The Nation Newspaper

Category: Fashion

  • Success story of cosmetics brand, Beauty by AD

    Success story of cosmetics brand, Beauty by AD

    The beauty industry, especially the cosmetics business has become so competitive as more and more people are buying into the business. With the advent of social media nearly every woman has become a vendor of sorts to some cosmetics brands but that has helped in a little way as only true players in the business have remained afloat. And one name that rings louder than most in Nigeria is the brand called Beauty by AD.

    Beauty by AD founded by an ex video vixen, a model and brand influencer, Adeola Chizoba Adeyemi popularly known as Diiadem has continued to set the pace in the business since 2016. According to the Founder and Chief Executive Officer, it was a product of passion and love nurtured by hardwork, commitment and vision.

    “While growing up I have always admired colors and the intricate details that go into the art of makeup and clothing styles combined with the ways the models strut on the runway .This fascinated me so much as a teenager and piqued my interest in the modeling world . I have always wanted to have my own line of makeup, so the decision to go into the beauty industry wasn’t just one of business but also of passion,” said Adeola Adeyemi, the Chief Executive Officer of Beauty by AD.

    On the journey so far and the growing competition in the business, she stated, “It has not been easy because a lot of people do the same business we do but what stands out is the fact that we are unique in whatever we do. What makes our product stand out is that we don’t compromise beauty in any way. Quality is key for us, so is consistency. Consistency is part of our success story. Apart from the products we extend the same courtesy to our customers. We also make sure our packaging is always top notch. Once you see our products you know that this is by Beauty by AD. That alone makes us stand out.

    Beauty by AD is a fast-growing cosmetic brand fitted to cater for every woman. The brand provides an array of products ranging from the finest setting powders for every skin tone, lip glosses, pigmented eye shadows, smooth brow pencils and beautiful highlighters to boost every woman’s confidence.

    “Our vision is to develop high quality, innovative and customer-friendly products. We aim to become the first choice of end users and as well as professional users and remain top on the mind of many. We have a lot of reputable and notable clients , when it comes to ‘Beauty by AD’ no client is bigger than the other . All of our clients are notable and reputable to us,” says the CEO and Founder.

    Beauty by AD is committed to producing an expanding variety of luxurious and unique beauty products to suit and boost the beauty of every woman.

    “We are striving to surpass our competitors in quality, innovation and value and also heighten our image to become the beauty company most women turn to locally and across the border. Beauty by AD is a cosmetic brand that caters to the diverse makeup needs of the average woman. Our aim is to raise an army of confident women who exude poise in our products,” she added.

    Beauty by AD brand was launched in November 2016. The brand has a strong presence on Instagram with the name @beautybyad and website www.beautybyad.com.

  • A Review of The Priceless Collection: A Bridal Statement Draped in Bold Femininity

    A Review of The Priceless Collection: A Bridal Statement Draped in Bold Femininity

    • By Lyn Atwiine

    The room stills. Not because the lights dim, but because the first look in The Priceless Collection appears and commands quiet. A golden illusion gown, sculpted with the elegance of a corset and threaded in cascading chains, graces the floor like liquid fire. There’s drama, but it’s tempered by impeccable skill. This is not just bridal couture, it is Glory Agbonita Ehizuenlen’s intimate dialogue with opulence, translated through the lens of her label, Agbons-GL.

    The Priceless Collection is a reinterpretation of modern bridalwear. Every stitch is a whisper of power, each silhouette a quiet rebellion against the expected. The second look reaffirms this: a hand-beaded corset dress cinched at the waist, paired with a shimmering high-low skirt adorned with fine crystal strands. It’s flirtatious yet regal, a perfect embodiment of the contemporary bride—fierce, feminine, and unbound by traditional rules.

    The third ensemble deepens the narrative. A rich velvet gown in deep espresso tones, slit daringly high and trimmed with silver-accented bodice cups and shoulder chains, anchors the collection in timeless glamour. There’s a cinematic quality to it—like something seen from a golden-age screen siren’s private wardrobe, reimagined for today’s red carpet aisle.

    Behind the collection is a fabric story worth telling. Ehizuenlen’s command of bridal textiles creanoline mesh, mikado silk, organdy, chiffon, satin, and layers of soft tulle is nothing short of architectural. Her choices are never random. Each fabric acts as a narrative layer, revealing textures that move like air but hold shape like sculpture.

    Yet, what truly makes The Priceless Collection memorable is its emotional palette. The bride here is not just adorned she is armored in elegance. With a design language that flirts with vulnerability and strength, Glory Agbonita Ehizuenlen manages to design not just for the moment, but for memory. The kind that lingers.

    With this offering under her Agbons-GL label, Ehizuenlen cements her place as a formidable voice in Nigerian fashion a couturier who doesn’t just follow trends, but instead molds bridalwear into a vision of personal power. The Priceless Collection is not simply a collection of gowns. It is a celebration of the woman who wears them.

  • Ideal earrings for every hairstyle

    BEING another form of accessory, earrings radiates elegance and adds attraction to any look. So, it’s important to pick the right pair of earrings that will flatter your hairstyle, makeup and dress.

    Here are a few tips, which will help you pick the right earrings, for your hairstyle.

    Medium to long length hair

    Choose hoop-style earrings with caution. Hoop-style earrings add weight and curves to your face, making your face look round. Round face, then you should pick earrings of oval shape than going for circles. Choosing rectangular or square styled hoops is another way of adding dimension to your round face paired with long hair. Other styles, which will work best with long hair, are elongated and oblong shaped earrings. You can also choose to experiment with long danglers and chandelier style of earrings.

    Up-do style

    Pick a dimensional earring, such as squares, diamond, or gold drops; With an up-do, you can emphasize your neck area and for that, long beaded earrings or chandelier earrings can be your pick.

    Teardrop earrings would also be a good option for an up-do hairstyle. Short hair

    Short hairs are just perfect for showing off your earrings. You don’t have to worry about your earrings being hidden by your hair. With short hairs, you can pick anything from a plain button earring to stylish hoop or dangle. However, before making choices keep it in mind the overall look. If you have super short hair then big hoops or dangle might look overwhelming.

    Pony tailed hair

    Choose drop earrings in bright colors. You can also look for earrings in earthly materials like bamboo, wood, and cork.

    These great choices will grab the attention of all and you will surely steal the scene.

  • Dashiki rage!

    AGBADAS are a must have for men and women of style. They are a great choice for people who need to look classy and different. This well-tailored, trendy, flowing robe for ladies is another women fashion wear that has come to stay. The length, neckline and style of Buba and Sokoto may change or vary but the Agbada will remain the same.

    These days, it’s a fashion trend that women can’t get tired of and designs are getting more stylish while designers are experimenting with a varietyfabrics to do this.  It can be sown with any fabric but the most popular agbada products are from guinea brocade, bridal satin and aso-oke.

  • Hats tricks for Easter

    FEELING and looking good comes from being creative with your outlook. There are a number of things that you can do to jazz up your look and look very dynamic this Easter season. One of such is by tweaking the accessories in your wardrobe to bring out that significant outlook desired.

    One way to do this is by bringing the trendy hats to your rescue.

    Oldies hats trends have somehow found their way back into the fashion scene.

    This should not be surprising. Fashion is never static, it is always evolving. From fascinators to beanies hats, there are so many variations of hat; but you can never go wrong with a sophisticated fedora or Panama hat.

    A hat may not come with or without a brim nor festooned with flowers. But one thing you can be sure of is that it will come with a tasteful variety of styles.

  • Look glamorous in floral dresses

    FROM cute gown to jumpsuit dresses, these stylish floral prints numbers are total winners. Ladies are sporting floral prints fashion accessories these days.  Floral print goes in and out of vogue but is always a staple for ladies who want to add a hint of glamour to their outfit. They are hot this season.

    The key to wearing floral printed accessories is to only have one or two items at once.

    For a more subtle approach, floral print belt, scarf, or bangle might do the trick.

    Then, a bolder fashionista might try a floral print top with a handbag made from the same material.

    For example, a nude/neutral shoes with floral print dress, like the party pump studs stilettoes shoes Joselyn Dumas is wearing, would look pretty nice. Floral print is bold fabrics which can sometimes go wrong, so; do not make it all-round floral print accessories.

  • Step it up with glam jewelry

    THE glamorous jewelries have actually come to stay. The exquisite jewelries good fortunes in recent time have been amazing. Glamorous jewelries are everywhere at parties, on the red carpet and for casual wears. The artistically designed jewelry  is the ultimate accessory that draws attention to your look, whether you are wearing a colourful whimsical dress or a little black dress [LBD], with so many rings to choose from, ranging from the bold and crazily crafted to the bling-bling.

    As has become tradition, renowned jeweler-Gbenga Artsmith has launched his 2019 collection of exquisite jewellery. This year’s collection, titled The R.S.V.P Collection, is the jeweller’s way of commemorating the International Women’s Day and Women’s History Month. In line with his culture of celebrating remarkable women in history, this year’s collection celebrates three outstanding Nigerian women, who have made a mark in their respective endeavours.

    Said Artsmith, “One of them is Mofe Bamuyiwa, the female photographer behind the viral photo of a five-year old girl who was called “The most beautiful girl in the world” by Yahoo News. The photograph became such a sensation that there is hardly any media platform locally and internationally that did not feature it.  “The other headliner is Ini Abimbola, foremost strategist and management consultant. Among leading ladies in the corporate world, Ini stands out as an amazon! She was listed as one of the “50 Most Inspiring Women in Nigeria during this year’s International Women’s Day celebration.

    “The third is Abisola Akintunde, the brain behind the highly sought-after makeup brand-Makeup by Ashabee. It is difficult to think of any Nigerian female celeb whose face has not been touched by Abisola’s brushes.”

    Artsmith would go on to say, “I have observed the meteoric rise of these women in their careers for a while now and for me, there’s no better time to tell the world about their feats than NOW…Indeed they are worthy of praise.”

  • Classy, single mamas in showbiz

    IT’S no secret that Tonto Dikeh, Genevieve Nnaji, Kate Henshaw, Waje, Iyabo Ojo, Mercy Aigbe, Fathia Williams, Tiwa Savage, Shan Goerge, Ibinabo Fiberesima and Bukky Wright are single parents.

    Some of these women in showbiz,who are putting up a good show, making people happy didn’t plan to be single mothers; it just happened and the beat goes on.

    Over time, these mothers have made such a good job of motherhood and their careers that they are now seen as sources of inspiration by thousands of women who have to raise their children alone.

    As many mothers know, being a mother to a child and raising him or her from childhood to adulthood is not a joke. It is often a thankless job and also without pay. But it also has lots of bitter-sweet moments.

    Read also: Bukky Wright: APPRECIATION IS THE CURE FOR DEPRECIATION

    Nonetheless, these Nollywood mothers have kept it together while being in the spotlight, managing powerful careers, raising their kids, who are also in the spotlight and also managing to look hot while at it.

    So, in the spirit of the season, while we are still appreciating mothers, we want to give accolades not just to the celebs who are married but our sisters who do the job of two persons for the wage of one.

    We believe these single amazons deserve full compliments because they are doing an amazing job.

    We cannot even imagine how they find time for themselves in-between a heavy work schedule, parenting and still look amazing while at it.

    Say what you like about them- their relationship history and acting abilities, one thing is sure; these women adore and care for their children, they are successful in their careers and they always look classy and hot.

    Think motherhood is hard? Try doing it solo!

  • Golden rules for good hair care

    SHAMPOOING – First of all, to prevent these problems it is necessary to have frequent shampooing and keep the hair supple as much possible.

    Oil treatment (hair massage) – Massage increases the blood flow to the hair follicles and beneath the scalp. This helps the growth of healthy hair. Oil massage is especially beneficial for dry hair as it increases blood circulation and produces natural oil. But do not use too much oil for massaging for oily hair as there is enough natural oil in scalp. Also, make sure you massage after you must have shampooed your hair.

     

    • Mix one vitamin E capsules to the lukewarm coconut oil that has been soaked in ewe dongoyaro (Neem leaves) and then massage gently with fingertips to the scalp.

     

    • Do not message the oil concoction to the scalp violently, because it can cause weak and brittle hair to collapse.

     

    • Banana and egg wonder – You can mix and apply mashed ripe banana and egg white to get that shine back in your hair.

    Hair care for dandruff

    KEEPING your hair healthy and beautiful does not have to cost a fortune. In fact, with just a few common household ingredients, your hair will look healthy and shiny all year round:
    Apply the warm mixture of olive oil, lemon juice and coconut oil. Do a steam -towel- wrap for 15 minutes and wash the hair with a shampoo.
    Crush the leaves of petal hibiscus flower and wash the hair with this juice.
    For shiny and healthy hair
    Mix a little vinegar in warm water and rinse your hair with this solution. This will add bounce to a dull and lifeless hair.
    Apply the warm mixture of olive oil, lemon juice and coconut oil. Do a steam -towel- wrap for 15 minutes and wash the hair with a shampoo.

  • Aso Oke is rave of the moment

    THE king of weaving fabric for the moment is the aso oke. In order to look gorgeous and stay up in the world of fashion, society ladies are stepping out with catchy and stunning designs of aso oke.

    Aso oke gele is now used more than any other headtie brand and it is made popular by the aso ebi trend. Check out the wedding ceremonies and parties that some of our celebrities had this year and you will agree that aso oke is the rave of the moment.

    Most aso oke fabric is a combination of net, silk and wool. What this simply means is that aso oke as a fashion material, is evergreen. It never completely leaves the scene even though it may disappear for short periods, it always stages a comeback. In the 80s, the aso oke gele was challenged by its ancient rival, imported janis, scissors and other headties. It complements native dresses. Initially, it was used by people from the South of the country, but now it is popular across tribal groups and in all parts of the country. But now aso oke gele has restored the pride of the aso oke. This is more so as it steals the show in almost all events. These days, socials and corporate events are filled with indigenous fabric and style. Even the runways these days are filled with majorly African print and indigenous designs. Truly the indigenous fabrics have come to stay, they are certain to give you the gorgeous effect.