For Nigerian celebrities, receiving an invitation to a movie premiere or high-profile event often sets off a chain of costly considerations — from what to wear, to how much the outfit will cost, sourcing mint notes to spray at the venue, and sometimes even renting a flashy car to make an entrance. It’s no longer just about attending — it’s about making a statement.In a culture where appearances speak louder than words, and where outfits are expected to be exclusive and unrepeated, the pressure to show up in luxury has become a heavy burden. Most of these glamorous looks, once worn and captured by cameras, are considered retired. The stakes are high, the expectations even higher. And for many in the industry, the question remains: is it still worth it? ADENIYI ADEWOYIN explores the real cost behind Nigeria’s growing red carpet obsession.
In the past few years, the trend has become even more visible, particularly in Nollywood where movie premieres have embraced elaborate fashion themes. For instance, filmmaker Eniola Ajao’s movie Ajakaju (Beast of Two Worlds) had a “Royal Beast” theme, prompting guests to show up at the Circle Mall venue in wildly creative beast-inspired outfits. Also, the Aso Ebi Diaries premiere had attendees ditch English-style red carpet gowns and suits for flamboyant traditional Owambe fashion, mimicking the style of extravagant Saturday parties in Lagos.While the stars certainly look stunning on the red carpet, wearing expensive, often custom-made outfits for each event, the financial and logistical pressure behind the scenes is overwhelming — particularly for celebrities who are regulars on the social circuit.
Actress and influencer Liquor Rose shared her experience: “Obviously I won’t be able to wear it again after tonight. I’m doing like a closet thing soon, so I’m either going to give it out or keep it for my closet collection. I’m going to do charity,” she said.
“It’s a special outfit, but I feel blessed. I have to slay, dress to stand out, and be very comfortable.”For many stars, standing out is no longer optional; it’s a career requirement. And achieving that standout moment comes at a steep price — not just for the celebrities themselves, but also for the stylists and designers who dress them.
Okolo Obiechina Swazzi, the creative mind behind Styling Stars with Swazzi, explains the behind-the-scenes reality: “When it comes to red carpet events, clients usually want custom pieces or something fresh off the runway. Some are interested in archival looks, but that’s not really a big thing in Nigeria. So, we mostly go the custom route — and yes, we often have to cover the production costs ourselves.
“In most cases, the outfits are left with the stylists to do whatever they want with them. Some clients ask to keep theirs, while others are returned to the designer — especially if she didn’t charge us the full cost of production.
“Beyond premieres, social occasions like celebrity weddings are another major fashion flashpoint.
Recently, popular TikTok influencer Peller revealed how costly it was to participate in actress Iyabo Ojo’s daughter Priscilla’s wedding:
“It was late before I paid. I totally forgot. Two yards of the Aso Ebi was sold for close to N300,000,” Peller said.
The financial outlay for a single public appearance can be staggering. Top influencer Papaya Ex broke down the cost of getting ready for the same wedding.
“About 15 people work with me anytime I have an event,” she revealed.
“I get myself ready with about N10m. The outfit alone cost N4.5m, makeup about N250,000 hair and nails added more. And if you plan to spray money at the event, that’s another N5m. Sometimes, when you see bundles of N500 notes, people think it’s N500,000. But at clubs, buying that money can cost N700,000 to N800,000. It’s not easy to be a public figure.”
At major industry nights like the Africa Magic Viewers’ Choice Awards (AMVCA), the stakes are even higher. Popular media personality Denrele Edun disclosed during a red carpet interview that he had spent over N2.5 million on his outfit aside from booking a room at Eko Hotel, the venue of the event.
Denrele later took to his Instagram page to clarify that he had actually spent double the initial amount.
He wrote: “I take this back! Last I checked, I’ve spent double the amount mentioned after settling everyone’s invoices! Fashion is truly PAIN!”
However, not every celebrity bows to the pressure.For actor Jide Awobona, it’s more about personal style than public expectation.
“I don’t feel pressured but I feel the need to wear something new to every event because that’s who I am naturally — even if I’m not an actor I like to wear something new to every event,” he said.
“One thing people don’t know about me is that I really don’t like to dress up, but when I do, I like to dress up right — especially when it’s a major event.
“When asked what became of his red carpet outfits, Jide revealed a more practical approach.
“I’m in an industry where we work back to back and have to play different roles and characters. So sometimes I end up taking the costumes to set and give them to costumers in case I need them for a particular scene.
“There are some of my outfits like that just staring at me right now, and there are some that I just give out to people.”
On whether he feels comfortable re-wearing outfits publicly, he said: “I’m not that type of person that seeks validation from people. If I really want to wear it again, I will — except I don’t feel like.
“My decisions are not based on public expectations. It’s just how I feel that matters.”Regarding budget and financial discipline, Jide keeps his spending in check:
“My mental health is in check, and talking about budget, I don’t bite more than I can chew. Somebody is trying to style me for some stuff, I said I’m not doing it because I don’t have a budget for it — I just finished a production.
“So, I’m the kind of person that can be very disciplined when it comes to expenses. It’s not like I’m 100 percent prudent but I try to be prudent.
“If it’s not necessary, I don’t stress myself. I am a creative person, so sometimes I do something great with just very little. It’s about being creative, and I know a couple of people that do the same. You don’t have to wear the most expensive outfit — but does it look good on you? That’s all that matters.”
But as the stakes rise and appearances multiply, some entertainers are beginning to question the unsustainable pace of it all.
For every viral fashion moment, there’s the quiet reality of financial strain, wardrobe overflow, and the need to constantly outdo the last look. In an industry built on visibility, many stars are learning — or choosing — to draw the line between fashion and pressure, between spectacle and self.
As world leaders continue to deliberate on sustainable ways to curb negative behaviours among young people, guess what? Sports can do the magic. It can transform idle hands into skilled ones and vulnerable lives into stories of strength and success. With ease access to sports facilities and equipment, youth can channel their energy into more positive lifestyles. Writes OLAITAN GANIU.
Imagine a young boy in Ajegunle who could have joined a gang but instead found himself on a pitch at dawn, lacing up (Akube) second-hand boots for football practice. Picture a teenage girl in Kaduna who hit the gym early in the morning, her breath fogging in the cool air as she trained to be the next Gymnastics’ champion in the 2028 Olympic Games. These are not just stories, they are real-life examples of how sports can steer youth away from crime and toward opportunity.
With over 1.2 billion youths globally and 160 million of them in Nigeria alone, this generation holds immense potential. But that power can either build or break a nation. In Nigeria, where almost 70% of the population is under 30, the stakes are incredibly high. Too many young people fall prey to cultism, cybercrime, substance abuse and violence, not because they are inherently bad, but because they lack options, guidance and positive outlets.
This is where sports step in. Unlike other entertainment, sports including wrestling, football, tennis, cycling, swimming, weight lifting, teach discipline. Every whistle, every penalty or offside call is a lesson in self-control, respect and structure. In football, one of its slogans is ‘football without violence’ in which any bad tackle or humiliation against opponent could lead to a red card or suspension. These are not just game rules, they are life lessons that can mean the difference between prison bars and podiums.
Similarly, sports help young people manage their emotion and mental health. Youth are often bubbling over with high spirits and emotions but that surge of adrenaline can becomes a source of pride. Just like in a boxing or basketball, aggression turns into strategy without sports complex that energy could turns destructive.
Mentorship through sports is equally powerful. Think of the greats: Stephen Keshi, Clemens Westerhof, J.J Okocha, Jo Bonfere, Shuaibu Amodu Jay Jay Okocha, Hogan ‘Kid’ Bassey, Enefiok Udo-obong, Segun Odegbami, Chioma Ajunwa, Nwankwo Kanu, Gernot Rohr and others, their stories inspire not just dreams but direction. A coach’s words can stick longer than a lecture while a senior teammate’s encouragement can drown out a thousand dangerous temptations.
Remember in 1970, when the Nigeria Football Federation (NFF) sponsors a youth football team for international training, the squard returned to the country as world-class athletes. They didn’t just become heroes; they became a role model for the next generation. That same structure can be adapted today.
In addition, sports foster teamwork and self-belonging. Real teams, like those that shaped D’Tigress or Flying Eagles offer true brotherhood and sisterhood. The huddle before a match and the embrace after a win are powerful bonds that erase loneliness and replace it with purpose. In fact, Nigeria would not have produced global stars like Victor Osimhen, Tobi Amusan, Favour Ashe, Tunde Onakoya, Asisat Oshoala, Chukwuebuka Enekwechi, Ademola Lookman, Quadri Aruna and others without strong communication and collaboration skills on and off the field.
We can no longer afford to wait. Every day without action is a day another child falls through the cracks. Governments, communities, and private sectors must urgently invest in sports infrastructure, youth leagues, and coaching programs. Equip our streets with basketball nets, not bullet shells. Fill our schools with goalposts, not gangs. Train coaches not just to win games, but to win lives.
The future of our nation is sweating on the sidelines, waiting for someone to pass the ball.
Yomi Fabiyi is an established Nigerian actor, director and producer. He rose to fame after serving under the tutelage of the late comedian cum actor Babatunde Omidina, aka Baba Suwe. He is a filmmaker, and an activist and has been actively involved in distancing his colleague, Baba Ijesha, from a rape allegation. He was also at the forefront of getting to the roots of what caused the death of rising singer, Ilerioluwa Aloba, aka Mohbad. He spoke with The Nation Assistant Entertainment Editor, GBENGA BADA on varied issues in this interview.
You were among the very few who supported Baba Ijesha during his travails, tell us about it all and the state of the case at the moment.
He lost in part. He was discharged and acquitted of the molestation charge, as there was no evidence of him having intercourse with a child. It was established that nothing of that sort happened. The only issue remaining is the setup orchestrated by Princess. That refers to the two-count charge against him.
If that’s the case, why is he still in prison?
The remaining two-count charges established that they were acting together, but at some point, it was not acting. It was real contact and because the girl was not up to 18. But of course, it’s still subject to appeal at the Supreme Court because the girl was not 14 at that time, and even the Lagos State Government that was filing against Baba Ijesha did not know the age of the girl. There was no documentary evidence to prove the age of the girl. What I was fighting for is not for Baba Ijesha himself, it’s against child abuse. It is unheard of that someone’s daughter was abused or any minor, then the person is asked to submit their body to be sexually abused again. You cannot want your child to go through PTSD because you want to gather evidence. No police officer should do that. No judge will give such an order. And these are the things that I’m fighting for as a society that we must not allow. The gift we owe every child is protection and the truth about the whole case is that it is an organised crime. Princess didn’t have a camera in her house before, she later installed a CCTV camera. She asked the girl to sit down and let him touch her. She coached the girl. Even coaching a minor is punishable by life imprisonment. You can’t coach a child or a minor for sexual abuse. It is child pornography. It’s interesting how far they went, even recording it. All these were the things I was fighting for, not necessarily whether Baba Ijesha was guilty or not. But at the end of the day, when we look at everything, we realise that children are meant to be protected. Unfortunately, everyone was looking in a different direction instead of focusing on the real issue. It’s quite sad.
Are you still in touch with Baba Ijesha?
Of course.
Do you visit him regularly?
Not regularly. You can’t be going to prison to visit regularly. But we contact each other because we have a friend in the prison. So we talk regularly. And in the past, he has asked me for people’s contacts; to call him, tell this person to call me, tell that person to call me. If I have money, I send it to him as well. It’s always constant communication.
When was the last time you saw him?
A few days before my birthday, I went to invite him because I was sending invitations to all my colleagues. I felt like, just because he’s in prison doesn’t mean I shouldn’t share the same invitation with him. And when I took it down there, I was invited to the office of the Controller of Prisons, who asked why I was bringing an invitation to him. I said it was just to help his mental health because, at the end of the day, my conscience was telling me, should I ignore him just because he’s in prison while inviting people I don’t even know? I just wanted to share with him and say, ‘With faith, maybe you’ll be out before then.’ The Controller said they had to look at the logistics, if I was applying for him to be brought to my birthday, what was the advantage? And that they had to honour me. But I said no. So, when they received the invitation, the pack, everything, the sweets, everything I gave to other colleagues, I took it down to him. But after seeing the stress I went through, I told myself, You know what? I will only come here when it is very necessary.
It was natural for him. He felt, ‘If they didn’t set me up for flirting, I should be rejoicing with you that you even remembered me and brought this.’ Though, at some point in the early stage, he didn’t understand. He was like, ‘What are you trying to do?’ Until I explained to him that my conscience is my own policeman. Then he appreciated it. And, you know, he called me to pray for me. I have two people in the industry who reached out to him. A couple of our colleagues, even those who were bold, called me, saying they wanted to check up on him and asking where they could find him. And I led them through how they could reach him. It’s quite funny, but we are human. Setting up grown adults for flirting just because you want to punish someone, or because there’s something attached to that setup, knowing the person will lose his career and everything, that’s exactly what we don’t want in our society. When they arrested Baba Ijesha, a few days later, the police ran a test on the same girl and found sperm on her. That led to the arrest of one Damola Adekola and the security guard of the house, Okele. Those two are at large, and the police refused to go after them. And the sad reality is the girl will look at it that in the same house, these are the people having sex with me. You claim to be my foster mother, yet you didn’t go after these people. It was in this same house that you invited your friend and then accused me of having sex. Meanwhile, the real people having sex with me are still working for you.
Do you see yourself as being controversial?
I would say that given how we were brought up, people struggle to understand how an actor can dedicate his time to a humanitarian cause like this. The easiest way for them to interpret my personality is by labelling it as controversial. But I don’t need to beg people or try to convince them that I’m not controversial just because I stand up for certain issues. Let them hold onto that title if they want, until, perhaps, their own children become enlightened and start fighting for the same causes I stand for. When that time comes, will they also call their children controversial for fighting for the rights of others? The truth is most of us were not raised to stand up for the rights of others. And when you do, the oppressor will always try to label you. Some believe that being a celebrity means staying ‘clean’ and avoiding anything that could ‘stain’ your name. But if you fight for justice, there will always be someone on the other side who gives you a label, because most people love to oppress and get away with it. And when you confront them, telling them that their actions are unacceptable and an abuse of human rights, they’ll question what a human right is. The reality is that many people don’t even know their rights. So, those who don’t understand what I stand for may perceive it as controversial.
You have two children, one in South Africa and one from your wife. Are you officially divorced, or just separated?
I was never married to her. I have only been married once in my life. I have two baby mamas.
How do you feel about the situation? Do you feel a certain emptiness? The first woman alleged that you initially rejected the child, and now she has blocked you from seeing them. I notice that when you post about the child’s birthday, you use an old picture. Meanwhile, with your second child, you had a well-publicised naming ceremony.
I do keep in touch with my child. A lot of things started happening in the media, and honestly, the only thing I would have done differently is to pay closer attention to the personalities of these women. I have a penchant for loyalty, I am a loyal person. The only thing that can truly upset me is disloyalty. But if I see loyalty in someone, I can go to great lengths for them. Nothing can separate us. And that’s the thing, only a few women are truly built with loyalty. Many believe in love but not in loyalty. When people say that behind every successful man, there’s a woman, they often fail to complete the statement. It should be an acutely loyal woman, one who will stand by that man through thick and thin. That’s why only a few marriages last. It’s not just about me; think about it, how many marriages have truly stood the test of time in the last 20 years? Many people make the mistake of prioritising physical attraction. I made that mistake, too, falling for appearances instead of looking deeper into character. But for a marriage to last, what keeps you holding on isn’t just love; it’s the certainty that no matter what happens, the person will stand by you. Unfortunately, that is something I have yet to find in the women I have been with. And that is sad.
Regarding your children, there have been claims that you rejected one of them at first. What’s your stance on that?
Let’s be clear, I never denied my child. If I have sex with a woman as an adult and she tells me she’s pregnant, my first instinct is to accept it. I don’t fight over children with women. I have a personal philosophy: a woman owns the child. If a woman wants me in the child’s life, I will be there 100%. But if someone tries to use the child as a tool to punish me, I won’t accept that. I refuse to be manipulated in that way.
In a recent interview, Wunmi claimed that you hate her. What do you have against her?
First of all, this isn’t even a conversation I like entertaining because, at the end of the day, the only victim here is Mohbad. Everything else is secondary. Mohbad lived a difficult life, and his death was suspicious. The police themselves confirmed that he was injected by an unqualified person, which led to his death. That alone makes it a homicide case. And yet, despite this, certain key individuals, his wife, his brother, and his uncle, were never treated as suspects, even though they were the last people with him. Now, let’s talk about the three-second video. Mohbad’s younger brother personally told me he had a video of a fight between Wunmi and Mohbad. He described how Wunmi pushed him until he hit his head on the floor. I asked for proof, and he sent me a three-second clip. I took it to the police, but they refused to release the full video. Why? Later, another eyewitness, Zumo, confirmed that there was indeed a fight, but he claimed Wunmi was fighting him instead. That doesn’t add up. Why would a wife be fighting her husband’s friend? And then Zumo later admitted that no, it was actually Wunmi and Mohbad fighting. The problem is people are quick to paint her as a helpless widow, but the truth is she was present when Mohbad died. Until she is properly investigated and cleared, I will keep asking questions.
What is your ultimate goal in all of this?
Justice for Mohbad. I want the Lagos State Attorney General to compel the police to release the phone they’ve been hiding. That phone contains evidence that could lead to the truth. And trust me, I would bet my life on it.
Whose phone is it?
Adura claimed he owned it, then said he sold it to Damola who just so happened to be present when Mohbad was taken to the hospital and pronounced dead. That phone is key, and I don’t understand why the police are protecting it. At the end of the day, this isn’t about personal grudges. It’s about truth and justice. And I won’t stop pushing until we get it.
Tosin Joseph is a seasoned emerging global thought leader, author, speaker, educator, and a Tech-futurist exploring tech insights on the now, near and next in the unfolding technological wave and the various shifts different technologies are creating across different industries. He is the Executive Curator of The World Ahead with Emerging Technology, a whitepaper series on emerging technology industry transformation. Joseph speaks with I-GEN NEWS’ Team Lead, GBENGA BADA, on his works on AI, Robotics and other emerging technologies.
How’s AI shaping the future of medicine?
From drug discovery to diagnostics and personalised medicine, the breakthroughs with AI have been unfolding and ground-breaking. With AI, Google DeepMind’s AlphaFold has been able to unfold the difficult mystery around the protein-folding problem that researchers have been battling with for over 50 years. This discovery is important as everything around understanding cell structures and functions depends on it and it is key in designing precision drugs faster. With AI, predictive medicine will do a lot for humanity. For example, AlphaMissense, an AI model also from DeepMind, has the ability to predict whether genetic mutations (missense variants) are harmful, helping scientists identify disease-causing mutations ahead of time efficiently. Aside from Google DeepMind, Microsoft, NVIDIA, Recursion, and Salesforce are in the race leveraging AI to accelerate drug discovery with their individual protein project. NVIDIA’s BioNeMo platform, for instance, uses generative AI to simulate biological molecules, drastically speeding up new drug
development.
How close are we to using nanobots in medicine?
Molecular robotics, or nanomedicine, is progressing rapidly. Scientists are developing DNA nanobots designed to target and destroy cancer cells while sparing healthy ones. We have seen a 70% success rate in a research trial with mice infected with breast cancer by a team of researchers in Karolinstet Institutet, Sweden. Another notable innovation is the “molecular syringe”, developed at the Max Planck Institute, which can inject drugs directly into cells, offering a precise and efficient way to treat diseases at a molecular level. There’s also progress in smart nanoparticles that can cross the blood-brain barrier, potentially treating brain disorders like Alzheimer’s and Parkinson’s more effectively. These nanobots could revolutionize how we deliver drugs and even repair damaged tissues at the cellular level.
What are the latest breakthroughs going by CRISPR’s game-changing achievements in gene editing?
CRISPR has made remarkable progress, particularly in treating genetic disorders. The biggest milestone was the approval of Casgevy, a CRISPR-based therapy for sickle cell anemia and beta-thalassemia. We now have the first FDA-approved treatment that can permanently modify human genes, offering a potential cure for millions suffering from these debilitating conditions. Prime Editing is another exciting advancement, a next-generation CRISPR technique that is more precise and less prone to errors. Scientists are using this to target genetic mutations linked to diseases like cystic fibrosis and muscular dystrophy. As at January 31, 2025, NHS England announced their readiness to offer groundbreaking sickle cell gene therapy. So CRISPR is a
game-changer as far as most genetic terminal diseases are concerned and emerging technologies like AI will amplify its possibilities.
How is quantum computing changing drug discovery and disease modelling?
Quantum computing is going to speed up the realisation of so many medical breakthroughs. It is already revolutionizing drug discovery by simulating complex molecular interactions that classical computers can’t handle efficiently. Global brands like Google, IBM, and Microsoft are investing big in quantum simulations to model drug interactions at an unprecedented level.
We have seen how Quantum computing can help design new cancer drugs by modelling how proteins interact with different compounds, drastically reducing the time it takes to develop effective treatments. It’s also being engaged to simulate cell mutations, helping researchers understand how diseases evolve and how to prevent them. As of June 2024, IBM, Cleveland Clinic, and the UK’s Hartree Centre have already joined forces to engage the use of quantum computing to identify biomarkers for personalized epilepsy treatment. Quantum computing comes with a lot of bigger possibilities.
There’s another one called brain-computer interface (BCI) technology, how does it fit into all of this?
With the goal to restore lost neurological functions through enabling direct communication between the human brain and external devices, Neuralink is developing brain-computer interfaces (BCIs) that could revolutionize treatments for neurodegenerative diseases like ALS, Parkinson’s, and spinal cord injuries. The goal is to restore lost neurological functions by enabling direct communication between the brain and external devices. The first human trials of Neuralink’s chip have begun, with the aim of helping paralyzed patients regain movement. In the long run, BCIs could help treat neurological disorders at their root by reprogramming damaged neural pathways. Companies like Synchron and Kernel are also working on non-invasive BCIs that could help patients regain cognitive functions after strokes or brain injuries.
What is happening in the area of 3D printing in medicine?
With the advancement we are seeing today, we are closer to eliminating the need for organ donors as 3D- printing technology is making progress with organ printing. An institution like the Wake Forest Institute for Regenerative Medicine in the United States is already working on 3D-printed kidneys and hearts. We have also seen successful efforts on 3D-printed functional human skin which can be used by skin burn victims. Don’t forget there is Bioprinting too, which is enabling medical scientists in cancer research to print tumour models to test drugs more accurately.
What does the future look like for emerging technologies in healthcare?
With a forward look, I think the future is incredibly promising! We’re entering the era of human-machine collaboration, an era where AI, nanotechnology, gene editing, quantum computing and scientists will converge to create hyper-personalized medicine. Imagine a future where AI designs personalized drugs tailored to your genetic makeup, CRISPR permanently stop genetic diseases before they manifest, Nanobots repair damaged tissues and deliver drugs with pinpoint accuracy, BCIs help paralyzed individuals regain movement and blind people regain vision. I can go all the way to give more examples. We’re closer than ever to curing the incurable, and the pace of innovation is accelerating. The next decade will redefine healthcare as we know it.
As a participant in RoboCup 2024 in Eindhoven, Netherland, how would you describe the event’s role in shaping the future of robotics?
The RoboCup 2024 edition held in Eindhoven, Netherland was indeed a memorable event. It was an incredible global platform that showcased cutting-edge robotics innovations from different innovative companies around the world like Boston Robotics, United Robotic Group, Booster Robotics, Westwood Robotics, EX Robotics, Unitree, Vanderlande etc. It brought together experts, researchers, and students from around the world to push the boundaries of what robotic technology can do in different domains. The event also showcased sessions of robotic learning centres for children to explore their creativity. The event is not just about competition but about collaborative innovation, demonstrating how robotics can revolutionise industries, improve our daily life, and tackle global challenges like disaster response, aging populations, and industrial automation. The Robo-Home category at RoboCup 2024 focuses on assistive robots for domestic environments.
How do you intend to impact youths with your knowledge and achievement so far on robotics, AI and other emerging technologies?
Having interacted with other youths and their AI-powered robotic innovations across the world last at the ROBOCUP 2024 edition in Netherlands, I believe Nigerian youths will fly high and compete at the global stage if given the little push needed. To truly empower Nigerian youths in robotics, AI, and other emerging technologies, we must begin with accessible and inclusive education. This means creating affordable or free training programs tailored to local realities, including content delivered in Pidgin English and, where possible, local languages to bridge the language gap (An average African child will grasp better and faster in their local dialect…the Japanese and Chinese teenagers I interviewed at RoboCup 2024 in Netherland struggled in communicating in English but they exhibited smart robotic products. Introducing robotics and coding to children at the primary school level will build a strong foundation early. Establishing innovation hubs across the country such as the CC Hub in Yaba, Lagos—not just in major cities—will provide young people with access to tools, mentorship, and internet connectivity. These hubs can serve as centers for creativity, collaboration, and practical problem-solving using AI, IoT, and robotics for real Nigerian challenges like agriculture, traffic control, and waste management.
It is no doubt Nigerian youths are fast catching up with other parts of the world, albeit slowly, in evolving and emerging technologies. How can we catch up faster or what do you suggest in helping Nigerian youths be on top of their game?
We must foster stronger collaboration between academic institutions and the tech industry to modernise outdated curriculums and create pathways from school to the workforce. Organizing hackathons and tech challenges focused on solving local problems will inspire innovation and give young people real-world experience. Government support is also vital—through better digital infrastructure, grants, and startup-friendly policies. Visibility matters too: showcasing relatable local role models in the robotic space like Joshua Olaiya; a self-taught robotic engineer who is the brain behind iAurora, YSpace, and JOS and engaging successful Nigerians in the diaspora such as Silas Adekunle; a Nigerian inventor and technology entrepreneur known for creating the world’s first intelligent gaming robot to mentor and invest in homegrown talent will spark ambition and provide guidance. With the right access, encouragement, and ecosystem, Nigerian youths can not only catch up but lead in the global tech revolution.
How do you think this impacts the aging population?
Robo-Home category is a game changer for the elderly with various assistive robots being showcased at the event. With a growing aging population worldwide, assistive robots can help seniors maintain independence by performing household tasks such as opening cupboards and picking items, providing reminders for medication, and even offering companionship. These robots can also monitor vital signs and detect falls, ensuring timely medical intervention. Ultimately, they enhance quality of life and reduce the burden on caregivers and healthcare systems. Its amazing seeing and engaging with some of the robotic innovations I cited in my
article in 2023 on Medium “Robotic Intelligence in a global aging population”
How has the Robo-Rescue category evolved, and what role does it play in emergency response?
The Robo-Rescue competition has advanced significantly, with some advancement in robots becoming more autonomous and efficient in search-and-rescue operations. These robots can navigate through disaster zones, locate survivors, and assess structural damage in environments that are too dangerous for humans. For aging populations, particularly those in high-risk areas, these robots ensure faster response times and improve survival rates in emergencies like earthquakes, floods, or fires. From what I witnessed at the event, Robotic engineers are really coming up with more innovations in this area. Robo-Soccer is one of the most exciting categories. Beyond entertainment, what real-world applications does this field contribute to?
Robo-Soccer is more than just a spectacle—it serves as a testbed for advancements in artificial intelligence, machine learning, and real-time decision-making. The same algorithms that allow robots to anticipate movements and coordinate strategies on the field can be applied in healthcare, self-driving vehicles, and robotic assistants. For the aging population, AI-driven robots can learn individual preferences, predict needs, and provide proactive assistance in daily life. So the possibilities are endless. The Robo-Industrial category showcases robotics in manufacturing and automation. How does this affect both industries and the global workforce? In truth, the industrial sector in this era of human-machine collaboration is already feeling the shift caused by automation and more are on their way. Robo-Industrial innovations streamline manufacturing by improving efficiency, reducing errors, and increasing workplace safety. This shift benefits aging workers by introducing collaborative robots (cobots) that assist with physically demanding tasks, allowing older employees to extend their careers in less strenuous roles. Additionally, automation in logistics, aviation, healthcare, and service industries can help address labour shortages caused by declining birth rates and aging populations.
Overall, how do these robotics advancements collectively shape the future, particularly in addressing aging demographics?
Robotics is reshaping how we live, work, and respond to global challenges. In healthcare, AI-driven robots provide elderly care solutions; in emergency response, rescue robots save lives; in industries, automation ensures sustainable workforce participation. These advancements help societies adapt to demographic shifts, making life safer, more comfortable, and more inclusive for aging populations worldwide. Annual events like RoboCup are instrumental in accelerating these innovations and ensuring robotics remains a force for positive change.
Robotics is increasingly being integrated into security and law enforcement. How do you see robots transforming policing and crime monitoring?
Robotics is revolutionising the security space by enhancing effective surveillance, crime prevention, and emergency response. Autonomous drones and AI-powered surveillance systems can monitor public spaces in real time, detect suspicious activities, and alert law enforcement to potential threats. Robotic patrol units can be deployed in high-risk areas to deter crime and assist officers in dangerous situations. I was able to have a brief chat with the rep from the Netherland Police booth stand at the event and was briefed on how the Netherlands Police have been integrating robotics into their operations to enhance safety and efficiency. A notable example is the adoption of “Spot,” a four-legged robot developed by Boston Dynamics in April 2021; Spot has been employed to inspect potentially hazardous environments, such as drug laboratories, reducing risks to human officers. Going beyond this in 2024, the Dutch police began testing autonomous, AI-powered robot dogs for drug lab raids. These robots are designed to navigate complex environments and assess situations before officers enter, further enhancing operational safety. Beyond robotic dogs, the Netherlands Police are currently exploring various technological advancements. For instance, the Centre of Knowledge for Digitalisation and Technology focuses on developing and integrating technologies like sensors, robotics, and artificial intelligence into policing. This initiative aims to equip officers with modern tools to perform their duties more effectively and safely. I believe this is an interesting area security players must invest into as technology is changing the game as far as security is concern
What excites you the most?
I’m most excited about the synergy between AI, biotech, and robotics. The ability to predict, prevent, and personalize treatments will completely transform medicine. The boundaries of what’s possible are expanding daily, and it’s thrilling to witness this revolution unfold in real time! Absolutely! The future of healthcare is bright, and technology is making it happen. This is a clarion call for more investment in the health tech space.
One of Nigeria’s best documentary photographers and visual storytellers, Tolani Alli, has put the country on the global map again. Her latest entry into the World Bank Headquarters in Washington, United States where she will work with the institution’s leadership team to shape global conversations around development, impact and progress through the power of visual storytelling, has elicited cheers.
This new role follows Tolani’s time as Executive Digital Storyteller to the President of the African Development Bank (AfDB), Dr. Akinwumi Adesina, where she documented the Bank’s work across several African nations.
For Tolani, this sterling accomplishment is down to grit, hard work, perseverance and determination. This is indeed a motivation for many young Nigerians in constant pursuit of excellence in their various callings.
A life of adventure is what some people like Tolani wear like a second skin. Her feat has brought glory not just to her but also to Nigeria. It is a reflection of her resilience and passion. It also embodies the true spirit of doggedness and tenacity of purpose.
Kneeling, running, squatting, jumping, all of these characterise the efforts Tolani put in place to get her impeccable shots. She goes even as far as riding atop moving vehicles to capturing shots, telling stories and documenting histories.
With a meteoric rise to fame, Tolani’s intuitive approach to photography has helped her gain prominence over the years. Tolani first documented the late Abiola Ajimobi, a former Oyo Governor, at a time when photography at that scale had limited female representation, before stepping into Novo Isioro’s shoes when she left the job to pursue other endeavours.
Tolani credits her photography journey to a chance interest in a camera after watching an Aston Kutcher cannon commercial while battling a grave illness. As her true passion for photography emerged, she transformed from being medical school bound to becoming obsessed with photography and telling stories with her lens.
Before settling into photography, Between September 2013 and December 2014, Tolani Alli worked as a Software and Hardware Technician at Apple in the United States. Before her employment at Apple, she worked as a Health Specialist in Genesee County, Michigan.
Tolani popularly known as ‘The Hat’ has the late Legendary American basketball player Kobe Bryant as her role model.
In her new role at the World Bank, she will serve as a Creative Campaign Coordinator and Director for one of the world’s largest development finance institutions.
Tolani’s latest feat is to encourage more Nigerian women to break barriers and compete favourably with their male counterparts in any sphere of life.
Adulthood is a crucual period for young people to lay the foundation for the future. While Gen Z is undoubtedly one of the most tech-savvy and courageous generations, many tend to live in the moment without adequately planning for their future. Unhealthy habits including addiction to social media, substance abuse and gambling are increasingly undermining the future of today’s youth.
OLAITAN GANIU outlines five negative habits mostly exhibited by many Generation Z.
From local alcoholic brands like ‘Japata bitters’, ‘Striker bitters’, and ‘Alomo bitters’ to cannabis mixture including Colorado, Shisha, Molly, Scoochies (skushi), Tramadol among others, a lot of youth are still endangering their health and lives. A stroll around cities, you will find sachets of alcoholic drinks littering on grounds as if you are walking on a red carpet.
This disturbing trend contributes not only to natural disaster crisis but increases crime rates.
Government, NGOs and parents must raise awareness and promote healthier alternatives to help curb this menace.
2. Hookup culture and online dating
Hookup culture and online romance have become increasingly normalized, particularly among Gen Z. With the rise of social media and dating apps, this trend promotes casual sexual relationships that lack emotional commitment or long-term intentions.
One concerning example is a situation where a man booked a random lady from Lagos to Abuja for sexual services in exchange for money. This illegal activity has led to an increase in ritual killings, kidnapping, and outbreaks of infectious diseases as unscrupulous individuals use these platforms to lure victims into dangerous circumstances.
It is crucial for families, schools and society to work together to educate young people toward healthier lifestyles.
3. Addiction to social media and gadgets
Navigating from TikTok to Instagram and X, millions of youths spend countless hours glued to their screens. Despite age restrictions on some of these platforms, many minors are still actively using them.
Experts have warned that excessive screen time on phones and other devices can pose significant risks to mental health and overall well-being, particularly for young people.
Parents and educators must educate youth about the dangers of digital activities to help reduce health risks, as well as issues like cyberbullying and sexual exploitation.
4. Disrespect for parents and elders
The old saying ‘Respect your elders’ seems to be losing its significance among Gen Z. With shifting cultural norms and increasing individualism, traditional values are being replaced by more liberal attitudes.
For example, a disturbing case involved a student from Nnamdi Azikiwe University allegedly slapping, biting and tearing her lecturer’s clothes after he interrupted her while recording a selfie video in class.
Such incidents highlight the growing trend of disrespect and cancel culture among the Gen Z.
Families, religious leaders and schools must ensure that moral values are preserved.
5. Procrastinating
Procrastination is the act of delaying tasks despite knowing there will be negative consequences. Unlike laziness, procrastination often stems from fear, anxiety, or lack of motivation.
Undoubtedly, everyone procrastinates to some extent, but this act is prevalent among Gen Z. You will often hear them say, “It’s boring,” “It is frustrating, or “I’m not interested.”
Parents, guardians and caregivers can assist by teaching effective time management, breaking tasks into scale to boost their emotions.
In today’s digital age, social media has become an integral part of our lives where we share our thoughts, experiences, and achievements on various platforms, seeking validation from our online communities.
But hey! Have you ever stopped to think about the impact of social media validation on your mental health and self-worth?
The pursuit of validation is a fundamental human need, and social media has tapped into this desire. Platforms like Instagram, Facebook, and Twitter now known as (X), have created a culture of likes, comments, and shares, where we crave validation from our online peers. We measure our self-worth by the number of likes and comments we receive, often feeling inadequate or unworthy if we don’t receive the validation we crave. This pursuit of validation can be all-consuming, leading us to curate a perfect online persona, showcasing only our highlight reels.
The constant need for likes and comments can lead to feelings of anxiety, depression, and low self-esteem. When we don’t receive the validation we crave, we may feel like we’re not good enough, smart enough, or talented enough. This can lead to a vicious cycle of self-doubt, as we continually seek external validation to compensate for our perceived shortcomings. Moreover, social media platforms showcase the highlight reels of others’ lives, making it easy to compare and contrast. We compare our bodies, relationships, careers, and achievements to those of others, often feeling inferior or inadequate.
The impact of social media validation on our self-esteem can be significant. When we receive likes and comments, we may feel a temporary boost in confidence and self-worth. However, this validation is short-lived, and we may soon find ourselves craving more likes and comments to feel worthy. This can lead to a never-ending cycle of seeking external validation, rather than developing a positive self-image.
Furthermore, social media validation can activate the brain’s reward system, releasing dopamine and creating a feeling of pleasure. This can lead to addiction, as we continually seek out social media validation to feel good. However, this can also lead to a decrease in motivation, as we rely on external validation rather than internal motivation to drive our actions.
On the other hand, social media validation can be a powerful tool for self-promotion. By sharing our achievements, skills, and experiences, we can build a personal brand, attract new opportunities, and connect with like-minded individuals. When used intentionally, social media can be a valuable platform for networking, marketing, and self-expression.
To harness the benefits of social media validation while avoiding its pitfalls, it’s essential to develop a healthy relationship with social media. This means setting boundaries, such as limiting our social media use to specific times of the day and taking regular breaks from our devices. It also means practicing self-compassion, reminding ourselves that likes and comments don’t define our worth.
By focusing on real-life connections and nurturing meaningful relationships with friends, family, and community members, we can reduce our reliance on social media validation. Additionally, using social media intentionally, sharing our authentic selves, and promoting our passions and interests can help us build a positive online presence.
Ultimately, social media validation is a double-edged sword, offering both benefits and drawbacks. While it can be a powerful tool for self-promotion and connection, it can also lead to feelings of inadequacy, anxiety, and low self-esteem. By being aware of the potential pitfalls of social media validation and taking steps to mitigate its impact, we can harness its benefits while protecting our mental health and self-worth.
Social media validation is a complex issue that requires a nuanced approach. By understanding its impact on our mental health and self-worth, we can use social media in a way that promotes positivity, self-expression and connection. By prioritising real-life connections, practicing self-compassion, and using social media intentionally, we can build a healthy relationship with social media and avoid the pitfalls of validation-seeking behavior.
At 40, Chude Jideonwo has accomplished so much as a Nigerian TV host, filmmaker and media entrepreneur. He is the co-founder of Red Africa and Joy. Inc, an American corporation with a Nigerian subsidiary. He has worked in media, advertising and public relations and has proven that he is not going to lose his gaze on set goals, reports I-GEN NEWS team lead, GBENGA BADA.
For Chude, an only child, who grew up feeling lonely despite being showered with love and affection, he’s on a mission to transform Africa’s media space with captivating stories that are scattered all around the continent.
“I’m on an ambitious mission to transform Africa’s media into an emotional and mental safe space. That’s what I’m trying to do, one story at a time,” he said. “I want to contribute to transforming Nigeria’s culture into a safe space for mental and emotional health. That’s what I want.”
Continuing, he said: “ I resigned as CEO of Red Media because I had some ideas. I said, let me go implement, let’s stop talking about it in Pan-Atlantic University as a case study. Let me go and show it. The people who changed my life are the likes of Oprah, Iyanla Vanzant, all these people. Why should I be looking outside Nigeria for mental and emotional inspiration when we have people here? Someone’s been depressed, hasn’t left the house in a week. Another’s husband has beaten her black and blue. She doesn’t know where to turn. She’s in a divorce and her church has removed her from leadership. We have mental health issues here. Why am I going abroad to find people whose stories can inspire me?”
Chude has consistently told the world how Funmi Iyanda is not only an amazing presenter and TV show host but also an amazing personality and soul. And at every opportunity, he chips in the invaluable experience he got working with her.
“I remember watching Funmi Iyanda on television and just thinking ‘how can someone be so amazing’. You know, TV Nigeria at the time was so stuffy, it was so distant,” he began. “To eventually have her give me my first TV paying job was one of the greatest honours in my life. I think Funmi Iyanda is the greatest Nigeria TV host. I also think she is one of the most brilliant persons I have ever met. New Dawn was a happy place for me. Funmi created this magical space in New Dawn. We’ve not seen a TV show like New Dawn since Funmi left.”
On his viral interview show, #WithChude, he said interviewers don’t have to be a bully before getting the emotional side of the interviewee.
“One of the things I like about my show going viral is that people see that you don’t have to be a bully as an interviewer. You don’t need gossip to go viral. It’s very important.”
Now, to mark a great milestone in his life after celebrating his 40th birthday with some of his best friends and closest associates outside the shores of Nigeria, a landmark show #WithChudeLive is set to berth with guests including famous Chimamanda Adichie, Bovi, and Funke Akindele amongst others.
He opened up on how he conceptualised the show after Oprah Winfrey’s Vision 2022 live show.
“I think 2020 was the first time, when I was watching Oprah’s Vision 2022, where she interviewed Michelle Obama, The Rock, Lady Gaga, and others. I thought, “I want to do something like this.” But if people have observed my work in the past eight years, they will know that I wait until I feel like it is time.
“Last year, in January or February, I was coming from Badagry and I just thought, “It’s time to do this concert.” My main stage guests were confirmed since March last year. I confirmed Pastor Jerry Eze in March last year, Funke Akindele in March last year, because they’re busy people. I confirmed Bovi last year. But Oprah inspired it,” he said.
On why it is important for him to tell stories, the youthful Chude shares the need to embrace a culture of vulnerability.
He said: “The reason why it’s important are two things. One, Nigerians have too many taboo topics. We’re not a vulnerable people. People will say we shouldn’t say that because people will talk, witches will do this, all of that. So we have all kinds of culture of shame and silence. That’s why we don’t replicate success. We don’t even replicate change because we don’t tell other people how we did it. When asked, we say it was Grace. But what is Grace? Grace has steps.
As a culture, we are not a vulnerable culture, but we need to be. The reason why that is important is that people’s lives are changed more by stories than by data. I can come and give you all the data, but if I tell you a story, it becomes real.
“The number of people going through divorce, single parenthood, who have dealt with sexual abuse, who mail us, is staggering. And sometimes you see them in the comment section saying, “Because of this story, I’m going to take this action.” It’s automatic. A story changes your life immediately. A story changed my life. I founded With Chude today because I watched an interview between Oprah and Brené Brown, and it was just for something I was also dealing with. After that, I said, “You know what, I want to do a show like this for Africa.
“When we launched this company, we said stories matter more than technology. Technology can enable, but it is stories that people use to make big decisions in their lives. When we tell vulnerable stories, it means we’re telling the truth. The truth changes people’s lives.”
Interestingly, many would think that by telling other peoples’ stories, Chude would have impacted on the public. This is far from it as the media entrepreneur is also planning to tell his own story as a child, who felt a profound loneliness due to constantly comparing himself to others with larger families. According to him, his childhood significantly contributed to feelings of loneliness that eventually led to his depression that made him seek therapy at the age of 30.
“Yes, I am,” he affirmed before going further. “But it’s not going to be on a panel. My book is coming out later this year (2025), published by Narrative Landscape, Chimamanda’s publishers. And this is the first time people are going to get a sneak peek. The book is called How Depression Saved My Life. So the part of my story I’m telling is how dealing with depression in 2016 led to me starting my show in 2020. So that’s the story we’re going to be telling.”
The historic event, #WithChudeLive, will be held at Palms Mall, on Sunday, April 27 and will have one-on-one interviews with Pastor Jerry, one-on-one with Funke Akindele, one-on-one with Falz the Bad Guy, one-on-one with Bovi, and one-on-one with Chimamanda Adichie.
Keem Abdul is a young Nigerian in the media space, who also doubles as a politician and an author. He’s a firm believer of President Bola Ahmed Tinubu and spoke on wide range of youth related issues in this interview with I-GEN NEWS team lead, GBENGA BADA.
Who is Keem Abdul
I’m Keem Abdul, a young entrepreneur, PR expert, and media personality with a passion for storytelling, community development and empowering the next generation of leaders. Growing up in Nigeria, I witnessed firsthand the impact of systemic challenges on my community, which fueled my desire to make a positive difference. Through my journey, I’ve developed a unique perspective on the complexities of Nigerian society and a commitment to using my skills to drive meaningful change. My story is one of hope and resilience, and I’m excited to share it with the world.
As a successful young entrepreneur and PR expert, what were the biggest challenges you faced in your early days?
As a young entrepreneur, I faced numerous challenges, including limited access to resources, self-doubt, and navigating the complexities of the business world. However, I was driven by a strong work ethic, resilience and a willingness to learn from my mistakes. These challenges ultimately helped shape my perspective and inform my approach to business and life. I learned to be adaptable, to take calculated risks, and to prioritize innovation and creativity. My experiences taught me that success is not just about achieving goals, but about the journey itself.
At what point did you decide to start your media business?
I decided to start my media business after realising the need for authentic storytelling and representation in the media landscape. I wanted to create a platform that showcased the diverse experiences and perspectives of young Nigerians, while also providing a voice for marginalized communities. My inspiration came from my encounter with Femi Otedola, who appreciated my article on his rumored gubernatorial ambition and encouraged me to pursue my passion for storytelling. This experience taught me the importance of amplifying diverse voices and promoting inclusive representation in the media. The Elite Journal was born out of this vision, and I’m proud to say that it’s become a go-to platform for young Nigerians looking for authentic stories and perspectives.
What are your views on the “Japa Syndrome” among youths?
The term “Japa” refers to the phenomenon of young Nigerians relocating abroad in search of better opportunities and a more stable future. In my opinion, “Japa” is a complex issue that requires a nuanced understanding. While some young Nigerians may feel compelled to leave the country due to limited opportunities or insecurity, others may be drawn to the prospect of exploring new cultures, building global networks, and accessing better education and job opportunities. However, I also believe that Nigeria needs to create more opportunities and provide a better quality of life for its young people, so that they can thrive and contribute to the country’s development without feeling the need to leave. The question is, what can we do to stem the tide of “Japa” and create a more sustainable future for youths?
You wrote The King Maker. What was your inspiration for the book?
My book, “The King Maker,” is a biography of President Bola Ahmed Tinubu. I was inspired to write this book because of my deep respect for President Tinubu’s leadership and vision for Nigeria. Through this book, I aimed to share his story and provide insights into his life, politics, and legacy for the “GenZs” especially with our history being removed in our curriculum. I believe that understanding our history and the experiences of our leaders is crucial to building a better future for Nigeria. The book is a testament to the power of perseverance and determination, and I’m excited to share it with the world.
What is your perspective on politics being described as a dirty game?
While politics can be a challenging and often contentious field, I don’t believe it’s inherently “dirty.” Politics is about serving the public and making decisions that impact people’s lives. However, I do acknowledge that the current political landscape can be marked by corruption and other forms of malfeasance. As a young person, I believe it’s essential to engage with politics in a way that’s constructive, informed, and values-driven. The question is, how can we create a more inclusive and participatory political system that reflects the needs and aspirations of youths?
As a young recipient of the prestigious African Media Personality of the Year Award at the Global Awards in London 2024, why do you think you were nominated for this award?
I’m humbled and grateful to have been nominated for the African Media Personality of the Year Award at the Global Awards in London 2024. I believe this recognition is a testament to my hard work, dedication to my craft, and commitment to telling stories that matter. I’m excited to see where this nomination takes me and how it can help amplify my voice and the stories of those I’m passionate about.
What advice do you have for young entrepreneurs trying to navigate the business world today?
My advice to young entrepreneurs is to stay focused, resilient, and open to learning. It’s essential to develop a strong work ethic, build meaningful relationships, and prioritize innovation and creativity. Don’t be afraid to take calculated risks and challenge the status quo. I also believe that mentorship and networking are crucial to success, and that young entrepreneurs should seek out opportunities to learn from experienced professionals and build relationships with peers and industry leaders. The question is, what can we do to support and empower the next generation, and how can we create a more supportive ecosystem for entrepreneurship?
What guidance would you give to young Nigerians who choose to build their lives from scratch?
To young Nigerians building their lives from scratch, I would offer the following guidance: stay true to your values, be patient, and prioritize self-education. Focus on developing skills that are in demand, build a strong network, and seek out mentors who can provide guidance and support. I also believe that young Nigerians should be open to learning from their mistakes and willing to adapt to changing circumstances.
What do you think every Nigerian youth needs to succeed in the current realities of life?
In my opinion, every Nigerian youth needs access to quality education, mentorship, and opportunities for personal growth and development. We also need to prioritize emotional intelligence, self-awareness, and resilience. By focusing on these areas, young Nigerians can build the skills, confidence, and networks necessary to succeed in today’s fast-paced and rapidly changing world.
Aside from your book about President Tinubu, Can we know about high-profile people your company has worked with?
As a notable imager maker and PR expert, my company has had the privilege of working with various influential individuals. However, discretion is key when working with high-profile clients, so I must prioritize confidentiality. I’ve learned that understanding their needs, being available 24/7, and providing top-tier service are crucial to successful collaborations.
Who are your role models?
My role models include individuals who have made significant impacts in their fields. For instance, Rtd Colonel Sani Bello is a role model, Femi Otedola, The Chagoury. These are renowned entrepreneurs and business moguls who have built an impressive network of high-profile connections. Their approach to adding value, being outstanding, and being prepared is truly inspiring.
As a young person, what suggestions do you have for the president to assist Nigerian youth, especially those who are unemployed?
In my critical analysis, President Tinubu has taken a positive step by including young people in his cabinet. However, there’s still room for improvement in supporting Nigerian youth, particularly those who are unemployed. To better assist young people, I suggest the president consider implementing more programs that focus on job creation, skills development, and entrepreneurship support.
Some potential initiatives could include:
– Youth Entrepreneurship Programs: Providing funding, mentorship, and resources for young entrepreneurs to start and grow their businesses.
– Skills Development Initiatives: Offering training and workshops to equip young people with in-demand skills in areas like technology, creative arts, and innovation.
– Job Creation and Placement Services: Collaborating with private sector companies to create job opportunities and providing placement services to connect young people with these opportunities.
In addition to entertainment, another area where young Nigerians are making an impact is information technology (IT). Unfortunately, many of them are using these skills for negative activities, such as internet fraud.
What message would you convey to the government regarding this issue?
Regarding the misuse of IT skills for negative activities like internet fraud, I would encourage the government to invest in programs that promote digital literacy, cybersecurity awareness, and provide alternative opportunities for young people to utilize their skills positively.
What is your opinion about a GenZ as President anytime soon?
While it’s uncertain whether a GenZ president will emerge anytime soon, I believe it’s essential to empower and engage young people in the political process, encouraging their participation and leadership development. This will help ensure that Nigeria’s next generation of leaders is equipped to drive positive change and progress.
When a video of Barcelona wonderkid Lamine Yamal dancing to Skales’ decade-old hit “Shake Body” surfaced online, it was seen by many as just another light-hearted moment from a football camp. But what followed proved how far-reaching a simple dance move can go in today’s music ecosystem.
The 16-year-old star, widely regarded as one of football’s brightest prospects, unwittingly reintroduced the 2014 track to millions of fans across the globe. The song, originally released as part of Skales’ debut album Man of the Year, had been a hit in its time. But like many songs from that era, it had long faded from mainstream attention. Yamal’s viral video sparked fresh excitement around “Shake Body,” sending it back into streaming rotations and trending conversations on TikTok, Instagram, and X (formerly Twitter).
This incident brings to light an interesting shift in how music—especially Nigerian music—spreads globally today. While influencers, TikTok stars, and DJs play their part, professional footballers are increasingly playing an unexpected role in music promotion. And in many cases, the impact is louder, faster, and more organic.
Footballers as Cultural Connectors
The connection between football and music is nothing new. In Nigeria, artists often draw inspiration from football metaphors in lyrics, while footballers name-drop their favourite singers in interviews. But with the rise of social media and the international popularity of Afrobeats, footballers are becoming more than fans—they’re influencers in their own right.
Take Paul Pogba for instance. The French midfielder has long shown his love for African music. From dancing to Wizkid’s Soko, joining Burna Boy on stage at Parklife Festival in 2931 and linking up with Davido on several occasions to posting videos of himself vibing to Afrobeat hits in his downtime, Pogba’s influence has helped export Nigerian sounds to fans in Europe and South America.
The player’s fanbase spans continents, and his musical preferences often translate into fresh attention for the artists involved.
Similarly, Vinicius Jr., the Brazilian forward currently shining at Real Madrid, has been seen dancing with Burna Boy at a club thereby giving these artists unintentional co-signs that resonate globally.
Homegrown Support From Within
Nigerian footballers themselves have also played key roles in promoting local music on the world stage. Premier League star Alex Iwobi is a vocal lover of Nigerian music, regularly spotlighting songs from mainstream acts and upcoming talents. He’s been seen in a video dancing to Kcee’s Ojapiano, doing the Shaku Shaku dance while playing another Nigerian music. The Fulham player also released a song, M.
Then there’s Wilfried Zaha, the Ivorian international who once went viral for dancing to Monalisa by Lojay and Nowo by Dj Spinall and Wizkid. The video was reposted by blogs across Africa and the UK, pulling more attention to the songs and sparking a wave of fan recreations.
Cristiano Ronaldo playing Rema’s ‘Calm Down’ while his kids danced to it, a seemingly minor moment that nonetheless drove fans and media outlets to revisit the song.
Organic Influence, Real Impact
What makes these moments impactful is their authenticity. Unlike paid influencers or brand-sponsored partnerships, these footballers are simply sharing the music they genuinely enjoy. There’s no marketing script, no forced dance challenge—just pure, unscripted moments of joy and rhythm.
And in a digital world where authenticity wins, this kind of exposure carries more weight than a typical promotional campaign. Fans see their favorite players enjoying a song and are more likely to check it out. Music algorithms notice the spike in interest. Blogs pick it up. Before long, the song is back in the public eye—even if it was released years ago.
For artists and PR teams, this presents an overlooked opportunity. Building relationships within the football community or encouraging natural discovery of their music among athletes could open up new lanes of exposure. Unlike traditional media channels, footballers connect with an international audience that spans languages, borders, and demographics.
Lamine Yamal’s “Shake Body” moment is a case study in this new reality. In doing so, Yamal unknowingly played a role in preserving and promoting Nigeria’s music legacy.
As Afrobeats continues its journey across the world, don’t be surprised if the next global hit is launched not by a DJ or influencer, but by a footballer with rhythm, a phone, and a love for Nigerian sound.
