In the bustling, often chaotic streets of Lagos and the sprawling hills of Ibadan, a new name is becoming synonymous with “moving day.”
Sphere, a logistics tech startup, is quietly redrawing the map of property relocation in Nigeria.
Unlike traditional movers who rely on guesswork and manual coordination, Sphere has introduced a sleek, app-driven interface that connects families and organisations with a fleet of verified drivers at the tap of a button.
The SaaS Mindset in a Logistics World
However, behind the seamless app and the growing fleet of trucks is a story of a pivot, not of the business model but of the mindset of its leader.
Ayo Olofin, the CEO of Sphere, is3 not your typical logistics boss. A seasoned SaaS sales professional, Olofin has spent years in the high stakes world of software as a service.
When he launched Sphere, he brought that digital-first DNA to the physical world of moving properties.
“Logistics is traditionally a headache in Nigeria,” Olofin says during an interview at their Lagos operations hub.
“We wanted to build something that removed the friction for families and businesses.
But as we scaled, I realised that the old way of marketing, broad, expensive and often untargeted, was not going to work in the 2025 economy.”
The Turning Point: ‘Embracing the AI Revolution’
The breakthrough came when Olofin stumbled upon a book that has since become a staple in his office: Embracing the AI Revolution: How to Leverage Artificial Intelligence in Digital Marketing which
was authored by Product Growth Specialist and Digital Marketing Strategist Hilary Utuke, the book provides a practical blueprint for integrating AI into commercial strategies.
“I have read a lot of business books, but Hilary’s work was different,” Olofin explains. “It was not just theory.
It showed me exactly how to marry AI with our digital marketing efforts. It was like someone had handed me a cheat code for growth.”
The Numbers Speak: 2025 as a Benchmark
The impact was almost immediate. By applying the AI-driven marketing frameworks outlined in Utuke’s book, Sphere was able to hyper-target its audience in Lagos and Ibadan with surgical precision.
The results for 2025 were staggering:
Residential Growth: Over 100 families successfully relocated.
Corporate Scale: Over 48 organisations moved their entire offices using Sphere.
Driver Expansion: A massive surge in driver sign-ups as the platform’s visibility skyrocketed.
“In early 2024, we were still finding our feet,” Olofin admits. “But the depth of insights from that book, especially around predictive analytics and AI-powered content, helped us dominate the search and social space.
We moved things for over 100 families last year alone. That is not just luck: that is data-driven growth.”
Scaling the Knowledge
Convinced that the future of his company depends on this AI-First literacy, Olofin did not just keep the book to himself. In a move that made waves across the local tech ecosystem, he purchased 106 copies of Embracing the AI Revolution.
“I gave them to every member of my digital marketing team and my personal mentees in the tech space,” Olofin says. “If we are going to build the future of logistics in