The Nation Newspaper

Category: Brand week

  • BJAN to honour Mohammed, Ayorinde, others

    The Brand Journalists Association of Nigeria (BJAN) plans to honour the Minister of Information and Culture, Alhaji Lai Mohammed for his contributions to the growth of communication and integrated marketing communication industry.

    The association will also honour some eminent individuals for contributing their quota to the development of the industry.

    Those to be honoured at the Fourth BJAN World Consumer Rights Day in Lagos on March 15, this year include:  Lagos State Commissioner for Information and Strategy, Steve Ayorinde; Group Managing Director, Insight Communications, Mr. Jimi Awosika and Group Managing Director of SO&U Limited/former Advertising Practitioners Council of Nigeria (APCON), Udeme Ufot.

    Others are: Registrar, APCON, Garba Bello Kankarofi; Managing Director 141 Worldwide, Mrs. Bunmi Oke and Managing Director Executive Options Limited/Publisher Billboard World Magazine, Mrs. Maureen Umanah.

    The BJAN Chairman, Goddie Ofose, said it is essential to honour those who have contributed to the growth of the Integrated Marketing Communication industry.

  • OMD is ‘most creative agency’

    OMD has been awarded Global Agency Network of the Year for the 10th consecutive time by the Gunn Report for Media

    The Gunn Report for Media is the industry standard for evaluating media creativity, innovation and effectiveness. The report summarises media agencies’ overall performance from January to December, last year based on the results of global, regional and national media award contests spanning most markets in the world.  Most importantly, it recognises the vital role media agencies play in today’s highly competitive and fragmented communications landscape.

    According to says the Regional Managing Director, mediaReach OMD, Tolu Ogunkoya,”The recognition of creativity through awards is important to our agency culture at OMD. It is not only a critical measure of our performance, but also a reflection of how much harder we are pushing ourselves and our media partners to better our work year over year.  And we know that award-winning campaigns deliver better ROI to our clients who expect us to go the extra mile every time.

    ‘’To achieve this 10 times in a row, acknowledges our global commitment and common ambition for sharper insights, smarter ideas and stronger results” says Mainardo de Nardis, CEO OMD Worldwide

    ”Our global culture cascades to local markets. With many local initiatives, we encourage our teams to produce works that deliver on objectives to overcome Business Challenges.’’

    In Nigeria mediaReach OMD, according to a report, is a leading media agency with a market share of 32.1 per cent, growing at 13 per cent year-on-year as per the latest report published by RECMA in June 2014.

  • StarTimes to sponsor three subscribers to US

    StarTimes Nigeria has kicked off its StarTimes NBA All Access Tour in the year.

    According to the Pay TV firm, the year programme is expected to produce three StarTimes subscribers for an all-expense-paid one-week trip to Los Angeles in California, United States to watch American basketball superstars in action.

    The Marketing Director, Mr. Oludare Kafar, said the tour was designed with the NBA TV to reward basketball-loving StarTimes subscribers.

    He said the winners will have an opportunity to meet their heroes, superstars  and fulfill their dreams of watching live basketball matches.

    “This basketball trivia game is our response to the demand of our subscribers for more exciting sporting initiatives and everyone can participate in the program; To be a winner, get a StarTimes decoder if you don’t have it already. Like StarTimes facebook page, post your pictures and link to uploaded personal Youtube video showing some basketball skills on StarTimes website and get your friends and families to like the video. Top 10 finalists will be selected and 3 winners will emerge based on superior skills and highest likes,” Kafar added.

    He said in 2014, StarTimes introduce the campaign  and produced Mr Boluwaji Bamidele and Chinedu Iroche, StarTimes subscribers as winners.

    The programme startedwith an online competition on February 25 and to end this month.

  • Zentiva brand of drugs enters market

    Zentiva brand has entered the drugs market. From the stables of Sanofi, it will manufacture high-quality and affordable generic drugs.

    Zentiva is the third largest and fastest-growing generics medicines company in Europe.

    At the unveiling of the brand in Lagos, the  Commissioner for Health, Ogun State, Dr. Babatunde Ipaye, said the brand would enhance access to quality healthcare.

    He said: “In Nigeria, there is dire need to offer quality healthcare service to the citizenry. There is a huge gap in the healthcare spend in the more developed economies when compared to what is spent on healthcare in this part of the world. Many citizens cannot afford the kind and quality of medicines that are used in developed countries. So, one of the ways to get the citizens to afford qualitative drugs is to support companies that produce generic medicines. That is why I will align with organizations that explore innovative ways of providing qualitative and affordable healthcare products and services.”

    the Managing Director of Sanofi Nigeria-Ghana, Mr. Abderrah-mane Chakibi, said the company’s ambition is to increase access to healthcare through the provision of innovative medicines and disease management expertise.

    He said one of the brand’s strategies is to continue to provide safe, effective and cost-effective medicines to support the driving down of overall healthcare costs.

    He said: ”This is why we are today unveiling our rich portfolio of quality and cost effective generic medicines under the identity of Zentiva in Nigeria. It is in direct reinforcement of Sanofi’s ‘access to healthcare ambitions’.”

    With said with the Sanofi extensive and secure distribution network, and the unique expertise of its workforce and trade partners, Sanofi is strategically positioned to make the Zentiva brands available to all who need it in Nigeria.

    Meanwhile, the Chairman, Health and Managed Care Association of Nigeria (HMCAN), Dr. Kolawole Owoka, said only about 10 per cent of drugs in Nigeria are manufactured locally; hence, the need for a reputable company, such as Zentiva, to establish their plants.

     

  • New Hollandia Gogurt pack launched

    Chi Limited has introduced the new Hollandia Gogurt Grab ‘n’ Go Packs into the market.

    It comes in handy 315ml packs filled with Hollandia Yoghurt.

    The Managing Director, Chi Limited, Mr Deepanjan Roy, said: ‘As a company, we are always mindful aboutthe wellbeing of our consumers and the society in general, hence, we thought of ensuring that consumers continually get refreshment and nourishment even in challenging traffic situations. The Hollandia Yogurt ‘Gogurt’ Grab n’ Go 315ml pack is healthy, refreshing, fulfilling and a real delicious delight.  Hollandia Yogurt ‘Gogurt’ is the right drink to satisfy your hunger or thirst on the go.”

    He said further that considering  economic issue facing consumers, the company has the pegged product at a affordable price.

    “The pack has been specifically designed in a dynamic prismatic shape with an attractive cap on its head, making it very trendy and attractive for the youth to identify with and enjoy while ‘on the go’,” he added.

  • ‘Why most popular leagues moved to DStv Compact’

    ‘Why most popular leagues moved to DStv Compact’

    Pay TV service provider MultiChoice Nigeria has said the decision to move the world biggest football leagues to DStv Compact was because of the need to priorities subscribers’ needs, especially, in the face of current economic challenges.

    Its Managing Director, John Ugbe, who spoke during the launch of DStv Compact Value Campaign in Lagos said with the new offering, its customers would have access to the leagues, especially, English Premiership, La Liga and Euro 2016 from  February 23 via new sports channels, SuperSport 11 (DStv channel 231) and SuperSport 12 (DStv channel 232), dedicated to showcasing the EPL and La Liga respectively on the DStv Compact bouquet.

    According to him, this means that all Compact football fans will be able to enjoy the biggest games of the season in their HD format at no extra cost.

    ”One of MultiChoice’s key priorities is to put our subscribers’ needs at the heart of everything we do and since these have been tough economic times for everyone, we realised that our subscribers could use some good news. We’re excited that we can now deliver the best football action in the world to our Compact subscribers while ensuring that this development doesn’t negatively impact them financially,” Ugbe said.

    It also announced a price slash on Explora and Zapper decoders bundled with the Compact bouquet.

  • Nigerian advertisers brace for Cannes Lions Festival

    The stage is set for Nigerian advertising agencies to partake in world most glamorous and recognised advertising festival, Cannes Lions International Festival.

    The festival, which launches with a new campaign: Thank You Creativity, according to the Festival representative in Nigeria, CHINI Productions, has opened up the window for local agencies with series of activities that will climax few days to the global event in Paris, France.

    To ensure that local ad agencies actively participate, CHINI Production said most of the agencies will be busy with its local events such as the Roger Hatchuel Academy, the Young Lions Competitions, the Miami Ad School Scholarship Competitions, Lions Edit and Lions Night & Awards.

    The Managing Director of CHINI Productions and Cannes Lions representative, Mr. Nnamdi Ndu, said: “For many in the industry, this is as close as they can get to Cannes Lions. This is our own creative carnival! There is no reason in the world why any major brand or agency in Nigeria should not be at the forefront of this. More than ever before, we need creative solutions to get out of the present challenges we find ourselves in as a nation. And, here’s an open invitation for all hands to come on deck. If we don’t build our industry, no one else will.”

    “All the pre-Cannes Lions national activities for Nigeria will come to a head at the Lions Night & Awards in the evening of April 9 at the MUSON Centre Onikan, Lagos. This event will feature a colourful graduation ceremony of the Roger Hatchuel Academy, the Roger Hatchuel Academy Awards, the Young Lions Awards, the Miami Ad School Scholarship Awards and other exciting activities,” he said.

    These activities, according to him, are scheduled to take place between April 5 and 9. Entries for Roger Hatchuel Academy, Young Lions Competition and Miami Ad School Scholarship competitions are already open.

  • StarTimes secures African Basketball League right

    StarTimes has secured right to air live broadcasts of the the African Basketball League (ABL) on the TRACE Sports Stars channel from March 4.

    It said with the right, basketball fans will be able to watch the ABL including the All-Star Games, Play offs and behind the scenes show live on TRACE channels and TRACE Sport Stars, the first global entertainment channel dedicated to review of lives of stars in the world of sport.

    Its Group Managing Director, Media Department and VP, Michael Dearham,  said: “We are very excited to bring African basketball onto the StarTimes platform and believe the various matches will provide our sport loving subscribers with some high quality entertainment.”

    Also, the CEO of ABL, Ugo Udezue, said: “This is a historic moment for the ABL and will contribute greatly to the growth of professional basketball within the African continent. We are excited to feed the appetite of basketball lovers all across the world.”

    It said the TRACE Sports Stars is available on the StarTimes DTT channel 260 (Classic bouquet) and DTH channel 254 (Smart bouquet).

  • Chi unveils Come over to the Tea Side of Life Tv ad

    For Iced Tea consumers acrossNigeria, exciting times are here as Chi Limited, Nigeria’s market leader in juice and fruit drinks unveils a new marketing communication campaign for its Iced Tea brand tagged Come over to the Tea Side of Life.

    Meant to promote the culture of tea consumption across various strata of society, the Tv Ad aptly delivers the emotional attributes of refreshment, rejuvenation and naturalness associated with the brand in a resonating manner.

    The advertisement which is being deployed through television, radio, billboards and digital platforms as well as other marketing and trade activations is already receiving wide acclaim for its succinct depiction of the Chi Ice Tea brand with premium and persuasive imagery.

    The Tv Ad highlights an experience with Chi Ice Tea, which is in line with its brand promise of tasty refreshing goodness. Set on a beach, it portrays a lady who is in desperate need of respite and refreshment.

    She stumbles on a pack of Chi Ice Tea to quench her thirst and is instantly rejuvenated. This is dramatically depicted in her morphing and transforming into a refreshing mix of cool ice with hints of natural tea leaves & fruity flavors. This feeling of rejuvenation and refreshment is almost viral and triggers a chain of spontaneous refreshing reactions on the bright sunny beach. The whole crowd is invited to come over to “the tea side of life”, where each one gets refreshed and joins the crowd dancing to the beat of Chi Ice Tea.

    Importantly, the advertisement seeks to attract the attention of its target audience by featuring a diverse race of carefully selected characters, all coming together to celebrate and connect through dance and camaraderie, thus reinforcing the brand as world class and of premium quality.

    The Managing Director, CHI Limited, Deepanjan Roy said: “Ingrained in our processes is the desire to primarily cater to the needs of discerning Nigerian consumers, for high quality, healthy and refreshing drinks. Chi Ice Tea is another brand from CHI Limited that stands out as a world class drink with tasty refreshing value. We are confident that with our commitment to ensuring that consumers get only the best, Chi Ice Tea would continue to remain the number one Ice Tea brand of choice for refreshment and rejuvenation by millions of consumers across Nigeria.”