Category: Infotech

  • UNWTO and Google host first Tourism Acceleration Program in Sub-Saharan Africa

    UNWTO and Google host first Tourism Acceleration Program in Sub-Saharan Africa

    By Samuel Oamen

    The COVID-19 crisis has disproportionately affected tourism, a sector that accounts for millions of jobs around the globe. While no one can say with certainty when the sector will recover, people are starting to dream of getaways again – whether closer to home or to remote destinations. As more and more people go online to search where and when they can travel, accelerating the digitisation of the tourism sector will be key to helping it adapt and recover.

    This is why the United Nations World Tourism Organisation (UNWTO) and Google have partnered to create and host an online Acceleration Program for UNWTO Member States’ tourism ministers, top travel associations and tourism boards to further develop innovation and digital transformation skills.

    Today, ahead of World Tourism Day, the organisations hosted the first UNWTO & Google Tourism Acceleration Program focused on insights from Nigeria, Kenya and South Africa.

    Tourism is the backbone of many economies around the world. As data from UNWTO shows, tourism represents 9% of global trade for Africa and 1 in 10 jobs directly and indirectly. Moreover, the sector drives inclusive growth, as women make up 54% of the workforce.

    “UNWTO is committed to helping Africa grow back stronger,” says Natalia Bayona, UNWTO Director of Innovation, Digital Transformation and Investments. “With the right policies, training and management in place, innovation and technology have the potential to foster new and better jobs and business opportunities for tourism in Africa while improving the overall wellbeing and prosperity of the region”.

    Africa is home to 30% of the world’s population, adding hundreds of millions of new online users every year. Google Search is one of the places Africans go when researching and booking travel.

    “We’re here to help the tourism sector recover from this unprecedented crisis and emerge stronger. Our travel data insights and tools can help tourism authorities identify and understand the barriers and drivers to visit travel destinations for better tourism planning,” says Doron Avni, Google’s Director of Government Affairs and Public Policy for Emerging Markets.

    Below are some of the Nigeria travel data insights shared with participants in today’s session:

    Nigeria

    Since Nigeria announced its intention to reopen its borders to international travel on August 29th, search interest for travel has grown.

    This slowdown presents an opportunity to rethink tourism, innovate and further develop the digital transformation of the sector so it can build the foundations for future sustainable growth.

  • NigComSat-1R powers first African, Indian Ocean strategic satellite navigation service

    NigComSat-1R powers first African, Indian Ocean strategic satellite navigation service

    Our Reporter

    NigComSat-1R, the Nigerian Communication Satellite is successfully utilising its L-band/ SBAS payload as the backbone in a partnership between NIGCOMSAT Ltd, Thales Alenia Space and the Agency for Air Navigation Safety in Africa, and Madagascar, ASCENA to provide a Satellite-Based Augmentation System (SBAS) that broadcasts signals over the Africa and the Indian Ocean (AFI) region.

    NIGCOMSAT in a statement issued by its General Manager, Corporate Affairs, Adamu Idris, said it aims to provide the first SBAS open service in this part of the world on NigComSat-1R satellite, a communications satellite managed and operated by NIGCOMSAT Ltd under the Federal Ministry of Communications and Digital Economy of Nigeria.

    Idris noted that the open service is provided as part of the ‘SBAS for Africa and Indian Ocean’ program which pursues the autonomous provision over the continent of SBAS services to augment the performances of the satellite navigation constellations GPS and Galileo.

    According to him, “The system prototype uses a reference stations network, the SAGAIE network deployed by CNES (National Centre for Space Studies, France) and ASCENA with the support of Thale Alenia Space.

    “The signal is broadcast via the SBAS payload on NigComSat-1R and uplink station in Abuja (Nigeria). It is compliant with the standards and recommended practices of the International Civil Aviation Organisation and the Minimum Operational Performance Standard developed by the Radio Technical Commission for Aeronautics (RTCA) organization. It will be visible in the whole of Africa and the Indian Ocean up to the West Australia coast and also in Europe.

    Also, Managing Director/CEO, NIGCOMSAT Ltd, Dr. Abimbola Alale, said the use of the country’s geostationary communication satellite, NigComSat-1R navigation payload to broadcast the first signal will be Africa’s premier communications satellite contribution to SBAS as a regional satellite-based augmentation system for the continent’.

    “We are proud to be part of this ambitious program to provide satellite navigation services in the African and Indian Ocean region.

    SBAS Project Manager, Dr Lasisi Salami Lawal said that the development will improve GPS accuracy to within a meter and boost integrity, availability, and continuity of safety-related applications.

    According to Dr. Lawal, the SBAS services will improve flight safety and efficiency in Africa, as well as support safety and commercial applications related to land, sea, and rail transportation which are beneficial to the economy.

    The project manager further noted that the open service is essentially aimed at carrying out technical trials as well as partnering with airlines, field demonstrations for aircraft and rotorcraft, to demonstrate the benefits of the future operational safety-of-life SBAS services expected from 2024.  It is expected to include Precise Point Positioning (PPP) and emergency warning service to populations, which performance will be proven through demonstrations.

    “The signal-in-space is generated by a dedicated system tested and developed as part of the SBAS for Africa and Indian Ocean preliminary design phase, which is financed by the European Union and awarded to Thales Alenia Space, a joint venture between Thales (67%) and Leonardo (33%). The SBAS for Africa and Indian Ocean is based on the European EGNOS developed by the European Space Agency (ESA) acting under the delegation of the European Commission and operated by the European GNSS Agency GSA, he added.

    The development according to the satellite company will leverage on the Nigeria digital policy as led by Minister of Communications and Digital Economy, Dr. Isa Ali Ibrahim which among other things emphasized the implementation of the regional satellite-based augmentation system.

    The SBAS service, which is one of the several socio-economic derivatives of NigComSat-1R, is expected to grow the GDP and value proposition not only in the communications sector but also in aviation, maritime, rail transport, precision agriculture, survey, oil and gas, security of strategic national infrastructure and mass-market applications for sustainable development within and beyond Nigerian shores.

  • Five most common phishing attacks and how not to fall victim

    Five most common phishing attacks and how not to fall victim

    Our Reporter

     

    These two keywords ‘Fraud’ and ‘Phishing’ have become very common at this time due to the rise in fraudulent activities. Many organisations and businesses have been at the forefront of educating their customers and the general public about the tactics used by these criminals and how to safeguard themselves and their funds.

    One of such organisations is Access Bank, a leading financial institution, who has demonstrated that the customers’ financial security is a top priority.

    Attackers often turn to phishing tactics to get unsuspecting individuals to divulge sensitive information, pretending to be someone or something else to get them to take action. Phishing attacks can be difficult to stop as it relies on human curiosity and impulses, hence, individuals need to administer a good dose of self-restraint so as not to fall victim.

    Here are some of the most common phishing attacks and how to avoid them:

    • Email Phishing

    An attacker may send you an email that appears to be from someone you trust, like your boss or a company you do business with. In the email, there will be an attachment to open or a link to click which may send you to a legitimate-looking website that will require you to input sensitive information such as your password, to access an important file. The fake domain often involves character substitution, like using ‘r’ and ‘n’ next to each other to create ‘rn’ instead of ‘m’.  In order to combat phishing attempts, understanding the importance of verifying email senders and attachments/links is essential.

    • Spear Phishing

    Spear phishing emails are targeted towards a specific individual, government, or business with the intention to steal data for malicious purposes or install malware on a targeted user’s device. Before this can happen, the attacker will already have some of the victim’s information like their name, place of employment, BVN, POB, job title, Email address, and specific information about their job role.

    There’s a popular misconception that banks are the only ones who have such personal information, however, individuals may have at some point filled various forms for other purposes such as loaning and saving platforms, etc. One of the ways attackers get ahold of victim’s private information is by data-mining them from databases from all kinds of sectors.

    • Whaling

    Attackers may camouflage as a senior player at an organization and directly target other important individuals of the organisation with the aim of stealing money or sensitive information or gaining access to their computer systems for criminal purposes. For organisations not to fall, victim, staff members should maintain a healthy level of suspicion when it comes to unsolicited contact, especially when it pertains to important information or financial transactions. They should always ask themselves if they were expecting the email, attachment, or link. Is the request unusual in any way?

    • Angler Phishing

    More and more organisations now maintain social media presence to relate with their customers and this has triggered a new type of attack known as angler phishing. Criminals clone these corporate social media accounts to obtain sensitive information from unsuspecting customers. An example could be a customer who posts a complaint about account-related issues. Fraudsters, through the clone accounts, may reach out to the customer masquerading as a customer care representative. The customer may fall, victim, when he or she divulges any of such information. Before you respond to anyone on social media when you request help online, check the account that’s responding to ensure they are verified (blue tick). You can also always take your customer service issues directly to the Bank’s website or contact center for a resolution rather than risk falling into an angler phishing trap.

    • Smishing and Vishing

    Unlike other phishing schemes which involve emails, smishing and vishing involve telephone communication. In smishing, the attacker sends a text message, and vishing involves a telephone conversation. An example is an attacker posing as a customer representative from a bank and telling the victim his or her account has been blocked and personal information such as the BVN is required in order for it to be rectified. It is never a wise choice to give out your private banking information to anyone, whether you know them or not.

    You need to stay vigilant so as not to fall victim to any of these phishing tactics. Remember Access bank will NEVER ask for your complete ATM card details, PIN, and One Time Password (OTP). Ensure you follow only the bank’s verified social media accounts, Facebook, Twitter, and Instagram, to stay updated on more ways to protect yourself from fraud.

    Your bank may not be the only one with your banking information

    There’s a popular misconception that banks are the only ones with account holders’ banking information such as their Bank Verification Number and card details. No doubt, they become the first to be held accountable when a leak occurs, with customers blaming them for revealing their financial information to a third party. The truth, however, is that your bank isn’t the only one with your banking information as a lot of other platforms request for this too.

    • Mobile apps: One of the ways your details can be obtained is through mobile apps. You may be wondering how this is possible, but, some apps are malicious in nature and after downloading such apps, and allowing them access to your contacts, camera, and so on, you’re no longer 100 percent secure. Most people are in the habit of saving their BVN on their phone contacts, making it easier for fraudsters to pick up and use it for a fraudulent act.
    • Saving and investment platforms: In the past years, there’s been a surge in saving and investment platforms offering individuals eye-catchy interest rates and helping them balance their finances. Before one can begin saving or investing in these platforms, BVN and card details must be provided. Additionally, loaning platforms too require such information from individuals. It is very important to be extra vigilant when using these platforms. Always use reliable companies.
    • Government organisations: Government organisations such as the National Identity Management Commission (NIMC), and a host of others require citizen’s Bank Verification Number (BVN) to get them registered.

    Subsequently, let’s keep these in mind and not only blame the banks responsible when there is a data leak. In fact, one of the ways scammers get such information is by data-mining their victim’s data from databases from all kinds of sectors. When it comes to protecting customers’ financial information, Access Bank is one of the banks that hold this at top priority and will never disclose your information to anyone.

     

     

  • Patoranking, DJ Cuppy, Adekunle Gold and Fireboy DML hangout with fans to celebrate YouTube Music Week

    Patoranking, DJ Cuppy, Adekunle Gold and Fireboy DML hangout with fans to celebrate YouTube Music Week

    By Samuel Oamen

    YouTube is thrilled to announce it will be hosting a YouTube Music Week in Nigeria from 21 to 27 September to celebrate Nigerian music and music stars and, most importantly, their many fans.

    Virtual hangouts with top Nigerian music stars will take place over four days during the week. Megastars Patoranking, DJ Cuppy, Adekunle Gold and Fireboy DML will be interacting with their fans on the 23rd, 24th, 25th and 26th of September, respectively. The artists will leverage the platform to share some of their interesting plans with their fans.

    Beyond celebrating the immense talent demonstrated by Nigerian music stars, the goal of YouTube Music Week is also to showcase some of the top artists and songs making waves on the YouTube Music platform. Other fun features on YouTube Music like lyrics, playlists, background play, availability of remixes and covers will also be highlighted.

    Launched earlier this year in Nigeria, YouTube Music reinforces YouTube’s long-term commitment to support the growth of the music industry in Nigeria. The music streaming service uses the magic of YouTube to give fans official songs, albums, thousands of playlists and artist radio, plus YouTube’s tremendous catalogue of remixes, live performances, covers and music videos that can not be found anywhere else – personalized and all simply organized in one place.

    Music has been scientifically found to be a therapeutic medium. It allows people to express their feelings and communicate with others. YouTube Music Week is celebrating music as a tool that helps people to endure and persevere, particularly in difficult times like these.

    “Music fans have had a hard time dealing with the COVID-19 pandemic; YouTube Music week is focused on helping music fans discover music that helps them deal with this difficult period ensuring they go through it stronger,” says Adetutu Laditan, Product Marketing Manager, Google.

    YouTube has helped music lovers discover music that connects with their interests. The platform has enabled creators and fans to access and be inspired by music from everywhere. In Nigeria, YouTube is redefining the entertainment experience as the online platform that exports Afrobeat.

    “In the last 15 years, YouTube has played an essential role in the discovery and development of African sound, exporting African music to listeners worldwide, enabling collaborations within the global and regional music industry, and accelerating the transition to digital for fans on the continent,” adds Laditan.

    YouTube has continued to provide a platform for Nigerians to share the country’s unique and diverse culture on a global stage, and also to offer Nigerian users more relevant content. With cultural movements growing and building on YouTube, the platform plays an essential role in the discovery and development of African sound, exporting African music to listeners worldwide.

    YouTube Music app is available to download from the Play Store and App Store or users can check out the web player at music.youtube.com.

  • Top ICT students to represent Africa in Huawei ICT competition

    Top ICT students to represent Africa in Huawei ICT competition

    The Sub-Sahara African finals of the Huawei Global ICT Competition with the theme “Connection, Glory, Future”, kicked off on 10 September.

    It is believed to be the biggest event of its kind in Africa covering 14 countries and attracting over 50,000 students.

    The Huawei ICT Competition 2019-2020 has covered over 70 countries with 150, 000 contestants from more than 2,000 universities and colleges.

    Launched in the region just five years ago, the Huawei ICT Competition has developed into the largest ICT skills competition in Africa.

    During the opening ceremony attended by industry partners, UNESCO and students, Huawei Southern Africa VP, Liao Yong highlighted the significance of connectivity in the era of social distancing.

    “The digital divide is actually widening under the new normal caused by the Covid-19 pandemic. As people migrate more work and study online, the digitally disadvantaged people are hit harder,” Liao said.

    In a recent UNESCO webinar, digital infrastructure was identified among the most prominent challenges facing higher education in Africa.

    “Holding the online version of ICT competition during the pandemic has a unique value, it shows that Huawei, as a pioneer in building African digital infrastructure, also takes its talent strategy very seriously. It encompasses three aspects; digital upskilling ICT professionals, encouraging and enabling ICT students, and promote ICT literacy among ordinary people,”Liao added.

    Huawei has invested heavily in preparation for this event, holding 300 campus roadshows, in 14 Sub-Sahara African countries, with a total of 50,000 students participating. The competition-related training helped over 300 students receive job offers.

    This training has been of great significance for the students. “I began the race for the Huawei ICT competition in August 2019 while observing my internship at A.B.U. Zaria,” says Atabol Hamza Adenoi, a student from Nigeria. “I was trained ahead of the competition’s exam and shortly after, I was granted the opportunity to do an internship at the Huawei Nigeria headquarters in Abuja.”

    Also speaking during the opening ceremony, Ydo Yao, acting Director of UNESCO International Bureau of Education, applauded Huawei for playing an exemplary role to support initiatives that create, innovate and deliver ICT skills for the continent.

    In Africa, the partnership between UNESCO and Huawei has been fruitful with many successful projects, such as DigiTruck and Huawei ICT Academy under the auspices of Huawei’s digital inclusion initiative TECH4ALL.

    With a series of talent ecosystem campaigns in Sub Saharan Africa, including the ICT competition, Huawei hopes to skill up more than 700,000 ICT professionals by 2023.

    The aim is to bridge the ICT talent gap, advance the digital transformation of industries, and bring digital to every person, home and organisation for a fully connected, intelligent world.

  • First virtual Google for Startups class graduate

    First virtual Google for Startups class graduate

    The first virtual class of Google for Startups Accelerator Africa is graduating this week. The first all-online iteration of Google’s accelerator program for African startups has seen 20 startups from 7 countries go through a 12-week virtual journey to refine their offering and undergo mentoring and workshops in key areas such as technology, product development and business growth.

    “To date we have celebrated wins with one Nigerian startup playing their part in the fight against COVID-19 and three raising funding – one notable win being Franc raising a seed round of $250,000 after joining the program,” says Onajte Emerhor, Head of Google for Startups Accelerator Africa.

    Class 5 of Google for Startups Accelerator Africa took part in three virtual bootcamps over the course of the program, covering technology, product, people and growth.

    The Tech & Product bootcamp focused on assessing the startups’ value offerings and technology to ensure they were optimised to run efficiently with solid business models, not leaving any money on the table. The Tech & People bootcamp took the founders – considered major pillars of startup success  – through the Founders Lab, which evaluated their current managerial styles and advised them on how to become better leaders.

    The final week sees the startups preparing to meet investors as they graduate.

    Google for Startups Accelerator Africa gives early-stage startups access to the best of Google – its people, network, and advanced technologies. The accelerator has trained participating startups on technology (AI/ML, Cloud, Android), product, data, business, design, people, growth and fundraising, through interactive workshops and labs facilitated by Google experts and mentors.

    Read Also: Barca vs Bayern, COVID-19 prevention, other things Nigerians Googled in August 

    The selected pool of startups for Google for Startups Accelerator Africa 2020 are from Ethiopia, Ghana, Kenya, Nigeria, South Africa, Tunisia and Zimbabwe. The startups cut across an array of industries including logistics, transportation, education, agriculture, e-commerce, media, health and professional services.

    The 20 graduating startups are:

    • Adi+Bolga (Ghana): Adi+Bolga uses technology to provide virtual skincare consultations and accurate personalised product recommendations to consumers.

    • AmiTruck (Kenya): Amitruck is a digital platform that seeks to bring trust, transparency and efficiency to logistics by using technology to connect cargo owners and transporters.

    • Beamm (South Africa): Beamm allows users to make Hollywood style CGI and VFX videos with ease.

    • BuuPass (Kenya): BuuPass works with transport operators to provide digital solutions that seamlessly facilitate convenient and reliable movement of commuters.

    • Crediation (Kenya): Crediation empowers tech startups to lend to their customers. It provides APIs and a dashboard to allow its partners to access funds for lending and process loans.

    • Credpal (Nigeria): CredPal develops consumer credit infrastructure to ease consumer credit purchases, and enable retail businesses to provide on-demand credit for consumers in Africa.

    • Crop2Cash (Nigeria): Crop2Cash is an offline accessible platform for farmers, making it possible for them to pay, get paid, and access agricultural credit via USSD while assuring financial institutions of their lending capital.

    • Curacel (Nigeria): Curacel is a Claims and Fraud Detection Platform for African insurers.

    • Festival Coins (Nigeria): Festival Coins is a suite of tools to help event organisers produce better events, with features including online ticketing, access control, cashless payments, and event reporting.

    • Franc (South Africa): Franc.app is an investment app that helps first time investors realise their dreams by providing access to the best cash and equity funds without minimums or restrictions.

    • Ilara Health (Kenya): Ilara Health brings essential diagnostic support and impactful software products to patients and providers across peri-urban sub-Saharan Africa, who currently are unable to access these basic life-saving tools.

    • Judy (Nigeria): The smart, comprehensive database of African case law and legislation.

    • Kaoun (Tunisia): Kaoun enables unbanked and underbanked individuals and businesses to access financial services through identification, payment and credit solutions.

    • Send (Nigeria): Digital freight forwarder and customs broker for Africa.

    • Stears (Nigeria): Stears is a trusted provider of high-quality African information that improves decision-making.

    • The Smarthub (Nigeria): A platform to build and develop smart ideas for social impact, scalability and investment.

    • Thumeza (Zimbabwe): A next-generation logistics platform utilising data in order to optimise the logistics function for enterprises.

    • Uzapoint (Kenya): UzaPoint is an enterprise resource planning tool that enhances the efficiency, profitability and business intelligence of small scale businesses in retail.

    • Zayride (Ethiopia): Zayride provides reliable, timely, and safe cab services using technologically enabled dispatch systems and integrated mobile money systems for payment.

    • Zuka Data Science (Kenya): A blended learning platform with engaging data science programs designed by experts to enable individuals and organisations at all levels become data fluent.

    Since its launch in 2018, the Google for Startups Accelerator program has worked with 47 startups from 17 African countries: Algeria, Botswana, Cameroon, Côte D’Ivoire, Egypt, Ethiopia, Ghana, Kenya, Morocco, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Tunisia, Uganda, and Zimbabwe. They have contributed to economic prosperity and empowerment by collectively raising millions of dollars in investment, and creating hundreds of jobs.

    Google continues to support developer communities across Sub-Saharan Africa, through Google Developer Groups, Developer Student Clubs and Women Techmakers, providing training and support for developers aligned with real-life job competency requirements. Community groups engage in activities like Study Jams: study groups facilitated by developers, for developers. Today there are over 120 active developer communities across 25 countries in Sub-Saharan Africa.

  • Dochase launches WhatsApp chatbot

    Dochase launches WhatsApp chatbot

    Our Reporter

    A Nigeria-based marketing technology company, Dochase Adx, has unveiled WhatsApp Chatbot, a product that allows businesses to interact with customers and gain massive leads and automate the sales processes.

    In a statement issued by the company, the chatbot interacts directly with customers who have a genuine interest in a business. Leveraging on Dochase ads and the AI-powered bot, customers just make a single click to reach the intended business owner.

    In his remarks, the Chief Executive Officer, Dochase Adx, Mr. Chibuike Goodnews, expressed confidence that the product would enable businesses to connect directly with the right audience who have a genuine interest in the businesses by stimulating conversations between the business and the customer, “you don’t have to own a website anymore to interact directly with your customers, make sales or take orders. You just enroll the bot, run adverts, and convert advertising response to buying customers. You can also take payment as all the processes have been built in.”

    Dochase WhatsApp chatbot

    On his part, the Operations Executive at Dochase Adx, Ajah Chukwu Agwu, hinted that the Chatbot comes as a premium package to clients who opt for the Dochase Click-to-Whatsapp solution.

    Speaking further, the Backend Developer at Dochase Adx, Nwafor Miracle, explained that the Chatbot is customized uniquely built according to each client’s business needs.

    Continuing, Miracle said: “In doing this, we use a detailed operational flow of the client’s business which will be provided by the client, as a knowledge base to meet the client’s customers’ dynamic requests. Interested clients are given unique mobile contact numbers registered on WhatsApp business account; businesses simply start using it.”

    The statement also stated that the Chatbot utilizes dedicated, customizable, and automated business response, “to interface with customers while a client may be away to meet other business needs.”

    READ ALSO: Seven tips to recover ‘hacked’ WhatsApp account

    The statement added that the bot as a service can be deployed on other environments including website, Facebook, and apps.

    According to the statement: “Your business success is not only dependent on acquiring more customers, but the satisfaction level of your customers is also very key to your success. Research also shows that a satisfied customer may only tell 2-3 people about his/her experiences with your business whereas a dissatisfied customer will badmouth your business to 8-10 people or possibly more, according to the rage.

    “Consequently, our Chatbot is the power-pack product we bring you to connect your business to the right audience who have a genuine interest in your business, bring them to your storefront on mobile, and make conversion seamless.

    Dochase WhatsApp chatbot

    “WhatsApp Chatbot uses deep AI to take out the complex sales funnels thereby making conversion by a few clicks. Using the business model of the client, we are able to use technology to dynamically meet the client’s customer requests effectively. We basically offer businesses the chance to have a personal touch with each customer, exist in multiple dimensions because their customers would barely know they are interacting with a Chatbot and not the client in person, that’s how efficient the model can be.”

  • Plaqad launches Influencer Compensation Report 2020

    Plaqad launches Influencer Compensation Report 2020

    Leading Marketing and PR Tech startup, Plaqad has launched the second edition of its influencer compensation report. The report, which was announced at a virtual launch recently is Sub-Saharan Africa’s first and only report focused exclusively on researching and sharing insights on the workings of influencer remuneration in Africa’s largest economy.

    This year’s edition of the report features data and insights from more than 10,000 influencers, marketers and consumers exploring in detail topics ranging from influencer remuneration structure, products compensation, influencer marketing ROI, consumer perception, fraud in influencer marketing and more.

    According to the report, more than eighty percent of influencers surveyed prefer monetary compensation as against receiving products as compensation. Of the influencers who opted for products, 16% of influencers say they will only accept products or services from luxury brands only.

    Speaking at the launch, Gbenga Sogabike, CEO, Plaqad Limited said: “The Influencer Compensation Report 2020 is the most robust piece of research on the topic of influencer compensation. This year, we surveyed more than 10,000 respondents encompassing all stakeholders, from consumers to brands, agencies to influencers.”

  • Rack Centre okays $100m for expansion

    Rack Centre okays $100m for expansion

    Our Reporter

    Lagos based technology firm, Rack Centre, yesterday said it has set aside $100million for an expansion programme that will increase its capacity to a total net lettable white space of 6000 square metres and allow for 13 megawatts (Mw) of Information Technology (IT) power capacity in its Lagos campus.

    Its Managing Director, Dr Ayotunde Coker, said it would be in addition to the expansion already underway to double capacity to 1.5Mw and 1,200 square metres of white space early next year.

    The expansion will bring carrier neutral scale to the African sub-region in response to increasing demand for data centre space from cloud uptake, telecoms investment and outsourcing of IT facilities by enterprises in the region.

    Early this year, a London private equity firm, Actis invested in Rack Centre acquiring its controlling stake alongside Jagal.  The funding for the expansion will come from a $250million pan-African data centre platform established by Actis and Convergence Partners, a leading ICT infrastructure investor in Africa. In addition to Rack Centre, the platform is also actively developing additional buy and build opportunities across Africa, to establish a network of carrier neutral data centres aimed at catering to carrier, cloud and hyper scale customers.

    Coker said: “We are proud of the quality and scale bar we have set in the region and are scaling to be the de-facto digital data hub for West Africa. Mass adoption of digital working models and content distribution is driving growing investment in the region and Rack Centre offers a world class location to house these IT and telecoms facilities”

    Co-founder of Teraco Data Environments, the largest carrier neutral operator in Africa, Tim Parsonson, has joined the board as chairperson while the platform has also engaged Frank Hassett, a veteran of the global data centre industry and previous Vice President of Infrastructure at Equinix, who brings over 1300Mw of build and operate experience, to assist with hyperscale expansion.

    Chairman, Convergence Partners, Andile Ngcaba, said: “Africa is at the start of a critical time in its development, as the 4th industrial revolution offers the chance to leapfrog many of Africa’s challenges and harness the immense potential of its people. Convergence Partners is delighted to partner with Actis in accelerating the growth of high quality data centre infrastructure, an indispensable part of the foundation of this revolution in the region.”

    With 138 million internet subscribers, more than any country in Africa or Europe, and the largest population and gross domestic product (GDP) in Africa, Nigeria is a key entry point for global telecoms, content and cloud players seeking access to the region.  However, a lack of cost effective, energy efficient IT infrastructure has been a constraint to doing business in the region.  Rack Centre brings global best practice to the country as the first carrier neutral data centre in the region to achieve Uptime Institute Tier III Certification of Constructed Facility (TCCF). As a uniquely scale carrier neutral player, Rack Centre allows unrestricted connectivity between customers, telecoms carriers and internet exchange points within its data centres.

    Supporting this ambition, engineering consultancy Arup have been appointed for the project.  Arup’s multidisciplinary data centre design teams are world leaders in the design and construction of data centres, having designed over 2,000Mw of IT capacity for industry leading tech giants and co-location providers across the globe.

  • Marketers urged to focus on first-party data capture as Google phases out third-party cookies

    Marketers urged to focus on first-party data capture as Google phases out third-party cookies

    Internet users may have noticed that cookies have been blocked on popular browsers like Chrome, Safari and Firefox. The new development that came at the heels of Google’s planned exit of third-party cookies supports over privacy concerns.

    Terragon, one of Africa’s fastest-growing enterprise marketing technology companies is, however, now educating advertisers about the solutions to employ for survival amidst the looming market hit.

    For so long, many advertisers Advertisers have built their display advertising around third party cookies but climes are now changing. Non-cookie data sources such as emails, device targeting, identity systems, and more direct placement with local publishers and e-commerce sites are shaping our world, says Uwem Afanide, the Chief Operating Officer of All Seasons Zenith, believes that brands and agencies should plug into platforms that offer first-party data acknowledging it to ‘crucial towards delivering seamless personalized communication.’

    ‘With the widespread of internet facilities, brands will have access to more in-depth data about their customers more than ever before. Brands have the opportunity to leverage this data to understand customer pain-points, buying habits, and points of interaction’, he noted.

    Srinivas Rao

    Furthermore, Srinivas Rao, the Chief Digital Officer of MTN Nigeria, hinted that ‘mobile subscriptions will continue to drive the adoption of data and internet technology.

    ‘As users become more available on the internet platforms, we will see a growth in business expenses on online advertising because their users tend to be in this particular space now.’

    In reality, the telecommunication industries have 196 million subscriptions today in Nigeria and over half 740 million in Africa. Therefore, the plethora of audience can be greater leverage for marketers.

    Lawrence Amadi, Partner Technology Advisory and Head, Technology Assurance, KPMG Lagos, similarly buttressed:

    ‘Advertisers should consider strong storytelling and strong online content as a powerful marketing tool that can transcend media and is remembered well.

    ‘The average working-class person is sometimes traversing three devices in a single day (tablet, laptop, smart phones) and they constantly keep coming in contact with online advertising.

    Apart from these, Chief Revenue Officer at Terragon, Riaan Abdoll emphasized on the need for Customer Data Platform (CDP) software by brands.

    Using the On-demand Marketing Cloud of Terragon CDP as a case reference, Mr. Abdoll added that the software has helped business enterprises aggregate and organize difficult-to-source consumer data from various party sources for easy visualization, insight generation, and decision making.

    The Terragon CDP which is known for helping brands achieve 5X ROI on their marketing spend, has been deployed for leading Telcos, Banks, and FMCGs across Africa, to support targeted marketing and advertising activities.