The Nation Newspaper

Category: Brand week

  • Why we celebrated our channel partners, by Airtel boss

    Airtel’s Channel partners have contributed to the success of the telco,  Managing Director,  Airtel Nigeria, Mr. Segun Ogunsanya, has said.

    Speaking at an event to celebrate the telco’s trade partners, Ogunsanya praised them for their commitment and loyalty in the financial year.

    The event, with the theme Winning customers for life partnership attracted over 70 Airtel Channel Partners from across the country. It featured special musical and comedy performances from top Nigerian artiste, Tubaba and comedian, Akpororo.

    Acknowledging the roles played by the partners in Airtel’s brand growth over the years, Ogunsanya said: “We thank all our Channel Partners for demonstrating exceptional zeal towards the achievement of the business objectives of our company. As partners in progress, they have contributed immensely to our success and fulfillment of promises made by the Airtel Nigeria to its teeming customers.

    “There is no doubt that our highly esteemed Channel Partners deserve to be acknowledged and commended for the effort they have invested into their businesses and the drive they have shown towards the success of this brand. It stands to reason that we offer you a warm handshake and encourage you to keep partnering with us to deliver better results.”

    He described Airtel’s partnership with its channel partners as a winning partnership rooted in shared interest to enrich the lives of Nigerians, shared values that reinforce people empowerment and innova-tiveness, and most importantly, a shared passion to win customers for life.

    He assured them that Airtel Nigeria would continue to provide support where needed and increase its investment in network quality and performance.

    “We will continue to invest in the expansion of our network and the enhancement of quality of service. Also, we are continuously evolving with innovative new products to offer telecoms consumers across the country with bespoke, world class mobile solutions that will enrich their lives and empower them to realise their full potential,” said Ogunsanya.

    Akwa Ibom-based Channel Partner, Mr. Unyime Idem, who is Managing Director, Idems Ultimate Ltd, won the CEO’s Award for Excellence and the grand prize of a 2015 Mercedes Benz GL 450, while another Channel Partner, Chief Ogoeze Nwabueze, the Managing Director of C&N Abuson Investments Ltd, won a 2015 Toyota Landcruiser for emerging as the National Primary Sales Champion.

    Prizes presented to other winners included brand new Toyota Hiace buses, generators, laser jet printers, Shop on Wheels, mobile tabs and a 2015 Hyundai Elantra donated by Zenith Bank, one of the sponsors of the raffle draw.

    Some of the top executives of the company who graced the occasion were Godfrey Efeurhobo, Chief Sales Officer; Maurice Newa, Chief Commercial Officer; Krishna Menon, Chief Finance Officer; Gbenga Rotimi, Director, Legal; Gbemiga Owolabi, Director, HR and Tenu Awoonor, Director, Strategy & Performance Management.

     

  • Deepening remittances through sport

    Were you at Campos mini stadium in Lagos when Peter Rufai former Super Eagles former goalie and captain rolled back the years and stopped some penalty kicks? If you were not there, you have missed vintage Rufai. I am sure during his active years he did not show so much enthusiasm! May be because the environment was relax and friendly.

    Rufai actually stopped several penalty kicks which were taken by veterans of the game of football. I strategically declined against taking a penalty kick. Why? I would have scored and Rufai is a friend. It was not a joke. It was a family football fanfare organised by Systemspecs Limited under the Remita Corporate Champions Cup (RC3) football initiative to keep corporate employees in top physical condition.

    Kids watched as their fathers took a tumble on the pitch. Wives sheered as their husband celebrated a goal. Friends and ardent football fans exchanged banters as radio deadliest football personalities, Femi and the Gang from Nigeria Info ran commentaries to add verve to the final between UBA and Nestle. Sorry, guys, UBA lost. Nestle won. However, the initiative was a melting pot of activities for employees and employers from different organisations across several industries. Remita removed restricted boundaries. CEOs and floor managers let down their hairs on a Sunday evening with no deadline starring at you.

    Management of UBA, Etisalat, MTN, Nestle, Leadway Assurance, employees and their families were enthusiastic about the tournament which lasted three weeks. However, some corporate organisations have engaged in sporting activity. The flip side is that it is confined to their four walls. Access Bank, First Bank, Fidelity Bank, GTBank and Lagos Business School have similar healthy routines. On the other hand, Remita – an electronic payment platform that helps you to move and receive payment easily – has extended the frontiers of promoting healthy living beyond the office walls.

    Through RC3, the sports-oriented electronic payment platform is designed to encourage a healthier lifestyle while increasing interaction between employees of different organisations in a fun atmosphere. Remita platform has attracted the involvement of about 15 corporate giants from different sectors of the economy.

    John Obaro, CEO, who by the way scored his penalty kick, explained that Remita is at the forefront of promoting a healthy work-life balance and cross-industry relationships among professionals through sports. “We want people to exercise and have fun without stress”. I am not sure if the Executive Director, ‘Deremi Atanda, score his penalty kick but he explained that work-life balance is about people feeling satisfied with the way they divide their time and energy between paid work and other things they need and want to do.

    Remita harnesses the potentials of football to reach the public, especially corporate Nigeria. While I watch the game of football at the Campos mini stadium, I realised that it is important for corporate executives to live healthy lifestyles as it would enable them to lead healthy organisations. I also reckoned that is why Remita used sport as a powerful unifying force within the society.

    According to report, Remita moves over $2.5 billion monthly as the Central bank of Nigeria (CBN) payment gateway. In its own way of deepening remittances through sport, Remita platform works with the public and private organisations of different sizes. It makes receiving and making payments easy.

    Developed 100 per cent in Nigeria, Remita empowers SMEs, multinationals, states, MDAs, NGOs etc to receive payments from their customers through a wide range of convenient payment channels such as their website, internet banking, mobile wallet, PoS or any bank branch.  As an individual, you can make remittance through Remita for direct debit or standing order such as your pay TV subscription so that you can watch as Peter Rufai saves some penalty kicks.

  • Nigeria’s CASERS Advertising group goes bullish

    Nigeria’s CASERS Advertising group goes bullish

    • Acquires nine agencies across African markets

    A leading marketing communications outfit, Casers Group, has acquired Mawal, the leading marketing communications network in French West and Central Africa.

    Chairman/Chief Executive Officer, Casers Group, Mr. Enyi Odigbo, who spoke in Lagos, said the acquisition is a demonstration of the firm’s commitment to deploy resources that will add value to the industry.

    Accordingly, the merger agreement, which was jointly unveiled by Mawal Group’s Chairperson, Mrs. Mareme Malong, is developed out of the successful DDB-led partnership of Casers Group, Mawal Group and INNOVA DDB in partnering MTN, the largest mobile telecoms operator in the Middle East and Africa.

    DDB manages MTN in Nigeria, Ghana, Liberia, Cameroun, Cote d’Ivoire, Republic of Benin, Guinea Conakry, Guinea Bissau and Congo Brazzaville.

    Odigbo said: “The acquisition of Mawal demonstrates our commitment to prudently deploy resources that will deliver unassailable value to existing and prospective local and multinational clients.”

    With this development, Casers Group becomes an unmatched solution for any multinational brand looking for world-class service delivery throughout West and Central Africa – to either launch or extend within the region. “This strategic combination eliminates the need for businesses that require a regional marketing communications solution to seek partners on a country by country basis, which often results in disparate service levels, in terms of quality and resource deployment,” said Odigbo.

    The Managing Director of INNOVA DDB and President of the Advertising Association of Ghana Joel Nettey, said: “The opportunity to partner on MTN for the past four  years throughout the region provided the learning curve needed to drastically reduce the teething problems associated with deals of this nature.”

    Meanwhile, the Chief Marketing Officer, MTN Nigeria, Bayo Adekanbi, reacting to the new merger by its brand’s creative handlers, said: “This is a commendable feat in Casers’ quest to deliver solutions to the increasing market opportunities, in West and Central Africa. Casers’ experience with MTN will be an added advantage and significant leverage in leap-frogging the challenges of the region, with speed, precision and effectiveness.”

    Also, Mrs. Malong said she and her team were excited at the development because “it is the coming together of like-minded Africans to form a more formidable entity that will outperform our individual operations. I cannot wish for a better retirement confident that I have left Mawal in the hands of partners I have come to trust”.

    This development is coming few weeks after Dentsu Aegies broke the news of its acquisition of Nigeria Media Fuse Limited.

    Casers Group is a parent company of the DDB Lagos, a creative agency handling MTN and other blue-chip account.

  • New pay TV banks on low-end market for growth

    The windows of opportunity in the Pay TV market have continued to attract new brides despite that it operates on an imperfect competition mode.

    With StarTimes, Consat, Montage making  efforts to slice the share of the market from a dominant pay TV brand, a new entrant, Actv has unveiled new strategic move to attract the low-end market whose population according to the brand handlers is a good bargain for growth.

    However, with the growing market size luring players into the industry, content creation appears and quality audio-visual experience that comes with a pocket-friendly subscription fee has become an innovative approach to get greater market share.

    Also, against a general perception that a Pay TV market without sports content such as European Football live matches would lose its ground, an indication has emerged that only a small population-mostly men- in the market TV market  watch pay TV. Experts believe a larger proportion of the pay TV consumers are women and children whose interest lie in entertainment and other TV contents.

    As a result, the new entrant, Actv is banking on this notion to position its brand as an indigenous Direct To Home (DTH) cable television service provider with a moderate subscription cost enhanced consumer TV experience, providing an easy access to high definition channels ACTV-6000 HD decoder which is offered as an exclusive offer by some other Pay TV brands.

    Launched last year, the station is carving a rapidly growing share of the Nigerian cable television market with its affordable world-class TV bouquets that address the needs and expectations of many customers in Nigeria. The company said it is concerned about what it considered the high fee charge rate in the industry and is already offering Nigerians some contents in low prices compared to competition.

    The Managing Director and Chief Executive Officer ACTV, Godfrey Orkeh, said during the launch of the brand last year: “With the launch of ACTV, we are saying to Nigeria that we are committed to ensuring that we provide value to everyone and we keep delivering value now and in the future.”

    The brand handlers said the ACTV-6000 HD decoder is undoubtedly a customer’s delight with its exceptional video clarity, enhanced sound quality, TV programme guide, recording, picture browsing and pause-TV features.

    The Director of Content, Jide Laurence, told The Nation that ACTV is primed to give Nigerians the opportunity to choose their television experience with its unique offerings. “Their advanced HD decoder that easily fits into one’s pocket and is highly portable is one of the decoder features many customers have been going out for”.

    He said that is why the pay TV is creating its own content to suit the taste of the Nigerian subscribers across ethnic barriers. “The company is also blazing a trail as the first truly Nigerian cable television service provider offering unique indigenous content. It delivers OJI, the first ever Igbo channel, ‘AREA!’ the first-ever Pidgin English Channel and ‘GATTV’ the first-ever Nigerian gospel music programme. It also offers ‘IBILE’ the Yoruba movie and entertainment  channel, ‘RANA’ the Hausa channel showcasing the best of kannywood and ‘e nolly’ representing Nollywood movies, series and  entertainment with lots of Nigerian content already being produced for the delight of its customers,” he said.

    To target the low-end market, he said, ACTV offers four bouquets with over 56 local and international channels for a paltry  “N1,999 subscription fee, customers enjoy its  world-class content available through the ACTV Prime bouquet with 18+ channels, ACTV Family bouquet with 24+ channels for N2,499, ACTV Family Max bouquet with 36+ channels for N3,299 and ACTV Premium bouquet with over 56+ channels for N4,999 monthly.  Furthermore, the company is currently running a promo that gives customers free subscription for three months when they buy its decoder and dish for just N10,000.”

    ACTV offers over 45 international TV channels providing news, movies, general entertainment, children, sports, religion, lifestyle content genres to mention, but a few. The ACTV channel lineup includes BBC World, Sky News, Aljazeera, France 24, Russia Today, Fox News, FOX Business News, VH1, MTV Base, BET, FOX Movies, B4U Movies, FOX Sports 1 & 2, Nickelodeon, Baby TV, NatGeo Gold, Investigation Discovery, Fine Living Network and many more.

    Since it was launched last year, Laurence said the market is already responding positively and strongly to the ACTV offerings as shown by its growing subscriptions record which he refused to disclose as a result of competition.

  • UEFA final match delights MasterCard sponsored player mascots

    After being named winners of the MasterCard Goal Celebration Contest, two football-loving children from Nigeria were part of a MasterCard Priceless Experience penultimate weekend as official player mascots for the UEFA Champions League Final in Berlin at the Olympia Stadion.

    The two winners – Abba Ahmed and Jordan Ubah –walked through the tunnel and onto the pitch, escorting star players from FC Barcelona and Juventus.

    The player mascots, according to MasterCard in a statement, also experienced the buzz and excitement of the pre-match build up, which included access to the tunnel, a practice run out and collection of their official match day uniform.

    The Vice President and Area Business Head, MasterCard, West Africa, Omokehinde Ojomuyide, who selected the two finalists, said the player mascots enjoyed an absolutely priceless experience on the pitch during the final.

    The contest saw parents, teachers and football coaches share videos of their children and students performing a goal celebration on social media to stand a chance to win a MasterCard Priceless Experience, which also included the all-expense paid trip with their families to watch the UEFA Champions League Final.

    The panel of judges consisting of former international footballer Nwankwo Kanu, Tunji Adeyinka, Managing Director, Connect Marketing and Ojomuyide, selected the two finalists from hundreds of entries.

    When notifying these two children that they had won the contest, MasterCard created two Priceless Surprises to make the experience even more special.

    Ahmed’s Priceless Surprise included being invited to attend a movie with his family. The movie was interrupted by a video message from Kanu, who pronounced Ahmed one of the contest’s winners. Kanu then walked into the movie theatre and presented Ahmed with his player escort jersey, after which they performed a goal celebration.

  • AAAN to Buhari: appoint expert as minister

    AAAN to Buhari: appoint expert as minister

    President Muhammadu Buhari has been advised to appoint a skilled marketing communication professional as the Minister of Information.

    The Association of Advertising Agencies of Nigeria (AAAN) gave the advice in a statement.

    Its President, Mr. Kelechi Nwosu, noted that the new role of the Ministry of Information is far beyond the traditional role of acting as a catalyst in disseminating information and management of the information machinery of the government.

    The association believes that the position is of strategic importance hence the ideal minister should have a track record of brand building and executing high impact communication strategies and frameworks in the interest of the nation.

    Kelechi said: “The country has been confronted with several image and brand positioning challenges of recent and critical in complicating the problems has been the absence of brand  communication expertise as a strong consideration in the appointment of the heads of the country’s Information Ministry. But we are happy that the new government rode to power, driven by the campaign slogan of Change. For us, this change should be extended to the appointments of professionals to manage relevant strategic offices.”

    He added that information management has become very complicated and requires a professional with proven track record in handling complex projects.

    He added: “In the global balance of relationships, perception is everything. But we have toyed with managing the complicated communication challenges of the country, using non-professionals that practically spend their tenure learning on the job and employing knee-jerk strategies on a job that demands deliberate strategic long term planning. This has not worked and we believe our new President will extend the mantra of change that brought him into office to the area of working with professionals for the nation’s information management processes.”

    Nwosu added that the challenge of rebuilding the confidence of other countries and getting the buy-in of Nigerians in the task of rebuilding the country requires a lot work in perception management and only a professional information manager would be capable of weaving the threads together to ensure that Nigeria regains its pride of place in the global community.

    He said further that Nigeria as a high value brand needs a team of committed, qualified and retained Integrated Marketing consultants to work with the minister and the government to position and communicate the vision and policies.

  • OAAN to hold Ninth Poster Award

    The Outdoor Advertising Agencies of Nigeria (OAAN) will hold its Ninth OAAN Poster Awards and Exhibition on June 25, at the  Federal Palace Hotels and Casino Victoria Island, Lagos.

    Its President, Mr. Charles Chijide, said the award was born in 1997 to promote and reward creative excellence in the Out-of-Home sub-sector of the economy. “It was also a designed platform for the advertisers, suppliers and partners to exhibit their products and services,” hesaid.

    He added that plans were in process to ensure that the event records significant improvement in all aspects.

    He listed the categories of the awards to include: Diary food and beverages; alcoholic drinks; non-alcoholic drinks; financial services; public service and real estate; electronics and electricals; automobiles and accessories; household products; pharmaceuticals cosmetics; telecoms; Information Communication Technology (ICT); grand poster and Legend of Out of Home.

    He explained that OAAN had tried to create opportunities for all the sectors of the Nigeria economy.  “Our focus, however, is primary on those sub-sectors that regularly engage our platforms to advertise their brands,” he said.

    Activities for this year’s event include: A press conference to intimate the media of plans that would boost the outing; courtesy visits of committee members along with OAAN leadership to their corporate allies and supporters; a stakeholders’ Breakfast Meeting/interactive forum, a day prior to the event and coordinated exhibition of OOH suppliers/partners.

    The reception is expect to kick off by 5pm, followed by a cocktail leading to the event.

  • No more rainbows in the Rainbow nation

    The party is over. It is time to go home.” That is what the nationals of Rainbow nation seems to be saying to immigrants who have spent years in South Africa. Rainbow nation, a term coined by Archbishop Desmond Tutu, was popularised by late former South African president, Nelson Mandela. Rainbow nation was a metaphor to describe South Africa’s multicultural diversity.

    However, with the way things stand now, the rainbow has disappeared. The nationals are not in a party mood. They have turned Dracula. They now suck blood. For the immigrants, particularly blacks, it is time to return home.

    Those who failed to yield to this advice were greeted with violent riot on the streets of South Africa. Watching the news on TV recently, I saw hundreds of foreigners who have been maimed. Shops belonging to foreigners were looted. Thousands of blacks were rendered homeless. Gosh, why would a host suddenly turned violent and kills his guests? Is it because the guests have accepted jobs meant for the locals? Is that what has led to high unemployment in South Africa?

    Whatever it is, this is the verdict. South Africans, as host nation, do not like our faces any more. The fact that Nigerians are black, bold, and not witless, sort of irritates the host. The host does not like every step we take.

    That is why the host has taken up cudgel against our brothers and sisters in the Diaspora. That is why the host has maimed them without apology. That is the cause of this curse. Is it because we have accepted the odd jobs, waited on them, cleaned after them, polished their shoes in restaurants and cafeterias? Is it because we have rolled up our sleeves, dirtied our fingers, and rolled on the garage floor?  Could this have caused disparity between the locals and Nigerians and other immigrants? However, reports claimed that inequality in the Rainbow nation has gone up within the racial groups. This isn’t a bad thing, if you ask me. But it seems that it has bred a society that itself breeds inequality. As we all know, it is the labour market that transforms a society. But in South Africa, job creation is not very high.

    Research has  suggested that immigration posses few threats  to South Africa. Immigration does not hinder access to housing and services. But South African politicians have continued to demonisse foreigners. They said immigrants undermine economic transformation. They said it heightened crime. They said it exposed the Rainbow nation to disease and organized crime.

    Yes, we know that anti-outsider sentiments are rising globally. But South Africa’s variant is particularly pervasive across its socioeconomic status, location and race. I believe this black self-hate [afrophobia] is inherited from the apartheid era.

    Otherwise, I am yet to understand why a beggar would insult another beggar? Why the pot will call the kettle black? Why a black man would maim another black man? Is it because one black man possesses inborn ability to see and seize opportunity?

    Is it because he is street smart and understands how to survive in a foreign land? Is that why other blacks and Nigerians living in South Africa have suddenly become threats to the economic survival of South Africans? Some of my colleagues who have travelled to the Rainbow nation for courses and conferences attested to the existence of topnotch infrastructure in South Africa. “Driving on the highway is a precious experience.

    You would think you are in any Western nation,” they chorused. “The telephone tariff is cheap”. Hmm, South African brand may look dandy and dapper. However, its popularity as an attractive destination brand has waned because some of my colleagues have sworn never to return to the Rainbow nation.

    South African government has said it would protect those who entered the country “legally”. Meaning: Immigrants who entered the country illegally may be hurt. According to reports, in the days following xenophobic attack, the government rolled out Operation Fiela to fish out dangerous elements. But it took place in a migrant-rich neighbourhood. 700 people were arrested for deportation and 150 others were charged for various offences.

    As it is, visits to South Africa by Nigerians and other foreign nationals would obviously be marred by concern about xenophobic violence. This kind ofviolence betrays hopes of a peaceful Rainbow nation. This kind of violence has an adverse effect on the image of the Rainbow nation. Let Nigerians and other nationals come home now. Indeed, the party is over.

  • Huawei targets low-end market with Y3

    Huawei targets low-end market with Y3

    Huawei has unveiled the latest low end smartphone tagged Huawei Y3 to spur mobile connectivity in Nigeria.

    According to the firm, the Huawei Y3 which is powered by Etisalat Easyblaze followed the successfully launched the Ascend Mate 7 late last year.

    Senior Marketing Manager, Huawei Nigeria, Olanipekun Okunowo, said: “We are excited to launch the Huawei Y3,” a powerful more accessible entry range Huawei smartphone to the Nigerian marketplace.’’

    He said the Huawei being able to leverage all the capabilities of the existing mobile networks, the Y3 offers customers a choice of smartphone developed by Huawei, one of the world’s strongest pedigrees in mobile telephony today.

    He stated that the Y3 is specially designed for the Nigerian market with great features and quality construction that both new and experienced smartphone users will appreciate.

    Okunowo added: “The Huawei Y3 is a stylish dual sim android smartphone with an elegant matte finish, flawless curve design, and single hand control. It sports a 4.0-inch capacitive touch screen with a resolution of 480 x 800 pixels, 16M colours, and an LCD WVGA screen display screen coated with scratch-resistant glass. It runs on Google’s Android Operating System – 4.4 Kit Kat – on a 1.3 GHz Quad-Core Processor. It also provides 512MB RAM and 4GB ROM.”

  • Dentsu Aegis Network partners Media Fuse Nigeria

    Dentsu Aegis Network partners Media Fuse Nigeria

    A leading marketing outfit, Dentsu Aegis Network, quoted on the London and Tokyo Stock Exchanges, is set to boost the media sector through major investments in Media Fuse Nigeria Limited, writes ADEDEJI ADEMIGBUJI.

    When everyone thought the era of affiliation in the marketing communication industry was fast becoming a fading fad, a major investment announced in Nigeria last week has proved this wrong.

    Dentsu Aegis Network, a global marketing conglomerate quoted on both London and Tokyo Stock Exchange and a media agency, Media Fuse Nigeria, established by Mr. Emeka Okeke,  have entered into a deal to deepen its global expansion drive.

    The partnership is an eye on emerging market-leader in the African market, especially Nigeria where the population of consumers is irresistible, plus an economic growth predicted about seven percent yearly and the digital and media landscape increasing by an estimated 15 per cent in 2014 alone.

    With acquisition sprees across Africa by Dentsu, Media Fuse will now operate as Media Fuse Dentsu Aegis Network, joining the strong network of Dentsu Aegis Network brands such as Carat, iProspect, Isobar, Posterscope and Vizeum in sub-saharan Africa.

    According to Okeke, the joint venture conforms to the new reform by Advertising Practitioners Council of Nigeria (APCON) on foreign investment in Nigeria, saying Media Fuse has a majority stake in the business ownership configuration.

    He said Media Fuse was incorporated in 2013 and launched its services in the market in January the following year.

    “The agency is registered as an indigenous national media agency having obtained a national operating licence from APCON. The agency broke its first campaign in February 2014 with the launch of the Swedish online classified ads service-tradestable.com having won the business in a keenly contested media pitch. As the agency continues its drive to deliver compelling services in the marketing communications industry, its operations received a boost with the keen interest shown in the business by global player Dentsu Aegis Network resulting in acquisition of equity interest in the business in July 2014 and subsequent change of name of the company to Media Fuse Dentsu Network Limited,” he said.

    He said further that the merger marks the dawn of new era in marketing communications in Nigeria with a young indigenous media agency getting the attention of a global network in foreign direct investment with full access to tools, capacity building, specialist agencies offerings in digital marketing, digital performance, Out-Of-Home (OOH) specialist offerings in strategy and planning as well as convergence planning through the flagship power brands of Carat, Vizeum, Isobar, I-Prospect and Postercope.

    Media Fuse Dentsu Aegis Network will be led by Okeke, who has worked in some West African countries, such as Nigeria, Ghana, Cameroon, Senegal, Cote d’ Ivoire, Sierra-Leone, Gambia and Liberia.

    Emeka and his team of 25 are bringing to the table a market known for reputation, a passion for the industry and a vision to grow clients’ brands and through the deal with Dentsu Aegis Network.

    Established associations between Media Fuse and the Carat-Adams affiliates in Ghana and Senegal, as well as relationships with key Dentsu Aegis Network global clients, highlights the immediate strengths and opportunities of the new partnership.

    Though the global network will contend with its global competitors, such as WPP, Publicis, Omnicom Group’s OMD whose affiliates in Nigeria advert agencies are leaders in various market categories, such as advertising, public relations, experiential marketing, outdoor and media independent businesses but the Chief Executive Officer Dentsu Aegis Network Sub-Saharan Africa, Mr. Dawn Rowlands, said the network was ready to compete for business considering that it’s a global market leader in digital marketing.

    “Our plan is to invest in a way that we invest. There is a push from our clients to invest in emerging market, especially Nigeria. We see that digital marketing will be 80 to 90 per cent of our business in the new market. We see opportunities in Nigeria to challenge for business. We want to collaborate with the media and our partners that we have chosen the right agency. We are here to challenge for business. In digital leadership rating in the world, we are the leader with 43.8 per cent rating, followed by Publicis with 38 per cent, WPP 35 Percent and Havas 26 per cent,” he said.

    Meanwhile, before the merger was consummated, Media Fuse parades blue-chip media accounts such as Procter & Gamble West Africa (English and Francophone), MasterCard, Adidas, Philips, Old Mutual and tradestable.com.