Category: Women In Business

  • Exploits of an audacious entrepreneur

    Exploits of an audacious entrepreneur

    The founder/Director, Wizzy Pride Group of Companies, Glory Imabong Oniyokor, is gradually but steadily running a ring round Nigeria’s entrepreneurial space. With interests in education, investment, printing and food industry, the budding entrepreneur, assisted by over 30 employees, runs a thriving nursery and primary school, a foundation that trains women, a mobile food market that takes the burden of shopping off women and busy company executives, as well as a co-operative. She shares the secrets of her entrepreneurial prowess and future plans with Assistant Editor CHIKODI OKEREOCHA.

     

    Her business philosophy is simple and can’t be faulted. To Glory Imabong Oniyokor, one of Nigeria’s burgeoning entrepreneurs, business is all about solving problems.

    “It’s always about identifying a problem and looking for a better, innovative way to solve it. Try to solve that problem for somebody and, in doing that, it is a business already.

    “You just look at the cost of solving that problem and then add a little money to it and you are raking in more money,” Glory, who runs a chain of fast-growing enterprises with interests in education, investment and food industry, said.

    Hers isn’t an abstract or vacuous business philosophy; rather, it is one that is time-tasted and rooted in reality. And this, perhaps, is underscored by the fact that a common thread that runs through all the businesses set up and managed by the 2010 graduate of Business Administration from Lagos State University (LASU) and Master of Business Administration (MBA) is her ability to identify a problem and to provide top-notch, tailored solution.

    “The truth is that there is always a problem to solve; it’s just that people have not really opened their eyes to see it,” Glory emphasised. The entrepreneur, who sees opportunity where others see challenge, has been able to open her eyes to see problems that needed solutions hence, each of the business under her belt, The Nation learnt, sprang up and flourished from a problem solving mindset.

    For instance, the Akwa Ibom State-born budding entrepreneur and human resources manager is the founder/Director, Wizzy Pride Educational Services Limited, Wizzy Pride Investment, Wizzy Pride Foundation and Mobile Food Market, among others. And each of these businesses, she said, started from her quest to solve a particular problem.

    Take Wizzy Pride Nursery and Primary School, for instance, which is one of the enterprises under the Wizzy Pride Group of Companies, the school, nestled in Shagari Estate, Ipaja, Lagos, was established to solve the problem of women looking for a serene and secured environment for their children’s education.

    “I went into the business because I wanted to solve the problem of women who were actually in my shoes, looking for a good place to drop their children while they go to work and still have rest of mind,” Glory told The Nation.

    As she explained, it was when she started having her children and got into the shoes of other women who were also looking for where to drop their children that she saw that it was a very difficult problem to solve.

    However, what she and indeed, other women saw as a problem, requiring a solution was, for her, an opportunity to provide that solution by setting up a school. “I decided to resign from where I was working to solve their problem,” Glory stated, noting that the school business started about eight years ago, precisely 2012.

    Today, Wizzy Pride Nursery and Primary School is one of the most sought-after in and around Iyana-Ipaja, Abesan and Gowon Estate areas of Lagos. The array of qualified teachers under the school’s employ as well as its management’s emphasis on care for pupils has continued to push enrolment figures up.

    “It’s been interesting and rewarding, but it’s something that doesn’t just come easy; you have to prove to people that you can actually take care of their children. Now, we get referrals even from people that have relocated, sending people to us in the school,” Glory said.

    The same knack for problem solving, which, in the case of the school, manifests in taking proper care of the children, is also evident in Glory’s Mobile Food Market. This arm of her expanding business empire is all about shopping for women and corporate organisations.

    And like her other businesses that sprang up to solve identified problems and in the process make money, she said she set up Mobile Food Market after discovering that a lot of women want their houses to be stocked with food, but don’t have the time to go to the market.

    Her words: “People have the money, but don’t have the time to go shopping. So, when you reduce time and let people concentrate on their work, you are meeting some of their needs. I shop for them (women and corporates) and they pay for my services.

    “We shop at market price; they just pay us service charge. We buy exactly how it is sold in the market and the truth is that if an individual goes to market to shop, he can never shop the way we do because we buy directly from wholesalers, in bulk.”

    According to Glory, people are even surprised the way Mobile Food Market shops and they are ready to pay the service charge. “And even when you add the service charge, you will also still get the value of our services because your cost of transportation has to be added, and you are buying little quantity while we are buying volume,” she added.

    To drive home her point that Mobile Food Market is filling a niche in the food industry, Glory said an operational manager in GTbank, a woman, who was recently transferred to the bank’s Ipaja branch, confessed that the biggest thing she would miss is Mobile Food Market, because it was solving a lot of problems for her and reducing her stress.

    The entrepreneur has also been able to demonstrate her immense propensity to spot problems and provide innovative solutions to solve them when she launched Wizzy Pride Foundation. The Foundation trains women entrepreneurs on how to start and run successful businesses.

    The training, which is done yearly, brings together women from various works of life and vocations and trains them by using relevant resource persons and facilitators who understand the dynamics of today’s business. The training have been running except last year when the outbreak of the COVID-19 pandemic put the empowerment programme on hold.

    Although Glory said the Foundation could not hold the training last year because of COVID -19, it has moved from physical to online space  to continue empowering women. She said even during the COVID-19 lockdown, she had to run an online training for a woman who owns a school but needed to do other businesses to augment.

    “I decided to train her online and, as I speak, she has started and she is happy that, at least, she has an additional source of income outside school because a lot of proprietors were affected during the pandemic. So, it has been helpful,” she said, pointing out that the Foundation has so far trained over 100 women.

    Savvy, proactive and not one to miss a business opportunity with promises of a bountiful return on investment, Glory did not stop at empowering women; she moved a notch higher   by setting up a co-operative, under her Wizzy Pride Investment, to encourage women to save and also have access to loan to start and run their businesses almost at a zero interest rate.

    Again, the co-operative, which she started two years after establishing the school, was borne out of the need to provide solution to an identified problem, which is women’s access to capital to start and run small scale businesses. “A lot of people were coming to me, thinking that I had money to give especially women. But there was no money; we are all struggling. So, I decided to create an account,” the entrepreneur explained.

    Explaining further, Glory said: “I invited friends, about 16 of them, both secondary school friends, university and church friends and gave them the idea that what if we have an account where everybody will contribute little money into it and then when you need money, you just come and take and pay little interest. They all said it was a good thing.

    “The following year, five of them decided to start; they were saving N3, 000 each, some N5, 000. After six months, some of them needed money and we had an agreement that once you a member of this co-operative at no point will you withdraw all your money. You can only request and take loan not that you are closing your account. There are benefits for you saving and getting a loan because the interest is more or less zero per cent.”

    Like a seed planted on the riverside, the co-operative blossomed. From five members, it has over 600 members, according to Glory, who single-handedly did the registration and other documentations. Describing the initiative as “very useful for women,” she said the co-operative has two platforms. One is for members who save and take loan at almost no interest. The other is for business people who take loan and pay with interest.

    Irrespective of the platform, the co-operative has been a safe haven of sort for women, as its management sometimes goes to various markets to let women know that there is a platform to assist them with start-up capital particularly after the COVID-19 pandemic when a lot of them could not start their businesses. “We needed to assist them with little funds to start again especially market women,” Glory said.

    Expectedly, the co-operative has been hugely successful, with Glory noting that in a year, she makes close to 100 per cent of what she has invested. However, this has not stopped her from having her fingers in other juicy entrepreneurial pies. She also runs a flourishing printing business. She does printing jobs for individuals and corporates, schools, hotels, among others.

    Glory has also tried her hands on cleaning services, even though it wasn’t as successful as her other businesses. And how did she venture into cleaning? Her response: “At a point, I got so busy that even attending to my house was a problem. I mean cleaning the house. So, I thought of it that this is also a problem to several busy women. I was looking for a way to solve that problem for myself and also extend it to other people.”

    Accordingly, Glory wasted no time in partnering a parent in her school who was idle and who also loved cleaning. The duo registered a company. They started from cleaning homes, and then moved to companies, and the money started rolling in. She, however, said the business could not really fly because “We had little issues that were not welcoming to me, so I decided to back out.”

    But, how does the mother of three children balance her busy work schedule with family? “What I do is that I train people like me and I empower them to work. Training people helps reduce your job a lot,” she told The Nation.

    She noted, for instance: “In the school, I have somebody who has spent eight years with me and I have been able to train her to be like me. So, I might not be around throughout the week and the school will still open and close because I have trained her to also do what I do.”

    Encouraged by her strew of successes, Glory said access to finance is not and shouldn’t be a problem for aspiring women entrepreneurs. “Even the school business, I didn’t start it with my money. What I actually think should be women’s problem is getting the idea and also having integrity. In anything, even in words that you say, have integrity. That has helped me a lot,” she said.

    The astute entrepreneur said on the strength of her consistency and the integrity she has built into her chains of businesses, an aggressive expansion programme that will take her businesses, particularly her empowerment training for women to other states across the country is on course.

     

  • Making Coca-Cola’s sustainability model a reference point

    Making Coca-Cola’s sustainability model a reference point

    The Head, Public Affairs, Communications & Sustainability (PACS), Coca-Cola Nigeria Limited, Nwamaka Onyemelukwe, is building a strong and consistent public policy and sustainable agenda for the Coca-Cola business in Nigeria. The model, which is anchored on creating a more sustainable and better shared future and making a difference in people’s lives, if emulated and replicated by other corporate organisations, could be the tonic to achieving the United Nation Sustainable Development Goals (SDGs). DANIEL ESSIET reports.

     

    Her passion to create a fair and equitable world where the common man can have access to the basic necessities of life greatly motivated her to build a career around sustainable development. And the thought that her work puts a smile on someone’s face, especially the most-vulnerable, continues to propel the Head, Public Affairs, Communications & Sustainability (PACS), Coca-Cola Nigeria Limited, Nwamaka Onyemelukwe, to keep pushing the frontiers.

    For Nwamaka, who holds a Bachelor of Science (BSc) in Pharmacy from the University of Benin, Edo State, and Master of Business Administration (MBA) from the University of Lagos, creating a more sustainable and better shared future and making a difference in people’s lives, communities, and the planet by doing business the right way, is a way of life. ”This is what gives me the fulfillment and the kick to keep putting in my best every day,” Nwamaka, who is also an alumna of Harvard Business Publishing said.

    Indeed, in her capacity as head, PACS for Coca-Cola Nigeria, Nwamaka, more popularly called by the shortened form of her name, Amaka, is responsible for enabling sustainable business growth by building a strong and consistent public policy and sustainable agenda for the Coca-Cola business in Nigeria. She also oversees strategic communication and stakeholder management, as well as leads high impact sustainable programmes that create shared value in communities across the country.

    Amaka has also been championing the development and implementation of various award-winning initiatives across the country, raising awareness on several issues plaguing the society and driving behavioural change for the adoption of progressive practices. For instance, she is responsible for sustainability initiatives empowering over 100,000 women, recycling projects, securing financial inclusion for women as well as driving environmental sustainability in Nigeria.

    Also, under her charge, Coca-Cola has facilitated the award of over $1.9 million grants to local Non-governmental Organisations (NGOs) with key competencies from the company’s philanthropic arm, The Coca-Cola Foundation, leading to sustainable and enhanced communities. Her achievement in this space was recognised by the organisers of the prestigious Sustainability, Entrepreneurship and Responsibility Awards who named her as the first runner-up Sustainability Professional of the year 2020.”

    Through the Foundation, the Coca-Cola Company has also committed to giving back one per cent of its prior year’s operating income annually to enhance communities and protect the environment. The Foundation has so far given back over $1 billion.

    Indeed, experts say companies that make Corporate Social Responsibility (CSR) part of their core business strategies are more successful in more areas than those without such plans. Besides positively impacting people and communities, these initiatives have been directly linked to top and bottom-line growth, brand differentiation, customer loyalty and employee engagement.

    The most successful companies have a mission beyond making money—and their CSR strategy reflects that. And at Coca-Cola, the company decided that growing profitability doesn’t have to come at the cost of ethical responsibility.

    Explaining what informed the focus of the beverage manufacturing giant when it comes to sustainability, Amaka said the brand’s mandate was to refresh the world and make a difference. She said through this mandate, the company has distilled activities that have been identified to ensure the realisation of a better shared future.

    “The Sustainable Development Goals (SDGs) and our total environmental impacts inform our sustainability focus,” Amaka ssaid, adding that the company’s sustainability pillars focused on what it called the ‘4Ws’ – Water, Waste, Women and Youth Economic Empowerment, and Well-being.

    “We believe in empowering our people, creating equal opportunities, building inclusion, and supporting communities to achieve more, especially in times of need. We recognize that we cannot do this alone, that is why Coca-Cola’s sustainability model also involves collaborating with governments and local NGOs by empowering or increasing their capacity to implement numerous initiatives on a much larger scale,” she said.

    According to Amaka, the company believes that government, private sector, and non-NGOs need to come together to help solve issues currently plaguing the country and hindering its development. “Our strategy at Coca-Cola is a story of partnerships. We have been able to build strategic golden triangle partnerships to intervene in various areas enabling economic growth and grassroots development across the country,” she pointed out.

    In doing these, Amaka said one of the goals of the company’s various sustainability initiatives was to make Nigeria a healthier, more vibrant and bio-diverse place.  She said Coco Cola’s strategy is to stay focused and meet consumers’ needs and cope with economic ups and downs across the country, including sustaining the brand through digital marketing to be used by millennials throughout the world.

    Having come this far in positioning Coco Cola’s sustainability model as one to beat in the national and international corporate world, are there some lessons that could be learnt from Amaka’s impactful career? “Yes. Plenty,” she said, noting that number one is that “You’ll never be 100 per cent ready. Take each opportunity that comes your way and make the most of it. We all have big dreams and there’ll never be a perfect time or opportunity to take them on so start now.”

    Secondly, Amaka said there would always be obstacles and challenges, but it’s how one reacted and managed them that mattered. ”Another will be that not everyone will agree with your vision, but that doesn’t mean you’re wrong. If you’re confident enough, go for it. Finally, it’s ok to fail. It’s one of the best ways to learn, just never let fear get in the way,” she added.

    The business sustainability advocate has a few success nuggets for women entrepreneurs. “The first advice I will give is to understand your passion, realise that you can’t be like the next woman; never compare yourself to her.

    “Also, be open to opportunities and be prepared to spot growth propellers when they present themselves. Always remember that life is a marathon, not a sprint, so remain resilient, confident, and focused,” Amaka advised

    However, as hugely successful as her career has been, there have been challenges. For instance, juggling her work responsibilities with being a wife and a mother is no tea party. ”It’s never been easy,” Amaka admitted, saying, “Whoever coined the term “Work-Life Balance” must have been joking because it is a hard task trying to juggle a full-time job with being a mother.”

    According to her, being a working mum can lead to high levels of stress and feeling of guilt because “You have to divide your attention between work and family so learn to find the right balance and make perfect use of your support system. It will not be easy, but over time, you’ll get the hang of it.”

    Amaka, however, said the key to getting along is to stay organised and find one’s support system. ”Learn to be always fully present when you are available, stay organised and ask for help if you need it. Accept that there will be good and bad days so, don’t beat yourself up about mistakes and slights, but stay grateful for the opportunity to be a mother and have a great career,” she said.

    Before joining Coca-Cola Nigeria Limited, Amaka worked at Philip Morris International, where she served as Manager, Corporate Affairs. She started her professional career with Novartis Pharmaceuticals and served in various capacities before leaving the company to pursue other interests.

    Amaka is one of those who believe that the situation in Nigeria and Africa as a whole leaves a lot to be desired. According to her, it is an open secret that Nigerians and Africans generally are subjected to unprecedented levels of waste, health and other environmental challenges with little to no opportunities for women and youths.

     

  • Afe: technology vital to support children’s learning

    Afe: technology vital to support children’s learning

    The closure of schools last March due to the COVID-19 pandemic highlighted the challenges of educating the youth. As in most countries, adapting quickly to ensure the school year wasn’t lost was high on the agenda. Now, more than ever, using technology to support learning has become vital, according to the Managing Director of HP Nigeria, a technology company, Ifeyinwa Afe. Although her company supports remote learning through innovative and technology-driven products and interventions, she gave tips on how to make the right choice for a laptop to enable a positive learning environment. Assistant Editor CHIKODI OKEREOCHA reports.

     

    Even before the outbreak of the COVID-19 pandemic, the education sector was troubled. Issues around decrepit infrastructure, incessant industrial actions by teaching and non-teaching staff and poor enrolment, among others, brought the sector almost to its knees.

    With as many as 10.5 million children not attending school, mostly in the Northeast region, for instance, the nationwide closure of schools in March 2020 due to the pandemic highlighted the many challenges of educating the youth.

    With the closure also increasing the burden of continuing education on policymakers, school administrators, teachers and parents across the country, the Managing Director of HP Nigeria, a technology company, Ifeyinwa Afe, said it was clear to all, more than ever, that it was vital to turn to technology to support children’s learning.

    As in most countries, she said the need to adapt quickly to ensure the school year wasn’t lost was high, which was why the Federal Ministry of Education and the Universal Basic Education Commission set up the Nigeria Education Sector COVID-19 Response Strategy (FMoE, 2020).

    Ifeyinwa, who holds a Bachelor’s degree in Economics & Development Studies from Igbinedion University, Okada, Edo State, and an Executive Education Programme in Management from University of California, Berkeley, however, said the most practical response to the challenge tossed on children’s learning by the pandemic came from the Lagos State Ministry of Education.

    According to her, the ministry released a schedule of radio and television broadcast lessons for students in public schools, and also put in place additional technology-driven interventions.

    “Technology-driven interventions included the launch of virtual learning platforms, and the provision of e-learning resources such as HP’s Classroom of the Future (the solution offers smart, education-focused hardware coupled with cutting-edge software to support new teaching methodologies and empower all the key stakeholders in the classroom); SchoolGate; Mobile Classroom (resources that are relevant to secondary and post-secondary school students offering courses from Chemistry to Business Statistics to Operations research),” she said.

    The business executive with vast experience in Information Technology (IT) sales, corporate governance, and business management, listed other interventions to include the West African Examinations Council (WAEC) e-learning toolkit (that provides students with resources to effectively prepare for the West African Senior Secondary School Certificate Examination (WASSCE)); and Unity Schools learning platforms.

    Other e-learning resources accessible on the FMoE website included Khan Academy, Seesaw, National Open University, and UNESCO’s School Meets Learner Approach.

    “With the sudden shift to a hybrid of in-person and at-home learning, technology and digital tools are no longer just one component of learning, they have become crucial to students’ ongoing development, connecting teachers with their pupils, pupils with each other and to resources and learning materials, Ifeyinwa, popularly called Ify, said.

    She, however, said youths fortunate enough to attend private schools and universities were less impacted, as many quickly developed e-learning alternatives, embracing learning management systems such as HP’s Classroom of the Future, Moodle, Nearpod, and Edmodo; and held live video lessons on Zoom and Microsoft Teams, supplemented with audio-visual presentations on PowerPoint.

     

    Understanding learner attitudes and needs

    To drive home her point, Ify said the Education Partnership Centre (TEP Centre) in its “Learning in a Pandemic Report”, drilled down into the impact of COVID-19 on   youths’ education, highlighting some interesting findings  based on a survey with 557 students across 31 states in Nigeria and the Federal Capital Territory (FCT).

    TEP Centre is a pioneer in the emerging field of education partnership, specialising in research, design, implementation, support and evaluation of education programmes, projects and initiatives across the public, private and non-profit sectors. Its mission is to partner public and non-state actors to create a sustainable framework that will deliver improved access to quality education.

    The centre’s “Learning in a Pandemic Report” was revealing. For instance, 37 per cent of those surveyed reported that online learning was their main form of learning, 26 per cent used books as their main form of learning, and 23 per ent learned through WhatsApp. Interestingly, only one percent said mobile learning was their main form of learning, a further three per cent learned on mobile TV, five per cent from their parents and five per cent from home lessons.

    Reasons given for preferring online learning platforms included broad content such as core skills outside the school curriculum, flexibility and independence gained from self-study, and more learning time, as well as the opportunity to practice independent learning, mental toughness, digital skill acquisition and the ability to access quality and experienced tutors.

    When students rated the learning platforms, they identified some challenges such as network challenges, access to devices and other related infrastructure – such as electricity. When the respondents were questioned on what resources they needed to help their learning, the majority — 66 per cent — said they would need a laptop to learn from home, on their own terms.

     

    Addressing the challenges

    Ify pointed out that parents were determined to ensure their children’s success in learning. She, however, regretted that they faced many infrastructural challenges such as data costs, limited, poor quality, or no Internet access, and unstable electricity supply.

    “They (parents) have questions about how best to equip and prepare their children during the pandemic, particularly in light of different waves hitting, and the potential that schools will open and close erratically through the years ahead as the world tries to get a handle on the virus,” she added.

    The managing director of one of the oldest Original Equipment Manufacturer (OEMs) in the Nigerian PC and print market, said as noted by the respondents in the Learning in a Pandemic Report, laptops enable a child’s learning process.

    “While many people might focus on a smart phone, the smaller screen size, limited battery life made shorter by running various e-learning apps, and the need for data to access the portals mean it is a useful, but not ideal learning aid,” she said.

    Ify, who pointed out that “A laptop is an investment in your child’s future,” however, said it could be overwhelming choosing the right one to enable a positive learning environment. “There are a number of features you should look for when choosing a laptop to help your child succeed including: battery, camera quality, connectivity, mobility, power, and storage,” she said.

    The IT expert did not mince words when she advised: “When it comes to choosing the right laptop, choose a laptop that is built for tomorrow’s success, not just today’s needs. In doing so, she said it was important to make sure the processor is current generation.

    “Don’t be sold on older stock. Currently available 10th Generation Intel® Core™ i3 Processors are a good choice, and are responsive and reliable,” she advised.

    Ify also said it was important to make sure the hard drive can handle the workload. According to her, a 1TB hard disk drive will help to comfortably store schoolwork and projects safely.

    “Don’t forget they need to connect. Wireless connectivity (Bluetooth and Wi-Fi) is a must. Whether your child is at home, at school, or at a coffee shop, they should always be able to keep learning,” she added.

    That is not all.The HP Nigeria boss advised users to make sure the battery can last more than five hours and has fast-charge technology. As she observed, one of the biggest challenges to online learning and studying in Nigeria is erratic electricity supply, “so when you’re choosing a laptop, pick one that can power through the power cuts, so your child can create and study all day. A good laptop shouldn’t take more than 45 minutes to reach 50 per cent charge, and the battery should last as much as 7-12.5 hours.”

    Also, the laptop chosen should have a USB Type-CÂŽ port so, it was important to consider buying an external USB-C-based power bank for those times when the user will be away from home for extended periods.

    She also enjoined users to choose a laptop with a high-definition camera with an integrated microphone, as remote learning means not only watching one’s teachers present to him or her, but turning the camera around and confidently showing oneself and work to the teacher and the class.

    Noting that a bigger screen makes things easier to read, Ify said: “Choose a 14” or 15” screen so it’s easier to concentrate, and view presentations, and online applications and websites.”

    She also said durability matters – whether children are studying from home, or carrying their laptop to school. “Remember to make sure their laptop is reliable, lightweight, but durable,” she stated.

    Ify reiterated that buying a laptop for a child would not only help him or her succeed at school, but also empower him, by preparing him for future challenges, and helping him to acquire critical skills necessary to thrive in the digital era.

  • Rosemary: ‘Africa’s most impactful  entrepreneur’ charges on

    Rosemary: ‘Africa’s most impactful entrepreneur’ charges on

    Social entrepreneur Rosemary Obi pioneered “Project FX Africa,” the first-ever make-up reality show in Africa, in June 2016. It was a platform for new and upcoming make-up artists from Nigeria and other African countries to showcase their innate creativity. She is also the convener, “Empower 1000 Women,” which has so far empowered over 3000 African women in various crafts. The two initiatives, as well as her other entrepreneurial exploits, earned her the “2019 Most Impactful Entrepreneur in Africa” award by the Tony Elumelu Foundation. She shares her story of focus and tenacity with Assistant Editor CHIKODI OKEREOCHA.

     

     

    Focus, tenacity and planning are her greatest assets. And by leveraging these attributes, Rosemary Obi, a Nigerian make-up artist and social entrepreneur, has effortlessly transitioned from a make-up artist to one of Africa’s most impactful women entrepreneurs.

    With her ability to multi-task, the 2005 graduate of Industrial Mathematics from Delta State University, Abraka, has her finger in virtually every entrepreneurial pie. She is a software programmer, a website developer, video editor, graphic designer, speaker, author and life coach.

    Rosemary, more popularly known and called by her initials, ‘RM’, is also an industrialist. For instance, she is co-founder and managing partner of ReneAfrik Designery, a handcraft high quality shoe manufacturing company based in Ogudu, Lagos. She runs the business with her husband.

    However, it was her business as a make-up artist, which she started as a hobby back then in the university, that tossed her onto the national and continental stage. “Back then in the university, from 2001 to 2005, I used to make people up; people will queue up in front of my room because I was staying off the campus.

    “It was an all-girls hostel so, when they are going for any function, they will queue up in front of my room and I will make them up without collecting a dime. People were wondering why I wasn’t collecting money for my services. I didn’t need the money back then; my needs were being met by my daddy,” she recalled.

    Unknown to her schoolmates and friends, Rosemary, who was rendering her make-up services pro bono, was only riding on the back of her leisure pursuit to hone her entrepreneurial skill. She gradually developed the art of professional make-up application. “I wanted to train myself fully, just to know what it entails to have a business,” she told The Nation.

    The entrepreneur, however, said it was not until she graduated in 2005 that she fully launched her make-up business. That was before she went for her mandatory National Youth Service Corps (NYSC) in 2006. But, in throwing her hat into the entrepreneurial ring, she was focussed on playing on the global stage, first by making her impact felt at the continental level.

    So, from make-up artistry, Rosemary was determined to advance into other businesses and initiatives that will significantly impact the fortunes of women and youth in Africa. And she demonstrated that determination by pioneering the first-ever make-up reality show in Africa, tagged “Project FX Africa,” to inspire the youth in make-up artistry. That was in June 2016.

    The hugely successful pan-African show featured new and upcoming make-up artist contestants from five African countries, providing them a platform to showcase their innate creativity. According to Rosemary, the major reason for organising Project FX Africa was basically to unite Africa through make-up.

    Her words: “The continent is a big one; we have about 55 countries and you have these young ones who are coming up in the make-up industry who do not necessarily have anybody holding them by the hand to show them how to do the business.

    “So, that’s why I came up with the creative competition. It wasn’t just the soft make-up; it’s the movie make-up, the character make-up, the special effect and everything.” Noting that the Project was self-funded, she said she almost gave up doing it because every company she went to for sponsorship wasn’t particularly interested in the make-up reality show.

    Besides, it was a pan-African show, which required her and her team travelling to many African countries. But, RM refused to be discouraged; her tenacity and focus kept her pushing. Although the outbreak of the COVID-19 pandemic in 2020 forced her to put the physical edition of the show on hold, she is still firing on, relying on the digital space, this time, to continue her crusade to impact lives.

    “The physical competition is on hold because of the pandemic. We are not thinking of a physical edition of the project,” Rosemary stated, adding, however, “We are taking it digital. We are announcing the 2021 competition in few days. The entries will resume sometime in April, this year. Whoever wins gets his or her award plaques in their various countries. We are working on partnerships with a few make-up brands.”

    While the pandemic may have forced her to turn to technology to continue her campaign to empower the youth, the Mathematician-turned social entrepreneur is not new to the deployment of technology and the digital space to push the boundaries of her enterprise.

    For instance, she is a software programmer with specialty in Javascript and Python programming languages. She is also a website developer, video editor, and a graphic designer. So, moving the project from physical to digital space will be seamless.

    In doing this, Rosemary said she draws her strength from the impact the project is making. “We are always making people,” she said, pointing out: “The project itself is impactful because you are giving the up-coming make-up artists the opportunity to dream and reach for the skies. We are mentoring them and we have a three tier objective, which is “Discover, Inspire and Develop. So, it’s a ‘DID’ mandate”

    Explaining further, she said what she does, in line with the DID mandate, is discover the talent, inspire them, and then develop them and then take them to various parts of the world for various make-up competitions. Before the pandemic struck, Rosemary took some South African women to London, where she was invited to represent Africa at their national make-up show.

     

    Empower 1000 Women also

    The Delta State-born businesswoman also said training for Empower 1000 Women, a Corporate Social Responsibility (CSR) initiative she set up to empower women in Africa through free training in makeup, baking, tie & dye, gele tying etc., are kicking off online in March.

    Incidentally, March is “International Women’s Month.” “So, we have a lineup of training to share with women across Africa. We held one last year July online. That was what increased the number of women that have benefited from the empowerment programme to 3000, from 2500 people,” Rosemary said.

    Launched in 2018, the Empower 1000 Women is the CSR arm of Rosemary’s business. “It’s our way of giving back because it’s a platform through which we train women in various crafts, make-up and other crafts.

    “So, we teach them tie & dye, baking, shoe making, bag making so that they can use it to fend or support their families, because I know that when you train a woman you train a whole nation,” she explained.

    According to Rosemary, the mission was to go to a few African countries and empower 1000 people. But as it turned out, even before she and her team left Nigeria for the programme, they had already empowered about 800 women just within Lagos, Ogun State and Ibadan. So far, the initiative has empowered over 3000 women in Nigeria, Ghana, Kenya, South Africa, Ethiopia and Tanzania.

    Although it targets women in the rural areas most of who don’t have access to the Internet, it means that those who have access to the Internet and who are probably out of jobs and are looking for a business or craft to start are the ones that will benefit from the online trainings that will start in March.

    The movement restriction to curtail the spread of the pandemic also dealt severe blow on Rosemary’s shoe making business. She said, for instance, that many people, especially office workers, who were patronising ReneAfrik Designery, her shoe manufacturing company in Lagos, were no longer buying shoes.

    With many of her customers forced to work from home, the business experienced a downturn, as sales dwindled. However, not one to pull back in the face of a challenge, the situation only served to bring out the creativity and ingenuity of the co-founder and Managing Partner of ReneAfrik Designery.

    “What it (the pandemic) did for us was to look into other space. The people were at home. What do they wear? They wear slippers, sandals, canvass for gym. Of course, with the pandemic, people were taking to working out, keeping fit, staying healthy. And so we started diverting. So, we have been able to keep afloat even with all of that,” Rosemary told The Nation.

    Expectedly, her doggedness, focus and resolve to positively impact the continent’s entrepreneurial space through youth and women empowerment have not gone unnoticed. For instance, shortly after she launched the Empower 1000 Women in 2018, the Tony Elumelu Foundation (TEF), the following year, invited her and rewarded her with the “2019 Most Impactful Entrepreneur in Africa” award.

    Founded in 2010, TEF is an African-funded philanthropic organisation focused on supporting entrepreneurship in Africa by enhancing the competitiveness of the private sector. The Foundation creates impact through business leadership and entrepreneurship development programmes, impact investments, research and policy advocacy.

    Rosemary is an alumna of the TEF. She also won the Foundation’s grant in 2016, aside participating in the “Road to Growth” programme by Cherie Blair Foundation for Women.

    Since the Foundation’s inception in 2008, it has been helping to release the potential of women entrepreneurs in low- and middle income countries, including Nigeria, and closing the global gender gap in entrepreneurship.

    She is also one of the ambassadors of the Access Bank Womenpreneur, which was designed to provide female-owned businesses across Africa an opportunity to access finance and world-class business training as well as mentoring opportunities.

    To stay on top of her game, the entrepreneur has also gone a notch higher to develop herself by attending several courses and training at the Enterprise Development Centre (EDC) of the Lagos Business School (LBS).

    “I have already launched out the business and when I got to the point where I knew that development is going to help me further, I started enrolling for different courses and entering for some competitions that will allow me gain access to some training. You don’t stop learning. Right now, I am running two courses online,” she said, adding that her target is to empower 10, 000 women by 2025.

    But how does the mother of three juggle her busy work schedule with family? “Planning,” she said, adding: “It’s just the planner in me that has enabled me to allot time for different activities. I make sure that none of the programmes encroach on the other. I ensure that I stick to my time. I have the time of the day I drop my phone and that’s it, you don’t find me online.”

     

     

     

  • SAS Textiles: A soaring trans-generational business

    SAS Textiles: A soaring trans-generational business

    It was founded as Sola Adedeji Stores, a family business by the late Mrs. Sola Adedeji, in 1978 and incorporated as a limited liability in 1995. More than four decades after, SAS Textiles Ltd., a one-stop shop for quality fabrics, has evolved from one-room to a chain of five stores across Lagos with a staff strength of over 30. Its Chief Operating Officer (COO), Mrs. Oluwatoyin Bakare, is building upon her late mother’s legacy and values of hard work, integrity and excellent customer service. Assistant Editor OKWY IROEGBU-CHIKEZIE tells the story of the rise of the family business.

     

    At 14, she had cut her entrepreneurial teeth. At that tender age, Oluwatoyin Bakare (Mrs.), an entrepreneur, accountant and chief operating officer (COO) of SAS textiles Limited, a one-stop shop for exquisite and quality fabrics, learnt the ropes by understudying her mother, Mrs. Sola Adedeji, now late. The young Bakare shuttled between school and her mother’s shop, Sola Adedeji Stores, which she founded in 1978.

    Recalling how it all started, Mrs. Bakare said: “I just had a passion for helping her and, of course, in those days my mum didn’t have a sales girl so, we the children were her staff and I learnt everything about the business from her. I call her my mentor and my greatest teacher because she taught us how to attend to customers and the ability to sell. At age 14, I was already following her to the market every day for the purchase of fabrics to replenish her stock and also going to the bank to make deposits for her.”

    Partly because her mother worked as an accounts clerk under the Accountant-General of the Nigeria Railway Corporation (NRC) and perhaps, because of the keen interest she showed in the business, Bakare told The Nation that when it was time for her to go to the university, her mother insisted she must study Accountancy. “She just wanted her daughter to be a chartered accountant so, I went ahead and studied Accounting, and by the time I was 18 years old, she passed on and as a family we decided to continue with the business and her legacy,” she said.

    Upon completion of her studies at Yaba College of Technology, Lagos, Bakare, interestingly, completed her National Youth Service Corps (NYSC) with SAS Textiles and, after that, started working with the company, which was incorporated as a limited liability business in 1995. It was in 1995, a year after her mother passed on, that SAS Textiles opened its first branch. From that one branch, we consolidated and built the business based on our mother’s goodwill and we have been able to solidify our network of customers,” she said.

    Indeed, under Bakare’s charge, SAS Textiles has been growing in leaps and bounds in the past 43 years. For instance, it has become a one-stop for various fabrics, including Swiss Voiles, Organzas, Polished Cottons, Guinea Brocade, Tafettas, Guipiures, Damasks, Headties etc. Bakare has also helped steer SAS Textiles from a one-room store to a chain of five stores spread across Lagos, with a staff strength of over 30. Today, SAS Textiles is the biggest dealer in Aso-Ebi in Nigeria.

    From the first branch in 1995, it threw the door to the second store on Awolowo Road, Ikoyi open. That was 10 years ago. Since then, it has been expanding across Lagos, Nigeria’s commercial capital. Apart from its outlet on Adeniran Ogunsanya, Surulere, the company boasts a fourth branch on Victoria Island. And about a year ago, the fifth branch came on stream at Lekki Phase 1.

    Bakare described the brand’s impressive growth trajectory as “a story of hope in adversity.” According to her, SAS, which means Sola Adedeji Stores,’ was founded by her late mother, who was so passionate about having her own business and was also determined to succeed as a business woman. “So, I grew up in a home where we were selling fabrics and it was just a one-room in the house called “Yara Itaja” (the Sales Room) and I was always excited helping my mum attend to her customers,” she said.

    Interestingly, that “Yara Itaja,” or the sales room has blossomed into a flourishing trans-generational business that deals in quality fabrics and accessories. Bakare attributed the success of the business so far to God’s help, top-notch customer service, innovation and insistence on quality. Her words: “With God’s help, we have managed to stand out from the crowd. One thing we have learnt in this industry is that customer service is very important.

    “We have learnt how to empathise with our customers just as our mother taught us and we are constantly improving and innovating on our brand. We have learnt not to compromise on the quality of our fabrics based on the fact that right now there is so much compromise on quality. People value quantity over quality. The truth about fabrics from SAS is that our fabrics stand the test of time.

    “A lot of our customers still tell us that they still hold onto the fabrics my mother sold to them because those fabrics have stood the test of time. The quality of our fabrics is very important to us and we take it through an internal process of quality control. We have also learnt to meet our customers’ needs and our prices cut across all our stores. We are able to meet the needs of everyone and we work according to your budget.”

    Bakare also said leveraging technology helped. “We are now online full time and we have a system that works across all our branches. So, technology has helped us to manage our stock which was one of our greatest challenges back then.

    “Technology and social media has given us more exposure to a much bigger world out there. We started as a full retail store, but today, with the power of social media, it has given us more market to tap into. It has also helped us in streamlining our logistics and warehousing issues,” she said.

    Indeed, SAS Textiles has been catering for a wide range of clientele, providing textiles needs to wholesale and retail, high net worth individuals and the corporate world. It has also emerged a constantly creative and innovative company that has placed its values on providing quality fabrics at competitive prices in a customer friendly environment.

    However, in propelling SAS Textiles to its present vantage position in the competitive industry, Bakare relied so much in personal development. Apart from being a graduate of Accounting and Fellow of the Institute of Chartered Accountants of Nigeria (ICAN), she is an alumnus of Fate Foundation’s Emerging Entrepreneur’s Programme (EEP), LEAP Africa’s Business Leadership’s Program and Lagos Business School (LBS).

    Bakare also recently did a Business Leadership Program at Harvard. She also sits on the board of Genesis House – an arm of Freedom Foundation that shelters and rehabilitates disadvantaged women. The astute entrepreneur is also an associate member of the Women in Management and Business (WIMBIZ).

    “The world of business is changing so fast and you need to always improve on yourself because that really helped us. Today, we have a strong management team made up of my siblings and I,” she said.

     

    Success nuggets for aspiring entrepreneurs

    Having carved a niche for SAS Textiles in the fabrics business, Bakare is naturally at a vantage position to mentor and advise existing and aspiring entrepreneurs on how to start and grow their businesses. For instance, she said that to succeed as an entrepreneur required hard work, being focussed and committed to one’s enterprise.

    “You must be consistent and also be very positive with strong values. Learn to set goals for yourself and keep challenging yourself that you can make it. Take risks and learn to be innovative and keep improving yourself. As upcoming entrepreneurs, do your market research and know the behaviour patterns of customers, product knowledge is so important so as to be on top of your game,” Bakare counseled.

    According to her, the idea of her family business is to make customers happy. “At SAS Textiles we ensure we have the right product mix, the right price and in the most conducive environment, she stated, adding, “Never shy away from your failures, no matter how many times you failed because your failures are actually your own learning ropes which will help you to master the craft of becoming a seasoned and successful entrepreneur.”

    She said a good customer service approach could not be over emphasised, as it is the key to sustaining any business in the world. “Please go digital as that is the new normal in the world we live in now. Don’t promise what you cannot do as that is where your integrity rests. Empathise with your customers as well as celebrate them. Be very creative, proactive and innovative if you don’t want to be static in business.

    “Avoid the deceit of compromising on your quality, as that will lead to the end of your business. Most of all, learn to trust in God, be very prayerful, believe in God and be very hardworking. Finally, read books in the area of your expertise and have an open mind so that you will always be ahead. Be focussed, have a high sense of commitment and make sure you have staying power. Don’t give up, don’t take no for an answer and don’t take things personal,” Bakare advised.

    Sound and wise counseling no doubt, Bakare’s entrepreneurial journey hasn’t been without challenges. She listed rising foreign exchange, delay in arrival of goods in Lagos, and expensive logistics cost are challenges.

    “Fluctuations in dollar rates and government regulations still remain our greatest challenge in the business, as we are an import-based business,” she added.

    Bakare acknowledged the cordial relationship the company has with its manufacturers who give its orders a high priority by delivering to them as at when due; such that the company has been able to keep abreast with the demands of the business.

    She identified other challenges to include getting the right people on board, multiple taxations, decrepit infrastructure, as well as the way her company’s designs are being copied. Bakare, however, said despite the challenges, “We have chosen to remain resilient and intend to start production of our fabrics in Nigeria very soon.”

  • Ogoke: Redefining entrepreneurship, creating change makers

    Ogoke: Redefining entrepreneurship, creating change makers

    The Institute of Entrepreneurial Excellence Innovation and Sustainability (IEEIS) is an organisation focused on inspiring and empowering age groups and businesses to develop entrepreneurial mindset and skills needed to survive and thrive in the 21st Century. Its President, Dr. Ngozi Ogoke, has teamed up with the Entrepreneurial Learning Initiative (ELI), a global thought leader dedicated to expanding human potential through entrepreneurial mindset education, to raise change makers via entrepreneurship. Assistant Editor CHIKODI OKEREOCHA reports.

     

    Her campaign resonates with the global push to turn to entrepreneurship to produce work-ready graduates and next-generation innovators capable of tackling the multi-faceted problems facing the world, particularly since the outbreak of the COVID-19 pandemic.

    So, by the time the President, Institute of Entrepreneurial Excellence Innovation and Sustainability (IEEIS), Dr. Ngozi Ogoke, is done with her ongoing campaign to integrate entrepreneurial mindset in early career life of children and youths, she would have left her indelible mark on the sands of time.

    With the tagline, “Redefining entrepreneurship,” the IEEIS is an organisation with the objective to “Inspire, enable and empower all age groups and businesses to develop entrepreneurial mindset and skills which will lead to creativity, innovation, humane, social entrepreneurship and sustainability resulting to a purpose-driven life, change and generate extraordinary future for all.”

    The IEEIS, under Mrs Ogoke’s charge, has launched an aggressive campaign to encourage the integration of entrepreneurship mindset into the school curriculum, which is necessary to equip the young generation with the skills to become change agents.

    In embarking on the campaign, Mrs Ogoke’s approach is mainly through collaborations and partnerships. One of such collaborations was between IEEIS and the Entrepreneurial Learning Initiative (ELI), a global thought leader dedicated to expanding human potential through entrepreneurial mindset education.

    ELI serves academic institutions, government agencies, profit, and non-profit organisations around the world to empower their constituents with an entrepreneurial mindset through professional development, certification training and courseware.

    ELI believes that entrepreneurship is more than an academic discipline and reaches far beyond the concept of traditional business creation and small business management. To it, entrepreneurship is a mindset; a framework for thinking and acting that can empower anyone to succeed.

    And, in today’s rapidly-changing, highly complex world, the need for entrepreneurial thinkers at all levels of society has never been greater. From preparing students to become workforce-ready graduates or next-generation innovators to elevating the entrepreneurial thinking of the existing workforce, an entrepreneurial mindset exposes opportunity, ignites ambition, and fosters innovation.

    It also shifts everyday thinking into a new framework, empowering people to identify problems, deploy solutions, and make connections by using creative and critical thinking, communication, and collaboration.

    Under Mrs Ogoke’s leadership, IEEIS and ELI have closed ranks to provide professional development training for educators and impactful entrepreneurial mindset programs for their students. By training educators and students with this mindset, the goal was to create an environment where young people see opportunity to create positive change in the society.

    As part of the collaboration, IEEIS and ELI organised a webinar recently, entitled: “The entrepreneurial mindset: Transforming Nigerian economic ecosystem,” where development experts discussed the power of an entrepreneurial mindset and why it is something everybody needs to embrace.

    The virtual event also explored how this shift in mindset can transform economic ecosystems in Nigeria. It was also a platform for various presenters to highlight how an entrepreneurial mindset could empower ordinary people to accomplish extraordinary things.

    During the webinar, Mrs Ogoke said young people from the education sector needed to develop the entrepreneurial mindset that will enable them thrive in the midst of adversity and learn how to identify opportunities, set goals and pursue them vigorously as a way to contribute to the society by solving problems for themselves and others.

    “If all young Nigerian students left school with this type of mindset, there would have been hundreds of thousands of graduates each year actively looking to solve the myriad problems that Nigerians and Africans as a whole face every day. Consequently, I encourage the entrepreneurship mindset in the education sector across all levels,” she said.

    ,Mrs Ogoke also told The Nation that in collaboration with the Entrepreneurial Mindset Development Programme (ELI, Inc. USA), IEEIS offers Icehouse Entrepreneurial Mindset Development Program. The institute, she added, was also in collaboration with 100 Steps 2 Startup, Canada, created by Dr. Sean Wise, a Canadian award-winning entrepreneur and entrepreneurship professor.

    The 100 Steps 2 Startup guides the user or student from idea creation to revenue generation using videos and worksheets, leading the student step-by-step to success. It also helps entrepreneurs launch dreams and educators teach essential skills.

    To empower entrepreneurs and startups, Mrs Ogoke also said IEEIS was partnering investors, grants giving organisations and other financial institutions to provide start-up funds to the determined prospective entrepreneurs who developed a viable venture idea.

    The IEEIS will make the seed money available to passionate entrepreneurs who have acquired the entrepreneurial education, skills, and knowledge to pursue a viable venture or a viable opportunity discovery that is sustainable for his community, state, nation and the continent. The institute’s training are structured in a way to provide the skills to succeed as an entrepreneur.

    Why Ogoke’s campaign is compelling

    It is easy to see why Mrs Ogoke, who is a life coach and an entrepreneur, is preoccupied with unleashing the potential of children and youths through entrepreneurial education and training.

    For one, entrepreneurship, according to Geneva-based international organisation, World Economic Forum (WEF), is an essential life skill that every student will need to survive and thrive in the 21st Century.

    The WEF, which is committed to improving the state of the world by engaging business, political, academic, and other leaders of society to shape global, regional and industry agenda, however, stated in its report that the gap between the skills people learn and the skills they need was becoming more obvious, as traditional learning falls short of equipping students with the knowledge they need to thrive in the 21st Century.

    Ogoke and indeed, other development experts, could not agree less.The IEEIS boss noted, for instance, that entrepreneurship education will empower students to remain adaptable when facing obstacles, persist through failure, communicate better, and become problem solvers and opportunity finders.

    She also noted that entrepreneurship is linked to higher academic achievement hence, colleges are turning to entrepreneurship to produce work-ready graduates and next-generation innovators by engaging students in the highly experiential, entrepreneurial process.

    “By cultivating an entrepreneurial mindset in students, we can empower and engage them to achieve their goals. The process of integrating entrepreneurial mindset in early career life of our children has countless advantages towards economic development of any nation.

    “We also believe that all stakeholders in Nigeria will lean towards the implementation in the educational curriculum so that our children and youth will be competitive with other nations. Also, they will be sustainable when they graduate from school,” she told The Nation.

    However, in pushing for a shift in mindset in favour of entrepreneurship, Mrs Ogoke pointed out that Nigeria and Africa as a whole already have the talents, the resources, and the right climate to make significant impact to the world economy.

    She, however, lamented that the challenge on the African continent is to make the youth change makers by developing them to see problems as opportunity and create responses to solve them. “We are in an extraordinary situation in history in the sense that nobody knows the fundamentals about how the world will look like in 10, 20 or 30 years,” Mrs Ogoke said.

    Interestingly, it is the extraordinary situation in history that now drives her passion to redefine entrepreneurship and hopefully, create change makers. She raised many posers to underscore her drive namely, “How can we make ordinary people to be extraordinary? How can we create prosperity by taking into account everyday people?

    “How can we remove barriers holding people back, especially our youths? How can we put them in the right direction to be competitive and sustainable? What problems do you as an individual/your institution wants to solve for humanity?”

    Asked if she has, through the institute, reached out to the authorities in the education sector to rework the curriculum to accommodate entrepreneurial training and skills, Mrs Ogoke said: “Yes,” adding: “The authorities’ response was indeed, positive.” She emphasised that entrepreneurship involves solving a problem that will benefit humanity.

    “In the process of identifying a passionate problem a person wants to solve, there lies the opportunity which if developed result to entrepreneurship.

    “For instance, Facebook, Google, electricity, vehicles, electric cars, mobile phones, frozen vegetables, portable drinking water, cassava flour for bread and the list is endless. These are problems solved that lead to opportunity identification that results to entrepreneurship. There are many problems that need to be solved which are opportunities in Nigeria and Africa,” she added.

    More importantly perhaps, Mrs. Ogoke pointed out that the institute’s objectives are aligned with the United Nations Sustainable Development Goals (SDGs). “Our objectives are aligned with UN SDG 4 (quality of education), 8 (decent work & economic growth), and 9 (industry, innovation & infrastructure),” she said.

    According to her, the skills acquired in achieving goals 4, 8, and 9 will lead to capturing all the 14 sustainable development goals.

  • Grooming women in Blockchain technology

    Grooming women in Blockchain technology

    Blockchain technology is acknowledged as potentially revolutionary. However, only about 1, 000 out of Nigeria’s estimated population of 200 million are said to be certified in that field. There is also fewer number of certified Nigerian women in the industry, which is believed to be the technology of the future, revolutionising digital commerce, for instance. But, African Lead, Global Women Blockchain Alliance, an organisation that empowers women through Blockchain technologies, Mrs. Modupe Ativie, is working to ensure that Nigerian entrepreneurs, especially women adapt Blockchain technologies. DANIEL ESSIET reports. 

    Push to make Nigeria a regional leader in Blockchain technology via training and capacity building is on course. And leading the charge is African Lead, Global Women Blockchain Alliance, an organisation that empowers women through Blockchain technologies, Mrs. Modupe Ativie. She has been helping Nigerian entrepreneurs, especially women to get trained in Blockchain technology, which, according to experts, is the technology of the future.

    Blockchain is a specific type of database, but it differs from a typical database in the way it stores information. Blockchains store information or data in blocks that are then chained together. As new data comes in, it is entered into a fresh block. Once the block is filled with data, it is chained onto the previous block, which makes the data chained together in chronological order.

    Different information can be stored on a Blockchain, but the most common use so far has been as a ledger for transactions. In Bitcoin’s case, Blockchain is used in a decentralised way so that no person or group has control—rather, all users retain control. Decentralised Blockchains are immutable, which means that the data entered is irreversible.

    Its decentralised nature and cryptographic algorithm make it immune to attack. In fact, hacking a Blockchain is close to impossible. And in a world where cyber security has become a key issue for personal, corporate, and national security, Blockchain is potentially a revolutionary technology.

    Invented in 2008, Blockchain technology has since taken the world by storm. Originally created to disrupt the financial services industry, providing solutions to the its inherent problems, the potential applications of Blockchain have gone far beyond financial services and are looking to disrupt almost every industry in one way or another.

    However, as promising and revolutionary as it is, the growth of the Blockchain space has seen a similar pattern with gender bias well known to the tech industry, with a disproportionate ratio of men to women that are involved in the industry in some way, shape or form.

    For instance, statistics from Coinreviews, which provides the best cryptocurrency reviews, bitcoin news, and all things digital currency, show that over 2017, 91.58 per cent of visitors were male, while only 8.42 per cent were females. CoinReviews was founded by a group of cryptocurrency enthusiasts from the United States.

    However, closing the huge gap in the female/male ratio in the Blockchain space has been one of the major preoccupations of Global Women Blockchain Alliance, where Ativie was nominated the Africa Lead by her partners she worked with in India and the United States. Her nomination was based on her passion for helping people, especially women, to get training in Blockchain technology.

    Global Women Blockchain Alliance, which she leads, is a non-profit group, aimed at injecting the much-needed diversity into the Blockchain technology space by empowering women through shared business connections and exchanges, association, meet-ups, fora, learning events and more.

    Through the Alliance, which exists to empower women through Blockchain technologies, Ativie, who has spent the first six years of her professional life working as a trainer in quality assurance with Pfizer Global Pharmaceuticals in the United Kingdom (U.K.) has been organising and training women to adapt Blockchain technologies.

    Explaining her foray into that space, the certified training consultant said: “I got involved in Blockchain after finding out that about the statistics of low women involvement. I found out that fewer women were certified in the use of the technology. I found that in Nigeria with a population of over 200 million, no fewer than 1000 people are certified in Blockchain technology.”

    But, Ativie was determined to change the status quo, hence she took it up as a challenge. In doing so, she recalled, for instance, that when the Internet came out people were initially reluctant to embrace it. Her words: “Some thought it was from the devil.There were several concerns poured out. Because of this, we didn’t take advantage of it early enough.

    “Now, there is hardly anything we can do without the Internet. Now, Blockchain is facing the same resistance. People are saying it is the sign of end time. May be it is. Who knows? But my point is that right now, it is the technology of the future. Blockchain is the future of skills. It is the skill of the future. It is important for everybody to get at least a basic knowledge of what Blockchain is all about.”

    An industry thought leader, Ativie came armed with both passion and requisite skill. She came from a top level education background in the U.K., where she has been involved in the quality assurance space that has given her a breadth of experience which has been instrumental to the success of her efforts so far.

    She has extensive knowledge in addressing organisation’s needs and promotion of growth. She has also been integral to driving technological focus and bringing an entrepreneurial mindset that financially empowers the members of the fast-growing Micro, Small and Medium Enterprises (MSMEs) community and, ultimately, help position Nigeria as a regional leader in the global Blockchain market that has been projected to reach $40 billion by 2025.

    The huge market, according to experts, including Ativie, is being driven by the increasing popularity of Blockchain technology in retail and supply chain management. For instance, the market for cryptocurrency is expanding rapidly, as corporate users in the banking, financial services, and insurance (BFSI) sector and government offices are increasingly adopting cryptocurrencies.

    The rising adoption of the Blockchain technology by firms for strengthening their daily operations and increasing security has also put the demand for Blockchain solutions on the upswing, with Blockchain expertise now one of the hottest in the job market. The  demand for people with Blockchain skills is high because of its many fields of application.

    With the industry looking to hire those who have the skills set to navigate the new technology and the growing eagerness to realise all its benefits, Ativie is leveraging the Alliance, to ensure that Nigerians, particularly women tech entrepreneurs, do not miss out of the bountiful opportunities therein.

    By working with various government institutions and helping them utilise Blockchain technology in a way that creates a more corruption-free, transparent, efficient and inclusive environment, Ativie’s vision is to facilitate a more open and equal financial system for Nigeria using blockchain technologies through training and capacity building.

    Her focus on training and capacity building started after the quality assurance expert came back to Nigeria after her sojourn in the UK. Her words: “When I came back to Nigeria I had to have a career switch. I found out that the quality assurance system in Nigeria was a bit rigid. Recruitment was really slow in that sector.

    “I changed my career path to human capital development, focusing on learning and development-training and capacity building. I got involved in capacity building mostly because of the kind of training opportunities I was exposed to while in the U.K. I attended a lot of training in different sectors of the economy.

    “While I was there, I was taking advantage of any free capacity building opportunities that was coming my way. I was soaking up every bit of information irrespective of the sector. I like to call myself a life-long learner. At the moment, I am doing a few courses here and there. I like to keep myself updated in different fields that I am interested in.”

    Ativie told The Nation that when she returned to Nigeria, it was easier for her to make that career change. Again, she explained: “I got into training, helping people get better, bridging the skills gap with the things I knew. The things I did not know I took up time to learn. I got involved in learning and development.

    “I did a few paid and contract jobs while here. In 2017, my husband moved to Port Harcourt because he got a new job. He wanted the family to be together. I didn’t really get a job in my sector, so I decided to go entrepreneurial. Still under learning and development, I decided to market training. I got certified as a training consultant. I decided to market my services in learning and development, recruitment, and personal coaching.”

    However, Ativie’s journey to positioning Nigeria, particularly women, to take advantage of the opportunities in Blockchain started last year. “It started out really under learning and development. I was selling Blockchain training. I have been helping people, especially women, to get technology training in Blockchain,” she said.

    As an entrepreneur, she said she was motivated by the desire to see people get better. According to her, the obvious gap between people with skills in the developed world and the people here in Nigeria moved her to bridge the skills gap.

    “When it comes to learning and development, I have taken time to dwell a lot in the educational sector. I am an educational enthusiast. I have taken a lot of time to build the skills gap and that is the motivation,” she said.

     

    Looking to the future 

    The rate Blockchain technology is growing is certainly good news. However, providing solutions is still crucial, especially as banks seek to improve on their product offerings and customer satisfaction. As a global consultant and entrepreneur with expertise in emerging technologies, financial services, and inclusive growth, Ativie has proven herself to be an asset.

    She sees Blockchain technology as the backbone for virtually everything. She, however, believes that every innovative idea goes through a challenging phase of acceptance. The initial challenge, according to her, is with early adoption. However, once Nigeria crosses the initial hurdle, the growth will be exponential.

    This is why Ativie has been encouraging women to challenge themselves. “There are lots of different roles and skills needed and so many different things a woman can do within the Blockchain industry – just go for it and try,” she advised, attributing her successes so far to God’s grace..

    “I put my success down to God. I find strength in God. Without God in my life, I would have given up a long time ago. There were times I thought of picking up a desk job because of difficult phases in my entrepreneurship journey,” she said.

    Ativie’s advice to aspiring entrepreneurs: “First is clarity. You have to have a clear plan. I am not saying you have to have everything when you are starting up. Even successful entrepreneurs have had to modify their business plans after they started. But you have to have a plan to support what you are doing.

    “The second is perseverance. Perseverance is very importance, because there will come days and times where everything will scream against you. You have to go and do something else. You are the only one that can keep yourself motivated by persevering and deciding to stick with your dreams regardless of what you see. Look at what happened to Amazon founder many years ago when he operated from one room. Imagine if he had given up at that time. He decided not to.

    “Look at where he is today. Perseverance is very important. Thirdly, mentorship is good as well because when you get a mentor you are exempted from certain basic mistakes. It is good if you can get a good mentor in the field you are interested in. It will prevent you from making certain mistakes.You can step on their shoulders and succeed early.”

     

  • Oluyemisi’s push to rule   fashion industry

    Oluyemisi’s push to rule fashion industry

    The Creative Director/Chief Executive Officer of OS Creations, a premium women’s ready-to-wear clothing brand, Oluyemisi Shonubi, has taken the fashion industry by storm. Within five years of establishing the brand, the lawyer cum fashion entrepreneur has inched closer to transforming the company into a household name. With six workers under her employ and plans to engage more, Oluyemisi shares the story of how she gradually built a flourishing world-class indigenous fashion brand with Assistant Editor CHIKODI OKEREOCHA.

     

    The could pass for a model. Tall, slim, and dressed in Ankara long skirt and blouse with head gear in matching yellow background colour that flattered her figure and flawless skin, her beauty naturally makes her the toast of modelling agencies.

    But, the Creative Director/CEO of OS Creations, a Nigerian premium women’s ready-to-wear clothing brand, Oluyemisi Shonubi, is not a model, at least, professionally. However, going by her carriage and exquisite dress sense, she is a model of sort for the array of high quality, classy and affordable outfits her company makes for the sophisticated woman.

    Indeed, since 2016 when Oluyemisi launched OS Creations to meet the fashion taste bud of mostly upwardly mobile women, she has never hidden her knack for sophistication. “That is what the brand represents, i.e. sophistication and being classy,” the fashion entrepreneur said. And the fact that ace television presenter and actress Mrs. Taiwo Ajai Lycett, who is sophisticated and classy, is her company’s brand ambassador, further underscored Oluyemisi’s quest to leverage sophistication in her services offering to dictate the pace in the competitive fashion industry.

    Expectedly, the feedback from her target customers, which include middle to high income earners, professionals, mature women like MDs of companies, actresses, has been awesome. For instance, within five years of opening its doors for business, the Ikeja, Lagos office of OS Creations has become the destination of choice for mostly mature fashion-conscious women in search of gorgeous, timeless designs that suit their individual fashion taste and sizes. .

    When The Nation visited the place last week, it was, as usual, a beehive, as women from diverse backgrounds thronged the place to shop for elegant outfits for various occasions such as church service, luncheons, birthdays, and office wears. The stream of customers, according to Oluyemisi, is on the strength of the company’s  impeccable customer service, attention to details and finishing, and of course, steady referrals.

    “What we do is create designs, source for high quality fabrics, and make our cloths so customers can come in and shop off our rack. We make the outfits in sizes, so customers come in, see something they like and go with it,” she explained, pointing out, however: “What actually informed me going into this business professionally was that I realised that in the fashion industry, a lot of people are unable to pay attention to details when it comes to finishing. I am particular about details. It just has to be perfect.”

    As a fashion entrepreneur, Oluyemisi’s near obsession with details is understandable. However, how she has been able to leverage this unique value proposition to carve a niche for herself in the industry and still manage to keep her legal practice as a lawyer, as well as her project management firm running is, perhaps, most amazing. It also attests to her ability to multi-task and embrace income diversification that favours multiple revenue streams.

    Oluyemisi earned Bachelor of Laws (BL) from the Nigerian Law School and an LLB from the Olabisi Onabanjo University, Ogun State. Upon completion of her National Youth Service Corps (NYSC) service in 2009, she started out in the oil and gas industry, where she headed the Legal Department of Global Ocean Engineers Nigeria Limited, an oil servicing company, for quite some time.

    She was also privileged to work with several other organisations, including Paradigm Law Solutions, Offshore Dimensions Limited, ProdigyLMS and companies in technology and oil and gas. Although she still consults, she has been able to bring the experiences garnered from working with these firms, as well as lessons learnt in discipline and professionalism to bear on her new-found career: fashion designing.

    Smart and savvy, Oluyemisi also went a notch higher to hone her entrepreneurial skill. Today, she is a proud alumna of the mini-MBA (Masters in Business Administration) programme organised by Access Bank with the support of the International Finance Corporation (IFC), a World Bank Group. That was in 2019.

    She was one of the top 50 women shortlisted for the programme. She is also one of the top 250 women selected and being trained at the Entrepreneurial Development Centre (EDC) under the “Road to Growth Women’s Project.”

    The project is a collaborative venture among the EDC of the Lagos Business School (LBS), the Cherie Blaire Foundation for women and Exxon Mobil Foundation. It is a seven-week course, where Oluyemisi and other beneficiaries are trained on how to become better business women and entrepreneurs. She has also previously taken other courses with the EDC over the years.

    “I am continually learning, always looking for knowledge and ways of running my business better,” she declared. Interestingly, Oluyemisi’s continual quest for knowledge appears to have paid off. OS Creations, which she established to feed her childhood passion for fashion designing, has, in a remarkably short time, blossomed into one of Nigeria’s most sought-after women’s ready-to-wear clothing brand with six production staff on her payroll. Four of them are permanent staff, while two are on contract, even as plans are also afoot to scale the company’s operations this year to enable it engage more hands.

    But, how did the successful lawyer come into the industry and managed to become the rave of the moment? “Fashion is not new to me,” she declared. Her story: “My mum used to run a fashion house; so, I grew up in a fashion environment. She did that for a very long time. That’s when I started learning the bits and pieces of it. But as at that time, it wasn’t something I thought of making a career out of.

    “It was just for the fun of it; it was more like a hubby. I love to design. So, in 2016, I decided that I can actually make some money out of it. I am still a lawyer; all of us have free times. We have spare times in our hands. I can always make some things during the weekends, after work. So, I started. People were bringing in cloths to me so, I decided to get my company registered and start something on the side. That was the whole idea that time; that was how I started.”

    Since then, an obviously ambitious Oluyemisi has never looked back. She has managed to fine-tune what she picked up from her mum, long after she (her mum) stopped, and is now gradually building it into a flourishing business empire. “My mum was getting older and she thought she needed to take a break. It wasn’t even in Lagos; it was in Ogun State. She had about 50 people working with her. It was a lot of pressure. As time went by, age and all, she felt that she had to take a break from it,” she explained.

    Although her mum, now retired, still plays the role of a personal fashion consultant for  her, the fresh blood Oluyemisi infused into the business since 2016 has evidently earned OS Creations an enviable place in the fashion industry. Already, Oluyemisi, exuding so much confidence, projected that in the next five years. “We are going to have outlets outside Nigeria. By that time, we will have other outlets in other states of Nigeria. We will definitely be a household name.”

    Those were not empty projections. They were based on structures she has already put in place, one of which is processes to sustain the business. Her words: “From start to finish, what I did was to put processes in place. I also put quality control measures in place, not just at the end, even during the production process. I have at least two quality control stops.”

    The quality control extends to service delivery. Again, Oluyemisi explained: “How we approach customers is equally key. We still put quality control in place. That has really made things a lot easier for me and freed up my time. Then also, letting my staff know and understand what is expected of them. I make sure that everybody understands what is expected of him. And then, we have our operating procedures written down so, we are not just working from our heads, no, there is a process in place.”

    Apart from putting in place processes and  laid down work culture for her staff, the fashion entrepreneur said she is also looking at partnerships. “Partnership is very important; it is important to leverage other people’s strength,” she told The Nation.

    Justifying the option of partnership, she said: “We are working on partnership because it makes the journey easier, shorter and you find that you go farther than you can alone. You know like they say if you want to go fast, go alone, but if you want to go far, go with people.”

    The other areas of her operations that have fuelled her optimism of a promising future for OS Creations are technology and digital marketing. “We have leveraged technology. It has made our processes easier. Even satisfying our customers have been a lot easier through technology.

    “So, we are able to see through the eyes of our customers, what they want, what makes them happy, why they often patronise us,” she said, adding that digital marketing is also a major focus for the company this year. “We are going to be quite aggressive online this time,” she announced.

     

    Nurturing aspiring entrepreneurs, youth, elderly people

    Interestingly, Oluyemisi’s rise to fame and fortune in the industry has not been without visible impact on those on the lower rung of the social and economic ladder. Noting that one of the things that inspired and kept her going in the business was the opportunity to reach people, she said, for instance, that OS Creations has an internship programme for elderly people who are above 60.

    The aim, according to her, was to keep the seniors citizens physically and mentally active, and also for them to keep having new experiences. The senior citizens come to her office two or three times a week (depending on what is convenient for them). Under the programme, the company keeps them engaged with new and interesting activities, and ensures they have something to look forward to.

    That is not all. Oluyemisi also kick-started a programme that caters to the needs of artisans, who, according to her, are a bit neglected in the workforce. Under the programme called ABY (A Better You), she regularly gathers artisans for breakfast, where she holds informal discussions with them on how they can better their lives.

    “I teach them basic finance, how to save, how to invest; because they just live on daily basis, they don’t have goals, they just live anyhow. So, I teach them how to set goals, for instance,” she said, noting that OS Creations has been on this for a year. “I try to have one every quarter. We should have one sometime in February; we are targeting middle of February for that,” she said.

    Sharing her perspective on the fashion industry, Oluyemisi said the value of Sub-Saharan Africa’s fashion market is worth $31 billion, with Nigeria accounting for only 15 per cent of that value amounting to $4.7 billion.

    According to her, South Africa accounts for 46 per cent, an equivalent of $14.4 billion of the Sub-Saharan market value for fashion. She lamented that this is despite that the population of Nigeria is three times more than that of South Africa. ”It (the fashion market) is really huge and it’s largely untapped. Yes, there are so many of us playing in that field, but there is room for you to come in. There is room for growth,” she said.

     

     

  • Okpa-Iroha: Calling the shots in clothing manufacturing

    Okpa-Iroha: Calling the shots in clothing manufacturing

    Ayo Joy Okpa-Iroha is the Managing Director/CEO of AyoIroha Clothing Limited, a clothing manufacturing company, and its sister company, Fashion Brokers Consult Limited, which gives other garment brand owners the springboard to launch their labels into the market. The burgeoning fashion entrepreneur bestrides the industry like a colossus, a feat she owes to her creativity, innovation and tenacity. With nine regular staff and several tailors under her payroll, she shares the inspiring story of her rise to fame and fortune and her future plans with Assistant Editor CHIKODI OKEREOCHA.

     

    THE drew inspiration from her military officer father’s interest and taste in fashion to launch herself into what is now a flourishing clothing manufacturing business.

    Today, Ayo Joy Okpa-Iroha is a successful fashion entrepreneur and Managing Director/Chief Executive Officer (CEO) of AyoIroha Clothing Limited, a garment making company, and its sister company, Fashion Brokers Consult Limited, which produces for other labels.

    It all started in the 90s, when, growing up, Okpa-Iroha could not help but admire her father, now late, who adorned himself in bespoke apparels. His unique taste in fashion and well-tailored Safari suits served as inspiration to an impressionable Okpa-Iroha and led her to pursue a career in fashion.

    “Everything he wore was well tailored; a lot of Safari suits when we were growing up and I think that left a very strong picture in my mind as to how men should look. I think in the late 90s, I began to nurture it as something I wanted to do,” Okpa-Iroha recalled, with a tone tinged with unmistakable sense of pride and fulfillment.

    Although she did not, at the time, start making cloths for men in line with her father’s taste in fashion, Okpa-Iroha put the right foot forward, first by studying fabrics, textures and how they work. She also went back and forth to Accra, Ghana for about two years, studying fabrics and also finding out how to launch her own clothing line.

    To further hone her skill, the fashion aficionado also took a fashion and marketing course in 1996 at the Fate Foundation, Lagos, Nigeria. And by 2003, she started off her clothing line fully in Nigeria, launching AyoIroha Clothing Limited. But, before then, she had founded a fashion house known as Noiree (French for Blackish), which she later rebranded as ‘AyoIroha.’

    Okpa-Iroha said then, she was just making some garments for very few clients, nothing large scale. However, by the time she went for two fashion shows – in Lagos and Abuja – her business took a different turn. For instance, at the Abuja fashion show tagged ‘Face of Abuja,’ which held in 2004, she emerged first runner-up.

    The show was her big break. “When I had a fashion show in Abuja called ‘Face of Abuja,’ it became the big break for me because before then, I was just meandering in the industry until I was spotted out by one or two guys in the fashion industry,” she told The Nation in an interview during the week.

    According to her, the show was her biggest break because she was designing alongside popular designers such as Modela. “Modela was the winner of the ‘Face of Abuja’ fashion show and I was the second,” Okpa-Iroha gleefully said, adding that she also organised a private fashion show in Amsterdam, Holland, in June 2012.

    By November same year, the acclaimed fashion designer and style consultant, who has never hidden her passion for African heritage and culture through her selection and combination of fabrics and colours that reflect the African diversity and history, also participated at the ‘Africa Day Fashion’ show, also in Amsterdam.

    Expectedly, such local and international fashion engagements and exposures literally worked magic. Apart from leveraging them to gain more career mileage via networking, a number of mouth-watering international jobs started coming Okpa-Iroha’s way. “Amazingly, my first break, in November 2012, was to produce for a clothing line in Amsterdam,” she said.

    Continuing, she said: “It was the first time I got an international production and that gave me a very high level of confidence because I was able to meet up. Everything we produced came clean. So, part of my prayer to God now is to get more international jobs, because when you have international clients they understand the process; they don’t argue with you unlike when you have our people.”

    Okpa-Iroha also said it was in the course of her trip to Amsterdam, on two occasions, and networking in their fashion industry that she was privileged to meet with a company that indicated readiness to work with her at the time to see how they could bring fabrics into Nigeria.

    Perhaps, more importantly, it was on the strength of her numerous foreign trips to the United Kingdom (UK) and Amsterdam, for instance, that she realised that it was possible to grow the kind of fashion industry that is obtainable in those countries where there is a lot of garment lines and people can actually borrow a leaf and grow their clothing line back home.

    Enter Fashion Brokers Consult Ltd.

    Sufficiently armed with the extra confidence and experience garnered from several local and international fashion engagements and also determined to further stamp her feet in the industry, Okpa-Iroha set up a sister company known as Fashion Brokers Consult Ltd. in 2016.

    An arm of AyoIroha Clothing Ltd., Fashion Brokers Consult is involved in bulk sewing and delivery as a solution to other designers in Nigeria. It provides the platform for other garment brand owners to launch their labels in the market.

    Fashion Brokers Consult, according to her, was borne out of the need to produce for other people to help them have some kind of space to scale up as independent, private labels. Her words: “What I have done is create a sister company of AyoIroha that now produces for private labels, small business owners who want to grow a small clothing line and they don’t know where to produce.

    “They (private labels or small business owners) can’t go to China, because if they have to, they have to do a lot of quantities. But they want to grow a label they can produce here in Nigeria so, that’s what Fashion Brokers now does for people, to help them produce clothing lines across their designs and then grow them gradually.”

    To further clarify the difference between both companies, the fashion entrepreneur said: ”AyoIroha Clothing is my brand which I use to make clothing line to sale as my brand with my label.

    “But Fashion Brokers is a sister company that produces for other labels. So, you bring your label, possibly I do your label and the designs for you. Or you already have a design and then we help you work through that design. It is that process that people don’t really know.”

    Recalling how she branched out into Fashion Brokers, Okpa-Iroha said she actually started thinking of the idea of helping people, mostly small scale, to produce garments in Nigeria and then scale up, in 2014. However, the idea gained more traction in 2016 when she was selected to be part of the Tony Elumelu Entrepreneurship Programme (TEEP’s) 14-week training.

    Okpa-Iroha, an alumna of the TEEP Foundation, is also that of EMPRETEC Nigeria, a flagship capacity-building programme of the United Nations Conference on Trade and Development (UNCTAD), where she won the most innovative idea award in 2016.

    It was the EMPRETEC platform that gave Okpa-Iroha extensive training on business management and how to grow small businesses.

    “So, by 2017, on the strength of the training, it became quite glaring what I really wanted to do and how I wanted to grow that small factory into something big to help people, she stated, noting that the business has indeed, blossomed into a giant employing at least, nine regular staff and several other tailors engaged on contract basis.

    Not one to compromise on quality, durability and good finishing, Okpa-Iroha and her two firms have become household names within Alausa, Ikeja, Lagos, where the business is located. Although her customers include men and women, its predominantly more of children’s clothing.

    “Most of it is children’s’ clothing now,” she said. But within Fashion Brokers, Okpa-Iroha has brought her innovation and creativity to bear in the last one year. Her words: “I started producing what I don’t produce for my clients. I started producing kids’ essentials. I call it kids’ essentials because children will wear pants, singlet, bra tops.

    “So, from Fashion Brokers I created a brand that is just only trademarked and so, I produce kids’singlet in bulk, where I look for bulk buyers to come and take. I also created another brand that provides some kind of business for women who don’t necessarily have a lot of businesses but are looking for something to put in their hands to sell.

    “So, we just started the idea of producing singlets and pants in bulk for women who just want to start a small business online and they can come and buy pants and display it, possibly put their own label because we don’t put labels on them.”

    Smart and witty, Okpa-Iroha understands the market like no other, which is why, despite locating her business in the highbrow Alausa area of Nigeria’s commercial capital, her target customers include those at the lower rung of the economic and social ladder, people who can afford to start a small business.

    She rationalised it thus: “The truth is that in my little experience, the money is within the poor, and they spend more. So, if you can target them, it is not with disrespect, it’s just what it is. They spend more and they buy more. When I say they spend more, there are a lot of them who just want to do business in Oshodi and make their money with small margin and they are reasonably okay.

    “If you put your product online, you will sell, but you will not sell compared to the open market where that woman from Kwara State, for instance, drove to come and buy things and take back to Kwara. That particular woman is not online so she doesn’t know what your online means to her. So, those are my targets.”

    Evidently ambitious, Okpa-Iroha envisions a future where Fashion Brokers will be producing for 50 to 60 labels steadily in the next few years. She also said her vision is to fully launch her clothing line for men and boys, just as she plans to have a very big space for her kids’ essentials.

    “We want to have a very big space for our essentials in terms of not just the open market locally, but also a store where people can just walk in and buy pants, singlet, at very affordable prices, and also bra tops which we lack seriously in the market,” she stated, noting that for now, she does pants and bra tops for children, briefs for boys, pants for girls, singlet for school children. She also said by March this year, she will start production for children aged 0-18 months.

    Okpa-Iroha, however, said she is yet to start making stockings because she needs to get the machines to start that line of production, which, hopefully, “Will enable me employ more people.”

    Born in Lagos, Nigeria, on November 11, 1972, the 49-year old astute entrepreneur, who studied Textile Management, has never shied away from empowering others especially women and the less-privileged.

    For instance, she founded The Entrepreneurs’ Cooperative (TEC) in 2019 to support the growth of small and medium scale businesses in Nigeria.

    She and a few other Alumni The Tony Elumelu Foundation set up TEC to help themselves and other entrepreneurs access funds for business, collective clearing of goods, as well as showcase each other’s business on the same platform.

    Throwing lifeline to the down-trodden

    Okpa-Iroha has also been training physically challenged small business owners to see how they can get little funds for their business. This, according to her, led her to start employing more of physically challenged tailors in her factory on contractual production.

    According to her, she never bought the idea of all the tailors having to come from Cotonou or Cote d’Ivoire. “Of course, I tried my hands on immigrant tailors from those countries and got my fingers burnt,” she regretted, stating that the first tailor she got was physically challenged, deaf and dumb, but had have hands-on experience. Luckily for her, at the time, her admin lady was born to a deaf and dumb mum and dad so, she could handle the deaf and dumb tailors. And with the curiosity the experience stirred in her, Okpa-Iroha started delving into their lives.

    That took her to the Lagos State Office for Disability Affairs (LASODA) in Alausa, where she met the agency’s  director and discussed how to engage a few of the physically challenged tailors in her business.

    Since then, Okpa-Iroha has never looked back. “The agency has these people (the physically challenged) come in and take money every week to survive. But by the time I came on board, the director was so happy. That’s how I have been working with the physically challenged till now. I have about five of them under my umbrella now.

    She also said it through LASODA she met one of the top guys among the physically challenged popularly known as Mr. C. C Okoli. In the agency, he is the lawyer; the guy who is a lawyer that I talk to all the time is blind. He drove a whole lot for physically challenged people back then. We did a few things together for these guys. They are so good. I have had them working for me for the past two years. They are all Nigerians,” she told The Nation.

     

     

     

     

  • Building world-class African brands is Uju’s forte

    Building world-class African brands is Uju’s forte

    Platform Branding Co. Limited, an integrated marketing communications firm, was borne out of the need to fill the gap for quality marketing communications services for medium and large companies in Africa. Under its co-founder and Chief Strategy Officer, Uju Obuekwe, the company has been planning and managing branding strategies for clients to increase their brand awareness, loyalty, revenue and growth. The brand strategist and entrepreneur says her goal is to help build world-class African brands that can compete effectively in an ever-changing business world. DANIEL ESSIET reports.

     

    HER life as an entrepreneur revolves around her core values of professionalism, integrity and equity. How the co-founder and Chief Strategy Officer, Platform Branding, an integrated marketing communications firm, Uju Obuekwe, has managed to align her professional pursuits, passion and skills with these values, perhaps, explains why she has been able to accomplish so much in such a remarkably short time.

    For instance, the company, which she and her sister started about 11 years ago with one employee and small savings, today, has over 20 employees, several interns and a remarkable team of first-class brand strategists, talented designers, digital strategists and graphic designers. Also, from a shop hitherto co-located with another company, Platform Branding, now boasts of offices in Lagos, Abuja and the United States (U.S.).

    Apparently excited by the milestones she has so far recorded, an appreciative Uju said: “I am incredibly pleased with our team and the work we have done with some of the best industry leaders within the corporate world in Nigeria and outside of Nigeria. We have also won several awards from inception till date. Being able to provide jobs and contribute my quota to easing unemployment gives me great joy.”

    Uju’s impactful and inspiring entrepreneurial journey started in 2009.That was when she and her sister, who studied advertising in U.S., realised that many medium to large companies had challenges obtaining quality marketing communications services within the country. There was dearth of agencies in the marketing communications space to cater to companies in that segment.

    According to the budding entrepreneur, her sister challenged her to join her in setting up a marketing communications agency because she (the U.S.-based sister) saw the gap in the market. Besides, Uju said she wanted to pursue her love for brands and marketing, having come from a marketing background.

    “Platform Branding was borne out of the need to cater to this segment of the market,” she told The Nation, pointing out: “Our goal is to help local companies build world-class African brands that can compete effectively in an ever-changing world.”

    According to Uju, the company plans and manages branding strategies for clients to increase brand awareness, brand loyalty, revenue and accelerate growth. She added that as an entrepreneur, she would continue to build more enduring businesses that would be passed on to future generations.

    Indeed, with the setting up of Platform Branding, the 1992 law graduate from Nigerian Law School has brought her over 20 years’ experience in integrated marketing communications, law and human capacity development, as well as her expertise in brand management, corporate communications, strategy and business processes to bear on the award-winning agency.

    As its Head of Brand Strategy and Business Development, she has been responsible for strategy development and marketing and for leading corporations across diverse industries. She has expertise in developing brands through the planning and execution of effective marketing and communication strategies, including market positioning, personal brand development and communication strategies.

    In positioning Platform Branding as an integrated marketing communications firm to beat, Uju drew so much strength from her rich background in business mentorship and training, as well as experience garnered over the years as a prolific author and business development service provider.

    For instance, she is a mentor of the Tony Elumelu Foundation and African Women Entrepreneurship Cooperative programmes. A rare combination of beauty, brain and brawn, Uju was also fortunate to have attended the 25th Global Edition of the Women Economic Forum (WEF) in New Delhi, India, where she was given the WEF Woman of Excellence Award.

    She has also managed to combine business with continuing education, obtaining a certificate in Corporate Innovation from the Stanford Graduate School of Business LEAD Programme, for instance. Before that, she earned a certificate in Entrepreneurial Management from the Enterprise Development Centre of Pan-Atlantic University, where she is the Vice President, Enterprise Development Centre Alumni Association (EDCAA).

    The brand strategist is also a Fellow of the Institute of Brand Management; Institute of Corporate Administration, as well as Member, Institute of Management Consultants. She is also one of the role models – Women in LPG and a Member of the International Federation of Women Lawyers (FIDA). She also serves as First National Vice President of her alma mater, Federal Government College, Enugu.

    Uju is also a scholar – Road to Women’s Business Growth Program (Cherie Blair Foundation/Exxon Mobil Foundation)and World Bank Scholar. She also recently graduated from the founder Institute based in Silicon Valley, with chapters across 200 cities and 90 countries.

    The founder Institute is the world’s premier idea-stage accelerator that has helped launch some of the fastest-rising start-ups across six continents. It is a very challenging start-up launch programme for talented entrepreneurs that give the structured process, expert mentors and a global network of entrepreneurs needed to build an enduring global company.

    An acclaimed speaker at various local and international fora, Uju is also an author of several published books. For instance, she wrote ‘The Essential Guide to Personal Branding,’ ‘Monetise Your Expertise, Make Extraordinary Impact’, and ‘Create Financial Success.’

    Two other books are also in the works, one on branding entitled: ‘Branding to Win’ How Ageless Principles Build Timeless Brands’ and the other, ‘After the Break: A Returning Woman’s Guide to Work’. She has also been featured in several publications and mediums, including press, radio and television.

    Through her courses, books, speaking engagements, coaching and consulting, Uju is easily one of the most sought-after brand strategists. Her ability to help clients from diverse sectors become the best version of themselves, create the future they want, fulfil their career and entrepreneurial goals has continued to endear her to many lucky to come her way.

    However, as exciting and hugely rewarding as her career has been, Uju’s road to fame and fortune is not without challenges, particularly in the start-off stage. “Some of the challenges we faced in the formative years of the business, in addition to the usual challenges that we are all aware of like inadequate provision of infrastructure, included hiring the right talent and the lack of access to capital to grow our business,” she told The Nation.

    She also stated that till date, many financial institutions still do not understand the service business. “We also realised that at the time, women had insufficient networking opportunities, mentoring and peer groups, which is why I set out to deliberately join different female entrepreneurial groups,” Uju added.

    Having successfully navigated the challenges, Uju has some pieces of advice for young entrepreneurs. Her words: “While pursuing your business endeavours, don’t forget to prioritise your health, family, relationships and other interests you might have.

    “It is also important to consider doing what makes you happy. That way, your passion will get you through the difficult moments that are part of the entrepreneurial journey.”

    She also counselled that to be a successful entrepreneur, one needs a work-life harmony. “When I was starting out as an entrepreneur, I was able to schedule my work around my children. It meant missing out on some meetings and events, but that’s ok.

    “I understand that not everyone will have the luxury of flexible working hours as I did, but it’s important to organise and prioritise what is most important to you. You also need a support system; as well as outsourcing and delegating non-essential functions,” Uju added.