Tag: Airtel

  • Community lauds Airtel for donating medical supplies

    The Chairman of Local Community Development Area (LCDA) of Ikorodu North Local Government, in Lagos State Hon. Banjo Adeola, has commended Airtel Nigeria for its donation of 14 hospital beds, seven steel seater chairs, dozens of plastic chairs and tables and drugs to Agbede Community Health Centre at Omolaiye Covenant Estate Phase 1, Ikorodu.

    The project was nominated by a student in the community, Gbenga Oshinaike, during the call to entry of Airtel Touching Lives season 4.

    Speaking at the handing over of the medical supplies to the clinic, Hon. Adeola who was represented by his Supervisory Counsellor on Health, Hon. Adewunmi Abiodun, said donations by Airtel to the health centre will go a long way in improving quality health care delivery to inhabitants of the community.

    “We are grateful to Airtel for providing us with these medical supplies. We pray that the company continue to flourish just as we hope that other corporate organizations will emulate this fine gesture,” he said.

    Baale of Agbede Omolaiye, Alhaji Shakiru Balogun also thanked Airtel for its donations.

    “I am really pleased with what Airtel has done for us in this community. We did not really expect these much from them. Through this health centre, Agbede Omolaiye won the best CDA in Lagos for 2017 and we are here today to witness another remarkable development on this project courtesy of Airtel Nigeria,” he said.

    Airtel Touching Lives has been a reality television show broadcast on satellite and terrestrial networks across the continent. Each season, the programme follows the journey of who are nominated by email, SMS, or letters, and documents Airtel’s process of providing tailor-made assistance to each of them.

    In the previous season, grantees included the Centre for Disability, a Non-Governmental Organisation (NGO) whose work was to help physically challenged individuals access life-improving aid.

    Other recipients of the Airtel Touching Lives assistance were Mr. Essien Obong, a mathematician and software engineer who had become blind from injuries inflicted on him by armed robbers.

    The current series of the programme, according to the Airtel, will feature another set of inspiring stories, everyday Nigerians who received much needed support from Airtel.

  • Airtel inaugurates mental healthcare centre

    Airtel has handed over a furnished centre for mental healthcare to She Writes Woman, a non-governmental organisation (NGO) that focuses on providing care, support and advocacy platform for people with mental health challenge.

    The handing over of the centre was part of the telco’s on-going prize presentation to beneficiaries through its CSR initiative, Airtel Touching Live season 4.

    Speaking during the inauguration, She Writes Woman founder, Hauwa Ojeifo, applauded the telco for its commitment to building a better world, adding that the impact of Airtel’s support is unquantifiable as it will go a long way to provide relief to many Nigerians suffering from mental health disorder.

    She said: “I am very grateful to Airtel for this amazing opportunity and I feel so happy. The support rendered will definitely empower us to help rehabilitate more mentally demoralised people. We have a support group where we meet patients and this is an amazing place to bring people together for counseling.

    “With this initiative, we will meet more people, train more people on what we do, and impact the lives of those who need help for their mental, emotional and psychological wellbeing.”

    One of the stakeholders at the event, Mrs. Victoria Oriafo-Oyakhilome, also expressed her gratitude to Airtel.

    “I am so delighted about this donation and I have no doubt that the centre will make the best use of this facility to help more people and the level of impact would not be lesser than expected. Thank you so much to Airtel for Touching Lives”, she stated.

    Airtel also provided the centre with 32’television sets, air conditioner, refrigerator, projector and screen, standing fan, white board marker, water dispenser, inverter, tables and chairs, among others.

  • Firm, Airtel unveil platform

    A firm, Kwesé iflix, said it has partnered Airtel to launch its premier digital entertainment platform in Nigeria.

    The platform with the best international, regional and local content programmes, is curated especially for African audiences to stream or download. The service offers users the ultimate entertainment experience, with Kwesé’s extraordinary content offering including live coverage of the world’s most elite sporting competitions and the upcoming FIFA World Cup Russia.

    Its vast library include international first-run exclusive shows, award-winning TV series and blockbuster movies, such as Hot Ones, Saints & Sinners, Riviera, Grand Prince, Broken, Britannia, Tin Star, Being Mary Jane, Younger, Action Man, Freakish, and Family Time and Luther.

    Others were popular local and regional content, such as Jenifa’s Diary, V Republic and Dear Mother. Faith-based titles include Enjoying Everyday Life with Joyce Meyer and Hal TV programmes. The content offering also features children’s programming, lifestyle shows, and Nigerian quality content which can be watched for free, including short-form drama series, first episodes of TV shows, and live broadcast of local free-to-air TV stations, such as NTA & Kwesé Free Sports, as well as CNN, Revolt, Viceland, Cartoon Network and much more.

    Announcing the launch of the service, Kwesé iflix CEO, Mayur Patel, said: “A marriage between Africa’s leading media providers, the Kwesé iflix app offers customers the best in entertainment, anytime and anywhere. Created for the mobile generation, consumers now have unlimited access to all their favourite sports and shows in a way which suits their lifestyle – on-the-go and on their terms. We are excited to be working with Airtel to deliver our content into the hands of even more Nigerians”

    Leveraging Airtel’s 4G network, subscribers will be able to stream Kwesé iflix’s world-class programming on their connected devices through innovative data bundles, which will be available to Airtel customers.

  • Airtel urges corporates on giving

    Airtel Nigeria has urged corporate organisations to give to less privileged members of the society. It added that there is joy in giving to people one doesn’t expect anything from in return.

    Its Managing Director/CEO, Segun Ogunsanya, who spoke during the premiere of Season 4 of its Corporate Social Responsibility (CSR) programme, Airtel Touching Lives at Eko Hotel & Suites, Victoria Island, Lagos, said there is no limit to how kind anybody can be. He urged corporates not to spend their time asking why there are poor people in the world.

    “The right question is what can we do to change it? We are always going to have poor and unfortunate people among us. What next is what you can do to affect their circumstances and I am encouraging you to do something,” he said.

    Vice President’s wife, Mrs. Dolapo Osinbajo, commended Airtel for its commitment to helping the underprivileged.

    She said: “I remember attending Airtel Touching Lives Season 2 in Abuja and I still remember how inspiring it was. I congratulate you on the CSR as you have effected it in producing Airtel Touching Lives Season 4.

    “I look forward to watching the episodes, I look forward to hearing the stories of those who need help and have found help, I look forward to it being an encouragement to all of us that can share to help those that need. I wish you a delightful event; once more, congratulations Airtel Nigeria.”

    Minister of Communications Technology Adebayo Shittu, urged other corporate organisations to follow the footsteps of Airtel Nigeria in extending a helping hand to those in need.

    “I think that the companies doing business in Nigeria who have been benefiting from the enabling environment in Nigeria and the individuals and businessmen who have been benefiting must certainly come to the rescue and multiply what Airtel has been doing,” he said.

     

  • No registered member of ALTON was sanctioned by NCC – Chairman

    No registered member of ALTON was sanctioned by NCC – Chairman

    Mr Gbenga Adebayo, the Chairman, Association of Telecommunications of Nigeria ( ALTON ) says no current registered member of the  association is sanctioned by Nigerian Communications Commission ( NCC ) implicated in call masking.

    NCC on Tuesday imposed a range of sanctions on licenses of operators implicated in call masking.

    Masked calling is a technique used in e-commerce to protect and cover buyers’ and sellers’ personal phone numbers as private.

    Adebayo told our reporter on Wednesday in Abuja that his members were responsible corporate citizens who operate according to the laws.

    “We are delighted that in the report issued by NCC, there is no current registered member of our association that was involved.

    “And what it also goes to show is that our members are responsible corporate people who operate according to the laws.

    “They work according to the terms of their licenses, so the assurance we will continue to give is that as responsible association we will continue to comply with the rules of operations,’’ he said.

    Adebayo said ALTON as a responsible corporate organisation and with the  amount of investment by its members in the country suggested they had to take rules and regulations guiding their operations seriously.

    The ALTON Chairman also assured subscribers that operators would continue to provide best services.

    “As an industry that provides infrastructure for many other sub sector of the economy, we will continue to do our best to contribute to national economic  development

    “I am delighted about the report by the Bureau of Statistics on the new Gross Domestic Product ( GDP ) that the number of sectors playing critical roles in the  development of the economy were supported by the telecom sector,’’ Adebayo said.

    The big players in the telecom sector such as MTN, Airtel, Globacom, Nine Mobile, are registered members of  ALTON.

    NCC barred over 750,000 numbers assigned to several Private Network Links (PNL) and Local Exchange Operator (LEO) licensees, which number ranges were found to have been utilised for the practice of call masking.

    It listed the licensees whose numbers have been barred to include Vezeti Communications Services Ltd., Voix Networks Ltd.,  Mobitel Ltd., Peace Global Satellite Communications Ltd.

    Others are ABG Communications Ltd.  Vodacom Business Africa (Nigeria) Ltd.,  Swift Telephone Networks Ltd. QVODA Telecoms Ltd., Wireless Telecoms Ltd. Emcatel Networks Ltd.

    NAN

  • Victims of double sim registration

    Victims of double sim registration

    It was a rude shock early this morning, as early as 6:25am when our correspondent got this message from telecommunication giants, Airtel. It read:

    “Dear Customer, you have been barred for incomplete registration as directed by NCC. Kindly call 121 for reactivation.”

    For our Correspondent who thought this was a prank, played by unscrupulous elements tried to access the internet via his smartphone. However, it failed to connect. He tried to call some numbers; but to no avail. Instead, he was ordered to re- register his sim with Airtel. This is after completing his first sim registration with the telecommunication network where the sim was working alright, enabling our correspondent access the internet before this early morning stunner.

    This story doesn’t come without some background.

    “Last month, our correspondent in need of a new network for internet subscription bought an Airtel sim for the price of 50 naira. This occurred on old Akesan road, not too far across from the Igando Police Station, Lagos State. In fact the registration was done in front of a shop called Sunfax Communication slightly adjacent the Igando Police Station where several rows of stalls are erected.”

    There was a December Christmas bonaza and two Airtel operators who wore Airtel uniforms cajoled our correspondent to get a sim for 50 naira only. This came with free registration as a freebie for the Yuletide. This was where our correspondent bought the sim. The sim was promptly registered and our correspondent was told to recharge and make a call as soon as he got home.

    On getting home, our correspondent did as he was told, not knowing that he would not be able to get the full functions of the sim registeration. He was unable to place calls but was actually able to receive an incoming call. He dialled the customer care with this complaint and after receiving an ID of complaint labelled ANG20171218132032145; he thought the issues will be promptly attended.

    All he got in the end was a configuration message and permission to access the internet but was still not given the ability to place calls. His new sim gave him the ability to receive calls and browse the internet alone. No chance for outbound calls or text but he could recharge and after dialling the customer care for the second time with the same complaint, all he got was: “your compliant is currently treated.”

    Since the essence of buying the sim was for internet subscription, our correspondent continued to enjoy the Airtel sim not until today that he got the heart wrenching message and was unable to access the internet all day.

    This forced our correspondent to go down to the Airtel Office in Igando Market, very close to the BRT bus-stop. He was attended to by Abdulrasheed Faleye, an Airtel attendant who was willing to help.

    On getting to the Airtel office, our correspondent was approached by Abdulrasheed, who assumed our correspondent wanted to either buy or register a sim. He was seated outside with a colleague wearing the Airtel branded uniform and immediately stood up as our correspondent entered. Our correspondent who described his coming to the Airtel office as a complaint; due to the fact that his line was barred was met by a persistent and confident Abdulrasheed who refused to be turned down or shrugged aside.

    Abdulrasheed promptly agreed to help but our correspondent was initially bent on speaking to the head of the office. He was of the opinion that the matter will still be resolved by him. He ordered our correspondent to go in, saying: “She will still direct you back to me to help.”

    Hearing this, our correspondent relayed the whole matter leading to the ban placed on his line in the early hours of the day.

    Abdulrasheed who saw the instance as a scam,confided in our correspondent and stated that issues like these don’t seem new.

    “There are several people that come to us with your request all day. It is mostly on issues like these which are closely related to sim registration scams.”

    Our correspondent who wanted to know how these unscrupulous individuals could be identified questioned the Airtel attendant if they were loopholes in detecting sim fraudsters.

    “There is no way in knowing them. They all wear the branded Airtel shirts. They also carry tabs like these and input all your information including fingerprints too. Did they tell you our office is here and they we work on weekends?”

    Our correspondent responded in the affirmative and went further to tell Abdulrasheed that these fake airtel staff knew that the official Airtel branch in Igando close by 2pm on weekends. All of which Abdulrasheed agreed were true.

    “How many fingers were registered and did they ask for your mother’s maiden name and full street address?”

    Our correspondent answered in affirmative saying the fingers used for the registration were the thumb and index finger and supplied all necessary details involved.

    However, Abdulrasheed made a case for some of Airtel staff engaged in registration.

    “It might be a network problem. I spent a whole morning registering a particular sim,” he explained. “Those people have gone now,” he looked behind him.

    “Sometimes even the NCC rejects these details, it is not Airtel that collects the information but the NCC and they can refuse to accept the details due to incomplete registration at times. Other times it could be owing to mistakes in name, maiden name and street address. Maybe you didn’t mention yours in full.”

    In the end, Abdulrasheed offered to help our correspondent and demanded the sum of 200 naira for sim re-registration. This is not after taking our correspondent to meet other Airtel staff and asking him to fish out the bad fish. Some of his work colleagues who met with our correspondent acclaimed that it must have been a scam and the first sim registration was fraudulent.

    However, Abdulrasheed felt our correspondent was gifted a free sim since it was sold for 50 naira. Abdulrasheed went ahead to activate the line and exchanged calls with our correspondent to ascertain the validity of the line and if it was indeed working.

    For another Airtel customer whose experience isn’t quite different from our correspondent opined that the process was indeed a scam and thus fraudulent. Sadeeq Bukar, who spoke to our correspondent on the issue relayed his own experience.

    “I bought the sim registered and after some months they be telling me that my sim is not registered.” This, according to him was after three to four months of using the sim card.

    I visited Airtel registration centre and complained to them and they registered the sim again. I bought mine from those that sell sims in car and they told me it was registered.”

    When asked how much he bought the first sim, he said: “I initially paid 150 naira for the first sim registration,” but after he went to re-register the sim, he paid the sum of 100 naira.

  • 9mobile biggest losers as Internet users hit 94.8 million in November – NCC

    9mobile biggest losers as Internet users hit 94.8 million in November – NCC

    The internet users increased marginally to 94 .8 million in November, the Nigerian Communications Commission ( NCC ), has said.

    The NCC made this disclosure in its Monthly Internet Subscribers Data for November 2017 on its website on Tuesday in Abuja.

    According to the data, Airtel, MTN and Glo gained more internet subscribers during the month, while 9mobile was the big loser.

    The data also showed that overall, internet users increased by to 94, 818,553 in November from 93,887,184 in October showing an increase of 931, 369.

    The data breakdown revealed that MTN gained 428, 596 new internet users increasing its subscription in November to 33,426,931 from 32,998,335 in October.

    It showed that 9mobile lost 180, 044 internet users in November decreasing its subscription to 11,407.180 as against October when it recorded 11,587,224 in October.

    It said Airtel gained the most with 632, 506 new internet users in November amounting to 23, 074,163 users as against 22,441,657 users in October.

    The data showed that Globacom also gained 50,311new users in November as the figure recorded was 26,910,279 as against 26,859,968 it had in October.

    Read Also: NCC gives out N17m to winners of tennis championship

    NAN

  • Glo, Airtel, three others bid  to take over 9mobile

    Glo, Airtel, three others bid to take over 9mobile

    Five firms are bidding to acquire troubled telecom firm 9Mobile (formerly Etisalat), The Nigerian Communications Commission (NCC) said yesterday.

    It was learnt that the five were picked as qualified among the 16 that Expressed Interestto Barclays bank, the financial advisers on the bid.

    NCC Executive Vice Chairman Prof. Umar Danbatta said yesterday the five successful bidders had been “allowed access to the data room of 9mobile in order for them to assess the financial situation of the company and subsequently make bids for the takeover under a regulated manner.”

    He added: “The Central Bank of Nigeria (CBN) and the NCC are supervising what is going on through the Interim Board that was jointly appointed by both of them. We are going to look into the financial standings of the potential bidders as well as their technical capacity.

    “In the final analysis we would like to see 9mobile taken over by a bidder who has the financial as well as technical capacity to fulfill all the requirements of the telecos to provide quality services to the country.”

    Although Danbata did not give the names of the five firms, sources listed them as Airtel, Globacom, Smile, Helvis and Telelogy Holdings are the companies.

    Danbatta, who spoke after declaring open the 82nd Edition of Telecom Consumer Parliament (TCP) at the Shehu Yar’Adua Centre, Abuja, also announced that Value Added Service sector of the telecommunication industry is worth over N30 billion.

    The EVC thumbed up the exponential growth of Value Added Service sector, saying while it had provided job opportunities for Nigerians within the past few years, the sector had also helped to improve the wellbeing of Nigerians through its products and services.

    “This VAS service providers normally leverage the networks to services on issues that are for the wel being of Nigerians, such as information on employment, information on which market to patronise in order to get the best deals when you went to buy goods.

    The NCC boss also said the patronage of the various platforms opened by the NCC to check unsolicited messages/calls from service providers and protect the interests of consumers had grown beyond expectations as over 10 million Nigerians have activated the platforms.

  • Airtel Touching Lives: Nigerians urged to nominate beneficiaries

    Airtel Touching Lives: Nigerians urged to nominate beneficiaries

    Telecommunication services provider, Airtel Nigeria has called on Nigerians to participate in the 4th edition of its flagship Touching Lives programme by nominating causes and persons who require help.

    There is definitely no better time than now to put in a nomination the Airtel Touching Lives as the ground-breaking CSR initiative, enters its 4th edition.

    According to the telco, you can nominate individuals, communities and groups by dialing 367 or sending an SMS to the Shortcode – 367 before the nomination window closes on 5th of January, 2018.

    Airtel Nigeria recently launched the fourth edition of its flagship CSR initiative, Touching Lives, designed to uplift the downtrodden and offer practical support to indigent Nigerians across the country.

    Speaking at the press launch of the initiative, in Lagos, Mr. Segun Ogunsanya, Managing Director and Chief Executive Officer of Airtel Nigeria, said the company is committed to helping the less privileged in the society.

    “While the Government and Non-Governmental Organisations (NGOs) cannot do it all, we have a responsibility to contribute our quota in making Nigeria a better place.

    “As we commence the fourth edition, we are calling on well-meaning Nigerians to nominate causes and persons who require help. The process is simple; once you nominate an individual or cause, our team will review and assess the situation and determine if a follow-up visit will be required”, Mr. Ogunsanya said.

    “Nominations are open to everyone via the 367 Shortcode. Also emails can be sent to touchinglives@ng.airtel.com

    “Together, we all can make our society a better place if we join hands and collaborate to uplift the downtrodden around us”, he stated.

    Previous seasons of Airtel Touching Lives have not only addressed a wide spectrum of issues but also strived to inculcate in Nigerians the spirit of giving in order to contribute to the wellbeing of their fellow Nigerians.

    One of the memorable episodes in Season 3 was the story of Olusegun Aina family, who recently gave birth to a set of twins (a boy and a girl) after losing three children to an inferno and rendered homeless. Airtel built and donated a multi-million Naira, ultra-modern 2-bedroom apartment to the family and also paid for all outstanding medical bills incurred while undergoing treatment of injuries sustained in the fire.

    Other highlights of the last edition also include the donation of laptops, digital voice recorder and other gadgets to Bethesda Home and School for the blind; procurement of prosthetic leg for Emmanuel Onyeka and Scholarship for his University education. A 9-year-old cancer patient, Pillar Egona also received N3m for her chemotherapy treatment.

    The Touching Lives CSR initiative has impacted lives of thousands of Nigerians. The company, over the years, has provided potable water for several starved communities, built maternal and health centres for remote communities, built and renovated schools to provide quality education to the less privileged.

  • Airtel’s Unlimited Data campaign: A case of puffery?

    Airtel’s Unlimited Data campaign: A case of puffery?

    In Nigeria, internet is the culture. Internet has given people the opportunity to enjoy the often ridiculous pop-up broadcasts on WhatsApp, the rib-cracking videos on Instagram, vanities of Snapchat and the whimsical banters on Twitter.

    This must be the reason one of the many ads for Airtel’s Unlimited Data campaign is chronicled “Data is Life”.

    The data-is-life advert vividly depicts a stone-aged homo sapiens becoming radiant at the glitters of civilisation, fluffiness of hedonistic lifestyle and photo-flashes of smartphones. This message is very true for 53 per cent of Nigerians; that is the statistics for internet penetration.

    Another advert of Airtel storied some neigbours who depended on a young man’s internet data. They had to rush to their benefactor’s house when power went off, a scenario which mocks Nigeria’s erratic power supply. Those neighbours assembled at the Good Samaritan’s door, begging for more data to complete downloads they have initiated. This particular ad does not exaggerate the need of Nigerians not just for internet but for speedy internet data bundles.

    Thus, it was great news when Airtel Nigeria launched the Unlimited Data Plans. The data bundles go for N10, 000, N15, 000 and N20, 000 for Unlimited 10, 15 and 20 respectively. On its’ website, Airtel claims the Unlimited Data plans are “designed for heavy data activities like downloading, streaming and sharing with friends and family”.

    “Nigerians know that the subscription will expire within thirty (30) days and obviously what it promises is unhindered speed for upload and download”, an Airtel subscriber explained. At a time when Nigerians are complaining over poor quality of service (QoS) by the telcos, Airtel promised unlimited data. This would not only be good news but a technology breakthrough.

    These offerings are obviously part of the strategy to give Airtel competitive advantage. The brand is positioned as the smartphone network in a market where WhatsApp calls (active mobile internet) threatens to eclipse voice calls (active voice subscription). According to statistics released by the Nigerian Communication Commission (NCC), telecom subscribers using Voice over Internet Protocol (VoIP) grew by 880per cent in July 2017 relative to same period last year. Data is the new civilisation!

    However, the Unlimited Data campaign is sheer puffery. A check with Airtel’s website reveals that the  data plans are not actually unlimited. The data plans are limited by some certain Fair Usage Policies (FUP). When the consumption of Unlimited 10 reaches 40GB, the speed will be throttled to 256kbps. The Unlimited 15 and Unlimited 20 will both also throttle to a speed of 256kbps when consumption gets to 65GB and 100GB respectively. The TV commercial for the campaign could have had a caveat that “Terms and conditions apply” or a referral to the company’s website for more information.

    According to CSG Network’s download speed calculator, a 100MB file would take 51 minutes and 19 seconds to get downloaded at the speed of 256kbps. This shows that the offering is not totally unlimited and using the nomenclature for the product name is an outrageous claim which could mislead subscribers in their decision-making.

    NCC’s Guidelines on Advertisements and Promotions, No 3(e) states:Licensees offering internet connections should state the Internet connection speed available to end-users as well as specific upload and download speed. If the connection speed quoted is only obtainable under special circumstances, then these circumstances should be clearly stated.”

    This shows that it is expected that the company quotes on the advert material, the upload and download speed and how consumption levels would chop down the data speed at a certain point. This would help decide whether the package fits for some specific use or not. Some buy data bundles to stream events and the unlimited speed is actually needed.

    Take for example the tweet from @AirtelNigeria by 3:01pm on 7th October, 2017, which said: “Get Unlimited 10 for N10, 000, Unlimited 15 for N15, 000 and Unlimited 20 for N20, 000 and start enjoying the unlimited data life!” Such a message is unambiguous in its’ promise.

    To make its message clearer, Airtel Customer Care tweeted via @airtel_care in a reply to @TransOceana that: “Each variant of bundle offers Unlimited data for 30 days, which gives you the access to share your data with loved ones”. The irony is that you would not be able to share a data with your loved ones when the speed crashes to 256kbps or less.

    Why would the commercials never mention that the data bundles will slow down in speed when consumption reaches a level? Why would Airtel not give subscribers this information via the social media? Why should very important information which borders on the limitations of an unlimited offer be released only on the website?

    Puffery in advertising is not illegal; it is rather an ethical dilemma. An ethical dilemma is a practice that does not contravene any law but may not be socially responsible. The vetting guidelines of Advertising Practitioners Council of Nigeria (APCON) states that advert “should be prepared with a high sense of social responsibility and should avoid misinformation”. It is clear that the adverts and social media posts of Airtel contain half-information about the offering and have not guided subscribers properly in making a rational decision.

    It is understandable that the competition in the telecom sector is tense. The portability access has given subscribers the freedom to switch brands without losing their lines. Out of the 91,419,943 GSM lines subscribed to internet data in Nigeria, only 22.5 per cent is subscribed to Airtel internet data plans as at July.

    Between January and July 2017, Airtel has gained an average of 2, 307 lines monthly and has lost an average of 4, 837 lines monthly due to portability. This means Airtel experienced more subscribers porting away from the network than it receives.

    This is the situation for most of the telcos in the first and second quarters of the year.

    Analysts claimed “the portability statistics as released by NCC may be a picture of consumers’ response to unfulfilled promises by some telcos”.

    Puffing and fluffing in advertising is a common practice in the telecom sector. Consumers are always reacting with vitriolic attacks on social media against the untrustworthy networks whenever it becomes clear that their marketing messages were completely exaggerated. Those attacks on telcos via the social media deplete the goodwill of the brand and aids brand switch through portability.

    In his book, Principles and Practice of Advertising, author Hillary Chidi Ozoh stated that advertising has a duty of accountability and that “this duty of accountability is largely a consequence of the overriding social responsibility philosophy that the media should be socially responsible”.

    The author, a lecturer and examiner with APCON, said “incomplete description” and “partial disclosures” are forms of deceptive advertising. Incomplete description is explained as “stating some, but not all of the contents of a product”, while partial disclosures is explained as “stating what a product can do but not what it cannot do”.