By Omolara Akintoye
The Chairman, Ridersports Software Nigeria Limited, owner of Rider Lotto, a new entrant into the lottery business, Mr. Ola Omotosho, has said the objective for setting up the business is to promote transparency and empower families.
Speaking at the flag off of Rider Lotto in Ikeja, Lagos, Omotosho said the new lotto business was built on reputation, trust, integrity and transparency, stressing that these will form the bedrock for its dealings with the public.
The Ridersports chairman affirmed that the company was poised to change the face of lottery business in the country, pledging that the company would stick to international best practices and operate within the ambit of the law of the land.
Omotosho noted that the company is not new in the lottery business. According to him, it has established outlets in other parts of the country before berthing in Lagos with the sole intention of alleviating poverty.
“Our motive is to alleviate poverty through lottery… with a paltry N100, you can achieve your lifetime dream by winning a whopping N1 million guaranteed money and instant fortune,” he said.
He added that unlike most lotto operators, Rider was bent on affecting the lives of its customers positively as well as the society it operates in.
“At Rider Lotto, our price fund is 30 per cent of our takings; 20 per cent goes to good causes (corporate social responsibility) and 50 per centfor operation cost,” Omotosho explained.
He called on agents to partner the brand for a rewarding venture, adding that the process is not as cumbersome as obtainable elsewhere. “This is a golden opportunity to raise people out of poverty and improve their finances …” the chairman said.
The beauty of Rider Lotto is that it is played online and daily, and as a result, anyone can play from the comfort of his bedroom. The draws are also done live to prove its transparency and genuine nature.
Again, the games are played in a way where if there is no jackpot winner at the time of the draw, it will automatically roll over to the next week, and by so doing the jackpot price keeps increasing.
With a clear vision of becoming the biggest and most trusted lottery company in Africa, as well as create a platform for genuine lottery business with instant and prompt payouts, Ridersports lottery, according to Omotosho,” said.
The Osobia of Imakun Omi, Oba Kazeem Salami, unveiled the machine, after which Omotosho loaded it with magnetic balls in readiness for the first draw.
At the evnt were Regional Director (Africa), Ben TV and Executive Director, Rider Lottery, Mr. Lanre Ijaola; Director, Rider Lottery, Mrs Olakemi Omotosho; Dr. saheed Osupa, Yomi Fash Lanso, and Foluke Daramola.
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