Category: Women In Business

  • Ewawunmi: From catfish farmer to media influencer

    Ewawunmi: From catfish farmer to media influencer

    Media influencer, content creator and entrepreneur Sulaiman Aisha Ewawunmi has carved a niche for herself in the burgeoning social media space. Her rich and engaging content is the toast of various brands, including artists and blue chip companies. Ewawunmi’s inspiring entrepreneurial journey from being a catfish farmer to one of Nigeria’s most-sought after media influencers is a study in hard work, focus and tenacity. She shares her story with IBRAHIM ADAM

    At 24, Sulaiman Aisha Ewawunmi has become a social media sensation. All it took her to claim a coveted spot as one of Nigeria’s famous media influencers was a casual posting of images of herself on Twitter during the movement restriction forced by the outbreak of COVID-19 pandemic.

    Since then, Ewawunmi, a graduate of Home Economics and Food Science, from University of Ilorin (UNILORIN), has never looked back. She has been sealing one mouth-watering deal or the other as brand influencer with big brands, including artists and blue chip companies.

    “I’ve worked with a variety of companies, including Pepsi, MTN, Itel, Dano, and Xiaomi. Also, with Rema, Bella Shmurda, Oxlade, Adekunle Gold, Davido,” an excited Ewawunmi, from Kogi State, told The Nation. As she said: “It’s been amazing and challenging at the same time; there have been many ups and downs; it’s not always easy to create content, especially when you want to give your clients the best, but you just have to keep doing it because it’s something I enjoy doing, something that was always in me but I never realised until now, even though it’s not what I planned to do.”

    Indeed, Ewawunmi, from the onset, never planned to build a career as a media influencer. It was actually a chance vocation. “I’m just this kind of person that loves posting my pictures and engaging people on Twitter because I really don’t know much about being an influencer at the time. Fortunately, my photos paved the way for me; they were everywhere, and they received both positive and negative engagements, resulting in an increase in followers,” she stated. And the increased followership was hardly unexpected, considering Ewawunmi’s attractiveness and distinctive body shape.

    Given further insight into how her career  gained momentum, Ewawunmi, who was born and brought up in Lagos State, said: “I started having engagements on my tweets, and one day, a brand aent me a text message  that they’d love me to promote their brand. I spoke to my friend in the field about it, and he told me what to do. The brand was so impressed and had to renew our contract. It’s something I’m very good at, but I never knew until I started it.’’

    Perhaps, as confirmation of her growing influence in the media space and her preference by brands looking to latch on her rich and engaging content to increase their brand visibility and mileage, Ewawunmi said “95 per cent of brands I’ve worked with always come back.” She said within the last two years that she has been in the business; the experience has so far been awesome, even though “there have been a lot of ups and downs, but what keeps me going is how I continue to be innovative and engaging in my content creation and delivery.”

    Indeed, Ewawunmi’s emergence as a popular media influencer did not come on platter; there were challenges, or, as she put it, “ups and downs.” “It’s a challenging task, because you have to deliver the best for your client. Some clients will even say they don’t like your content and you don’t have any choice but to write a new one. Also, making people accept what am telling them or posting is really challenging, but it has been God in everything,” she said, adding that there have also been several uncomplimentary remarks about her person, but she never allowed them to get to her.

    Her words: “People are body-shaming me. I’ve been called different names, I’ve been bashed, I’ve been laughed at , and they have said all sorts of things to me, called me all sorts of names, compared me with different things, you name it. They say things I didn’t do to the world, but each time, God always come through for me. My body-shaming experience is a terrible one, I won’t lie I’ve been body-shamed a lot, from head to toe, but I never let it get te better part of me. Who is popular that hasn’t gotten body shamed before?”

    Ewawunmi refused to be weighed down. She kicked her heels in, insisting: “I’ve never felt insecure about my body before. I’m a beautiful woman. I’m sexy. Trollers will only say stuff online and when you look at the people body shaming, they are depressed people, they are frustrated and looking for whom to transfer their aggression to.” Having managed to brush off such unflattering remarks about her, the media influencer now advises whoever cares to listen particularly the young and upcoming one to remain steadfast. “Just pick a niche, let people know you for what you do, and be who you are,” she counselled.

    Read Also; I’ve never felt insecure about my body – Ewawunmi

    She said being a media influencer does not require any formal training, as most media influencers started it naturally. “I don’t think you need much training to become a media influencer. Although some people learn it, which is also a good thing, but just pick a niche and let people know you for what you do, and be who you are,” Ewawunmi emphasised, noting that in her case,  she puts in her best in what she does, and “it’s something I love to do, so I derive joy in it. I put in all my best in what I do, and it’s something I love to do, so I derive joy in it. ”

    According to her, her competitive edge in the business is her propensity to work on herself. “I work on myself every day. I try new strategies. We have a lot of people in this field, that alone is competitive, but I don’t see anybody as a threat. I do my thing in my way. I’m not desperate to work with brands, I let it come naturally. I let them come because they see the potential in me and they believe in me,” Ewawunmi said.

    She also said she does not feel intimidated by her male counterparts in the industry. “I don’t feel intimidated by any gender, for my age. I’m doing so well for myself and I’ve achieved a lot. I’m a young girl who is just doing her thing and trying to be successful,” she said, advising the youths to never give up. “They shouldn’t give up, they should not copy anybody, they should try to be themselves, come up with different strategies that they think will work for them, and not try to be anybody,” she enjoined.

    Although the brand influencer declined to disclose how much she rakes in from the barrage of deals coming her way, the fact that 95 per cent of the brands she has worked with always come back to work with here “because they always see the value of what I did to their brands” point to a social media sensation that has no doubt, been smiling to the bank with proceeds from her trade. This is despite Ewawunmi stating: “I do not just work for brands because of the money. I do it to set a legacy in case of next time so that the brands will always come back.”

    But it is not so much Ewawunmi’s innovativeness and creativity that made her rise to stardom interesting; rather, it is her remarkable focus, tenacity and raw determination to succeed where other youths of her age probably failed. For instance, even before she became a media influencer, she had demonstrated her resolve to succeed against all odds when, according to her, she combined her studies as a student with catfish farming.

    Ewawunmi’s story: “I was a student and at the same time a catfish farmer. I own a catfish farm. I started in 2017, three years after my secondary school. I love rearing catfish. I learnt about it online and I started it little by little. It wasn’t easy at all from the beginning because I faced a lot of challenges, but that was what made me stronger. At a point, I wanted to stop because there was no gain in it, but I kept telling myself you can do it, and yes, I was able to achieve it. I’m still in the field, I’m not perfect yet, but I’m trying, at least better than before.”

    A budding entrepreneur, Ewawunmi sure has her finger in many pies, and her resolve to succeed in all of them is remarkable. “I wish to own one of the largest farms in Nigeria,” she declared, pointing out, however, that catfish farming, to some extent, is sustainable, but “I won’t say it’s lucrative.”

    Ewawunmi also said her target is to become the Numero Uno in media influencing in Nigeria and across the world. “I see myself as a very big brand known worldwide. There is nothing impossible. I’m trying my best to become that, and I know one day it will happen. I believe in myself,” she told The Nation. She said she was motivated to become a media influencer by her desire to help, inspire and entertain her followers. “I am also looking to make people believe in themselves and also help people in the little way I can,” she added.

    The social media entrepreneur, who said she remains committed to serving humanity by supporting others through her chosen career, also bared her mind on the Federal Government’s purported plan to regulate the social media. “I feel social media is a place where people are free to express themselves. The Federal Government shouldn’t regulate what people should tweet or not tweet because it’s a place where people pour out their minds and express themselves. Regulating social media is not the way forward at all,” she said.

  • Exploits of a real estate amazon

    Exploits of a real estate amazon

    The Managing Director/Chief Executive Officer, White Rose Properties & Interiors Limited, a multi-disciplinary property services company, Ayobami Shakirat Kareem, became a realtor by accident, and started out with zero capital. But, on the strength of her consistency and resilience, she has transformed the White Rose brand into a thriving conglomerate with many business/investment subsidiaries in the real estate industry. She shares her inspiring entrepreneurial story and plans to walk the talk on affordable home ownership and deliver value to clients and stakeholders across the sector’s value chain with Assistant Editor CHIKODI OKEREOCHA.

    Her pristine beauty and calm demeanour are clearly at variance with the ruggedness and sometimes, brashness usually associated with most operators in the real estate sector.

    But behind the façade of her cool mien and disarming smile, the Managing Director/Chief Executive Officer (MD/CEO) of White Rose Properties & Interiors Limited, a multi-disciplinary property services company, Ayobami Shakirat Kareem, is a steely entrepreneur and realtor determined to call the shot in the real estate business.

    Indeed, in her over 10 year’s stint in real estate consultancy, brokerage, development and general real estate practices, Shakirat has never hidden her determination to bring her hard work, creativity and dynamism to bear in changing the fortunes of her clients as well as various operators in the real estate industry.

    That Shakirat has been able to translate her strategic vision into profitable operations, which manifested in the growth of the company since inception, for instance, attests to her raw determination to succeed where others probably failed.

    Today, the White Rose brand, which she  founded and nurtured, has grown into a formidable conglomerate in the real estate space, under the umbrella of White Rose International Group, with many subsidiaries.

    Located in highbrow Lekki Phase 1, Lagos, White Rose Properties & Interiors Limited, The Nation learnt, is primarily into real estate practices, including property development, construction, brokerage, asset management, consultancy etc, with Shakirat promising that her diverse clients should “Expect more massive and innovative ‘green’ or eco-friendly inspired real estate developments from us.”

    Interestingly, what makes Shakirat tick is perhaps, the fact that she became a realtor by accident. And unlike others who came into the business fully prepared, with the required financial muscle, the Business Management graduate from the University of Lagos (UNILAG) started with zero capital.

    “I became a realtor by accident. I assisted an agent to let out my former apartment and I was paid a handsome commission for that ‘minor’ act. I was fascinated and decided to explore the opportunities in the real estate business. I practically started real estate with zero capital, but I have remained consistent and resilient against all odds till date,” she narrated.

    Expectedly, her consistency and resilience paid off handsomely. Today, despite starting out with zero seed capital, White Rose, according to the budding entrepreneur, “Now boasts multi-billion naira worth of assets in its name, which is a testament of the hard work that have gone in so far.”

    She also said in line with the company’s commitment and goal of making home ownership affordable to anyone irrespective of their financial status and class, it has launched many housing infrastructure and made same affordable to as many willing Nigerians as possible, including investors home and abroad, to reduce the level of housing deficit in the country.

    But how did Shakirat manage to achieve such feat in a remarkably short period of about 10 years? What has been her competitive edge in a real estate industry perceived to be largely male-dominated? And what has been the feedback from her diverse clients and relevant industry stakeholders with regards to service delivery?

    The Nation learnt that the real estate amazon owes her phenomenal rise to fame and fortune to her compelling value proposition to various players in the real estate business, including her prioritisation of human capacity development through creating accessible training platforms for aspiring real estate entrepreneurs.

    For instance, her capacity to apply her entrepreneurial expertise and value added approach to changing the narrative in the real estate sector was responsible for the commencement of a programme known as White Rose Investment Network (WIN), which, according to her, was geared towards training and empowering as many aspiring real estate entrepreneurs as possible.

    “At WIN, prospective real estate players are not just trained, we also equip them with basic necessities that are required to guarantee their success in the real estate industry,” Shakirat told The Nation, adding that the initiative was also her response to the need to force sanity in a porous industry that is also lacking adequate regulatory structure.

    Her words: “Obviously, the real estate industry in Nigeria is porous, proliferated and lacks adequate regulatory structure. Any person can wake up and declare himself/herself ‘a seasoned realtor’ without passing through adequate training.

    “The result of this is the avalanche of ubiquitous real estate agents that bedevil the real estate business and who are consistently causing untold havoc on innocent real estate investors, thereby tarnishing the industry’s image.”

    Shakirat also said with WIN, “We ensure that our products are marketed by our trained realtors, thereby ensuring that the best practices are at all times adopted in all our property transactions. Over the years, our efforts have yielded positive results as we have managed to maintain a clean slate, sustained good reputation and secured the trusts of our numerous clients in their dealings with us.”

    However, the icing on the cake of Shakirat’s irresistible value proposition to various players in the real estate business was perhaps, her avowed commitment to walk the talk on affordable home ownership by consistently developing innovative models such as long installment payment plans to make it easy for clients to pay for products at their convenience and at their pace.

    For instance, White Rose, according to her, has a flexible instalment payment structure for up to 72 months in some cases. The idea was to make it easy and convenient for any person to pay for his/her dream home without strain.

    The company did not stop there. It also dangled the proverbial carrot to clients/prospective home owners when it recently launched the ‘Lot Subscription Model’, whereby up to 20 persons can own a home and be guaranteed their respective return on investments, while gradually acquiring more lots to possibly own a 100 per cent of a given home.

    The innovation called Lot Subscription was an instant hit, with many industry stakeholders describing the model as a “home ownership revolution.” And it couldn’t have been described otherwise, considering the fact that as a policy, the company’s long off-plan payment structures and lot subscribed products enjoy a comprehensive insurance police in favour of clients.

    As Shakirat explained, the essence of such comprehensive insurance police was to protect clients’ investments under White Rose custody and also to guarantee the projected return on their investments at any given time.

    Some of White Rose’s compelling products and services were on display at the real estate ‘Unite Summit 2022’ held at Eko Hotel, Lagos, from May 30-31, 20222. The conference and exhibition with the theme “Towards a sustainable culture,” brought together industry key players to form synergy among themselves and brainstorm on the way forward in real estate practices.

    Shakirat, who spoke with The Nation on the sidelines of the summit, said the sustainable culture as captioned in the theme of the conference was about the culture of improvising and adopting innovative models and technologies in real estate practices and construction, especially the use of renewable energy and the use of eco-friendly technologies in line with the global trend and best practices (i.e. green technology).

    She said the culture also encapsulates the creation of easy access to fund to financing innovative and qualitative real estate developments as well as the culture of proper maintenance of the developments. According to her, maintenance and sustainability are at the core of property investment.

    “To guarantee a desired Return on Investment (RoI) in real estate investment, the property must be effectively and efficiently managed by experienced professional facility managers, hence the increasing need for same in the real estate sector. It implies, therefore, that the business opportunity in the facility management sub-sector is enormous, though challenging,” she said.

    Shakirat also pointed out that meeting global best practices on the use of sustainable technologies in the real estate sector is very possible, and it begins with the collaboration and commitment of industry players (both in private and public sectors). She, however, said the support of the government on the creation of enabling environment and making of friendly policies could not be over emphasised.

    The entrepreneur added that making funds accessible to stakeholders by the various financial institutions to finance the research and use of green technologies cannot be ignored. And this must have encouraged her to ask the public, particularly her clients, to expect more massive and innovative ‘green’ or eco-friendly inspired real estate developments from White Rose.

    She also unveiled plans to collaborate with the Lagos and Ogun State governments, for instance, in rural-urban renewal programmes. According to her, “We are in negotiations with the Lagos and Ogun State governments for a possible private sector partnership in rural-urban renewal programmes and we are making considerable progress (especially on Ibeju-Lekki, Ikorodu etc axis of Lagos State and Isheri North axis of Ogun State).

    “We will be delighted to announce the robust programme we have in this regard once the negotiations are successfully concluded.”

    According to Shakirat , who is also an alumnus of National Open University (NOUN), where she studied Entrepreneur and Business Management, White Rose is not ignorant of the potential investment opportunities in most of these rural settlements.

    “We are already making concerted plans and developing robust financing structures that will enable us to adequately participate in such developments. In no distant time, we shall roll out our developmental programs in that regard,” she said, gleefully.

  • Risk management is Samira’s forte

    Risk management is Samira’s forte

    Within Nigeria’s risk management space where she holds sway as the Chief Risk Officer and Chief Security Officer for AXA Mansard, an insurance and investment firm, Mrs. Samira Nwaturuocha has stamped her feet as a an expert in risk/resilience governance and control. Samira, who ditched her job as a marketer in the banking industry and embraced a more-challenging career in risk management, shares the story of how curiosity led her into the business, her passion, career trajectory, as well as how she balances career and family with PRECIOUS IGBONWELUNDU.

    She loathes routine. And because she finds it boring, her curiosity and propensity to explore led Mrs. Samira Nwaturuocha to ditch her job as a marketer in the banking industry and pursue a career in risk management. Today, she is the Chief Risk Officer and Chief Security Officer (CSO) for AXA Mansard, an insurance and investment firm.

    Samira, who is a professional member of the Institute of Operational Risk, also manages risk and resilience on security-related issues across the spectrum of whoever needs financial, operational and core business as well as information security. She also oversees the control of physical security, help and safety and resilience.

    At the core of this Microbiology graduate from Babcock University’s growing influence and popularity in the risk management space is, perhaps, the fact that she is tech-savvy, given her proven capacity to integrate the use of Information Technology (IT) into her new-found career.

    “…in today’s world, everything is IT- driven. So, a core part of safety and resilience is also IT continuity management because as businesses are going digital, there is a need to also ensure that whatever you’re putting on that platform can last,” she said.

    Recalling how it all started, Samira said that as a curious mind, she had interest in a lot of things. “After my National Youth Service Corp (NYSC), it started off as me just looking for a quick job that could help me save to be able to pursue other personal ambitions that I had. I got an opportunity to work with Guarantee Trust Bank (GTBank) in marketing back in the days,” she narrated.

    However, after two years in marketing, Samira, from Kogi State, got married to her Imo State-born husband, stayed in Kaduna State while her husband lived in Lagos. But her curiosity and desire to explore would not let her be. “I wanted to challenge myself to do something different. So, in the bank there, we go through very elaborate three-month training and one of the topics that was very difficult for me was trading,” she said.

    According to her, each time her customers wanted to buy products or services, she always called one of her colleagues to help her explain to the customer. Her big break in risk management eventually came when, according to her, an opportunity to work in risk management opened and “I saw it as an opportunity to challenge myself.”

    That was how Samira got into financial risk management, for instance, starting with interest risk management. Overtime, as she got her knowledge built, she was always curious to learn something new. “I decided to get to work very early and sit with my older colleagues and have them teach me. For teaching me, I would do their reports and mine at the same time as a way of payback,” she said.

    Despite garnering sufficient expertise in financial risk management, Samira said she never stopped finding something new every day, as she loved the challenge. She was later deployed to credit risk in the bank, which, according to her, is also a very interesting area as it is detailed, thorough and has to do with lending and documentation.

    She said by the time she was doing that, for a while, she started seeing herself as not wanting to remain in a certain section. “I wanted to have a wholistic view so, I sought for an opportunity to move to Operational Risk where I did go to learn operational risk, fundamentals, business continuity, and that was how I digressed,” Semira said.

    It was at that point that she got the opportunity to work with AXA Mansard in a leadership mid-management role. “I took that and that was how I left banking after 10 years. I have been in AXA Mansard for six and half years,” the risk management expert told The Nation.

    Since she made the career switch, Semira has continued to draw inspiration and strength from helping solve clients’ or customers’ problems. “My satisfaction comes from knowing that every day I am going to meet something bigger and I would solve a problem.

    “Over the years, I have come to the realisation that I don’t like routines. I find routine boring. I have found fulfillment in this role as a risk manager. Like I tell my team, it is a different challenge each day or time,” she said.

    Semira’s top-notch risk management expertise benefits both the firm and the client. She, however, said when at a crossroads, she has to balance it. “A lot of times in my role, it is usually not between the devil and the deep blue sea. It always has to come with compromises,” she explained.

    The risk management expert, however, said one of the things she has enjoyed overtime is working with people to collaborate and sometimes, also having to influence as well, which comes with a lot of conversations to see the other person’s point of view and also getting them to see one’s own point of view in an amiable manner.

    Having been in the insurance industry and made her mark in the area of risk management, Semira shared her thoughts on some issues around insurance in Nigeria. She said, for instance, that marketing health insurance policy is easier, compared to other types of insurance policies.

    “There is a mindset that I am not going to consume it if it’s other insurance policy. Take car insurance for example, I pay premium and I do not have an accident.  I am not likely to consume it, but with health insurance on the other hand, it is actually easier to sell because people are more likely to consume it,” she said.

    According to her, people find health insurance much more relevant because it pertains to their own health or that of a loved one. “So, I think people are more open to health insurance actually than other areas of insurance. One of the challenges, I think, is the lack of financial power to pay a high premium, but today, payments have been digitalized so people can pay in installment. That also helps,” she added.

    On how Nigerians can be motivated to embrace insurance, Semira said: “I think it is not just about awareness. I think we can’t take away from the many other challenges Nigerians are faced with. I have customers sometimes who want to buy a policy; they believe that your insurance product can help them, but they also have other pressing issues.”

    The other aspect, she said, is also creating channels of convenience. As she explained, “We are moving to an era where customers can also pay their premium as they earn their salary monthly instead of yearly. That is the norm. The whole objective of risk management is so that you come out with better outcomes.

    “As the macro economy and other factors that drive our economy have deteriorated over time, if you want to maintain the same level of outcome as you had in those years, then you have also got to be doing a lot more in managing the deteriorating risk and by virtue of that amplify the whole thing.”

    Semira is of the view that customers should be given multiple channels to give feedback, which helps to improve a business. She pointed out, for instance, that if a customer makes a complaint on a product and they are not happy about certain things after they bought the product, “that could be a reputational risk because, depending on how things go, it could be misconstrued by that customer.”

    But, how does the Amazon in the risk management space juggle work and family? “For me, support is very key. Not to hype my husband, he is very supportive,” she told The Nation, adding that on her part, she tries to find the quality of time, and has over the years, also learnt how to do things differently.

    “The major thing is really having that support because on some days, you don’t feel like going on, but having someone who is really rooting for you helps. I relax by reading. I love to read. I grew up around books, from historical literature to fiction and non-fiction. I find it relaxing to research too. I can spend hours on Wikipedia,” Semira said.

    The robust support system she enjoys from her spouse as well as her own unique way of organizing her schedule may partly explain why Semira hardly gets intimidated working working in an area perceived to be male-dominated. “I am not someone who backs down easily. So, with regards to being discriminated against for being a woman, I haven’t had that feeling. There haven’t been moments I felt that way,” she said.

    Rather than feel intimidated, Semiera has continued to charge on, encouraged by her love to take on challenges and brainstorming to find solutions. “My favourite moments are just looking at a problem and solving it. Sometimes, I find out that the reason a person isn’t able to find a solution is actually because they are not looking at the total picture.

    “So, it is not working because it is not dependent solely on you and that for me is always interesting. Another thing that motivates me is seeing the continuous improvement that comes with the process because risk management process is to first of all identify the risk, analyse it, then mitigate it. At the end of the day, what you get is a much more improved experience,” she stated.

    Spurred by what she has achieved so far in her career, Semira looks at the future with so much promise. She projects, for instance, that in five years, she would have acquired more expertise as a business leader and industry expert that others can leverage for policy, governance, operations, risk management, security etc.

    To underscore her ambitious projection, she said she recently started active mentoring and that she would love to be able to do more of that, especially having greatly benefited from good mentors herself.“I would also love to be leading some projects I am passionate about – funding education, mental health and empowering women to make a difference for themselves and their communities,” Semira added.

  • ‘We’re using technology to redefine access to education’

    ‘We’re using technology to redefine access to education’

    Access to high quality education is acknowledged as being transformative. But, across Africa, including Nigeria, many students do not have access to quality education. However, at Edukoya, an education technology (ed-tech) company and one of Nigeria’s most downloaded education apps, has moved to bridge the gap in access to quality education. The company’s founder/Chief Executive Officer (CEO), Honey Ogundeyi, says its vision is to connect the next generation of Africans to online learning. CHIKODI OKEREOCHA. tells the inspiring story of one of Nigeria’s pioneering female technology experts.

    The personifies the growing push by women technology entrepreneurs to challenge the dominance of the African tech ecosystem by their male counterpart. Through the work that she and indeed, other notable female tech entrepreneurs do, the founder/Chief Executive Officer (CEO) of Edukoya, an education technology (ed-tech) company, Honey Ogundeyi, has been leading the charge in demonstrating that female leadership, especially in the technology space, is possible.

    Honey, who started her entrepreneurial journey in the technology sector over 18 years ago, is, one of the pioneering female technology founders in Nigeria. Her Edukoya, which leverages its online tutoring platform to offer personalised learning to students across the continent, has become the destination of choice for students wishing to get access to top-quality education, enabling them to achieve their goals and get ahead in life.

    With the help of some of the smartest and most diverse minds across the continent, who are passionate about the problem of lack of access to quality education and united in bringing quality education to all, Honey was able successfully positioned Edukoya, in its launch week, as the second most downloaded education app in Nigeria. It also had over 50, 000 downloads in a month; the company has also recorded more than a million attempted questions on its app.

    “This tells us that parents and learners are really engaging with our content. Beyond downloads and engagement, the feedback from users has also been very positive. In addition, we are getting feedback from parents and students across Nigeria telling us they are seeing a steady increase in their school grades since using the app. All of this within just about two months of the launch of Edukoya,” an obviously excited Honey told The Nation.

    Describing the company’s phenomenal achievements so far as “very promising,” the ed-tech entrepreneur said she looks forward to more ground-breaking news as the company continues to grow. “I am really excited by the response to Edukoya so far,” she declared, pointing out that “at Edukoya, we’re reimagining quality education for all and it’s an audacious, incredible step and fulfilling mission that our team is dedicated to achieving.”

    Giving more insight into how Edukoya is achieving its mission, Honey said, for instance, that its star product, ‘Ask Edukoya,’ is a one-to-one online tutoring platform for several subjects that connect the best teachers to students all around the country for real time short lessons on homework, exam preparation or doubt solving.

    “Our tutors are available on demand and these questions are answered in real time – 24/7. Each Edukoya tutor goes through a world class four-step recruitment process, we typically admit 99 per cent teachers- it’s extremely competitive so students are essentially guaranteed a high quality tutor every time.

    “We also audit sessions to ensure that conversations are appropriate and in line with our standard practice. Our parents and students are top on our mind when creating our products and features so, we ensure that everyone who uses or interacts with the app can be guaranteed of 100 per cent safety, Honey explained.

    How it all started

    According to the burgeoning female tech entrepreneur, the launch of Edukoya was born out of personal experience. Her story: “I grew up and was educated in Lagos, attending both primary and secondary schools in Nigeria. So, I have first-hand knowledge about the education system in Nigeria.

    “I attended a Federal Government secondary school and I remember that with a class of over a 100 students,  teachers often with their best efforts were in many cases unable to give each student personal attention. A vicious cycle ensued: with little time to personalise lessons, the teacher would be unable to respond to every student’s requests to further explain concepts.

    “Later, when the teacher would call on students to answer questions, but — not understanding the concepts — many, including myself, wouldn’t be able to answer.  Our learning experience focused mainly on memorising to pass exams and not to learn. This dynamic is not peculiar to Nigeria, it’s a global problem.”

    In retrospect, Honey said personalised learning, which Edukoya currently offers to the next generation of students, would have had a great impact on students’ learning experiences at the time. Noting that across Africa, many students do not have access to quality education, she reiterated: “I have experienced how access to high quality education can be transformative.”

    Creative and innovative, effortlessly beautiful and unassuming, Honey said she was driven by how she can use technology to make learning more accessible to more people on the continent. “Our goal is to educate the next billion learners and today, Edukoya already helps thousands of students to get access to top-quality education, enabling them to achieve their goals and get ahead in life,” she stated.

    The Edukoya founder insisted that education technology (ed-tech) is the future of education in Nigeria. And she gave chilling statistics to justify her position: “With the predicted rise in our population, technology represents the only viable solution for connecting every African to high quality education. Sub-Saharan Africa (SSA) has 30 million children who are not receiving any form of schooling, with Nigeria alone home to 11.4 million, the highest number globally.

    “Some reports also suggest that SSA would need to train another 17 million teachers to meet the current demand. We don’t have the time or resources to make this happen as quickly as we need to if we take the traditional approach. However, technology gives us an opportunity to deliver the solutions we need in the most effective way.”

    According to her, Edukoya is using technology to redefine how the next generation has access to education. “I believe this problem (lack of access to quality education) is worth solving. Our current focus is Nigeria, but our vision is to connect every African to high quality education,” Honey stated.

    Although, she has since set for herself an audacious goal to look beyond the traditional approach and accordingly, leverage technology to achieve the feat, her capacity to deliver is certainly not in doubt, having been in the technology sector for a long time, working with several tech companies and garnering requite experience along the line.

    For instance, Honey has worked in the technology sector for 18 years, working at companies like Mckinsey & Co, Ericsson and Google. She founded Fashpa, Nigeria’s first fashion commerce platform. “I built the first version myself and started the site from the bedroom of my flat in Lagos. I was solving a problem for many women in Nigeria at the time – access to good quality fashion items at decent prices,” she told The Nation.

    Honey was also part of the founding team at Kuda, Nigeria’s first and largest digital bank today. “As the founding Chief Marketing Officer (CMO), my work was instrumental in helping the company reach millions of customers in less than two years,” she said.

    As she emphasised, “I typically build companies around problems I have faced and I am extremely motivated to see better solutions using technology, be it across e-commerce, financial technology or education technology. I am passionate about using technology to uplift Africa and this has been a major driving force for my entrepreneurship journey.”

    So far, so good

    Eighteen years after Honey threw her hat into the technology ring, she said she is excited to be one of the pioneering female technology founders in Nigeria. “The African tech ecosystem has come a long way since I started out in 2009. It was very male dominated and there were not a lot of funding opportunities for startups in Nigeria.

    “There were also limited female role models in technology in Nigeria. So, I am excited to see the tech ecosystem evolve now with fast-growing startups and several unicorns, a more evolved investing landscape with founders investing in founders, venture capitalists focused on funding women and training programs to help more people and in particular get access to careers in technology,” she said.

    To further underscore the growing influence of female entrepreneurs in a largely male-dominated technology industry, Honey said although she recognises that representation is key, “I am excited to be at the forefront of pioneering the ed-tech sector in Africa. Our pre-seed round, for example, was the largest for an ed-tech company in Africa and for a female founder across the continent.”

    She, however, expressed hope that this inspires more females to consider and start roles in technology.  “I don’t think there has been a better time to be a female entrepreneur and I am proud to see women stepping into roles of authority and literally building large and impactful companies,” Honey said, exuding so much confidence.

    Although every day is different, Honey said her work as CEO of an ed-tech company involves product development, hiring and resource management and strategy. “I am in constant communication with our users, teams and stakeholders to ensure that we are delivering on our vision to connect the next generation of Africans to online learning,” she declared.

    It was a declaration laced with the unspoken confidence of a busy top executive who has managed to achieve work-life balance. And she confirmed this, saying: “As a founder, it’s easy to keep your head down and just concentrate on running your business. You may look back on your progress from time-to-time, but you’re always focused on the next challenge.

    Work-life balance is very important to me, but sometimes there are sacrifices to be made. A great hack for me is hiring super smart people, delegating, zoning out my calendar, scheduling everything professional and personal and not neglecting personal time and mindfulness. Outside of my day job as a CEO, I enjoy mentoring, angel investing, teaching and playing squash.”

    Having made significant progress in her chosen field, Honey has these pieces of advice for existing and aspiring women tech entrepreneurs: “Focus on your strengths and amplify them. Surround yourself with the best team and step out of your comfort zone all the time! The journey towards accomplishing your goals may be long, but it’s important to recognise how far you’ve come – and to celebrate the wins.”

    The expert is not done. “Network and invest in relationships. I have built great business relationships over the years and the diversity of this network has helped me at each stage of my career,” she added.

  • ‘Our brand put Nigeria on global fashion stage’

    ‘Our brand put Nigeria on global fashion stage’

    Fashion label Biola Brentwood is unrelenting in its push to rule the industry. The brand, which has an active arm in Toronto, Canada, where it sells ready-to-wear clothes, and a branch in Ikeja, Lagos, also plans to open a new arm on Lagos Island soon. The Chief Executive Officer (CEO) of the company, which rode to success on the back of extensive exposure on the international fashion scene, Abiola Adeneye, shares the story of her journey in the world of fashion and her challenges with SAMPSON UNAMKA.

    Her debut appearance at the ‘African Fashion Week Toronto (AFWT) 2021’ in Canada, followed by another hugely successful outing at the Paris Fashion Week in February this year, set the stage for her brand’s emergence on the global fashion scene.

    Today, the Chief Executive Officer (CEO) of Biola Brentwood, a fashion label, Abiola Adeneye, stands shoulder-to-shoulder with some of the biggest international fashion brands. She has been holding her own in the global fashion industry, giving other international brands a run for their investment and creativity.

    “It was nothing like I had ever experienced before. I’d never forget all the comments we got and how a lot of foreigners were all over my models. They were stunned. It was a proud moment for me and I didn’t miss the opportunity to say to anyone who cared to hear it that I was from Nigeria.

    “Just being able to shine the light of my country to the world was such a big deal,” Abiola, exuding confidence, said of her debut appearance at ‘AFWT 2021’ in Toronto, Canada.

    Her participation at the Paris Fashion Week this year – February, this year to be precise – was no less rewarding. “I took another huge step when I decided to go for the Paris Fashion Week in February 2022. I was selected out of thousands of other fashion brands.

    “It was beyond mind-blowing. I unveiled a new collection called ‘African Beauty’ and this collection was almost sold out, Abiola, who is from Modakeke, Ife North Local Government, Osun State, told The Nation, adding that, since then, “I’ve been getting awesome reviews and referrals from notable people.”

    For Abiola, who studied Business Education at the University of Lagos (UNILAG), and later moved to College Lasalle, Montreal, Canada, where she studied Fashion Designing, constant learning is at the core of her impressive footprint in the local and international fashion industry.

    “For me, learning is a continuous experience and to date, I still attend various lectures and trainings to expand my horizon and knowledge in fashion designing and other related fields,” the fashion entrepreneur said.

    Before the launch of Biola Brentwood, Abiola worked at Melanie Lyne and The Bay, both in Toronto, Canada for three years as a wardrobe stylist for women’s luxury wear brands.

    She has since brought her wealth of experience as a Canada-trained fashion designer and as a wardrobe stylist for women’s luxury wear brands to bear on Biola Brentwood. Today, her company is not an ordinary fashion brand, but operates as a full-scale organisation with every aspect in place.

    Biola Brentwood has a finance team, for instance. “I take financial advice seriously and I would say that the business has benefitted from this greatly, she said, noting that her company had about 20 employees while plans were afoot to engage more talents and also expand.

    “Any business that doesn’t plan to expand is literally planning to shut down. So, of course, we are working on expanding the business. We currently have an active arm of the business in Toronto, Canada where we sell ready-to-wear clothes. We have a branch in Ikeja, Lagos and would be opening a new arm in Lagos Island very soon,” the entrepreneur said.

    But, of all businesses and vocations, what motivated Abiola to throw her hat in the fashion ring? Her response is telling: “Every time I’m asked why I decided to go into fashion, I remember my younger days when I would just sit and think of what I really wanted to do. It was a common question back then and for me, I was always puzzled because I didn’t think the answer should be black or white.

    “As a young lady, I was quite good at several things so, I was looking out for that one thing that I could do for the rest of my life without getting bored and it’s safe to say I found it. I discovered that I had the skill to conceptualize ideas and bring those ideas to life. It gave me a form of an adrenaline rush just seeing the execution of my ideas and how people loved it.

    “I’d sketch designs and make patterns and then make the clothes for people and they will be excited. There and then, I knew fashion was what I wanted to do and so I began the journey and I haven’t looked back till date. According to her, she has been in this business in Nigeria for about seven years.

    In retrospect, Abiola said the satisfaction she gets from positive testimonies by her numerous clients home and abroad has been one of her key drivers. She said: “The satisfaction that comes from seeing my ideas come to life has been my strength. The smiles on my clients’ faces when they fit their dresses are awesome

    “However, asides from the satisfaction, my work is not only providing for me, it’s also providing for several other people who by reason of Biola Brentwood, now have a source of livelihood and that for me is a remarkable plus of being an entrepreneur helping to alleviate poverty and boost the economy.”

    Expectedly, women appear to be Abiola’s first line charge when it comes to helping to alleviate poverty and boost the economy. “Anybody that relates with me closely knows I’m an active supporter of women. I mean, I make women’s clothing so, you know, I must love and support women. I have a number of female members of staff that have worked with my brand and went on to start their own businesses that I continually look out for and support all the way,” she revealed.

    Indeed, the entrepreneur, who has never hidden her resolve to dominate the global fashion stage and also leverage it to re-tell the Nigerian story, has been in the vanguard of encouraging women who want to start and run their own businesses successfully. For such women, Abiola dished out these pieces of advice: “Know your onions. Things are not entirely rosy out here in the business world, but knowing your onions saves you a lot.”

    As she further added, “One of the things I tell young people is that before starting a business, there is a process of learning in the background. Learning how things are done, organisation and structure, etc. Get as much education as you can, learn, plan, pray, seek advice and don’t be afraid to start.

    “Until you start, nothing happens. Don’t give excuses of family, children, and society etc., just start! And that’s really the same advice I’d give to anyone who wants to venture into the fashion industry. Know the skill well and give it your best.”

    Abiola’s ability to apply some of the afore-mentioned success nuggets in the running of Biola Brentwood must have been why she has managed to navigate some of the peculiar industry challenging that came her way to the top. “Like every business, I’ve faced my own share of challenges, starting with establishing the brand and proving our worth,” she said.

    According to her, it’s really easy for people to project the attitudes of other fashion designers on the brand, “so, we had to fight hard to win people’s trust and exclude ourselves from the stereotype.”

    She another challenge she faced as a brand early on in the business was delivery outside the country. “It was always disheartening when after we had put in so much effort to ensure that our clients’ clothing is tailored to taste, all i’s dotted and t’s crossed, and all for us to have set back with international deliveries. You can imagine the level of heartbreak that will bring,” she recalled.

    The business woman, however, expressed joy that the brand was able to find a trusted delivery company hence the challenge of delivery is now a thing of the past.

    She also said another issue which, of course, affects every business, is the constant inflation rate that affects the cost of fabrics and other tools that she and other industry operators use. “One of the ways we have managed the situation is proper communication and we are fortunate to have very considerate clients,” Abiola told The Nation.

    Not one to easily succumb to challenges, Abiola keeps charging on, motivated by the vision and the purpose she seeks to achieve. “I continually strive to be excellent and put Nigeria on the global stage and re-tell the Nigeria story my way,” she stated.

    The robust support system she enjoys also helped. “I must say I have the most supportive husband ever. Being a wife, a mother and an entrepreneur are not easy roles to combine, but I’ve excelled on the wings of the best support I can have. That way, the home front doesn’t lack anything and the business is also thriving as well,” she said.

  • ‘Nigeria’s tax system should align with business realities’

    ‘Nigeria’s tax system should align with business realities’

    Seasoned accountant and tax professional Dr. Titilayo Fowokan is the Group Head, Strategic Tax and Compliance for Dangote Industries Limited (DIL), West Africa’s most diversified and fully integrated conglomerate. With 28 years’ experience covering financial services, oil and gas, manufacturing and service industries, Mrs Titilayo, who was the Chairperson of the Society of Women in Taxation (SWIT), Lagos Chapter, and now, Council member of Chartered Institute of Taxation of Nigeria (CITN), shares her thoughts on how to simplify Nigeria’s tax system, as well as some gender-related issues with TOFUNMI SANUSI.

    The bestrides Nigeria’s corporate landscape like a colossus, drawing sufficient strength from her relationship management and interpersonal skills, which most of her friends, close business associates and subordinates acknowledge as top-notch.

    Added to this her avowed belief that “until success is achieved, I don’t see that I’ve really done anything,” it is hardly surprising that seasoned accountant and tax professional Dr. Titilayo Fowokan sits atop West Africa’s most diversified and fully integrated conglomerate Dangote Industries Limited (DIL) as Group Head, Strategic Tax and Compliance.

    “One of the things that have helped me is my interpersonal skills. The people I work with are people that always want to be by my side. I go beyond work to understand what they are going through because when they are psychologically fit, they’ll be able to deliver.

    “So, I’ve had this strength in terms of relationship management, in terms of my technical skills and in terms of respect for my members of staffs, colleagues and even respect for myself,” Titilayo said of her career journey in accountancy and taxation which started with Price Waterhouse (now PwC)  in April 1994.

    Titilayo spent 11 years and one month at Price Waterhouse, had a one year stint in the lottery business before moving over to the firm of Akintola Williams Deloitte in July 2006. After three and half years with the accounting firm, she moved to oil giant Oando Plc as the Group Tax Manager.

    It was after six years of working in Oando Plc that she joined Dangote Industries Limited in April 2016 as the Group Head, Strategic Tax and Compliance. And in that regard, she is, till date, in charge of the Group’s tax affairs within and outside Nigeria.

    Intelligent and unassuming, Titilayo is a goal getter. “I’m a goal getter. If I need to achieve something, I must get it done,” she declared, adding that her key motivator is to try and find solutions to problems and challenges by using her skills.

    “I want to make a difference wherever I find myself. I’ve always seen myself going to these places to provide solution to challenges and issues that require resolution, and from practice, I have had to deal with clients and supporting them in their tax needs,” the graduate of Mathematics Education (B.Ed) from Ogun State University, Ago Iwoye, Ogun State, told The Nation.

    Titilayo also earned B.Sc. and M.Sc. in Accounting from Saint Monica University Cameroun (SMOUNC) as well as Masters in International Business Law (LLM) from University of Cumbria, Carlisle, United Kingdom.

    She also holds a doctorate in Accounting with specialisation in Taxation from Charisma University, Turks and Caicos, British West Indies. “I always desire to learn new things, to unlearn what I learnt, move with what is current to the extent possible, so that has been the way I’ve been able to move seamlessly,” she said.

    Her propensity to learn, as well as her near obsession with success, has been paying off. Today, apart from overseeing DIL’s tax affairs, Titilayo is a chartered accountant and chartered tax practitioner with about 28 years’ experience covering financial services, oil and gas, manufacturing and services industries.

    She also has significant experience in preparation of accounts for small and medium-sized companies, audit and business assurance services, tax compliance and consulting services for both corporate entities and individuals. Her expertise in tax advisory also covers inbound investment advisory for international companies as well as expatriate tax management.

    Titilayo’ membership of several local and international professional bodies has also given her an edge. For instance, she is a Fellow of the Institute of Chartered Accountants of Nigeria (ICAN), Chartered Institute of Taxation of Nigeria (CITN), and the Association of Forensic Accounting Researchers (AFAR),.

    The acclaimed team player is also a General Practitioner (GP) of the South African Institute of Tax Professionals (SAIT), a Certified Fraud Examiner (CFE) of the Association of Certified Fraud Examiners (ACFE), a Certified Internal Control Auditor (CICA) of the Institute for Internal Controls (TheIIC).

    That is not all.The burgeoning tax czar is also a member of the Institute of Chartered Secretaries and Administrators of Nigeria (ICSAN) and the Association of National Accountants of Nigeria (ANAN). She is a Council member of the CITN and the immediate past Chairperson of the Society of Women in Taxation (SWIT), Lagos Chapter.

    Given her experience in accounting and taxation, Titilayo is naturally in the vantage position to point the way forward for Nigeria’s tax administration. So, when she said that with her experience in taxation, she doesn’t think that increasing the tax rate is the way to go, she obviously spoke as an expert well schooled in the dynamics of an efficient, result-driven tax administration.

    She said rather than increase the tax rate, Nigeria should increase the tax base. “If we have more people in the tax net, little drops of water will become an ocean and you get more tax with wider net. Now, when we increase the rate and we are not doing anything about compliance and bringing more people to the tax net, we would be putting more tax burden on those that pay the tax and this will hinder business prospect,” she explained.

    She further justified her stance: “You know tax is a cost to any business. It’ll deplete your return on investment. And to your investors, the more their returns are depleted, the more they are discouraged in terms of bringing more investments into the business. So, we need to understand this. For me, the base should be increased; tax payment and tax administration should be simplified.”

    Titilayo added that the need for government to make the tax system better by lessening the burden on tax payers has become necessary in view of the prevailing harsh business environment. Her words: “People need a conducive business environment. By the time you add tax burden on them via higher tax rate, it becomes an issue.

    “They’ve given some relief to small companies, but if we look at the Finance Act 2019 and 2020 and the amendments Act 2021 that affects small companies, it’s a matter of giving them zero tax and withdrawing their capital allowances which they can use in the future. Also, they are not fully exempted from withholding tax. People are still deducting withholding tax from them.

    “For me, Nigeria’s tax system should be properly aligned with business realities rather than increasing the rate. This is the only way businesses can see the usefulness of the government policies on tax to the business. So, if they are happy doing their work and making profit, then the tax authorities can get more even without investing the tax.

    “So, I think the government should look at that, widen the tax net, make charge simple, make business environment conducive so that people can do more and let it be easy for everybody to understand the law without any ambiguity so that there won’t be distrust.

    “The social contract between the government and the people is also important so that they will be willing and they will see that government is doing something with this tax money and they are ready to continue to pay.”

    Titilayo, who has since emerged as the shining light for women socio-economic and political emancipation, also bared her mind on this year’s celebration of the International Women’s Day (IWD) with the theme ‘Breaking the Bias, ’ insisting that the time has come for women to position themselves for opportunities.

    “When you are talking about breaking the bias and you are not positioned to take on some of the opportunities that would make you to show that whatever the men or people generally may think about you is not as it is, then it becomes really difficult for you to show that you want to break the bias. So, my charge to women is that they should not be intimidated,” she said.

    The tax expert also enjoined women to blow their trumpet. “People don’t know who you are if you don’t say and demonstrate who you are,” she said.

    On the factors hindering women from participating in governance, Titilayo said women look at governance from various aspects, from the corporate sector and in terms of nation building.

    Her words: “When you talk about the corporate sector, the jinx is being broken now. Women are now taking the lead in the Boards because organisations are consciously bringing up their women. There may be some stereotype of ‘what can women say,’ but women are now trying to make it clear that there is a lot they can say or do.

    “Last year, we had six women who became CEOs of banks and these banks are doing well today. So, that’s a means of showing that women in corporate governance can pull the strings and make things happen. They are built to multi task and despite the fact that they are mothers, wives and they have parents, they still manage to deal with official matters and also carry people along. “

    She, however, said when it comes to political governance, women cannot do the rough game,. “They want to do things with sanity, in a way that they put reasonable touches to whatever they do and because of this you may not see a lot of women, not that they are not aspiring, but the way the game is, it is too ‘dirty’ for women to participate and so they won’t want to soil their hands,” Titilayo said.

    How does this tax expert and top business executive manage to strike the delicate balance between work and family? “It’s not been easy,” she admitted, noting, however: “I have a very supportive family, my husband, I give him kudos, my children they’ve been so supportive, they understand my passion for what I do, for my career and profession and they also even encourage me.”

    Are there some challenges in her journey to fame and fortune?

    “There would always be challenges in any journey,” Titilayo said, noting, however, that “I’ll take a cue from the words of Professor Tai Solarin, who, before he died, said ‘May your road be rough.’ It’s actually not a curse, I would say it is more of a prayer to sharpen you and make you a better person.”

    She, however, said some of the challenges she had was facing tax authorities and mediating between the company and tax authority. “But I was able to navigate because of relationship, I was able to manage both sides and still maintain my sanity as well as my profession. So, it’s actually not a bed of roses, but it’s something that I’ve navigated and overcome,” she said.

  • CMD backs women empowerment, development

    CMD backs women empowerment, development

    Women across Lagos State and its environs gathered at the Centre for Management Development (CMD) for a seminar organised by the Centre as part of efforts to underscore women’s strategic and important role in building the society and also, to key into the yearly International Women’s Day (IWD) celebration, CHIKODI OKEREOCHA reports.

    The Centre for Management Development (CMD) is living to its mandate of providing services in the areas of management training and development, economic management and administration, research, consultancy, and allied services for improved performance in all sectors.

    The Centre, which has never hidden its resolve to prioritise women empowerment and development, organised a one-day seminar as part of its efforts to underscore women’s strategic and important role in building the society and also, to key into the yearly International Women’s Day (IWD) celebration.

    The IWD is held on March 8 yearly, to uphold gender values and celebrate womanhood. It is an occasion to spotlight the great achievements of women and girls and the meaningful contributions they have made to the world. In view of this, the Centre organised the seminar to key into the yearly international celebration of women and to remind women and girls to ‘Break the Bias,’ which is the theme of this year’s celebration.

    According to the seminar Coordinator and head of Division (Women and Youth Development) at the Centre, Mrs. Stella Gabriel Edem, the seminar was aimed at encouraging further action on issues of gender bias as well as empowering women and girls in Nigeria.

    Addressing participating women during the opening ceremony, the Director-General of CMD, Mr. Bitrus Chinoko, stressed the need to encourage gender sensitisation for a sustainable future through sustained education to break the bias in communities, workplaces, schools, colleges and universities.

    He noted that the millennium witnessed a significant change and attitudinal shift in the thoughts about women’s development and growth. “With more women in the boardroom, greater equality in legislative rights and increased critical mass of women’s visibility, as impressive role models in every aspects of life, one could think that women are truly empowered to impact,” Chinoko stated.

    Earlier, the Director, Entrepreneurship and Business Development Department, Mrs. O. A. Adeyemo, highlighted the objectives of the seminar to include celebrating achievements of women across the world, discussing issues around empowerment and growth of women, and ensuring that the future of the girl-child is bright, equal, safe and rewarding.

    Some of the critical areas covered at the seminar included Challenging Biases and Misconceptions, Supporting Women in Entrepreneurship, as well as Role of Women and Girls in Shaping a More Equal Future and Recovery from the Covid-19 Pandemic.

    The event also provided an opportunity for United Nation’s Association of Nigeria (UNAN) to present awards to deserving women from various sectors of the economy to mark the IWD.

     

     

  • How to bridge gender gap, by aviation expert

    How to bridge gender gap, by aviation expert

    Women are literarily up in arms against members of the National Assembly for shutting down gender-related bills that would have bridged the gap in women representation in political and elective positions. Despite the nationwide protests against the non-passage of the bills, the Chairperson, Professional Women Accountants in Nigeria (PROWAN), Princess Elemanya Ebilah, says dialogue is still the way forward for women. The aviation industry professional with 32 years’ experience shares her thoughts on how women can break the glass ceiling with TOFUNMI SANUSI.

    Throughout the week, the Nigerian gender space has been particularly charged. This followed the rejection of the five gender bills that would have addressed issues around women’s woeful representation in political and elective positions by members of the National Assembly.

    The non-passage of the bills by the Ninth Assembly, which coincided with this year’s International Women’s Day (IWD) celebration  did not go down well with women including rights activists. This forced several women groups across the country to stage nationwide protests against the NASS’s action.

    The IWD is marked yearly on March 8 to celebrate women’s achievements, raise awareness against bias, and take action for equality. Accordingly, this year’s edition was themed “Time to Break the Bias.” But IWD 2022 came in the wake of the rejection of the women-centric bills by Nigeria’s Parliament.

    However, in the midst of the rejection of the gender bills in the on-going amendment of the 1999 Constitution by the NASS and the widespread outrage that followed, the Chairman, Professional Women Accountants in Nigeria (PROWAN), Princess Elemanya Ebilah, believes that dialogue is still the way forward for women to bridge the gender gap.

    “The way forward is dialogue. We will keep talking and let them (Lawmakers) see why it is necessary to pass the bills, Mrs. Ebilah, who is an aviation industry professional with 32 years’ experience, told The Nation, regretting that the action of members of the NASS in throwing out the bills was retrogressive.

    “It’s like setting us 20 centuries backward. We are in the 21st century so, when we go back to the 20th century, which means we are still in the caveman’s age and that also means that we have not achieved anything or that the men are not listening and that is bad news,” an obviously disappointed Mrs. Ebilah said.

    Mrs. Ebilah while noting that “the way to go to bridge the gender gap in political representation is still dialogue,” said women cannot take up arms or get physical with members of the National Assembly. “But if it is possible, we can say all wives shouldn’t give their husbands food for one night and then ignore them so that they can feel the pinch that without women by their side, they are almost nothing,” she added.

    Her hint on the possibility of women starving their husbands in order to draw attention to women’s push to be seen and heard may be extreme, and in fact, impracticable, but it underscored the urgent need to recognise the active role women plays in a men’s lives, which, according to Mrs. Ebilah,  “is very pronounced.”

    “Actually, without the women, government is useless; that touch must be there and that touch must be seen to the world,” the Ebonyi State-born former Director of Finance & Administration for Nigerian Civil Aviation Authority (NCAA) and Fellow of both the Association of National Accountants of Nigeria (ANAN) and Chattered Institute of Taxation, Nigeria (CITN), said.

    Mrs. Ebilah, who earned a Bachelor of Science (BSc) in Accounting in 1978, and a Masters in Business Administration (MBA) in 2000, both from the University of Nigeria (UNN), Nsukka, however, said women also share the blame for their perpetual woeful representation in the gender space.

    She said, for instance, that apart from the recent inhuman action of lawmakers in denying women their right via the passage of the bills, jealousy amongst women is also a major factor holding female gender down.

    Her words: “Some women don’t actually like to see their fellow women succeed. They must always say something like ‘must it be her’. The ‘pull her down syndrome’ means that most times, it’s just a woman hurting another.”

    According to Mrs. Ebilah, some women have low self esteem and that is when they conclude within themselves that they cannot do it. “Low self esteem is the reason despite all the encouragements, you still feel you are incapable. Most women also use their gender as a weapon.

    “You hear things like, ‘don’t you know I am a woman,’ as if there are things that women don’t do. So, first of all, such a woman is already presenting women as weaker sex to be looked down on and use that to make unnecessary excuses,” she said, insisting that “women should, basically, be each other’s keeper. Protect your fellow women and don’t pull anybody down.”

    The 73-year-old professional accountant, therefore, wants women to work on their self esteem, as that is a major factor holding women down and making them look like the weaker gender. She also said balancing the home and work is a gift that women possess because of their multi-tasking spirit so, excuses shouldn’t be tolerated in their push to hold their own in business and politics.

    Mrs. Ebilah threw her weight behind women’s political inclusion and participation. She expressed her  support for women going into politics and making positive impacts. “I’m politically involved, but not particularly for any position. I give my full support to women interested in participating. At this my age, I should be a king maker and not in the fore front,” she told The Nation.

    The aviation professional also said although the aviation industry is male-dominated, women need to show interest in it and get rid of their low self esteem. “Women should first of all show interest, if you don’t show interest in an aviation job, nobody will come to your house to drag you to do it.

    “Then, the idea that aviation is technical and women can’t do it should be shunned. We have women pilots, there is nothing a woman wants to do that cannot be done. We should just make sure that if there is vacancy, the advertisement goes wide and everybody is encouraged to do it so, first thing first, show interest,” Mrs. Ebilah said.

    Mrs. Ebilah is engaged in Training, Human Capital Development, Consultancy in Finance and Management Services and General Procurement, which she promotes through her registered companies; International Gazeille Limited and Elemanya & Co. She also does manpower development and training for both public and private sectors.

    “I know that when I do that, I impact a lot of knowledge. Sometimes I go out of my way to even take some topics outside the programme just as a way to encourage others particularly women. I don’t have any empowerment programme for young and up-coming women entrepreneurs. I don’t have the financial capability to do that, but I definitely do what is in my capacity,” she said.

    Interestingly, under her watch, PROWAN boasts 8,000 members across the country, with 15 chapters. She also said there are also plans to inaugurate more chapters that have shown interest in the next Annual General Meeting (AGM) of PROWAN.

    While admitting that the increase in the association’s membership was a bit slow, she said current members are very committed.

    As Council member of CITN, Mrs. Ebilah also shared her thoughts on Nigeria’s tax administration, noting, for instance, that increasing the tax net was preferable to an increase in tax. “If you have more people paying little tax, it is better than having few people paying huge taxes that they may not even be able to meet up, but if the base is spread, it gets better,” she said.

     

  • Raising the bar in quality education

    Raising the bar in quality education

    Dr. Rose Nkaku Okogbue is the Proprietress of Seed of Messiah Group of Schools, which she established between 2000 and 2001. Twenty years down the line, the educational facility located in Ilamose, Isolo, Lagos, has become the toast of parents and guardians in search of quality and affordable education for their wards. The entrepreneur shares the story of her school’s transformation into one of the most sought-after educational institutions in Lagos with JOSEPH ESHANOKPE.

    She probably never envisaged that it would one day blossom into a destination of choice for Nigerians who cherish sound and quality education. But 20 years after it opened its doors for its first set of enrollees, Seed of Messiah Group of Schools, which was founded by its Proprietress, Dr. Rose Nkaku Okogbue, has metamorphosed into somewhat a behemoth in the nation’s education sector.

    Seed of Messiah Group of Schools, which Dr. Rose established between 2000 and 2001, hosts a nursery, primary and secondary school. And the schools, located in Ilamose, Oke-Afa, Isolo, Lagos, have transformed into reference points for quality and affordable education. The mixt educational facility’s sterling performance in external examinations has continued to guarantee a steady stream of enrollees to the delight of students, parents and management.

    However, more than anything else, Messiah Group of Schools owes its phenomenal rise to the hard work, resilience and tenacity of its proprietor, and of course, the robust support system offered by her spouse. At first, Rose, from day one, never set out to own a business or more specifically, own and run a school. Like any youth of her time, it was her dream and that of her husband’s after a sojourn in the United States of America, to get white collar jobs. Or course, with a Masters in Personnel Management, Rose was eminently qualified for a job.

    Besides, with a background in banking, having done her compulsory National Youth Service Corps (NYSC) in Union Bank, Rose stormed the labour market armed with requisite qualification and experience. Unfortunately, however, there were no jobs, not to talk of offers for her. Not one to accept defeat, Rose and her husband started selling eggs to keep body and soul together until they were employed. “We would load our Peugeot 504 saloon car with eggs and sell to shop owners,’’ she recalled.

    It was at that point Rose first discovered her knack for entrepreneurship. But before it started manifesting and eventually resulted in floating Messiah Group of Schools, mother luck had smile on her, as she secured a job at the defunct Mass Mobilisation for Social Justice and Economic Recovery (MAMSER) as an officer in the old Imo State. That was in 1987. Her husband, too, was employed by a firm in Lagos. With the creation of Abia State from the old Imo State, Rose was promoted to an Assistant Director.

    Despite being gainfully employed, the mother in Rose compelled her to take a decision that eventually changed the course of her life and career. It was the decision to float a school. And it all started in the course of her work when she had to leave her children with her husband in Owerri, the Imo State capital, who was to move to Lagos with them. She had to quit her plum job to join them. “I couldn’t allow myself to be separated from my children. I had to join them to give them sound training,’’ she told The Nation. Upon joining her children in Lagos, she became a full housewife. She was back to the employment market.

    At that point, her entrepreneurial instinct was again in full swing. And upon an advice and support from her elder brother, she veered into selling fabrics. With a shop on Coker Road, Lagos, she was travelling to Aba by night journey to buy clothes for sale. “My clients were reliable. Every business relationship is based on trust. When there is trust and integrity, your customers will believe you,’’ Rose said.

    Incidentally, her strong belief in the time-tasted principles of trust and reliability in business were some of the rare virtues she brought to bear on her business of running a private school after she established Seed of Messiah Group of Schools between 2000 and 2001. Her other success factor in business, she said, was passion, “because that is what will make you not to give up when you face challenges in the business.’’

  • Stella’s stellar exploits in fashion

    Stella’s stellar exploits in fashion

    Mrs. Stella Sunday Edet is the Director, De TNC Integrated Services Limited, a company which is into the production of bridal wears and accessories. Working with 25 employees (20 females and five males), the Akwa Ibom State-born fashion entrepreneur has taken the fashion industry by storm. Stella, who is also the founder, The Natural Women World Foundation, an NGO, shares her entrepreneurial story and her plans to expand her footprint beyond Lagos with Assistant Editor CHIKODI OKEREOCHA.

    Fashion, by her admission, runs in her family. However, from the onset, the Director, De TNC Integrated Services Limited, a company which is into the production of bridal wears and accessories, Mrs. Stella Sunday Edet, chose to take the business to new heights via specialisation.

    So, unlike some other fashion entrepreneurs, who, like the proverbial rolling stone that gathers no mouse, dabble into different aspects of fashion, Stella decided to carve a niche for herself in bridal wears.

    Today, Stella is arguably, the numero uno in the production of bridal wears. De TNC Integrated Services Limited, which she established in 2018 to sustain her family’s age-long line of business, which is fashion, has become the destination of choice for low, middle and upper class women, especially would-be prides.

    Working with 25 staff (20 females and five males), the Lagos-based company has been churning out quality and affordable bridal wears to the delight of its customers.

    According to the Akwa Ibom State-born budding fashion entrepreneur, the series of positive testimonies and feedback from her growing clientele clearly attest to her company’s soaring profile in the Nigerian burgeoning fashion industry.

    “They (customers) are always grateful and most of them think that we import the wedding gowns. They are looking forward to more because we work with their budget. Our bridal wears are extremely affordable, from N45, 000,” Stella told The Nation.

    Prior to throwing her hat to the bridal wears production ring, Stella was into lace materials production. “I was into it (lace materials production) for 10 years quietly before registering De TNC Integrated Services Limited with the Cooperate Affairs Commission (CAC),” she said.

    She explained that she was motivated to move into bridal wears production when she saw young women taking loan in the name of buying a wedding dress. “The demand was high so, I decided to go into that industry to make a difference,” she said.

    Indeed, five years into the establishment of De TNC Integrated Services Limited, Stella appears to have succeeded in making a difference in the industry. Much of the difference she has been able to make came on the strength of regular trainings she undertook to further hone her skills. “Fashion runs in the family, but I needed to step up and add more verve to it. So, I went to New Skills Academy School, United Kingdom (UK) for more knowledge,” she revealed.

    She said she has also gone a notch higher in the business by introducing innovations in order to stay ahead of the competition. “The competition in this bridal business is stiff, but I have been able to leverage quality and innovative service delivery to delight my customers and stay ahead of the competition. My materials are sourced locally while some are imported. My prices and styles also speak for me,” Stella said.

    Apparently encouraged by her exploits in the business so far, the fashion entrepreneur told The Nation that her next plan of action was to expand her company’s footprint beyond its current location in Lagos. “In five years’ time, I hope to transform the company into a household name in the fashion industry. De TNC Integrated Services Limited should be in at least three African countries and four States in Nigeria,” she said.

    Hard working and focused, Stella, who said she detests unnecessary excuses, is a strong believer in women empowerment. “I believe in women rising up with all their strength to face and fix problems. I hate to be pitied and I also hate self-pity,” she declared. And this must be why she has since prioritized helping other women to achieve their full potential.

    For instance, beyond Stella’s flourishing bridal wears business, she is also founder, The Natural Women World Foundation, a Non-governmental Organisation (NGO), for young and old women who are willing to overcome self-pity and add value to themselves She is also the founder of the group called Women in Business (Faces of Strength), a group of women that come together to help start and spread their businesses in all part of the country.

    While The Natural Women World Foundation, according to Stella, has groomed and supported over 16,000 women so far, Faces of Strength currently boasts membership strength of about 20 women. Both organisations have proven to be robust platforms for Stella to propagate her various empowerment programmes for women, both young and old.

    Describing her experience in both fashion and women empowerment as ‘great,’ despite a few ups and downs, Stella, however, advised up and coming women entrepreneurs stay focused and patient in order to acquire the necessary knowledge and skills to succeed in business. “They should not forget to give a helping hand and coach the younger generation,” she added.