Category: IGennews

  • Peter Obi, El-Rufai turn to TikTok for 2027

    Peter Obi, El-Rufai turn to TikTok for 2027

    As Nigeria continues to embrace the digital age, social media platforms have transformed how citizens interact with public and private institutions as well as prominent personalities.

    For example, with over 2.8 million followers, Dino Melaye is the most followed Nigerian politician on Instagram. He is closely followed by Bola Tinubu who has 1.1 million followers and Prof Yemi Osinbajo who has 997K followers. Others are Peter Obi with 933 thousand followers and Governor Babajidr Sanwo-Olu – with 882K thousand followers, among others.

    In the past few weeks, TikTok has become a powerful stage and a fleeting spotlight for many politicians. Two prominent politicians — Peter Obi and Nasir El-Rufai — captured the hearts of many Nigerians, especially youths from the Northern and Southern bases on TikTok.

    TikTok is very popular with young audiences – and Nigerians are no exception. It appears to be the most popular social media platform in Nigeria. It has continued to gain dominance by the day, and is gradually diverting young Nigerians from other social media platforms like Instagram and X (formerly Twitter).

    Over time, TikTok just like other social media platforms have also played undeniable roles in spreading the popularity of viral slangs/phrases and footage. In particular, TikTok creators hold live sessions, and as such, the platform is no stranger to the whirlwind of trending topics, memes, and heated debates that define it.

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    Days after former Kaduna Governor Nasir El-Rufai created a TikTok account, Peter Obi, the 2023 presidential candidate of the Labour Party (LP), followed suit.

    El-Rufai, who recently defected from the All Progressives Congress (APC) to the Social Democratic Party (SDP), argued that he created the TikTok page to engage Nigerians on political issues and his new party’s activities.

    El-Rufai in the past few weeks has been vocal on X (formerly Twitter). His screen buzzes with the unrelenting flow of tweets, each competing for attention.

    His TikTok page gained significant traction within 24 hours. At the time of this report, he had amassed over 200,000 followers.

    For Obi, the 63-year-old stated that he opened the account as part of his commitment to nation-building. As of the time of filing this report, the account had gained over 10k followers. Obi’s announcement video had garnered 30K views, 6K likes, and 2K comments.

    There are several TikTok accounts, including parody accounts of President Bola Tinubu, former Vice President Atiku Abubakar, and other politicians which appears to be personally managed by their comms team or they were created and operated by their loyalists.

    The duo — Obi and El-Rufai, joining TikTok, illustrate how the power of ordinary citizens, armed with smartphones and social media, can drive significant change and hold those in power and their leaders accountable.

  • Ministry of Youth Development invests N6m in youths as NiYA takes off

    Ministry of Youth Development invests N6m in youths as NiYA takes off

    Six Nigerian youths have benefitted the sum of N6 million from the Federal Ministry of Youth Development as the ministry berths with the Nigerian Youth Academy.

    The six Nigerian youths, i-Gen News gathered, are from the six geopolitical zones in the country.

    The Nigerian youths were presented with the cheques by the Minister for Youth Development, Dr Ayodele Olawande in Abuja in the presence of the Vice President of Nigeria, Kashim Shettima.

    “A cash gift of ₦1 million was awarded to six beneficiaries, one from each geopolitical zone of the country, who have successfully completed various courses through the academy during its test run. This start-up package is designed to help them grow and become self-employed, skilled individuals,” Olawande said at the presentation.

    The minister also expressed delight at the launch of the Nigerian Youth Academy saying it will create millions of jobs and opportunities for Nigerian youths.

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    “We reached a significant milestone in our effort to empower Nigerian youth with the skills needed to excel in the evolving global job market as we unveil the Nigerian Youth Academy (NiYA). The platform is dedicated to skill acquisition and youth empowerment.

    “The Nigerian Youth Academy aims to generate millions of job opportunities for Nigerian youth within the next two years, while equipping them with essential skills to bridge the skills gap in the job market. I also encouraged young Nigerians to seize this opportunity, learn a skill, and prepare themselves to make a mark in the world,” Olawande said.

    The minister further praised President Bola Ahmed Tinubu GCFR, saying the launch of NiYA is one of the president’s promises to create platforms for Nigerian youth to succeed and pursue their goals.

  • How MTN impacted youths with over N5B in 19 years

    How MTN impacted youths with over N5B in 19 years

    In July 2004, MTN Nigeria, one of the biggest telcos in Nigeria, established the MTN Nigeria Foundation but didn’t launch the foundation until May 2005.

    The aim was simple, it was to manage the Corporate Social Responsibility (CSR) initiatives for MTN Nigeria.

    In a recent investigation conducted by i-GEN NEWS, the telco, through the foundation, has devoted over N5 billion to impacting the dreams of youths across the length and breadth of Nigeria.

    A 2023 annual report shows that MTN has made an impeccable impact on young Nigerians in primary, secondary and tertiary institutions that it might be hard for many to catch up with the beneficiaries, who are scattered across Nigeria.

    The total value of the scholarships is over N2.5 billion as at 2023.

    For 16 years, the MTN Nigeria Foundation has awarded annual scholarships worth N200,000 per student to eligible students in public tertiary institutions in Nigeria, in the STEM (Science, Technology, Engineering, and Mathematics) fields under the MTN Science & Technology Scholarship (STS), blind students studying any discipline under the MTN Scholarship for the Blind (SBS), and encouraging excellence by rewarding top 10 scoring candidates in the Unified Tertiary Matriculation Examination (UTME).

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    Upon graduation from school, a Skill-Up workshop is held for all awardees in partnership with MTN ecosystem partners, such as Jobberman, Oracle, Microsoft, Project Management Institute (PMI), etc. This is followed by the scholarship awards and alumni induction ceremony.

    The initiative has awarded a total of 12,720 scholarships to 4,590 students in public tertiary institutions across Nigeria.

    In continuation, MTN Foundation embarked on a Science & Technology Laboratory Project (STLP) aimed at renovating and equipping public secondary school laboratories, as well as providing training for teachers and laboratory attendants to enhance the study of science subjects (Physics, Chemistry, and Biology) in public secondary schools. In Phases one and two, the project has been successfully implemented in 26 schools and is still ongoing.

    In its alliance with the United Nations Sustainable Development Goals, MTN, through the foundation, have also catered for youths interested in music through the MUSON scholarship

    With the aim of creating opportunities for musically-talented people from less privileged backgrounds, and enabling them to acquire quality music education, the fully funded MTNF/MUSON scholarship kicked off in 2006.

    To this end, the scholarship has helped to develop the careers of over 450 music scholars. Through the annual initiative, scholarships are awarded to eligible musically-talented youth to study at the prestigious MUSON School of Music for two years. Scholars who successfully complete the Diploma programme, are awarded an internationally recognised diploma in music.

    In 2022, the MTNF decided to further support the scholars by building a fully equipped digital studio at the School of Music.

    The music studio was equipped with various musical equipment and devices, including 30 HP ProBook laptops; a professional 4.5 octaves custom series marimba; a Malltech 4.0 octaves Bob Becker Xylophone; a Viscount Unico 400 Organ – A 3 manual organ with 32 notes pedalboard, 56 Register Tabs plus 7 Orchestral Registers; 4 units of Stentor “Conservatoire” violins; 3 units of Armstrong USA Trumpets; and 3 units of Essex EUP-116 Upright Pianos to the tune of over N50 million.

    At the commissioning of the music studio, the students rendered music performances using the newly donated instruments and also recorded and mixed music at the new studio.

    As at 2023, MTN has spent over 400m on 0ver 500 beneficiaries of the scholarship with cost over N700,000 per recipient of the MTNF/MUSON scholarship.

    In furtherance, MTN Foundation through its Arts and Culture initiative supports Nigeria’s artistic and cultural expressions and initiatives, building the capacity of Nigerian youth and professional creatives. From supporting the Life in My City Arts Festival (LIMCAF) to The Youth Capacity Building Exercise and several stage plays that empower young Nigerians in the creative space.

  • Adebusuyi Adelete emerge first NiYA ambassador

    Adebusuyi Adelete emerge first NiYA ambassador

    Young Nigerian Agripreneur, Adebusuyi Adeleye has been appointed as the first ambassador for the newly launched Nigerian Youth Academy (NiYA).

    Adeleye was appointed by the Honourable Minister of Youth Development, Dr. Ayodele Olawande, in recognizing his dedication to youth empowerment and community development.

    Adeleye, the Leader of the Osun East Senatorial District Grassroots Youths Forum and Immediate Past Vice-President of the Ijesaland Youth Forum, received the appointment following a fruitful engagement with the minister, where his passion for youth advancement and national progress was reaffirmed.

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    The appointment, it was gathered, has been described as a well deserved one in recognition of Adeleye’s unwavering efforts in grassroots mobilization and youth development.

    “We extend our heartfelt congratulations to Mr. Adebusuyi Adeleye on his new role as NiYA Ambassador. His leadership and dedication to empowering young Nigerians make him a perfect fit for this responsibility. We also appreciate the Honourable Minister for recognizing his contributions and look forward to Adeleye’s impact in shaping the future of Nigerian youths,” the statement read.

  • Teni’s life-changing philanthropic gestures come to fore

    Teni’s life-changing philanthropic gestures come to fore

    Thirty-two-year-old Teniola Apata MON, is an award-winning singer, songwriter and entertainer professionally known as Teni Makanaki, Teni The Entertainer.

    Since the beginning of 2025, Teni has embarked on a life-changing philanthropic gesture that has touched several lives.

    With a hit single, ‘Money,’ the ‘billionaire’ singer has, for reasons only known to her, been impacting on the lives of regular Nigerians in different places.

    In celebration of love for the 2025 Valentine Day celebration, Teni visited Apata Memorial School, her father-owned school, which also doubles as her alma mater in Okota to share love with the students. During her visitation, Teni gave out scholarships to three students.

    The singer had requested to meet the best singers in the school, and three students, including one from S.S.S 3, stepped forward to showcase their singing talents. The students impressed Teni, who promised to pay their next school fees.

    The singer further expressed her admiration for the performance of the S.S.S 3 student and announced that she would be supporting her dream of studying at Babcock University, a private higher institution in Nigeria.

    Shortly after the event in February, Teni decided to go on the streets of Lagos to make one person happy. In her quest, Teni met a roadside petty trader, who she turned her life around.

    She asked the worth of the trader’s whole stock and promised to place joy in her heart.

    On the journey, Teni turned the roadside vendor’s narrative around by giving her a total wardrobe and cosmetic change after which she gave her the sum of N1 million.

    In another move, the gifted singer shared a video of her visit to another petty trader who had shared a freestyle of her most recent song, ‘Money.’ Again, she wowed the petty trader with a sum of N1 million leaving her in a state of joy and happiness. In gratitude, the fortunate dealer was observed rolling on the ground.

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    As if that wasn’t enough, Teni decided to make an impact on the lives of sick people, who are unable to pay their bills in a government medical facility, after surviving a two-weeks long malaria attack.

    She chose the government-owned medical facility in Ebute Metta where she left joy on the faces of several patients and smiles on their faces.

    During her visit, Teni met a homeless widow who had just lost her 37-year-old son. A nurse from the welfare department explained that the woman was unable to pay the medical bills incurred before her son’s death and had written to the government for assistance in burying him.

    The widow further shared that her husband’s family had evicted her from their home, leaving her with no place to stay except a church on Allen Avenue. Almost moved to tears as Teni sorted all the widow’s bills and gave her more money to cater for her immediate needs.

    At the same visit, the singer cum songwriter was also taken to another ward where nursing mothers were receiving care. She covered the medical bills of two women who had given birth to premature babies. In addition to settling their bills, she gifted them essential items and made a heartfelt request for the mothers to hug their babies on her behalf once they were out of the incubators.

    Investigations revealed this is not new as the singer had at different times embarked on giving back to the society from her fortune. In 2023, Teni visited the Dream Catchers Academy and took the children on a shopping spree. The singer ensured she got the children food items, toiletries and other essential needs.

    On why she decided to give out to the children, she noted that the children from the non-governmental organisation taking care of homeless children had given her support for a very long time. She went on to rent a cinema and took the homeless children to watch movies as the excited children thanked her in the video.

    In another development, it was revealed that Teni sponsors 20 kids to private universities and secondary schools. She made this known when many asked what she had done for Nigeria. She added that she not only pays their fees, but is actively involved in their lives.

    She claimed the schools are top institutions in Nigeria, including Babcock, Covenant University, Redeemers and others.

    She added she has several others whose secondary school tuition she also pays.

    She wrote: “I got 20 kids in school, 10 private university students, 3 in Babcock, 3 in C.U, 3 in Redeemers and 1 in AUN. 10 kids in private secondary schools, 3 in the East, 2 in Lagos and 1 in Jos. All in boarding school, I pay and take care of their fees and I’m active in their lives. What have you done as a citizen of this country?”

  • DJ Cuppy: A lifeline for African students abroad

    DJ Cuppy: A lifeline for African students abroad

    Education is the most powerful tool anyone can use to change the world but many African immigrant students are facing financial constraints. Tuition fees, accommodation costs, and high cost of educational materials are some of the challenges forcing foreign students to juggle multiple jobs with many dropping out and ending up on the streets.

    Recognising these barriers, Nigerian Disc Jockey and philanthropist, Florence Ifeoluwa Otedola better known as DJ Cuppy has launched ‘The Cuppy Fund’ at King’s College London, a groundbreaking initiative aimed at providing hardship support for African students facing financial struggles.

    “African students at King’s now have access to hardship support; because no one should have to choose between education and financial struggle,” she said while emphasising that, “Education transforms lives, but financial barriers hold too many back, especially my own people.”

    Cuppy, who earned a degree in Business and Economics from the prestigious institution in 2014, stressed that her intervention is in line with Sustainable Development Goal 4, which is to ‘ensure inclusive and equitable quality education and promote lifelong learning opportunities for all’. According to the 32-year-old daughter of Nigerian billionaire, Femi Otedola, the foundation’s partners and respective projects are diverse in nature, locality, and scale.

    “My goal is simple; to take the financial burden off students from my continent, giving them the rightful opportunity to just focus on studying. This fund ensures students focus on learning, not just finances.

    “I’m so proud to invest in the next generation of leaders. Getting into university is hard, but staying shouldn’t be,” she enthused.

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    For DJ Cuppy, this issue is relatable as someone who grew up in Lagos before moving to London for her A-level at the age of 13. In 2015, the ‘Gelato’ singer earned her first master’s degree in music business from New York University and completed a second master’s at Oxford University in 2023.

    She voiced her frustration during her study at Oxford as she had to balance her role as a DJ with being a student. Cuppy laments, “I was DJ Cuppy at night and a student during the day, and it was hard. I lost myself during that process. I have a love-hate relationship with Oxford University, and I’m very honest about it.”

    Her experience in class inspired her to flag off a nonprofit foundation, the Cuppy Fund in New York, aimed exclusively at underprivileged African students to pursue their university education. The fund is designed to assist students who find themselves in financial distress, covering essential costs that could otherwise derail their academic journey. 

    Cuppy Foundation, which was launched in 2018, has been an advocate for education and youth empowerment. Cuppy has supported various initiatives, including Save the Children UK and education-focused programs across Africa.

    Vice-Chancellor and President of King’s College London, Prof. Shitij Kapur said the partnership with DJ Cuppy was in recognition of her impact as a philanthropist.

    “We are delighted to announce the next step in Cuppy’s long-standing relationship with King’s – a new fund, through the Cuppy Foundation, to support African students from the African Leadership Centre,” Kapur said.

    “Many of our followers will be familiar with Business Management alum, Cuppy Otedola. In recognition of her impact as a DJ and philanthropist, she has won a Distinguished Alumni Award, featured in InTouch and, most recently, spoke at our Annual Celebration of Student Success event.”

  • Azeezat Shorunmu: I was never desperate for overnight success

    Azeezat Shorunmu: I was never desperate for overnight success

    Azeezat Shorunmu is best described as a dynamic showbiz entrepreneur who has invested extensively in her skills as a screenwriter, actor, and producer. The light-complexioned actress, a native of Abeokuta-South in Ogun State, graduated with a degree in Mass Communication from the National Open University of Nigeria.

    The courageous and hardworking actress said “Writing is a born gift; I inherited this talent from my father, much like the popular saying, “Writers are born, not made.

    “My father was a natural storyteller; an avid reader and writer with a deep passion for communication. He was the only writer in our family and had a profound love for crafting stories.

    “Beyond his love for writing, my father played a pivotal role in my upbringing, shaping not just my literary skills but also my confidence and creativity. He nurtured my curiosity, encouraged me to read widely, and challenged me to express my thoughts with clarity and depth. Whenever I struggled with words, he patiently guided me, helping me refine my ideas and structure my writing.

    “Naturally, he became my go-to person whenever I needed to write a speech or an essay, instilling in me a deep appreciation for the power of words. His passion for writing was contagious, and his belief in my abilities inspired and greatly influenced my journey as a writer. Through his guidance, I not only developed a love for storytelling but also learned the discipline and dedication it takes to master the craft.”

    The quiet and easy-going actress added: “For my acting career, I embarked on a journey of professional training at Scene One School of Drama, a prestigious institution owned by the renowned and talented cinema queen, Funke Akindele, affectionately known as Jenifa.

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    “Her passion and dedication to the craft were truly inspiring. Later, I further honed my acting skills at the Future Concept of Sir Dele Ogundipe School of Drama, an esteemed school known for producing exceptional talent. These experiences solidified my commitment to the art of acting and set the foundation for my journey in Nollywood.

    “Yes, I loved acting and was incredibly passionate about building a career in it, but I soon realized that the road to success in the industry was far from easy, especially if one is not mentally strong and prepared to face the many challenges that arise. I was raised in a family where morals, discipline, and self-respect were top priorities.

    “Though my family accepted and supported my choice to pursue acting, there were certain restrictions I had to navigate, balancing both my aspirations and my family’s expectations. As a result, I sometimes felt torn between pursuing my dreams as an actress and honoring the values instilled in me by my family.

    “At some point, I found myself feeling stagnant as an actress. It wasn’t that I lacked interest or passion for my craft; on the contrary, I loved acting deeply. However, I felt confined by the limitations imposed by my family’s expectations, which left little room for me to explore the ever-evolving and dynamic world of Nollywood. The industry was changing rapidly, and I longed to fully immerse myself in the new narratives that were being created, but I struggled to find that balance. The constraints on my career made it feel monotonous, and I realized that I needed to evolve if I was to stay engaged and inspired.

    As I faced these challenges, I found that, when life begins to feel stagnant, the mind instinctively seeks an escape. I began to create stories and imaginary worlds—places where joy, fulfillment, and freedom existed.

    “Initially, my passion for acting remained the driving force behind my desire to be recognized for my craft. I wanted to become a celebrated actress known for my exceptional portrayals and meaningful roles. But over time, I began to understand that acting requires more than just talent; it requires patience, resilience, and the ability to weather both the highs and lows of the industry.

    “I wasn’t desperate for overnight success, but I also knew that achieving financial stability in the industry was not an easy or quick path. As the first daughter in my family, I carried the weight of great responsibility and high expectations. These responsibilities constantly pushed me to think outside the box and explore different avenues to sustain myself while also supporting my family.

    “In my search for a solution, an idea struck me, an idea that change the course of my career. I shared my thoughts with my mentor and boss, Dele Ogundipe. He saw the potential within me and believed in my abilities, encouraging me to explore the world of movie scriptwriting. His belief in me and his decision to give me a chance to prove myself as a scriptwriter were transformative.

    “I will forever be grateful for that opportunity. If he had not given me that chance, my story might have turned out differently. But today, I look back on that moment with gratitude and recognition, knowing that it was the spark that ignited my transition into filmmaking and helped shape me into the filmmaker I am today.

    Today, my journey as an actress and scriptwriter in Nollywood has been one of constant growth, evolution, and self-discovery.

    “I’ve learned that the key to success in this industry is not just about talent but also about adaptability, patience, and the courage to take risks and explore new opportunities. Today, I stand proud of the woman and the artist I’ve become, with the hope that my story will inspire others to never give up on their dreams and to always find their own path to success.

    “As a Nollywood actor and scriptwriter, acting holds a deeply significant and transformative role in my creative journey. It is not just an art form, but a vital component that has allowed me to access new dimensions of my imagination and creativity.

    “Through acting, I have been able to push my boundaries, challenge myself, and truly immerse myself in different roles that stretch my emotional and intellectual capacities. Every character I portray serves as a new exploration of human nature and storytelling, giving me the opportunity to connect with people from various walks of life on a much deeper, more personal level. This connection is a powerful part of acting, as it enables me to bring stories to life in ways that are authentic and meaningful.

    Being an actor has allowed me to step inside the stories I write, to fully understand the heart of each character, and the way they interact with the world around them. It has also given me a platform to bring to life the characters and stories that often need to be told, to create narratives that speak to the soul of the audience. These stories are not just for entertainment but are meant to leave a lasting impact, to make people reflect, laugh, cry, and feel. Through acting, I’ve gained an intimate understanding of the delicate balance between performance and storytelling, which has significantly influenced my writing.

    “Acting has shaped both my personal and professional life in ways I never imagined. On a personal level, it has made me more introspective and aware of the complexities of human emotion and behaviour. Professionally, it has been an invaluable tool for my work as a scriptwriter. Through acting, I’ve learned lessons of discipline, resilience, and the courage to take creative risks. These lessons are not just theoretical; they’ve been learned through experience, facing challenges head-on, and embracing vulnerability on set.

    “As a result, I’ve become not only a better actor but a more empathetic scriptwriter. I now write with a deeper understanding of the emotional journey each character undergoes. I understand how important it is for a character’s backstory and motivations to feel real and relatable, and I strive to ensure that every story I write reflects this depth. Acting has enriched my writing process in ways that continue to inspire me daily, giving me the tools to craft characters that are multi-dimensional and narratives that are both compelling and nuanced.

    “The intersection of acting and scriptwriting in my life has allowed me to see the film industry from both sides. I can now write stories that are not only captivating on paper but also adaptable for performance, giving actors the space to bring their characters to life with authenticity. Ultimately, acting has given me a fuller, richer perspective on storytelling, one that has continually shaped and refined the way I approach writing, directing, and performing.

    “So far, I have established myself as a prominent actress in the Nollywood industry, collaborating with many of the A-list actors that have made their mark. Over the years, I have also stepped into the role of a filmmaker, producing a number of successful movies to my credit. As both an actress and a filmmaker, I have worked on projects such as Etan, Omo Eleso, Pase, Bioreni, Abiwapele, 1990, Our Family, Korikosun Esu, Orisa Eniwumide, Ere Oran, Baoku, Eleni Ina, and many more. Each project has contributed to the diverse portfolio I’m proud to have built.

    In addition to my acting, I have written countless movie scripts, so many, in fact, that I lost count years ago. Screenwriting has become both my daily occupation and a significant source of income. It has not only provided me with financial stability but also given me a voice and recognition within the industry. Through my writing, I’ve been able to carve out my space and earn fame, becoming known for my ability to craft compelling narratives.

    To name just a few of my many scripts, I have written The Return of Kesari, Orisa Ife, Meerin, Jugunu, Aramide Agbofiro, Alani Oogo, The Maid, Machine, Ninu Ghetto, Ajadi Alaska, Omo Ewekoro, 77 Bullets, Stargirls, Bella, Seriki Olowo, Ariran, Ninolowo, Agbokolori, and countless others. Each of these works has further solidified my position as a multifaceted talent in Nollywood, blending my passion for acting with a deep love for storytelling through writing.”

  • Love, sex, dating in the Gen Z age

    Love, sex, dating in the Gen Z age

    In a time when swiping right has been a replacement for love letters and social media likes have become the measure of attraction, dating by the young generation has seen a radical shift. Gen Z—people born between mid-1997 and early 2012—is witnessing a unique romantic culture shaped by technology, shifting cultural values, and shifting individual values. Differing from the previous generations, where relationships were built based on corporeal proximity and long-term commitments, Gen Z is redefining love, sex, and dating in manners that circumvent conventional expectations.

    The romance revolution in digital age

    According to a 2023 Pew Research report, over 60% of adults aged 18-29 have ever used a dating app, a vast increase from previous generations. With the likes of Tinder, Bumble and Hinge offering what seems like an unlimited pool of romantic opportunities, dating has been easier but also more difficult.

    “Dating apps expose you to people you’d never meet in real life, but they also cause decision fatigue. You’re constantly thinking there’s someone better waiting for you, so it’s harder to settle,” relationship psychologist Femi Oladele said.

    Outside of dating apps, social media sites such as Instagram and TikTok are also a key part of contemporary romance. Hashtags such as #relationshipgoals have collected more than 28.2 million posts on Instagram touting what appear to be perfect couples. However, experts caution that these carefully staged photos create unrealistic expectations.

    “Social media has created a sense among many young people that their relationships are not genuine unless they can be Instagrammable,” Oladele stated. “The compulsion to post publicly about affection sometimes becomes more important than genuine emotional connection.”

    Hookup culture vs. quest for true love

    The popularity of dating apps has also mainstreamed hookup culture and casual relationships. Gen Zers care less about traditional long-term relationships but prioritise financial independence, personal growth and emotional well-being. As per an American Psychological Association (APA) report, 45% of Gen Zers believe relationships need to be non-traditional and fluid, with increased acceptance of ethical non-monogamy, polyamory, and situationships.

    But this shift does not mean that Gen Z has abandoned emotional depth. A few still crave depth of emotion but can’t quite achieve it in a dating culture weighed down with ghosting, mixed communication that sends you on a wild goose chase, and fear of being vulnerable.

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    “I want a serious relationship but most people don’t,” Tolani, a 24-year-old mass communication graduate said. “It’s frustrating because you never know where you stand with someone.”

    Impact of social media on trust, love

    While social media has brought individuals from far distant places together, it has also established some relationship problems. According to the Journal of Social and Personal Relationships’ research, it was discovered that 53% of young couples confirm that social media has ruined their relationships due to such actions as online flirting, tracking one’s partner, and excessive comparison.

    “People now notice who your partner’s friends are, whom they are following, and even dissect their internet behavior,” Femi Oladele said. “Trust is becoming more difficult because everyone has access to too much information.”

    This has produced “soft cheating,” where people engage in sexualised social media conversations which could not amount to actual infidelity but cause tension within relationships. The blurry lines of cyber intercourse leave young adults in a quandary over exactly what is cheating in today’s age.

    What does Gen Z really want?

    Despite the evolving dating scene, emotional intelligence, communication, and respect for one another remain among Gen Z’s highest priorities. In a 2024 survey by YouGov, 72% of Gen Zers believe that in a long-term relationship, emotional intelligence is more important than physical attraction.

    “Ultimately, young people still desire love but want it to feel natural, low-key, and compatible with their own goals,” Oladele said.

    One thing is certain as the world continues to change, one thing is for sure—Gen Z is not abandoning love; they are simply redefining it on their own terms. Whether via online relationships, free relationships, or traditional relationships, the key to modern romance is being flexible, honest, and self-aware.

  • 25-year-old Tolibian becomes rave after six years on the fringe

    25-year-old Tolibian becomes rave after six years on the fringe

    Twenty five year old Abubakar Abdulmutolib Ottan has been on the fringe of the Nigerian music scene for a while but not many knew him until 2019.

    Widely known and referred to as Tolibian, this young Nigerian singer has created one of the biggest songs creating a massive buzz on social media at the moment.

    The song, ‘Ramadan’ was released just in time with the annual Islamic month of fasting, Ramadan and it has caught the attention of young and old music lovers like a wildfire.

    From Don Jazzy to Wizkid, Tolibian’s ‘Ramadan’ is the song to celebrate the holy month of Ramadan.

    A quick check into the life of the youngster revealed that the young Tolibian was born into the home of Mr and Mrs Abdulmutolib Ottan on December 19, 2000 in Ilorin, Kwara State.

    The young Tolibian is a graduate of the Kwara State College of Education, who relocated to Lagos in search of greener pasture.

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    Unknown to many, Tolibian started out as an Instagram comedian from which his path crossed with content creator, The Cute Abiola.

    He was first noticed online in 2019 and he’s been consistent with his craft since his first appearance till date.

    For many months, he remained on the fringe, churning out skits and songs with the hope of a total breakthrough.

    The light of fame first shone on Tolibian in February 2021 when The Cute Abiola decided to endorse and adopt him into his TCA Entertainment, a record label and entertainment company.

    This served as a breakthrough for Tolibian’s career until his singing ability came to the fore in 2021 when he made a cover of Fireboy’s hit song ‘Peru.’

    The attempt by Tolibian caught the attention of social media users – especially TikTok – and brought a lot of attention towards his craft.

    Tolibian has since continued to combine the roles of a content creator and a recording artist to release different songs until the hit single, ‘Ramadan.’

    In 2021, he released ‘Abaya,’ a song that gained traction and was later remixed to feature Raybekah.

    Other songs in his kitty include Malaysia, Bamise, Shower your blessings, EndSARS, A December to Remember, and Beware of Dog.

    Tolibian has also featured on Iyanya’s song, ‘Sweet Life,’ alongside Youngi Duu.

  • 40 creatives graduates from Dinovate Creative Academy

    40 creatives graduates from Dinovate Creative Academy

    Forty aspiring creatives have graduated from the inaugural cohort of the Dinovate Creative Academy, an initiative by Dinovate Solutions.

    According to a statement from Dinovate Solutions, the academy is aimed at equipping young Nigerians with media production and storytelling skills.

    The graduation ceremony, held at the Dinovate Studios and Creative Hub, marked the culmination of a four-week intensive training program covering cinematography, photography, video editing, and animation.

    The academy, launched in October 2024, received over 200 applications when it opened in January 2025.

    After a competitive selection process, 40 participants were awarded full scholarships to take part in the program. The initiative was designed to provide hands-on training in key creative fields, removing financial barriers for aspiring media professionals.

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    Participants began their training with a virtual induction before starting classes at the Dinovate facility on January 31.

    Under the guidance of industry professionals, students received practical instruction in their respective fields. Each class was led by experienced mentors, and regular assessments were conducted to track progress and enhance learning outcomes.

    Temidayo Ibitoye, founder of Dinovate Solutions, emphasized the importance of empowering young creatives in Nigeria. “Our goal with the Dinovate Creative Academy is to bridge the gap between passion and professional expertise. We want to equip aspiring creatives with the skills they need to succeed in a competitive industry while fostering innovation and storytelling excellence,” Ibitoye said.