LAGOS was introduced to a different kind of fun over the weekend courtesy Budweiser with its second edition of BUDX Lagos, a global programme that connects and spotlights outstanding creative minds in music and pop culture from around the world. Focusing on exciting emerging scenes – from Tokyo, Ho Chi Minh, Lagos and beyond – BUDX delivers the absolute best that these cities have to offer across cultural hot points, including music, art, technology, fashion, film and entertainment.
BUDXLagos has with its two editions successfully created a platform that not only encourages Nigerians to express their inner fierceness, it also makes room for them to hang out with their favourite superstars, affording them the opportunity to ask such stars questions they may never have had the opportunity to pose. In conjunction with Mixmag, Budweiser succeeded at creating an atmosphere of good music, fun games and a great tasting beer for LDA’s who welcomed the new and exciting experience.
Split into day-time programming and night-time programming, participants were greeted with a blend of mind-boggling experiences, including home-grown artistes who shared insights on several topics around music, fashion, Nigerian culture, Nollywood and women thriving in entertainment via carefully curated sessions. These sessions saw celebrities like Banky W, Adesuwa Etomi, Toke Makinwa, DJ Obi, DJ Lambo, Reminisce and Teni the Entertainer, among others, shed inside information on how to become a successful entertainer in Nigeria’s super competitive entertainment industry.
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