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Tag: Airtel

  • Nigeria’s central to Airtel’s Africa strategy – Mittal

    Nigeria’s central to Airtel’s Africa strategy – Mittal

    The chairman of Bharti Airtel, Sunil Bharti Mittal, has reaffirmed Nigeria’s critical role in Airtel’s African operations, describing the country as the backbone of the telecom giant’s strategy on the continent.

    Speaking to journalists at the State House, Abuja, on Thursday after leading a delegation of Airtel’s African and Nigerian team to meet with President Bola Ahmed Tinubu, Mittal emphasized the company’s commitment to expanding its investments in Nigeria.

    “Nigeria is the most important part of our Africa strategy. In fact, the entire Africa rests on the back of Nigeria for Airtel,” he stated.

    Mittal acknowledged the impact of Nigeria’s economic challenges, including currency devaluation, which saw Airtel’s business in the country shrink from nearly 40–45% of its African portfolio to around 20–21%, expressing optimism about reversing the trend.

    “We are hoping, in the next two, two and a half years, to at least come back to that level with more investments and more work here in the country,” he said.

    Underscoring the personal significance of Nigeria in Airtel’s global strategy, Mittal noted that apart from India, Nigeria is the only country he directly oversees.

    “We have to be very successful in Nigeria to have a real standing in Africa. Nigeria is important to us, personally important to me,” he said.

    He further outlined Airtel’s vision to bring Nigeria on par with India in terms of digital innovation, connectivity, and financial inclusion.

    “It is our intention to make Nigeria at par with what we are seeing in India in terms of digital innovation, digital connectivity, and financial inclusion,” Mittal stated.

    Reaffirming Airtel’s long-term commitment to the country, he assured Nigerians of the company’s role as a responsible corporate citizen.

    “I can assure all of you here today that we come here as a force for good for this country, and you will continue to see us being a very, very responsible corporate citizen, contributing to the well-being of this country,” he said.

    Read Also: Customers angry as Airtel Nigeria increases data prices

    Mittal also announced the award of scholarship to 10 Nigerian students for full Engineering degrees both at the undergraduate and post graduate levels in top Engineering Institutions.

    He revealed that the company expects the Nigerian government to take charge of selecting the 10 students who will be sent to India as part of the fellowship program.

    He highlighted the company’s significant investments in Nigeria and its plans for further expansion, including the rollout of 5G services and additional investments of $700 million over the next two years.

     Mittal lauded President Bola Tinubu led government on recent economic reforms, which he said will attract more foreign investment and improve business conditions in Nigeria

    According to Bharti, the Airtel Africa scholarship program which is under Satya Bharti School Program began 15years ago has created a large ecosystem of 100,000 school children across various communities in India.

    “So we started 15 years back with the primary school program in India, where the focus was girl child, free education, midday meal, computer in the school uniforms, and we created nearly a large ecosystem of over 100,000 school children going into various villages in India. And that program still continues. We have then stepped it up with scholarships in the universities. 

    “That program of Satya bharthi scholar has also started in a big way. And today I can share with you I was very pleased to hand over my letter inviting 10 Nigerian students for a full degree, both undergrad and post grad degrees in engineering in top institutions in India every year. 

    “And we would expect the Nigerian government to be choosing and selecting those 10 students who sent to India.

    Speaking on Airtel’s commitment to the 3 Million Technical Talent program of the present administration, Mittal said that Airtel aims to support Nigeria in diverting some attention to areas such as Skills and education, while also contributing to the society in a very meaningful way.

    “That’s a commitment to be a part of that. And we believe that just like India and many other countries, including in Africa, if we can divert some attention into the area of Skilling and education, I think we’ll contribute To the society in a very meaningful way.”

  • Airtel Nigeria increases data prices

    Airtel Nigeria increases data prices

    Airtel Nigeria, the country’s second-largest telecommunications operator (Telco) has made significant adjustment to its data pricing structure.

    A check by the News Agency of Nigeria (NAN) using the *312# code and on the Airtel website showed the revised data prices.

    According to the telco’s website, the revision, which affects various data bundles, is aimed at mitigating the impact of escalating operational costs on the company’s operations, amidst a challenging economic landscape.

    The revised data plans, published on its website, include daily plans: N50 for 40MB (valid for 1 day), N100 for 100MB (valid for 1 day), N200 for 200MB (valid for 3 days), and N350 for 1GB (valid for 1 day).

    On the other hand, weekly plans have become N350 for 350MB (valid for 7 days), N500 for 750MB plus 1GB YouTube Night and 200MB YouTube Music/Spotify (valid for 7 days), N500 for 1GB plus 1GB YouTube Night and 50MB Socials (valid for 7 days), and N500 for 2GB (valid for 2 days).

    Other changes for monthly plan include 3GB for N2,000 (from 1.5GB at N1,200), 4GB for N2,500 (formerly 3GB at N1,500), and 8GB for N3,000 (formerly 4.5GB at N2,000).

    Other adjustments include 10GB for N4,000 (formerly 6GB at N2,500), 13GB for N5,000 (from 10GB at N3,000), 18GB for N6,000 (formerly 15GB at N4,000), and 25GB for N8,000 (replacing 18GB at N5,000).

    Airtel’s call rates rose to 25 kobo per second from about 18 kobo per second. Like MTN, Airtel has left some tariff plans untouched. For instance, the 5GB plan/week for N1,500 remains unchanged.

    This development comes on the heels of a tariff hike of about 50 per cent by MTN Nigeria, which took effect almost a week ago, in a bid to cushion the impact of rising operational costs.

    NAN reports that a look at the telco’s X page revealed bitter complaints by subscribers.

    Read Also: Airtel, UNICEF laud Lagos use of learning passport

    A Subscriber, Okikiola (@okikiola_Ayoade) said: “Return our data bundles back e no easy to dey get money, you people dey inconvenience us, data from 3000 for 20gb is now 3000 for 10gb ,Why are we suffering for what we are paying for, ogun dey kee una shey until when we no get clothes for neck again?

    Also, Jessy Paul (@Firstjessy), another Subscriber, queried the telco for stopping its previous data offer, saying that the only reason he was using Airtel was because their plans were reasonable.

    “Can you change it back to what it used to be or should I break my Airtel SIM and switch to another network?” Paul asked.

    Another Subscriber, ShadeFX D BoiCrypt (@ShadeFx__) said: “Life is already hard for us and you decided to add more to it by being heartless, Why increase data plans and then exhaust it so fast.

    “What did we do wrong by choosing to use your network? Does it sounds fair to you now? Are you happy? This is Evil,” he said.

    However, Airtel on its X page apologised for the inconveniences caused by the data increase to subscribers who complained.

    “We extend our sincere understanding regarding your concerns, and wish to apprise you that comprehensive revisions have been effectuated across our voice and data plans,” Airtel said.

    NAN reports that the Nigerian Communications Commission (NCC), the industry’s regulatory body, had approved a maximal increment of 50 per cent tariff adjustments to operators, citing the need to ensure the sustainability of the telecommunications industry.

    The commission said its approval was in response to prevailing operational costs and was made pursuant to its power under Section 108 of the Nigerian Communications Act, 2003 (NCA).

    The NCC said that, while recognising the concerns of the public, the decision was made after extensive consultations with key stakeholders across the public and private sectors.

    (NAN)

  • Airtel, UNICEF laud Lagos use of learning passport

    Airtel, UNICEF laud Lagos use of learning passport

    The Group Chief Executive Officer of Airtel Africa, Sunil Taldar has described as remarkable the progress recorded by St Agnes Primary School, Maryland Lagos with the use of the Nigeria Learning Passport as part of the Reimagine Education Programme introduced by Airtel and the United Nations Children’s Fund (UNICEF) in 2022.

    Mr Taldar made this declaration while on a joint visit with the leadership of UNICEF and Airtel Nigeria. The delegation, which included the Chief Executive Officer, Airtel Nigeria, Dinesh Balsingh; UNICEF Chief of Field Office, Celine Lafoucriere; and other senior executives from Airtel and UNICEF, engaged with school administrators, teachers, and pupils to assess the progress recorded under the Reimagine Education Programme.

    This visit marks another significant step in Airtel’s long-standing collaboration with UNICEF to drive inclusive and technology-driven education, ensuring that more Nigerian children have access to quality learning resources. Through the collaboration, Airtel has reported that over 1,200 schools have been equipped with tablets and data to connect teachers and learners to digital learning platforms.

    Speaking with the media after a demonstration of NLP and digital learning devices, Mr Taldar said, “What I saw today at St Agnes Primary School was impressive and we are encouraged by the impact made for students and teachers through our partnership with UNICEF,” adding that “our partnership with UNICEF is one of the ways we are ensuring that more children in Nigeria and beyond have access to digital learning tools that will equip them for their future. This visit reaffirms our dedication to making education more inclusive, accessible, and impactful.”

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    Also commenting on the company`s commitment to digital education and bridging the digital divide for Nigerian children, the Chief Executive Officer and Managing Director of Airtel Nigeria, Dinesh Balsingh, highlighted the importance of technology-driven learning, the impact of Airtel’s partnership with UNICEF, and the role of the Nigeria Learning Passport in providing students and teachers with essential digital learning tools.

    “At Airtel Nigeria, we are deeply committed to empowering young minds through technology-driven education. Our visit to St. Agnes Primary School underscores our dedication to bridging the digital divide and ensuring that more Nigerian children have access to quality learning resources. Through our partnership with UNICEF, we continue to invest in initiatives like the Nigeria Learning Passport, which provides students and teachers with the tools they need to succeed in a rapidly evolving digital world,” he said.

    On her part, UNICEF Chief of Lagos Field Office, Celine Lafoucriere, emphasised the importance of collaborative efforts to reimagine education.

    “Education is a fundamental right, and digital learning has become a key enabler in bridging educational gaps. Our partnership with Airtel Africa and Airtel Nigeria continues to provide innovative learning solutions, ensuring that every child, regardless of location or socio-economic status, has the opportunity to learn and thrive. We are excited about the ongoing implementation of the Nigeria Learning Passport and the transformation it brings to education in Nigeria,” she said.

    Recall that in 2023, Airtel and UNICEF paid a similar visit to Oremeji Primary School Ajegunle Lagos, one of Airtel Nigeria’s seven adopted schools. This visit to St. Agnes Primary School reflects a broader engagement with schools benefiting from the Nigeria Learning Passport (NLP) – a digital education platform developed by UNICEF in partnership with the Nigerian government and Microsoft. The NLP is designed to provide accessible, high-quality educational content to students, teachers, and parents, supporting learning both in and outside the classroom.

    Airtel’s collaboration with UNICEF aligns with its broader corporate social responsibility (CSR) agenda to support education, digital inclusion, and sustainable development. The Nigeria Learning Passport continues to gain traction as a powerful tool in ensuring that children, including those in remote and underserved areas, have access to interactive, high-quality educational content.

    At Airtel Africa, we believe that education is the cornerstone of progress, and we remain committed to leveraging technology to drive sustainable learning solutions across the continent.

  • Tariff hike: NLC asks members to boycott MTN, Airtel, Glo services

    Tariff hike: NLC asks members to boycott MTN, Airtel, Glo services

    The Nigeria Labour Congress (NLC) has asked telecommunication companies to reverse the implementation of tariff hike until a committee set up by the Federal Government completes its work.

    The Congress said that beginning from Thursday, Nigerian workers and other willing citizens should boycott the services of MTN, AIRTEL, and GLO daily between 11:00 AM and 2:00 PM until the end of February 2025.

    The NLC took the decision at the end of its Central Working Committee (CWC) meeting in Lokoja, Kogi State. 

    In a communique signed by NLC President, Joe Ajaero and General Secretary, Emmanuel Ugboaja, the Congress directed all workers and citizens to suspend the purchase of Data from these companies which has also become one of their greatest tools for exploiting Nigerian citizens.

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    The communique reads: “CWC demands an immediate reversal of the tariff hike, which took effect today, and insists that the companies revert to the previous tariff until the committee completes its deliberations and reaches a conclusive agreement.

    “As a first step in resisting this arbitrary tariff hike, the CWC has directed that, beginning Thursday, February 13, 2025, Nigerian workers and other willing citizens shall boycott the services of MTN, AIRTEL, and GLO daily between 11:00 AM and 2:00 PM until the end of February 2025.

    “All workers and citizens are urged to suspend the purchase of Data from these companies which has also become one of their greatest tools for exploiting Nigerian citizens.

    “We also demand the repatriation of all funds siphoned out of the country by these companies.

    “If the telecommunications companies fail to revert to the old tariff by the end of February 2025, a total shutdown of their operations nationwide will commence from March 1, 2025.”

    The NLC directed its affiliates to commence immediate sensitisation and mobilisation of their members and the general public within their jurisdictions.

    “All NLC Affiliate Unions are requested to mobilize their members across the country to observe electronic silence during the designated hours.

    “We implore all of our Civil society allies and other interested stakeholders are to join us in making this action effective,” the Congress said. 

    On the tax reform bills, the NLC said: “The CWC also reviewed the ongoing discussions around the Tax Reform Bills being considered by the government. While acknowledging the need for fiscal reforms, the Congress insists that any tax policies must be designed to alleviate the burdens on Nigerian workers and not worsen the existing economic hardship. The NLC shall engage with relevant authorities to ensure that tax reforms are fair, equitable, and worker-friendly,” it said. 

    It added: “The Nigeria Labour Congress remains committed to defending the rights and welfare of Nigerian workers and citizens. The CWC calls on all Nigerians to unite in this struggle against exploitative economic policies and to actively participate in the outlined actions to demand justice and fairness in telecommunications, taxation, and transportation policies.”

  • Airtel redefines customer experience with opening of retail store

    Airtel redefines customer experience with opening of retail store

    Airtel Nigeria, as part its ongoing commitment to delivering a seamless and exceptional retail experience for its customers has launched its new Company-Owned-Company-Operated (COCO) retail store recently in Sangotedo, Lagos.

    The new retail store aligns with Airtel’s dedication to providing topnotch experience for its customers, offering end-to-end customer support, instant activation of new SIM cards, bill payments, data plan subscriptions, device purchases, and troubleshooting services.

    Speaking during the launch, Chief Commercial Officer, Airtel Nigeria, Femi Oshinlaja reiterated Airtel’s commitment to delivering world-class service to its customers. “At Airtel, our mission has always been to delight our customers by delivering unmatched satisfaction and we understand that connectivity is the lifeblood of modern business and everyday life. This is why we are passionate about ensuring that every customer’s journey with us is seamless, convenient, and rewarding,” he said.

    “We are proud to be part of the Sangotedo community and excited to deepen our partnership with the people and businesses in this vibrant part of Lagos. This shop is a reflection of our belief that access to excellent telecommunications services should be within everyone’s reach,” he added.

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    The launch event was attended by senior Airtel executives and included a guided tour of the cutting-edge facility, showcasing the innovative features and personalized services that customers can now enjoy. Leveraging the latest retail technologies and best practices, the store sets a new benchmark for customer service excellence in the telecommunications industry.

    In her closing remarks, Human Resources Director, Airtel Nigeria, Adebimpe Ayo-Elias emphasized Airtel’s goal in promoting quality customer service.

    “At Airtel, we understand the importance of having a conducive environment for effective customer service and with the launch of this new shop, we have made provisions for 24 seats to accommodate everyone. Every customer who walks in is assured of receiving top notch quality customer care. We would continue to be the reason to imagine and look forward to achieving even greater milestones,” she said.

  • Airtel justifies push for tariff hike

    Airtel justifies push for tariff hike

    Airtel Nigeria has said the push for telecom end user tariff hike was necessitated by the need to enable the telcos to expand coverage, strengthen network security, and introduce cutting-edge technologies.

    Airtel Nigeria CEO Dinesh Balsingh said the adjustments will directly enhance the quality of connectivity for Nigerians, saying the focus is to ensure that no one is left behind in the country’s digital transformation journey.

    He reaffirmed the teleco’s commitment to delivering superior connectivity and fostering digital inclusion as conversations around end user tariff hike gain traction.

    According to him, the tariff hike is  in response to the economic realities of rising operational and capital costs, saying the proposed tariff adjustments aim to ensure the long-term sustainability of the sector while unlocking significant benefits for consumers.

     “For over a decade, tariffs have remained static despite the dramatic increase in operating expenses, which have surged by over 300 per cent in the last 18 to 24 months alone. To continue providing high-quality services and meeting the growing demand for digital connectivity, it has become essential to realign our pricing structure with economic realities.

    Read Also: Airtel, Google integrate YouTube into router

    “By enabling us to expand coverage, strengthen network security, and introduce cutting-edge technologies, the adjustments will directly enhance the quality of connectivity for Nigerians. Our priority is to ensure that no one is left behind in the country’s digital transformation journey,” he said.

    Balsingh further highlighted the substantial investments required to maintain and expand telecommunications infrastructure.

    “The increasing demand for digital services across sectors such as education, banking, and healthcare requires us to continually upgrade our networks to deliver more capacity and improve service quality. These investments come at a cost, one that must be shared proportionally to guarantee long-term viability,” he wrote in an op-ed in which he highlighted the necessity of tariff adjustments.

    The proposed tariff adjustments will not only ensure the sector’s sustainability but also bring significant improvements to service delivery.

    Balsingh emphasized that these adjustments will be implemented with affordability in mind, ensuring minimal impact on consumers. The company remains steadfast in its commitment to supporting Nigeria’s vision of becoming a digital economy leader in Africa, empowering businesses, driving innovation, and fostering inclusive growth.

    “Our commitment to quality service remains unwavering. While significant tariff adjustments have become necessary, we understand the importance of gradual implementation to support our customers’ financial positions. This step will enable us to invest in capacity, expand coverage, and enhance service delivery, ensuring Nigeria remains competitive in the global digital landscape,” he said.

  • Airtel wins partnership award at SERAS 2024

    Airtel wins partnership award at SERAS 2024

    Airtel Nigeria has once again been recognized for its commitment to sustainable development, carting away the Partnership of the Year award at the 18th edition of the Sustainability, Enterprise, and Responsibility Awards (SERAS) held at the Oriental Hotel, Victoria Island, Lagos, on Saturday, 14th December, 2024.

    The award celebrates Airtel’s continued success with its Re-imagine Education Initiative, a ground-breaking collaboration with the United Nations Children’s Fund (UNICEF) aimed at transforming education in Nigeria through technology. Airtel’s consistent focus on creating social value through strategic partnerships reflects its position as a key enabler of progress in the Nigerian education sector.

    Commenting on the award, Director, Corporate Communications and CSR, Femi Adeniran, highlighted the significance of the winning the Partnership of the Year award for the second time with the Airtel collaboration with UNICEF to provide digital access to quality educational resources for more than 1,200 schools in Nigeria.

    Read Also :Airtel, Google integrate YouTube into router

    “Winning this award for the second consecutive year is a reflection of our enduring belief in the transformative power of technology in education. We are deeply committed to making a meaningful difference in the lives of Nigerians, and this recognition fuels our resolve to do even more,” he said.

    The SERAS Awards, widely regarded as Africa’s most prestigious platform for celebrating sustainability and corporate social responsibility, brought together leaders from various industries to honour organizations driving impactful change.

    Airtel Nigeria remains steadfast in its mission to foster inclusive growth, empower communities, and champion a sustainable future for its stakeholders and the environment.

  • Airtel, Google integrate YouTube into router

    Airtel, Google integrate YouTube into router

    • By Motunrayo Akintunde

    Telecom service provider Airtel Nigeria has partnered with Google to transform home entertainment across Nigeria.

    The partnership, which was unveiled at an agreement signing ceremony at the telecom giant’s Lagos headquarters, integrates YouTube, the world’s largest video platform, into the ground-breaking Airtel Smart Router to deliver seamless internet connection and entertainment experiences for subscribers across the country.

    As part of this innovative update, the Airtel Smart Router further fulfils its promise as a 2-in-1 device, acting as an internet router while also converting analogue television sets into smart TVs to enable YouTube viewing on any type of TV.

    Now with a YouTube app, a dedicated button on the remote control, and an operating system optimised for a seamless YouTube experience, the Smart Router is equipped to bring world-class quality entertainment closer to more Nigerians.

    Speaking on the new partnership, Chief Commercial Officer, Airtel Nigeria, Femi Oshinlaja, highlighted its significance towards transforming digital entertainment in Nigerian homes.

    “At Airtel, our goal to bridge the digital gap includes the provision of affordable entertainment content. Through this partnership with Google, we continue to revolutionise the entertainment space as the Airtel Smart Router offers a complete experience, delivering internet services and easy access to world-class entertainment through YouTube,” he said.

    Also providing more insight about the collaboration, Director, Corporate Communications & CSR, Femi Adeniran, stated, “The integration of YouTube on the Airtel Smart Router offers an unmatched simplification of the customer experience, transforming how our customers consume digital content at home. This partnership reflects our commitment to creating affordable and innovative solutions that enhance the digital lifestyle of our customers.”

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    The ground-breaking Airtel Smart Router, which retails for N25,000 and arrives with unlimited data for 30 days, simplifies the streaming of movies, football matches, cartoons, music, and other forms of audio-visual entertainment for the entire family.

    West Africa Director, Google, Olumide Balogun, said: “YouTube has always been about connecting people with the content they love, whether it’s exploring new hobbies, staying informed, or discovering creative inspiration. With this partnership, we’re making it easier for more Nigerians to access their favorite videos right from their TVs, enabling even more homes to benefit from the wealth of knowledge and entertainment that YouTube offers. It’s an exciting step toward our mission of creating a digitally inclusive Africa.”

    Reiterating Balogun’s assertion, Director, EMEA Product Partnerships, YouTube, Mahesh Bhalerao said: “YouTube is the stage where culture comes to life and where everyone, from creators to viewers, can find their voice and connect with what matters most to them. This collaboration with Airtel underscores our commitment to bringing high-quality, on-demand content to more homes, while empowering Nigerian audiences to explore, learn, and enjoy the diversity of experiences YouTube offers.”

    Airtel is committed to redefining the data access for Nigerian households via affordable and portable connection devices such as routers and MiFis.

  • Airtel Nigeria unveils Tv campaign for home broadband

    Airtel Nigeria unveils Tv campaign for home broadband

    • Motunrayo Akintunde

    Airtel Nigeria has unveiled its latest television campaign aimed at promoting its Home Broadband suite, designed to provide Nigerians with seamless and limitless internet connectivity. The launch event took place at a private screening held at Ebonylife Place in Lagos, where the highlight was a flagship TV commercial featuring Farooq Oreagba, widely known as the “King of Steeze.”

    The commercial showcases how Airtel’s Home Broadband products play a vital role in connecting Nigerian households, enabling opportunities in business, education, entertainment, and family life.

    It underscores Airtel’s commitment to offering uninterrupted internet access that enhances everyday life across the country.

    In his opening address, Airtel Nigeria’s Chief Commercial Officer, Femi Oshinlaja, emphasized the core message of the new commercial. He reaffirmed the brand’s mission to provide reliable, seamless connectivity for its customers.

     “At Airtel, we believe in empowering our customers to break barriers. Our Home broadband offers seamless connectivity encouraging Nigerians to enjoy entertainment and family lives without limitations. This commercial which features the experiential measures of ‘LIVE LIMITLES’ it is not just a launch, but a way of life and Farooq  Oreagba identifies with the spirit of limitless possibilities that Airtel Home Broad Band represents”  Oshinlaja said.

    Farooq Oreagba, reflecting on his personal journey, shared how the campaign’s theme resonates deeply with him. He recounted his battle with cancer a decade ago and how overcoming obstacles aligned with the message of living without limits.

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     “It is an honor to be associated with Airtel, a brand that shares my journey of overreaching obstacle. Ten years ago, I was diagnosed with cancer, and if someone had told me I’d be here today as an ambassador for Airtel, I wouldn’t have believed it. But with resilience I was determined to stop at nothing. I am the face of this commercial because the message Live Limitless, deeply resonates with me and I know it has the power to inspire anyone facing challenges” said Oreagba.

    During the event, Bolanle Osotule, Airtel Nigeria’s Head of Brands and Advertising, reinforced the company’s mission to empower Nigerians to live without limitations. She emphasized that Airtel believes in providing every individual the chance to unlock their full potential.

    Femi Adeniran, Director of Corporate Communications and CSR at Airtel, also spoke about the company’s ongoing commitment to delivering exceptional service to its customers.

    He said: “As a business we are dedicated to offering excellent data connections which have become essential for everyone. Our product and service empower our subscribers to achieve their greatest potential”

    Airtel’s new Home Broadband TV commercial is a testament to the company’s dedication to providing fast, reliable internet access that meets the evolving needs of Nigerian households. With this campaign, Airtel reaffirms its commitment to supporting a digitally inclusive Nigeria, enabling users to stay connected, work, and play without limitations, Ultimately promoting a digital inclusive Nigeria.

  • Airtel features Ojude-Oba star Oreagba in new promo

    Airtel features Ojude-Oba star Oreagba in new promo

    • By Fatiah Akinrinlade

    Airtel Nigeria has unveiled its latest television campaign for its Home Broadband suite of products, which are designed to empower Nigerians to experience seamless and limitless internet connectivity.

    The campaign, launched at an exclusive private screening held at Ebonylife Place in Lagos, featured a flagship TV commercial starring Farooq Oreagba, popularly known as the “King of Steeze”.

    The commercial portrays the impactful role of Airtel’s Home Broadband products in fostering connectivity across diverse Nigerian households, highlighting how it creates boundless opportunities for Nigerians to thrive in business, education, entertainment, family life, and beyond.

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    Chief Commercial Officer at Airtel Nigeria, Femi Oshinlaja, provided insights into the message of the new commercial, reiterating the brand’s commitment to ensuring seamless connectivity.

    “At Airtel, we believe in empowering our customers to break barriers.

     Our Home BroadBand offers seamless connectivity encouraging Nigerians to enjoy entertainment and family lives without limitations.

    This commercial which features the experiential message of ‘Live Limiteless’ is not just a launch, but a way of life and Farooq Oreagba identifies with the spirit of limitless possibilities that Airtel Home BroadBand represents,” he said.

    Recounting on his affiliation with Airtel Home BroadBand, Oreagba shared his personal connection to the campaign’s message as a proof that every human can live without limits.

    “It is an honour to be associated with Airtel, a brand that shares my journey of overcoming obstacles. Ten years ago, I was diagnosed with cancer, and if someone had told me I would be standing here today as an ambassador for Airtel, I wouldn’t have believed it. But with resilience, I was determined to stop at nothing. I am the face of this commercial because the message, Live Limitless, deeply resonates with me and I know it has the power to inspire anyone facing challenges,” he said.

    Also speaking during the event, Head of Brands and Advertising, Airtel Nigeria, Bolanle Osotule, highlighted the brand’s mission to empower everyone with the chance to break free from limitations. She emphasized that Airtel believes everyone can make a meaningful impact when given the opportunity to live a life without limit.

    Director, Corporate Communications and CSR, Femi Adeniran, noted that Airtel is a customer-focused company intent on continually improving the customer experience.

    He said: “As a business, we are dedicated to offering excellent data connections, which have become essential for everyone. Our products and services empower our subscribers to achieve their greatest potentials.”