Kellogg Tolaram LFTZ Enterprise said it has ear- marked N250million to promote excellence among youngsters as part of its corporate social responsibility (CSR).
The firm said scholarships valued at N5million each will go to 50 primary school pupils across three states in the country who have performed excellently in its essay competition tagged“Kellogg’s Superstars”.
Kellogg’s Superstars contest is a school-based essay writing competition designed for primary school pupils to sharpen their writing skills while also bringing out the creative uniqueness in them.
The contest which began in March 2019 reached out to more than 1.8 million pupils at approximately 12,000 schools across Rivers, Lagos and Oyo states; these students were tasked to exhibit their writing talent on the topic “what makes you a Kellogg’s superstar”, after which 50 outstanding pupils will emerge and be awarded with a N100,000 worth of scholarship.
Its Marketing Manager, Kellogg’s, Mr. Darlington Igabali, in a statement, said the initiative was borne out of the brand’s passion to contribute to the growing educational status of the nation, with the belief that by encouraging these pupils at a very tender age through the educational scholarship offer, we are tactically paving way for a brighter future.
He said: “Kellogg’s Superstars programme follows a holistic developmental approach, which begins with making sure children have the best start to their day by getting a complete breakfast option through Kellogg’s various cereal variants while also encouraging them to identify and improve their inherent academic skills in the area of writing.”
The entries received from 12,000 schools across three states of Rivers, Lagos and Oyo were being collated and carefully evaluated by a panel of scholars and brand consultants to select the 50 outstanding Superstars who have showcased remarkable level of creative excellence.
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