Our Reporter
LAGOS Commissioner for Tourism, Arts and Culture Mrs. Uzamat Akinbile-Yusuf, has expressed the state’s commitment to partnering with Nollywood to produce better movies.
She spoke during a virtual stakeholder-engagement held via Zoom, with the theme: “Collaboration between Nollywood and Ministry of Tourism, Arts and Culture”.
The commissioner urged the actors and actresses to be deliberate in their storytelling such that the morals from their films would reflect the strength, values and resilience of Nigerians.
President Theatre Arts and Motion Pictures Practitioners Association of Nigeria (TAMPAN) Mr. Bolaji Amusan, popularly called Mr. Latin, actress and filmmaker Faithia Balogun Williams and other key Nollywood personalities attended the event.
Read Also: Re: Nollywood in post COVID-19
Akinbile-Yusuf said rather than portraying the negative side of the society and reflecting the same in their movies, Nollywood stars should pay attention to selling the brand of Lagos State and Nigeria as a whole to the outside world, such that people would be willing to invest in the film industry.
According to her, the entertainment and tourism industry across the world is private-sector driven and thrives on public-private-partnership, adding that no effort should be spared to make the industry more attractive to local and international investors.
Leave a Reply