Category: Sunday magazine

  • Experts urge brands to give influencers creative freedom

    Experts urge brands to give influencers creative freedom

    • By Afolabi Idowu

    A dynamic panel discussion at Lagos Startup Week, hosted by Aktivate, an influencer marketing platform, delved into the effectiveness of influencer marketing and content creation in driving conversions. Titled ‘Create to Convert: Does Influencer Marketing and Content Creation Convert?’

    The session was moderated by Seun Longe, Growth Lead at Markova Digital, and featured Vincent Anani, Senior Strategist at Ogilvy Africa; Israel Oladipupo Ogunseye, Payments Expansion Manager at PawaTech; and Ayoola Ogunyomi, co-founder of Umbrella. The event drew a diverse audience of entrepreneurs, marketers, and creators eager to explore strategies for impactful digital campaigns.

    The 60-minute discussion tackled the core question of whether influencer marketing delivers measurable results. Longe opened the session by emphasising the challenge of cutting through the digital noise to achieve conversions, setting the stage for a conversation that blended strategic insights with practical advice.

    The panellists began by exploring what constitutes a conversion, agreeing it encompasses sales, signups, and shifts in brand sentiment. Israel Ogunseye, known for his marketing expertise in fintech and tech sectors, stressed the power of authentic storytelling. “Content works when it feels genuine,” he said, citing campaigns where creators’ unique voices drove engagement and trust. His experience as a creator on X, where he engages a loyal audience, underscored the value of relatability.

    Vincent Anani, drawing from his work at Ogilvy Africa, introduced the concept of the “Butterfly Effect,” where small, strategic decisions like selecting niche influencers can yield outsized results. “It’s not always about big budgets; it’s about precision,” he noted.

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    Ayoola Ogunyomi, whose career spans campaigns for Heineken and Dangote, emphasised universal principles of compelling content. “Clarity and emotional resonance are non-negotiable, whether you’re marketing cement or crypto,” he said.

    The discussion shifted to practical strategies, with the panellists sharing insights on metrics and budget allocation. Engagement rates and click-throughs were highlighted as key indicators of campaign success, over less meaningful metrics like follower counts. When asked about allocating a ₦5 million budget, Ogunseye advocated for niche influencers. “Five targeted creators with dedicated audiences often outperform one celebrity,” he explained, referencing successful fintech campaigns.

    The panel identified TikTok and Instagram as leading platforms for ROI in Nigeria, with short-form video content driving the most impact. Anani cautioned brands against overly controlling content on trend-driven platforms like TikTok, while Ogunyomi noted LinkedIn’s growing relevance for B2B influencer campaigns, particularly for startups.

    Authenticity emerged as a cornerstone of effective influencer marketing. Ogunseye, reflecting on his dual role as a strategist and creator, urged brands to avoid micromanaging influencers. “Trust creators to tell your story their way, that’s what builds connection,” he said. The panel also explored future trends, including AI-generated content and nano-influencers. Anani was optimistic about AI’s role in campaign optimisation but warned against eroding human trust. Ogunyomi highlighted nano-influencers’ ability to engage local audiences, while Ogunseye predicted Africa’s influencer market would expand rapidly, driven by mobile growth and platforms like Aktivate.

  • ‘Arewa24 operates legally’

    ‘Arewa24 operates legally’

    The Federal High Court has dismissed the suit filed by the Northern Broadcast Media Owners Association (NBMOA) against AREWA24, citing “lack of jurisdiction and lack of merit”, as seen on the certified true copy (CTC) of the judgment.

    The court affirmed that AREWA24 operates legally and is under no obligation to obtain any additional license for its operations, having breached no law.

    In its ruling, the court held that the plaintiff’s (NBMOA) case was “riddled with speculations and bare assertions without any concrete proof.”

    It further stated that the claims brought forward by the NBMOA, led by its board chairman, Dr. Tijjani Ramalan, who is also alleged to own and operate Liberty TV, a direct competitor to AREWA24, lacked credible evidence and legal basis.

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    On the issue of alleged monopoly, the court ruled that there was no proof presented to establish that AREWA24 holds a monopolistic position in the market. “The court does not rely on speculation, neither can it make the plaintiff’s case for it,” the ruling stated.

    Regarding trademark infringement, the court found no evidence supporting the claim that AREWA24 illegally used the “Arewa Knot.” It confirmed that the AREWA24 logo is a distinct and legally registered trademark.

    Chief Executive Officer of AREWA24, Celestine Umeibe  said, “This landmark judgment reaffirms AREWA24’s legal standing, its professional integrity, and its commitment to providing premium Northern Nigerian content to its viewers daily”. AREWA24 remains at the forefront of showcasing the richness of Northern Nigerian life, arts, culture and the Hausa language across the globe.

    It will be noted that AREWA24 recently launched its first English Drama, ‘Jos Chronicles,’ and a new season of its longstanding hit drama, ‘Dadin Kowa.’

    In the next 10 days, Mr. Umeibe added that AREWA24 will be launching “Zabi Biyu”, a brand-new Hausa language drama series that addresses life’s dilemmas, difficult choices and their consequences for a group of young Northern Nigeria friends. “We believe that this new series will be a gamechanger in the industry, boost TV audience ratings and offer advertisers more opportunities to reach their target audiences.”

  • CORA, NLNG honour 11 authors

    CORA, NLNG honour 11 authors

    Nigeria’s literary scene came alive over the weekend, as the Committee for Relevant Art (CORA), in conjunction with The Nigeria Prize for Literature, hosted a book party to honour the 11 authors longlisted for the 2025 edition of the literature prize in Lagos.

    The event marked the first public appearance of the longlisted writers. It featured book readings and a panel discussion, with authors participating both physically and virtually. The gathering brought together writers, readers, literary enthusiasts, and members of the media in a celebration of Nigerian storytelling.

    The longlist was selected from a total of 252 entries by a judging panel chaired by Professor Saeedat Bolajoko Aliyu of Kwara State University. Other members include Professor Stephen Mbanefo Ogene of Nnamdi Azikiwe University and Mr. Olakunle Kasumu, host of Channels Book Club.

    In her remarks at the event, Sophia Horsfall, NLNG’s General Manager for External Relations and Sustainable Development, described the NLNG/CORA Book Party as a standout among the activities leading to the announcement of the winner in October.

    “The NLNG/CORA Book Party is a unique celebration, one that draws authors, journalists, and lovers of literature together in a way that brings excitement and visibility to Nigerian writing,” she said.

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    “This Book Party is a testament to NLNG’s enduring belief in Nigeria’s creative future. While we produce energy to power homes, we also believe that stories power hope. In the past 20 years, the literature prize has ignited dreams, sharpened critical thinking, and inspired a new generation of Nigerian writers now stepping onto the global literary stage. The Nigeria Prize for Literature continues to give visibility, validation, and encouragement to stories that might otherwise go unheard, reminding the world that Nigeria has voices that matter,” Horsfall added.

    Horsfall highlighted the literary community’s growing anticipation ahead of the final announcement, adding that NLNG remains committed to promoting excellence through the Prize. She noted that beyond celebrating writers, the Prize has helped elevate standards in editing, publishing, and the overall literary ecosystem in Nigeria.

    She praised the shortlisted authors, stating that their achievement is a source of pride for their families, the nation, and NLNG.

    Also speaking at the event, CORA Secretary-General Toyin Akinosho underscored the critical role of public literary platforms in fostering deeper engagement between writers and their audiences.

    He emphasised the need for spaces where writers and readers can engage in meaningful dialogue, exchange ideas, and explore the inspirations behind the writing, which according to him are crucial to sustaining a dynamic literary culture.

    Now in its 21st year, The Nigeria Prize for Literature rotates annually among four literary genres: prose fiction, poetry, drama, and children’s literature.

  • New York stands still for Jesus at Apostle Joshua Selman’s ‘Sound of Revival Conference’ ‎

    New York stands still for Jesus at Apostle Joshua Selman’s ‘Sound of Revival Conference’ ‎

    ‎Popular preacher, Apostle Joshua Selman Nimmak, the founder and senior pastor of Koinonia Global (Eternity Network International) has stormed New York with ‘Sound of Rivival’ outreach.

    ‎The 2025 edition of the revival outreach brought together a record-breaking crowd of faithfuls from across the globe.The event started on Thursday 14th and ended on Sunday 17rd August 2025 in the city of New York, United States of America (USA).

    ‎The conference which was anchored on the scripture, Ezekiel 37:10 featured other men of God,most prominent was Pastor Nathaniel Bassey in worship.

    ‎Apostle Joshua Selman was also in Dallas and Canada in July 2024 for the Sound of Revival conference, which took place at The Dikies Arena,ForthWorth and The International Centre (TICC) in Mississauga, Ontario respectively

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    ‎He also held  “Come Up Hither”,a prayer and prophetic meeting earlier in March 2025 in Dallas and Toronto.

    ‎The conference featured multiple life-transforming sessions of prayer,the word and the prophetic.

    ‎Apostle Selman, who regarded a true Icon and an Inspiration to millions around the world, is widely known for his profound and Intelligently presented teachings on intimacy with God,spiritual growth,and societal transformation.

    He has impacted many lives within Nigeria and around the world, through his ministry Koinonia Global alongside his Immense charity and humanitarian projects!

  • Revitalising support for ministers’ widows: A call for change

    Revitalising support for ministers’ widows: A call for change

    • BY PASTOR G.F OLORUNNIPA, Ph.D

    Introduction

    “They poured their hearts into the church alongside their husbands. Now, let’s open our hearts and empower ministers’ widows to find healing and purpose.” 

    For many years, a troubling issue has persisted within the Church.

    “The neglect and abandonment of ministers’ widows after the Deaths of their husbands”.

    Despite the policy that restricted these women from working outside the Mission home and required them to solely support their husbands in the ministry, they are often left struggling emotionally, financially, and socially when their spouses die.

     This Write up shines a light on their heart-wrenching experiences and the institutional failures that have allowed their suffering to go unnoticed for too long.

    My inspiration comes from bearing witness to the alarming way the Church authorities have turned a blind eye to the plight of these widows, leaving them adrift in grief with little support system in place, though this present regime in TACN LAWNA Territory has included their well-being with the ‘RAISE AGENDA’ under the Chairmanship of Pastor [DR] S.G.O UYEH, JP 

    The unseen sacrifices

    “They are the unseen pillars, contributing their time and talents without expecting anything in return.”

    To truly understand the plight of ministers’ widows, one must first appreciate the enormity of the role ministers’ wives play and the sacrifices they make in service to the church.

    Though operating largely behind the scenes, these women are the indispensable partners and pillars who allow their husbands to dedicate themselves fully to their ministerial duties.

    From the very beginning, a minister’s wife must make the solemn commitment to stand by her husband’s spiritual calling above all else.

    The demands and expectations placed upon her are considerable. She is entrusted with maintaining a household, raising children in the faith, and presenting an image of piety and moral fortitude – all while receiving no personal salary or income. Her identity becomes intrinsically tied to that of being a supportive partner.

    The church policy

    There is a longstanding Policy and expectation that a minister’s wife must steadfastly stand by her husband’s side, supporting him fully as he carries out God’s work in ministry. A wife is intended to be the prime supportive companion to her husband in whatever his purpose requires.

    For ministers specifically. Her role is to enable her husband’s spiritual leadership, just as the church enables Christ’s teachings. A minister’s wife’s primary duty is to uplift her husband’s work through her own piety and character.

     A wife’s purpose is to help her husband accomplish his ordained role and calling. So, for ministers, this means their wives are expected to order their entire lives in full devotion to facilitating their husbands’ religious duties and ministry to the church. Their own desires come second to demanding requirements like being constantly available, keeping a well-run household, upholding reputations, and more. In simple terms, the wife “cleaves” to her husband and his spiritual occupation as the top priority in her life’s path.

     Where he goes, she is intended to follow in service. Just as Jesus’ disciples “left all and followed him” (Luke 5:11), a minister’s wife adheres to this Policy of leaving her own way to join her husband’s sacred work. Her role is the supportive “helpmate” enabling the furthering of God’s Word.

    This can involve great personal sacrifice, as modeled by the persecution Jesus said spouses may face for his name’s sake (Luke 14:26). But enduring these trials is framed as a demonstration of godly submission, inspired by how the “church is subject unto Christ.”

     The highest expression of biblical womanhood is summed up in this Policy – a minister’s wife abandoning her own individualistic path to stand steadfastly alongside her spiritually-ordained husband, no matter the cost. It is her principal purpose. 

    The Policy of ministers’ wives standing by their husbands in doing the ministerial work has roots in both religious beliefs and historical context.

    But with all these, when their husbands pass away, these women are hit with a devastating double burden. Not only do they struggle with profound grief and loneliness, having lost their lifelong partners, but they also face immense financial hardship because church’s policy states that they receive no salary during their husband’s tenure and are left with only a paltry quarterly stipend that proves inadequate to make ends meet.

    The inadequacy of the quarterly stipend

    Due to the unpredictable nature of ministerial income, building a substantial savings account can be challenging. This leaves the widow vulnerable to financial difficulties after her husband’s Death. The small, fixed stipend a widow receives may have been a supplemental income source during her husband’s ministry.

    However, on its own, it’s often insufficient to cover basic living expenses like housing, food, and healthcare. (Proverbs 27:24). The cost of living is constantly rising, while the stipend typically remains stagnant.

    This creates a growing gap between income and expenses, making it difficult to maintain their previous standard of living.

     The financial strain can have a profound impact on a minister’s widow: The inability to afford rent or mortgage payments can lead to housing insecurity, forcing them to move to a smaller or less desirable location.

    Meeting basic needs like food can become a daily struggle, leading to feelings of anxiety and stress. Affording healthcare can become a major concern, forcing them to delay or forego necessary medical treatment.

    Relying solely on a meager stipend can erode a sense of dignity and self-sufficiency, especially for widows who were previously financially independent.

     The Bible emphasizes the importance of fair compensation for those who serve the church (1 Timothy 5:18). Ministers dedicate their lives to serving their churches, and their families deserve to be financially secure, both during their ministry and after their passing.

    Conclusion and recommendation

    Many ministers’ widows suffer in silence, being hesitant to express their financial difficulties or emotional isolation. Sharing their stories allows them to connect with others who understand their situation and provides a platform to advocate for change. Hearing firsthand accounts of the challenges they face can foster empathy and understanding within the church community. This can lead to a greater willingness to offer support and advocate for policy reforms. Knowing they’re not alone can be a source of immense strength for these widows.

     Connecting with others who share their experiences fosters a sense of community and empowers them to collectively seek solutions. Re-evaluating the stipend system to ensure it provides a sustainable income that meets the basic needs of ministers’ widows.

    Offering access to grief counseling, financial planning workshops, and even job training opportunities can empower them to navigate this difficult transition. Moving beyond the traditional view of a minister’s wife solely as a helper, and recognizing the unique value they bring to the church community, both during their husband’s ministry and beyond.

    By sharing their stories, ministers’ widows become powerful for themselves and future generations.

    Their voices can inspire the church community to create a more supportive and sustainable environment for those who dedicate their lives to serving the church.

  • Cleric urges Nigerian church to shun materialism, embrace the Cross

    Cleric urges Nigerian church to shun materialism, embrace the Cross

    Pastor Sunday Fatoye of CAC Solution House, Wolverhampton, UK, has called on Nigerian church leaders and congregations to turn away from what he described as the “gospel of materialism” and return to the simple, transformative message of the cross.

    Delivering a message titled “The Nigerian Church at a Crossroads,” Pastor Fatoye lamented a troubling shift in the church’s priorities.

    “The altar, once a sacred place of self-denial, has become a marketplace of acquisition. We have traded the cross for comfort, the Spirit’s power for the applause of mammon. Our pulpits now echo more with the language of business seminars than the thunder of Calvary,” he said.

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    He further warned that the church risks raising a generation “that seeks God’s hand but not His heart, chasing miracles without knowing the Miracle Worker, and pursuing wealth without the wisdom of heaven.”

    He appealed to pastors, ministers, and church workers to strip away idols of status, power, and luxury and to remember the example of Christ, who had nowhere to lay His head, yet possessed all authority in heaven and on earth.

    “History will not remember us for the fortunes we amass, but for the faith we defend and the truth we tell. 

    “On the last Day, the Lord will not ask for the keys to our mansions or the balance sheets of our ministries. He will ask if we fed His sheep, if we preached His Word, if we carried our cross,” he said

    Pastor Fatoye noted, “For I determined to know nothing among you except Jesus Christ and Him crucified. This is our call. This is our warning. This is our stand.”

  • ‘Data is new oil if properly managed’

    ‘Data is new oil if properly managed’

    Dr. Jummy Adetoyese Olagunju is a man of many parts: an Earth Scientist, Transformational Speaker, Life Coach, Diversity Consultant, and Leadership Expert. He recently added another feather to his cap after receiving the Lifetime Achievement Award in Data and Information Management at the Institute of Information Management (IIM) Africa’s 2025 Annual Convention held in Lagos. In this exclusive interview with ADEOLA OGUNLADE, he speaks about the evolution of Nigeria’s data landscape, the challenges ahead, and why building a data-driven society requires more than policies, it demands culture change.

    How does this recognition reflect your journey and the significance of the Institute of Information Management (IIM) Africa in the data and management space over the years?

    This recognition is a confirmation of the importance of my support, teamwork and alignment of purpose and great vision in the Institute of Information Management (IIM) Africa, which has played vital role as a pioneer and thought leader in advancing data, and information management standards in Nigeria and across the globe. Since inception, IIM has remained unwavering in its mission to promote professionalism, capacity development, and regulatory awareness in the field of data and information governance. Today, the Institute stands as the foremost professional body championing data-driven transformation across industries, public institutions, and the academia.

    Looking back, what major milestones in Nigeria’s data management landscape are you most proud to have contributed to?

    What I am most proud of is being part of the great team, and the way IIM has been Pioneering National Awareness in Nigeria and beyond the continent of Africa. IIM was among the first organisations to raise national consciousness around data privacy, protection, and digital information governance, long before it became a legislative priority since inception in 2010. Institutional Capacity Building. Through thousands of training programmes, workshops, and certification initiatives, we have empowered over 5,000 professionals and civil servants with critical information and data management competencies. Legislative Advocacy: Our consistent advocacy contributed to the institutionalisation of the Nigeria Data Protection Act 2023, and we remain key stakeholders in its continued implementation. Youth Empowerment and Digital Skills Initiatives. Our programs, like the EMIS Officers CPD training, have targeted grassroots transformation by strengthening the data capabilities of frontline professionals in education, healthcare, and governance.

    What is your current assessment of Nigeria’s information and data management ecosystem?

    Nigeria is on a transformational journey. There is growing recognition of the value of data as a national asset, but systemic adoption is still at a developmental stage. While some sectors are embracing digitaliszation, others lag behind due to poor infrastructure, limited digital literacy, and fragmented data policies.

    What are the biggest challenges Nigeria faces in building a robust, secure, and inclusive data infrastructure?

    Lack of unified standards, Inconsistent data classification, lifecycle management frameworks, retention policy across MDAs and private institutions.

    Inadequate Skilled Workforce. There’s a significant shortage of data-literate professionals equipped to implement modern data and information systems.

    Weak Enforcement of Data Regulations. While the policies exist, compliance and enforcement remain weak, particularly in SMEs and informal sectors. 

    Limited Investment in Digital Infrastructure: Power, internet, and cloud infrastructure need massive investment and policy support.

    In your view, how effective are current national policies on data governance and cyber-security?

    The policies are a great leap toward the Nigeria Data Protection Act (NDPA), Cybersecurity Strategy, and others reflect national intent. However, effectiveness is hampered by: Limited awareness and institutional readiness, overlapping responsibilities across regulators, and insufficient public-private collaboration.

    How can regulatory bodies and public institutions better enforce data compliance and protection laws in both public and private sectors?

    Through Capacity Development: Regulators and MDAs need tailored training to enforce data and information policies confidently. 

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    Public Awareness Campaigns: IIM has over the years been promoting nationwide sensitisation on the NDPA and individual data rights.

    Stronger Incentives and Sanctions: Compliance should be rewarded, while violators face meaningful consequences.

    Partnerships with Professional Bodies. Institutions like IIM can offer technical advisory, policy audits, and certification services to support enforcement.

    With increasing digitisation, what are the risks and opportunities for Nigeria in terms of big data, AI, and digital identity systems?

    The opportunities are enormous: Improved public services via predictive analytics and digital ID. Smarter agriculture, fintech, and healthcare systems powered by big data. Job creation through AI and data startups.

    However, the risks are real: Algorithmic bias and data misuse without ethical oversight.  Cyber threats to critical infrastructure. Data sovereignty concerns if local data is managed offshore.

    What role should the academia and industry partnerships play in fostering innovation and capacity building in this space?

    They must act as co-creators of the future. Universities must embed real-world curricula focused on data ethics, analytics, and AI. Industry bodies like IIM can offer practical training, research opportunities, and internships. Joint research and innovation hubs should be developed to drive local solutions and indigenous technologies.

    What advice would you give to young Nigerians aspiring to build careers in data science, analytics, or information management?

    Your future is data-driven. Start by mastering the fundamentals data management, literacy, privacy, analytics, and coding. But beyond the technical skills, understand data ethics, storytelling, and decision-making. Never stop learning, and align with professional bodies like IIM for mentorship, certifications, and community support.

    How can institutions like IIM help bridge the skill gap and prepare Nigeria’s workforce for a data-driven future?

    Certification & Accreditation. IIM provides internationally recognised certifications in Data Governance, Data Protection, and Digital Archiving.

    Skill Development Programs. Tailored bootcamps, executive education, and CPD programs for diverse professional levels.  Strategic Collaborations. Partnering with governments, universities, and the private sector to integrate real-world projects and capacity development into national education systems. 

    Youth Engagement Initiatives: Hackathons, fellowships, and internships under IIM Youth Ambassadors program to groom the next generation of data leaders.

    How is IIM Africa driving Nigeria’s digital awakening, and what role should stakeholders play in making data governance a national culture?

    The Institute of Information Management (IIM) Africa, is more than an institution, it is a movement towards national digital awakening, under the able leadership of the Visioneer and International President of IIM Africa, Amb. (Dr) Oyedokun Ayodeji Oyewole.

    As Nigeria advances, the Institute remains committed to shaping a resilient, informed, and inclusive data ecosystem. The Institute of Information Management (IIM) Africa, invite stakeholders to collaborate with, to make data governance not just a policy, but a culture.

  • Rose of Sharon trains women on urban farming

    Rose of Sharon trains women on urban farming

    •Experts urge caution on GMO, raise the alarm over food insecurity

    Concerns have been raised within the agro-allied and farming ecosystem over the current food insecurity in the country, with experts warning of an impending danger, if the situation is not urgently addressed.

    Durojaiye Olusegun, founder, facilitator, Greenfield Agro-Allied Consult and Farming Systems Limited, who spoke at the recent Rose of Sharon Foundation (RoSF) Enterprise Development Training Programme held in Lagos, argued that more than ever, Nigeria has to become food sufficient because the country’s food security systems are under attack.

    Durojaiye stressed the need to bring in more people and fresh ideas towards safeguarding the nation’s food systems. He regretted that most insecurity incidences these days target agro-ecological zones, destroying farmlands.

    Speaking on the controversy surrounding Genetically Modified Organisms (GMO) seeds and food stuff, he advised that the country in its best interests should not promote the use of GMO. While stressing that he is not against technology, he said its safety has not yet been ascertained by the authorities in charge. “We have been asking for its protocol and effect on both people’s health and our environment but we are yet to get answers. From our own research, we discovered that GMO seeds and produce, pose a threat to our health. When we fed some white rats in our lab some GMO maize seedlings, after 10 days, we noticed they all developed a cancerous growth. Now imagine its effects of humans which hasn’t been fully documented,” he said.

    He noted that these categories of seedlings are pest resistant because they have chemicals in them which are not very fit for human consumption. He therefore advocated that local seedlings should instead be researched upon and developed properly.

    At the three-day training, which had dozens of women in attendance, team lead, Urban Grow Lab, Onaolapo Farouq, noted that the purpose of the training is to promote urban farming, as Nigeria cannot continue to depend on others to feed her over 200 million people. “We need more people to get into agriculture. To be honest, the sector has evolved beyond going to the villages to farm; we can farm in the cities and this is what we want to promote,” he said.

    Training the women on practical ways to grow vegetables faster, safer and economically, participants were exposed to new farming methods and how to explore social media to make sales.

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    Durojaiye noted that this is the second phase of the training that kicked off last year. He said participants were taught what to do, which yielded positive results. He added that this year’s edition expands upon the scope from last year.

    “This is an enterprise development programme of the RoSF and they are clearly purposeful and intentional about empowering these women. It is a three-day programme, two days for theory and the last day for practical because agriculture is not what you will learn in a classroom. This year, we explored advanced and new techniques of growing tomatoes, pepper and other vegetables; pest and disease management strategies; production of organic compost and making of organic pesticides and also, the market and profit strategies to maximise income.”

    National Coordinator, RoSF, Oloruntosin Taiwo, noted that agriculture is a never-ending learning process, stressing that their goal remains helping the foundation’s women remain updated on new trends to help them expand their business and improve their productivity.

    “We are still emphasising ion soilless farming, vegetable planting and other basic, everyday produce. They have been taught on embracing organic manure, pesticides and so on because we want to move our farming practices away from chemical use to ensure their safety.”

    Obey Olubisi Abiola, one of the beneficiaries who came all the way from Ikorodu, stressed the importance of food safety and security, even as she noted that Nigerians should be able to know what they are eating. “We were taught helpful tips including the need to avoid GMO seedlings which often have zero replant value; hybrid farming and so on. Everything learnt here would be replicated on my farm, including how to use social media to tell our farming stories and reach more people,” she said.

  • Agboyi: Communities divided by water, united by struggle

    Agboyi: Communities divided by water, united by struggle

    •It’s a flood plain, says government

    In the flood-prone community of Agboyi, Lagos, survival is a daily act of resilience amid systemic neglect. Divided by water yet united by struggle, its residents rely on canoes and courage to navigate life’s basics—health, hygiene, and hope. Despite transformative aid from the Red Cross Society, lasting change remains elusive without government investment. Agboyi’s fight is not just against rising waters, but for recognition, dignity, and infrastructure. UDEH ONYEBUCHI visited the community.

    The rhythm of life in Agboyi follows not the clock but the current. In this community tucked away behind Alapere and Ogudu in Lagos, Agboyi‑Ketu Local Council Development Area, time is measured not in days or weeks, but in flood cycles. Every year, without fall, the waters rise. And with every rise, the community fights not just to stay afloat but to be seen.

    Agboyi is not a singular community—it is three distinct enclaves: Agboyi I, Agboyi II, and Agboyi III. These settlements, separated by narrow strips of water and connected by history, have quietly endured in the shadow of Lagos’ expansion. With a combined population inching towards one million, Agboyi exists in the liminal space between rural past and urban neglect. There are no motorable roads connecting all sections of the community. Instead, residents rely on wooden canoes to navigate their way to hospitals, schools, and markets. During the peak of the flood season, from August through October, many of these wooden vessels become lifelines.

    According to Chief Lateef Adeyemi Adeshina, the Baale of Agboyi III, “Even if it doesn’t rain, the water rises,” His words are not alarmist—they are lived reality. In Agboyi, flooding is not a seasonal surprise but an annual certainty. The lagoon swells, creeping silently into homes, swallowing fences, washing away childhood toys and livestock alike. The water climbs as high as five meters in some parts, rendering some pathways unusable and turning compounds into islands.

    Survival by adaptation, not design

    Like is natural with humans, the people have responded the only way they know how—with quiet resilience. Some have built raised platforms inside their homes. Others have reinforced walls to withstand the surge. In some cases, even graves have been elevated, a sobering testament to the permanence of this crisis. “We cannot leave. This is our ancestral land. Our fathers lived and died here. We too will stay,” Chief Adeshina said with steady eyes.

    But resilience has its limits. Life in Agboyi is a daily battle with nature and neglect. With no public drainage system, no reliable waste disposal, and no government-built toilets, the river serves as both a source of water and a site of waste. It is not uncommon to see children swimming in the same spot where refuse floats and adults squat in makeshift wooden latrines.

    There are no illusions among the people. They know the water they use to cook, bathe, and drink is not clean. Waterborne illnesses are common, and when they come, there is little in the way of medical support. The nearest health centers are often inaccessible during the worst of the floods, and many residents cannot afford private treatment.

    According to Salewa Akinrogun, a trader in Agboyi I, “We spend more money on water than food.” She buys water in a gallon for ₦100, but it is never enough. Boreholes promised by politicians have yet to materialise. Pipes lie buried in promise, not in practice.

    The Red Cross arrives, but the government lingers

    Despite this, Agboyi has not been without help. A turning point came four years ago, when the British Red Cross, in partnership with the Nigerian Red Cross Society’s Lagos branch, stepped into the fray. What began as a humanitarian intervention soon evolved into a multifaceted program focused on resilience, empowerment, and infrastructure. The Red Cross did not merely drop off supplies and disappear; they embedded themselves in the rhythm of the community, earning trust and building systems.

    According to Mr Olakunle Lasis, Branch Secretary of the Nigerian Red Cross, Lagos.  “When we first came here, many people thought we were just another NGO dropping off aid. But our goal was not just to respond—it was to build long-term resilience. We wanted to leave behind systems that would survive long after we stepped back.”

    Their work was transformative. Cash distributions revitalised small businesses, allowing residents to purchase goods, rebuild stock, and meet urgent household needs. Protective items—rain boots, mosquito nets, and raincoats—reduced exposure to the elements. More importantly, the Red Cross introduced systems for long-term survival. Water testing and purification campaigns helped communities understand how to treat water at home. Schools became centres of hygiene education, where children learned to wash their hands properly and returned home as small ambassadors of cleanliness.

    The disaster management Officer, Ige Oladimeji, stated that “The water quality was toxic. We found E. coli levels far beyond acceptable limits. That’s when we knew water purification had to be central to our mission—not just relief but education. You can’t stop a flood, but you can reduce the illnesses that come with it.”

    In total, the Red Cross injected more than ₦358 million into Agboyi’s struggling economy—an intervention of a scale unmatched by any state or federal effort in recent memory. Over the span of four years, the humanitarian programme reached approximately 4,000 households across Agboyi I, II, and III, touching nearly every corner of the community. For Victory Shola, it was the first time any form of organised external support had not only arrived but stayed long enough to make a measurable difference. It stands today as one of the most extensive and sustained humanitarian interventions in the history of the three Agboyis.

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    Behind this practical work was a strategic push toward what the Red Cross called “humanitarian diplomacy.” This involved linking Agboyi’s traditional leaders with ministries, government agencies, and NGOs that had long overlooked them. Slowly, the doors of bureaucracy began to open. Relief from NEMA (National Emergency Management Agency) became more regular. Visits from the Ministry of Environment were no longer one-off appearances but part of a growing acknowledgment that Agboyi exists.

    But aid alone is not enough. As the Red Cross built relationships and delivered resources, they also worked to create local structures that would outlive their presence. Community resilience committees began monitoring water levels and issuing early warnings. Youths were trained in first aid and emergency response, ensuring that when crises came—as they inevitably do—the first responders were neighbours, not outsiders.

    Crucially, the Red Cross insisted on inclusion. Women, people with disabilities, and residents were all brought into planning and decision-making. A confidential hotline allowed residents to report abuse or misallocation of aid, and oversight from the International Red Cross ensured that accountability was not a buzzword but a practice.

    Voices rising from the water

    Still, the community yearns for more. Infrastructure remains the gaping hole in Agboyi’s survival plan. A bridge now connects Agboyi I to the rest of the city—a hard-won victory—but Agboyi II and III remain cut off. A modern hospital stands, built but unequipped; its wards empty and silent. Roads are still nonexistent. During elections, politicians arrive with promises and plastic smiles, only to vanish once the ballot boxes are sealed.

    Kemi Omolade, a trader in Agboyi II, is one of the many whose businesses received a lifeline from the Red Cross’s support. “The money helped me restock,” she said, “but we still need the state government.” In her tone was not ingratitude, but exhaustion—the weariness of someone who has heard too many promises echo across too many floods.

    From Agboyi III, Kazeem Adejumo paints a grim picture. “We swim and defecate in the same river,” he said. His words cut through policy reports and strategy papers with the raw truth of lived experience. For him and his neighbours, development is not a concept; it is clean water, a working toilet, a reliable clinic.

    The community chief, Agboyi III, spoke for a generation caught between education and unemployment. “We have graduates—HND, BSc, even PhDs—but no jobs,” he said. “We need empowerment, not just palliatives. Let the government stop using us for political theatre.”

    A floodplain, not a settlement  – Government responds

    In the face of growing calls for more robust infrastructure and state support, the Lagos State Ministry of Environment and Water Resources maintains a firm position: Agboyi’s geography makes permanent habitation risky, and government intervention can only go as far.

    The Director of Public Affairs at the Ministry, Kunle Adeshina, speaking on behalf of the Commissioner, described Agboyi as a natural floodplain and low-lying wetland.

    “It’s a floodplain. Even during very dry seasons, if you go there, the water is always there. That place ordinarily should not be a habitation,” he said.

    According to Adeshina, the state government has consistently advised residents of the dangers of living in such terrain.

    “Governments over the years have made it clear to these people that it’s like going to water territory to meet it. There’s no way around it. You’re displacing water from its natural habitat. That comes with consequences.”

    He emphasised that the location’s topography means the area will remain vulnerable, regardless of rainfall or drainage interventions.

    “That you’ve lived there for 600 years doesn’t change the fact that the land is not meant for settlement. Most of the time, their only mode of transportation is the canoe. It’s not even just September to October. It’s all year round.”

    Adeshina further argued that many buildings in the area were constructed without proper approval or planning permits.

    “Some of these communities grew from scattered settlements to densely built areas, often without regulation. Selling land in such terrain—where none should be sold—has worsened the problem.”

    While acknowledging the community’s ancestral ties, he pointed out the limitations of urban planning in flood-prone zones.

    “When you have too much flooding in such low-lying areas, people should consider relocating temporarily to higher ground. But most won’t agree. They cite ancestry. Nobody disputes that history, but it doesn’t change the environmental reality.”

    He also noted that the state has not been idle. Bridges have been built, and more may come, but responsibility is shared.

    “It’s not that the government is doing nothing. Bridges have been built to assist them. If they want more, they should channel it appropriately. But no one should suggest that it is government action that caused the flooding. They built into water.”

    While not dismissing the community’s struggles, the ministry’s response underscores the broader debate between urban expansion, ancestral claims, and environmental sustainability.

    A call

    As Lagos builds sky-high towers in Lekki and expands expressways through Ikoyi, Agboyi waits, afloat on its own patience. Yet that patience is not endless. The people here are not begging for charity—they are demanding dignity. They want roads, not excuses. They want clinics with staff, not structures for show. They want clean water that does not come with a price tag. And most of all, they want to be heard not just when the waters rise, but when they fall.

    Agboyi’s battle against rising waters is not simply a fight against nature. It is a struggle against systemic neglect, political apathy, and a city that too often turns its back on its most vulnerable. Yet in the raised graves, the floating schools, the rebuilt stalls, and the stubborn hope of its people, one finds a community that refuses to drown in silence.

  • ‘We must return to God’s original template for wealth’

    ‘We must return to God’s original template for wealth’

    The Senior Pastor of The Fair Havens Christian Center, Obanikoro, Lagos, Pastor Christian Chukwuekezie, has called on the Church to return to God’s original blueprint for prosperity, cautioning against the rising trend of preaching wealth without true discipleship.

    Speaking during the church’s Kingdom Wealth and Prosperity Summit in an interview with ADEOLA OGUNLADE, he shared insights on the summit’s focus, the dangers of prosperity-only messages, and why Nigeria’s leaders must surround themselves with truth-tellers rather than sycophants.

    His year’s Kingdom Wealth Summit focuses on Kingdom, Wealth and Prosperity. What’s the central message?

    The theme is ‘God’s Perspective on Kingdom, Wealth and Prosperity.’ We’ve observed, by the leading of the Holy Spirit, that there’s a distorted view within the Church on these matters. There’s an urgency to return to the original template: Why does God want us to prosper? Does He want to prosper everyone indiscriminately? And what is the standard we must uphold to truly walk in the reality of Kingdom wealth?

    Between last year’s summit and now, what impact have you observed?

    We have witnessed remarkable transformations, particularly among young people who once felt hopeless—even suicidal. Through our Kingdom Business School teachings, many have embraced biblical principles, stepped out of their shells, and begun to live with renewed purpose.

    The greatest testimony, however, is not in material possessions but in changed lives. People are learning to relate to God for who He is, not merely for what they can receive from Him. As their love for Him grows, provisions and miracles naturally follow.

    We’ve also seen unusual testimonies of divine intervention—members receiving contracts or breakthroughs they never pursued, which we can only attribute to their deepening relationship with the King.

    Prosperity preaching is often criticised as a Third World phenomenon. Is this a problem of doctrine or context?

    Any message that cannot be preached in Dubai, Saudi Arabia, the UK, or anywhere else is flawed. God’s plan for wealth was never limited to “gold and silver only.” When churches focus only on “make money, make money” without building character, they produce what I call “money misroad.”

    Wealth without character leads to pride, dishonour, and abuse. Jesus Himself taught character first, saying: Seek first the Kingdom of God and His righteousness, and all these things will be added.

    The real issue is that when “kingdom truth” is neglected and only scarcity-driven preaching dominates, the message cannot stand the test of time. If the church becomes a “bless-me club,” where people believe God is interested only in material gain, then we’ve missed the point.

    Even Solomon’s temple, decorated with gold, teaches us that wealth must be understood in context, not idolised. When pastors teach only “go and make money” without shaping the character of those who will handle wealth, they end up raising people who have money but lack discipline, humility, and godliness.

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    Ultimately, prosperity without character is emptiness. The goal of the gospel is not just riches, but transformation.

    How can the Church correct this imbalance?

    By returning to Genesis. In the garden, Adam lacked nothing until rebellion came. The key is alignment with God’s will—when you walk in His purpose, provision follows.

    We must discipline people properly, teaching entrepreneurship, skill-building, and personal development alongside faith. God blesses “the works of your hands”—so there must be works for Him to bless.

    Given Nigeria’s current economic challenges, is there hope for believers?

    Absolutely. Our economy is not man-made—it’s God’s economy. In famine, God’s people can still have abundance. But hope is tied to alignment with God’s will.

    If you could advise the President, what would your advice be?

    The wisdom and strategy come from God. Surround yourself with people who speak the truth, not sycophants. Leadership requires integrity, foresight, and skill. Election season is over—now is the time to build a nation, strengthen institutions, and leave a lasting legacy. Nigeria has the talent; we only need the right leadership environment to thrive.