CloseUp has teamed up with Laju Iren Films for the much-anticipated release of Danfo and the Rose.
Speaking on the collaboration, Oiza Gyang, Africa Marketing Lead for CloseUp, emphasized the brand’s commitment to fostering authentic connections: “At CloseUp, we are dedicated to fostering genuine connections and empowering people to express love confidently with long-lasting fresh breath.
This partnership brings us closer to our goal of helping everyone embrace authentic, intimate moments without the worry of bad breath, giving people the confidence to connect with others. We believe this collaboration is a meaningful step toward achieving that vision.”
Laju Iren, founder of Laju Iren Films, shared her excitement about the upcoming releases, revealing that Danfo and the Rose will join two other films in a first-ever virtual cinema experience this Christmas.
Iren said: “We are releasing three of our best movies in one virtual cinema this Christmas. This is a first for us in more ways than one; it is the first time Danfo and The Rose, our young adult film, will be released to our expectant audience.
“We cannot wait for the world to see the magic put together by our crew and our star-studded cast, featuring Adunni Ade, Sam Dede, Sunshine Rosman, Michael Dappa, Seun Ajayi, Akah Nnani as well as Adebowale ‘Debo’ Adedayo, aka Mr. Macaroni,” Iren stated.
Iren also highlighted the innovation behind their virtual cinema platform, aimed at reshaping Nollywood’s distribution landscape. “We cannot continue to wait for permission to tell our stories… The virtual cinema platform is one of such, as it enables us to reach the consumer directly,” she said, underscoring her belief in the future of accessible, independent Nollywood distribution.