The Nation Newspaper

Category: Brand week

  • ‘Bridge Of Progress’ By Life Beer Gets Underway

    Life Beer is ending the year on a high. After a year which has seen the beer brand further deepen its connection with its southeastern consumers with initiatives such as Hi-life fest and Life Progress Booster, Life will now be wrapping up 2018 with two parties and a concert.

    The “Bridge of Progress” parties are set to hold in Anambra and Owerri on the 26th and 28th of December respectively. While the Flavour of Africa Concert, which will be sponsored by Life Beer, is set to hold on the 30th.

    Here are 5 reasons not to miss these year-end festivities:

    • Phyno For The Culture

    Indigenous rapper Phyno is fresh off his latest single with pop sensation – Teni, and with the massive airplay, the new track has been getting, one can expect Phyno to be in high spirits when he hits the stage on Boxing Day.

    He will be headlining the Anambra edition of the party and he’ll be bringing his considerable talents and electrifying personality to the fore.

    If his last performance at the Hi-life fest is anything to go by, you can expect Mr. Alobam, to deliver a scintillating performance once again.

    • What’s Life Without a Little Bit Of Flavour

    Alongside Phyno, Flavour is another ambassador of the Life brand, and he will be taking over the reins to headline the Owerri edition of the Bridge of Progress Party. A few days later he will also be hosting his own concert in Enugu, making it a dream week for fans of the highlife maestro, who will be getting a chance to see him perform back to back.

    Flavour is the master of using a live band to beautiful effect, bringing his classic renditions to life with impressive live instrumentation. Seeing an artist perform so well with a live band is a rarity in Nigerian music, hence if you care for real, undiluted musical performance, you certainly don’t want to miss this party.

    • Life Beer

    At the heart of these three entertaining events is the Life continental beer, the beer brand which is unapologetic in its love and commitment to the Igbo culture and tradition. You can expect to enjoy loads of Life Beer when these parties get started. After all, what’s a party without Life?

    • A Special Way To End The Year

    You’ve had a long year, you’ve worked hard, and now is the time to unwind a little, the time to live a little, the time to enjoy life.

    Life beer is providing its consumers with a festive experience to reward them for their loyalty, hard work, and dedication throughout the year. All of these, while celebrating the progress of the people.

    If any of these describe you, then you know where to be on Boxing Day and the days that follow.

    • One For The Culture

    It is not unusual to see Nigerians of south-eastern ethnicity head home to their states of origin to celebrate the festivities. This long tradition will continue this year and this is part of the reasoning behind the the timing and location of these parties.

    People from Enugu, Owerri, and Anambra can get a chance to not only travel home but also celebrate the end of the year with Life beer.

    And while the likes of Phyno and Flavour will be performing, you can also expect the very best of highlife music. The likes of Chibest David, a previous winner of the Hi-life fest will most likely make an appearance, as well as other local talents such as the Obiligbo brothers who are fan favorites of people in the East.

    Life Continental Beer has proven time and time again its understanding of the Igbo people and how to deliver on the things that are important to this demography, so you can expect all boxes to be checked when the “Bridge of Progress” parties kick-off on the 26th of December.

  • Goldberg Lager celebrates with brand loyalists in Ota

    This year festive season has also come with a mark of  celebration and a time to just appreciate the best of the year last past years. These moments help Nigerians mark the end of yet another year successfully, while we usher in a new year.

    Premium quality Goldberg lager, that is brewed to unique golden standards where not going to be left out as they hosted a premium gathering of brand loyalists and music lovers. Tagged Unlimited Faaji, the event aimed at providing entertaining, culture, music and an all round exciting experience for audiences residing at Ota Ogun state.

    The town stood still for the event of the year, which held at popular tourist destination Shoprite Ota featuring the very best as veteran fuji musician Wasiu Alabi Pasuma and comedic Nollywood actor Adekola Odunlade came through, thrilling audience all round. Everyone present had an extraordinary experience.

    So now you know what went down as well as when and where the greatest show of 2018 held, but i’ve got good news for you, the trail of unlimited fun would also be coming to the city Benin, Edo state to help consumers as well as audiences all round usher in the new year in grand style.

    Now is the time to circle out the dates on your calendar so as to celebrate the golden side of life brought to you by the brand with the most, premium high quality tasting and coloured Goldberg lager Beer. This December 2018 is looking great especially with these great experiences provided by the brand having occurred and about to hold.

  • Star Lager Beer celebrates iconic Lagos heritage

    The three white cap chiefs originally positioned at the point of entry of Lagos State to welcome visitors has now been branded by Star Lager Beer.
    The sculpture now wears novel artistic material.made of create. And it is painted in gold colour.
    The sculptures now in Epe is rich in meaning as the three chiefs represent cultural heritages and the three major traditional greetings on Lagos Island.
    As gathered, the brand re-built the statue which was originally sculpted by Biodun Shodeinde in 1991 to align with the One Lagos call, just as the 2018 edition of the annual One Lagos Fiesta which officially kicked off on the eve of Christmas at five designated locations in the state gets underway.

    The open air fiesta is said to usher in the new year with loads of live concerts by Wizkid, Davido, Pasuma, Olamide, Sunny Ade, Mr Real, Slimcase, Mr P, Teni and a host of others.

    The One Lagos Fiesta will feature support from Star Lager in five locations – Agege stadium Agege, Bar Beach, Epe, Ikorodu, Badagry and Victoria Island, culminating in a grand finale at Eko Atlantic City and the national premium beer brand will provide refreshments for consumers as they partake in exciting games and experiences at the Star Corner.

    Speaking about Star’s support of the event, the Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, declared,

    “Star Lager is committed to providing the best entertainment offering to consumers as we continue our support of One Lagos Fiesta. We take pride in this partnership and our goal is to continually upgrade experiences for our consumers as we promise bigger and better experiences in the future”.

    Star Lager in previous years, has been present and supportive of the annual year end felicitations. The Portfolio Manager, National Premium Brands, Nigerian Breweries Plc., Sarah Agha expressed the brand’s commitment to extending the excitement by saying,

    “Star Lager has always been a proud supporter of the iconic Lagos heritage and this year we have something special planned and we can’t wait to unveil it”.

    Star Lager, an iconic national premium product, brewed by Nigerian Breweries Plc, a Heineken Company, will also be hosting a series of exclusive events in 2019. With a long history of supporting the consumers’ passion, Star continues to create premium experiences as it is doing this December with Wizkid VIP Experience, Olamide Live In Concert, Burna Live, Uli Music Festival and Warri Again.

  • How Betway Plan to reward Nigerian Customers

    Betway Launches Multi Bet Promo Aimed At Rewarding This December

    Betway has announced that the launch of Multi Bet Promo is to reward customers this festive season.

    The online sports betting platform, said it will reward sports enthusiasts with mouth-watering bonuses in its Multi Bet Madness promo.

    The official partner and sponsor of the first ever Nigerian 5-a-side league,also noted that the customers will have the chance to supercharge their wagering with payout increases on all Multi Bets.

    For every Multi Bet placed this month, Betway will give a payout increase on winnings depending on the number of bets in a betslip.

    To participate in this promotion is easy, customers must place Multi Bets on any sport. The value of the increased payout is dependent on how many fixtures you have in a Multi Bet. The payout increase will be credited within 24 hours following the settlement of the qualifying Multi Bet.

    Country Manager Betway, Lere Awokoya said “This promotion is all about rewarding Nigerian customers during the holiday season. Betway is committed to making customers happy and satisfied at all times and one way we can do that is by frequently rewarding our loyal customers with fantastic promos.”

    Betway has been involved in many promotional activities since its entry into the Nigerian market and looks forward to introducing much more reward-based promotions in the future.

  • ‘MTN Smart Survey okay for business growth’

    MTN Nigeria has Launched a new business tool called MTN Smart Survey.

    The mobile technology company said the digital solution will enable smart business owners to leverage on market research in developing effective strategies for growth.

    MTN Smart Survey, offered in collaboration with Communication and Marketing Research Group Limited (CMRG), provides an electronic medium for conduct and administration of surveys specifically targeted to a group of MTN subscribers

    The solution comes with USSD Channels.

    in business, market/consumer surveys provide detailed insights into competitors, and aid in understanding customers’ preferences & discomforts.

    Consumer surveys are used in analysing latest market trends, consumer buying patterns, economic shifts, and demographics.

    Useful as these surveys may be, many businesses are unable to obtain the insights they need from them for business decisions.

    MTN said the Smart Survey solution will seamlessly address this challenge as the USSD channel to subscribers can be profiled based on specific attributes, such as age, gender, location, etc.

    The launch of the new solution had in attendance dignitaries from various business sectors in Nigeria who had a firsthand experience of the platform and its functionalities.

  • Multichoice Nigeria says ‘Thank You’

    Entertainment company, MultiChoice Nigeria held a year-end party to appreciate the support provided by the media throughout 2018.

    According to the firm, it recorded a successful business year in 2018 stating that the media played a major role in its success story.

    The event which held at the MultiChoice headquarters in Victoria Island, Lagos, also served as a content showcase, taking a retrospective look at MultiChoice’s 2018 content roster whilst providing some insight into the organisation’s local and international plans for 2019.

    Chief Customer Officer, MultiChoice Nigeria, Martin Mabutho said: “2018 was definitely a year to remember for us as we celebrated numerous milestones, including the incredibly successful Big Brother Naija: Double Wahala, end to end coverage of the FIFA World Cup, Premier League, UEFA Champions League, La Liga, Italia Serie A, which we brought back to our screens, and the launch of MultiChoice Talent Factory, our flagship investment initiative to train Africa’s future storytellers”.

    Speaking further, Mabutho said: “MultiChoice and Africa Magic also celebrated 25 years and 15 years respectively of providing world class international and local content to viewers across the continent. All these successes have been recorded because of the incredible support given to us by the media across all platforms. As is our tradition, we celebrate and recognize the incredible role they continue to play across the industries where we operate.”

    He also gave a glimpse of what to expect in the coming year including local and international shows and blockbuster movies, best sports offering, telenovelas and exciting kids’ content. Value added services such as DStv Now app, ShowMax and BoxOffice will continue to be on offer from the company, he said.

    The event was hosted by Bisola Aiyeola, Big Brother Naija 2017 alumna and winner of the trailblazer award at the 2018 AMVCAs. Guests were treated to good music, food, drinks and games which saw winners carting different prizes such as generators, kitchen devices and other consolation prizes courtesy MultiChoice Nigeria.

     

  • Star Lager Beer Subscribe for Olamide, Wizkid, Kcee Concerts

    Star Lager Beer has planned to sponsor a range of music concerts holding across Nigeria this December, this has been revealed.

    The foremost Nigerian beer brand will be involved in  Wizkid Live in Concert on the 19th of December, Olamide Live in Concert on the 23rd of December, Burna Live on the 26th of December, Uli Music Festival on the 30th of December and Warri Again on the 28th of December, 2018.

    In an exciting online unveil, Star Lager Beer announced its support for the biggest music events this month.

    Speaking on the announcement, the Marketing Director Nigerian Breweries Plc, Emmanuel Oriakhi said,

    “In June 1949, the first bottle of STAR lager beer rolled off the bottling lines of the Lagos brewery of Nigerian Breweries. Today, nearly 70 years later, STAR is the undisputed market leader in Nigeria’s alcoholic beverage industry and is also recognized globally.

    “Key to creating such a powerful, vibrant and relevant brand has been the emphasis on connecting with the youth demographic through music and sports.

    STAR has been able to harness the power of music to pass messages across to its  consumers through such activities as Nigeria’s largest and most celebrated music festival, the Star Music Trek. This month, we will be supporting the biggest concerts in the music scene and we cannot wait to do even more in the coming year”.

    The launch of the Star Music App and ‘Star The Winner Is’ were other avenues through which the beer brand used music as a vehicle to engage with its consumers. Before now, STAR also achieved a similar effect through ‘Star Quest’ which provided the platform for the discovery of several established Nigerian musicians such as KCee who won the inaugural Star Quest in 2002 as part of the twin-act KC Presh.

    STAR has consistently maintained its market leadership position by ensuring its activities keys into the thoughts and sentiments of consumers. STAR has thus made itself the ‘default’ Nigerian beer and a regular part of everyday life in the minds of its consumers.

  • MTN Nigeria unveils 4th edition of ”Season of Surprises”

    MTN Nigeria on Sunday in Lagos unveiled its 4th edition of ‘Season of Surprises’ in commemoration of the Christmas season.

    The Human Resources Executive of MTN Nigeria, Mrs Esther Akinnukawe, said that the ‘Season of Surprises’ was part of MTN’s community development initiatives which would spread to other parts of the country.

    According to her, the 4th edition of the programme started at Ikoyi community and its environ.

    “Making the lives of our customers and community brighter is the major concern of MTN and that is the reason the Season of Surprises was instituted.

    “The Ikoyi community and its  environ is the starting point.

    “We are doing this because we believe charity begins at home and other communities will eventually partake in this initiative,” she said.

    She also encouraged everyone in the family and communities in the Christmas season  to show kindness to people around them.

    Also, the Chairman of MTN Nigeria, Dr Paschal Dozie, while declaring the event open,  said that the Christmas season was a time for giving and encouraged everyone to give to people around them.

    “This is a time for giving and we are going to give to everyone irrespective of who they are; whether they are our subscribers or not, we are just happy to give out.

    “It is not only material items but also  goodwill to the people of Nigeria,” he said.

    That over 200 residents of Ikoyi and its environ went  home with different gift items such as rice, cartons of indomie noodles  and groundnut oil.

    Four people won generators from the  raffle draw organised by the communication giant.

  • Promo: Hero Lager gives 97 winners N1M each

    Hero Lager, a beer brand from the stable of International Breweries Plc, has rewarded 43 Nigerians with cash prizes and gifts in the ongoing national consumer promo, tagged, HEROnaires Mega Promo, 2018 Edition.

    The 43 consumers emerged as winners in the latest draws bringing the total number of consumers who have won N1 million and other consolation prizes to 97 since the promo kicked off on 1st October, this year.

    The HEROnaires Mega promo is a reward scheme offering consumers who are above the legal drinking age of 18 with N1 million weekly wins for 17 weeks as well as cash prizes of N50, 000 over the next two months.

    “As a business, our dream is to bring people together for a better world. We are therefore delighted that Hero Lager is able to reward and empower loyal consumers via this exciting and life-changing promotion. We are committed to impacting lives for good and putting smiles on the faces of our consumers by creating an opportunity for them to become millionaires,” said Marketing Director, International Breweries Plc, Mrs. Tolu Adedeji.

    “We encourage all our existing and potential consumers who are within the legal drinking age to participate in the ongoing promo and increase their chances of belonging to a tribe of HEROnaires,” she added. “As we enter the season of sharing, caring and giving, what better way is there to salute our teeming consumers than avail them with the opportunity to become success stories as HEROnaires.”

    On how to be the next HEROnaire, Tolu explained that all consumers need do is to simply text HERO and the unique code under the crown cork to 3810 and they will be eligible for the draws and subsequent entries will qualify consumers for the weekly cash prize of N1 million and other mouth-watering consolation prizes.

    Marketing Manager, Hero Lager, Obumneke Okoli, said, “HERO has continued to inspire Nigerians on their journey and helping them to achieve heroic feats and giant strides. Our products are highly famed for quality and also the exceptional consumer experience they provide. We are happy because this platform is an avenue that is translating the dreams of our consumers into reality.”

    It will be recalled that HERO Lager started its journey from the Eastern part of Nigeria in 2012 and this sojourn has so far seen it attain and achieve HEROic feats as the preeminent beer brand in the region and a market leader in its category.

  • Zeneral Consulting Clocks 5, Plans Cancer Awareness Campaign

    As part of efforts to create awareness on the type of cancer prevailing among Nigerian women, and men, Zenera Consulting will on the first day of December hold an awareness campaign and  a 3.4-kilometre walk in Lagos.
    Zenera has partnered Lakeshore Cancer Centre on the campaign initiative which also include granting the wishes of five young cancer patients as a way of inspiring hope.

    The Cancer Walk, themed ‘Hope Beats Cancer’ and other initiatives is conceived to mark the fifth-year anniversary of the advertising and public relations firm and also to give back to the society.

    According to the firm, the 3.4-kilometre walk (approximately 30 minutes) is supported by the Federal Road Safety Corps and Health Maintenance Organisation partner, Roding Healthcare Management.

    It said, the walk will commence from Four Point Hotel to Lakeshore Centre, Sanusi Fafunwa street, Victoria Island, Lagos.

    Managing Partner of the firm, Meka Olowola, expressed that Zenera hopes to raise awareness generally on cancer, and more specifically, Multiple Myeloma, a rare form of blood cancer.

    “Cancer awareness is still at a very low level in Nigeria, and for those who are aware, they look out for the most common forms. With this walk, we are identifying with those who have lost loved ones to one form of cancer or the other and encouraging those who are battling this that hope beats cancer.

    We are also creating awareness for Multiple Myeloma, a rare disease that represents about two percent of all cancers. A lot of people do not hear of it until they are diagnosed, and this makes it harder to beat. We have seen cancer as a very valuable knowledge and awareness point for us, ” he said.

    Dr Oge Ilegbune, the Head of Strategy at Lakeshore Cancer Centre said her organisation, which is the only private operational facility in Nigeria, dedicated solely to cancer prevention and treatment is partnering with organisations who are like-minded like Zenera and are  looking at cancer with hope and a need to drive awareness

    “In Nigeria, people should not be dying from preventable forms of cancer just because they are not aware until it reaches Stage Four. As a cancer centre, we cannot be waiting for people to come through our doors at Stage Three and Four.

    We need to concentrate on education and awareness. When people get the right information, and they start talking about it, then they can start asking, ‘where can I go and do a screening?”

    “Roding Healthcare has been a long-time HMO partner to Zenera Consulting and we are very excited about this initiative. We will be coming in with our medical team and ambulance to support the cancer awareness walk,” Gbolade Ogunsan added.

    Since inception, Zenera has initiated various social investment programmes and identified with worthy causes aimed at impacting lives and communities. Apart from the cancer walk, in December 2018, the company will be sponsoring a golf tournament at Lakowe Lakes Golf Course, Lagos.