- By Oreoluwa Oluga
The 38th Lisabi festival held in Abeokuta, Ogun State, recently, was indeed a festival of glitz and glamour with kith and kins, friends and well-wishers from far and near witnessing the epoch-making event.
Seaman’s Schnapps, Nigeria’s number one prayer drink was the lead sponsor and official prayer drink for the festival aligning with the theme of the festival to celebrate the cultural heritage and values of the Egba people.
The festival welcomed a lot of dignitaries, royal fathers from across Nigeria, international guests from Brazil, Cuba, Trinidad, Tobago and other parts of the world.
At the grand finale of the festival held at the Ultra Modern Ake Palace, the Seaman Schnapps‘ team led by its Marketing Manager, Mr. Gbemileke Lawal alongside Activation Manager, Mr. Benson Oluwafiropo, paid homage to his royal majesty, Oba Adedotun Gbadebo, Okukenu IV.
During the visit, the team reaffirmed Seaman’s Schnapps commitment to bringing blessings and supporting the rich cultural heritage of the Egbaland.
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An elated Lawal, who highlighted the brand’s integral role in this year’s festival, said, “We are honoured to support this significant festival, which serves as a unifying celebration for Egba sons and daughters both at home and abroad. Seaman’s Schnapps represents heritage, honour, and blessings—values that align closely with the enduring legacy of Lisabi Agbongbo Akala and his remarkable impact on the Egba people.”
Echoing similar sentiments, Senior Brand Manager, Mrs. Nnenna Uche-Onyenacho, shared her enthusiasm about the brand’s involvement.
“It is a privilege to play a role in uplifting the cultural spirit of Egbaland. This festival not only celebrates our shared heritage but also highlights critical issues such as youth employment and food sustainability in the region. Seaman’s Schnapps remains steadfast in its support for Egbaland and its rich traditions,” she stressed.
In a related development, Seaman Schnapps in line with its tagline of honouring cultural heritage, took pride of place as the official drink at the grand coronation of the 46th Alaafin of Oyo, His Imperial Majesty, Oba Akeem Abimbola Owoade I.
Amidst the royal grandeur and pageantry, Seaman Schnapps featured prominently in the ceremonial rites and hospitality across all major venues.
From libation rituals to traditional blessings, the brand’s visible presence reflected its deep cultural alignment and longstanding association with honour, tradition, and prestige.
The duo of Lawal and Uche-Onyenacho highlighted the brand’s involvement, even as they reiterated their readiness to continue to play significant to preserve the prestige of the culture and tradition of such traditional institutions as always.