Category: e-Business

  • How Emiliano Guerrero built an ecommerce empire at 20

    How Emiliano Guerrero built an ecommerce empire at 20

    Our Reporter

    With a mother as a teacher and a father working in the school district, Emiliano Guerrero’s parents weren’t thrilled when he told them of his plans to drop out of college.

    After graduating high school at only 16, Emiliano intended to fast-track his life, in hopes of landing a job on Wall Street after college. “I was well on my way to working towards this grand vision I had planned out,” he says. “I was even shown interest and invited on one-on-one personal tours to check out hedge funds. I thought I’d make it.”

    Instead, life had other plans. “Ecommerce really found me,” Emiliano explains. “Everyone shops online, and ecommerce, as a market, will only continue to get bigger. New market opportunity and high market growth breeds an interesting and unique problem set that needs to be tackled, and that’s what I like to do.”

    He began slowly, starting one small business at a time and reinvesting the profits into greater endeavors. Eventually, Emiliano stopped attending classes, focusing on experimenting with his business full-time within the four walls of his dorm room. “I had a revelation over the course of a few months at college,” he remembers. “I wasn’t happy with what I was doing; being told what to wear, being told what to do, being told what to think. Hell, I wanted to have fun and do something adrenaline pumping! Not just sit in front of a screen all day crunching regression analysis on economic spreadsheets.”

    He continues, “It was brutal and hard, and I learned a lot. But about one to two years later, here I am, living with my business partner, solving great problems, and now doing seven figures a year in revenue through my eCommerce based start-up. Life can change pretty darn fast.”

     

  • Lagos’ campaign to propel jobs, self-employment

    Lagos’ campaign to propel jobs, self-employment

    Lagos State through the Ministry of Wealth Creation and Employment is setting up specialised business hubs to boost industry-relevant skills and accelerate innovation, DANIEL ESSIET reports.

     

    LAGOS State  Government is implementing a range of  measures to create more opportunities for  youths  to be  gainfully employed

    A lot of young people are currently neither in employment, education or training.

    Hence, reversing the youth employment crisis, the Commissioner, Wealth Creation and Employment, Mrs Yetunde Arobieke said  is  a pressing priority .

    Speaking in  Lagos at the weekend, Mrs  Arobieke said   the government was mounting various initiatives to equip young people with the skills and confidence to improve their employment and entrepreneurship opportunities and make a positive impact in their lives and their communities.

    She said  location of job registration centres in five  regions of the state  was part  of the measures to   promote  productive employment and decent work for  the youths.

    Also,  she said the government was setting   various hubs to strengthen startup ecosystem, reinforcing the readiness to drive the economy forward.

    As a deliberate job creation strategy towards empowerment of small and medium operators in the textiles, apparel and accessories sectors, fashion hubs, she announced, will be sited in different areas of the state

    In addition, she said  another hub will be established for the leather sub sector with the goal   to provide small, medium and micro-enterprises (SMEs) with the tools and network to grow their manufacturing operations to the next level of innovation and job creation.

    The foundation of any long-lasting venture in Lagos, she reiterated,  depends on the continuous empowerment of small and medium enterprises (SMEs) and young entrepreneurs, adding the current administration  considers young people and SMEs central to the stability of the state.

    To this end, she said much is being put into redesigning the Lagos Graduate Internship Placement Programme (LASGIPP),  one of the Ministry’s Employability programmes to address unemployment of youths in the state.

    In view of the present challenges, she said the government has approved the placement of 2000 unemployed post- NYSC graduates for the duration of six months with private organisations and selected Ministries, Departments and Agencies.

    She said local graduates have the opportunity to hone their skills professionally, while host companies benefit by gaining access to a qualified pool of fresh talent and can consider hiring well-performing trainees as permanent employees after the traineeship period.

    Traineeships under the programme will last up to one month, with trainees being exposed to an intensive employability training to develop work- related skills and knowledge.

    She said: “This is in addition to six months hands on work experience with private organisations and   selected ministries, departments and agencies towards promoting their career and personal development as well as connection with the right opportunities so as to contribute to the economy. Trainees will be receiving a training allowance.

    She said:” We have more than 1275 companies which have indicated their willingness to take up the interns after their training. The portal is up and running on the Lagos State Government website. We further encourage graduates, who have completed their NYSC programme and are Lagos State residents to visit the published link and ensure completion of the registration process between now and Friday 13, November.

    Applications are invited from unemployed graduates within a minimum of Bachelor’s degree or Higher National Diploma residing in the 57 local government/ Local Council Development Areas of the state.”

    She added: “In the wake of the recent restiveness in the state, Mr Governor has approved an additional placement of 2000 post – NYSC graduates in the programme, making a total of 4000. This training would be done in batches.”

    Mrs Arobieke said the ministry   was ready to partner institutions for more traineeship opportunities to develop industry-relevant skills.

    So far, she said the government has been able  to place about 2000 unemployed youths on internship, temporary and full employment with organisations such as Ecobank Limited, Fidelity Bank, Wema Bank, Main One, Health Plus, Ntel, Meyer PLC, Ikoyi Club 1938, Mantrac Nigeria Limited, Sterling Bank, Cars 45, and Lagos Tax Project among others.

    Read Also: Lagos revs up rebuilding, healing efforts

    The Commissioner for Youth and Social Development, Mr. Segun Dawodu said the government  was determined to  power more  youths to  play  more roles in enabling progress and finding solutions for the most pressing challenges faced by society.

    He lamented that Covid-19 pandemic triggered a massive disruption of labour markets, having a disproportionate impact on the employment of young people.

    To  reduce the impact, he  said the Lagos State  was implementing  large-scale and targeted measures to stimulate the economy and youth employment, with -targeted interventions to maximise efficiency in the allocation of resources.

    He reiterated that training was a central part of the government’s agenda to help youth and adults develop the skills they need for employment, decent work and entrepreneurship, adding skills can give them the ability to access the world of workand start their own businesses.

    The Permanent Secretary, Ministry of Wealth Creation and Employment, Mrs Boladele Dapo-Thomas said the state was promoting a disability-inclusive economy.

    To achieve this, she said the government  was inaugurating hubs focused on capacity building and skill development and linking disabled people with income generating opportunities and self-reliance.

     

     

     

  • Heficed hosts platform at Rack Centre

    Heficed hosts platform at Rack Centre

    Our Reporter

     

    A GLOBAL technology firm providing bare metal and cloud services, that foster true long-term relationships with its customers across several industries, Heficed, said it has started  hosting  its infrastructure  in Rack centre, the Lagos-based Tier III carrier neutral data centre offering colocation, content distribution, interconnect and cloud services.

    Its CEO and Co-Founder, Mr Vincentas Grinius, said there is huge demand potential in the ciuntry, for the kind of services the company renders.

    He said: “With the highest GDP in Africa, accelerating broadband penetration, young population and 45 million SMEs – a full-suite infrastructure platform that enables growing businesses to effortlessly scale through one platform to meet compliance, security concerns, digital transformation need, and achieve business efficiency.  The improving ease of doing business is encouraging for success.”

    Founded in 2008 Heficed was carefully built to create high value infrastructure solutions and to change the way companies and government organisations order, lease, deploy IP addresses.

    “Launching a new server location in Lagos as another location in our global architecture in a leading carrier neutral data centre is essential to ensure top quality performance and   value to the major business areas in Africa and the globe.

     

  • NCC seeks economic diversification

    NCC seeks economic diversification

    Our Reporter

     

    THE Executive Vice Chairman/CEO of the Nigerian Communications Commission (NCC), Prof. Umar Garba Danbatta, has underscored the centrality of economic diversification and ethical leadership at all levels of government as panacea to the current economic headwinds in Nigeria.

    Danbatta stated this when he delivered a paper titled: “Ethical   Leadership as an Instrument for National Sustainability in the Post-Oil Nigerian Economy. A Public Sector Perspective” at a  two-day hybrid (online and onsite) Annual Directors Conference (ADC) organised by the Institute of Directors (IoD), Nigeria last week, where he also emphasised that the fourth industrial revolution (4IR) or digital age promises greater revenue-earning potential to the nation.

    Danbatta, who went on a memory lane to discuss Nigeria’s economic shift to oil revenue following discovery of oil in the 1970s, leading to the relegation of agriculture, which was hitherto the source of Nigeria’s foreign exchanges earnings, said the Federal Government has realised that Nigeria cannot be solely dependent on oil earnings anymore, hence the decision of the Federal Government to explore ways of diversifying the economy.

    Economic diversification, according to Danbatta, is the process of shifting an economy away from a single income source toward multiple sources from a growing range of sectors and markets. He said this is with a view to increasing productivity, creating jobs and providing the basis for sustained economic growth.

    The EVC said though, the Federal Government has made several attempts at economic diversification, such attempts have had little impact as majority of them have folded up, whilst others are finding it difficult to survive, just as he noted that the situation has further been compounded by the recent economic recession and the COVID-19 pandemic, which adversely affected the global economy, including Nigeria.

    Read Also: NCC okays MTN, 9mobile for national roaming service

    Danbatta stated that countries and societies have evolved by finding new ways of doing things to ensure economic sustainability, which has led to the first, second and third industrial revolutions.

    “Currently, countries are exploiting the 4IR in order to diversify their economies. The fourth industrial revolution, which has also been referred to as 4IR or Industry 4.0, describes the age of intelligence and encompasses technologies like  high-speed mobile Internet, Artificial Intelligence (AI), automation, the use of big data analytics and cloud computing,” he said.

    While highlighting the major constraints facing Nigeria with regard to the fourth industrial revolution to include inadequacy of digital skills, infrastructure deficit and enabling environment, Danbatta, emphasised that the 4IR is the information and digital economy age, which, if properly enhanced and exploited, can unleash a new phase of massive revenue generation and wealth creation for Nigeria in the post-oil era.

    “This is because while natural resources such as oil, gas, and so on, are finite, data and information are infinite. Furthermore, the possibilities provided by the 4IR are limitless and can generate employment for Nigeria’s teeming youth population Therefore, in order to achieve economic growth using the 4IR there is the need for ethical leadership,” he said.

     

     

  • Expanding knowledge frontier with technology

    Expanding knowledge frontier with technology

    There’s certainly a huge gulf between available space in brick and mortar learning environment in the country. Technology is however closing the gap, reports Lucas Ajanaku 

     

    WORRIED by inadequate space to accommodate the ever growing number of  university admission seekers in the country, a number of indigenous technology firms, are wearing their thinking caps to address the issue.

    One of them is EduTech. It has however identified access to cash, infrastructure, trust and others as factors that hinder wider adoption of technology in the country in the education space.

    Its General Manager, Femi Shonubi, who spoke during the virtual unveiling of EduCollect, a soft finance product,  said in view of the limited space available for learners in brick and mortar structures, remote or e-learning remained the best option.

    Shonubi however said paucity of funds, infrastructure deficit and others have been challenges.

    As a demonstration of the ability of its platforms to deliver a robust learning experience, he said graduates of its Bachelor of Nursing Science programme with the Obafemi Awolowo University Centre for Distance Learning (OAU CDL) have been inducted. Two of the graduates, he said, bagged first-class degrees.

    “We are delighted to help facilitate another batch of graduates in partnership with the OAU CDL. Coming at a time that there’s renewed focus on alternate means of studying following the COVID-19 pandemic, we are pleased to prove that e-learning platforms are not only viable in Africa but hardworking students can leverage our platforms to bag first class degrees as demonstrated by the duo of Olumuyiwa Elizabeth Amoo and Dolapo Rukayat Adebisi who finished top of the class following four-rigorous years of studying including practical and written examinations.”

    Read Also: Knowledge on demand: How educational technology makes learning easier, faster and safer

    Last year, the first set of students in the B.Sc Accounting programme in OAU graduated with three members of the class finishing with first-class degrees.

    On the student financing solution, EduCollect, he said it aggregates funders to provide loans to students of various academic institutions. He said the product facilitates secure loans to allow students continue with their studies without the added pressure of bulk, upfront payments.

    “As a pioneer in the education financing space in Nigeria, EduCollect will provide unparalleled access to short-term loans with a convenient repayment regime at some of the lowest interest rates in the market without any collateral. By following three simple steps, interested students can secure their education through EduCollect,”  Shonubi said.Since its inception in 2012, EduTech has partnered with and deployed e-Learning solutions for a broad spectrum of entities ranging from universities to corporate institutions as it focuses on its goal of bridging the gap between demand for and access to quality education through the process of decentralising the traditional method of learning. Its current partners include Ahmadu Bello University (ABU), Zaria, Obafemi Awolowo University (OAU), Ile-Ife, Babcock University (BU), Ilishan-Remo, the Chartered Institute of Bankers of Nigeria (CIBN), Lagos amongst others.

  • Financial expert Dare Abiodun receives prestigious award of excellence for contributions to financial sector

    Financial expert Dare Abiodun receives prestigious award of excellence for contributions to financial sector

    Distinguished financial strategist and industry innovator, Mr. Dare Abiodun, has been conferred with the coveted Prime Excellence Recognition Award (PERA), underscoring his far-reaching impact on Nigeria’s financial sector.

    Abiodun joins the distinguished ranks of professionals whose contributions are not just measured in numbers but in their power to reshape institutions, industries, and communities.

    The award, now in its second edition, was presented at a high-profile ceremony at the Airport Hotel, Ikeja, Lagos, which drew dignitaries including state government representatives, traditional rulers, and leading business figures.

    In their citation, the organisers praised Abiodun as a “visionary leader and institution builder,” highlighting his exceptional record in corporate financial development, operational efficiency, and innovation.

    Read Also: FG trains security agents on crisis response, tightens control on IED materials

    They said that Abiodun embodied the multidimensional excellence the award was designed to celebrate, adding that he represented the rare blend of financial acumen, technological innovation, and social responsibility of a true industry leader.

    The PERA Award is the product of a stringent, multi-layered vetting exercise designed to spotlight only professionals whose careers demonstrate excellence, integrity, and transformative impact. Candidates undergo a rarefied evaluation process using a globally respected model framework, which combines quantitative metrics with qualitative assessment.

    Abiodun’s candidacy emerged at the very top of the rankings, attaining the maximum score of five points across categories such as ethical decision-making, vision implementation, technological advancement, and community impact, a feat the organisers described as “extraordinary and exceptional.”

    The organisers said the breadth of his impact was beyond boardrooms and balance sheets. Through Pas Entrepreneur Limited, an initiative he co-founded, Abiodun has championed financial literacy, creativity, and technology skills for African children, preparing the next generation for a digital economy. He has also mentored over 20 young finance and analytics professionals, many of whom have risen to leadership positions, establishing a multiplier effect that amplifies his influence.

  • Turning adversity into business success

    Turning adversity into business success

    By Daniel Essiet

    The excitement about the cryptocurrency market has attracted many entrepreneurs. They are making money from offering services and products. One of them is the founder, Multiple Vineyard Business Club, Josephson Peter.

    The founder, Lagos-based Multiple Vineyard Business Club (MVEC) Josephson Peter is among the real smart entrepreneurs, exploring the rising prices of crypto currencies to make a living. Established in 2011, MVEC is a private empowerment club, where members are linked to business opportunities, profitable ventures, and money-making ideas. When you first have a look at Peter, the first thing you will see a young man wearing glasses with a baby face rather than a self-made successful entrepreneur. However, he is influential in the digital currencies community.

    Despite the success, Peter has been through the vicissitudes of life. He didn’t bargain for what life offered him.

    He felt helpless and vulnerable. He was devastated. He understood what poverty was. He was once homeless and had to sleep in a danfo bus until somebody offered him a place to squat. That drove him into several things, including financial information brokerage.

    Today, he is an entrepreneur to watch. He is a business man and investor. His main activities are in Fintech, with a focus on cryptocurrency and block chain technology.

    When he knew about Bitcoin, he realised its potential and started investing his money in cryptocurrency. He invested his savings and soon money started pouring in. Then, he explored more diverse dimensions of cryptocurrency trading and tried his luck with altcoins as well, especially Ethereum, thus changing his fortune through cryptocurrency.

    As cryptocurrency rocketed, Peter would check on its rise every now and then. He has landed up in the fortune list.

    Taking advantage of the business opportunities provided by cryptocurrency, Peter has been able to explore them to enlarge his worth.

    He is among a few young entrepreneurs who have amassed their wealth through cryptocurrency projects and exchange platforms.

    With his efforts, he has been able to fetch for himself a good net crypto worth.

    Peter is an inspiration for many to try their luck with cryptocurrencies.

    READ ALSO: PayPal to launch cryptocurrency service

    Having recorded success, he is offering to empower more Nigerians and entrepreneurs on the secrets of making money.

    He has demonstrated that one can climb to the top from the bottom.

    Through MVEC, Peter teaches people how to create a profitable business from the beginning.

    He said: “We are also in partnership with non-governmental organisation called Labuena Vida that specialises in business mentorship and showing people how to achieve financial freedom with little or no capital.”

    He said the club has secured a deal with Lifepage, a reputable real estate company in Lagos, to promote affordable housing. He added: “We have an opportunity for people who cannot afford to buy a land or home. You can invest as low as N100,000 and earn rental income for life from your investment.

    “Peter is an e-money researcher and leading a campaign for digital currencies. For him, digital currencies remove the cumbersome operational and security apparatus which surround conventional forms of money transmission.’’

    He believes the application of emerging technologies will enable more small and medium enterprises (SMEs) participate in e-commerce and digital payments.

  • Bridging Nigeria’s widening digital gap

    Bridging Nigeria’s widening digital gap

    In spite of government’s best efforts, digital access gaps in the country remain high with several communities either unserved or underserved. LUCAS AJANAKU writes on the potential impact of NCC’s national roaming service.

     

    THE Nigerian Communications Commission (NCC) last week granted approval for Mobile Telecommunication Network (MTN) Nigeria and the Emerging Markets Telecommunication Service Limited (EMTS), trading as 9Mobile in Nigeria to do trial of National Roaming Service (NRS).

    With this approval EMTS and MTN are expected to configure their networks to begin test and simulation for customer experience. The trial approval covers a few local governments, designated as the National Roaming geographic area, in Ondo State.

    NRS enables a mobile subscriber to automatically make and receive voice calls, send and receive data, or access other services when travelling outside a particular network geographical area by utilising the network coverage of other networks with roaming arrangements to access service.

    Executive Vice Chairman (EVC) of NCC, Prof. Umar Garba Danbatta, said  the primary objective of the NRS  trial is to encourage network resource sharing among operators.

    He said this will lead to operational expenditure (OPEX) optimisation and capital expenditure (CAPEX) efficiencies leading to freeing up of resources to expand mobile network coverage to unserved and underserved communities across the country, which will lead to improved Quality of Service (QoS) delivery to subscribers.

    “The successful implementation of the trial will enable EMTS subscribers to access MTN network service within the National Roaming trial geographical area without the need for an MTN Subscriber Identification Module (SIM) card,” Danbatta had said.

    Post-trial

    There will be a thorough evaluation and assessment of how the trial between the two operators ran and necessary regulatory measures put in place to ensure a full-blown rollout of NRS among operator in the country.

    Director, Technical Standards and Network Integrity at NCC, Engr. Bako Wakil, said implementing NRS would open extra revenue source for MNOs with less investment costs since infrastructure sharing also entails cost sharing among operators.

    NRS will also promote efficient use of resources, allow easy market entry, offer better services with less negative environmental impact and promote universal service provision.

    Over the years, the telecoms industry has grown tremendously. As of September, 2020, the sector’s Q2 contribution to Gross Domestic Product (GDP) stood at 14.30 per cent which translates to N2.272 trillion.

    While Foreign Direct Investment (FDI) stands at over $70 billion, broadband penetration stands at 45.43 per cent as of September, 2020; active internet subscription has reached 43.7 million; active voice subscription has increased to 205.25 million while teledensity stands at 107.53 per cent

    The milestones notwithstanding, there’s need for more investment to reduce access gaps from 217 to 114 currently, especially in the rural and semi-urban areas of the country. This deficit is due to a lot of industry challenges, which has been slowing down accelerated infrastructure deployment by the operators. These include poor power situation in the country that compel operators deploy their own generators to power their base stations, RoW issue, vandalism, theft of telecoms equipment at sites, multiple taxation and regulation, among others.

    The industry only has around 50,000 base stations to support the entire population of over 200 million Nigerians. Only 37,000 of the base stations are 4G-enabled BTS. Whereas, industry pundits have said 80,000 BTS would be needed for effective and seamless telecommunications services in the country. Also, with respect to fibre connectivity, while the Fed Govt is current targeting 120,000km of fibre optics across the country, slightly over 50,000km have been laid by various operators and institutions to bridge access gaps and support service delivery.

    NRS

    Over the years, the commission has been in the forefront of encouraging innovations that would contribute to the growth and overall development of the telecommunications industry.

    From the development of regulatory frameworks for collocation/passive infrastructure sharing, mobile number portability, leveraging television white spaces (TVWS) for ensuring affordable broadband services to rural, under-served and unserved areas of the country, to its most recent move to allow for spectrum trading and most recently, the ideal of NRS, the Commission has ensured that the country adopts international best practices in the telecommunications space.

    In 2016, the Commission came up with a Consultation Paper on National Mobile Roaming, where it explained its plans to implement a national mobile roaming strategy that will help operators in the country strengthen their operations. The national mobile roaming is the ability of a cellular customer to automatically make and receive voice calls, send and receive data, or access other services, including data services, when travelling outside the coverage area of the home network, by means of using a visited network.

    According to Danbatta, NRS is a feature in several communication licences but it has not yet been utilised in the country. He said even though it was technically possible to provide facility for domestic roaming, appropriate legal and regulatory framework have to be in place in order to encourage as well as assist the operators in realising roaming arrangement between them without any uncertainty.

    The Commission, in the consultation paper, therefore, requested concerned stakeholders, experts and any interested party to send their comments/suggestions or inputs either in electronic format or in written form on the various issues raised in the consultation paper within two weeks from the date of publication.

    The Commission noted the need to ensure that the policies, rules and regulation to be adopted regarding national roaming are formulated in detailed discussion with the operators as they are the main entities responsible for the successful implementation of the domestic roaming facility.  Hence, the comments and inputs provided by the stakeholders have been incorporated into the efforts by the Commission in formulating a regulatory instrument on NRS.

    In furtherance of its commitment towards ensuring the continued growth and development of the industry and ensuring implementation of the scheme, the commission in 2017 inaugurated an Industry Working Committee (IWC) to work out the procedure and modalities for implementing National Roaming and Active Infrastructure Sharing.

    Subsequently, and in line with participatory model of industry regulation, the commission has also held a number of various stakeholders where industry stakeholders had had the privilege to make their contributions freely and raise issues that will assist the commission in instituting an all-encompassing framework that will continually contribute to the development of the industry.

    One of the prominent of such stakeholders engagements was the Stakeholders’ Forum on  National Roaming and active Infrastructure Sharing held on Wednesday, April 25, 2018 at the Lagos campus of the Digital Bridge Institute.

    Speaking at that forum, the EVC of NCC said National Roaming has the potential of promoting seamless communication of subscribers as they will be able to roam on the network of other service providers where their own service provider is unavailable or has limited network coverage. The benefits of encouraging active infrastructure sharing can also not be over emphasised. Not only will there be noticeable reduction in network deployment costs, the industry will also witness acceleration in the take-up of broadband services and gradual elimination of the rural-urban digital divide.

     

     

     

     

  • The rise of meme culture in Nigeria

    The rise of meme culture in Nigeria

    Our Reporter

    Laughter is said to be the best medicine and Nigerian love to take their dose every day which is why short-form mobile video platform, TikTok, has continued to grow in popularity amongst locals. Instead of its content focusing purely on traditional comedic skits, TikTok has taken its entertainment up a notch by providing a platform where creating videos based on popular memes is a huge part of users’ experience.

    In the past TikTok has mainly been associated with dancing trends, however, the platform is now home to a variety of viral content and of late has especially taken hold of the meme space. Meme culture has grown so rapidly on TikTok compared to social platforms because of the global audience a video has the potential of reaching which in turn increases the possibility of that video going viral. Some of the most viral global meme videos include #dontleaveme, #DNATest, and #Haribochallenge.

    So what is a meme?

    While there is no outright definition of a meme, it’s safe to say that memes have become a new way of cultural expression that comes in the form of an image or video portraying a particular concept that is then spread through the internet. Memes are described as cultural shorthand with original ideas being replicated, altered, or built upon to evolve into something else that fits into the context within which it’s being shared.

    Boniswa Sidwaba, TikTok Content Operations Manager, Africa, says TikTok has been a breeding ground for dozens of clever, funny videos that have turned into memes. “The platform’s innovative tools and special effects enable users to create powerful storytelling scenes based on a specific topic or relatable hashtags. A few good local examples include challenges like the #africancheck and #warningsignals – these challenges birthed incredibly funny videos.”

    Sidwaba adds that currently, 30% of the viral meme trends on the platform are effect-based.

    Meme culture in Nigeria

    Since then, meme culture has evolved and has become an indelible part of Nigerian culture. There is never a dull moment as local content creators are constantly capturing interesting incidences, trending topics, educational information, and current affairs in hilarious ways that can only be expressed better through memes. Today’s tech-savvy generation coupled with cultural, social, political, and economic diversity has all made memes a greater part of our culture.

    READ ALSO: TikTok brings light to global mental health

    Popular Nigeria TikTok creator Ademola Olaitan, is full of praises for the informative quality of memes. “They’re so informative that they become a trend,” he says. “Everyone gets to know the new lingo in town with the help of trending memes. Memes are so informative that without saying a d, the expression or sound gives you an idea of the action.”

    For another TikTok creator, Davies Oluwayose, memes reflect the actual experience of people in today’s world. “I think memes have become a massive part of how we relate in this day and age. The meme culture on TikTok has helped improve the whole concept of the app, people being able to create their own viral meme trends and the whole world partaking in it just shows how important and powerful it is. For example, the #dontleavemechallenge by Josh2funny just shows how fast a meme can send a message across to the whole world in just a little amount of time,” he said.

    Locally, trending memes include imitating troubles experienced during the ongoing lockdown, facts about COVID-19, politics, social, trending music, being a Nigerian mother, school and showcasing fun memorable moments.

  • Kodest media drives innovative social media marketing

    Kodest media drives innovative social media marketing

    Our Reporter

    As the country booms, yet under a stage of underdevelopment, it is paramount for Nigerian youths to get engaged with an entrepreneurial spirit, but still venture into an academic career. It is of no doubt how the discouraging outcome of the nation is a trigger to do more, and be more out of one’s comfort zone.

    Afolabi Oluwatomiwa Dennis, also known as Kodest Tee, is a media enthusiast and the founder of Kodest Media. He was born on September 24th and hails from Oyo State, Nigeria. Nevertheless, he was born and raised in Ogun state, Nigeria.

    He attained a basic level of education at Happy day college, Ijebuode, Ogun State. And thereafter, he started off a medical course at Olabisi Onabanjo University, Ago Iwoye, the north local government of Ogun State, Nigeria.

    As a social media service provider, and founder of Kodest Media Services, he has attainably built a social media website where people can individually place an order for services that would generate an increase in their various handles.

    Impressively, Afolabi Dennis has successfully worked on tons of Personal, Brand and Business handles within Nigeria, and across the world. Under his authorization, he has aided distributors and resellers to make a lot of money from social media marketing.

    However, it has always been his delight to become a professional medical doctor, yet venture into other businesses that would yield multiple flows of income.

    An intriguing feature about Afolabi is his flair for all things good, especially fashion as he binges on a luxury taste of goodness, and adorns his body with the best of designer outfits. Uniquely, he enjoys looking good and finds it a hobby.