Orange is known to have several health benefits and is among the most popular fruits in Nigeria. Apart from its health benefits, orange is widely available and comes with a delightful taste that appeals to the palates of Nigerians. And so in 2020, CHI Limited introduced Happy Hour Orange Safari drink for natural refreshment with no added artificial preservatives to the market.
The product variant was met with consumer excitement for its natural refreshment, great orange taste, convenience and an affordable 150ml pack. However for a brand, whose innovation and market leadership is driven by consumer engagements, needs and satisfaction, the recent introduction of Happy Hour Orange Safari drink in a new convenient 330ml can is seen as a step in the right direction.
Assistant Manager, Chivita, Oluseun Adeleke, stated that “At an affordable consumer price point of N200, the Happy Hour Orange Safari Drink in 330ml Can is pocket friendly. We are confident that its quality, affordability and convenience means that our consumers will continue to get the same great orange taste and natural refreshment with more value on-the-go.”
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