Our Reporter
Media personality, Esther Adekeye has advised Nigerian artistes to take industry relationships seriously, such that they would not end up burning bridges of people that crossed their parts.
The Estol Africa boss made this known in an article addressed to musicians.
“As big as the industry seems, the music industry is relatively small and requires a high level of due diligence when it comes to building and maintaining relationships. The music industry is a beautiful place, but it is also complicated, messy, and at times chaotic, exhausting and overwhelming but being able to balance a healthy work/business and personal relationship is key.
Relationship building/maintenance is the bedrock and cornerstone of Public Relations most importantly in the music industry, and should be taken seriously because one relationship gone bad can take streaks of damage control to clean up,” she penned.
She further counseled artistes to stop leveraging publicity stunt for fame.
“It is common Knowledge that negative stories attract more coverage and social shares than positive stories. However, reputations can be irreversibly damaged when the brand itself is the source of conflict.
“I know we have all heard the phrase ‘all publicity is good publicity’, it’s beneficial to truly understand that it comes with its own down sides too,” she added.
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