Category: Business

  • Fed Govt to diversify from oil to non-oil export

    Fed Govt to diversify from oil to non-oil export

    IN its quest to grow additional streams of income for the country, the Federal Government has hinted of plans to diversify the economy towards non-oil exports.

    This, the government said, is to reduce Nigeria’s over dependence on oil for substantial percentages of the country’s Gross Domestic Product (GDP) and foreign exchange.

    The Director, Special Duties Olajide Mohammed, the Nigeria Export Promotion Council (NEPC), noted that product diversification is the key to Nigeria’s sustained economic development; hence the continued dependence on crude oil as Nigeria’s main foreign exchange earner must be discouraged given that it was an exhaustible commodity characterised by price fluctuation.

    He said, “This brings to fore Nigeria’s abounding potentials in human and natural resources including solid minerals, agricultural commodities and manufacturing were highlighted as veritable areas of investment, which would guarantee sustainable development, since they would provide wealth, create jobs and alleviate poverty.

    “Based on this an appeal is being made to the government to address the infrastructural deficiencies that challenged Nigeria’s growth in these areas. Continually negotiate bilateral, regional and multilateral agreement in relation to the country’s export trade, this is to intensify public private partnership and ensure the realisation of national economic and industrial growth.”

    Expatiating, he said: “There is also need to explore more creative ways of attracting funding to the non-oil sector develop and implement a new Nigeria non-oil export development strategy by ensuring consistency.”

  • SON’s maiden quality summit debuts in Lagos

    SON’s maiden quality summit debuts in Lagos

    The Standards Organisation of Nigeria, SON, is set to host the first Nigeria Quality Summit at the Transcorp Hilton hotel, Abuja, this Thursday.

    Tagged: “Less waste, better result: standards increase efficiency”, the one day event will attract captains of industries and agencies as well as quality control directors for the purpose of learning first hand from global authorities and quality assurance leaders from emerging markets.

    According to Mr. Abiola Komolafe, chairman, planning committee, global authorities including the standards bureau chiefs of Canada, Malaysia and Egypt will present papers. Discussants will also include Nigeria’s best minds in the various sectors of the economy.

    The summit, Komolafe further stressed, is coming against the urgent need of developing Nigerian brands that can compete effectively on the global markets.

  • NEXIM’s three years scorecard

    NEXIM’s three years scorecard

    Three years in the saddle as the Managing Director/Chief Executive of the Nigerian Export Import Bank, NEXIM, analysts hold the view and very strongly too that the Robert Orya-led management team has helped to turn around the fortunes of the once moribund bank, reports Ibrahim Apekhade Yusuf

    ERASTUS Okorodudu works as a farm supervisor at the a rubber plantation in Ughelli, Delta, which he joined fresh from the university after several attempts to secure a job at different multinationals oil companies yielded no positive results

    But four years down the line, he has not looked back.

    Like most of his contemporaries working in oil companies, today, Okorodudu is also living the good life and can easily afford any luxury money can buy, all thanks to the lifeline his employers secured from NEXIM in 2010, which literally opened floodgates of opportunities, including exposure to emerging markets, to mention but a few.

    The foregoing anecdote, if you may, is one of many testimonies which many of the beneficiaries of NEXIM’s export grant have been reeling out at any given opportunity.

    One of such foras was the interface and discussion sessions with prospective investors facilitated by NEXIM in Lagos late last year.

    For an organisation which suffered an eclipse as a result of its run of misfortunes some years ago, the sudden change of fortune coupled with its impressive fundamentals within a space of three years, analysts argue, speaks to the competence and ability of its current management team led by Robert Orya.

    NEXIM’s dark days

    Investigation revealed that the state of affairs of the bank at the time of the assumption of duty of the new executive management in August 2009 was such that the financial and operational performance of the bank had deteriorated to an alarming level, in addition to a myriad of other problems, chief among which was alarming decline in the quality of risk assets as the bank’s total loan portfolio as at 20th August 2009 was N14.6 billion with over 72% being non performing, N10.03 billion or 69.05 classified as completely lost; resulting in decline in the bank’s income, thus leaving the bank with a debt overhang of N32.74 billion coupled with depletion of the bank’s shareholders funds as a result of accumulated losses to mention but a few.

    Mandate to Robert Orya-led management

    Given the parlous state of the bank, the focus of the Robert Orya-led executive management team was to help turn around the fortunes of the bank as well as ensure that NEXIM is able to contribute significantly to the economic development of Nigeria.

    Thus with the Board of Directors under the dynamic leadership of Dr. Kingsley C. Moghalu, Deputy Governor Financial System Stability Central Bank of Nigeria [CBN], in 2010 approved the strategic repositioning of the bank to effectively deliver on its statutory mandate and become an effective enabler of Nigeria’ economic transformation.

    Accordingly, the management undertook a corporate transformation exercise centred on the key perspectives of strategy, risk management and corporate governance, financial performance, operations, organisation and people, with assistance from KPMG Professional Services.

    Expectedly, this corporate transformation project tagged: “Project Spring” led to the re-definition of the bank’s mission, vision and strategic objectives, with the intention of channelling its resources into the development of four sectors namely: manufacturing, agro- processing, solid minerals and services, which have high amount of employment and foreign exchange earning potentials in the non-oil sector for the economy.

    Performance scorecard

    In three years, the management team has been able to transform the bank, thus delivering on its mandate through a robust strategy, efficient operations and highly skilled and motivated personnel.

    There have been fresh capital injection from the shareholders as well as other institutional support through supervisory and regulatory oversight and guidance from the CBN and Federal Ministry of Finance, thus it has increased the bank’s capacity to support the growth of the non-oil exports and complement the export credit support of the commercial banks.

    Besides, the bank has supported Nigerian exporters especially the small and medium enterprises (SME’s) with some engaged in Greenfield projects, to the tune of N23.33billion and issued guarantees valued at $27.3million between 2009 and August 2012.

    The bank through its various operational interventions generated/sustained direct jobs of over 14,358 as at August 31, 2012 even as it has helped to facilitate the generation of estimated foreign exchange earnings of US$189.20 million to date.

    From a debt overhang running into billions of naira as at August 2009, the bank has been able to achieve a cumulative loan recovery of N1.3billion so far with a promise of better days ahead.

    The bank has also supported the entertainment industry with over N700 million and N536 million disbursed amounts to six beneficiary clients

    In furtherance of the bank’s support for the arts, it engaged in strategic partnerships/sponsorship supports of some creative and entertainment industry events for marketing, advocacy and capacity building programmes, which were intended to create awareness, build capacities, facilitate monetization of intellectual property/proprietary assets as well as showcase Nigerian talents. These events/programmes include among others the following: the Zuma Film Festival, the 10th Nigerian Video Music Awards, 9th African Film & TV Programme EXPO, Nigerian Booth at the Cannes International Film Festival 2012, African International Film Festival, 1st National Policy Dialogue on the Development of the creative/entertainment industries in Nigeria, to mention but a few.

    Apart from making inroads in the nation’s fledging entertainment sector with the disbursement of the $200million loan, the bank has facilitated the establishment of the regional sealink project, which has the propensity to save Nigeria about N800 billion ($5 billion) annually.

    According to the NEXIM boss, the project, which is being sponsored by the Federation of West African Chambers of Commerce and Industry, FEWACCI and endorsed by both the ECOWAS Commission and the Maritime Organisation of West and Central Africa, MOWCA, will also help facilitate the realisation of the various maritime-related laws like the Cabotage and MIMASA Acts and the implementation of the National Shipping Policy.

    While the jury may still be out on what should be the proper measure of success or otherwise of an organisation of NEXIM’s status, expert opinions seem to be in its favour, which is salutary enough.

    But will NEXIM get rather complacent and be carried away by its momentary success? Time, will tell.

  • An epidemic of fake products

    An epidemic of fake products

    Nigeria’s economy continues to suffer huge losses owing to the preponderance of fake products in the market. The government seems to have stepped up its war against the fakers. But Bukola Afolabi wonders whether enough is being done to stem the tide

    He sat down, weeping uncontrollably. In his forlorn state, he could not help but curse the retail store from which he had purchased a certain drug to combat the asthma attacks suffered by his younger brother. In the end, he had lost his brother to the cold hands of death. This could have been prevented if some unscrupulous Nigerians had not sold substandard drugs to him.

    “It is a big shame that this could happen; this is man’s cruelty to another man all in the name of money. How can anybody sell fake drugs without bothering about the repercussion?” Uche Ekene, an artisan in Awka, asked. Dora Akunyili, former Director General of National Agency for Food and Drug Administration and Control (NAFDAC). would also not forget in a lifetime how she lost her sister many years ago after she used fake drugs. And when Akunyili had the opportunity to serve as the watchdog against fake drugs, the ferocity with which she tackled the task was quite understandable.

    The epidemic of fakes has long spread beyond drugs. In practically every sector of the economy, counterfeit products now reign supreme. Dr. Joseph Odumodu, Director-General, Standards Organisation of Nigeria (SON), recently confirmed the fears of Nigerians in this regard when he disclosed that over 85 per cent of products in the country are substandard, making the country the highest among those patronising substandard products.

    According to an evaluation conducted in 2008 by the World Health Organisation (WHO) on the quality of anti-malarial drugs in circulation in 14 African countries, it was discovered that Nigeria had the worst situation among all the countries that were evaluated, with 64 per cent of the anti-malarial drugs in the country at that time were either fake or substandard.

    Products targeted by the faker cut across items like drugs, tyres, household utensils, phones, electronics, clothing materials, IT equipment, as well as food items like beverages, milk, canned foods, toys, cables, automatic voltage regulators, amongst several others.

    It is estimated that Nigeria loses about N50 billion annually to importation of fake and substandard products. Of this figure, trade in substandard auto spare parts accounts for about N20 billion. Especially startling is the fact that the fake auto parts market is dominated by adulterated parts of a popular Japanese product with large market in Nigeria.

    “We have a crisis situation. We now insist on certificate of free trade,” says Odumodu who declared that the agency would go beyond seizure of substandard goods and embark on re-export of such goods.

    Apparently, in response to the devastating effect of the trade, SON launched its zero tolerance campaign against fake products last year. The regulator claims it had removed about N3 billion worth of substandard products from circulation.

    In the area of substandard tyres alone, over five million have been confiscated and destroyed. But that remains a far cry from the over forty million tyres that should not be in use. It is estimated that 20 per cent of road accidents are caused by expired and substandard tyres.

    SON also recently destroyed substandard cables worth over N2.2billion and sealed off over 50 companies indulging in the illegal businesses. Last February in Awka, NAFDAC destroyed fake, counterfeit, substandard, expired and unwholesome regulated products worth N279.74 million.

    The products were impounded from Anambra, Ebonyi, Enugu and Imo States. Among the fake drugs destroyed were Cipromed eye and ear drops, injection needles, Augmentin, Artesunat, Cubit vitamin tablets, Zentel Visita, Besure, Boonfit, Aldomet and Paracetamol which had Reagan Remedies as its manufacturers.

    According to the Comptroller of Nigerian Custom Services, Abdullahi Dikko, the high volume of fake products coming into the country is the product of the porous nature of the country’s borders. Nigeria is bordered by Republic of Benin, Cameroon, Chad and Niger Republic. Statistics show that there are over 200 border points, both legal and illegal, between Nigeria and neighbouring countries.

    Samson Udoma, an entrepreneur, reasons that foreign countries have turned Nigeria into a dumping ground because they can easily bring in their goods through the neighbouring countries due to the poorly manned borders. He advises that if urgent steps are not taken by the government to secure our borders, the country’s struggling economy will crumble.

    “In my opinion, if government wants to tackle the problem of fake products, they must first do something about our borders. They are so porous that anything can come into the country. All these businessmen make use of the borders. They bribe their way into the country. Concrete barricades or walls should be built so that Customs will be able to search whatever goods come into the country,” he says.

    The primary source of these dodgy products, according to SON, remains the Republic of China. It is said to account for over 80 per cent of such items being dumped on Nigerian markets. When SON held a meeting with the Chinese standards organisation, a body that supervises imports and exports, they were not very supportive.

    “In fact, they were very hostile to us because at the end of the day what we were asking for was not what they were saying. At a time they pretended that they no longer understood English language just to make sure that that discussion was terminated. But we made our point clear that we have the right to fight for the safety and performance of products that are brought to Nigeria,” Odumodu said.

    He, however, carpets Nigerian importers and businessmen whom he accused of dumping substandard products in the country as they often tell foreign manufacturers to lower the quality in order to cut cost and maximise their gains.

    Managing Director of Blueshield Limited, a Lagos based IT firm, Chidi Ugwu, agrees with Odumodu, that the rate at which Nigerians patronise fake products has given a boost to the menace. For instance, in the area of IT products, he said Nigerians are being shortchanged by manufacturers because they lack the right information to choose the right product when faced with genuine and fake brands in the market.

    “The first way to identify the authenticity of a product is by the source. If the source is not genuine, there is no way the product will be original. A genuine source has a name and integrity to protect; they will not want to rubbish what they have built over the years in a moment because of proceeds from fake products.”

    But the task of reducing substandard products to about 40 per cent – an initial 60 per cent reduction in the first quarter of 2012 – may have begun. As part of the campaign to rid the Nigerian market of substandard products, SON is partnering with originating countries of the products.

    Similarly, the House of Representatives will soon pass a bill that empowers the organisation to prosecute importers or manufacturers of fake and substandard goods. This much was disclosed recently by Mohammed Onawo, chairman, House Committee on Industries, while leading members of the committee to SON’s office in Lagos.

    Onawo charged SON to embark on awareness campaigns that will educate people on the implications of purchasing substandard products.

    To position the agency for greater efficiency, SON will acquire the required anti-counterfeiting and cutting-edge technology that will assist in the identification of products that do not meet specification. Besides, the organisation says it has commenced a new programme that will enforce conformity of products that are being imported into the country from their countries of origin. This will enable SON work with regulatory bodies of the exporting countries to enforce adherence to Nigerian standard. SON is also seeking the cooperation and assistance of international bilateral institutions that are involved in standardisation. Beyond these, the organisation is moving into the local markets, enlisting the support of market associations. The Auto Spare Parts and Machinery Dealers Association, ASPAMDA, located within the International Trade Fare Complex in Lagos and the Alaba International Market as the first port of call. Similar market associations across the country are also being targeted.

    In all, developing the competitiveness of locally made goods and reducing to the barest minimum, the influx of fake and substandard products into the country is the greatest challenge before SON. This is especially so now with the Federal Government directing all regulatory agencies saddled with maintaining standards to synchronise their activities with those of the federal standard regulatory agencies in other to tackle the menace. This is to be backed by an executive bill which seeks stiffer penalty for organisations and individuals who deal in counterfeit drugs and substandard products in the country.

  • Advertising insurance brand

    Advertising insurance brand

    …Client’s Brief and Effective Advertising

    BRANDS management is a knowledge-based profession. Its effectiveness or otherwise, therefore, is a direct function of the quality and quantity of information available on the one hand and the quality of interpretation of available information, on the other. In some respect, therefore, advertising shares similar character traits with the information management system that says “garbage in, garbage out”. The importance of very good quality information gathering and processing to effective brands management and advertising can hardly be over emphasized.

    Contemporary advertising in today’s local environment posts compromised quality version principally because compromised information gathering and interpretation. For a fact, both Client contact(s) and consultants post quality compromise, hence prevalence of not too effective (we are running aware from mentioning “brilliant”) advertising. Looking deeper into quality of advertising today, most advert messages are empty in focus, essence and execution only because of the reasons mentioned above.

    Appreciation of client’s brief was one of the hard lessons we learnt as rookies in brands management in the INSIGHT SCHOOL, when it all began. The creative process starts with the client’s brief. We were not even permitted to run with a verbal brief from the client. Therefore, the client deliberately captured what the assignment was, supplying necessary information to include brand characteristics, present market performance, competitive analysis of market situation, some derivatives from SWOT consideration and the marketing or advertising objective. Taking on Clint’s assignment armed with good quality information as listed above, became fun.

    Then-on, the creative process gets interestingly logical, systematic and scientific. Among other things, what the client’s brief does is provide industry and brand information that aids the agency strategic planning process towards robust information gathering and processing. When agencies churn out good adverts, it is not due to superior knowledge of given market, versus the client, but only as a result of professional and scientific processing of information provided by the client. So, it all starts with the client and the client’s brief.

    We once mentioned on this page that advertising serves as change agent and growth catalyst. So its importance is not parochial to meeting the advertiser’s need only, but also stimulate better living standard among targeted segment in the larger society by reason of its function of information and awareness generation. So, practitioners and brand owners should begin to appreciate advertising quality as a service to society and contribution to economic growth. A good advert message helps the target audience towards making safe and beneficial choice at the market place. The import of such good decision automatically impact on financially rewarding buying decision, appropriate deployment of scarce resources, etc.

    Unfortunately, today’s experience with brands management practice and appreciation is one of compromise. More and more, quality of input from the client’s and agency is consistently suspect in quality, in more ways than one. Brand or marketing managers do not even write briefs anymore. Even among brand managers trained in brief generation, some of them are now too lazy to so-practice. Writing a brief draws a lot on intellectual discipline and exercise. It requires deliberate efforts at critical thinking, information gathering, generation and analysis. It requires having a working knowledge of the brand in question, the market, competition and setting the right marketing objective.

    We agree proper brief writing is one very tasking assignment. It is only when all of the mentions above are professionally handled that good results are posted. Such good results manifests in successful and profitable brands management, loyal consumers, market leadership and all the other plusses. Hence successful brands will not compromise in their quality of human resource. They will consistently train and retrain their process managers to keep up with set professional standards and philosophy.

    By extension, therefore, the quality of input in the generation of information for mass consumption, the better the impact of such input to the over-all good of the related public. So, if for instance the banking public is fed inadequate information on banking services on offer and their value essence, that public will be compromised on the benefits of such information towards optimizing options in engaging banking services and products. On the aggregate many sectors of our macro-economic environment have been suffering from improper professional handling over the years, and of interest to us at this point is the insurance industry.

    As mentioned some where above, particular industry owe most benefits to the recipient public than the operators, and insurance is one of them unfortunately, however, the insurance industry is one very important offer of direct positive impact on economic growth with immense value on the individual and the public which value has not been adequately tapped, only because the industry players have not been quite responsible in managing the offer and value-essence (with all due respect).

    Perhaps owing to the historical perspective, insurance products and services are generally sold on the basis of compulsion, such as non-life penetration in the area of vehicle insurance, marine insurance and such various other commercial engagements the law has made to purchase relevant insurance products by force. And because such businesses pull huge earnings for industry players, laxity replaced professionalism, drive and innovation in our local market. In fact the introduction of health insurance added to the must-buys, so much so, industry players might as well go to sleep at the acquisition of operating license.

    The public is the looser. Because the industry players are not challenged, supposed brand managers do not even bother to generate process and disseminate information to enlighten the public on the various advantages in engaging insurance. Empirical studies have proven insurance to be materially instrumental to macro-economic growth. It improves investment climate and promote a more efficient mix of activities than would have been undertaken in the absence of risk management instruments. In aggregating the sector-by-sector contribution to societal macro-economic growth, insurance leads in comparison to the contribution on of banks and securities trading. Unfortunately, banking and stock trading that are only marginally complementary to the leadership role of insurance star in glamour and appreciation because insurance has not been well sold and presented to the public.

    The public is loosing. The average man and woman in Nigeria foes not know insurance as the most reliable means to prosperity. Among other benefits, insurance enables the following, exclusively:

    1. Indemnification and risk pooling facilitates commercial transactions, provides credit, measures and manages non-diversifiable risk.

    2. Insurance enables risk averse individuals and entrepreneurs undertake higher risk and higher return activities.

    3. Insurance promotes higher productivity and growth

    4. Insurers are institutional investors positioned to provide capital infrastructures and other long term investments

    5. Insurers provide very safe investment advisory services for optimal return on investment best investment decision-making process management.

    6. To a great extent, insurance supports healthy and happy living.

    The list goes on. But the public’s knowledge of the benefits of insurance is near zero. The average individual in Nigeria runs with the top-of-mind reference to insurance as a fraudulent engagement forced on people by statutory regulation. Vehicle insurance is taken up just to fulfill all righteousness. The scope of any economy’s insurance market directly impact on the range of available risk management alternatives, and the quality of information available to guide investors in the process of deciding on which alternative to stay with. Therefore, the deliberate effort by macro-economic policies in support of insurance penetration in any economy is a very strong stimulant for improved productivity, investment and over-all economic growth.

    The scenario in our local market is quite sad: while the macro-economic policies have set the stage for a vibrant insurance market, the industry is peopled by those not equally driven in enthusiasm. If only efficient brand managers are driving the industry inside-out, our macro-economy would have been better for it.

    In conclusion, therefore, we like to state that managing insurance brand is requiring of dedicated professionals from among industry players and brands management consultants, to help one and all draw from the enormous growth potentials on offer by INSURANCE. It requires professionalism, commitment, dedication and hard work from us all.

    My friend and brother, Tony Ojeme Esq, the Head Corporate Planning & Media Affair, Niger Insurance Plc is bereaved of his father In-law, Pa Pius Erazua Arhewoh. He was aged 82.

    Strategizing for Niger Insurance brand and planning for the burial of his late father in-law has taken its toll on him, as he runs around ensuring the imperatives are in place for both responsibilities.

    Late Pa Arhewoh was a devout Christian and a trained educationist who committed all to raising future leaders in his days as a teacher. As a seasoned school administrator, he impacted on key educational institutions in Esan district and its environs in the old Bendel State. Till his death, Pa Arhewoh ensured the transfer of good values to the next generation, all around him.

    Pa Arhewoh is survived by his wife, 12 children and many grand-children, including Mrs Beatrice Ojeme, the wife of Tony Ojeme.

    Burial arrangement is as announced by the family. The activities starts August 30 till September 2, 2012, in Irrua, Esan Central LGA.

     

    May his gentle soul rest in peace.

  • EFFECTIVE COMMUNICATION 101: Are you a communicator or just a talker?

    Communication is inevitable. Whether you like it or not, or want it or not, something is always being communicated to people around you through your words or your actions or lack of both. The question, therefore, is never “what should I communicate today” but rather “what and how am I communicating today”.

    What is communication? Dictionary.com defines “Communication” as the interchange of thoughts, opinions, ideas or information through words or images between speaker/sender and listener/receiver that (i) leaves both parties with the SAME understanding of the message that was exchanged and (ii) has the POTENTIAL to change or reinforce behavior.

    What is not communication? First, communication is not monologue. Jeff Daly said two monologues do not make a dialogue. Dialoguing requires an exchange of ideas, through speaking, listening and giving of feedback, between two or more parties. Second, communicating is not the same thing as informating. Sydney J. Harris said informating is giving out; communicating is getting through.  In the former, the flow of ideas is one-way, whilst in the latter the flow of ideas is two-way. Third, communication does not mean agreement. It is about achieving mutual understanding, not consensus. The fact that your lips are moving and words are coming out of your mouth does not mean that you are communicating with your listener.

    Rudyard Kipling said words are, of course, the most powerful drug used by mankind. Obama, with the simple words “Yes, We Can” and “Change You Can Believe In” won the heart of a nation and became the first African American president of the United States. With words and actions, legends like Jesus, Mohammed, Martin Luther King, Mahatma Ghandi, Mother Teresa, Mandela, Jack Welch, Steve Jobs, Bill Gates, etc. impacted generations and created lasting change in the world. In the words of Oliver Wendell Holmes, “speak clearly, if you speak at all; carve every word before you let it fall. Communication is a transaction. It is the buying and selling of ideas using words and images as currency. Every time you communicate you are transacting with others. It is a transaction that has the power to build or destroy trust, goodwill and name recognition. Communication can be in writing, verbal or non-verbal (body language and behavior).

    Effective communication is an essential requirement for individual, team and organizational success. It is the right message, delivered by the right messenger, in the right manner, at the right time, to the right audience, who understand it in the right way and act upon it in the right manner. Effective communication is the lifeblood of successful teams. It delivers necessary information, ideas, thoughts and expectations (like nutrients and oxygen) to the members of the team (body’s cells) for performance, health and vitality. It is through communication that people are able to share information, make decisions, solve problems and execute their daily responsibilities to achieve success.

    Effective team communication should necessarily involve the sharing of goals, norms, roles, responsibilities, performance standards, expectations, plans, strategies, performance feedback, issues, problems, decisions, interests, needs, business results (successes and failures), values, priorities, procedures and processes, boundaries, consequences, ideas, etc with team members. It is a useful process for creating alignment, focus, integrity and accountability within teams. It takes effective team communication to transform a group of individuals into a collective and dynamic force that gets the right things done in the right way, and at the right time. An effective team communication strategy can eliminate distractions like office “politics”, distrust, fear, personal agendas, etc. It is like oil in your team engine. When it is high in quantity and quality, team effectiveness and performance will be greatly enhanced.

    The outcome of effective communication is to enable individuals and teams achieve set goals, and create value for their organization. Additionally, effective communication can be used to make team members feel valued for their contributions. Team members create value by becoming more motivated, productive, efficient, effective and innovative. They feel valued when they experience praise, recognition, career development opportunities, as well as other monetary and non-monetary rewards. Poor communication can lead to waste, rework, duplication, missed deadlines, customer dissatisfaction, apathy, conflict, resistance, rebellion, attrition, employee dissatisfaction, and ultimately loss of market share and market value. When at its best, communication can minimize misconceptions, and promote mutual understanding, mutual valuing and trust.

  • Helping mothers on kids’ clothes

    Helping mothers on kids’ clothes

    Kids never stop growing. As they grow, their clothes get more expensive, which means you need to keep shopping for them. Here are some tips to help out with the cost of clothing your children, SULIAT LAMID and OMOLARA MOFESOLA OMONIYI write.

     

    These days, many stores engage in sales since it is one of the major ways to attract buyers. A shopper seen at a kiddies store at Allen Avenue, Ikeja said: “I always watch out for the sales period of my favourite stores. There are many of them in major shopping malls and they stock quite a variety of items.”

    An economist, Dr Biodun Adedipe, advised that parents take their children along while shopping for them. “Make your shopping list with them and let them know their shopping limit. By this, I mean the highest amount they are permitted to spend. Let them understand why you cannot buy a particular item for them,” he said.

    Many stores reduce prices to make room for the next season, so you could even buy a season ahead. Try shopping online. It is often easier to make comparisons.

    For those teens and pre-teens who labels are important to, try buying the basics at discount stores. Teach your child to shop around and buy on sale. If they desire something more than what you have budgeted, offer to pay a portion and let them use their own allowance for the rest.

    According to a mother, Mrs Olusola Omoniyi, struggling parents shop right for their children because they have eyes for the future. Mostly, girls’ dresses have more variety of colours than boys’, and their clothes are relatively more expensive. We really need to buy good clothes for our kids to make them look good and presentable’.

    Moreover, the weather condition should be considered while buying clothes. People in the tropical regions of the world like Nigeria would feel more comfortable in cotton dresses than in silk or rayon. They should also be light and open ended in order to allow air into such a child’s body but it should not be too exposed so as to avoid health hazards. Body odour, rashes and extreme sweat are results of extreme heat from thick clothes.

    Clothes, if not carefully selected, can become a symbol of child abuse. Cotton and light clothes are discovered to absorb heat. During rainy season, clothes should be warm and thick.

    Another function of clothes apart from covering one’s nakedness is to beautify. Therefore, the colour of the clothes should be considered when blending them together. For example, buying dark coloured clothes alone for a dark child makes the child look moody, bright clothes should also be worn. Colourful clothes with flowered patterns will make a child look attractive and endearing.

    Even babies that are fair in complexion need colourful and bright coloured clothes to make them look more attractive. Generally, most baby clothes in the market are colourful. However, when suits are being bought for boys, black coloured ones are preferable. Most boys’ trousers come in dark colours like black, ash and navy blue but the shirts or tops should be bright and match the colours of the trousers. Wrong colour combination should be completely avoided.

    Some parents consider buying native clothes for their kids unnecessary. It is very good and advisable to buying native clothes for children. With this, they are indirectly being educated on culture. The introduction of native clothes for them will also make them stand out among their pairs.

    It is not a hidden fact that some parents who cannot afford expensive clothes step down to purchase all grades of ‘tokunbo’ clothes. Even though they are relatively cheap, they could pose health hazards to the children. If you have to get these clothes, make sure they are disinfected and washed clean before putting them on your kids.

    The female kids can jazz up their looks with trendy pieces including necklaces, wrist watches, bags, shoes, bracelets, hair bows, hats and belts to give them that exceptional look e ignored when shopping. Whilst the male ones can add wrist watches, shoes and other accessories to their outfit.

     

  • Nokia launches solar charger

    Nokia launches solar charger

    Nokia has announced the availability of a new portable solar charger in Nigeria. The new Nokia Portable Solar Charger, DC-40, is a pilot product designed and marketed by Nokia to test the viability of solar charging as an alternative mobile phone charging system.

    The technical solution is a thin film panel, measuring 165mm x 237mm with a long cable and 2mm Nokia plug interface. Weighing only 93 grams, the solar charger is highly portable. The solution is incredibly simple and efficient. With one minute of charging, consumers will get approximately two minutes of talk time.

    The solar charger is most efficient when used in direct sunlight where the average charging time for full charge on a 1000mAh battery would be under four hours. However, the solar panel can also be used behind a glass window, but is less efficient in these conditions.  According to Nokia, Kenya and Nigeria provide the perfect opportunity for testing this solution, with recent World Bank reports indicating that only 16 and 51 percent of Kenyans and Nigerians respectively had regular access to electricity between 2007 and 2011. However, mobile phone usage is pervasive in these markets, calling for alternative methods of power.

    ”There are numerous advantages to this solution, including being able to service consumers outside of regular electricity supply, or those who need a quick charge on the go,” says James Rutherfoord, Vice President Nokia West Africa. “However, perhaps the greatest benefit is the cost saving achieved by being able to harness the natural resource of the sun”.

    Initial limited quantities of the DC-40 solar charger will be available in Nigeria at retail outlets across Ikorodu, Ibadan, Ojo/Badagry and Ijebu-Ode/Sagamu at an estimated retail price of N2, 560 with the aim of getting feedback from the field.

    “Nokia prides itself on its ongoing sustainability programs to minimize power usage. This solar charger provides an extremely environmentally friendly solution that is free of CO2 emissions,” adds Rutherfoord.

  • BA opens online booking portal

    BA opens online booking portal

    Customers visiting ba.com will now find it easier to book flights on the British Airways website thanks to a new registration scheme.

    The new service offers customers a simple registration option during the booking process, so they can save their personal details to make future bookings easier and quicker.

    When customers log in, their personal information and APIS details are automatically entered to every new booking, taking out the hassle of adding them each time.

    Kevin McQuillan, British Airways’ head of ba.com, said: “We are committed to personalising the experience on ba.com to make it more relevant and responsive to our customers. Easy registration is an important step in that direction, which will ensure we recognise our customers and provide them with a process that is quick and easy to use – every time.”

    Like other on-line retailers, such as Amazon, the new British Airways easy registration option allows customers to quickly sign up, providing only their name, email address and password, or to log into their existing registered customer or Executive Club account, while in the booking process.

  • Creating a  regular customer base

    Creating a regular customer base

    Retailers know that without shoppers they are doomed. No matter how good your products are, if there are no shoppers to patronise you, you might as well close shop. That is why proactive stores are always devising ways to attract customers and keep them coming back. To keep in line with the changing times, famous retailers keep on remodeling their stores to suit the taste of the numerous shoppers who call. Recently, Marks and Spencer, one of the respected retail brands around the world had to repackage its grocery section to meet the needs of its valued customers. The brand reasoned that it was necessary to remain appealing to shoppers; after all they are in business for them. No matter what area of business you are in, if you do not have customers, your business will eventually fail. That is why it is so important to present yourself and your product in a way that not only attracts the spenders you seek, but inspire them to come back.

    Since the coming of western styled shopping malls in Nigeria, shoppers have received a new lease of life and in return, consumer sophistication has increased, as many flock the malls for leisure and shopping. This is possible because of the comfort and convenience the malls offer.

    Yes, the appearance of your store matters a lot. If a good spender feels comfortable in your store, he can spend till he drops. I was in a cosmetic store inside Balogun market, Lagos one day. Compared to many of the shops there, it was exceptional. The store simply defined its class of customers just by its appearance. It was very neat and comfortable. I noticed that some of the people who came in were so relaxed that it was like a great relief for them, especially after having walked through the length and breadth of the market. Such people are contented to just sit down and have the items on their list brought to them. They will even offer you a drink if they feel you need one. Of course, all this come with good service delivery. Any time I find myself around there, I never hesitate to drop by and get something. I actually take time to think of the things I need that they might have.

     

    Appearance

    If you make your store inviting, you can bet that anyone who comes in will love to come back. The saying that first impression makes a lasting impression also comes true here. If someone walks into a department store that has great prices but garbage on the floor, a bad smell in the air and items thrown all over the shelves and on the floor, what are the chances that they will return just based on the low prices? Very slim unless the prices are almost 100 per cent discounted, which is highly unlikely.

     

    Pricing

    Pricing is also an important aspect of the retail world. While you want to make a profit to stay afloat in business, you also need to make sure you are still fairly competitive with other business of the same kind and maybe a little lower with more products to offer, which will offset the lower prices. Nothing is more appealing, knowing that if you drive down the road a mile you will find the same product for cheaper. This can be accomplished in many ways with sales and promos like ‘buy one get one at half off or free’. You can have lower prices but offer more products and more brands which should offset the lower prices and still bring in the amount of revenue you are looking for.

     

    Knowledge of products and

    services

    It is very crucial that all stores have complete knowledge in the products or services they offer. There is nothing worse than when you are asking questions regarding a product or service and the sales rep has to call someone to run and get another who knows more about it, or gives you wrong information or asks you to return on another day when someone with better knowledge will be there. Shoppers are always appreciative if they are well guided to get the items they need correctly. They are even happier if they are able to get a better substitute for what they were looking for, especially if it is not available. Only a well informed sales rep can fill that gap.

     

    Advertising

    It is extremely important to get your business advertised in all the right places. This can be accomplished in so many ways- newspapers; magazines; internet; radio, television, signs posts, word of mouth and more. Choose something like a two day sale; this will get the customers rolling in the door specifically for the sale. Moreso, once they see all the products offered and the prices that are available everyday and the excellent customer service that they will receive, it is almost a sure bet that they will be coming back over and over whether there is a sale or not. Shoprite and Game stores exploit this strategy a lot by advertising slashed prices of specific items to be sold within a specified period. This draws shoppers who reason that if they came after the specified period, the price might have gone up.