Category: Brand week

  • Heineken on Europe Trip with Seven Nigerian Consumers

    Heineken has named seven Nigerians as winners of its all-expense paid travel experience to Amsterdam, Paris, and Barcelona.

    The seven lucky consumers were selected in a draw at Heineken House in Lagos. The top 60 consumers who unlocked the most countries during the campaign were invited for the draw.

    Six winners Gregory Ayodeji, Aregbesola Abdulkareem, George Osadolor, Afolashade Adu, Oladoyin Falodun, Arinze Ifejirika were chosen via a  raffle draw, while the 7th winner, Omolara Bamgboye who emerged as the most influential social media user during the campaign was also presented with a flight ticket.

    All winners will enjoy a premium in-flight experience provided by KLM Royal Dutch Airlines, hotel accommodation, shopping allowance and VIP access to the special Heineken Experience.

    Mr. Emmanuel Oriakhi, Marketing Director, Nigerian Breweries in his statement expressed Heineken’s plans for the winners. “The 7 lucky winners will not only get to explore the best of Amsterdam, visit the ‘Heineken Experience’, the historic brewery which was designed for consumers to connect with beer-making and the history of Heineken, they would also visit Paris and Barcelona.

    To ensure the best travel experiences for winners of the contest, Heineken has partnered with KLM  – a world-renowned airline which also has its roots in the Netherlands, to give the lucky winners an amazing travel experience and a trip of a lifetime.

    Heineken is recognized for developing interactive and innovative campaigns and breaking new grounds in its approach to marketing. These innovative strategies not only create a revolutionary experience but also deepens connections with consumers.

  • Why States, LGAs should embrace TSA

    Today, hardly anyone is in doubt that the Treasury Single Account (TSA) is the most impact fiscal initiative of any government that has ever ruled Nigeria.  At the federal level and for a number of forward-thinking states that have implemented it to the letter, the TSA has been instrumental in improving accountability, boosting revenue collection and giving the government a firm control over its spending.

    Prior to its full implementation about three years ago, our major challenge as a nation was mostly traced to the fundamental lack of systems capable of safeguarding against leakages, corruption and financial opaqueness down to the basest level – the grassroots.

    However, since the federal government mandated all its ministries, departments and agencies (MDAs) to fully comply with the TSA policy by closing all accounts they operated and scattered across the country, many of which had become the funnels of blatant looting of public funds, it has become easier to trace all government funds stashed away in commercial banks to yield interest. It also stopped the government from going cap in hand to borrow its own money time and time again!

    Not only were over twenty thousand bank accounts closed across Nigeria; for the first time in our history, the all-powerful Federal Government of Nigeria had a timely insight of its finances, knowing how much each MDA had in its coffers per time and how much government had in the treasury in total.

    These capabilities were achieved without hindering the works and processes of each MDA. The era of applying for bank statements from different bank branches from time to time to know its true financial position also ended.

    The federal government saves about N4 billion monthly in bank charges and as at March 2018 had recorded a total inflow of 8.9 trillion naira. It is the first time this is happening in Nigeria.

    Since commencement, the TSA in Nigeria has run efficiently on a 100 per cent made in Nigeria software called Remita. When foreign solutions failed to deliver on the TSA requirement, and its implementation was going to be postponed by another two years,

    Remita made it work. In spite of the initial the hogwash allegation made by Senator Dino Melaye, which has now been proven to be completely false, the success of Nigeria’s TSA with the aid of Remita has become a reference point for other countries.

    Now, Remita is in fact already being exported to other African countries. That is regardless of recent news that the federal government had failed to pay for the service of its developers, SystemSpecs for more than two years, and had compelled SystemSpecs to return an initial payment during a baseless uproar.

    With the progress made so far, one is not surprised that the wide acclaims for the Treasury Single Account initiative has grown in leaps and bounds of acceptability by various stakeholders in Africa.

    Even at state and local government levels, it has become a non-negotiable policy for governments hoping to entrench accountability and improve operational efficiency. In a recent statement credited to Boboi Kaigama, President of the Trade Union Congress (TUC) and governorship aspirant in Taraba State, in reference to how Edo state had been able to increase workers’ minimum wage, had said: “Oshiomhole increased the minimum wage in Edo. Where did he get the money from? It is a matter of efficient management of resources. We must have the Treasury Single Account in Taraba state.”

    Indeed, in Edo, Gombe, Kano, Zamfara, Kogi, Plateau, Niger, Benue, Nasarawa, Kaduna and other states across the country where TSA has been introduced and is fully run by Remita, the difference has become even clearer.

    Some of such benefits include the increase in their internally generated revenue and the capability to make more intelligent financial decisions. But these states are not the only ones that should experience this transformation. The government of Taraba and other states where TSA is yet to be implemented must make it one of their top priorities.

    Also, as a matter of urgency, TSA should not be limited to states alone but be extended to local governments. If local and state governments’ finances are mandated to be managed in more transparent manners, governments at these levels would sit tight and no longer expect to feed off allocations from the federal government’s ‘plates’.

    This would not only assist Nigeria to put in place proper finance management systems down to the grassroots, it would also help government at all levels to look inward and arrive at various productive ways to engender greater economic productivity.

  • “33” Export Reloads Friendship Parties for Lagos Residents

    “33” Export has reload its flagship consumers engagement initiative tagged; Friendship party with fresh entertainment, fun, and excitement and lots of more.

    Here are the 5 reasons you shouldn’t miss the “33” Export Friendship Parties as the live party returns in Lagos State.

    ★ FRIENDS CONNECT/BONDING MOMENT

    Yes!, there might be other ways and activities whereby friends can connect, but trust me if you haven’t had the experience of a friendship party, you are definitely missing out. The Friendship party is a time to connect with friends and loved ones, so go ahead, invite a friend from out of town, a distant cousin or a far off relative and know that you have brought them to the very best of bonding experiences in a unique way. Believe me when i say, it’s going to be lit.

    ★ INTERESTING GAME ACTIVITIES

    When last have you been engaged in games like Beer Pong, Cheese, Connect 4, and Jenga? Well, at the 33” Export friendship parties you would be privy to such interesting and fun games. Other games are available are Pool, Football, Ludo and games, which will be on board for friends and family to have fun and get entertained as the night of bliss wears on with and get entertained.

    ★ GREAT MUSIC FROM THE DJ’S

    What better way to unwind, relax and enjoy yourself after a stressful day at work if not with great vibes from the music supplied by our talented range of renowned Dj’s on show; like Dj Real, Dj Kentalky who will be on ground to dish out hit tracks and give you smooth vibes back to back. Trust me when I say hit tracks!

    ★ RIB CRACKING JOKES

    It’s never a dull moment at the 33” Export friendship parties because the Master Compere (Mc) and Comedians themselves, Mc Bash and Mc Shakara will be entertaining the audience with interesting and funny jokes/comics that will make you laugh and forget all your worries. We call them Masters of Laughter.

    ★ MOUTHWATERING PRIZES/GIFTS TO BE WON

    In the spirit of saving the best for the last, the 33” Export Friendship party is just an avenue to chill, relax, wine and dine with friends, there will also be lots of amazing prizes such as refrigerator, power generators, hair clippers, standing fans and more to be won by guest/consumers at the 33” Export Friendship party in Lagos. Remember, E Fit Be You ooo!!!

  • Gulder Supports as MTV Base Returns with Guy Code Season 2

    MTV Base Guy Code, a show about the rules guiding the everyday life of the modern man is set to return for its second season in Nigeria.

    Guy code which is sponsored by Gulder, is the ultimate guy’s guide to the laws of manhood. The show which had a successful first season, is set to return with quips, tips and the latest rules that every modern Nigerian young man should know. In typical fashion, it will also be featuring A-list celebrities, as they give their take on some of the latest dating trends and guy codes.

    Borne out of a mission to understand what makes the modern Nigerian man tick, this season will see the show address issues such as exes to relationship drama, reputation, dripping in finesse, wedding etiquette, and more.

    This coming season is set to celebrate modern masculinity, a theme which has typified the Gulder brand in recent times. This year’s edition will feature rapper, and songwriter, Falz, Actors, Kunle Remi and Mawuli Gavor, singer and songwriter Seyi Shay, former big brother Naija housemate, Teddy A, as well as other top Nigerian celebrities.

    You can also expect appearances from some of the leading ladies in Nigerian entertainment. The collaboration between Gulder and MTV Base has been hugely successful as the programme has quickly become a fan favourite for guys looking to learn the rules of the game as well as ladies who are looking for insights into the alpha male’s thought process.

    With all the trends to have emerged in the last couple of months and with hot takes and perspective from the cast, this season of Guy Code sets to be even bigger than the last. Fans can expect the usual controversial topical discussions that the show thrives on.

    Set to premiere on the 2nd of September 2018, the show will be airing every Sunday on MTV Base, DStv channel 322 and GOtv channel 72 at 10pm (WAT), You can also catch repeat airings of previously shown episodes on Thursdays at 10:00 PM (WAT) on MTV Base and on STV at 10:30 PM (WAT). Guy code is bringing back all the exciting discussions about the comical lows and hilarious highs of being a Nigerian man.

    The Gulder beer is renowned for being a brand for the young, bold and courageous Nigerian, reveling in celebrating the confident modern man. A product of Nigerian Breweries Plc, Gulder is the extra matured high quality lager beer made from premium barley, the finest of hops and the purest of water to give it a crisp, distinctive and refreshing taste

  • How Winners Emerged In “33” Export Lager Pen-down Friendship Competition

    Ikeogu Chinemerem Chibuikem, a blogger has emerged the star prize winner in the Pen Down for Friendship competition instituted by “33” Export Lager Beer to reward Nigerian journalists and bloggers as part of activities marking the 2018 World Friendship Day.

    He was announced the winner of the star prize of N500,000 worth of training grant, a laptop  and other prizes including trays of “33” Export Lager Beer in the award presentation ceremony held at the Eagles Club, Surulere, Lagos on Saturday, 4th August, to celebrate the 2018 World Friendship Day.

    Other winners in the competition, which was open from 11 – 27 July, 2018, are Adeoye Emmanuel Aanu and Ben Chuks, who emerged first and second runner up respectively, who also get N300, 000 and N200, 000 worth of training grant respectively, alongside a laptop  and three trays of 33” Export Lager Beer each.

    Other seven top contenders also won consolation prizes of a laptop and three trays of “33” Export Lager Beer each. They are Sifa Asani Gowon, Gift Wogu, Idowu Addison and Adaora Nzotta. Others are Anuforoh Prosper Obum, Hannah Onoguwe, and Chukwudi Obila.

    Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout Brands, NB Plc, while congratulating the winners for their intuition and storytelling prowess, enjoined them to keep the flame of friendship burning always.

    According to him, “The Pen Down for Friendship competition is one of our ways of encouraging friendship among journalists and bloggers while bringing out their storytelling skills. On behalf of the “33” Export Lager Beer, I congratulate the winners for their craftsmanship and hope that they will keep the flame of friendship, which they told in their remarkable and inspiring stories, burning everywhere they go.”

    L-R Second Runner Up, Pen Down For Friendship Competition, Ben Chuks, Portfolio Manager, Mainstream Lager And Stout Brands, Nbplc, Emmanuel Agu, , Star Prize Winner Of “33’ Export Pen Down For Friendship Competition Ikeogu Chinemerem Chibuikem, Raw Material Development Manager NB Plc ,Uzodinma Onuoha, And First Runner Up, Pen Down For Friendship Comepetition, Adeoye Emmanuel Aanu, , At The “33” Export City Of Friends Concert In Lagos

    He noted that the competition was not for the journalists and bloggers to report other people’s stories, which they routinely do in the course of their work, but for them to tell their rich friendship-themed stories to inspire others to cherish and appreciate friendships.

    He further explained that entrants to the Pen-Down-for-Friendship competition were required to send their friendship-themed stories published in any of the media platforms, online, print or electronic, to the organizers along with their particulars. The entries were reviewed by a panel of judges who shortlisted the best ten, from which the winners were later chosen.

    Over 160 entries were received and judged by a jury of 3 acclaimed writers – Toni Kan, Pelu Awofeso and Olabisi Deji-Folutile.

    Tony Kan is  an author, public relations senior executive and teacher. He is co-founder of This is Lagos and Sabi News and was the  winner of the NDD/Ken Saro Wiwa Literature prize, awarded by the Association of Nigerian Authors (ANA) in 2009.

    Pelu Awofeso, often described as “Nigeria’s foremost travel writer” is a Nigerian Journalist, publisher, travel and culture writer. He is a winner of the CNN/Multichoice African Journalist Awards in the “Tourism Category”.

    Olabisi Deji-Folutile is an experienced journalist, columnist. She is currently the Editor, Saturday Punch. She has worked in different media organisations including the News Agency of Nigeria and the African Newspapers of Nigeria, publishers of the Tribune titles. She has a Master’s degree in Communication Arts from the University of Ibadan and is currently undergoing her PhD programme.

    As part of the World Friendship day celebration “33” Export will also be hosting thousands of friends via annual “City of Friends” party, a two-day funfair and merriment events for friends who long for an opportunity to create lasting memories among one another; and the That-One-Friend Competition, meant for the consumers of the “33” Export Lager Beer to share their Friendship memories and be part of another prize giving fiesta.

  • StarTimes says, August is open for free viewing

    StarTimes has announced a one-month free access for all its subscribers starting from August 1st to 31st, with the inclusion of Ebony Life TV, ST Nollywood Plus and Fox.

    The pay-TV giant also promised a downward review of its Classic Bouquet subscription rate from N2600 to N1,900 come September, at a time when other services providers are hiking subscription fee.

    Meanwhile, the one month free access on all decoders will ensure customers have access to its new channels, irrespective of their subscription status.

    In a statement issued at the weekend, the company’s Public Relations Manager, Kunmi Balogun noted that “This reinforces our commitment to ensuring that our customers enjoy the best for less.”

    The statement read in part “Starting from September 1, all StarTimes subscribers will enjoy more entertainment for less. With the addition of new entertainment, movies and kiddie’s channels. We are aware of the economic challenges faced by many Nigerians and have resolved to allow them watch all channels for free this August and reduce our subscription rate come September 1”

    The company added that it seeks to enrich the lives of its customers across the various territories where it operates. “We are constantly looking for new ways of delivering more value to our customers with the best local and international entertainment. We want to do our bit with this offering. While others are increasing prices, we find ways to lower ours to ensure customer satisfaction” 

    StarTimes is the leading digital TV operator in Africa, serving nearly 20 million users with a signal covering the whole continent and a massive distribution network of 200 brand halls, 3,000 convenience stores and 5,000 distributors.

    StarTimes owns a featured content platform, with 480 authorized channels consisting of news, movies, series, sports, entertainment, children’s programs, etc. The company’s vision is to ensure that every African family can access, afford, watch and share the beauty of digital TV.

  • Star Promo: 18 winners emerge in Kaduna, Onitsha

    Not less than 18 winners have emerged from Kaduna and Onitsha in the ongoing Millionaires Star Lager National Promo.

    The brand made this known in a statement made available.

    “Star Lager millionaires promo now in its sixth week, has produced eighteen more millionaires in the Kaduna and Onitsha areas as more winners were presented with their prizes this past  weekend during gala ceremonies held in the state,” the brand company stated in the statement.

    As gathered, John Paul Ocheme a thirty five year old student based in Kaduna, Zenith Abubakar, a forty four year old businesswoman based in Sokoto and Cornelius Ocholi a forty one year old Police Officer were among the lucky Nigerians who became millionaires in the past week

    The new millionaires were full of joy and gratitude all through the evening, while meeting with the Nigerian Breweries brand representatives in Kaduna and Onitsha during the presentation events.

    At the Kaduna presentation, John Paul Ocheme a student, expressed his delight in winning one million naira. According to him, “I never expected to win, in fact, I usually do not have faith in promos, but Star Lager has really surprised me. I am going to use the money to further my education.”

    Onitsha based Ezeonyebuchi Kosiso shared similar sentiments as he described his two million naira win as the “best thing that happened to me this year.”

    Commenting on the regional presentations, Abayomi Abidakun, Senior Brand Manager Star Lager Beer, Nigerian Breweries Plc, said, “We are grateful for having customers all over the country who have remained loyal over the years. This promo is our way of appreciating them and  we will continue to reward more Nigerians in the United We Shine Millionaires Promo.”

    Star Lager team has promised to continue rewarding winners with multi-millions in the weeks to come.

  • Winner of Star Larger Promo shares fortune story

    A Lagos base technician Ajose Adepeju has emerged the latest winner of N1m in the Star United We Shine Millionaires Promo.

    The 31-year-old dish installer was presented a cheque at a public function in Lagos.

    “I usually enjoy my Star Lager when I drink with my colleagues. On that fateful day, I was at a bar with my friends where the bartender served our table. I had only heard of the promo by the bartender who told me not to throw my crown cork away few minutes before,” a delighted Adepeju was marvelled about his fortune and said.

    He continued, “My friend told me that I would win; I laughed and I said ‘Oluwa se’, then I checked my crown cork and you know the rest. I immediately called my wife who initially doubted the credibility until the Star people called me. When I got the call, I was so excited. Star really surprised me with this one. I don’t think it’s an overestimation to say I was in luck that day. I mean I had just heard of the promo but I didn’t think I would win that easily.

    “As you can see now, I’m even still in shock. You see these things on social media and on TV but you never think it’ll happen to you till it does. I’m really grateful to Star for this life changing experience.I already have plans for what I will do with the money and I can’t wait to take advantage of this cash prize and explore some investment opportunities.”

    To participate in the promo, consumers (only above 18 years) are expected to look under the crown cork of the Super Eagles special edition bottles of Star Lager, where they’ll see a 7-digit winning code which is redeemed via a USSD dial of *566*20#.

     The Promo runs from June 15th, 2018 to August 15th,  2018, and Millionaire winners will be awarded their prizes weekly.

  • Star Lager presents cheques to millionaire promo winners

    Star Lager said 44 winners have emerged from its ongoing Star Lager United We Shine Millionaires Promo. Over the weekend, a total of 44 winners were presented with their prizes of One Million Naira at the gala ceremony in Benin, Uyo, Jos and Lagos.

    This event follows the previous week’s presentation event in Enugu and Ibadan, where twenty people were awarded their prizes. This week’s lucky winners include Ajose Adepeju, a thirty year old satellite dish installer based in Lagos, Abdullahi Sulaiman Olabode a business man and Hakeem Fatai, a mechanic.

    The new winners, who couldn’t hide their happiness were elated all through the evening, while meeting with the Star Lager teams in Uyo Benin, Jos and Lagos during the presentation event.

    After the presentation which kept the crowd cheering, Ajose Adepeju chanted his surprise with excitement -“It’s amazing that this is real. I mean very real. It’s the first time that I am blessed with this type of luck and I will remain grateful to the brand for presenting this prize on this wonderful day”

    Benue based Imoter Afaigba shared similar sentiments as he described his win as the “best thing that happened to me this year.” Orukpejoja Patrick was also full of praise for the Star brand and expressed  genuine gratitude and excitement for the unexpected heart warming prize.

    Commenting on the regional presentations, Abayomi Abidakun, Senior Brand Manager Star Lager Beer, Nigerian Breweries Plc, said, “We sincerely appreciate every one of our customers who have been loyal to the brand over the years, we will continue to reward Nigerians across the country in the United We Shine Millionaires Promo. We look forward to bringing joy to more citizens who will become millionaires in the weeks to come.”

    Star Lager’s United We Shine Promo, which is scheduled to run until August, 15th 2018 is expected to produce over 300 millionaires with the highest cash prize being the mega sum of 10 Million Naira.

  • Nigeria: More consumers will become millionaires – Star Lager

    Premium Lager beer brand Star, has revealed ways which could make Nigerian consumers become star winners in its new consumer promotion tagged; ‘United We Shine Millionaires Promo’.

    The beer brand said the promo has been designed to reward its loyal consumers in the Nigeria market by making them millionaires.

    In a statement the brand hinted that eleven millionaires have emerged winners of One Million Naira each from the promotion and were presented with their cheques on Sunday, July 1st, 2018 at a Star Gala event held in Abuja. 

    A total of N400 million has been earmarked and whooping cash prizes of N1 million, N2 million, N5 million and the mega dream cash of N10 million are to be won in the promo which started on June 15, 2018.

    But how can more consumers have their desired millions in the promo?

    See the Four Steps to follow to become a millionaire as itemized by the brand

    Step 1: Buy a bottle of Star Lager Limited Edition: Incase you aren’t aware, there’s a new Star Lager bottle in town and it holds the key to your millions.

     Step 2: Look under the crown cork for a code: Never throw away the crown cork of your bottle without checking it first. Who knows you may have won something.

     Step 3: Dial *566*20# on your mobile phone and enter your code

     Step 4: Follow the prompts to claim your prize.

     The promotion is open to new and existing consumers. The promotion ends on August 15th, 2018