Category: Shopping

  • Online auto market thriving

    Online auto market thriving

    Carmudi is the only vehicle marketplace which offers buyers, sellers and car dealers the ideal platform to find cars, motorcycles and commercial vehicles online. In this report are the results of Carmudi quantitative surveys conducted online with car buyers and dealers, as well as in-depth interviews with industry influencers across the country. The online platform examines the current and future state of the automobile industry in the country as well as other emerging markets, TONIA DIYAN reports.

    The drastic increase in internet and mobile penetration, rising Gross Domestic Product  (GDP) , and the emergence of a middle class have succeeded in changing the global state of automobile sales and car purchasing behaviours in the country. There is a shift from offline  to online car purchase, 83 per cent of Nigerian car buyers turn to the internet, blogs, forums, and social media when researching for cars. According to majority of car dealers, up to 80per cent of their customers turn to the internet and social media for auto research.

    Globally, auto e-commerce has grown at such a staggering rate that now as many as 80per cent of new car customers and almost 100per cent of used car customers begin their car shopping experience online. With internet and mobile penetration significantly growing in emerging markets, the rate of moving the car shopping experience online is beginning to mirror that of Western markets. 83per cent of car buyers have been reported to use the Internet to conduct research on cars before making purchases.

    From findings by Carmudi, responses have proved that offline media, including newspaper classifieds and auto expos (under 10per cent) are declining as a source for buyers. Nigerian car dealers are also getting more and more digital when advertising their listings. Around 80per cent of car dealers are now primarily focused on advertising their car listings online.

    The Chief Executive Officer of Globe Motors, William Anumudu, said; “Currently, the number of people turning to the internet for car purchase has been on the increase. A lot of people use the internet to search for information, products or services. Any business that wants to excel must go digital. This is due to the fact that Nigerians like to be associated with new trends, the internet means accessibility to the world at all times and having information at the fingertips. As people embrace the internet, all businesses online will profit.”

    The study also stated that the state of ‘Global Car Sales Global automotive sales’ for 2015 are expected to reach close to $89million, a 2.4per cent growth from 2014. Emerging markets’ share of global sales will rise from 50per cent in 2012 to 60percent by 2020, while their share of global profits is also set to rise by 10per cent. When it comes to new cars, purchase intent is strongest in Asia, where 65percent of respondents say they will buy new cars in the next two years, compared with seven per cent who plan to buy used cars.

    Christian Keller, Managing Director Carmudi Nigeria said: ”2015 is the year of online car sales in Nigeria. With an unmatched growth rate in online car searches in Nigeria and a rapidly growing middle class, Carmudi´s report affirms that our investments to become the number one online car marketplace in Nigeria were worth it.”

    Nigeria has been heavily dependent on auto imports, which account for the largest share of the country’s foreign reserves each year. New vehicle assembly plants are expected, and the number of imported cars has already declined significantly from 11,563 in January to 7,400 units in February. Last month’s historic election of Muhammadu Buhari as president has generated uncertainty surrounding the autos sector. Although the party is pro-business, some industry stakeholders disagree with elements of the Autos policy, such as second-hand dealers who will lose out from the 70per cent tax on imports, or who would like to see full implementation of the policy deferred. Buhari could choose to reverse all or some sections of the automotive policy to secure more support with these stakeholders.

    The Carmudi study stated that 30percent of car dealers in Nigeria reported an increase in car sales over the past 12 months due to the changing economic climate, while 50 per cent of car dealers surveyed reported a decrease. Nigeria’s auto industry remains relatively strong, but critical policy changes, such as the National Automotive Industry Development Plan, have the potential to change the entire industry.

  • Malls get set for Children’s Day

    Malls get set for Children’s Day

    To retailers and wholesalers, Children’s Day is a special day. This is because they record impressive turnover as parents, schools, government officials, orphanages, religious bodies and others turn shopping malls to Mecca, TONIA ‘DIYAN reports.

    Children are often described as the leaders of tommorow. They are the future of any country. Therefore, if they are given proper foundation and development opportunities, they are capable of turning the adversity of the country into prosperity.

    On the other hand,  any nation that fails to accord good education to the children prepares to ruin all the expectations of any nation, an economist Prof Pat Utomi said during the celebration of Children’s Day a few years ago.

    United States 35th President, John Kennedy,  also said: “Children are the world’s most valuable resource and its best hope for the future.” It, therefore, goes without saying that the true essence of the celebration is to understand the significance of childhood.

    Next week is Children’s Day. As usual, children will not go to school that day. It will be time again for them to enjoy special fun-filled activities, including parties and games. Special celebrations will be held for them at eateries while the various amusement parks are also expected to play host to them.

    This day serves as a reminder to parents to renew their commitment to the welfare of children and teach them to live exemplary lives.

    Stores organise funfairs for kids while their parents do the shopping. They have fun times with the bouncy castle, train ride, merry-go-round and gleefully watch their favourite mascots entertain them. Seeing children as the best marketing tools, retailers rent temporary equipment that would enhance their fun during shopping.

    The celebration is certified by the United Nations (UN) to remind everyone about children’s right to enjoy their childhood without any encumberances, most importantly, to become educated adults in future.

    Fun-filled educative and cultural programmes are organised for kids by the government and non-governmental organisations (NGOs) in schools. Special television programmes for children are broadcast, as well as all kinds of fun activities to make the day memorable.

    Parents seem to be more concerned about their children’s wellbeing; therefore, they are eager and look forward to buying choice gifts that will keep lasting memories in the children. Some offer their children cartoon characters and greeting cards to express their love. For kids, it is a time to make requests and get it granted almost immediately.

    Mrs Folashade Akinremi of The Guest House, Ikoyi, Lagos said: “It is important to make every May 27 special for children. After all, children will not only remember parents for the material things they provide, but for the feeling of being cherished and how they are taught to share love among their mates.

    “Children are like precious gems, parents should understand the significance of the only day set aside for them apart from their birthdays and make them happy,” said Mrs Mute Olori of the African Independent Television (AIT).

    Managing Director,  Delightsome Gifts Concepts, Mrs Modupe Shopeju,  said children are adorable; they are divine gifts that parents get from the almighty. Their eyes are full of innocence. They smile when they receive love and admiration, they cry when it is their first day at school away from their parents, they giggle when they mingle with their peers, and they signify nothing but pure and faithful love. They truly symbolise God, therefore, let us as parents and mothers play our roles 100 per cent.

    “Childhood memories are the sweetest of all, they can be savoured for a lifetime. Children’s Day celebration is fun for the little ones but it is important for the parents too. Every parent must understand the importance of Children’s Day. Parents should be well aware about the little desires of their angels, said Mrs Nnenna Azuka, Marketing Manager, UAC Restaurants.

  • Would you rather shop online on Children’s Day?

    Shopping websites are always looking for reasons to put up sales and Children’s Day is another opportunity. Come next week, there will be excitement in the air as government and schools go into short vacation to celebrate children.

    The same way shopping malls and fun places will be wearing new look to celebrate with children this season, e-commerce websites already seems to be trying their luck with increasing number of online shoppers, particularly children. Online stores seem to have opened their Children’s Day special discounted stores on their website. On the eve of Children’s Day websites such as Jumia, Konga, Kaymu and Dealdey will not only give away discounted products but also conduct some interesting contests online for the kids to have fun to catch the attention of young shoppers.

    Online stores in an attempt to amuse young readers have tied up with one organization or the other to run ‘toy story contest’ on their websites, also on Facebook. This is aimed at encouraging children to visit their website as well as the Facebook page and answer questions or write short stories as comments. Top Contestants with best stories will receive free vouchers to win gifts items. Exciting deals across categories such as  toys, colouring pencils, music book, dictionary, children diary, vocabulary cartoon, greeting cards, story book, cartoon book, Tablet for learning, Disney mini story book library and comprehension book for children.  All these are sold for minimum of 20 per cent off their prices and some 30 per cent.

    Some other online stores are running a ‘Big Dream’ competition where they conduct a contest for kids and give them an opportunity to meet their role models. These stores want parents to write in a line about their child’s dream profession and their plans for the same, afterwards, three entries will be selected, other than that, 50 entries is aid to win discount vouchers from the site.

    Some online stores are giving away gifts based on children’s talents and abilities and as part of their Corporate Social Responsibility (CSR) to the society, kids that are in need are given priority.

    These stores believe, childhood without fun and games is no childhood at all, they therefore, provide toys and games sections which they say will help children develop concentration and imagination from a very young age. “Be it puzzle games, plush toys or board games, toys are an integral part of the growing up years of a child. Toys and games positively impact the minds of children in learning new processes and taking up complex challenges,” said Afam Anyika, Offline Manager, Jumia.com.ng

    According to his colleague at Konga.com.ng, Tomiwa Akande, Public Relations Officer Konga, “A toy becomes a child’s most favourite companion and the two are usually inseparable. Here at Konga, children will find a wide assortment of toys and games that extend to products like a strollers and prams from popular brands.’’

    She added that parents could browse a various children items aside toys and games for their wards. She said: “Purchase products from popular brands such as Luv lap, Cuddles, Fisher-Price, among others, to give your child a happy childhood this season.”

    ‘’The huge range of toys and games, among others offer something for every child, they should be allowed this season to explore the world of toys and their games online,’’ she added.

  • Online food sale to hit $100b by 2018

    Britain is leading the way in the sale of food and groceries online and with e-commerce already accounting for some per cent of food sales, other countries, such as Nigeria, are catching up with online food store. They include Hello foods and Super mart. Experts predict that the global market will grow to $100 billion in three years.

    Big retailers have decided to invest in food selling online operations, with the hope that they can persuade consumers that they will add more profitable items such as clothes and computers to their orders of fruit, vegetables and other meals.

    According to findings, food is one of the last things to move online because complex logistics for fresh, chilled and frozen products makes it an expensive business particularly in Nigeria.

    However, most food retailers are now ramping up their online food offers to compete with foreign food online stores.

    An expert said, “It is notoriously difficult to make money selling groceries and food online. The reason people do it and need to do it have nothing to do with profit but the flare for it.”

  • Nexus opens shop in Ikeja

    Nexus opens shop in Ikeja

    Maker of home appliances, Nexus, has opened its first shop in Lagos as part of its plan to expand consumer touch points in the country and reaffirm its commitment to delivering quality customer service.

    The shop, which provides consumers with an exciting avenue to experience and interact with firm’ line-up of products is strategically located on the Allen Avenue, Ikeja.

    The launch witnessed a lot of fanfare, tour of the showroom, product trials and notable faces from the music and movie industry.

    Its Head, Brands and Corporate Communications, Deekay Group, Damilola Owolabi, said: “We are thrilled to unveil our first Nexus brand shop in Nigeria. Nexus is a dynamic brand that has over the years enjoyed a vibrant relationship with its customers and will not stop at brand shops to engage, but will initiate several consumer friendly activities and communications going forward to constantly thrill and delight its consumers. One of such initiative is the “Life has just begun” campaign with the sole objective of making home appliances a necessity for all. So, we are asking consumers to get ready for a journey with Nexus which will bring comfort, style, and pleasure to different homes across Nigeria.”

    Head, Sales Deekay Group, Christy Augustine, added: “With the opening of the brand shop, our customers can see our various range of affordable products. Consumers are also assured of genuine Nexus products and every purchase is backed up with a two year warranty and after sales service. This masterpiece is expected to foster a deeper and more meaningful connection between customers and the Nexus brand.”

    Nexus, a part of an ever-growing brand portfolio of Deekay Group; a premier mixed trading and manufacturing company with over 40 years’ rich legacy of launching business in the market, conceived the Nexus Home Appliances brand over two decades ago to demonstrate its belief in the seamless fusion of style, functionality and durability into the home appliances industry.

    Since the opening of the Nexus brand shop  in Ikeja, the store has become a hive of activities as lovers of quality from various parts of the Lagos metropolis have continued to throng the shop to purchase their household items.

    Brand Shop Manager, Mr. Oladosu Olalekan  said the patronage from customers have been wonderful since the shop was opened to the public few weeks ago.

    “Our customers have been coming to buy their favorite items. Some have been coming to make enquiries about the latest product from the Nexus range of quality products. So far, the responses are encouraging,” he said.

    He also enjoined customers to take advantage of the 15 per cent discount on all products. This special discount, however, will end by this month end.

    The well-stocked store parades the best in home appliances ranging from fridges of all sizes with elegant designs to meet the taste of its customers. Also in large quantities are: gas cookers, chest freezers, water dispenser, industrial fan, table top microwave, inverters and stabilisers.

    On display at the spacious showroom are: cookers – deep fryer, rice cooker, pressure cooker as well as ovens of various sizes and designs.

    With the opening of the brand shop, customers can seevarious ranges of affordable products. Consumers are also assured of genuine Nexus products and every purchase is backed up with a two year warranty and after sales service.

  • Falling Naira rate affecting sales, say traders

    Falling Naira rate affecting sales, say traders

    Traders at the Balogun market in Lagos Island selling Italian and Brazilian shoes, bags and other fashion items, say they are not making sales as a result of the exchange rate. At the moment, it is $1 to N199.2351.

    Many of these traders import their items from Europe. Recounting their ordeal, majority of them said some of their goods are still abroad as the previous price they purchased those goods have increased by 10 per cent.

    According to them, the high exchange rate is hindering them from bringing their goods into the country. These merchants explained that they often place orders, change the currency to the Dollar and send to the company they are purchasing from but the increment in exchange rate has become a barrier.

    One of the traders, Mr Ikechukwu Ugwu, said he imports office shoes, particularly in the second quarter of the year, but that he would have to wait a while to see if the rate dollar would fall. “If I import shoes and start selling at N13, 000 or N15, 000, my customers will refuse to buy because the original price for the shoes is N8000 or N10, 000. The additional N7000 and N4000 mean a lot to customers and I will not sell to lose either,” he said.

    Another importer Mr. Kenneth Okoye, an importer of cosmetics, said he could not put all his money in the business and later not yield good results. “How can I change money at such a ridiculous rate? I can’t risk it. Because this our business comes with little profit like N50, sometime with N200. Our customers who buy in bulk earn us more profit but for now they are not showing up because of the increased exchange rate. Bringing the goods in and not selling them will be a big problem to us, our customers are used to the old price, and they won’t accept the new price. We have however agreed that we will not import until the dollar rate returns to what it used to be,” he added.

    Another importer of Italian party wears, shoes and bags Mr. Emeka Urama told The Nation Shopping that he didn’t intend to import soon. He said his customers would have to make do with what was available. He said items or designs and a set of jewelry which used to cost N20, 000, will go for N25, 000 while those that cost N30, 000 would rise to about N40,000.”

    He added that the increase in exchange rate has affected demand.”Some of my customers that come from Abuja and Port Harcout to patronise me used to buy about 50 to70 different sets of jewelries. Now, they buy 30 or 35 different sets instead and this is not good for the business, he said.  

  • Second hand goods, most preferred, says report

    Second hand goods, most preferred, says report

    Second hand goods are the most pre-ferred, according to a survey by The Nation.

    Our correspondent found that the demand for fairly used items, such as cars, phones, electronics, bags, shoes and cloths is high. It also found that some online stores also sell second hand goods such as cars, phones and electronics, thereby making the business  thriving in the market.

    Iyana Ipaja market and Ikeja in Lagos stock various items and sales, particularly cloths, bags and phones.

    One of the sellers, Mr. Frank Chukwuma, said the turnout of buyers was encouraging “Business is good and the turnout is high, especially in the evenings when people are returning home from work. More people patronise this business because it is affordable, when they don’t have money for the new items, they opt for fairly used,” he said.

    Mrs  Bunmi Kayode sells second hand cloths for women, she said the business is  booming. “Our prices are cheaper than the boutique where one is likely to buy a blouse for N1, 500; the same blouse is N300 here,’’ she added.

    Kehinde Suleiman, who sells London used phones and laptops at the Computer Village in Ikeja, said the reason people buy London used phone was because they trust fairly used phones compared to the new phones from China, which don’t have long life span. We give our customer warranty and ask them to return phones that develop fault after purchase for replacement.”

    Wahab Lawal,  who owns a second hand phone, said he uses second hand phones because they are cheaper and more reliable. “The reason I go for the second hand phones is because of the cost. I don’t have enough money to buy the brand new ones.”

    Also, Henry Ntuka, said he prefers  second hand phones because they are affordable.

    But Miss Tayo has a different reason for going for Tokunbo clothes. Her words: “I just like these second hand clothes not that I can’t afford the new ones, but because I just feel like buying them.”

    For Mrs. Marian Afolabi, it is  affordability: “I buy second hand clothes for my children because it’s cheap and affordable in this way I can buy more for them compared   to the brand new ones,” she said.

    On the risks involved in buying the second hand phones, Ntuka lamented: “The new ones break down anytime; so, it’s all about taking risks. When it’s good, its’ good; if it’s not, that is it.”

  • Staple food price skyrockets as fuel scarcity lingers

    Staple food price skyrockets as fuel scarcity lingers

    These last weeks have seen massive increment in the prices of staple food items and other commodities in the country. Traders have attributed the increment to the continuous and acute scarcity of refine petroleum products, particularly petrol and they say it has a negative effect on their business. TONIA ‘DIYAN reports.  

    It’s been three weeks since the recent fuel scarcity problem facing the country began. The acute scarcity of the petroleum product nationwide has resulted to increment in the prices of staple food items.

    Prices of staple food items as well as other commodities will not be reduced according to traders of these items. They are attributing the increment to high cost of transporting goods from their places of purchase to the market.

    • Tomatoes seller
    • Tomatoes seller

    Observations from some markets in Lagos has revealed that these traders have either increased the prices of items they sell or haven’t been able to provide such items for their customers as a result of the continuous fuel scarcity . They say cost of transporting these items from the farm or their places of purchase to the market has become more expensive than buying the items since the fuel scarcity challenge started.

    Few filling stations that have petrol to sell are using the scarcity as an excuse to sell at very high prices of N150 and N200 per litre, instead of the usual N87 per litre. Market men and women say the increment has a negative effect on their businesses and that prices of their produce will remain high and staple items will be out of stock for as long as this problem continues.

    Survey on other major markets in the Lagos metropolis has also confirm that prices of food items and that of other commodities will remain high till the present fuel scarcity returns to normalcy. Some items are now sold almost three times their usual prices.

    Also restaurants and canteens are now encouraged to increase how much they sell their meals saying they purchase foodstuff at high prices. A food vendor at Ladipo in Mushin, Lagos, Mrs Rukayat Adebayo said foodstuffs have become very expensive, attributing the hike to high cost of transportation by motorists who help her move the items to their destinations “Some merchants who I patronize told me they sell to make profit and so, they will have to include the transportation fare to the original prices. I am left with no choice but to buy and also sell at exorbitant prices to my customers “

    At Daleko market, a trader, Mutiat Aruna, said she paid twice the fare of transporting her produce to the market because motorist complained they bought few litres of patrol for three times its original price.

    In recent times, Beans has been the most expensive and consumers have not stopped lamenting due to its unstable price-especially those brought from the northern part of the country. Mrs Adenike Taiwo, who sells beans in small and large quantities at Daleko market in Iyana-Isolo, Lagos, complained that a bag of Oloyin beans which used to cost N13, 000 is now N14,000. To sell in bits, a derica cup goes for N220 as against 180.

    Mr Lazarus Okenyi sells rice and beans in large and small quantity at Mushin-Ojuwoye market, he said the price of food item he sells has increased by 5percent. He gave the new prices as; Arozo for N8, 500 as against the former N8,000. If he has to sell the item in bits, he said a derica cup cost N180 instead of N130. Special Rice according to Okenyi is now N10, 500 and N11, 000, while a derica cup cost N200 instead of N160.

    Survey shows that the price of garri, which is regarded as a common staple food among low income earners has also increased, jumping to N400, sometimes N500 for a brand while another brand sells for between N300and N350. A bag of yellow garri is N4, 500, it used to be N3,500.

    At Daleko Market, Special rice used to be N9, 300 and N9, 500 while Arozo was N7,500. These prices have now increased.

    Mrs. Barakat Ogundele who sells Tomatoes and Pepper at Agege market said she buys from Mile 12 market and the prices have moved up a little but she laments that the cost of transporting her produce to the market is very expensive. “Before i used to pay N200 to transport my goods, since the fuel scarcity started, I have been paying N500. It is very painful that I have to ask the motorist whether what I am carrying now is more than what I used to carry. I will be left with no choice but to add that additional N300 to the price of my goods.” Ogundele gave the price of a basket of tomato as N5,000 and N6,000 depending on the size of the basket. Pepper she said has reduced in quantity instead of increasing in price.

    Mrs Silifatu Ogunbiyi, a shopper seen at one of the markets said there is nothing like little increment. “No increment is small o! When I get home and add all I have bought together, I will be surprised at the amount I have spent to buy this little item.”

  • Nexus opens first shop in Lagos

    Leading maker of home appliances, Nexus, has opened its first brand shop in Lagos as part of its plan to expand consumer touch points in Nigeria and reaffirm its commitment to delivering of quality customer service.

    The shop, which provides consumers with an exciting avenue to experience and interact with Nexus’ line-up of products is strategically located in the heart of Lagos on the Allen Avenue, Ikeja.

    The launch witnessed a lot of fanfare, tour of the showroom, product trials and notable faces from the music and movie industry.

    The Head, Brands and Corporate Communications, Deekay Group, Damilola Owolabi, said: “We are thrilled to unveil our first Nexus brand shop in Nigeria. Nexus is a dynamic brand that has over the years enjoyed a vibrant relationship with its customers and will not stop at Brand Shops to engage, but will initiate several consumer friendly activities and communications going forward to constantly thrill and delight its consumers. One of such initiative is the “Life has just begun” campaign with the sole objective of making home appliances a necessity for all. So, we are asking consumers to get ready for a journey with Nexus which will bring comfort, style, and pleasure to different homes across Nigeria.”

    Head of Sales Deekay Group; Christy Augustine also added “With the opening of the brand shop, our customers can see our various range of affordable products. Consumers are also assured of genuine Nexus products and every purchase is backed up with a two year warranty and after sales service. This masterpiece is expected to foster a deeper and more meaningful connection between customers and the Nexus brand”.

    Nexus, a part of an ever growing brand portfolio of Deekay Group; a premier mixed trading and manufacturing company with over 40 years’ rich legacy of launching business in the Nigerian market, conceived the Nexus Home Appliances brand over two decades ago to demonstrate its belief in the seamless fusion of style, functionality and durability into the home appliances industry.

  • Online food sale to hit $100b by 2018

    Britain is leading the way in the sale of food and groceries online and with e-commerce already accounting for some per cent of food sales, other countries, such as Nigeria, are catching up with online food store. They include Hello foods and Super mart. Experts predict that the global market will grow to $100 billion in three years.

    Big retailers have decided to invest in food selling online operations, with the hope that they can persuade consumers that they will add more profitable items such as clothes and computers to their orders of fruit, vegetables and other meals.

    According to findings, food is one of the last things to move online because complex logistics for fresh, chilled and frozen products makes it an expensive business particularly in Nigeria.

    However, most food retailers are now ramping up their online food offers to compete with foreign food online stores.

    An expert said, “It is notoriously difficult to make money selling groceries and food online. The reason people do it and need to do it have nothing to do with profit but the flare for it.”