Our Reporter
Hollandia Evap Milk has launched a new marketing communication campaign designed to inspire and enable consumers achieve their daily goals.
Tagged “Start Your Day Right with Hollandia Evap”, the TV commercial follows the life of celebrity mum and goal-oriented actress, Mercy Johnson-Okojie, and other mums. The film showcases their daily morning routine of preparing nourishing breakfast meals with Hollandia Evap Milk for their families, and highlights the satisfaction they derive from choosing the Hollandia Evap Milk brand to achieve their goal of keeping their families healthy, well-nourished and prepared for the long day ahead.
The campaign which will run on TV, Radio, Print, Outdoor and Digital media platforms celebrates women, wives, mothers, fathers, and other care givers, for their role of taking care of and providing for their families, and acknowledges their aspirations to achieve success on multiple fronts.
Speaking on the launch of the new campaign, Managing Director of Chi Limited, Mr. Deepanjan Roy, said “the new Hollandia Evap Milk communication embodies the company’s goal of inspiring consumers to make the right decisions daily to live healthy and happy lives. We want our messaging to resonate with consumers who are desirous of using a wholesome, nutritious, and tasty milk to complement their breakfast or other meals.”
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