SO&U Group has launched a new initiative tagged “Give Love, Give Blood” to drive awareness and encourage more people to voluntarily donate blood to the nation’s blood banks.
The campaign’s objective is to also address the blood shortage challenge by encouraging staff members to first donate blood voluntarily and drive a year-long campaign aimed at getting 1000 pints of blood donated to the blood bank.
The World Health Organization projects that if we can get 1% of our population to donate blood voluntarily at least once a year, the country’s emergency blood needs would be met. Currently, 60 per cent of available blood is paid for, while 30 per cent comes from family and friends of emergency victims and only 10 per cent comes from voluntary donors.
Speaking on the initiative, Executive Creative Director, SO&U group, Anthony Ekun, stated that, “as a communications group, we always look to positively impacting on our society through selfless and worthy causes especially through the Give love initiative which commenced over a year ago.”
He stated that, “the give love, give blood initiative is one engaged by the SO&U group in donating to the Lagos state blood bank which has saved so many lives over the years whilst also using the medium to encourage residents within the state, partners, friends and Nigerians to be selfless in their actions towards saving lives in the blood donation drive within their locale.”
Also speaking on the initiative, Senior Group Head, Human Interest and Admin, Kemi Evbota, stated that, “We were intimated about the challenges faced by individuals who are in need of blood transfusion due to poor support to the blood bank donation during our last visit to the general hospital Ikeja in supporting families in offsetting their bills at the previous give love initiative.
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