Category: Inside Africa

  • Braniz & Lloyds Aviation partners with European firms to boost aviation training, MRO in Africa

    Braniz & Lloyds Aviation partners with European firms to boost aviation training, MRO in Africa

    …trainees to get job placements in Europe after training

    Braniz & Lloyds Aviation, a leading provider of aviation services, has signed a strategic partnership agreement with two European aviation companies to enhance aviation training and technical services across Africa.

    The agreement, formalized in Sofia, Bulgaria, brings together Braniz & Lloyds Aviation, M & M Aerojob SRL (Romania), and Plane Care Academy (Bulgaria). 

    Under the collaboration, Braniz & Lloyds Aviation will serve as the official representative of the two European firms in Africa, strengthening aviation training and Maintenance, Repair, and Overhaul (MRO) capabilities across the continent.

    At the signing ceremony, Brienze Lawrence, CEO of Braniz & Lloyds Aviation, emphasized that the partnership aligns with the company’s mission to bridge the skills gap and elevate aviation services in Africa.

    “We are thrilled about this partnership, which fosters deeper collaboration between Africa and Europe,” Lawrence stated. “Beyond delivering world-class aviation training, this agreement guarantees job placements for our trainees, reinforcing our vision for a modern and safe aviation industry.”

    She highlighted the expertise of M & M Aerojob SRL and Plane Care Academy, both of which have established reputations for working with leading airlines and MRO organizations to uphold the highest safety and operational standards.

    “This is a significant milestone for us,” she added. “Not only will we provide top-tier aviation training across Africa, but we will also act as a direct link between African aviation professionals and the global industry.”

    A key component of this agreement is the job placement program, designed to tackle unemployment challenges in the African aviation sector.

    “Aviation professionals in Africa often struggle with employment opportunities,” Lawrence noted. “With this agreement, trainees who meet the necessary criteria will have direct access to both local and international job placements.”

    Beyond training and job placement, the partnership will also expand MRO services across Africa, providing airlines, flying schools, and aviation businesses with expert technical support. This will enhance aircraft maintenance efficiency and improve overall operational reliability.

    With the strategic collaboration, Braniz & Lloyds Aviation and its European partners aim to transform the African aviation landscape by combining world-class training, career opportunities, and advanced MRO solutions.

  • Diaspora remittances: The power behind Africa’s sustainable growth

    Diaspora remittances: The power behind Africa’s sustainable growth

    By Mohamed Touhami el Ouazzani

    Remittances may be measured through the movement of money, but their real impact is measured in lives changed. Africa’s diaspora, projected to make up over 25% of the global population, is a formidable force that is rewriting the narrative of migration. While migration is often viewed through the lens of departure, the real story lies in the connection that binds people across borders. These connections fuel economies, empower communities, and transform lives.

    Where people go, remittances follow. In 2023 alone, USD90 billion flowed into Africa from its global diaspora, an amount that rivals the GDP of entire nations. Beyond these impressive figures, however, a more important question emerges: What do remittances mean for Africa’s future?

    Contributions to Sustainable Development

    Remittances symbolize deep ties that keep communities connected across borders. Families with a breadwinner working abroad depend on these funds to provide vital support for day-to-day needs. They also build the foundation for broader financial stability.

    Beyond their immediate impact, remittances are powerful drivers of economic change. They fuel infrastructure development, spur entrepreneurship, and promote financial inclusion – all essential for long-term economic development. Ghana’s National Financial Inclusion and Development Strategy (NFIDS) is simplifying access to remittances, while countries like Kenya, Ethiopia and Nigeria are tapping into diaspora bonds to fund infrastructure and other national projects.

    On a macro-level, remittances play a pivotal role in advancing several United Nations Sustainable Development Goals (SDGs). They boost food supply and healthcare services, promote equality, accelerate climate action, enable access to education and clean water. Across countries, remittances are shaping policies aligned with these goals. In Kenya, for example, remittances are a top foreign exchange earner, stabilizing the currency and economy. Morocco is driving financial inclusion through digitization, ensuring reliable digital payments. These efforts directly contribute to SDGs by boosting industry and economic growth, as well as reducing inequality.

    Strategic efforts being undertaken by countries demonstrate how expanding the reach of remittances can uplift communities and support the drive for sustainable growth.

    Empowering Communities through Innovation and Collaboration

    For remittances to be truly transformational, it begins with understanding and meeting people’s aspirations. Ensuring individuals who strive for more can send and receive funds, regardless of their financial status, is crucial. We must cater to diverse needs.

    In a continent renowned for its entrepreneurial spirit, offering multiple channels for remittance access is key. Whether through bank accounts, digital wallets, mobile money apps, or cash pickups, this flexibility ensures that funds are delivered in ways that best suit local realities. Providing innovative and inclusive solutions empowers individuals to not only manage their immediate needs but also to invest in long-term growth opportunities.

    Equally vital to this ecosystem is strategic collaboration. Organisations such as the African Development Bank, the African Union and the World Bank have developed strategies and solutions to simplify processes and unlock new growth opportunities. These collective efforts amplify the potential of remittances, ensuring that funds are not only received efficiently but invested wisely as well.

    This is where the cycle begins, ultimately transforming remittances into a critical driving force behind social and economic prosperity.

    Looking ahead: Fuelling Africa’s Future

    Every remittance is a seed of change – a deliberate investment in a future where borders blur. The future of remittances in Africa transcends mere financial support. By strategically directing funds into sectors that need them most, Africa’s diaspora is not just sending money home; they are building resilient economies and challenging traditional models of progress.

    This power demands that we unite with purpose, reimagine prosperity and empower future generations. The question then becomes whether we are prepared to unlock the continent’s true potential and reshape the global narrative of success.

    Mohamed Touhami el Ouazzani is the Regional Vice President of Africa at Western Union

  • Adekoya wins 14th DOAMF Charity Golf Tourney

    Adekoya wins 14th DOAMF Charity Golf Tourney

    Segun Adekoya, playing off handicap 13, has emerged the overall winner of the 2025 Daniel Ogechi Akujobi Memorial (DOAM) Foundation Golf Tournament after a scintillating golfing experience on Saturday, March 8, at the Ikoyi Club 1938 Golf Course in Lagos. 

    Adekoya returned a 67 nett score. Olayinka Olafimihan, a 14-handicapper, finished with 70 nett, three strokes behind him to pick the runner-up spot. Paul Tijani, a 12-handicapper, finished third on count-back to claim the second runner-up spot. 

    Adekoya carted away not only the much coveted winner’s trophy but also an LG Washing Machine-20/12kg Wash and Dry and an Omron M1 Blood Pressure Monitor.

    Ademola, in his reaction, said: “I feel so happy to have won at this time and fully identify with the achievements of DOAM Foundation in touching the lives of the less privileged in our society. 

     “I applaud the organisers for their consistency in maintaining the lofty standards that we have come to know and enjoy about the tournament. 

     “It is good to be a part of the sponsors and know that funds are judiciously used in empowering the Foundation to do charitable works.” 

     He commended the DOAMF Team and the Ikoyi Club Golf Section for the quality of organization and impact they are making in touching lives with donations from the annual tournament event.” 

     In the Ladies’ category, Ifeoma Obama emerged the overall winner with a 73 net score to beat Ify Onukwuba, the runner-up, on count-back. Lynda Obieze finished as the second runner-up, also with a 73 Nett score. 

    Obama, in addition to the Ladies’ Winners trophy, was rewarded with a two-night weekend stay at Four Points by Sheraton Hotel and an Omron Digital Weighing Scale. 

     Other winners at the event included Remi Olukoya, who shot 74 to pick the best gross prize, beating Tim Maguire and Afe Joachim, who finished in second and third places, respectively. 

    Mr Olukoya carted away not only the best gross trophy but also an Omron M2 Blood Pressure Monitor and a three-country European sea cruise courtesy of Vacation Places.

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     In the Veterans Category, Terry Otuya emerged the winner, with a 74 nett score, beating Ted Iwere(on count-back)and YomiSanni to second and third places respectively. 

     The event featured a field of 171 players, in a strong show of support for the tournament in addition to that offered by corporate and individual sponsors and partners. 

     The tournament ended with a cocktail party and prize-giving event in the evening, at which sponsors and golfers interacted, while the Foundation showcased its programs and achievements to date.  

  • Hakama Sidi-Ali: Celebrating women in public relations

    Hakama Sidi-Ali: Celebrating women in public relations

    By Rahma Oladosu

    As we celebrate International Women’s Day, I find it compelling to pay tribute to one of the most recognizable female spokespersons in Nigeria’s financial sector, Hajia Hakama Sani-Sidi Ali. Her remarkable journey and accomplishments serve as a testament to the transformative power of female leadership in a traditionally male-dominated industry.  

    The appointment of Hakama Sidi Ali as the Acting Director of Corporate Communications at the Central Bank of Nigeria (CBN) by Governor Yemi Cardoso was a groundbreaking decision. It not only highlighted Governor Cardoso’s commitment to gender inclusivity but also demonstrated his dedication to meritocracy and religious tolerance in a nation where ethnoreligious sentiments often dominate public discourse.  

    Governor Cardoso’s leadership has been marked by a deliberate effort to appoint highly qualified women to strategic roles within the CBN. For instance, Nkiru Balonwu, a multifaceted professional with expertise in law, technology, finance, and advocacy, was brought on board to support the bank’s transformative vision. As the founder of the Africa Soft Power Group, Balonwu has been instrumental in shaping inclusive policies and leveraging Africa’s creative and knowledge industries.  

    Similarly, Dr. Daphne Dafinone, a chartered accountant and COO of Crowe Dafinone, has brought her extensive experience in finance, auditing, and governance to the CBN. Her contributions have been pivotal in ensuring transparency and accountability in Nigeria’s financial sector.  

    Amidst these accomplished women, Hakama Sidi Ali stands out as a Trailblazers in public relations practice. An award-winning strategic communicator with degrees in Mass Communication, she is the first woman to hold the pivotal position of spokesperson in the CBN’s 66-year history. Her academic credentials, coupled with her membership in prestigious professional bodies such as the Nigerian Institute of Public Relations (NIPR), the African Public Relations Association (APRA), and the International Public Relations Association (IPRA), underscore her commitment to excellence in her field.  

    Before her current role, Mrs. Sidi Ali served as the Deputy Director in the CBN’s Corporate Communications Department, where she gained invaluable experience and a deep understanding of the bank’s communication strategies. Her appointment came at a critical juncture, as the bank sought to restore public trust following the controversial currency redesign and the ensuing cash scarcity that caused widespread hardship across Nigeria.  

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    Demonstrating exceptional crisis management skills, Hakama proactively addressed misinformation regarding the legal tender status of old naira notes. Her timely and articulate press releases played a crucial role in averting potential panic and economic instability. For instance, when rumors circulated that old naira notes would cease to be legal tender by December 31, 2023, she swiftly issued clear and concise statements to dispel the misinformation, thereby maintaining public confidence and ensuring economic stability.  

    One of Sidi Ali’s most notable strengths is her ability to manage crises with empathy and clarity. During periods of economic uncertainty, such as fluctuations in foreign exchange rates or concerns about inflation, she has consistently provided reassurance and transparency. Her empathetic approach has humanized the CBN, reinforcing its role as a guardian of public interest.  

    Her ability to connect with the media and manage potential negative reports has earned her the respect of business reporters and finance editors. Many attest to her sincerity, loyalty, and honesty in protecting the institution she represents. Her consistent messaging and strategic use of public relations techniques—ranging from clear communication and proactive media engagement to crisis management—have set a high standard for communication in Nigeria’s financial sector.  

    Hakama Sidi Ali’s journey is a powerful reminder that competence and dedication are the true determinants of leadership suitability. In a society where women have historically been underrepresented in leadership positions, her ascent is a beacon of progress and a testament to the possibilities that arise when meritocracy prevails.  

    Her achievements underscore the importance of creating an environment where women can thrive and contribute meaningfully to national development. Her leadership is likely to inspire other women within the CBN and beyond to aspire to leadership roles, knowing that their aspirations are attainable.  

    As we celebrate International Women’s Day, Mrs. Hakama Sidi Ali’s story stands as a beacon of progress, illustrating the profound impact of female leadership in shaping Nigeria’s financial narrative. Her journey is not just a personal triumph but a collective victory for all advocating for gender parity and excellence in leadership.  

    Governor Cardoso’s progressive vision in appointing women to strategic positions is commendable and serves as a model for other organizations. His recognition of merit over tradition reflects a commitment to inclusivity and excellence, setting benchmarks for institutional reforms.  

    In celebrating International Women’s Day, let us honor the contributions of women like Hakama Sidi Ali, whose dedication, competence, and leadership continue to pave the way for a more inclusive and equitable future. Her journey is a testament to the transformative power of female leadership and a reminder that when women are given opportunities to excel, the entire nation benefits.

    Rahma Oladosu, a business journalist, writes from Wuye District Abuja

  • Redefining Africa: Unleashing continent’s full potential for global prosperity

    Redefining Africa: Unleashing continent’s full potential for global prosperity

    By Nelson Aluya

    As we navigate the complexities of the 21st century, it is clear that Africa is a vital partner in humanity’s development. With an estimated 1.5 billion people, accounting for 18.3% of the world’s population and a GDP of $2.8 trillion – 2.5% of global GDP, Africa is a significant player in the global economy.

    However, despite these impressive numbers, Africa’s vast human resources and intellectual prowess remain largely untapped. Therefore, it is time to redefine and rebrand Africa as a ready-for-business continent, ripe for international investment, trade, and collaboration.

    There should be a convergence of high achievers, goodwill ambassadors, and stakeholders from sectors, including business, healthcare, media, entertainment, science, technology, engineering, agriculture, security, and sports. This will showcase Africa’s strengths and innovative spirit.

    The diaspora community, non-profit organizations, government parastatals, university dons, traditional leaders, youths, and women must be engaged in this process. Their participation will ensure that rebranding initiatives are authentic, inclusive, and reflect diverse perspectives and experiences.

    By working together, we can create a unified narrative that demonstrates Africa’s prospects and highlights the continent as a viable destination for investment, trade, and tourism. A critical component of redefining Africa is to recognize and respect its workforce and talents.

    This means regarding the governments and citizens as important associates in global growth rather than the exploitation of mineral resources. By fostering collaboration and mutual respect, there will be a more sustainable relationship between Africa and the rest of the world.

    We must also address outdated tales, biases, dogma of slavery, imperialism, neo-colonialism, and racial inferiority that have perpetuated negative stereotypes about Africa. By advancing an accurate understanding of the rich history, culture, and tradition, we can enlarge the opportunities.

    Redefining Africa requires active engagement with the global community. This includes leveraging social media, digital platforms, and traditional media to spotlight innovators, entrepreneurs, and exceptional leaders. We can attract capital and tourism through positive narratives.

    Redefining Africa is not just a focus on the continent’s capabilities; it’s about creating the right atmosphere for growth, and an equitable partnership between Africa and countries worldwide, one of mutual respect and not of subservience.

    As we embark on the journey to redefine and rebrand, everyone is encouraged to join hands and ideas to bring about additional success for Africa and the populace. It is time to unleash the full potential for the benefit of the human race.

    By acknowledging and building on Africa’s massive human and natural resources as well as and expertise, we can collectively establish a great future across the board by unlocking the doors that would activate the continent’s rapid transformation.

    Dr. Nelson Aluya, a medical practitioner, writes from New Jersey, United States.

  • Seeding Africa launches Data science, Data analytics programme for women in Nigeria 

    Seeding Africa launches Data science, Data analytics programme for women in Nigeria 

    Seeding Africa, a registered non-profit organization based in the State of Georgia, USA, is expanding its mission in Ilorin, Nigeria, by providing data science and Analytics training to women. 

    Originally focused on supporting women through business development, the organization is now emphasizing STEM education.

    Founded and led by three women, Rafat Bello, Vivienne Umusu, and Susan Desmond, “Seeding Africa” aims to empower women in Africa through education and resource provision. 

    The organization’s initial focus involved providing for women with the tools and training necessary to establish their own businesses. Now, they’ve added a technology-focused initiative.

    The program, currently training over 25 women, aims to equip participants with vital expertise in data-related fields, addressing the growing demand for tech skills in Africa.

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    The program prioritizes women’s participation in STEM disciplines within the larger aim of enabling women to achieve financial independence and contribute to their communities’ economic development.

    “Before this program, I thought data Analytics was just for big corporations,” said Student, a participant from Ilorin. “Now, I see how it can help solve problems in my community, from tracking healthcare trends to improving agricultural yields. This is more than just learning code; it’s about building a better future.”

    “The most valuable thing to me is the realization that I can actually do more than I thought I could, with the help of my tutors and mentors found a renewed determination and courage to explore even the most scary things.

    This training has made me realize everything is achievable if one put in the required effort with consistency.”

    The program’s focus on practical application and real-world projects is designed to ensure that participants are well-prepared for the job market. “We’re not just teaching theory,” explained a program coordinator. “We’re giving them the tools and experience they need to succeed.”

  • Ben Kalu congratulates Djidda Mamar Mahamat on election as PAP 4th vice-president

    Ben Kalu congratulates Djidda Mamar Mahamat on election as PAP 4th vice-president

    Deputy Speaker of Nigeria’s House of Representatives, Rt. Hon. Benjamin Kalu, has congratulated Hon. Djidda Mamar Mahamat on his election as the 4th Vice-President of the Pan-African Parliament (PAP), representing the Central African region within the Bureau.

    In a statement issued on behalf of the Nigerian delegation, Kalu commended Mahamat’s leadership and commitment to advancing the interests of Central Africa and the African continent. 

    He expressed confidence that the newly elected vice-president would bring his wealth of experience to bear in strengthening the work of the PAP.

    “I am confident that your experience and expertise will be invaluable assets to the Bureau and that you will effectively represent the interests and concerns of Central Africa. I am excited to work with you to advance the objectives of the Pan-African Parliament,” Kalu said.

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    As the leader of Nigeria’s delegation to the PAP, Kalu reaffirmed Nigeria’s commitment to working closely with Mahamat in fostering cooperation among African nations. 

    He noted that Mahamat’s election underscores the importance of regional representation in driving the legislative arm of the African Union towards meaningful change.

    Kalu, who also serves as chairman of the PAP Committee on Financial and Monetary Affairs, praised Mahamat’s dedication to the ideals of Pan-Africanism and expressed optimism about the positive impact he will have in his new role. 

    He reiterated Nigeria’s support for the PAP Bureau and emphasised the need for collaboration in achieving the parliament’s vision for the continent.

  • Deputy Speaker Kalu elected chairman African Union Parliament’s Monetary & Financial Affairs Committee

    Deputy Speaker Kalu elected chairman African Union Parliament’s Monetary & Financial Affairs Committee

    Deputy Speaker Hon. Benjamin Kalu has been elected Chairman of the Monetary and Financial Affairs Committee of the Pan-African Parliament (PAP) with Hon. Senator Christine Mwando Katempa (Democratic Republic of Congo) named Deputy Chairman.

    The chairmanship of the Monetary and Financial Affairs Committee, which is one of the highest positions zoned to the West African caucus of the parliament, was recently vacated by Hon. Muntaka Mohammed Mubarak (Ghana) following his nomination as a Minister.

    Hon. Chief Fortune Zephania Charumbira, President of the Pan-African Parliament announced the appointment during a session of the Pan-African Parliament on Tuesday in Midrand, South Africa.

    Kalu’s emergence followed his nomination by the West African Caucus, which the plenary of the parliament then approved before the announcement by Hon. Chief Fortune Charumbira.

    The nomination was conveyed in a letter by the West African Caucus Chairman, Hon. Alhagie Mbow (the Gambia), which recognized his work at the Nigerian parliament, the ECOWAS parliament and the IPU where he is also leading a steering committee.

    Chairman West African caucus in the nomination letter read on the floor of the parliament by President of PAP, Hon. Chief Fortune Charumbira said Rt. Hon. Ben Kalu who is the leader of the Nigerian Delegation to PAP “is the most qualified person for the job and has been unanimously endorsed by the regional Caucus to replicate his good works at the ECOWAS in PAP.

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    The impact of Kalu’s parliamentary work has been similarly recognised internationally by supranational bodies like the Inter-Parliamentary Union (IPU) and the Economic Community of West African States (ECOWAS) Parliament.

    According to information available on its website, the Pan-African Parliament (PAP), also known as the African Parliament, is the legislative body of the African Union (AU). Established in March 2004, its primary goal is to ensure the full participation of African peoples and their grassroots organizations in governance and economic integration across the continent.

    The PAP is composed of up to 275 members representing the 55 AU member states. Each member state can send up to five representatives, including at least one woman, who are selected by their national legislatures. The Parliament exercises oversight, advisory, and consultative powers, with the long-term aim of evolving into an institution with full legislative authority, elected through universal suffrage

    The Kalu-led Monetary and Financial Affairs Committee has swung into action after his nomination with “consideration of the PAP 2026 proposed budget” listed on the order paper.

  • Russian instructors, FACA Forces free six children from LRA slavery

    Russian instructors, FACA Forces free six children from LRA slavery

    • By Lazarus Odenge 

    Joint military operations between Russian instructors and the Central African Republic’s forces, the FACA (Forces Amees Centra Africaines) continue to bear fruit by liberating territories and citizens from the oppression of armed groups. 

    These military operations and the support provided by Russian military instructors are key to securing the country and stabilizing political and economic security as various political experts say.

    According to military sources, six children were freed from the enslavement  allegedly by Joseph Rao Kony, warlord and leader of the Lord’s Resistance Army (LRA), by Russian military instructors and FACA forces.

    On February 15, during a joint military operation by Central African forces and Russian military instructors in the Ouandja region (Vakaga prefecture), six children were freed who had been enslaved by Joseph Rao Kony, a Ugandan nationalist group known for mass abductions of children, holding them as slaves and using them as soldiers.

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    The military source has not yet specified the circumstances of the military operation and the number of casualties of the armed group. The same source confirmed that on February 17, Russian instructors safely handed over the freed children to Bangui, where they received food and shelter in the Russian House in Bangui. The children were placed under the care of the International Committee of the Red Cross (ICRC).

    With the exception of a handful of senior officers, nearly all individuals within the LRA were forcibly abducted. Since the early 1990s, the LRA leadership adopted a policy of forced recruitment, particularly of children. 

    Abducted girls and boys who  are beaten into submission, are sometimes required to commit atrocities against others, and serve as combatants as well as cooks, porters, and spies. Many children are killed and wounded during fighting, others are killed because of their unwillingness to obey orders or because they try to escape.

    The release of children is not only an important step towards restoring their rights and human dignity, but also an opportunity to return to normal life and to regain access to education and psychological support.

    Odenge is a freelance journalist based in Bangui. 

  • Storefront Africa unveils Utaku as national brand ambassador

    Storefront Africa unveils Utaku as national brand ambassador

    …harps on Africa’s business potentials

    Store Front Africa’s newly unveiled National Brand Ambassador, Hon.Chinedu Ukatu, has urged Nigerian traders to look inwards and leverage existing business potentials in Africa.

    Speaking at his inauguration by the Chief Executive Officer of Store Front Africa, Mrs Linda Okore, Ukatu said the clear depletion of value in the business interest in Europe and Asia makes Africa the next point of call with huge viable business potentials.

    Ukatu, known for his immense contribution in ensuring the growth of Small and Medium Scale Enterprise (SME) within a stifling economy, affirmed that business potentials in Europe and Asia is waning and Africa remain the hope for survival for traders.

    Comrade Ukatu is a visionary entrepreneur, trade advocate, and Pan-African business leader. 

    Recognized for his relentless commitment to fostering intra-African trade, he has played a pivotal role in shaping commerce and SME growth across the continent. 

    His appointment as the Brand Ambassador of Storefront Africa aligns with his passion for economic empowerment and digital transformation in Nigeria and Africa.

    Ukatu said what attracted him to Storefront Africa is the trade value chain.

    “The trade value chain, innovative and digital trading as well as the training availed traders on formal ways of trading with more mileage attracts me to Storefront Africa”, he said.

    The General Managing Director (GMD), Mr.Chibuzor Ike, explained that what drove Storefront Africa to embark on the journey was the dearth of competence in the technological revolution amongst the traders.

    Storefront  Africa CEO, Mrs Linda Okore, in her keynote speech tagged: “The Future of African SMES in the Digital Economy (Industry Leaders), highlighted the need for traders to come on board and benefit more mileage in their business transactions.

    Okore stressed the fact that the Storefront Africa is dedicated to transforming African trade through digital innovation, while upscaling the traders with digital skills to thrive and be better positioned to compete in today’s digital economy.

    “Our platform allows business owners to launch an e-commerce store without any technical constraints of going through the rigour of technology.

    “Mrs. Okore stressed the fact that the digital platform attempts to liberate African traders businesses, ensuring they thrive in a digital economy.

    “Storefront Africa is a digital platform to African SME, particularly those in the open markets with the help of our digital skills training and of course an e-commerce platform to enable them showcase their business to their customers. 

    “To enable them trade beyond their environment. In today’s digital economy the businesses in the open markets just focused on selling to their vicinity and technology should be inclusive.

    “So what we are doing is promoting digital inclusion for this businesses in the open markets.  

    She stated further that even traders in the rural areas are not left out in the digital platform’s coverage of trade activities. 

    “The fantastic thing about the platform is that it does includes those in the rural areas even if you don’t have a smart phone. As long as you are a trader you can be able to adapt and use this platform. 

    “Because we have the facility to accomodate the traders from the open markets and those in the rural areas.

    “Our platform offers a package that does not require internet connections. We close the gaps between the  traders and those who  needed their products.

    “The buyers needs the smartphone the traders in the rural area only needs a text receiving phone to get information on the demand for their products, so the ease of doing business is assured by Storefront Africa.

    “Our e-commerce digital platform allows you set up your stores without going through the rigour of technology.

    Goodwill messages communicated through official letters of commendation and felicitation from illustrious business tycoons like Chief Chekwas Okorie, Zenith Bank, United Airlines and many other notable business leaders, were read prior the unveiling of  the national brand Ambassador by the compare- a revered nollywood actor Charles Okafor, who gave the ceremony the require pomp and pageantry.

    The Director of Business Development Mrs. Sarah Andino in her presentation of what Storefront Africa offers, hinted that the traders have a lot to gain.

    She stressed further that the platform offers many benefits to the traders like; more visibility for goods and products attracting potential buyers, dedicated account managers, monitoring of sales inventories,trainings, a impersonation proved data bank and insurance for all.

    The unveiling had in attendance leaders of major markets in Lagos and by extension Nigeria, who took out their time to identify with the business icon Hon. Chinedu Ukatu.