By Olusegun Rapheal

Abuja-based leading brand building and marketing communication company, Eagleserve Consulting, has announced the establishment of its Corporate Social Responsibility (CSR) initiative The Hedge Foundation.

The launch is to mark its four years of delivering exceptional marketing communication services to clients and other partners.

The Hedge Foundation, according to the company, is to assist the less privilege in the society to achieve their goals and accomplish ideas they believe could not be achieved in the nearest future.

Eagleserve, an all-round marketing communication agency known for creating cutting edge services through research- based solutions, was established in 2016 to assist in building bands and deliver profitable growth to clients.

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Speaking on the 4th anniversary, Managing Director of the agency, Prince Shola Rotimi, said: ‘’As we mark 4 years of operation in the Nigerian marketing communication industry, we will continue to strive our best to be more innovative and impactful in the Nigerian marketing communication industry market.

‘’In our four years of operation, and the only agency based in the north, we have strategically positioned ourselves to deliver outstanding marketing communication solutions to our clients because we have the lens, the compass and the map to navigate through this region.

‘’As we grow in the society, we want to begin to carry along the less privilege individuals in our society. We want to try as much as possible to assist them achieve things they believe could not be achieved.

‘’We always pride ourselves as the first advertising agency in Abuja and the entire North of Nigeria, and as the only certified agency in the north by the Association of Advertising Agencies of Nigeria (AAAN) to practice the business of advertising and marketing communications in the region,’’ he said.

Rotimi added: ‘’In our short period of existence, we have been able to work on accounts mainly for government agencies, federal and state ministries, office of the Secretary to the Federal Government, amongst others.

‘’These achievements were made through the use of great analytical skills to determine best media mix for our client’s target audience.

“Our media planners build platforms around consumer insights which separate brands from competition in the marketplace.

‘’Our agency identities unique story angles and media opportunities to finding the right media outlets to reach target audiences laced with extensive experience in planning and managing special events.”

Our Reporter

itel Mobile, the foremost customer-centric brand has presented her new brand direction and slogan, ‘Enjoy Better Life’ at a grand virtual launch event in Lagos.

The event also heralded the introduction of the S16 series, the brand’s latest selfie series and a batch of new products -itel TVs and smart accessories.

Enjoy Better Life is a product of painstaking consumer research conducted in 2019 across African markets, including Nigeria, where itel Mobile has established presence for about 13 years. The research provided fresh insights on serving consumers better in markets across Africa.

From the insights, demands for electronic products – TV, TWS earbuds and smart band ranked as the most important concern. The brand subsequently made use of insights to design electronic products with user-friendly features and specifications.

Commenting on the new brand direction and products, Marketing Manager (West Africa 1), itel Mobile, Oke Umurhohwo said: “The Enjoy Better Life slogan expresses our commitment to listening to consumers and meeting their most pressing needs with value-driven offerings. Enjoy Better Life is an open invitation to everyone for amazing user experience with the new category of products.

“The S16 series, itel TV, TWS earbuds and smart bands come with customized features and they are affordable. With the products, our consumers are getting convenience, comfort and a better life filled with love and happiness.”

AI Selfies for Everyone – S16 and S16 Pro

Features on the S16 series help users up to their selfie game. The Triple Rear Camera setup consists of an 8MP main camera, 2MP Macro camera, and depth sensing camera. The collaborative effort managed by the refined AI Selfie 2.0 captures the great moment with details no longer blurred out. Now clear and vivid photos can come from the budget-friendly devices. The sharpened AI Selfie 2.0 has mastered several new modes to make the pictures shout louder than ever before.

Both S16 and S16 Pro come packed in a Super Slim 8.3mm Unibody design culminating in curved glass edges on the display. The 2.5D screen provides both an aesthetic and an ergonomic advantage to the user. Making swiping around the edges smoother than ever before and the grip in hand, more secure. Thus, the one-handed operation will remain comfortable despite the wide-screen displays.

The itel S16 Pro comes with a 6.6-inch dot-notch design and the itel S16 with 6.5-inch waterdrop design. The two large displays take full advantage of the minimal presence of front cameras to make watching videos and playing games a bigger and more enjoyable endeavour. The radial texture of colours on both phones creates a refreshing feel. Whether you are a fan of the chilly S16 Ice Crystal Blue or the uplifting S16 Pro Gradient Green – both natural colours are crafted to create an invigorating impact on sight. To stay cool and look fashionable.

itel TV, TW earbuds & Smart bands – Smart access to the Better Life

itel TV – S321 and S431 is fitted with the user-friendly i-cast feature, allowing users to enjoy a bigger viewing experience by projecting the smartphone screen (S16 Pro only) to itel TV without wi-fi router or cables. Both devices come with A+ grade panel and DVB-T2/S2 decoder. This is a digital satellite transmission technology, offering more channels for user’s TV transmissions.

The itel D243 TV is covered by an extra glass made from tempered glass materials which better protects against shocks.

itel true wireless earbuds ITW-60 comes with a Bluetooth V5.0 and pop-up pairing function. It also offers 18hours playtime and the case provides 6 full charges to ensure users can enjoy with the smart pop-up pairing function. A single tap on the smartphone connects users to the earbuds. Ensuring music all day long and erasing worries around running out of power.

Smartband IFB-11 is colourful and light. The smart band comes with an HD colour display that keeps track of time without needing to take out the phone. The smart band pairs with the smartphone to give gentle notifications from phone to watch, and upload activity and sleep monitor data from the watch to the phone. The health and fitness accessory is IP67 certified (splash and sweat resistant), has 3 training modes, and the battery can last up to 20 days. itel’s IFB-11 tracker is an accessible way to join social sharing of fitness activities.

The new products are on sale at itel dealer shops and mobile phone stores across Nigeria. Visit @itelMobileNG on Facebook, Twitter and Instagram to participate in the giveaway activities and win freebies!

Our Reporter

Wear it All Luxury, a leading fashion brand in Nigeria has named Social Media Influencer, Noble Igwe as it’s Brand Ambassador.

This was made known recently by the Chief Executive Officer (CEO), Wear it All, Babatunde Rufai, through a statement.

According to Rufai, “We chose to make Noble Igwe our Brand Ambassador because of his good fashion sense and he is reputable.

“We look forward to getting great value for this collaboration and increasing business growth for Wear It All Luxury.

“Wear It All is a unisex luxury boutique for corporate and casual shirts, accessories like sneakers, watches, shoes, belts, duffle bags, etc., from popular brands like Roberto Cavalli, Versace & Gucci.

“The brand is over 10 years old, with a location in Lekki Phase 1, and Arrival Half at the MM2 airport, Ikeja Lagos.”

In his acceptance note, Noble Igwe expressed gratitude to the management of Wear it All Luxury for their considerations and believe in his personality.

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“I am very grateful to be working with the Wear it All brand as its Ambassador.

“I am looking forward to making vital and profitable changes and bringing my personality to miss with your brand, so as to achieve an amazing result.

“Thank you for the opportunity you have given me to work with you. I promise to bring my best forward, to do my very best to promote your service, and to put in all efforts to ensure people accept you as their number one boutique in Lagos and Nigeria.

“I look forward to amazing working experience with you. Thank you,” he said.

 

By Ibrahim Apekhade Yusuf

As part of its sustainability agenda, driven through the Brewing a Better World (BaBW) initiative, Nigeria’s foremost brewer, Nigerian Breweries PLC on Monday signed an agreement with the Ogun State Ministry of Forestry for the reforestation of 500 hectares of the Olokemeji Forest reserve in Abeokuta.

In a press briefing held at the conference room of the Forestry ministry, Mrs Sade Morgan, Corporate Affairs Director, Nigerian Breweries Plc, announced that the project will contribute 600,000 indigenous trees to the forest reserve once completed.

Under the project Nigerian Breweries will spend N500 million over the next 10 years to achieve this target. The International Institute for Tropical Agriculture (IITA) Ibadan was also announced as the implementation partner for the project, along with experts in the Ogun State Forestry Ministry.

Speaking at the event, the Ogun State Commissioner for Forestry, Engineer Tunji Akinosi expressed immense satisfaction and gratitude to the management of Nigerian Breweries Plc for contributing its quota to making the environment sustainable.

“We are highly delighted about this move by Nigerian Breweries Plc which we believe would go a long way to improving the recharge of the Ewekoro and Abeokuta aquifer and enhancing the health of the watershed. By this action, NB Plc has clearly demonstrated that they are not only interested in returns, but also ensuring that they leave the environment safer,” Akinosi said.

In her remarks at the signing ceremony, Mrs. Sade Morgan thanked the state government for its partnership and vision towards the preservation of the environment, which aligns with the company’s sustainability agenda, tagged Brewing a Better World (BaBW).

She said: “Brewing a Better World (BaBW) is our long-term approach to creating shared sustainable value for all stakeholders, the society and the planet, not only by operating in a socially responsible and ethical manner but by playing an active role in building a sustainable future for our nation.

“Our commitment to the reforestation of the Olokemeji Forest Reserve, which is aimed at improving the quality of life for the community and people of Ogun State, is one of such activities. On completion, it will ensure retention of rainfall runoffs within the watershed and recharge the aquifers, preventing soil erosion and ultimately reducing CO2 emissions,” she said.

Morgan further stressed that NB Plc remains absolutely committed to promoting forest regeneration and sustainable ecological conditions which would help to secure a better future for the environment as a whole.

Our Reporter

As COVID-19 rages around the world, Estol Africa, founded by On-Air Personality and mediapreneur, Esther Adekeye is otherwise known as Cute Kimani, explored virtual media tours as an innovative way to amplify and promote talents and their arts.

Due to the impressive milestones recorded so far, the talent management and public relations firm has now expressed its commitment to promote artistes in and beyond the shores of Nigeria, with its virtual media tour programme.

Estol Africa’s concept of virtual media tour however became clearer with the introduction of Fireboy DML’s new sound.

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She said, “We have handled quite a number of projects recently. This is despite the pandemic, and I must say I’m proud of the successes recorded so far. Aside from Fireboy Dml, we have been able to introduce new talents, which include Phyno’s Superboy Cheque, and at the same time, worked with Harrysong, Olamide, Bimbo Ademoye, Chy Nwakanma, Ruth Kadiri, Zinny x, and Badman Chorus.”

Speaking of her aspirations, Cute Kimani revealed, “In future climes, I hope to see more strategies rolled out to push the boundaries of creativity and position their clients as the biggest talents in Africa.”

Our Reporter

Getfit Technologies Limited, makers of the Getfitng waist trimmers continues to dictate the pace in the fast-growing shapewear market with its recent launch of an online platform aimed at helping its users in their efforts to stay fit and trim.

The educational platform has been active and has enrolled some interested individuals for its health-and-fitness tutorials.

Speaking on what informed this latest initiative from the company, Adekemi Oladipo, the CEO of Getfit Technologies, says: “The online platform is an e-learning portal dedicated solely to teach how to live a healthy, fit-life and eat healthily.”

She explains further: “The rate of obesity is high in African and a lot of people do not have the knowledge of how to avoid being obese. So we are teaching online on how to achieve a healthy and fit lifestyle easily without breaking the bank.”

READ ALSO: Tacha bags endorsement with GetFit

On how the e-platform works, the CEO gives an insight: “We registered students and courses on the site. And those enrolled have access to these Do-It-Yourself teachings such as tips on healthy living, a good diet, and easy but effective exercises that will help them to curb tendencies that could lead to obesity. We will be adding more courses subsequently.”

Getfitng waist trimmers have been the rave in the market in the past three years. This development, according to Oladipo is no coincidence, and certainly not a stroke-of-luck development. “Our products are custom-made with technological-driven materials that are of the best quality,” she stresses.