Category: Interview

  • SUSAN FAJANA-THOMAS: Life taught me everything is temporary

    SUSAN FAJANA-THOMAS: Life taught me everything is temporary

    Susan Jumoke Fajana-Thomas is a Nigerian British politician and activist. In this interview with Yetunde Oladeinde, she talked about life as a politician with the UK, memorable moments, role models and the things that inspire her.

     

     

    WHAT motivated you to become a politician in the UK?

    Different reasons drive people to pursue a political career. Sometimes it is idealism, ideology or because of wanting to become a voice for people.  So, I will say my motivation was about wanting to be an advocate, to making a difference and to contribute to making the world a better place. This is a trait I inherited from my father, from a young age growing up in Nigeria. My father thought me the value of supporting people in your community, he thought me that to be a success you must contribute to other people’s lives.

    I have been a campaigner since I was in Nigeria. I was involved in The Better Life Programme for Rural Women project in Nigeria that started in 1987 by Hajia Maryam Babangida, the wife of President Ibrahim Babangida. When I came to the UK a few years later I continued in that spirit, I was involved with community work.  I got together with people to set up a residence association where I lived and had a Resource Centre.

    While I was doing these things in the community, I also joined the Labour Party through my Trade Union. A few of my local Labour members that knew about my work in the community encouraged me to become active in politics. It made sense; it was a logical extension of my community activism. In 2006, I stood for the first time as a Councillor in the local elections.

    Tell us about your experience as a Mayor?

    It was a privilege and I will always be thankful to my colleagues and the people that I represent. As the civic Mayor, it means that in your local area you are the number one citizen, you are representing the Queen and have the opportunity to attend many ceremonial and public duties. My term was in the run- up to the London 2012 Olympics and the Queen’s Golden Jubilee celebration.

    I attended around 400 events, met many young people, I presided over 20 citizenship ceremonies to welcome new British citizens and presided over Council meetings as the Speaker.  I travelled far and wide within the UK and outside the UK and met many prominent people. The icing on the cake was having lunch with Queen Elizabeth as part of the Queens Golden Jubilee celebrations. It was a good experience and I would not trade it for anything!

    What are some of the memorable times with the Labour Party?

    I am proud of what the Labour Party stands for and as an elected politician in the Party, every moment is memorable for me.  The Labour Party has always been about people, it was built on equality, social justice and compassion. It was formed to give ordinary people a voice and has sought power in order to improve people’s lives.

    The party has given me a platform to become a prominent campaigner and the opportunity to represent people on the council as a socialist. Having said this, two memories stood out for me. When I became the first Black woman to Chair Hackney North and Stoke Newington Constituency. Secondly, in 2018 elections, I had the highest number of votes among over 200 candidates in my area.

    You are also a socio-political activist, what inspires the things you do?

    My inspiration is to create change and to improve society’s functioning. I am a socialist that is passionate about various issues in our society.  A few of my campaigns focuses on trying to persuade people to change their behaviours and others to persuade governments to change laws.

    Outspoken and challenging on the issues that many people seek to avoid. I’ve become an interesting and distinct voice on topics previously considered as taboo within the African community, such as mental health. As a mental health campaigner, I am campaigning to end the stigma and discrimination faced by people who experience mental health problems. As part of this, my organisation is working with Secure-D-Future in Nigeria to run significant mental health anti-stigma programmes.

    I am also campaigning on eradication of early child marriage and on Female Genital Mutilation (FGM) which I believe is barbaric. Children under 16 years have no emotional capacity to commit to a lifelong decision such as marriage. Early child marriage is an abuse. I am also involved in campaigning around gender equality and women economic empowerment. Women in many African countries and homes are relegated into being housewives, without having their own income or profession. I have campaigned for equality for women, so that women can go out there and be empowered. As a woman, it is important for me that women are not just there to be supporters or just to bear children but as equal partners with their husbands.

    Importantly, I am a Universal Peace Ambassador. Of course, there would be conflict, but I believe that we need to resolve conflict in a peaceful way. I have gone round the world talking about peaceful resolutions to conflict. I am glad that in my little way, I have been able to make a difference in our society and helping to change people’s lives.

    Tell us about life at NTA?

    I had a fantastic time at NTA, I started as a Duty Continuity Announcer and to a Producer and was the Head of Presentation Unit before I left the shores of Nigeria. Working at NTA exposed me not just to broadcasting but public life. Importantly the experience helped me to lay a solid foundation for my current public life in the UK. I have not totally left my TV career behind; I still appear regularly on TV as a commentator/panelist.

    Tell us about the other things that occupy your time?

    Number one on the list is my family and friends, I love my family. The other thing is my organisation, SFT Foundation Trust with the objective to help build and develop better communities by supporting families through training, coaching, mentoring, awareness generation and research. I mentor and support young people to becoming activists and politicians both in Africa and here in the UK.

    My years of dedication has earned me seats on board of various organisations, and these also occupies my time.

    Tell us about the people that you admire?

    I admire the men in my life, and I have a few women that I admire greatly.  Some of these women are my friends and mentor and a few are my mentees and a few strong African women. My list includes, Diane Abbott MP, Jeannette Arnold, Angeline Makore, Sitawa Wafula, Jenny Okafor, Linda Ikeji, Nina Simone, Oprah Winfrey, Toni Morrison and Michelle Obama. I love and admire my mother, she is a woman that has been through storms but she has always comes out on the other side. For that, I celebrate her.

    Finally on my list is late Maya Angelou, she said success is liking yourself, liking what you do and liking how you do it. I really see myself in this sentence.

    Do you have people that you mentor?

    Oh yes, I mentor and support young people to becoming activists and politicians both in Africa and here in the UK.  I also provide emotional mentoring to young people, helping to produce social and emotional growth that will improve their relationships with peers, parents, and other adults as well as their overall wellbeing and success in life.

    Who or what do you consider to be the greatest influence in your life?

    There is no doubt about the who, it was my late father Festus Olusola Fajana. He was my greatest influence.

    The what is this quote “A dream does not become reality through magic; it takes sweat, determination, and hard work”.

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    What lessons has life taught you?

    What life has taught me is that you do not get everything you plan for or our plans are not necessarily God’s plans. Life has taught me that everything is temporary. If you are in this position today, you need to be conscious that things might change tomorrow. Life has taught me that I am my greatest friend, critic and the only person, that can create a successful me. Life has taught me that I should know who I am and who I want to become. Life has taught me to understand that there are always potholes on the way in life and that you must do one or two things, either to navigate around the potholes and get yourself to the other side. Or to decide that you want to halt your travel by going through the potholes and damage your car.

    Life has taught me that when you are focused, hard working, when you know what you are doing and where you are going , definitely , you would have success and accomplish many things.

    What is your definition of style?

    I am a stylish woman; I love to look and feel good in my clothes. I wear colours and styles that flatters my physical appearance and reflect my personality. My style is super chic, dramatic, elegant and gorgeous. I would not go wear things just because they are fashionable or in season.

    I love to look good because I believe looking good and successfully is halfway to being successful. I have a very excellent fashion personality. When I step out, I want to be elegant and sophisticated in what I wear.  I am one of those women whose weight fluctuates, today I am size 12, next year 14 or16. I love to coordinate my clothing and accessories and I have a selection of vintage jewellery. My jewellery speaks for themselves because they are bold and beautiful.

    What are some of your challenges as a politician?

    Of course, there are challenges, layers of them and being a Black woman is one of them.  Hard work and tenacity pay, so I work harder daily. Most important thing you can do is to be clear about your priorities and constantly review them to ensure you are doing those things that are giving you fulfillment.

    If you had to advise young people, what would you tell them?

    My advice to young people is that it is always good to think differently, empower yourself, believe in yourself, believe you can fly and believe you can achieve whatever you set your mind upon. Be guided by good values in the way you live and work. When the things that you do and the way you behave match your values, life is usually good.

    Don’t be afraid of failure, failure is part of success and try as much as possible not to walk before you crawl. Don’t look for quick money, fame or going into criminality but look for fulfilment. When you look for fulfillment, success would come. When you look for fulfillment, fame would come.

    Tell us about your plan for 2020?

    I outlined a few rough goals to accomplish this year, including a continuation of a partnership work in Africa. I also wanted to start Baby Box Scheme in Nigeria, the Baby Box Scheme, is delivering package for new-borns.

    As they say man proposes, God dispose. I did not know that coronavirus pandemic would unleash terror all over the world in 2020.  Now, all I’m looking forward to an end to the coronavirus pandemic and having a bit of normality in my life.  I want to be me, healthy and happy. Most famous importantly to continue to exalt and elevate God.

  • HAUWA ALLAHBURA: I admire and look up to Oprah Winfrey

    HAUWA ALLAHBURA: I admire and look up to Oprah Winfrey

     

    Hauwa Allahbura is an actress and producer from Northern Nigeria. She has been part of movies and soaps like Battleground, Tinsel and Gidi Blues. In this interview with Yetunde Oladeinde, she talks about her passion, memorable moments and the impact of COVID-19.

     

    TELL us about life as CEO and entrepreneur?

    I would say that being an entrepreneur has always been a major drive and motivation for me all through my career, hence the birth of Cut24 Productions. It is a production outfit that specialises in film making, commercials and world-class documentaries. My life as The Chief Executive Officer for Cut24 Productions is quite interesting but also very challenging. I spend most of my time in strategy and ideation sessions, trying to develop the next big thing in the motion graphics industry. Interestingly, I have just taken over this position in 2019 and we are currently working on how to move the company forward by  doing a lot of preproduction sessions for our future projects.  This is what I signed up for so I am enjoying the process.

    As an entrepreneur, I have also ventured into a café business with a team of innovative Individuals working 24/7 to grow the business.  As you know, being an entrepreneur involves taking extreme risk. So, I am happy to say the few companies I have set up are profitable.

    What inspired you to go into business?

    I honestly don’t think you need to be inspired to go into business. On the other hand, you need inspiration to bring to life the kind of business that can transform lives. Truth be told, you either have it in you or you don’t. I also think not everyone must be a business man or woman, some people are created to  be part of a strong team or work with government or multinationals. I have always wanted to start a business. But before I did, I worked in various places for experience and decided the right time to start mine fully was in 2019.

    What are the challenges you envisage with the COVID-19 pandemic?

    The COVID-19 pandemic reminds us of our shared fragility; it also demonstrates how everything and everyone is truly connected. We see that the environment we live in is connected to the human condition; that eradicating the pandemic in one community or state will never be achieved unless it is done in all communities or states; and that the success and safety of front-line responders are linked to our willingness to stay home. But the challenge I’ll like to speak about is the hunger virus affecting road side businesses, the one shop owners and the millions of people that survive on daily income. This is the challenge that is closest to my heart and can’t really be found on google or social media.

    The people who have no access to internet, the people who sell food stuff on the road, when you are having your daily trip. The person who sells sweet and chewing gum, that woman who sells roasted yam in high traffic locations, most of them have no bank accounts. Some have no savings, they make, they spend. Some of these government programs won’t even get to them. My biggest fear is people dying from hunger and not the virus. All that can be accounted for right now are the figures from NCDC, what we don’t know is how many people have died from hunger. This saddens me so much mainly due to the fact that I wish my initiative ‘The 24 Angels’ was in existence with adequate data. Our launch date was scheduled for the 24th of May before the breakout of the Pandemic.

    What do you think can be done to alleviate the situation?

    There should be some sort of palliative by the government to reach the mass populace. It could be in form of a free health care scheme, foodbank established in each local government area in partnership with a reputable foundation, micro financing scheme (with reduced interest rate) to help the small and medium scale enterprises. There surely needs to be several interventions for the mass populace post COVID-19 crisis.

    What is your advice to people at this period of lockdown?

    It is a time for rediscovery. Time to Learn, Unlearn and Re-learn. This period has shown that a lot can be done and accomplished virtually. So my advice would be to use this time to learn a new skill, improve on old skills and read up on latest online/virtual business modules. Also, many schools and institutions are offering free courses across different disciplines. The aim should be to equip themselves with as much useful information as possible.

    Tell us about life as actress and producer?

    Acting is something I enjoy. I started acting in 2015 with my first role being Nkem on Gidi Blues by Femi Odugbemi. When we shot Gidi Blues, I was an associate producer and I was just starting out. After that, I starred in TV shows like Tinsel and Battleground before I ventured full into productions. At some point, I weighed my love and strength for acting vs producing. I noticed I was fully in my element behind the scenes. It was absolutely something that challenged me and gave me fulfilment. In 2019, I took a break from acting to fully concentrate on building my film company Cut24 Productions. I plan on taking it to deserved heights.

    What was the first movie that you participated in?

    My first Film was shot in 2015 and aired in 2016. It’s called Gidi Blues.

    What are some of the memorable moments in acting?

    Acting was the first big step I took in my journey to become an entertainment mogul. It was a learning curve. It gave me insights to understanding the mind of actors, crew members and producers. It also brought  me closer to my ultimate goal and I’m extremely excited that I’m still on this journey.

    What were the initial challenges, did you feel like quitting at any point?

    I believe there is nothing profitable or of importance that won’t come with some sort of challenges. For me, the early stage challenges would be having to stay up late, constantly perfect my script or act, having to juggle different things I had my hands on. But in all these, I never felt like quitting, maybe just taking breaks in between to refresh my creativity. I definitely enjoy acting and it is something that I would always go back into. For now, my focus and energy is in making Cut24 Productions one of the biggest film and television companies in Africa.

    Tell us about the people you admire?

    I admire a few people but I really do admire and look up to Oprah Winfrey and Tyler Perry. Oprah for obvious reasons, the tenacity to build her own empire, being the first Black American multi-billionaire. When most of us knew her as the host and owner of the Oprah Winfrey show, I wanted to be so much like her from when I was in primary school.  I speak of her in high esteem as a trend setter and not a trend follower. Tyler Perry is currently the highest paid man in Entertainment. He started from nothing and now he is employing the most African American in the film world. From one of his most inspiring interview stating that ‘Blacks in Hollywood are fighting to be given a seat at the table and rather he decided to build his own table in Atlanta’. That is the drive I admire the most, the ability and drive to create something extraordinary from absolutely nothing.

    What are the other things that occupy your time?

    To be honest, spending quality time with friends and family and of course traveling. I love to travel and hopefully after the Covid-19 pandemic is over, there would be new adventures and opportunities to explore.

    What is your definition of style?

    I believe style should always be determined by occasion and moments. My style truly is flexibility, either extra-extra comfortable and glam when the need arises.

    What are the things that you won’t do in the name of fashion?

    This is a tough question for someone who has a laid back comfortable style. I am not familiar with the concept of going out of my way for fashion, its best to just be you.

    Who or what do you consider as the greatest influence in your life?

    The passion to conquer and excel in the greatest influence in my life. I want to excel in whatever venture I find myself in while also helping and changing lives along the way.

    How would you describe Nigerian designers today?

    Just like Nollywood, the world is starting to appreciate Nigerian designers. They have been able to cross cultural boundaries and showcase ingenuity. You now see their styles being featured in top magazines around the world, in top TV fashion shows and runway event. The quality of their designs are top notch. I wear a lot of their products and I am really happy with what they offer me.

  • ‘Coronavirus, sign God is angry with the world’

    ‘Coronavirus, sign God is angry with the world’

    Senior Pastor, Lagos-based Trinity House Church, Ituah Ighodalo, speaks on the rampaging coronavirus, why it may be punishment from God, the 5G controversy and the church. He also attempted an answer to the controversy of pastors not coming out to display their healing prowess at this time. He spoke with Gboyega Alaka.

    A LOT of people are saying that the Coronavirus pandemic is a sign of the end-time. What do you say to this?

    Well, it could have been the end-time in 1918 when there was a pandemic like this; it could have been a sign of the end-time in 1820 when there was a pandemic like this. This is part of the evolution of the life of man; nobody really knows when the end-time will come and there have been many similar signs and signs. All I know is that God is not happy with man, God is not happy with the state of things and he has permitted this pandemic to happen to tell man a few things. I think the nearest thing to it is this issue of vaccination and the ingraination of man with chips. In places like Sweden and Norway, it’s almost becoming like a lifestyle for people to have chips in their body. If it had not happened for vaccination, it would have happened for currency, for traveling or identification and communication. But what people like Bill Gates are advocating is that men should have a chip somewhere in there body, that they can use for carrying their records and stuff – almost like the telephone that we carry about. People are saying it’s the sign of 666, it’s this, it’s that; yeah, that’s the way the world is going, and very soon, the whole thing will come to an end. So we’re waiting.

    There have been stories that Christians should not take this vaccination, that it’s a way of bringing the sign of the antichrist to past…

    It’s there in the book of Revelation, Ezekiel and others, that a time will come when people will not be able to buy and sell, unless they have a sign on their heads. But you see, a lot of evil have been reigning in the world for years and a lot of people have been in charge of the world – if you like, Antichrists. But we live with them and cope with them. However, we must find a spiritual alternative and a basis of making sure that we do not co-operate with the forces of evil. And this is not just about rejecting the microchip, it’s about refusal to properly pursue God.  So, I do not think the chip itself is evil, if we need it to move about; it is what it represents that we must be careful about. It is what comes with it that we must be careful about. The other time, it was Obama who offered Nigeria aids, if we could change our laws to accept gay rights. That was totally unacceptable. We will not sell our birthright for a morsel of bread. So if this chip is going to come with certain conditions that will negate the worship of God, then we reject it. But if the chip is totally unconditional, and we need it to move about, then why not? You might as well say you want to reject a phone. Who goes about today without a phone? And don’t forget, we even use this phone to propagate the gospel of God. So we need to be very careful and not be too parochial about the way we Christians view things.

    You’re saying the development is not antithetical to God’s wishes.

    Honestly, I do not think so.

    Some people have sighted that part of the Bible, where God got angry with David for counting the people and he lost 70,000 soldiers. Isn’t the world heading the same way with this chip stuff?

    There was a reason God told David not to do the counting at that time. Don’t forget that there was a census when they left Egypt and when they were going to cross into the promise land. What God said was that, ‘David, it is not in your place to count the children of Isreal at this time and ascribe to yourself the position of godship and control.’ What happened then is what happening today. God brought a plague that killed 70,000 innocent people because of one  leadership mistake. Part of why we are having coronavirus today is because of the various leadership mistakes that we’ve been having and sins that people have been committing.

    There is a man called Jonathan Chan; he is what you call a messianic Jew who believes in Jesus Christ. He stood on Capitol Hill about five years ago and told the people of America that America was beginning to go down, that America will go down, because they were doing what the children of Isreal did 2,500 years ago, rejecting God – the God on whom America was built 226 years ago. And this is exactly what is happening in America today, where the economy is going down, where gay rights activists are moving up and down and you don’t know who is a man and who is a woman; debauchery all over the place. So we’ve seen it before. The Babylonians came, they left; the Romans came, they left; the Egyptians came, they left; same for the Greek, the British; the Americans came, they are on their way out. Because each one of them rejected the principles of God. The principles of God cannot change. People should know that if there is a God, God has principles and we must obey them.

    There is the 5G/COVID-19 controversy, where some are saying that it is the radioactive effect of the 5G technology that is causing these deaths.

    I don’t know who really is against the 5G and where the propaganda is coming from. I do not think that it is 5G that is causing coronavirus, although technology and radiation has its effect on human health. I know that if you don’t manage radioactive ingredients properly, it may damage human health, but not in the manner we are currently witnessing.  It causes long term cancer, lung diseases;  but this one is a virus, a biological virus that has picked up on men. The radioactivity may affect the immune system of man and make your system weak, but if you don’t contract the virus, it will not get into your nose or mouth and affect your lungs.

    Do you have an idea where the controversy is coming from?

    The world is being controlled by some powerful people for the love of money, people throwing all manners of information to control the mind of people. So I suspect there is a war between the owners of the technology of 5G and the owners of some other technology that wants to bring it down.

    You think America is coming up with this 5G/Covid-19 blackmail to wage a ‘war’ against China?

    I know America well enough now to know that there is nothing they cannot do. When they want to sell arms, they make Syria fight Iraq, they make Israel fight Jordan. America will go to Sudan and cause a war, go to Libya and kill a Ghadaffi…. They do al all sorts of things. Their own love is money and the control of the world. And they think it is their right to call themselves the policeman of the world. What right do they have to have nuclear weapons and tell North Korea they cannot have it? And they do all sorts of things to bring everybody else down. The whole world is not about America. And that’s why I’m not happy with us Africans, because we cannot come together. We cannot think, cooperate and unite to face the world together. We allowed them to take us into captivity, enslave us, colonise us, change our minds, mess up our people. Africans must wake up and smell the coffee.

    A lot of people on the social media are taking a dig at the church, especially pastors, who claim to have healing powers; that they have all of a sudden, gone quiet now that the world needs healing. How would you react to this?

    When people criticise you, it is an opportunity for you to look inwards and really search yourself. I think the image that we pastors have portrayed to the world is the issue. When pastors are riding all over the place in expensive cars, shouting all over the place about tithes and offerings, flying around in private jets;  when we don’t really care about the poor people. You know there are some pastors who say, ‘I’m not called to the poor,’ and chase the poor people away. The church must go back to true Christian teaching; they must stop empire building. Some of us simply want our churches to be full, so that we can have huge tithe offering and live big life. But this is not to say that the church is not praying against this pandemic. The church is ready to go out and feed the poor and truly heal the sick.

    I need you to respond to that part about pastors who claim to have healing powers not coming forth.

    I don’t know why they are not coming forth but nobody should be afraid to pray for people; healing comes from God. Any pastor who ascribes to himself the power to heal is telling a lie. The Bible says that even Jesus, when he went to Nazareth where he was born, he could not heal people, because they doubted him. But the same Bible says that he went to some places and the power of healing was available to him. My job as a pastor is to pray as God has led me. It is God’s job to respond to my prayer. In our church, we pray and people are healed; we pray and miracles and signs and wonders happen. And I am prepared to go to those places to pray along with my colleagues, and leave the healing to God.

    About palliatives, what is the church doing to cushion the effects of this lockdown on their not so well-off members?

    I know that quite a lot of churches are preparing food packs and giving to the needy; our church is one of them. The problem with Nigeria is that it is a day-to-day economy for about 80% of the people. For most people, if they don’t go out in a day to labour, they cannot feed. And this shows the soft underbelly of our economy. So we’re trying to prepare food as palliative to feed those people. The number of phone calls I receive from people who tell me they have not eaten has tripled since this lockdown began. Now I receive almost 30 calls every day. The church is also going to provide medical supplies. It’s my birthday tomorrow (Monday April 6) by the way and we have this plan to, as a church, support the government and the various isolation centres with medical supplies. Finally, the church is praying. These are the three things I think the church can do. But one thing I’m advocating as a leader and a man of God, is that whatever the government has asked us to do, we should please try and do. A lot of people are confused about this stay at home, be isolated directive. And I don’t think the government has communicated properly enough. It is not a punishment, it is not punitive, it is preventative. This virus goes by contact and there are people who carry it, who do not know that they carry it and all they need to do is to come near enough to somebody,  touch people or talk into the air and the things goes out and bounces on people. And the more people that contract this virus, the more difficult it is for government to control and the more it spreads. So it is better for people to stay within the confines of a certain zone, so they don’t go about spreading it.

    Most importantly, we all need to begin to fear God again, worship God and begin to rid our land of evil. God is a bit angry. That’s why he allowed this kind of thing.

    As a pastor, do you see an end to this pandemic soon enough, globally?

    Everything that has a beginning has an ending. In 1820, it started, it ended; in 1920, it started, it ended. The plague in the UK started, it ended. I think in about six months time, maximum nine, this thing will be total history. But we would have learnt the lesson and we would have tightened our environment. We would have overcome it probably through medication. And it will be like any common flu that we all do vaccination against. You know there was a time that flu was a problem, there was a time yellow fever was a problem, there was a time cholera was a problem but with the help of God and knowledge of science, we overwhelmed and overcame them and they became part of our lives and we take the necessary control over them.

     

  • RUTH ADEBANWO: Mum taught me to be independent

    RUTH ADEBANWO: Mum taught me to be independent

    Ruth Adeola Adebanwo  is the Captain for Ibom Airlines. In this interview with Yetunde Oladeinde, she opens up on early life, how she dumped her passion to be a medical doctor to being a pilot,, the things that inspire her especially her mother who single handedly raised eight children against many odds.

     

     

    HOW long have you been in the sector?

    It has been a very interesting journey and I would say that being a pilot is a different thing and being a captain is also different. I finished my training as a pilot in 2003 and I learnt so many things on the job.

    Where did you train?

    I trained in South Africa. Interestingly, what inspired me to train as a pilot started many years back. As a young girl, I just finished my secondary school in Kaduna. I was born there,  so I went with me elder brother to see a friend of his that worked at the airport. Initially, as a young girl my dream was to be a medical doctor. When I got to the airport, I got talking with some of   the pilots, that was how the inspiration started, I developed the interest and that was it.

    Did you have any fears at the beginning?

    No, I didn’t have any fears . The training was for two years and at that point, I had made up my mind that this was what I wanted to do. , I started in 2001 and finished in 2003.

    Where did you work before IBOM Airlines?

    When I came back from my training, I worked first with Julius Berger/Dana in  Kaduna. We were seconded there because I was a staff of Dana Air but I was seconded to fly Julius Berger, Aircraft. After that. I worked with Aero contractors for some years before joining Arik. It was from there that I crossed  over to IBOM Air. I joined IBOM Air last year and it has been a very interesting experience.

    How many years have you been flying and soaring in the skies?

    Its been seventeen good years. The good, bad and ugly. Of course, there are days that can be a bit scary especially when you enter some severe weather. Of course, days like that are things that you get once in a while and you are prepared for such.. It is something we go through once in a while and as pilots we don’t usually like raining seasons. Everybody knows that. These are days when you have thunderstorms. Those can be really severe.

    Tell us about your husband, is he also a pilot?

    No , he is a business man. He likes what I do and he has never complained. He knows that flying is what actually gives me joy. If I have worries or anything bothering me in the home, once I enter the airplane, I am a different person entirely. I just forget everything. It is something that I love doing.

    Tell us about your parents. How did they influence your personality?

    My parents are separated. I grew up with my mum basically. When I wanted to be a pilot, my mum supported 100 per cent. And when I told her that I wanted to be a pilot, there where people that opposed the idea being a female. There was a day she told someone about it because it entails a lot of money and they tried to discourage her. . You need a lot of money for training and when she was talking about it and the fact that she would need a lot of money, they told her why would you  want to spend so much money on a girl, it was like a waste on a female. They told her that if it was any of her sons that wanted to be a pilot, it would be better. She just got upset,  told the person off. So like I told you, my parents are divorced and we grew up with my mum. She is a very strong woman, we are eight children and she brought all of us up, all by herself. As a child , she raises your ear to hear, understand the issues. We are also five girls, so she was also telling us all the time that  as a girl, you have hands, you have legs, so you don’t have a problem, if you can walk, then you have to work hard. Do not depend on anyone.

    This era of corona virus, a lot of people are afraid to travel to places, how do you feel as a captain, and what advise do you have for Nigerians?

    Well, the good thing is that we don’t have the problem in Nigeria, the way you have it you have it in other parts of the world. Of course, you have people that come from other countries and then take the local flight. We had a case last week, someone sneezing and coughing and people did not want to sit with him. So, they came to tell me asking. What do we do? So, I said we have to protect everybody and we said he needs to use the mask and stay alone. We had to separate him, then he refused to take the mask. We then told him that it is either he takes it, use it to protect others, not just himself or he comes down from the flight.

    Is there anything else that you are passionate about?

    I love reading. I am also passionate about helping other people. I love touching lives especially the less privileged people around me. Making other’s happy motivates me in different ways.

    What would be the most memorable moment in your life and career?

    The day I became a captain. Nothing compares to it.

    Tell us about the women you admire?

    I admire women that are very hardworking. This include women that are uneducated but strive to make their children successful. The list also includes educated women who make a difference in their society.. I also admire a number of other women because of their integrity.

    What advice do you have for young people who want to go into the sector?

    I would advice them to trust in God with all their heart. They should be dedicated, focused and not be afraid. Two Bible passages to hold onto are Proverbs 3 Verse 5 which says: Trust in the Lord with all Rhine heart: and lean not unto thine own understanding.”

    The second is Proverbs 3 Vs 6 In all thine ways acknowledge him and he shall direct thy path”.

  • CHRIS OKAGBUE:  I started showbiz at 17

    CHRIS OKAGBUE: I started showbiz at 17

    He is from a royal background. Despite this he has been able to carve a niche for himself in the entertainment industry and has become a celebrity. In this interview with Omolara Akintoye, the model, actor, producer and winner of Gulder Ultimate Search Season 8, Chris Okagbue bares his mind among other issues.

     

     

    HOW does it feel to be famous?

    Well I don’t really see myself as someone who is famous and I also do not think that I’m as famous as most people think. Yes it’s true that one or two people recognize me and walk up to me and say that I’m this and they want to take pictures with me, but to be honest with you, I don’t feel any different. Maybe, because I’ve been doing this for too long and I’m used to it, I started doing this when I was very young at the age of 17, so I still pretty much live my normal life and I don’t think there is any difference Tell us about growing up, your parents, what kind of person is your father?

    Chris Okagbue is an actor, model and producer, I also do a lot of other things; I play piano, guitar, I do gymnastics, acrobatic, I write screen plays, songs, I sketch, I dance, I’m a professional dancer because I used to be in a dance group. Amongst so many other things, I like to learn to do a lot of many other things just for the sake of knowing it and some way somehow these things, at one point or the other in my life and career has helped me stood out or make the difference for me.

    I’m a graduate of Sociology from the University of Lagos, I have five siblings: one elder sister Sandra Okagbue who is a former model and beauty queen, a twin brother and three younger sisters. My parents; my dad, Late H.R.H Obi Ofala Okechukwu Okagbue (God rest his soul) and Ogechukwu Clara Okagbue. My father was a great man when he was alive, he was as good as any other dad out there, he set examples, always looking out for us and he provided for us.

    How does it feel to come from royal family?

    The truth is I can’t say how it feels, because I was born into royalty, I grew up not knowing anything else, if it was a case of your father decides to run for public office and he was elected and then your life changes from what it used to be to something else, then it will be easier for you to explain the difference because there is obviously difference and there is a contrast,  but I was born into it, by the time I was born my father was already the Obi of Onitsha, all my life I grew up living in royalty. But all I can say is that it’s a role with lots responsibility because of the family I came from and because of whom my father was, we are expected to live up to a certain standard. We also try as much as possible to be normal kids as well, so there was really nothing to it, it was cool.

    What were you doing before you became a celebrity?

    I started with modeling; I went into Showbiz at the age of 17 straight from High School. Before coming into Showbiz I was a regular guy who just went to school like everyone else but just had a dream of what I wanted to be in Showbiz, I just love everything about entertainment; I wondered what it would be like to be on the billboard, TV Screen etc but prior to then I was just like a regular person just living my life. My first venture into showbiz was as a model in 2004, when I featured in commercials for brands like Cadbury Plc, MTN, Nigerian Breweries, Coca-Cola and Airtel at age 17. I later sojourned into acting in 2007 when by coincidence I got a role after accompanying friends to an audition and decided to give it a try. I landed my first role there and then as Preye Pepple in the TV Series The Station, and so many other roles. I made my first appearance in a big screen film landing a small role in the movie A Wish, followed by the movie Playing Safe, both directed by Elvis Chuks. My biggest role is as the lead character in the critically acclaimed movie Lotanna and this has opened so many other opportunities for me.

    How many movies have you featured in so far, any lead role?

    I’ve featured in about 70 movies or more and this include: TV Series, Features films and Stage plays. I’ve had tons and tons of lead roles from the lead role which I consider a success story from Lotanna to Kada River to Playing Safe etc. the truth is I’ve had more lead roles than sub-lead roles

    What are some of the challenges encountered so far in the industry?

    For me personally, challenges should probably be the struggle or the strife to always outdo myself and also there are period when work is not forthcoming, I’m the kind of person that gets restless when I’m not working. There are times when no one is hiring you, or you go for auditions and not get call backs,  it could be a struggle, but I’m always on the positive side, I keep my head up and keep moving, so to me those are not challenges but stepping stones to greater heights.

    Tell us some of your success stories?

    There is quite a number of them but I think the one that stands out that i can remember might probably be in Lotanna movie, I remembered that I wasn’t supposed to be an actor in the film but rather an Investor, one of the Executive Producers but on reading the script, I discovered that the character was someone who could sing, play instrument and obviously act as well which were things that I already knew how to do. We had a conversation about it and as it turned out, I ended up playing the lead role which I consider a success story because Lotanna movie ended up breaking records, open up other ways for us as well as more opportunities and positioned us in the Industry. We got at least 5 nominations from the EMVCA in 2018 and won 2 out of them, I also won a Personal Award for best New Comer for my role in the movie at the Zulu African Film Academy Awards in the UK and a host of other awards and nominations. So I think that for me are success stories.

    What is it you won’t do in the name of fame?

    I’m a relatively private person, One thing that I probably will not do is put my family or my personal business out there so I can draw the attention of people. I see a lot of people doing this, I don’t know what their intention or motives are but for me, I protect my family and my personal life and people that I love jealousy. I really don’t like to put them out there because it’s a crazy world, yes we have lots of fans but I realize that not everyone really loves you or have your best interest at heart, so I think one thing I will not do is to put my family out there the name of family in the name of fame or to get some traffic to my page or popularity or some stunts.

    What is your philosophy about life?

    I always say to myself that what is worth doing at all is worth doing well, if something is worth five minutes of my time then it’s pretty much worth 24 hours of my time, if I don’t want to do something then I probably won’t start it but once I do I give it a hundred percent commitment regardless of what I’m gaining out of it. Take for instance I get a movie role and you are paying me a sum of N500k and I come on stage and give you a hundred percent, if I get a movie role that one way or the other, for some reasons best known to me I’m able to collect half of the 500k, I won’t come on set and say because I didn’t get as much as I did on the last job I won’t give a hundred percent, not at all, I’ll still give a hundred percent, it’s not the money that will determine what I’m bringing to the table, because if I consider it worth doing, then I might as well do it very well in such a way that I’ll be proud. So one of my philosophy in life among many others is whatever is worth doing at all, is worth doing well.

    Who are your role models?

    I do not really have role models. I have people that I admire and they inspire me one way or the other, my role models will probably be my sister and my mother because they are the strongest people that I ever met and they inspire me a lot, I learn a lot from them and I look up to them because they are human.

    You won the Gilder Ultimate Search Season 8 tell us your experience and the lessons learnt?

    Well I participated in Ultimate Search the first time in 2010 which was Season 7, I remembered I only auditioned for the Show because I was curious to know what it was all about after having watched Season 1&4 and it was interesting to me because I’m the kind of person who love to do things that are physically challenging. Like I mentioned before, I love to do acrobatic and gymnastics, so I like stunts and stuff like that, and the Show was interesting to me. Then I had the time then I wanted to get admission into the University, I was basically just home busy going for one modeling audition or the other, doing a few jobs, and getting a few cash in my pockets. Then I said to myself I could give this Show a trial, I told my best friend we went for it and we didn’t get in the first year, second year I tried again and I got on the Show and it was a great experience, something that I actually do miss sometimes, it wasn’t very easy having to live in the jungle for 30 days; battling all sort of things and battling each other as well to survive evictions as well. I also remembered not going for the Show to win, I went into it with the mindset to do as much as I can go, as far as I can and then eventually leave the Show, my aim was to make as much impact as possible to leave a lasting memory and whatever the platform or your presence on the show give you, use it to push yourself further in your career, well God had a better plan for me because I won the Show.

    It was a wonderful experience, Ultimate Search gave me a lot, it expose me to a lot of opportunities, it gave me a broader audience, I remember I got on Tinsel right after the Show, a lot  of things started coming: I went to represent Nigerian breweries as a brand in so many places, I was also involved in the following years Ultimate Search as a key keeper playing a special role which I got paid for and not just because you are a Brand Ambassador and so come and do it for free,  I also featured in the Ultimate Search TV Commercials which I also got paid for. Yes it was a great experience representing the brand as at the time and I consider myself to still be brand ambassador even though not officially but I have a sentimental attachment to the brand and I’m hoping that I can still partner with them in future to execute projects, it had no doubt been a wonderful experience for me one that I wouldn’t have traded for anything.

    How does it feel combining modeling and acting?

    Well I don’t do a lot of modeling anymore these days, I think I’ve done enough of that in my career but I do go for private or close casting, acting is my primary occupation right now, modeling is more like secondary now.

    With the proliferation of movies nowadays, don’t you think the industry has been bastardized?

    Its two things, we have a lot of content out there and not everything is great, but there is room for improvement, and I can tell you that we have really improved looking at the industry. Looking at where we were many years back compared to where we are now, a lot has improved in terms of picture quality, production value, the level of work that goes into it, things are changing and change is good. So we are making progress, but I believe we can do better. My advice is that we should try not to lose what is important because I feel that we are drifting away from telling good stories to just bringing out good pictures which you watch and you just feel good about the pictures but you are not gaining anything in particular from the story line, because it is not impacting your life positively. So we can improve.

    What is your advice to someone following your footsteps?

    First and foremost be sure you have something good to offer, the industry is tough enough as it is for people who have the talent, talent is not enough, you must have something that you are bringing to the table and you must be willing to do the work that are involved, do not come in with a sense of entitlement, which I think most young people are having. I’ve met a few of them and they are coming in with this sense of entitlement. Quite a number of us have been lucky so far but we are still pushing it, we are not giving up, do not come and think all will be rosy, rather be willing to do all that is involved, be willing to pay your dues, work hard and be open minded to learning especially from people who have been there before you. Also I believe there is a God factor in everything we are doing, put God first in whatever you do and you’ll see Him guiding you.

    How do you relax?

    I like to watch series and I like to spend a lot of time with my family. I mean my family of orientation, because I’m not yet married. So I like to spend a lot of time with my twin brother, my sisters and my mum, just being home with them is enough for me. I like to play Video games, play some music and just relax, reboot and refresh myself before I go out there.

    Final word

    A shout out to everyone who has supported me so far, I’m here because of my fans.

  • Bayo’s TOP TEN

    Bayo’s TOP TEN

    Bayo Bankole who once played the role of “Boy Alinco” in Wale Adenuga’s television comedy series, “Papa Ajasco&Company, shares his favourite things with Damola Kola-Dare

     

    Favourite designer

    I love to wear native

     

    Favourite wrist-watch

    Raymond Weil

     

    Favourite food

    Amala and Abula with assorted meat

     

    Favourite holiday spot

    Las Vegas

     

    Favourite car

    Audi

     

    Favourite shoes

    Giorgio Brutiini

     

    Favourite relaxation spot

    Amato…Mende Maryland Lagos

     

    Favourite kind of people

    Straightforward, truthful and humble

     

    Favourite philosophy of life

    Good or bad, you have succeeded in playing a role in my life

     

    Favourite cellphone

    Samsung

  • Having a comfortable roof over your head is a priority in these times – Wole Lawal

    Having a comfortable roof over your head is a priority in these times – Wole Lawal

    Oluwole Lawal has reiterated the need for Nigerians to have comfortable places of residence in these pandemic ridden times.

    A native of Ogun State, Wole is a Lagos born and bred real estate broker. As a real estate broker, Wole currently holds the position of manager at Seagle Properties, a  company which has an extensive portfolio of luxury homes and apartments on the island and is owned by Mr Otunba Yemi Lawal.

    In an interview, Wole expressed anxiety over the current situation which requires that people stay at home more and go out less.

    He explained that “the only way we can see to the end of the spread of the coronavirus is by staying home as long as it is not necessary to move. But how can we stay home if our homes aren’t even conducive enough? Most Nigerians live in dilapidated structures and inhumane living conditions that make home hell and this shouldn’t be so”.

    He urged Nigerians to begin to take their places of residence seriously and be intentional when renting, buying or furnishing their homes in order to make it good enough for human use.

    “When your home is comfortable, you will barely find the need to go out or mingle. The government is doing what it can. Let’s do ours,” he adds.

  • Aspiring female politicians shouldn’t marry ‘a day  soup men’  — House panel chair Akande-Sadipe

    Aspiring female politicians shouldn’t marry ‘a day soup men’ — House panel chair Akande-Sadipe

    Hon. Tolulope Akande-Sadipe is the chairperson of the House of Representatives Committee on Diaspora. The lawmaker, who represents Oluyole Federal Constituency, Oyo State, under the platform of the All Progressives Congress (APC), in this interview with VICTOR OLUWASEGUN, speaks of her person, past experiences, philosophy, committee and other issues. Excerpts:

     

    AS the chairperson of the House Committee on Diaspora, what would you say has been your greatest challenge?

    Diaspora is key to the development of the nation, but we need to align the priorities of the three arms of government. For example, prior to the motion raised by me on the floor of the House on the need to investigate Diaspora remittances, the issue of Diaspora remittances was not given the priority it deserved.

    My other example of a related challenge is human trafficking with human trafficking, a large number of girls are often trafficked abroad and there is a need for sincere and progressive collaboration between the relevant ministries and agencies – NAPTIP, NIDCOM, Nigerian Immigration Service and Ministry of Foreign Affairs. However, it is NAPTIP’s sole responsibility to deal with such cases as they have to work closely with immigration to prevent the trafficking at the source. Once these cases are reported, it is the duty of NIDCOM, NAPTIP and Foreign Affairs to bring our fellow citizens back home. The Nigerian police must also investigate, arrest the unscrupulous agents and the judiciary must prosecute on a timely basis.

    My other key concern is the mode of preparing our country’s budget, who determines the infrastructure priority projects that go into the budget each year? What is the involvement of the local government and each constituency’s representative prior to the envelopes going out? In my opinion as an accountant, constituencies and states need to be carried along in determining the budgetary items for their localities. For example, in a private company, each department sends its requirements to the budgeting unit, which collates and builds a budget around each department’s requirements.

    You are versed in policy formulation, business analysis, strategy development and implementation. Do you think this government is doing well in terms of Ease of Doing Business?

    The policies are awesome; the programme is being driven very well by the Vice President’s office, but that is not enough. For the programme to truly succeed, all arms of government must cooperate. The legislators, once they pass value adding laws, need the executive to implement the laws and policies, while the judiciary needs to adjudicate fairly and timely.  The onus falls on our civil service; their cooperation is key as each policy or law is a piece of paper; the civil service is utmost for the proper implementation of these laws and policies.

    You are also an expert in tax/financial management, is the Finance Bill the right thing at this time when most Nigerians are hungry?

    The Finance Bill, 2019 was presented together with the 2020 Appropriation Bill to the National Assembly by President Muhammadu Buhari and has been passed into law. The Bill, among other things, seeks to promote fiscal equity, align local laws with global best practices, introduce tax incentives for investments in infrastructure and the capital market. It also supports small- scale businesses in line with the ongoing Ease of Doing Business reforms and it has its pros and cons, good and bad. Small businesses with turnover less than N25 million to be fully exempted from Companies Income Tax (CIT) & entities with less than N25 million in turnover are exempted from VAT registration. Efficiency must also be built into the system such that VAT paid is completely remitted and in a timely basis to government coffers. We need focus on blocking loopholes that encourage diversion by creating barriers to diversion.

    Hate Speech Bill, what do you think of it? Should it be passed in the House, especially as your constituency is against it?

    What does the term hate speech mean to you? Hate speech is an abusive or threatening speech or writing that expresses prejudice against a person or particular group. Why do you think we have so much hate speeches on social media platform? This is because Nigerians are disgruntled, Nigerians are unhappy. The platform creates an opportunity for Nigerians to voice out their opinions to be heard.

    While I condemn any form of abuse against the human race, I cannot say that the social media has not made positive impact; it has given an opportunity for positive news about the country to travel across the world. It is very informative and has aided prompt resolution on national issues raised. Persons are now more than ever being held accountable for crimes committed against humanity and the nation. As legislators, we understand that there are more pressing issues pertaining to the nation that need to be addressed, issues like unemployment, security, power, socio-economic development, infrastructural development Thus, priority in legislation should be to address these key issues and to create an enabling socio-economic environment for citizens of the country. This would resolve the prevalence of hate speeches, as citizens will be less likely to talk ill about the country when this occurs. Not that I am in support of hate speeches, some are malicious and untrue that have resulted in many lives, reputations and marriages etc. being ruined.

    Hate speech itself is a tort under common law when it results in injury to whom it is targeted.  Injury can be either emotional distress, physical or bodily harm or can even lead to death.  All any such law does is to only codify it and put what already exists under common law into statutory form.

    That being said, may I add that if need be, let us think of ways to regulate the social media rather than enacting draconian laws with strict penalties such as death is indicative of a dictatorial regime. Although if death should occur as a result of hate speeches, murder charges then may apply.

    How useful are Diaspora remittances as a developmental tool for the country?

    Leveraging Diaspora Resources for National Development is aimed at creating an avenue for prospective, meaningful and sustainable diaspora investments, which if well realised will boost growth and development of our great country.

    What dictates your dressing?

    I am not a fashionista; I focus more on what suits my body type. I hardly follow trends not because I can’t afford it but because I find contributing to humanity more exciting. On a lighter note, I remember many friends calling me an ‘Ijebu’ as far back as my 30s as I wouldn’t spend money on frivolous things.

    Knowing what my income was at such a young age, they couldn’t understand why I wasn’t heavily into designer labels all the time nor could they understand why I wasn’t having shopping sprees on my trips abroad.

    How do you unwind? What constitutes leisure to you?

    I love the quietness of nature; unwinding, for me, means spending quality time with my family and friends;  a day at the beach;

  • DEMOLA ADEDOYIN: My job is an adventure

    DEMOLA ADEDOYIN: My job is an adventure

    Akogun Demola Adedoyin is an alumnus of the Unilever Marketing Academy. The marketing communication expert has held managerial positions in Brand Support of the Unilever Central Africa business. Now the Chief Executive Officer of Integrated Troops, a marketing communication agency, he reveals how the journey started, ways the industry can contribute to Nigeria’s economy, among other issues, in this interview with Fredrick Adegboye.

     

    TROOPS Activation is your baby…

    You mean Integrated Troops.

    Ok, Integrated Troops; when was it born and what is it all about?

    Integrated Troops is about the evolution of marketing itself; marketing evolved from doing advertising to becoming an integrated marketing communication activity. So it wasn’t about the above-the-line, below-the-line. Now sometimes you don’t even need a TVC (television commercial) to run your campaign, so it becomes an integrated marketing communication of a thing. Now for troops, it is all about the need to understand that you also have your TV set, you have your phone, you have your newspaper, you have your billboard, all of those are the different channels. You have your ‘air force’, the ‘naval forces’ in the seas. You also need to have your troop soldiers where the need arises to evolve a ground battle, so it’s about the ground battle forces for marketing communication. We are ground forces for quality consumer engagement and interaction.

    So, when was it born?

    Troops was born in 2006, and well it’s been there before then and it’s a journey that has always been, especially with my coming on board in 2010.

    What do you mean by coming on board, are you not the one who birthed it?

    I was the ‘driver’ for Troops, Linkpoint and a couple of other agencies. Troops is a result of a need; an industry need.  I actually initiated a few friends to say, ‘guys this is the kind of challenge that we have here and there.’ Some of them said ‘We want you to do it.’ By the time I was leaving service, I chose to align with Troops, as I could have aligned with any other agency. For instance, someone once challenged me and said, ‘why are you always bringing your friends to come and pitch for businesses here?’ And I answered, ‘Do I need to go and look for my enemies to come and pitch for businesses for us?’ I have to make everyone my friends first; I have to look for the best among friends to work for us, because my friends are some of the best in the industry.

    When would you say you noticed you had a flair for marketing communication?

    It started from secondary school. In my secondary school days, after WAEC and JAMB, I started running Mainguys Entertainment. With Mainguys Entertainment, we were running shows; we ran entertainment. There was a particular show we had that was so successful I was going to school and did not remember to submit my list of requests to my father. The next thing, then I was already in school, my father came to my school unannounced. He travelled all the way from Lagos, came to the school unannounced, went to the HOD, presented my name and said, ‘sorry, this student, is he your student?’ He was not asking them to go and call me, because for him, ‘how could somebody who was a student leave home and forgot to collect his pocket money; yet when he  was leaving for school, he dashed his younger brother and sister money? That one is a cultist.’ Mainguys has been there; it’s more of an adventure. You really don’t know where you are heading to; you just want to make things happen. So it started from my youth days, and by the time I was in higher institution, I already knew how to prepare my proposal, get friends involved. We worked for some clients. I already knew people who were in advertising, so if you can do a good proposal and you convince them, they can convince their clients. So by the time I was coming out of school, I knew I should go and work. So in getting my first job, I didn’t negotiate salary; there was no salary negotiation. I just requested for a job, and Sesan Oyebode offered me a job: the amount I got the first month was different from what I got the second month, and then what I got the third month, and then I became a staff. That was the beginning of a great story.

    What’s the difference between marketing communication, advertising and public relations? What’s the thin line?

    There are no lines anywhere. It’s just that marketing communications is a body of communication weapons for different purposes. So, the weapon that you want to use for this particular objective may be public relations; for that objective, it may be advertising. For that other objective may be direct lines; another one, you might just say ‘let’s us do publicity’. Publicity is even different from public relations. So, it’s a whole kind of skills that I like to call weapons. Now because of the complexity of implementation, nobody has to claim to be master of all, so, since we know that they are different kinds of weapons, you must be able to present yourself to the client and say ‘this particular weapon is one I’m an expert in’, because you cannot say ‘I’m general, I know how to use everything’; the client is going to be worried. Which one is your specialty? So, it is not as if you can decide whether you like to use advertising or you want to decide to use PR, no it’s illogical. You have to determine which of these tools is applicable and relevant to the challenge at hand.

    Which one are you general of; which one is your own specialty?

    We are experts in direct communications, direct marketing.

    How can marketing communication contribute effectively to an economy such as Nigeria’s?

    There’s a lot that can be done. For our industry, implementation standard is still not up to what it should be. So, basically, the way I think we can help to grow the economy is to pay more attention to implementation dexterity.

    What is the bane of the industry?

    It’s the Sponge Syndrome. When a sponge absorbs and does not squeeze, it stays there and starts stinking. The one that squeezes will receive fresh water and still squeeze. For me, we should not be sponges that retain to stink, but we should rather squeeze.

    Some people claim you ran to Abuja as a result of some challenges, how true is that?

    It’s a lie; my office is here in Lagos, Adeniyi Jones precisely.

    Your philosophy of life?

    Challenges, for me, are opportunities

    What does your wife do?

    She is a fashion consultant.

    How would you describe fashion?

    Fashion is what makes people feel good.

    In the name of fashion, what will you never be caught putting on or using? Or what do you dislike on a person, in the name of fashion?

    I have seen things, things that I won’t like to see my children wearing; things that I don’t like? Torn jeans, yeah, torn jeans. Torn jeans is an error, I don’t like it. And dresses that leave nothing to imagination

    Describe Demola Adedoyin in just three words.

    Selfless, pragmatic, createpreneur.

  • MOBOLA AKINRUTAN: How I stumbled on making fascinators

    MOBOLA AKINRUTAN: How I stumbled on making fascinators

    Mobola Akinrutan is the CEO of Login Fashion House, known for her fascinators, accessories and her clothing line. In this interview with Yetunde Oladeinde, she takes you into her world and the things that inspire her.

     

     

    YOU are great with fascinators, how did this begin?

    It is a very interesting story and something that I stumbled on. I had a party and my makeup artist was running late. So, I had to wear a wig and that was what inspired me to think about them. After the party, I went online and did a course.

    That was a great eye opener for me and it led me into exploring the opportunities here.  That was the beginning and if you check our collections you would be amazed at what we have; a variety of awesome styles to fit various looks. That actually took us into another phase in the business and we have now moved more into photoshoot, which is also very interesting.

    Which fabrics do you love working with?

    The fabric you work will naturally bring out the creativity in what you do. I love to work with our very own ankara.

    What inspired you to go into the fashion sector? 

    It is something that I am very passionate about and I would say that the journey has been interesting for me.  I create, design and style. I love to express myself through my styles and design.  Looking back to when I started, I would say that it has been a great learning curve for me.

    Along the line, I have also discovered that the fashion industry is fast paced, exciting and full of creativity and glamour. To be able to express my passion, I have to discover and rediscover myself on a continuous basis. That makes it very exciting with new things coming up all the time.

    What inspires and drives what you do?

    Transformation comes when your outlook stands out. That is what you get from a good designer or clothier. So, from the onset, my focus was to transform lives positively. So, my desire was to make a positive impact in my country by making fashion simple, effortless and chic.

    What was it like at the beginning? 

    At the beginning, I always knew that I wanted to carve a niche for myself. I wanted to be an independent designer, be sought after when it comes to luxury fashion concerns, especially in the middle market segment and retail chains. Those sectors were hard to balance in the beginning, but gradually that challenge was surmounted.

    What were the challenges encountered? 

    Usually, I get inspired by the challenges around me and create solutions from this. Like every sector, fashion has its own challenges but I was not deterred because I knew where I was going. However, looking back, I would say that personnel can be a big challenge. If you don’t have the right hands, it can slow you down.

    Tell us about your designs and your achievements

    Our designs are high on creativity and embellishment. That is what makes them stand out and be different from others. Something you see and you just want to have for keeps. This is possible with our excellent drawing ability, fine eye for details and strong visualisation skills. In addition to all these, I would also say that we have an edge because of what I call a sharp business sense.

    Each time I look back to when we started, I get motivated in different ways. Designing has therefore given me a platform in the African fashion space and I am proud of my label, especially when I see it on people.

    For achievements, I would say that satisfying our customers is very important for us. We have a great desire to showcase our designs in the international space and put Nigeria on the map in a unique way.

    Tell us about some memorable moments as a designer

    There has been a number of memorable moments for us at Login and they include participating in shows as well as moments when my customers talk about my label (Login). They recommend it, and prefer it.

    How would you classify your designs? Let’s talk about what makes them different.

    It is a collection that takes different people into consideration and we have something for everyone. In the collection, you find that my design cuts across formal and causal wears. And the embellishment part combines with the ability that I sketch my styles out myself.

    What are some of the other things that occupy your time? 

    I love to talk to people and motivate them in some of the other areas that I have interest in and knowledge about. That is also inspiring because that way, they learn from me and I also learn from them too.

    Who or what do you consider as the greatest influence in your life?

    My parents have been two of the biggest influences in my life. They have values that I admire and I am proud of them in so many ways. In addition, I also have a great influence on myself and this has helped to motivate me at the different phases in life.

    What lessons has life taught you?

    The biggest lesson life has taught me is that success is no accident. It is about hard work, perseverance, learning, studying, sacrifice and most of all, love for what I am doing.

    Who are the people you admire?

    My parents, and my supervisor, Jane Riley, was an inspiration for me. She has a tremendous moral compass. If something appeared morally questionable, she taught us to lean towards the right thing to do. She was right as it strengthened our relationship with clients and benefited everyone in the end.

    If you had to advise Nigerian designers, what would you tell them?

    They are really doing well and I am inspired by the things that they are doing. Nigerian fashion is really setting a pace on the global scene and there is still a lot to do. So, I would tell them to continue to give their best in the industry and put God first.

    Where do you hope to see your brand in the next few years?

    Our dreams and desire is to help project Nigeria positively on the global scene, impact our world and be reckoned with. In addition, I see worldwide sales and to be relevant in different ways. And to give back in employment and training.

    What are some of the changes that you would like to see in the fashion sector?

    To make the sector stand out, I strongly believe that staff and electricity to drive what we do is very important. So, having constant electricity would therefore go a long way to make things better and boost our productivity.

    What are the things that you would not do in the name of fashion?

    Have products that have unique quality is something that would make our products compete favourably with our competitors all over the world. I will never compromise my standard and that has really worked for me. Also, tell us about the other things that occupy your time

    I am into food and that is something that I find very exciting and interesting. I only do food in packs by supplying to events, church programmes, offices and party take aways. Login meals, interestingly, has carved a niche for itself and that is a part of my life that I have found to be evolving in different ways.

    I must say that I am a woman of many parts and sometimes, I don’t even know where I get the energy from. I just got to start my hair line. This inspiration also came when I decided to do more of wearing wigs. So I invested in it to share it with people around me, and enjoy the goodness. That has also opened up a number of opportunities that are exciting and the brand is known as Loginstyleme.

    That is not the only thing. I am also into farming. I have a fish farm and we rear catfish and I also do chicken. My farm is in Lagos and it is called Tyelog Farms.

    How did you coin your brand name?  

    When I moved back to Nigeria, I was trying to get into the fashion industry and also back into the system.  And after a while, I decided to use login and I matched it up with the line am in: Login House of Fashion.

    Tell us about life before fashion

    I studied Accounting and I practiced with my dad in Obat Oil and Gas for about three years. My dad wanted me to stick to the oil and gas industry but I wanted to be on my own. I opted for fashion and he supported me because he is also someone who loves to look good; he is very fashionable. Leaving Obat was a big challenge. I sent in my resignation letter but it was not accepted. So, I had to leave unannounced for the UK.

    The experience has been good, interesting and very encouraging. The name of my outfit is called Login House of Fashion. I showcase children’s wears and I am working more on the English look. I started with my daughter initially; that was before I got the support of my family. The most creative part of my business is the children’s ready-to-wear clothes, and parents are usually excited when they see the things in our collection. They are English designs but I work with African fabrics.

    Now the business has taken shape and I have the support of my family, friends and clients. While I was in the United Kingdom, I went for a fashion course and it was a great eye opener for me. I did just the theory part and didn’t do the practicals because it was a bit challenging. So moving back to Nigeria, I did the practical thing here.

    How would you assess our designers today?

    My design is a crossword. I have just moved more into ‘SBSL’: Simple But Stylish Look.

    Are there new areas that you would like to go into?

    Yes.  I am an entrepreneur who is opened to so many things. Now, I am thinking of going into properties.