Globacom has won two awards for its outstanding contributions to contemporary telecommunications industry in Nigeria.
It won the awards at the Top 50 Brands/IamBrandNigeria Award ceremony in Lagos.
The telco was awarded the ‘Most Innovative Product of the Year’ award on the strength of its Glo Yakata tariff plan and, in addition, the Glo brand was formally recognised as the third most valuable brand in Nigeria after a thorough assessment of the country’s strong brands by the organisers, Top 50 Brands Nigeria, which disclosed that it employed its proprietary tool, christened Brand Strength Measurement (BSM) to arrive at the decision.
Top 50 Brands Nigeria acknowledged that Globacom has rolled out a series of innovative products and services in the course of the year, and that Glo Yakata has been exceptionally outstanding in terms of the value it has added to the network’s teeming subscribers. Glo Yakata is a prepaid plan which rewards new and existing Glo customers with mouth-watering bonuses every time they recharge their Glo lines. The free bonus could amount to a total value of N2, 200 for a N100 recharge, which gives a minimum of N500 to call all networks plus up to 6GB of data.
The organiser explained that Globacom was the only company on the list of award recipients with exemplary performance in the year, 2018, especially in the area of innovation. Globacom top management received the awards, witnessed by leading marketing communications and branding practitioners from across the country.
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