The Nation Newspaper

Category: Shopping

  • Indomie rewards winners with N6m

    Indomie rewards winners with N6m

    Dufil Prima Foods Plc, makers of Indomie Instant Noodles, has rewarded three outstanding children, who emerged winners of this year’s Indomie Independent Days Awards, with N6 million. The event held at the Federal Palace Hotel, Victoria Island, Lagos.

    The event, which witnessed a large turnout of dignitaries, saw some renowned personalities such as the Group Managing Director, FirstBank, Bisi Onasanya; Senator Gbenga Ashafa and Chairman, Masandola group, Chief Bode Akindele supporting the pasta firm with donations ranging from N500,000, to N1million and N2.25million respectively.

    The Indomie Independence Day Award for Heroes of Nigeria is a Corporate Social Responsibility (CSR) Initiative of Dufil Prima Foods Plc, and is geared towards recognising children of 15 years and below, who have exhibited extraordinary acts of heroism in the face of danger or societal challenge which have sometimes brought them injuries.

    Delivering the keynote address, the Executive Director Corona Schools, Mrs. Olufunto Igun  said: “The future of any nation or entity lies heavily on the children. Whatever legacy we pass on, whether good or bad could make or mar us as a nation. We, therefore, must rise up to our responsibility as parents, guardians, schools and governments to ensure that the right values are inculcated in the children.”

    Igun, who addressed the winners as “the salvation for the nation’s future and the economy,” urged more organisations to toe the line of Dufil Prima Foods by making similar efforts which according to her, is bound to ensure a more secure and blissful future for our kids.

    A visibly elated, Group Managing Director of Dufil Prima Foods, Mr. Deepak Singhal, expressed delight at the success of the event.

    Singhal said: “Our motivation rests firmly on the fact that a lot of kids are out there, who do the extraordinary day by day; unsung heroes who have never been celebrated. That is why we have resolved that every year we would not relent in our search all around Nigeria for unique acts of bravery, worthy of celebration.”

    This year’s winners, which happened to be the 7th edition, are 15-year-old Aniema Udokang from Cross River, who helped to save an accident victim on IBB Way in Calabar; a 14-year-old Semiya Modashiru, who helped save the lives of two babies by apprehending and confronting a kidnapper at a bus garage in Ogijo, while the third winner is a 10-year-old Bassey Itam, who helped a boy bitten by a snake.

    Winners in the first, second and third categories went home with N1,000,000, N750,000, N500,000 worth of scholarship respectively.   The firm’s Public Relations & Event Manager,  Mr. Tope Ashiwaju congratulated the winners and reiterated the company’s commitment in never relenting in its support for the development and growth of the Nigerian child.

    Asiwaju said: “Having come this far with many success stories since inception as they relate to the children that have emerged as winners, I make bold to say that the editions to come will be more memorable than the previous ones.”

    In attendance were the representative of Governor Babatunde Fashola, Mr Wale Raji; Captains of Industries; Government functionaries and the crème de la crème of the society.

  • Mall for Africa: Bridging merchant-buyer gaps

    Nigerians willing to purchase items from European and North American markets will now have the opportunity of doing so from the comfort of their homes, courtesy of a new online mall called ‘Mall For Africa’ (MFA).

    The mall, which recognises that local purchase of goods from foreign markets is not entirely a new concept, has come to bridge the numerous merchant-buyer gaps noticeable in many of the existing platforms.

    It is said to be the world’s first virtual mall and promises to act as a channel between the online shopper and the merchant, spanning more than 80 shops in the United States (US) and the United Kingdom (UK). In all, a prospective buyers can select from more than 8.5 million items, which will be delivered between 10 and 15 working days.

    The Mall’s chief executive officer, Tope Folayan, said: “We have built what I believe is the world’s first virtual mall where the merchant rejects payment options (debit/credit cards and so on). MFA will accept these options and complete the transactions. Where the merchant blocks out Nigerian transactions, we accept them. Foreign companies usually don’t accept individual transactions via local credit cards, but because of MFA, they now do and the entire process of shopping via Mall for Africa is very easy,” he said

    Noting some of the challenges in the industry as willing buyers against merchants unwilling to sell to Nigerians, blacklisting of Nigeria by merchants and rejection of Nigerian payment system– credit/debit cards by merchants, Folayan said: “The consequence is that online retail alternatives are limited to shopping at the local open market or mall or from a few select online stores, where they run the risk of settling for overpriced purchases, fake/inferior purchases or just managing what is on offer.

    Another option, he said, is to keep a list of items and wait to get a visa, and then travel abroad to purchase items and bring them back. Or to look for a willing friend or family member living abroad, who will purchase the items and find another friend or family member to bring them back on their trip back home.

    ‘Mall For Africa’ is saying this excess-luggage nightmare can be avoided.

     

  • Shopping in Lagos traffic stream

    Shopping in Lagos traffic stream

    Though the state government has been trying to stop hawking of wares in traffic for very obvious reasons, buying and selling in Lagos traffic have come to stay. To some people, it is a delightful experience;  to others, it is repulsive. They see the practice as a sort of social menace, TONIA ‘DIYAN reports.

    Though traffic snarls abound in many other urban centres across the country, that of Lagos appears intractable. In spite of concerted efforts by the Federal and state governments to address the daily agonies of both motorists and commuters, there appears to be no respite in sight.

    This is understandable. Lagos is a city most sought after for the listless opportunities that abound  in it for skilled and unskilled, literate and illiterate labourers. It is estimated that about 20 million people from different walks of life live and work in Lagos.

    The International Labour Organisation (ILO) and other global bodies have decried rising youth unemployment rate in the country. This unemployment crisis and the punitive cost of renting a shop in the city may have forced many youths to take advantage of the daily traffic gridlock across the city to eke a living.

    Traffic gridlock is a daily occurrence in Lagos. On the mainland, from the long stretch of Ikorodu road down to the Third Mainland Bridge and on the notorious Agege Motor Road stretching from Mushin to Oshodi then to the Lagos/Abeokuta Road, the story is the same. From  Oshodi Mile-2/Apapa/Orile/Maza-Maza down to LASU Iyana Oba Road it is traffic snarls all the way.The same goes for  Oshodi to Obalende ,Lekki,Ajah and Epe. It has more often than not, made life miserable for both motorists and commuters.

    Akin Adelaja leaves home every morning through the horrendous traffic, faces same rigour when returning home from his work place, yet he is comfortable buying in such a harsh environment. Akin’s wife, Feyisara, finds it more convenient to buy food items by the road side.

    Feyisara, who was sighted buying a big sized croaker fish and other soup ingredients along Ikorodu Road (Ketu area on the outskirts of the city) told The Nation Shopping that though the unusual market compounds the traffic situation, it is a trend that Lagosians have become used to.

    She said: “When I am trapped in traffic longer than usual, I become exhausted and lack the strength and time to visit the regular market. Again, things are cheaper here than in the conventional markets. If I can get everything I need to prepare a meal on the road, why stress myself even on weekends to go shopping in a conventional market?”

    However, traders who sell in traffic are smart; they readily move their wares from the markets to the roadside, especially during the evenings when workers are expected to have closed from their various work places.

    They hawk and shove their wares in the faces of people as they are held up in traffic persuading them to patronise them, shouting the common refrain: ‘Buy, Buy, Na small money’.. They even hang on vehicles, sometimes tapping on car windows and asking people to roll down to check their displayed wares.

    A road side trader at Onipanu, Mr Ugo Amechi said:  “We want to cater for people’s needs and also make more money. This is what we traders call night market; it is an opportunity for us to make sales if we didn’t make much during the day inside our shops. It is also an opportunity for people patronising us to save time and avoid stress of visiting the market aside the stress faced in the traffic.”

    It is difficult to find a society that does not have its own peculiar problems. No matter where a person lives, social problems are inevitable. One of the social problems that is peculiar to Lagos is traffic. It didn’t just begin; it has become a regular feature of Lagos from time immemorial.

    Yes, we all buy one thing or the other in traffic. Items such as newspapers, magazines, bottled drinks, water, rechargeable lamps, top-up cards for mobile phones, loaves of bread, fruits, plantain chips and the popular gala that many can’t do without when caught in traffic.  Even petrol is sold in gallons for motorists who burn fuel during traffic, especially during fuel scarcity.

    Most often, traders who are involved in this act use it as a means of survival to provide the basic necessities of life for their family. They could also have resorted to it as a last resort because many of them feel neglected and often accuse the government of failing to provide them with any form of amenities. The high cost of rent charged on shops is another reason why some of these traders find themselves on the highway. Traders have claimed that officials of the government allocate shops to civil servants who are not traders who in turn sublet these shops at very high prices. High unemployment rate is also a contributing factor.

    However, experts have described the act as a phenomenon causing obstruction to public access to footprints, reducing the beauty and orderliness in the states, causing more congestion on roads also limiting sustainable economic tourist development.

    They say most times, it generates solid waste which when not properly managed results in hygiene problems, especially for traders dealing with food items. A law which makes it illegal to purchase or sell on the street was recently enacted and illegal shops pulled down warning that anyone caught in such act would face the wrath of the law.

    In reaction to the law, traders involved through their trade unions organised protest marches and demonstration several times.

    Those who see the measure of the government to curb the menace as unfair have also argued that it does not only have its negative side but also its positive side. Its positive side includes serving as a means of employment to those that are unemployed as it engages people in doing something useful. Goods can be purchased anytime because the traders do not have a definite closing hour, cheap services are made available to members of the public making sure their location is accessible and goods are provided at cheap prices since they do not have the expense of overhead cost such as rent unlike other retail stores.

    Findings have shown that traders found on the highway during traffic are not displaced traders who have no shops to stay and sell but rather, they are traders that prefer to come out of their hiding places as they often would call their rented shops inside the markets.

    “It pays us more to be here, especially at this time”, said Mr Uchena Kalu, who owns a bakery at Oshodi but goes to various bus stops around to supply bread sellers on the highway fresh and hot.

    Buying and selling in the middle of the ocean of Lagos traffic is different strokes to different folks!

  • Ikeja City Mall celebrates Nigeria at 54

    Ikeja City Mall celebrates Nigeria at 54

    In celebration of  Nigeria’s 54years of Independence , Ikeja City Mall in collaboration with City FM and the mall tenant stores treated Lagosians to a funfair. People were given opportunity to send well wishes on City FM live and sign their goodwill messages to Nigeria on a supersized flag strategically positioned inside the mall.

    The Marketing Manager of the mall, Eniola Ositelu, said the aim for this year’s independence show just like every other year, was to change the negative perception people have of the country. “This event is mainly to promote the interest of Nigeria positively in the hearts of our customers and Lagosians as a whole. It is to reaffirm the ‘belieF in Nigeria’ and ‘belief in ICM’ theme.”

    He added that people’s turn-out on a special day as Independence, sends the right signal about the subject. Eniola appreciated the support of the tenant stores and Lagosians who came out en masse to  make the event a great success  saying, there are fantastic prizes to be given out in a draw when people make single receipt purchase(s) of over N25, 000 in any store within the mall. They stand chances of winning cash prizes ranging from N50, 000, to N150, 000.

    Other side attractions include; dance competitions, fashion parades, spot the flag (a game), snap shots with the Independence cake and the highlight of the day, cutting the beautifully decorated Nigerian green and white cake.

    Ikeja City Mall comprises of a perfect mix of retailers trading quality products and services of renowned local and international brands. The mall recently listed as one of the top 25 Facebook check-in locations around the world, has become choice location for people to shop, converge to unwind, network and socialise with friends physically and via social media platforms.

  • As Africa’s middle classes grow, shopping centres boom

    A surge in disposable income and growth in Africa’s middle classes has led to an upswing in the number of shopping centres across the continent, a report by google has said.

    With shoppers searching for new ways to spend their money, and investors keen to help them to do it, some 14 new shopping centres opened their doors between 2012 and 2013, according to research by Sagaci, a market intelligence organisation.

    Excluding South Africa, there were 242 shopping centres in the continent last year, the report said.

    “The middle class is developing. And the people in it want to spend their money,” Julien Garcier, a partner at Sagaci, told AFP.

    More than 180 other retail developments are in the pipeline, according to the researchers, funded “largely by local investors”.

    Just one shopping centre closed last year, the Westgate mall in Nairobi, Kenya, which was shut after an attack by the Somali Islamist group Shebab in which at least 67 people were killed.

    According to the International Monetary Fund, about 150 million people can be considered firmly in the continent’s middle class, with the same number again part of the more vulnerable “floating” middle class.

    Sub-Saharan African economies are currently some of the fastest growing in the world, and expected to expand by more than five percent this year.

    While much of the continent’s growth has come from oil, gas and other natural resources, the emergence of a middle class has also boosted consumer growth.

    According to a study by the African Development Bank published in 2011, nearly 34 per cent of Africa’s population are middle class, with the group almost tripling in size from 1980.

    In May, the accountancy firm Ernst & Young published a report that said that many investors are now moving into “consumer-related sectors as Africa’s middle class expands”.

    Garcier says his research suggests that some 30 per cent of households living in the biggest African cities earn more than $500 (370 euros) a month.

    “In all the countries of sub-Saharan Africa, the size (of the middle class) is underestimated,” he said.

  • Lagos mall on a public holiday

    Shoppers in the Lagos metropolis spent their public holidays visiting various malls within the city. Many who were seen at the Adeniran Ogunsanya mall and its neighbouring mall Leisure mall were there mainly for sightseeing and window shopping. Full of smiles, families took group photographs as they wine and dine together in the comfort of eateries situated within the mall. Children who were engrossed in train ride or car racing games were chanting and cheering.

    As expected, the mall was filled as many shoppers brought their children to shop and at the same time have fun. Children were more, most visited with their parents to catch the fun in the air of the ongoing Muslim celebration. Parents did the shopping while they left their children to take the train ride and play around and car race.

    The Nation Shopping decided to find out why busy workers would rather visit the mall on a public holiday when they should be in the comfort of their houses resting. A man simply called, Mr. Gabriel  was at the mall with his three kids, he said: ‘’ I am supposed to rest today being a public holiday but this is the only time I have for my kids to enjoy this Muslim season’’.

    He further explained that he likes patronising the malls on such holidays because the mall comes with full package of fun, entertainment and luxury. For Mrs. Enitan, holidays are not necessarily meant for resting. ‘’ Holiday is a time when you can do things that are not very urgent or necessary’’. She added that apart from holidays, she also visits the mall during the weekends because during weekdays she is always busy at her workplace.

    Mrs. Michelle visits Lagos malls regularly, but she said public holidays are unique because she has the opportunity of going to the mall with her kids when they return home from their hostel.

    For Mrs. Amaka, the road is usually free on public holidays, so it’s her best time to visit the malls. ‘’I don’t go out on public holidays but today, I am here because my son is resuming school and I have to shop for his resumption items’’ she said

  • Drinks.ng records 105% profitability

    Nigeria’s first one-stop shop for beverages and alcoholic drinks: www.drinks.ng has said that it has recorded a 100 per cent growth within one year of operation.

    Founder/Chief Executive Officer of Drinks.ng, Lanre Akinlagun stated this while speaking on the logistics of the online drinks’ portal and the state of e-commerce in Nigeria.

    According to him, “we have generated over N65 million in online sales alone so far this year. This represents about 105 per cent of our growth and the festive period is yet to come. This has been achieved through key partnerships with the likes of Diageo, Guinness, Pernod Ricard and Moet Hennessy. Our next day delivery service has also proved popular with consumers”.

    Akinlagun explained that Drinks.ng is an innovative tech-solution, which helps beverage owners who are introducing new drinks to the market; giving them easy and accessible platform to market their products and facilitate visibility to a large number of people all at once.

    “We have also provided a platform which offers consumers an easy way to find transparency while searching for products. People may know of many different drinks, but they don’t know their prices or where they can buy these products. With Drinks.ng, you don’t need to worry about that. You just let us know what you want and they will deliver it for you,” he said.

    Explaining further: “The opportunity is really there for all the three tiers of the beverage and alcohol business. The consumers are given an accessible way to make choices from a variety of products. We have over 1,300 drinks and they get to make their selections from an exhaustive list of all of categories.

    “On the other hand, the manufacturers and the importers are given an opportunity to display their products in the biggest arena, where more people can see them. If you go to the market, the problem that you have is that everybody displays the common drinks, the ones that they think everyone wants. These include the likes of Red Label, Hennessy, Jack Daniels, Remy Martins etc. The smaller and obscure drinks are not seen, and that is where we come in. So, the opportunity is really a partnership between the manufacturers, importers, and also a social agreement between us and the consumers, to help them get what they want.”

    Akinlagun said the opportunity in the online drinks market is huge as its value runs into billions of dollars, adding that with the necessary support, e-commerce should acquire a reasonable stake of the industry.

    “The complete value of the beverage industry in Nigeria is $12.8 billion a year. The alcohol industry alone is about $5.9 billion and the soft drinks industry is about $3.8 billion. The sky is the limit for e-commerce’s stake in the industry. On our part, we have a target within our first five years of business which we hope to gain between one and five per cent. We can’t say for sure until we try. The industry is very fragmented and we are focusing on consolidation, ease of purchasing and delivery. Once we can consolidate that fragmentation, we will see how we can proceed then,” he said.

  • Eid-el-Kabir’s market rush

    Eid-el-Kabir’s market rush

    The past week has seen a rise in the demand for food commodities preparatory to tomorrow’s Eid-el-Kabir Muslim festival. It has indeed been a good time for traders  across the country, reports TONIA ‘DIYAN.

    The frenzy.The mega sales. And the extra profits. This is indeed, the highpoint of this year’s shopping for the yearly Muslim festival, Eid-el-Kabir.

    Although there has been a huge build up to this, the trend will continue into the early hours of tomorrow as Muslim faithful go into last-minute shopping to mark the special occasion. This season offers Muslims the opportunity to reflect on God’s fulfilment of his covenant through the Prophet Mohammed (SAW), hence, the reason for the celebration, which is usually observed with pomp and pageantry.

    From the ram market to clothing and food ingredients,  business has boomed all the way. And while the traders are smiling to the bank, making extra money, the shoppers are groaning, parting with more money for commodities at this time. Expectedly, there has also been an upsurge in economic activities in and around major markets across the Lagos Metropolis where items for the celebration are being displayed.

    Market places are thronged more by people, who have their eyes on getting the best Sallah deal, looking for relatively cheap items to buy. They are rqually characterised by customers and traders haggling for the best deals to strike.

    Consequent upon this upsurge, there has been an upward adjustment of prices of consumer goods and other gift items. Already, there has been intense competition among shopping malls and gift shops. To these outlets, festive periods such as Sallah is an opportunity to make more money.

    Ram, the most important item for the celebration, has had a sharp increase in its price. A market survey conducted by The Nation Shopping revealed that ram prices range from N25, 000 to N150, 000. These are rams, which ordinarily would have sold for between N8, 000 and N40, 000.

    A small basket of pepper goes for between N700 and N800 each, while the big ones sell for N6000. Other categories of pepper range from N1, 000, N2, 000 to N2, 500. Yam flour (Elubo’ in Yoruba) sells for N3, 000 per container, while Garri retains at its usual price of N250 and N300 respectively for a four litre container, while a bag of same sells for N4,500. 1Kg of Semovita costs N2000 and a carton of tin tomato paste sells for N1, 300. A 25kg bag of rice goes for N8,000,  five-litre vegetable oil sells for N1,400 and 25-litre for N6,000. “All these prices were before the rush for sallah shopping,” said a woamn who wished for anonymity, adding: “From the market survey, the commodities have increased in prices by about 75 per cent at this period.”

    A buyer, Ibrahim Musa, lamented this year’s cost of rams. Although, according him,  it is a yearly ritual to have prices inflated at sallah period, but he was stunned that prices went over the roof top. For instance, an average ram, which he said cost him about N35, 000 last year, sells for N68, 000.

    In a similar vein, a housewife, Mrs. Sherrifatu Alimi, who spoke with The Nation, at the popular Mile 12 market in Lagos, lamented that cost of cooking ingredients such as pepper and tomatoes have doubled their original cost.

    Some traders said this year’s commodities are slightly higher than usual and blamed it on the Boko Haram insurgency in the northeastern part of the country. The excuse appeared plausible, considering the fact that they are brought from the region, Niger and Chad Republics.

    The implication of this, according to a ram trader, Mallam Rabiu, is that traders have had to device other more expensive means and routes to bring the rams and other food items to be sold for the sallah to the southern markets. “We now take other routes to bring these rams; and they are more expensive because of the risk involved. Even the trailers we use to bring them have increased their charges, so the customers have to bare the extra cost as well,” Rabiu explained in a passable English.

    Observers said those who are yet to make purchases,  may be delaying till the last minute in order  to get cheap bargains. This is because the prices of rams usually crash on sallah days, as the sellers get agitated , realising that the cost of feeding the rams would be borne by them if they are not sold. Besides, the overhead to be incurred by them from ground rent to keep the rams would erode their profit. And since some people have realised this, they usually capitalise on getting good bargains, but not without a tough price haggling with the sellers.

    Noticeable was the slow start in the shopping spree, a situation that has been blamed on the reality of the economic downturn. However, it has still not taken away the hustle and bustle, which characterise markets at times like this. Most markets experience several shovings by prospective buyers to get through crowdy markets where sellers display items that attract shoppers attention.

    Oshodi market, for instance during festivities, gets busier by the minute. Teeming shoppers walk on the pavements outside the shops or try to cross the express way in search of what to buy. The blaring horns from cars and taxis can be deafening. Indeed, the usual upsurge in human and vehicular  traffic in major markets and shopping places at  festivite period, can hardly go unnoticed. Such increased tempo of activities makes the celebration tick.

    “As Nigerians continue to do their last minute shopping in preparation for tomorrow’s festivity, the best icing on the cake would be the announcement of the release of the over 200 Chibok Secondary School girls abducted by the Boko Haram insurgents about six months ago,” said an anonymous Muslim faithful.

  • PTV wins mobile phone dealers’ award

    PTV wins mobile phone dealers’ award

    Peace Tiding Ventures (PTV) Ltd, has won the mobile phones dealer award category at the recently held Nigerian Telecoms Award. The award, according to Secretary-General of the Nigerian Telecom Award, Otunba Biodun Ajiboye,  was in recognition of PTV’s strength in building a strong and virile company. This was also evident in the course of market monitoring, product usage and emotive/value interest seen in every aspect of social strata.

    The Chief Executive Officer, PTV Ltd, Mr. Banji Adesanmi said the award is a further attestation to the company’s strategic business goal. This is based on the recent re-engineering, which led to the diversification of business for the company. Adesanmi said PTV has evolved from a cell phone marketing company to a full technology and electronics company leveraging its unique offerings to deepen brand equity. PTV strives to provide quality and genuine phones to meet the needs of Nigerian consumers.

    PTV, according to him, is leveraging its competencies and capabilities to gain strategic advantage in the market place. The PTV franchise network recently unveiled is also an avenue to develop entrepreneurial abilities amongst Nigerians and expand business opportunities for PTV.

    Meanwhile, integrity has been described as basic fundamental to succeed in business. Without integrity, an entrepreneur cannot go far in life. The Chief Executive Officer, PTV Ltd, Mr. Banji Adesanmi said this during the  PTV franchise conference. Adesanmi said the company has consistently focused on integrity, quality and value for 14 years of business operations.

    PTV according to him has been a reputable player in the nations ICT sector as it metmorphosed into a full fleged one stop ICT company. Adesanmi, who unveiled the mechanics of the PTV brand to the participants, said integrity was paramount and it explained the reason why the brand was looking for trustworthy entrepreneurs to expand its retail channels network.

    He emphasised that PTV has ensured that the process and structure for the franchise business model are well through-out to achieve desired results. PTV, according to him, adopted the franchise business model in order to expand its business from wholesale to complete retail environment Pan Nigeria. The franchise will enable the entrepreneurs carry out specific commercial sales regarding PTV products. It is an important strategy to increases share of business in the market. The franchise network will afford the franchisees to retail quality phone, ICT and electronic brands. The Senior Manager, Accenture, Mr. Tunde Adebola said franchising is a business model where many owners share a single brand name. He said franchise can work in Nigeria as the opportunities about in all sectors of economy. He urged all aspiring entrepreneurs to make it work due to its enormous benefits. It is the responsibility of the franchises to tap into the business model appropriately in order to grow their business. PTV, according to him has a good track record as a reputable business which entrepreneurs can leverage on.

  • Consumers relish Hollandia Yoghurt

    Consumers relish Hollandia Yoghurt

    As consumers are more aware of the nutritional and health benefits of yoghurt as a good source of protein, vitamins and calcium, its market can only grow more especially with the fortunes of Hollandia brand. TONIA ‘DIYAN writes.

    Consumers across the country have applauded Chi Limited for introducing three new variants of Hollandia Yoghurt in addition to the existing ones in the market. The variants: Green Apple, Orange and Pure and Plain are expected to cater for the growing demand for dairy products in general and yoghurt in particular.

    According to consumers, the new variants will widen their experiences of Hollandia Yoghurt because it has a rich and balanced flavour. They added that the new low fat yogurts are excellent to taste. Hollandia Yoghurt is not only healthy and fulfilling, but a delight to consumers. The variants come in 1 litre, 500ml and 250ml tetra paks.

    Amaka, Bose, Amina and Uju are four close friends and all yoghurt lovers.

    Amaka and Amina have tried for months to get rid of junk foods and make healthier food decisions. However, they often failed to stay on course. This is because sometimes, the healthy options are simply too bland and unappealing. Recently, they started substituting heavy dinners with healthy fruits and veggie smoothies. They couldn’t keep up with it as it often tasted…off.

    One day, a friend asked them to try and add some yoghurt to their smoothies. They thought adding the drink would add more sugar and not benefit the mix.  In the course of selecting the ideal yoghurt, they ran into Hollandia Pure N Plain Yoghurt with no added sugar.  The yoghurt added the creamy smooth texture their smoothies lacked and greatly elevated the taste without adding any sugar. They now look forward to their daily smoothies; thanks to Hollandia Pure N Plain Yoghurt.

    Bose, on the other hand, loves experimenting with flavours. However, it soon became obvious that the many brands were limited to one or two basic flavours. Over time, even for a yoghurt lover like her, it had become somewhat boring.

    Bose discovered Hollandia Yoghurt Orange flavor while on her monthly grocery shopping. She bought one pack out of curiosity and gave it a try.

    She is yet to regret the decision. This is because Hollandia Yoghurt Orange Flavour combined the exciting citrus-y flavor perfectly with the signature Hollandia smooth yoghurt in a way that delivered a superior taste experience.

    Uju’s love of yoghurt was beyond the norm. With apples being her absolute favorite fruit, she frequently searched for apple-flavoured yogurt to satisfy both desires. On one of her weekly shopping runs, Uju ran into a fellow shopper, who was buying cartons of the Hollandia Green Apple. After some prodding, she discovered that it also came in a 180 ml pouch, perfect for her busy life as a marketer on the go! he ordered a carton for herself. She didn’t expect it to be any different from others she’d tasted over the years, but she was wrong. Not only did the Hollandia Green Apple taste very nice, she found that it didn’t leave her with an after-taste so common with those she had tried in the past. She could not believe it, Hollandia Green Apple restored Uju’s faith in apple drinks and she isn’t planning to lose the faith anytime soon.

    The four jolly friends have since been able to fulfill their respective cravings without betraying their individual tastes.

    With the introduction of On-The-Go pack of Hollandia Yoghurt 180ml sachets in Orange, Strawberry and Plain Sweetened and Pure N Plain flavours at the cost of N50 for children and young adults. No doubt, consumers who are attracted to the brand like Amaka, Bose and Amina feel a kinship with its refreshing and energising flavours and they are willing to become adorers and ambassadors in the nearest future.

    Therefore, by successfully translating feedbacks from customer engagement into innovative product extensions that satisfy the yearnings of consumers for new experiences, Chi Limited has become the undisputed market leader in its segment in terms of sales volume and product innovation.

    The Pure and Plain variant, which was developed to satisfy the ever-increasing health conscious consumer contains no sugar and is adjudged suitable for the individual who desires to consume yoghurt strictly for its numerous health benefits.

    According to nutritionists, consumption of yoghurt is recommended for persons who suffer from obesity, irritable bowel syndrome, among others, because yoghurt exerts a positive effect on health.

    Speaking on the newly introduced variants, Managing Director, Chi Limited, Mr. Roy Deepanjan said: “The new variants of Hollandia Yoghurt were developed following extensive consumer engagement activities which revealed that our loyal customers who have helped us to reach the number one position have a yearning for more varieties of the Hollandia Yoghurt brand.

    “We at Chi Limited have always been keen on satisfing the ever growing population of Hollandia Yoghurt consumers across Nigeria with products designed to satisfy their needs and expectations from our brands.”