By Lucas Ajanaku
An Italian tech firm, Ariston Thermo, said it is committed to the local market and sustaining mutually profitable customer relationships.
Its Marketing Manager for Central Africa, Mr Solomon Vincent Umoh, who spoke during the presentation of prizes to its loyal customers and retail partners in Lagos, said the company has been operating in the country for many years and will continue to offer quality products for the market.
He said: “We have been in Nigeria for years and these relationships with our trade partners have kept us going. This is one of the programmes we have set up to appreciate and give back to our customers.”
He congratulated all the participants and winners in the promotion.
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The firm produces heating systems and related products, marketed mainly under the Ariston.
In the promo tagged: Road to Success and Fortune 3.0, customers won gift items worth millions of naira including household items, free Ariston water heaters among several other exciting prizes.
Hundreds of retailers and distributors across the country participated in the three-month long promo.
A key distributor of Ariston Water Heaters, Mrs Ifeoma said the company has been doing the promo yearly and every year, it gets better. “Ariston has been supporting my business since I joined them, and this promotion is a great way to reward customers and encourage them to keep doing business with us. I believe this initiative also keeps Ariston ahead of the game in the Nigerian market,” she said.
In one of the reward events held at the popular Coker market, Orile arguably the largest plumbing materials market in the country, excited retailers, distributors and other customers expressed satisfaction with the Ariston brand.
The event was graced by senior execs from the Italian Head Office, the Senior Director for Africa Mr. Giampaolo Provvedi, SCM & Logistics Director for the region Mr Francesco Romoli and Mr. Gaurav Bisaria, the Director for Central Africa.
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