Sociologists have maintained that the society will be in a better stead when its members live in peace.
So, when Joyce Hall, the founder of Hallmark Cards originated Friendship Day in 1930, people marked their friendships with holiday celebrations. Friendship Day was promoted by the greeting card National Association during the 1920s.
In the yesteryear, companies rolled out their advertising campaigns which were usually geared towards teenagers and young adults who were more likely to embrace the spirit of the holiday.
Because of this, the “33’ Export Lager Beer keyed into the old tradition by celebrating this year’s World Friendship Day by promoting connections and brilliantly crafted consumer engagement activities through the “33 Larger Beer.
Lovers of the brand are quick to fill up arenas to interact with “33” Export’s signature blend of wit and gamification.
Some of the brand’s unforgettable experiential activities include the highly appreciated “City of Friends” initiative and the recently introduced “33” Export Connect parties.
The Connect experience took to the road with a mammoth series of parties, making 33 stops across Nigeria while exciting and rewarding consumers.
“33” Export is unapologetic in its commitment to celebrating friends all over Nigeria, and it repeatedly emphasises this through its advertising campaigns, as well as its experiential platforms.
This year, the brand has pledged to help pop superstar Kcee to connect with his friend he has not been in contact for over 20 years. Not only did “33” Export find the friend, but it also rewarded two of Kcee’s fans by helping them to be connected with their long-lost friends.
The Portfolio Manager, Mainstream Lager, Nigerian Breweries Plc, Mr. Omotunde Adenusi said consumers should expect more of these in coming years.
“”33″ Export is reputed for giving consumers unique exciting experiences. We will provide friends and lovers of the brand opportunities to share great moments,” he said.
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