Krispy Kreme, the world’s maker of doughnuts, has opened its first Nigerian outlet at Ikeja City Mall in Lagos.
The brand, founded over 80 years ago, is famous for producing fresh doughnuts daily. The doughnut giant is a global retailer of premium-quality sweet treats offering the highest-quality doughnuts and great-tasting coffee since it was founded.
Thousands of Lagosians flooded the Ikeja City Mall at the weekend as Krispy Kreme made a splash with its “doughnut drops”,giving out gifts of doughnuts to lucky people, leading up to the opening.
Krispy Kreme has the mission of bringing “More joy to Eko”. It has built quite a following on Instagram, with fans lauding the choice of flavours, drinks and iced shakes – most famous being the Original Glazed ® doughnut. NBA champ Shaquille O’Neil is a fan and the brand ambassador and lives the dream, as a Krispy Kreme shop owner in Atlanta, Georgia.
The expansion of this Krispy Kreme brand in the country is being implemented by Quality Foods Africa (QFA), which has invested in the best quality equipment and recruited over 200 Nigerians, putting them through extensive training to ensure the customer experience is world-class. Store furniture is manufactured in Nigeria and produced by Nigerian craftsman.
Krispy Kreme is known for its coffee culture and a special blend of Nigerian, Rwandan and Kenyan coffees has been prepared in Nigeria.
QFA Marketing Manager, Busayo Awosiyan, said: “We are so proud to bring awesome doughnuts to the most vibrant city in Africa and Africa’s largest economy. We are really excited to spread the joy of Krispy Kreme – and greeting all of our fans at our grand opening for the first time.”
Besides, Krispy Kreme Doughnuts has a fundraiser programme, which, for decades, has helped non-profit organisations raise millions of dollars.
Krispy Kreme doughnuts can be found in 12,000 grocery, convenience and mass merchant stores in the United States.
The company has more than 1,300 retail shops in 31 countries.