Category: Victor Akande

  • Nollywood in post COVID-19

    Nollywood in post COVID-19

    By Victor Akande

    If limited public gathering continues to be the new normal, the rising cinema culture in Nigeria will experience a premature landing. The situation can only take us back to a somewhat analogue era.

    What this simply means is that, we would probably be back to how entertainment was consumed in Nigeria before 2007, when ‘Through the Glass’ a film by Stephanie Okereke-Linus opened the floodgate to a modern Nigerian cinema era.

    Recall that Nollywood earned its name from a DTH model, and while the home video business held sway; the transition was from VHS to VCD and DVD.

    In all, one factor that has remained a setback for this model is the problem of piracy, until the cinema came to the rescue, and subsequently; pay TV acquisitions, and digital streaming. Without doubts, this forms of distribution and exhibition has relatively earned our filmmakers some ROI.

    There was a resurgence of the cinema going culture in Nigeria in May 2004 with the establishment of Silverbird Cinema at the Silverbird Galleria inLagos, but at the time, Hollywood films dominated the exhibition space largely because Nollywood had maintained a direct-to-home production, and later on, the Africa Magic chains on Dstv.

    Now that what appears to be the new normal is home entertainment, not only will pirates be waiting with their desperate fangs again, the lessons of quality upgrade that theatre has taught our filmmakers are likely to drop too — the latter because after the establishment of Silverbird Cinema in Lagos, one of the earlier challenges for Nollywood films in the theatre was that they were adjudged unfit due to low quality of production, until filmmakers began to use upgraded equipment.

    While a predominant home form of entertainment will not be a problem for the developed countries, the same cannot be said of Nigeria where poor electricity supply and high Internet tariff continues to be a huge challenge. Unfortunately, resorting to VCD/DVD distributions will only re-enact old nightmares.

    To understand what cinema business has done for Nigerian filmmakers since 2007 is to underscore the number of cinema houses and filmmaker-millionaires that have emerged through the theatre exhibition experience.

    Although ‘Through the Glass’ did not achieve much commercial success, having made about N13 million in three weeks of exhibition, the next remarkable Nigerian production, ‘The Figurine’ (2009), by Kunle Afolayan endeared more people to the cinemas, thus the film made about N25million.

    Read Also: Chizzy Alichi: Nollywood girls are best wife material

    There was a notable progression in box office earnings, as a project, ‘Ije-The Journey’ (2010) by another Nigerian filmmaker, Chineze Anyaene, who also attended the New York Film Academy recorded N59 million, showcasing in five cinemas across three Nigerian cities.

    It was the first time a Nigerian movie was making such earning. And this brought hope to many who began to see the cinema as a way of outsmarting DVD pirates who were known to feast on the IP rights of filmmakers. For a long time, ‘Ije’ became a reference point for possibility.

    When in 2012, the first Filmhouse Cinema was opened in Surulere, hope for more earnings rose, but for a while, none was able to beat the record of ‘Ije’.

    However, Kunle Afolayan’s ‘Phone Swap’ (2012) was an improvement on ‘The Figurine’, having made about N30million in the cinemas.

    Again, Afolayan’s ‘October 1′ (2014) was an improvement on his previous work with more than N35million box office sales apart from about N60million it clinched through the filmmaker’s private screening initiative.

    In the same year, there was another unprecedented bumper earning by first-time feature film producer, Ayo Makun whose film, ’30 Days in Atlanta’ made N100million.

    By this time, Filmhouse’s strategic development plan to roll-out 25 cinemas over a six year period had yielded about 60 per cent, added to the likes of Viva Cinema in Ibadan and Ilorin, Kada Cinema in Benin, Dews Cinema in FESTAC Town, Royal Cinema in Alimosho, 5D Cinema 9Ja in Port-Harcourt and Genesis Deluxe Owerri among others.

    As the cinema houses rose in number and across several Nigerian states, the exploits of Nigerian films in the cinemas have been particularly remarkable.

    From ‘The CEO’ to ‘Wives on Strike’, ‘A Trip to Jamaica’, ‘The Wedding Party’, ‘The Wedding Party 2’, ‘Chief Daddy’, ‘Sugar Rush’, ‘Merry Men’, ‘Merry Men 2’, ‘King of Boys’, ‘Your Excellency’, and ’10 Days in Sun City’, the figures are in hundreds of millions of naira.

    With the above scenarios, it is obvious that the best form of adjustment is not to return to the failed VCD/DVD days, but a proactive measure of improving the economy through constant electricity and affordable Internet services.

    This way, local earnings by our filmmakers can complement the inflow from streaming Nigerian films among consumers in the Diaspora.

  • 10 minutes with the Rainmaker

    10 minutes with the Rainmaker

    By Victor Akande

    His mannerism and impaired speech could be likened to those of a drunken man; not one warped by hard drugs. His crazy mien was a spur-of-the-moment, and one could tell that Majek Fashek was a restless jolly good fellow. His sobriety occurred as sudden as his restiveness, and within that instant solemn moment was the innocent look; eye balls revealing one of the charms of his heydays – period that earned him the ‘Rainmaker’ moniker.

    Like a snail feeling a strange surface, Majek’s boisterous gregariousness retreats with the appearance of a stranger. If he got kicking in the presence of a visitor, he merely chose to throw caution to the wind. I noticed he was watchful, vigilant, and mindful of everyone around. His mood changes slightly after noticing how luring I had become. We had sat closely for three minutes, and I had tried to make a sense of his gibberish tale. When he notices my nosiness, he narrows his gaze, asking: “Who are you?” Without waiting for a reply, he stands up, fetches a lighter, and lights a cigarette. “I am a journalist,” and without giving a thought to the reply, he walks away, leaving an almost empty bottle of Stout behind. When he resumes his drinking, he was done getting up close and personal.

    It was a chance meeting in a Lagos clubhouse, where his then stint manager, Hajia Amina Dangaji and her entourage were to host a meeting. They had shielded people from taking pictures or having any formal interaction with the artiste, but perhaps just so, it didn’t look like he was being policed around, and the little time, away from their eyes, was my 10 minutes with the Rainmaker.

    “Samuel was a servant of Elias… Ella…” he begins. “So one day, when Samuel was sleeping, God called him saying, Samuel! Samuliah! But he got afraid and ran to Elias. He said to him, ah! Dem call me o… Dem call me o, na you call me? He was afraid, he think say na juju.” Majek drifts away from the Bible story, hinting briefly on the subject of mysticism. “But juju na fear,” he says, “It’s a mind game. The third time God called Elias, he had the boldness, and so he said ‘speak Father, your son is listening,” God talks in voices. To work with God, you can be a mental man, if you can handle it. God is a spirit, and he who must worship God, must worship God in truth and in spirit.” The artiste hits the butt of another cigarette against his left arm severally before torching its tip.

    “You know what? I left my house this morning… I was all-alone in my house (I wished this new line had continued)… Samuel, at last, was able to listen to the voice of God. It was Samuel that anointed David abi? I know Bible. I no wan talk…” I was lost again, struggling to align his thoughts in my head. I wanted desperately to keep a line of conversation, so I said to him: “I’m sure you understand the Bible more than some pastors we have around these days.” He takes a deep one off his cigarette and bursts into a song: “Pasito na him be him be?” he tries to sing a line of late Fela Anikulapo Kuti’s song. “Anikulapo, I will never deny Anikulapo. He was an African pastor. He was an Osa (deity)” He says, as he released some spent flame.

    “Were you a Bible student at some point?” I asked, attempting to bring us back on track. “I studied the Bible while growing up,” he says. “I know the Bible, but I can’t make references.

    But I studied the book of Moses. Then at a time, I went overboard. I began to read mystic books. And I had to stop.” He looks sober at this point. “Mystic book is very dangerous,” he continues. “You’ve got to go with the rules to avoid accident. The Bible is the best. Mystic books are very dangerous. They have rules, like the native doctors’ rules.”

    “What’s your name?” He asks. I told him. He takes a deep breath, acting like a parapsychologist, and then says nothing. “There are several books, some can lead you astray, but the Bible will not.” He stresses with a tone of finality. Next, he talks about his next album and video. He says it is called ‘Olodumare music’. “Jah music,” he tries to interpret. He says it was a sole effort and not collaboration with any artiste.

    “Pressman,” he says after a sip. “You know Nduka?” he asks, referring to the publisher of Thisday newspaper. “Tell Nduka that you saw me. He is my friend. Na him bring me nah, and Azuka na him arrange am wey dem bring Beyonce from South Carolina. Missy Elliot, Snoop dog… at a time I was afraid to stay in Nigeria because of the system. But God is wonderful, and having stayed in Nigeria for a year and half is a miracle. I didn’t know I could do it, but God say make I come. Our people are suffering. After Fela, it’s me. Fela gave me his power. King Benedict of Italian. I am the new Benedict; Gbabee!” he says, tapping me hard on the shoulder. “Awon orisa (Yoruba word for deities)… Benedict don dash me the crown. Who born their father?” he drifts again. “Fela came to meet me. He blamed me for not going to Afrika Shrine. I tell you the truth; I’m a prophet of God. Taborah de o Alleluyah… Ajajun laja ijo wa, eho iho ayo, ekorin…,” he bursts into a white-garment church Yoruba song. “I’m a Taborah boy. I’m Aladura (white garment church member) forever, he says, singing the song again and again.

  • Are creatives on another cockroach-horse ride?

    Are creatives on another cockroach-horse ride?

    Victor Akande

     

    I received with reservations, the current touted plan by the federal government to provide palliatives for the creative industry. The move appeals to me like another government’s lip service agenda to issues of national importance.

    Covid-19 appears to have provided another opportunity for every ministry to present a brief — that is all that seems to matter – result is secondary.

    The Ministry of Information and Culture may just be too overwhelmed with other responsibilities to genuinely take the creative industry seriously.

    Let me start with the inauguration of a committee for the proposed Motion Picture Council of Nigeria (MOPICON) on April 12, 2016.

    The Ministry had since received the report of the Review Committee on the MOPICON draft bill. However, five years down the line, there’s nothing to show for the time and efforts put into the exercise.

    To underscore what a colossal failure this is turning, is to know that we are referring here to, just a single unit of the entire creative industry in Nigeria. And the assignment is merely to unify the industry into a self-regulatory body to be backed by law.

    The Federal Government had pledged to immediately kick-start the process of making the regulatory body a reality, after engaging a 29-member committee, comprising members of the various Guilds and Associations in Nollywood, as well as representatives of the Nigerian Film Corporation (NFC) and National Film and Video Censors Board (NFVCB).

    What could have so hindered the Ministry’s interest in setting up MOPICON, driven by the fact that, as supervising parastatal, they desired to work with a formidable representative group that is empanelled to lobby for the growth, development and welfare of the industry and its practitioners, as well as a better organized and economic vibrant industry? Assuming that this singular assignment became so huge for the Ministry to advance, what happened to the National Endowment for the Arts (NEA) and Tourism Development Fund it also promised?

    Like MOPICON, the NEA fund was inaugurated five years ago, and had since been lying fallow. With the current Covid-19 pandemic, it has been dug up under the guise of repackaging it to suit current realities.

    For goodness’ sake, what are we repackaging in a product that is yet to be? Like the Yoruba saying posits: if we spend 20 years preparing for madness, how many more years would be left to roam the street? If for five years, all that we are doing is inaugurating, repackaging and amending acts, how long will it take to lobby, establish and bring the acts to fruition? I am not taken by the dangling of some CBN’s N50billion in the face of stakeholders.

    The finance sector has its own mandate, and they have been playing their roles from way back, through NEXIM, BoI, and Ministry of Finance.

    The Information and Culture Ministry must develop and pursue a clear agenda, if it must be seen to be contributing its part in making the creative industry a viable alternative to oil.

    Nigeria has peculiar economic challenges. Thus, if our idea of NEA is a copy and paste version of the National Endowment for the Arts of the United States federal government that offers support and funding for projects exhibiting artistic excellence, the current move by the Trump administration to cut out this funding could trigger another dogmatic amendment by the Nigerian government.

    Therefore, this current covid-19 way of exploring financial models to help the creative industry (including the traditional media) fulfil its functions during and after the coronavirus pandemic in the country seems to me like another hoax. I am not averse to miracles.

    The saying that Nigeria’s creative industry is developed mainly by individuals’ efforts is still rife. Thus, government needs to be awake to its responsibilities, if its agenda of economy diversification from oil is anything to go by. There is need to re-position the creative sector for auditable structure and optimal returns.

    On the aspect of ROI, piracy being the common threat is still ubiquitous. This is just as a palliative called Private Copy Levy; a form of royalty that musicians and audio-visual entrepreneurs earnestly desire has become a tall dream.

    So much has been said about the need for government to create enabling environment for creative enterprise to thrive.

    So much for security at film locations; so much for import waivers, especially capital equipment and support for trade related initiatives; so much for transformative policies around access to finance and distribution; so much for international treaty agreement ever since the film industry was returned to the Ministry of Information and Culture.

  • BBN: Gathering’s not a death sentence

    BBN: Gathering’s not a death sentence

    By Victor Akande

    With the recent announcement by Multichoice, of the fifth season of Big Brother Naija (BBN) premiering this July, it is another opportunity for critics of the show to wear their toga of opprobrium. This time, their argument will assume a more arrogant posture over what, in their estimation, is a narcissist disposition of the organisers in the face of a world-ravaging pandemic. In a short while, these self-acclaimed pundits on how not to run a show will fill the social media space with beer parlour tutorials.

    It is obvious to discerning minds that after COVID-19, the world will never remain the same. And I tell you; one of the things that will make way for people and businesses will be creativity. And as the world finds its path back to business – new rules of engagement will outsmart the odds, creativity and technology will blaze the trail, and gathering will no longer be a death sentence – this trend, my brother, is the new normal.

    Need I say that Multichoice, organisers of BBN, is a continental company, run by think tanks, and I don’t see how the sentiments of some Facebook junkies count here.

    With the cancellation of major sporting events, soap operas, dramas and shows with live audiences; the race is on for new television shows which can be made in accordance with social-distancing rules. Reality television is noted to be less challenging to operate at a distance once the cameras are in place. This is, in addition to the fact that, it can be delivered by a virtual host.

    People are entitled to the kind of entertainment they choose, but as a fan, I have maintained that Big Brother is not an adventure reality show, but a lifestyle genre. It has its peculiar shtick, which, I believe, is a mental health game – relating to human’s emotional, psychological, and social well-being. It is all about how we think, feel, act — how we handle stress, relate to others, and make choices. Big Brother format is not exclusively a game of physical strength, but of endurance, tolerance, diplomacy, alliances, team spirit, creativity, and love – everything within the mental space.

    Organisers of BBN are part of our society. As a company under the law, they are socially responsible to the society in more ways than us, the individuals. Why would anyone think that they are not sensitive to the health of members of the same society? That said, it would be rhetorical to ask why they will allow a physical gathering (if they choose), knowing that confirmed Covid-19-negative people can cohabit; as long as none among them is exposed to a stranger during the period. And to think that virtual engagements can also be an effective fusion for auditions, crew members, and guests on the show, we can only give the organisers benefit of the doubt without belaboring the safety rules regarding COVID-19.

    Here’s a tip on how Big Brother Brazil rounded off at the wake of the pandemic: about six contestants were still in the house when the first case of Covid-19 was confirmed. As usual, they had no contact with the outside world because phones, media and any contact with the outside world was forbidden, while new contestants entering the house were banned from talking about the virus. The show had continued without a live studio audience, and with increased hygiene measures and constant monitoring of the contestants by a medical team, up until the finale on April 27, four days later than originally planned.

    Methinks that if a show that was not in any way prepared for the pandemic, in one of the most hit countries, could see it to a logical end, I do not see the big deal in hosting the Nigerian version this year. Lastly, to borrow the words of Big Brother Brazil’s general director Rodrigo Dourado, “In the face of the current world reality, ‘being confined together’ has (only) gained a new meaning.”

  • Canadian  based singer  john tony  serenades with  ‘would you mind’

    Canadian based singer john tony serenades with ‘would you mind’

    With Victor Akande

     

    With his plans of churning mind-blowing songs, Canada based Nigerian, Taiwo Oyinloye aka John Tony has made good his promise with his latest single currently making waves in Canada and Nigeria; ‘Would You Mind.’

    The Kwara State-born rapper, songwriter and soul musician hinted that his music influenced by Drake, Juice Wurld and Playboi Carti has helped his versatility to sing different genre of music such as Hip-hop, RnB, rap, pop, Afrobeat, etc as his music focuses on love, romance, money, family, heartbreaks.

    He explained why his music is all about love. “Would you mind” is a hip hop/pop which expresses adoration. It gives a calming effect and offers assurance, trust, and hope, which are, of course, some of the virtues of love.

    “Love is a strong force. It is the basis on which the earth was created and everything therein was formed. It is a powerful emotion that has the capacity to affect massive positive changes. However, it is disheartening to see how love has been destroyed by people.

    The theme of my first single on ‘Love’, in order to redefine what love is. Not withstanding the fact that the superficial plot is focused on an expression of deep-seated feelings of love for a beautiful lady, the song has even deeper meaning and messages for everybody, regardless of their relationship status, in its lyrics.

    It exhibits the qualities of love, chiefly of which are its optimism and strong faith in the person being loved. With these, I intend to teach people the need to embrace the real virtues of love – willingness to go all the way and be there for one another.”

    Oyinloye said that he would love to collaborate with Wizkid, Olamide, Davido, and Burna Boy because, “growing up as a lover of Afro beats, all of these musicians have brought their own style and talent which has impacted my life positively.”

    He, however, disagrees with the opinion that music in his generation cannot stand the test of time like renowned artists like King Sunny Ade, Onyeka Onwenu, Ebenezar Obey, among others. He said: “Musicians of this generation also sing evergreen songs in their own unique way.

    They sing songs that you can understand and relate with. I sing songs that people can relate to, by using simple words.”

    Talking about basic life lessons that guide him and when he made a big break in music, he said: “The basic life lessons that guides me when I relate with people is that life is very simple.

    People should treat other people the way they want them to be treated, which I have imbibed in my interaction with people.

    I wouldn’t necessarily say I’ve been there in the music industry. I just dropped my debut single this year. I took a break from music after High School.

    When I was still in school, myself and two of my friends would sing to entertain students. After I graduated, I stopped singing with them.”

  • Unfestive streets of Cannes

    Unfestive streets of Cannes

    Victor Akande

     

    IT’S another time of the year, but for the Covid -19 pandemic, the airspace to Southern France would have been busy, and so are the roads and railway lines from different parts of Europe.

    Grand hotels, restaurants, theatres, and the seaside are all empty. There are no celebrity chauffeuring, no exquisite fashion display, and no red carpet glam.

    The unusual has happened, as Festival de Cannes, scheduled to run from May 12 to May 23, was cancelled, and there is no offering of an online program.

    Like Cannes, Toronto International Film Festival (TIFF) is struggling with the same fate. But the North American film festival is looking at both onsite and digital innovations, which will provide options that will deliver for its audiences, support filmmakers and partners, and bolster the industry.

    TIFF says it will continue to follow the updates on COVID-19 closely, but while keeping hope alive, it is very uncertain that there will be a physical gathering in September.

    From the current look at the situation around the world, businesses in different country may open in the next four months, but not much can be predicted for international travels.

    Expectedly so, the festival organisers say: “We recognize that in planning for the Festival now, there is still uncertainty about what “people coming together again” will look like in September.

    For now, we encourage you to check in on your friends and family. Share your favourite films with them to watch at home.

    Our recently launched Stay-at-Home Cinema series, streaming on Crave, provides a way for communal filmgoing to still thrive. Let’s use great art to confront our fears, soothe our anxieties, and connect with one another.”

    But perhaps, unlike Cannes, TIFF may consider a digital festival; there is still time to plan. Cannes couldn’t get this off for fear it could compromise standard.

    Read Also: Organisers postpone Ikeji festival

     

    To shift films that have been planned to show on the big screen into online screening is out of the equation.

    But there are indications that online screening is inevitable to some extent as a way of getting some of its programs off the pile.

    To this end, the organizers of Cannes Film Festival say they are currently considering cooperating in some way with the Venice International Film Festival.

    Venice, one of the three top festivals in Europe along with Cannes and the Berlinale, still plans to hold its festival, scheduled for September 2-12, 2020 despite the fact that Italy is among the hardest-hit by the coronavirus pandemic.

    And while the French festival’s organizers are loath to hold the actual festival online, they are still going digital in a sense.

    Cannes, Venice, the Berlinale, Sundance and Tribeca are among 20 international festivals offering viewers worldwide a free online film festival from May 29 to June 7.

    Under the name “We Are One: A Global Film Festival,” feature films, short and documentary films, music and virtual round tables will be presented on YouTube.

    But contrary to expectation, Venice says there is no plan to collaborate with Cannes in September. President of Venice Film Festival’s parent group, the Venice Biennale, Roberto Cicutto said he was confident Italian authorities would grant Venice special permission to open “six or seven circumscribed movie theaters” during the festival for screenings, but there is no dialogue with Cannes.

    Cicutto told Italian news agency ANSA that it would not postpone or cancel the 2020 event despite health concerns amid the novel coronavirus outbreak.

    Currently, Italy is in a near-complete lockdown, with all cinemas and nonessential businesses shuttered.

    The country has been among the hardest-hit by the coronavirus pandemic, with 179,000 confirmed infections of COVID-19, and more than 23,000 deaths.

  • Internet distribution to the rescue

    Internet distribution to the rescue

    By Victor Akande

    With a collection of entertainment made in Africa and watched world over, this month marks another evidence of Nigeria’s involvement in telling the narrative of the black man.

    Netflix, the world’s leading internet entertainment service provider, on Monday, announced the introduction of a Made in Africa collection – a curated list of African series, films and documentaries – to celebrate Africa Month and demonstrate the company’s commitment to the continent and its creative community.

    The collection is available globally at netflix.com/madeinafrica (or can be found on Netflix by searching ‘Made in Africa’ or ‘Africa Month’ or ‘Africa Day’) and will make it easier for members who love African stories to find something great to watch. It includes over 100 titles – including older licensed films and shows as well as Netflix Originals like Queen Sono, which debuted on Netflix in February, Blood & Water, which will premiere this month, and Omoni Oboli’s 2019 political drama, Love is War.

    The line-up also has critically-acclaimed films, documentaries and series like Jerusalema; King of Boys; Lionheart; Mokalik; Oscar-award winning film Tsotsi; Uncovered; The Wedding Party; Tjovitjo; Castle and Castle; The Boy Who Harnessed the Wind; Azali; Potato Potahto; Joy and more. Subscribers will also see major international films and series that were either predominantly or completely filmed on the continent, such as Holiday in the Wild (South Africa and Zambia); The Red Sea Diving Resort (Namibia and South Africa); Troy: Fall of a City (South Africa), Beasts of No Nation (Ghana), Blood Diamond (Morocco, Sierra Leone and South Africa), and documentaries, including Leonardo DiCaprio’s The Ivory Game and the Oscar-nominated documentary, Virunga.

    “This Africa Month, we’re excited to celebrate African stories and storytellers. This collection includes Queen Sono – our first Netflix original series – and as well as films like Catching Feelings, Chief Daddy, 93 Days, Merry Men. We hope that by making these ‘Made in Africa’ titles easily available, we will help ensure they are watched around the world,” says Ben Amadasun, Director of Licensing and Co-productions for Africa at Netflix.

    Africa has been tapping into Netflix’s $15 billion original production and licensing budget, and this is having a great impact on a sector with huge potentials but lacking access to the type of funding that enables filmmakers to easily produce content with the look and feel of international high-quality productions.

    Interestingly, the streaming giant has increased its investment in Nollywood with a recently launched Twitter handle, NetflixNaija and commissioning of a six-part series to be directed by directors Akin Omotoso, Daniel Oriahi and CJ Obasi.

    In spite of whatever inadequacies may currently exist on the platform regarding intellectual property coverage for Nigerian filmmakers, a contract with a streaming site like Netflix appears to be the only way out of the piracy problems faced by rights owners. The porous copyright laws and enforcement has allowed piracy to thrive in Nigeria, as efforts to stall illegal replication and distribution of films within days of VCD/DVD release has proved abortive. Thankfully, digital technology and Internet distribution have brought great relief to owners of intellectual property in Nigeria.

    Netflix is the world’s leading streaming entertainment service with 183 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without adverts or commitments.

  • Hush-hush contract

    Hush-hush contract

    By Victor Akande

    Everything is a secret to the average Nigerian celebrity. Unfortunately, this tends to colour or even distort information in a sector largely associated with glamour, fantasy and showmanship.

    Our celebs hide under the guise that they have their private lives to live, forgetting that they have become the proverbial gold fish by the nature of their jobs.

    It is not the fault of the entertainment reporter who seeks to know how a thespian or music star sleeps, wakes, eats, drinks and smokes, or even who he or she sleeps with because such a piece of information is not for personal consumption. A reporter is responsible to the public and a thousand fans out there, who want to know everything about their beloved stars.

    Sometimes, while starving the reporter of useful information that could enhance his or her job, the average celeb subjects him or herself to speculations, which often times are either true or half-truth.

    Perhaps, the only thing that is not sacred to some stars is a false account of how well their music or videos have sold. This crop of artistes like the hype, which they believe will up their profiles in the eyes of potential clients.

    To a large extent, reports about troubled marriages of celebs, which the media have been castigated for, often turn out to be true when such marriages eventually hit the rocks. Indeed, there is no smoke without fire, but this is not making excuses for some junk journalists who have capitalized on the social media craze to publish falsehood.

    However, the truth is, by concealing simple information, people give room for speculations. For a journalist who needs to turn in a particular story urgently, the page must be filled, whether or not the respondent is mum or decides to give a yes-or-no answer.

    Some celebs would rather not say a word; some would even become hostile because they do not want to be quoted out of context. But the best thing to do is to come out as simple and clear as possible.

    Let us leave the stars out for a moment and consider the same attitude from the corporate organizations which, expectedly, should know how best to manage public relations.

    Have you observed that there is hardly any endorsement that comes with an official monetary figure? Telecommunications companies that now have several artistes in their repertoire have never revealed the amounts for which the artistes were engaged. So also are companies that engage artistes in road shows. Information in this regard is often classified.

    Unfortunately, an artiste who is underpaid goes to town with a story of bumper harvest, when he or she can hardly fuel his or her car.

    When a contract is not spelt out for all to see, there will be no basis for comparison and reviews. In other words, an industry can hardly know how well it is doing.

    A friend said to me that the reason for this could be that the artistes don’t usually get the actual amounts, perhaps due to possible ‘settlement’ of the middlemen. But I think that should not be the reason the actual worth of a contract should not be declared. Whatever a brand ambassador decides to give the middleman in the name of bribe, kindness, agreement or remuneration is their choice.

    There is so much pretence in the entertainment industry, and this can only continue to make the artistes unprofessional, while making the sector more of a craft than a profession.

  • COVID-19, essential services and the creative industry

    COVID-19, essential services and the creative industry

    By Victor Akande

    The dust is yet to settle on the economic impact of the coronavirus pandemic all over the world, and one sector that is obviously affected is the entertainment industry. Ironically, the significance of this sector as an essential service industry is being underrated. You would agree with me that one way to cushion the effect of depression and anxiety in a period like this is through one form of entertainment or the other. For instance, study shows that the number of people said to have reported significant levels of depression and anxiety rose significantly after British Prime Minister Boris Johnson’s announcement of a historic lockdown of the U.K.

    With social distancing measures, the entertainment sector is experiencing an unprecedented setback, as all shootings of films and TV programmes, public concerts and access to cinemas have been stopped. In Nigeria, we may not have the statistic to measure how people are faring, but our entertainment industry has been one of the factors that have kept the country going at a time like this. Unfortunately, and understandably so, an industry that provides such essential service has to be locked down. However, if its counterparts in the western could be feeling affected by the imminent loss, there is no gainsaying that Nigeria that is less cultured on rights and royalties of creative will cry more.

    Kudos to Copyright Society of Nigeria (COSON) for responding to distress calls with a N50million emergency relief fund for about 4,500 members on the society’s register. While we celebrate COSON that has managed to stay afloat in view of the tough terrain of the Nigerian creative industry, the number of beneficiaries cannot represent 20 percent of musicians in the country, let alone the entire creative economy. Thus, with an obvious lacuna that is hitting the entertainment industry in the face, and given the lessons learned, one can only wish for a paradigm shift for the industry after the pandemic.

    That said, I feel that in view of how government should respond to an industry it has so touted as a source of alternative revenue to oil, this is another opportunity for rethinking its priorities. And since we like to imitate the approaches of the western world in almost everything, here is another trend that might interest us.

    According to Hollywood Reporter, the global box office has already taken a coronavirus hit of at least $7 billion. If the remainder of March, April and May are included, lost revenue would climb another $10 billion, making a total loss of approximately $17 billion. And if the crisis continues beyond May, all bets are off. As a result, UNI Global Union, a global union federation for skills and services, gathering national and regional trade unions has joined other professional associations representing talent and crew in film and TV production in calling for urgent financial and social measures for the film and audio-visual sector over cash-flow shortage and to prepare for the reopening of society and creative, cultural and economic activities post-COVID-19.

    They reason that the backbone of the sector are the people in front and behind camera who are mostly employed on short-term contracts and do not have enough social benefits to fall back on during this crisis. The on-screen diversity and innovation displayed by the film and TV production sector across the world results from a strong and inter-dependent network of creative, financial and business partnerships, including many SMEs.  During this period, thing have been halted due to lack of cash flow and revenues to sustain their activities. This becomes a global concern as the TV and film sectors is said to account for about $540 billion of annual revenue.

    Nigerian filmmaker Madu Chikwendu raises a pertinent concern in a piece of March 29, 2020 titled Covid-19, The Creative Industry and Looming Recession, saying: “If we were the poverty capital of the world before Covid-19, what would Nigeria be after Corona?

    According to the notable practitioner, while Germany and the U.K Art Council have committed 50billion Euros and $190million to their creative sectors respectively, the palliatives from the federal government of Nigeria through the Economic Stimulus Bill 2020 have so far not accommodated its creative industries in spite of the huge losses it is suffering.

    “The government and private donors need to understand that the creative sector is one of the most vulnerable for the simple reason that it is characterized by the highest number of self-employed individuals and SME’s. Without movies, music, video games and other forms of entertainment, nobody would survive a lockdown. It is no longer enough to praise the soft power of the creative industries and the monumental contributions in engaging the youths. The government and donors need to match the importance of this great sector with commensurate support. The creative industries need support like other sectors.”

     What else can I say?

  • Getting creative within the rules

    Getting creative within the rules

    By Victor Akande

    As the world grapples with the spread of COVID-19, the disease caused by the novel coronavirus, it has become clear that the distress and uncertainty caused by the pandemic are additional doses of worry. Having heard of one dying before their death? This is the situation in which many have found themselves – romancing wrong remedies – in their desperate attempt to keep safe.

    For a virus said to know no cure, anxieties have grown with suspicious contacts, and imaginary preventive measures now take centre stage. These measures, which include self medication, alcohol consumption and ‘peppersouping’, among other intakes perceived to be tough on a virus, appear more convenient for most Nigerians than self-isolation.

    I have had a lot of mind-bugging feelings over how Nigeria is responding to the global call for self-isolation and social distancing as a way of flattening this dangerous curve, and I see how the lacuna in our system will again make us different for the wrong reasons. Apart from the peculiar lifestyle of my countrymen, our government’s default insensitivity to the issues of health, electricity and other basic facilities is about to, once again, reveal how infamous we have chosen to be.

    Against the backdrop of how technology is filling just more than the 2-meter space with palliatives that could help in these trying times, there is no gainsaying that ‘NEPA’; the now derogatory appellation for our electrical companies will not be there to facilitate the desired succour which entertainment has offered others. That said, whether or not we have the capabilities to handle a full-blown pandemic is a matter for another day.

    Read Also: The big lesson from COVID-19 — Consultant surgeon, Lagos General Hospital

    Practising self-isolation is not as easy as it seems, especially for a highly physical interactive society like ours. In Spain, Italy and other countries where stay-at-home enforcement is total, one may understand that this kind of solitary confinement could cause anguish and provoke serious mental and physical health problems. It can even be worse for juveniles in their formative stage, as this can have a profound effect on their chance to rehabilitate and grow.

    I have been monitoring new lifestyles recently, as millions of people around the globe are being ordered to stay indoors as much as possible, and I see how many are getting creative with their approach to socializing. This changes in their day-to-day lives nonetheless, connecting with other people remains incredibly important in these uncertain and stressful times.

    But while the rest of the world may have no problems getting on the Internet this period, we may either have ‘NEPA’ to blame for not giving us ‘light’ or the NCC for not making data affordable. Even for a slightly reduced pump price, how long can the people depend on ‘generators’ for a pandemic no one knows when it would give way.

    As a result, I see grown people violating this rule to mingle – children taking to the streets to play football – many putting their fate in God’s hands – and from others, the more disdainful saying: ‘something must kill a man’. It can be sad how citizens take serious issues with levity, worsened by little or no social orientation from relevant government agencies.

    For those who think that sitting to watch television is the real deal, you would soon realise how tiring doing that alone can become, because the body would ask for more. We may not have an indoor swimming pool to keep us going, a personal gym or large compound to ride our bicycle; the world is making do with some form of creativity. It is just time for family to bond, and you’d be surprised what the children can come up with if you lend your mind to it: Some local games; story folklores; some dancing; some singing… everything possible within the home.

    On the other hand is some virtual interactions that have made viewership gone up on streaming sites like YouTube and Twitch, a video live streaming service operated by a subsidiary of Amazon. I think that this is live-streaming’s moment because people need to be in touch. I read about some of the new streams that are happening on Twitch. A husband and wife are doing some cooking streams just as teachers and students are hosting daily yoga classes and so much more. Interestingly too, in some countries broad, schools are hooking children up with their classmates by sharing video/photo messages daily, considering that part of being in the kindergarten is the social learning that happens. I wish we had such facilities, but this is no time to sulk. These are unprecedented times indeed, and I see the need for us to get creative within the rules and eschew more crises.