Sony eyes leadership position in Nigeria

 Lucas Ajanaku

JAPANESE multinational conglomerate corporation, Sony Corporation is eyeing the leading position in photographic camera in Nigeria.

Its Head, Business Development, Digital Imaging, Sony Middle East & Africa, Sajeer Shamsu, who spoke on the sideline of the launch of the firm’s latest range of Alpha mirrorless interchangeable lens cameras in Lagos, said the time has come to focus attention on the country, stressing that it is hopeful of taking the leading position in the country as it has done in other markets.

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“We want to focus attention on Nigeria and be number one in the market. Our focus is now Nigeria,” he said.

Shamsu said as the global leader in mirrorless technology, Sony has developed these industry-leading technologies based on five fundamentals – lens, image quality, speed, battery life and compact and lightweight. He said the mirrorless cameras offer the fastest shooting speed with Auto Focus (AF) and Auto Exposure (AE). It also offers the best performance for portraits with animal eye tracking and the best performance to shoot completely silent with full AF. This is in addition to its stellar battery – which lasts two times longer than any other camera model.