Marketing communications as an industry really needs to be revamped in Africa to fully maximise the expertise and resourcefulness which are abound in innovation and creativity in the continent.
Originality and awesome creative has continued to give Nigeria the edge in the ecosystem as evident by deliveries of global competitive solutions and this as distinguish key Nigerian players in the sector
According to Deola Art Alade, CEO, Livespot who spoke with the media at the tour of the Livespot facility, the world should wait and see what Nigeria has to offer and that is why we retooled spot to meet global markets at Livespot. We are setting this space for other private and public investor to follow.
“At Livespot we define and grow exceptional brands through a carefully refined system of ideation and creative development, then leverage our extensive resource network to communicate the brand and its personality across physical and digital platforms for the growth of the sector.”
She continued, “The creative revolution Livespot brings to the marketing industry is based on years of commendable work and a track record of excellence. We thrive in applying our immense creativity to providing real, exciting marketing solutions for all our clients. We are a 360 creative collective of the digital era, unified by a passion for developing disruptive ideas that convert consumers into fans.”
Deola Art Alade studied Graphics at Obafemi Awolowo University. She is a member of Interior Designers Association of Nigeria while her husband-partner Darey Art Alade studied Music at the University of Lagos.
Based in Lagos, with offices in Abuja, and consultants working from different cities around the world, Livespot is a member of the advertising agencies association of Nigeria (AAAN).
American marketing author and professor, Philip Kotler once said, “integrated marketing communications is a way of looking at the whole marketing process from the viewpoint of the consumer.” Being able to tell one story across different user touchpoints as Livespot has done for its brands is important and is what would define the growth of agencies in Nigeria’s highly competitive marketing communications sphere.
According to Femi Osinubi, a Technology, Information, Communications and Entertainment (CITE) Industry Leader at PwC Nigeria, a user’s experience is what bridges the gap between brands and their users. In aPwC report, he noted that the way to achieve this was to capitalize on emerging technologies to delight users in new ways and provide superior user experiences.
By following this approach, Livespot has been able to turn consumers into fans and advocates by merging entertainment and marketing and also aiming for the heart rather than the head. The company has put together some of Nigeria’s most remarkable experiential and digital marketing campaigns and concerts in recent times.
Between 2014 and 2016, Livespot was responsible for Darey Art Alade’s Love Like a Movie which saw in attendance of some of the world’s top celebrities – Kim Kardashian, Kelly Rowland, and Ciara. Love Like a Movie has been voted one of Nigeria’s best music concerts of all time.
In December 2017, Livespot handled production, experiential marketing and digital engagement of Falz’s debut concert tagged The Falz Experience which was later described by Nigerians as “The Best Music Concert of 2017”. Being the most successful and highest ranked music showcase of 2017, the concert generated renewed attention and investment which will result in a second edition.
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