely youths.

    Harrison stated that “Lucozade Cola is a vibrant drink intended for our vibrant consumers. They are the everyday, on-the-go men and women who consider themselves hustlers and digital citizens. These are people leading full and busy lives and have an innate desire to progress and succeed. We want to provide our consumers with products that will enable them the pursuit of their passions and also support their yearning for an ideal world that is free of negativity.

    READ ALSO: Suntory unveils N200m Lucozade airtime promo

    We want the brand to resonate with the lifestyle of our target audience which is fun, trendy and social. These are the value-conscious people who want to lend a voice to the development of the country.”

    She further disclosed that Lucozade Cola is powered by Glucose, a uniquely important energy source to the human body, especially for the muscles and the brain.

    “With Lucozade Cola, you get the benefit of refreshment, revitalisation during moments when you need energy – at work, brainstorming, traffic – it’s your partner for the pursuit of your goals with the fun side of Cola.

    Lucozade Cola is manufactured by Suntory Nigeria, manufacturer of Lucozade and Ribena, which are household products in the country. It is available in PET plastic size in 380ml.

  • ADVAN to recognise advertisers in frontline of COVID-19 relief

    ADVAN to recognise advertisers in frontline of COVID-19 relief

    By Ibrahim Yusuf

    The Advertisers Association of Nigeria (ADVAN) has concluded plans to honour corporate organisations and other public sector players who have contributed immeasurably to the fight against the COVID-19 pandemic thus far.

    All prospective awardees would be honoured under a single award category tagged: ‘ADVAN Community of Heroes Award.’

    Justifying the need for the recognition, in a statement signed by Bukola Bankole, Public Secretary of ADVAN said: “ADVAN has over the years showcased and celebrated exceptional work by advertisers in building trusted brands. Categories such as Brand Innovation of the Year, CSR, Consumer Promotions, and Experiential Marketing were some of the categories ADVAN had awarded to deserving organisations in past editions.”

    “However, seeing how 2020 has been an extremely difficult year for our nation and the world as a whole, due to the incursion of the coronavirus and its attended social and economic hardships, we believed it was appropriate to highlight and honour the role of advertisers in providing support to government and communities during the pandemic.”

    “Indeed it was with an immense sense of pride that we watched our beloved advertisers respond to the needs of society during one of the most difficult times in our nation’s history, they were at the front-line of the various efforts in providing relief and support to communities and individuals.”

    “The positive impact of advertisers via support activities, ranging from monetary and product donations to education and enlighten programmes, was one of the most welcome and celebrated initiatives during the heart of the pandemic onslaught.”

    READ ALSO: NGO supports women’s advancement

    “This is why the 2020 Edition of the ADVAN Awards for Marketing Excellence, will be dedicated to celebrating organisations that have made significant and lasting contributions to individuals, families and communities wellbeing in the pandemic times.”

    “Our ‘ADVAN Community Heroes Awards’ will be presented to brands that were and still are at the front line of various Covid-19 relief initiatives.”

    ADVAN will also be showcasing the laudable efforts of these organisations via a special documentary tagged ‘Nigerian Advertisers at the Front line of Covid-19 relief’, which will be aired on various local and international media channels from the 18th December 2020.

    These organisations will also be recipients of the ADVAN Awards for Marketing Excellence ‘Community Heroes Award.’

    According to the scribe of ADVAN, the body remains committed to providing value for the marketing communications industry in Nigeria, by highlighting the crucial role of marketing to business and national development.

  • Brand Communicator names Ayeni Adekunle PR CEO of the year

    Brand Communicator names Ayeni Adekunle PR CEO of the year

    Our Reporter

    One of Nigeria’s brands and marketing publications, Brand Communicator has named the founder/CEO of BHM Group, Ayeni Adekunle, as the CEO of the year (Public Relations) 2020.

    This was announced at the second edition of the Brandcom Awards held in Lagos, on Friday, November 27, 2020.

    According to the Convener of Brandcom Awards and Publisher of Brand Communicator, Joshua Ajayi, the award is in recognition of Ayeni’s contributions to the PR industry in Nigeria, especially for BHM’s leadership in research, exceptional work, innovation and creation of value for the ecosystem.

    The Brandcom Awards, in its second year, is designed to be the most credible and prestigious platform recognising, rewarding and inspiring agencies, brands and individuals in the marketing and communications industry in Nigeria.
    Speaking on the award, Ayeni said, “It is always a pleasure to be recognized for the opportunity to lead a superb team in building the company of our dreams. As many know I’m very passionate about not just doing business but doing it differently and effecting change as we go along. This award is dedicated to the BHM team who work tirelessly to solve the most difficult problems in media, public relations, and communications, using the best possible creativity and innovation.”

    Ayeni was conferred the PR Practitioner of the Year in 2017 by the NIPR Lagos Chapter. His company BHM was declared Agency of the Year and The Best Agency to Work in 2017 by NIPR Lagos Chapter, The Best Agency Using New Media in 2018 by NIPR Lagos Chapter, Public Relations Agency of the Year at the Brandcom Awards 2018, The Best Agency Using New Media in 2018 from NIPR Lagos Chapter and the award for Innovation in PR Practice from NIPR Lagos Chapter in 2019.

    Ayeni Adekunle was represented at the award ceremony by Omolade Opanuga, Corporate Relations Manager, BHM, Enitan Kehinde, Lead Consultant, FMCG, BHM and Njideka Akabogu, Lead Adviser, ID Africa – the Digital Agency founded by Ayeni.

    A fellow of the National Institute of Marketing of Nigeria (NIMN), Ayeni is also a member of the Public Relations and Communications Association (PRCA), the world’s largest PR professional body, the Chartered Institute of Public Relations UK (CIPR), the Public Relations Consultant Association of Nigeria (PRCAN) and the Nigerian Institute of Public Relations (NIPR).

    He sits on the board of many companies, including F316 Consulting, SPV Communications, 618Bees and PinPoint Media.

  • Benue: Yellow fever hits 3 LGAs – Commissioner

    Benue: Yellow fever hits 3 LGAs – Commissioner

    Agency Reporter

    Dr. Godwin Oyiwona, Benue Supervisory Commissioner for Health, says cases of Yellow Fever disease have been reported in three Local Government Areas (LGAs) of the state.

    Oyiwona disclosed this at the flag-off of vaccination against yellow fever on Monday in Makurdi.

    He said the disease which had killed about 20 people so far in Ogbadibo, has now spread to Okpokwu and Ado local government areas of the state.

    He noted that the rapid spread of the disease in the state-required immediate remedial measures to control it.

    According to him, the vaccination was an antidote against its spread to other parts of the state.

    He said, “The flag-off is to cover 20 local government areas of the state, aside from the three local government areas that were covered last year.

    “Yellow Fever was discovered in Ogbadibo local government area recently and it has spread to Okpokwu and Ado local government areas.

    “This has prompted the state government to swing into action to see that people are vaccinated against the disease.

    “We need to see that every person from nine months to 44 years come for vaccination.”

    Gov. Samuel Ortom, who flagged-off the vaccination exercise, charged local government council chairmen, traditional rulers, and religious organizations to join hands in the campaign to have everyone vaccinated.

    READ ALSO: 922,463 for yellow fever vaccination in Enugu

    While commending the state for its polio-free status, Ortom said that his administration had released N29 million for the completion of the permanent site for the Primary Healthcare Board, adding that another N10 million was released as counter-part funding for logistics.

    Speaking earlier, the Executive Secretary (ES), Primary Healthcare Board, Dr. Ben Ageda, said that 1,586 ad hoc staff were recruited to vaccinate over four million people in the 243 council wards of the state, adding that the remaining 34 wards were previously vaccinated during outbreaks.

    “The Strategies adopted for this campaign is to use fixed Post Vaccination teams, Mobile teams, and extra teams to cover 4 million bundled doses of Yellow Fever Vaccines from national cold stores for the exercise.

    “All COVID-19 Preventive Protocols will be observed by the vaccination team.

    “I want to assure the public that the Yellow Fever vaccine, which is safe and effective, is the best preventive measure against the disease.

    “Therefore, every eligible person must not miss this opportunity but come out to be vaccinated,” he.

     

    (NAN)